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Journal articles on the topic 'Car branding'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Hui, Xin. "Car Branding and Communication Strategy Research Based on Microblogging." Applied Mechanics and Materials 599-601 (August 2014): 1425–28. http://dx.doi.org/10.4028/www.scientific.net/amm.599-601.1425.

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Through in-depth research on branding and marketing microblogging theory, summarizes the advantages and methods based automotive marketing microblogging branding strategy, analyze the current situation of the car microblogging marketing, implementation and effectiveness of the monitoring of the development of automobile brand communication strategy will be comprehensive exposition, based on theoretical build car branding and marketing strategy microblogging system.

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Dr., T. Jebasheela, and H. Christy Cynthia Dr. "BRAND PREFERENCE OF CAR USERS." International Journal of Multidisciplinary Research and Modern Education 4, no. 1 (2018): 129–32. https://doi.org/10.5281/zenodo.1230567.

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A Brand is name, item, symbol or design, or a combination of them which is intended to identify the goods or services of one seller or a group of seller and to differentiate them from those of competitors. For example Santo TATA indicia, Wagon R etc are brands. Branding is the management process by which a product is branded. It is a general term covering various activities such as giving a brand name to a product. Designing a brand mark and establishing and popularizing it. The importance of branding arose mainly because of the over emphasis on advertisement. It fact the brand name is mean fo

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Venkatesh, Alladi, Seema Khanwalkar, Lynda Lawrence, and Steven Chen. "Ethnoconsumerism and cultural branding: designing “Nano” car." Qualitative Market Research: An International Journal 16, no. 1 (2013): 108–19. http://dx.doi.org/10.1108/13522751311289730.

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Radushinsky, Dmitry, Anastasiya Fedosina, and Tatyana Pokrovskaya. "Quality optimization of branding for perspective Russian automobile brands." E3S Web of Conferences 210 (2020): 13038. http://dx.doi.org/10.1051/e3sconf/202021013038.

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The article identifies the current approaches and describes some promising attitude of promoting new domestic automobiles (cars), both by means of classical and modern branding. The proposed attitude is based on optimization of marketing and technological goals of production and sales process of a complex long-duration good conducted under premium domestic (Russian) trade mark (brand). As a methodological basis, the article uses a framework of the Volga Siber brand concept positioning, presented by the National Guild of Marketers for the release of a Russian e-class car in 2008. As well the cu

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McCabe, Mary B., and Richard Weaver. "Achieving Resonance for Online Travel Brands via Mobile Devices." Journal of Economics, Trade and Marketing Management 3, no. 1 (2021): p1. http://dx.doi.org/10.22158/jetmm.v3n1p1.

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Branding for service organizations has challenges with the limited space on a mobile phone while consumers create a brand experience in an instant. This reports how online travel agencies (OTA) present their brands on mobile, as framed by the Brand Resonance Pyramid. The authors examine how the OTA present the four levels of branding: identity, meaning, judgement/feelings, and resonance. The authors reflect on qualitative perceptions of Expedia and Booking, the largest revenue OTA, applied to key branding elements on mobile devices for booking flights, accommodations, and car rentals. Travel b

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Purba, Alice Paulina, Sukaria Sinulingga, and Fadli . "Evaluation of E-Marketing Implementation in Improving Decisions to Use Finance Credit Funds for Suzuki Car Purchases at Pt Suzuki Finance Indonesia Medan Branch." International Journal of Research and Review 8, no. 11 (2021): 140–47. http://dx.doi.org/10.52403/ijrr.20211119.

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The decision to purchase a product on credit or through financing is one of the marketing strategies to increase product or service sales. Many factors can influence purchasing decisions through financing, especially E-Marketing which includes Product, Price, Promotion, People (Community), Place (Distribution), Branding and Process and Physical Evidence where Branding plays two roles in marketing strategy, especially branding as part of marketing strategy. This research is a survey research with a qualitative descriptive approach which aims to get a descriptive picture of the implementation of

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DR, BHADRAPPA HARALAYYA. "EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR AT VIJAY BHARAT MOTORS PVT LTD, BIDAR." Iconic Research And Engineering Journals 4, no. 12 (2021): 207–22. https://doi.org/10.5281/zenodo.5041171.

