Relevant bibliographies by topics / Channels of promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Channels of promotion'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Channels of promotion"

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Kryzhanovskaya, O. A. "Choosing a promotion channel for a startup project in the modern media space." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 14, no. 4 (2024): 162–73. http://dx.doi.org/10.21869/2223-1552-2024-14-4-162-173.

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Relevance. The startup market is becoming increasingly saturated. Effective promotion channels allow you to stand out from the competition and attract the attention of the target audience. Startups often work with a limited budget. Optimizing the choice of promotion channels is critical to maximizing the return on investment. Modern media management covers many platforms (social networks, blogs, video hosting, etc.). Choosing the right channel helps to optimally use resources and ensure maximum visibility. Different channels are suitable for different target groups. An effective choice of prom
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Eduar, Rudi, and Nidyawati Nidyawati. "Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R." Journal of Management and Bussines (JOMB) 3, no. 2 (2021): 93–103. http://dx.doi.org/10.31539/jomb.v3i2.2722.

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This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Te
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Kim, Yunjeong, and Yuri Lee. "Cross-channel spillover effect of price promotion in fashion." International Journal of Retail & Distribution Management 48, no. 10 (2020): 1139–54. http://dx.doi.org/10.1108/ijrdm-12-2019-0393.

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PurposeThe purpose of this study was to investigate whether consumers differ in their online or offline purchase intention, depending on which channel with price promotion information they are first exposed to, and to analyse the moderating role of brand trust.Design/methodology/approachOverall, 174 responses were obtained via an online survey using two contact channels (online/offline) by two levels of brand trust (high/low) between-subject designs.FindingsSpillover effects were found across channels when a consistent price promotion is executed in both online and offline channels, purchase i
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Liao, Wenxi. "Marketing and Promotion Methods of Different Products Taking Instagram as an Example." Advances in Economics, Management and Political Sciences 21, no. 1 (2023): 153–58. http://dx.doi.org/10.54254/2754-1169/21/20230247.

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With the gradual improvement of people's quality of life, various distinctive products have appeared one after another, and the competition has become more and more fierce. Merchants are looking for the most suitable marketing method in order to promote their products. This article will study the three marketing channels of TV commercials, promotions and social media platforms and the promotion methods of the two major product types of beauty products and daily necessities. This article will compare the contemporary applicability and effectiveness of these three marketing channels to analyze t
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Lei, Qian, Juan He, and Fuling Huang. "Impacts of Online and Offline Channel Structures on Two-Period Supply Chains with Strategic Consumers." Mathematics 8, no. 1 (2019): 34. http://dx.doi.org/10.3390/math8010034.

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In this paper, the effects of strategic consumer behaviors have been investigated and analyzed with regard to online retailers and offline retailers in a dual-channel supply chain. Four channel structures (i.e., no-promotion, a direct online channel, a retail offline channel, and dual channels introduced in the promotion sales period) are considered. At the beginning of the paper, the original demand functions of a dual-channel supply chain incorporating the consumers’ utility has been introduced. The results indicate that despite improved consumer patience, all promotional prices do not fall
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Putri, Raisa Adila. "Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi." Indonesian Vocational Research Journal 4, no. 1 (2024): 1. https://doi.org/10.30587/ivrj.v4i1.8794.

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Distribution channels are all marketing channels or intermediaries through which goods and services (including transportation and storage) go from producers to industrial users and consumers. Companies must be good at selling products. Companies must be able to see market opportunities to sell their products not only in domestic or local markets, but also internationally. Promotion Mix is ​​a tool formed from a combination of advertising tools used by a company. In general, these promotional tools are related to each other, not separated, because they complement each other. Promotional mix or
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Sopiani, Sipa, Irena Larashati, Dudung Juhana, and Ester Manik. "PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN." Majalah Bisnis & IPTEK 15, no. 1 (2022): 15–28. http://dx.doi.org/10.55208/bistek.v15i1.245.

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The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an ov
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Sopiani, Sipa, Irena Larashati, Dudung Juhana, and Ester Manik. "Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian." Majalah Bisnis & IPTEK 15, no. 1 (2022): 15–28. https://doi.org/10.55208/9hd5d818.

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The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an ov
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Belyakova, M. Yu, and I. A. Kozenko. "Analysis of the market of travel Telegram-channels, defining the trajectory of the development of this topic and creating evidence-based recommendations for regional travel Telegram-channel implementation." Scientific notes of the Russian academy of entrepreneurship 19, no. 4 (2021): 82–95. http://dx.doi.org/10.24182/2073-6258-2020-19-4-82-95.

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theoretical aspects of SMM-promotion are disclosed; Telegram as a promotion tool is described; the market of travel Telegram-channels is analyzed; the performance criteria of Telegram-channels are defined; the recommendations for the development of travel Telegram-channels are developed. The scientific hypothesis is using Telegram-channels allows to increase tourist attractiveness of Russian regions. Novelty and the practical significance of