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The aim of the project is to study about the EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR OF FORD CARS. Now car industry is one of the most competitive industries of the world. So the consumer is also differentiating while purchase. I surveyed that on what points the consumers where differentiating between various Models and Brands of FORD and other competitors. The main motive is to know how brand is effecting on consumer buying behaviour. The study was conducted to determine the level of effect of Branding on consumer buying behaviour to examine interactive roe of those factors that deter

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Arwanto, Caisar Pieter Vega, Bagus Setyawan Nugraha, and Agus Widiyarta. "Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan." PERSPEKTIF 9, no. 2 (2020): 322–28. http://dx.doi.org/10.31289/perspektif.v9i2.3646.

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Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals.

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Aditya, Fendra, Muhammad Rusdi Tanjung, Mirda Aryandi, Randi Pratama, and Nitasri Murawaty Girsang. "Branding Usaha Produk Pengkilat Ban “ Bagged “." SPACEPRO: Product Design Jurnal 2, no. 2 (2024): 119. http://dx.doi.org/10.26887/spacepro.v2i2.4857.

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The branding carried out on the tire shine product business owned by Mrs. Agustina Lubis aims to increase sales figures for one of the tire shine products. In creating the product branding, the creation method used is preparation, elaboration, synthetic/pre-production, Mind Mapping/Brainstorming, Realization/production, and Completion/post-production. Now the product can be sold and marketed from what was initially only sold to regular customers and to car wash businesses around the house or the city of Binjai. Now the sales reach can be even wider through online media which of course makes th

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Stanley Horianto and Gervasius Herry Purwoko. "PERANCANGAN FASILITAS KOMERSIAL AUTO SHOP KOMUNITAS BIMMERS DENGAN PENDEKATAN APLIKASI BRANDING PADA ARSITEKTUR." KREASI 9, no. 1 (2024): 133–47. https://doi.org/10.37715/kreasi.v9i1.4787.

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Over the past ten years, there have been some instead significant developments in the retail and business sectors. Many companies have realized the importance of application branding in architectural and interior design. By implementing an application approach branding in architectural and interior design can be an important factor that influences company performance and forms trust for a new or old company. Architectural and interior design needs to apply the characteristics of brand a company so that the message the company wants to convey can be seen and attract the public’s attention. Beau

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Pérez Hernández, Lorena. "Approaching the utopia of a global brand." Review of Cognitive Linguistics 11, no. 2 (2013): 285–302. http://dx.doi.org/10.1075/rcl.11.2.05per.

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Increasingly global markets impose strains on the branding industry for the design of trademarks with a worldwide appeal. This paper explores the potential benefits of the exploitation of embodied schemata for this purpose. A corpus of international automobile brands is analyzed in search of the image schemas at work in the conceptualization of different car categories (i.e. minis, family cars, sports cars, and off-road 4 × 4s). Our findings evince that, together with other well-known strategies (i.e. sound symbolism), multimodal image schemas can be added to the inventory of branding tools wh

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Akbar, M. Fikri, Agung Eko Budiwaspada, and Wegig Murwonugroho. "PERANCANGAN REBRANDING EVENT THE ELITE SHOWCASE 2021 PLANNING OF “THE ELITE SHOWCASE 2021” EVENT’S REBRANDING." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, no. 1 (2021): 101. http://dx.doi.org/10.25105/jsrr.v4i1.9975.

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<p><strong><em>Abstract</em></strong><em></em></p><p><em>This study discusses an organizer of a car modification exhibition, namely The Elite Production. This event organizer always tries to be a barometer of car modification in Indonesia which is held at ICE BSD, South Tangerang City. Although The Elite Production with its event has been running since 2015, this event organizer is still unable to compete with its competitors. The defeat of the competition was because The Elite Production lost in terms of branding. To be able to compe

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van Everdingen, Yvonne, Vijay Ganesh Hariharan, and Stefan Stremersch. "Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns." Journal of Marketing 83, no. 3 (2019): 126–44. http://dx.doi.org/10.1177/0022242919831996.

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Several manufacturers make substantial investments to compete in sports contests, using the gear they develop and market. However, no systematic analysis of the breeding (i.e., innovation) and branding (i.e., marketing) returns from such investments exists. In this study, the authors conceptualize and empirically estimate the breeding and branding returns that such manufacturers obtain. The authors gather data for 30 car brands of 16 manufacturers over the period 2000–2015 regarding their participation, spending, and performance in Formula One championships, annual patent citations, and resear

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Anisimova, Tatiana. "Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective." Qualitative Market Research: An International Journal 17, no. 4 (2014): 441–63. http://dx.doi.org/10.1108/qmr-06-2012-0034.

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Purpose – The purpose of this paper is to use managerial vision of corporate brand in relation to consumers, dealers and frontline employees to generate brand benchmarks. These benchmarks are sets of perceptions on how managers envision corporate brand to be positioned in minds of consumers, dealers and frontline employees. Additionally, this study explores managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the most important strategic decisions that managers make concerns positioning of a corporate brand in the minds of

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Gupta, Jyoti, and Renu Vashishth. "IMPACT OF BRANDING ON BUYING PERCEPTION OF ELECTRIC, FUEL OR HYBRID CAR USERS." International Journal of Global Research Innovations & Technology 02, no. 04 (2024): 79–92. https://doi.org/10.62823/ijgrit/2.4.7011.

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To examine Indian consumers' perceptions of both domestic and international brand names in light of the growing popularity of foreign brand names and both positive and negative country-of-origin stereotypes. 112 customers in the city of Delhi were given a standardized questionnaire in person. Seven-point semantic difference scales were used to test attitudes toward "foreign" or "Indian" brands, while CETSCALE was used to quantify consumer ethnocentrism. Using factor analysis with varimax rotation, the factors impacting the reported degree of ethnocentrism in brand decisions were identified. In

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Kim, Amee, and Elton McGoun. "K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes." Central European Management Journal 30, no. 2 (2022): 103–34. http://dx.doi.org/10.7206/cemj.2658-0845.77.

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Abstract Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distinguishing factors that led to continued K-pop compared to K-car success. Design/methodology/approach: Suggested claims of artistic/cultural and social/industrial traditions unique to South Korea as causes of the growth in K-pop and K-car success in literature will be evaluated based on historic

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Anamica, Verma, Bhattacharya Adhishree, and N. Aishwarya Prof. "Impact and Effectiveness of YouTube Branding in Bangalore City." Shanlax International Journal of Management 7, S1 (2020): 30–36. https://doi.org/10.5281/zenodo.3777944.

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YouTube being one of the most popular video sites on the internet today, has caused a drastic change in the lives of individuals globally over a period of time, which in-turn has grown as a social platform for the marketing and advertising sector of the market. Youtube has since grown to become a powerful money-making tool. With almost 1.5 billion users worldwide, the company can count on a lot of eyeballs for monetizing its advertising content. This figure is projected to grow to 1.86 billion global Youtube users in 2021. Every day, the world watches 1 billion hours of Youtube videos. One car

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Mai, Pengen, and Steven James Day. "Persuading Reluctant Customers: The Online Marketing Communications of Car Sharing Firms." Sustainability 15, no. 24 (2023): 16651. http://dx.doi.org/10.3390/su152416651.

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Circular economy offers face significant difficulties when competing with traditional offers in the market. A particular challenge is the lack of consumer interest and adoption, which hinders the success of business-to-consumer (B2C) sharing business models. The study introduces an online communications framework, based on rhetoric theory, to explore how B2C car-sharing firms persuade potential customers. The framework is tested and refined through a qualitative content analysis of six major car-sharing providers in the USA and the UK. The results reveal that firms use evidence- and reason-bas

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Roşca, Vlad I. "Costs a pretty penny: how household income impacts upon motorization in Europe and raises manufacturer branding challenges." Proceedings of the International Conference on Business Excellence 13, no. 1 (2019): 759–71. http://dx.doi.org/10.2478/picbe-2019-0067.

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Abstract This research starts from the findings of a previous study (Roșca, 2018) and intends to develop the preceding statistical model through testing new and more elaborated hypotheses based on the recommendations for future research made in the aforementioned work. The current paper tests demographic and transportation related variables for a multiple regression carried out at a confidence level of 95%. Regression results show a valid relationship between motorization and the selected regressors. Findings further reveal that motorization rates are most strongly influenced by the gross disp

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Christensen, Hilda Rømer, Louise Anker Nexø, Stine Pedersen, and Michala Hvidt Breengaard. "The Lure and Limits of Smart Cars: Visual Analysis of Gender and Diversity in Car Branding." Sustainability 14, no. 11 (2022): 6906. http://dx.doi.org/10.3390/su14116906.

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Introduction: Currently Europe regards itself as a leader in the global race towards smart automated transport. According to ERTRAC, European Road Transport Research Advisory Council, automated driving innovation is motivated by technological advancements as well as “social goals of equality”. This article analyzes to what extent such dimensions of gender and diversity have become visible in smart car advertisements and how they correspond with the notion of Gender-Smart Mobility, which signifies equal and accessible transport solutions. Methods: Guided by theoretical notions of gender scripts

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Moiseieva, Mariia. "Mini Cooper: Marketing Strategy, Digital Marketing, Brand & Ethics." CRIS - Bulletin of the Centre for Research and Interdisciplinary Study 2013, no. 1 (2013): 93–113. http://dx.doi.org/10.2478/cris-2013-0005.

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Abstract The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young se

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Setra Setiadi, Ario. "The Challenges And Marketing Strategy of Indonesia Tire Market Leader Against An Aggressive Competition." Dinasti International Journal of Economics, Finance & Accounting 6, no. 2 (2025): 1487–94. https://doi.org/10.38035/dijefa.v6i2.4412.

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The Indonesian tire industry has experienced speedy advancement, drawing in around the world makers such as Hankook Tire from South Korea. This paper analyzes the competitive scene of Indonesia's tire advertise, centering on the imperative response of PT Multistrada Arah Sarana, Tbk (MASA) to Hankook's showcase segment. The consider highlights the challenges gone up against by MASA in keeping up its grandstand position against a commanding competitor leveraging fetched inclinations, nationalistic branding, and strong around the world organizations. Through an appraisal of MASA's exhibiting str

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Chen, Yuanyi Amy, Xinran Joyce Wang, and Michael N. Young. "Geely Automotive's Acquisition of Volvo." Asian Case Research Journal 19, no. 01 (2015): 183–202. http://dx.doi.org/10.1142/s0218927515500078.

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The case describes Geely Automotive's strategy to grow from an unknown Chinese refrigerator manufacturer into a global international player. A big step toward Geely's internationalization was its acquisition of Volvo Car Corporation in 2010. The acquisition prompted the largest profits and most intense technology transfer in Geely's history. But it also created conflicts between the two merging organizations including differences over leadership style, resource sharing, and branding strategy. The case discusses the synergies and challenges encountered by Geely and Volvo and illustrates the det

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Rai, Bharat, and Ganesh Bhattarai. "Factors affecting brand preference in passenger car buying in Nepal." Innovative Marketing 20, no. 1 (2024): 77–87. http://dx.doi.org/10.21511/im.20(1).2024.07.

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In today’s complex and highly competitive marketplace, marketers, realizing a need to develop sustainable strategies, have turned to branding as a solution. Understanding the brand preferences of consumers is always under discussion. In such context, this study measured the effects of price, attributes, brand personality, appearance, and self-congruity on brand preference in buying a passenger car. A deductive reasoning approach, quantitative method, and positivist epistemology with predetermined hypotheses were used. A six-point Likert scale structured survey was utilized to gather the primar

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Pike, Steven, Jane Gentle, Louise Kelly, and Amanda Beatson. "Tracking brand positioning for an emerging destination: 2003 to 2015." Tourism and Hospitality Research 18, no. 3 (2016): 286–96. http://dx.doi.org/10.1177/1467358416646821.

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Surprisingly, there have been few published studies monitoring a destination’s brand image over time. This temporal aspect of destination image is an important gap in the literature, given consensus around the role perceptions play in consumers’ decision making, and the ensuing emphasis on imagery in destination branding collateral. Whereas the majority of published destination image studies have been in the form of a snapshot of perceptions at one point in time, this paper presents findings from a survey implemented four times between 2003 and 2015. Brand image is the core construct in any mo

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Tahir, Abdul, Muhamad Sigid Safarudin, Ikhsan Amar Jusman, and Najaz Shidiq. "Implementasi Manajemen Pendidikan Berbasis Sistem Informasi Era Industri 4.0 untuk Branding Lembaga Pendidikan Sekolah Swasta." JIE (Journal of Islamic Education) 8, no. 1 (2023): 18–34. http://dx.doi.org/10.52615/jie.v8i1.286.

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Management of the relationship between educational institutions and the community is essential in the development of the educational institution itself; school branding is also essential in developing educational institutions to create a good image in the eyes of the community. Therefore, the authors researched this matter at Madrasah Ibtidaiyah (MI). ) Muhammadiyah 1 Simo, Ponorogo to analyze how the madrasah public relations (PR) strategy is used and how the school branding is. This study uses a qualitative approach with interviews and observation methods to gather information. The results o

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Hamdanil, Abdul, and Syafwandi Syafwandi. "VISUAL IDENTITY GUDANG CREATIVE DESIGN DALAM MENINGKATKAN BRAND AWARENESS." DEKAVE : Jurnal Desain Komunikasi Visual 11, no. 1 (2021): 168. http://dx.doi.org/10.24036/dekave.v11i1.112339.

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Gudang Creative Design is a service business engaged in graphic design and photography that is currently developing in Sungai Pua District, Agam Regency. Gudang Creative Design was formed in 2017 and is managed by Yoli Ade Saputra as the owner and founder of Gudang Creative Desain until now. This business is still relatively new and requires a visual identity that includes logos, colors, and fonts, as well as rules in their application, in accordance with the guidelines set by the designer in the manual books as the main medium, in order to form a consistent identity, improve the business imag

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Daud, Syahril, Jihad Sulthan Alfaris, Ratih Ayu Patrisia, and Rifatul Nadia. "Marketing Strategy Analysis in Automotive UMKM " Showroom Car Used "Gatra Jaya Mobilindo" in Bandar Lampung." International Journal Of Education, Social Studies, And Management (IJESSM) 4, no. 3 (2025): 1318–25. https://doi.org/10.52121/ijessm.v4i3.563.

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This study aims to analyze the marketing strategy of automotive UMKM Gatra Jaya Mobilindo Car Showroom in Bandar Lampung. By identifying the strengths, weaknesses, opportunities, and threats faced by the showroom in a dynamic business environment. Qualitative descriptive research methods and data collection using interviews, observations needed by researchers, then SWOT Analysis is carried out. Based on the SWOT strategy analysis, Gatra Jaya Mobilindo Showroom can maximize its strengths and opportunities by utilizing a competent sales team to actively interact with customers, both directly and

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Fadila, Putri Sari, Popy Riawati, Pratiwi Zainur Rochimah, Pretty Dara Jingga, and Putri Seifera Marga Reta. "Peningkatan Daya Saing UMKM TahuLogi melalui Optimalisasi Media Promosi di Car Free Day Simpang Lima Gumul Kediri." Welfare : Jurnal Pengabdian Masyarakat 3, no. 1 (2025): 133–39. https://doi.org/10.30762/welfare.v3i1.2176.

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MSMEs play an important role in the Indonesian economy, but many business actors still experience obstacles in marketing and branding their products. TahuLogi, an MSME in Kediri, faces challenges in increasing its competitiveness, especially in utilizing promotional media optimally. This community service activity aims to improve TahuLogi's marketing strategy through promotions at Car Free Day (CFD) Simpang Lima Gumul and the use of digital media. The methods used pengabdian ini kepada masyarakat menggunakan pendekatan Community-Based Research (CBR), include observation, digital marketing trai

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Ivanytska, Svitlana, and Anna Aheicheva. "Brand Promotion Peculiarities." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 1(80) (March 25, 2021): 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.

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The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blog

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HIRAI, Sayoko, and Takehito UJIHARA. "EFFECT VERIFICATION OF BRANDING AIMED AT PRIVATE CAR USE REDUCTION—CASE STUDY OF MOBILITY MANAGEMENT FOR J-LEAGUE SPECTATORS—." Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 77, no. 3 (2021): 219–29. http://dx.doi.org/10.2208/jscejipm.77.3_219.

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Aponno, Daans Fritsam, Catur Wahyudi, and Yustina Ndung. "Bedag Levy Terminal at Fasum Type C Public Passenger Car (PPC)(Policy Implementation Study Based on the Nganjuk Regency Regional RegulationNumber 6 of 2018 concerning Business Services Levy)." International Journal of Advances in Scientific Research and Engineering 10, no. 07 (2024): 32–41. http://dx.doi.org/10.31695/ijasre.2024.7.4.

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Implementation of the business services levy policy is an effort to increase local original income. In this case, it is the bedag levy at the Berbek Type C Public Passenger Car (MPU) terminal, Nganjuk Regency, East Java.The formulation of the research problem is How is the implementation of the bedag levy at the Type C Public Passenger Car (MPU) terminal in Nganjuk Regency, and what are the supporting and inhibiting factors in the Implementation of the bedag levy at the Type C Public Passenger Car (MPU) terminal in Nganjuk Regency? . This research aims to describe and analyze the implementatio

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da, Silva Costa Carlos Filipe. "IS AI SUPREMACY THE RIGHT PATH TO ENSURE CYBER-SECURITY?" IA Policy Brief Series 10, no. 1 (2021): 1–6. https://doi.org/10.5281/zenodo.5555798.

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Artificial intelligence (AI), or behind this branding name, Machine Learning (ML), is a disruptive technology. AI is the technology for big data, specially designed and fitted to extract information from a large amount of data. AI is said to be the next economy, more extensive than the car industry. However, its fast adoption is not without consequences. Like every new technology, it comes with benefits and threats (internal and external). AI itself creates specific categories of threats, such as the "deepfake" and bots’ propaganda used for disinformation campaigns. The utiliza

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Gregorio, Rayslla Jade de Melo, Neto José Viana, and Rodolfo Ribeiro. "The Artificial Intelligence Dilemma: How Far Can Marketing Go?" EnGeTec em revista 1, no. 8 (2024): e320. https://doi.org/10.5281/zenodo.13360534.

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The following paper outlines the Marketing studies, some essential concepts and its tools, such as the “4 P’s of marketing” (product, price, point and promotion), concepts that fulfill the definition of Marketing Mix. This mix's main function is to guide corporate strategies to better understand the needs of its target audience, thus, when these variables are well combined, fully meeting customer needs, strengthening the image (branding) in the market. Furthermore, a frequency in the promotional sphere of the mix, focusing on commercial advertising, which has increasingly evo

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Li, Li, Tianfeng Li, Jitong Cui, Yingxiao Gu, and Jing Zhang. "To Gain A Foothold in the Luxury EV Market for Chinese New Car-making Forces Brands: Resonate with Consumers through Branding First." IOP Conference Series: Earth and Environmental Science 793, no. 1 (2021): 012021. http://dx.doi.org/10.1088/1755-1315/793/1/012021.

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Shayegan, Shady, Ardeshir Bazrkar, and Reza Yadegari. "Realization of Sustainable Organizational Performance Using New Technologies and Green Human Resource Management Practices." Foresight and STI Governance 17, no. 2 (2023): 95–105. http://dx.doi.org/10.17323/2500-2597.2023.2.95.105.

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The introduction of a culture of environmental responsibility is becoming not just a branding tool, but also an important factor in business development. This article explores the possibility of increasing the environmental performance of companies through green methods of personnel management using the example of Iranian car manufacturers. The study combines survey and correlation-analytical methods. The study reveals that the improvement of green methods of human resource management, covering such aspects as recruitment, training, and performance management, has a positive and significant im

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Hoda, Daanish, Edward Faber, Bradley Hunter, et al. "Considerations for Optimal Administration of Chimeric Antigen Receptor (CAR) T-Cell Therapy Programs: A Multi-Stakeholder Qualitative Analysis." Blood 138, Supplement 1 (2021): 1932. http://dx.doi.org/10.1182/blood-2021-145943.

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Abstract CAR-T therapies represent a novel advance in oncology, albeit at list prices that exceed $373,000 (and that does not capture their total cost to the healthcare system). Since initial product approval in 2017, stakeholders and observers have attempted to investigate clinical and financial impacts of CAR-T therapies, and potential approaches to optimizing access and use by eligible patients. Most existing research is from a single stakeholder perspective - patients, providers, or payers - limiting the ability to draw broader conclusions on trends and offer prospective recommendations. T

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Allam, Zaheer, and Peter Newman. "Redefining the Smart City: Culture, Metabolism and Governance." Smart Cities 1, no. 1 (2018): 4–25. http://dx.doi.org/10.3390/smartcities1010002.

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The Smart City concept is still evolving and can be viewed as a branding exercise by big corporations, which is why the concept is not being used by the United Nations (U.N.). Smart Cities tend to represent the information, communication, and technological (ICT) industry alone without considering the values and cultural and historical profiles that some cities hold as legacies. However, the technology inherent in Smart Cities promises efficiencies and options that could allow cities to be more “inclusive, safe, resilient, and sustainable” as required by the U.N. agenda including cultural herit

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Kasztalska, Anastazja Magdalena. "INNOVATIVE METHODS OF MARKETING MANAGEMENT OF LUXURY BRANDS FOR EXAMPLE GUCCI'S COLLABORATION WITH THE FIAT COMPANY." CBU International Conference Proceedings 4 (September 20, 2016): 006–9. http://dx.doi.org/10.12955/cbup.v4.736.

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Branding is a basic and necessary tool in marketing. Recognizable brands develop international trade, cooperation, and exchange of goods. Of late, luxury brands have entered a new level of marketing and customer interaction, whereas, previously, brands specializing in one sector of the economy, generally ignored others. Gucci is a luxury brand that has recently teamed up with FIAT, a company with a completely different profile to that of manufacturing in the apparel industry. The aim of this study was to establish whether customers buying products from Gucci were interested in its collaboratio

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Ramaditya, Muhammad, Erwin Manalu, Abdul Razak Abdul Hadi, Donny Oktavian Syah, and Dewi Lusiana. "Tales of Brand Admiration: Insight from Automotive Industry in Indonesia." Jurnal Organisasi dan Manajemen 20, no. 2 (2024): 307–23. https://doi.org/10.33830/jom.v20i2.9928.2024.

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Purpose – This research aims to understand how to build brand admiration and the antecedent to its impact of consumer behavior in the Automotive Industries. This study is conducted in Indonesia because of its market size, increasing purchasing power, and low car ownership, which makes an attractive automotive marketplace. Methodology – The design is quantitative used a questionnaire was administered to 510 consumers in Indonesia. The data collected were analyzed using partial least square structural equation modeling. Findings – This study finds that an automotive company will have an admired

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이해윤 and JungKyo Lee. "A Study on the effective exhibit way of experience exhibition for developing the branding -Focused on the 3 Brand Car exhibitions by applying Sense experience-." Journal of Korea Intitute of Spatial Design 9, no. 4 (2014): 73–81. http://dx.doi.org/10.35216/kisd.2014.9.4.73.

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Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.

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This paper introduces the aphorism “think globally, act locally” and examines consumer tendencies in the Chinese automobile marketplace based on the analysis of relevant local brands. Findings demonstrate significant consumer preferences for products related to the luxury category signifying the need for refining local marketing operations where performance of multinational corporations must match global standards as expected by local consumers. Car consumption has grown during the last years in China turning brand marketing into a critical variable that can forge an active place in consumer’s

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Zhang, Guangchao, and Junrong Liu. "Intelligent vehicle modeling design based on image processing." International Journal of Advanced Robotic Systems 18, no. 1 (2021): 172988142199334. http://dx.doi.org/10.1177/1729881421993347.

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With the urgent demand of consumers for diversified automobile modeling, simple, efficient, and intelligent automobile modeling analysis and modeling method is an urgent problem to be solved in current automobile modeling design. The purpose of this article is to analyze the modeling preference and trend of the current automobile market in time, which can assist the modeling design of new models of automobile main engine factories and strengthen their branding family. Intelligent rapid modeling shortens the current modeling design cycle, so that the product rapid iteration is to occupy an acti

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Kim and Kang. "Spillover Effects of Mega-Events: The Influences of Residence, Transportation Mode, and Staying Period on Attraction Networks during Olympic Games." Sustainability 12, no. 3 (2020): 1206. http://dx.doi.org/10.3390/su12031206.

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When hosting mega-events such as the Olympic games, increased visitation to nearby local attractions is expected to boost the local economy and sustain the host city’s brand. These spillover effects, as well as the spatial interaction among touristic attractions, are critical from the long-term and sustainable-planning perspectives. This study investigates tourists’ patterns of visitation to multiple destinations during the 2018 Winter Olympics and finds that attraction networks originated from three major cores, forming a strong northern sandy beach–south downtown connection. The domestic vis

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Gkoumas, Aristeidis, and Federico D’Orazio. "Public-space tactical intervention as urban tourist allure." International Journal of Tourism Cities 6, no. 4 (2019): 711–30. http://dx.doi.org/10.1108/ijtc-05-2019-0066.

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Purpose The purpose of this paper is to analyze the art-based project of Full Llove Inn as a tactical urbanism intervention and urban tourist attraction. The project consisted of an elevated room-car, displayed in the public space of Amsterdam from August 2006 to September 2007. Design/methodology/approach The research was conducted between December 2017 and November 2018 in Amsterdam. The study applied the methodological tools of semi-structured interviews, textual analysis and participatory observation. Findings Full Llove Inn provided an extraordinary allure for visitors and residents. It c

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Berestova, E. M., T. I. Okonnikova, and L. V. Akatieva. "Marketing tools for promoting gastronomic brands in tourism." Service and Tourism: Current Challenges 16, no. 3 (2022): 100–112. https://doi.org/10.5281/zenodo.7425112.

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The development of domestic and inbound tourism is a strategic-significant for the Udmurt Republic. In frameworks of work on territorial branding formation of positive tourist image is a tool of the state management of tourism in the Republic, allowing to ensure its competitiveness as a tourist destination. The starting point in the work on the formation of the image is an assessment of its current status among target audiences, identifying the potential for further development and constraints. This article provides the results of a sociological study carried out with the aim of assessment of

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Sayuti, Muhamad. "ANALYSIS RISK MAPPING OF BATIK KARAWANG DISTRIBUTION TO EXPAND DISTRIBUTION COVERAGE." Journal of Industrial Engineering and Halal Industries 1, no. 1 (2020): 70–77. http://dx.doi.org/10.14421/jiehis.1864.

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Tourism is a resource that can be developed in Indonesia because it has a positive impact on economic growth both locally and nationally which can increase regional income so that local community empowerment and poverty alleviation can be done. One of the efforts in developing the local economy is by making regional superior products such as the development of batik that has been internationally recognized by UNESCO as Indonesia's cultural heritage. Karawang has distinctive batik and is different from batik from other regions, so this batik is admired by the Karawang community itself. The dist

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Hanum, Aditya, Bayu Azani, Eko Purnomo, and Rifqi Aulia Zaim. "PERANCANGAN KEMASAN RAKIK MAK NIS." Gorga : Jurnal Seni Rupa 11, no. 2 (2022): 379. http://dx.doi.org/10.24114/gr.v11i2.38317.

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Development regional specialties is now increasingly rapid and has a lot of diversity regional specialties, one of which is a snack that is processed in Solok, Gunung Talang District, this snack called rakik. One of the MSMEs that produce this type of food is the UP3HP Farmer Group LEMBANG JAO MANDIRI, Solok which called Rakik Mak Nis. Packaging is container that can help prevent or reduce damage to a product from friction, impact, load and vibration during distribution. Packaging also serves as an identity of a brand. Packaging one of the regulations to be able to place products sold in moder

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Mishra, Shradha Sharma, and Dr Yasin Sheikh. "A Study on Impact of Green Marketing Influences on Consumers' Decision to Purchase Electric Vehicles in the Automobile Industry, with Reference to Raipur City." Praxis International Journal of Social Science and Literature 6, no. 9 (2023): 260–71. http://dx.doi.org/10.51879/pijssl/060928.

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The paper helps us identify the effect of green marketing practices of automobile manufacturing companies on consumers. It is important for the researcher to know how "Green" the consumers are in terms of their knowledge, their attitudes and behavior. This study finds how far advertising that promotes environmental friendliness influences people in Raipur to buy electric Vehicles. Electric vehicles are getting more attention because they're seen as better for the environment than regular vehicles that run on gas. Figuring out what makes people want to buy electric vehicles is important for get

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Kalsum, Ummy, and Fitriani Fitriani. "Strategi Personal Branding dalam Meningkatkan Minat Nasabah PT. Pegadaian Cab. Bone." Islamic Banking and Finance 4, no. 1 (2024): 501–15. http://dx.doi.org/10.30863/ibf.v4i1.5495.

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Penelitian ini bertujuan untuk mengetahui implementasi personal branding, faktor yang menjadi hambatan dalam dalam personal branding, dan strategi personal branding yang digunakan dalam meningkatkan minat nasabah PT. Pegadaian (persero) Cab. Watampone. Penelitian ini merupakan penelitian kualitatif yang mewawancarai beberapa narasumber. Teknik pengumpulan data yang dilakukan adalah wawancara dan dokumentasi. Adapun teknik analisis yang digunakan untuk menjawab rumusan masalah yaitu reduksi data, penyajian data, serta verifikasi dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa imple

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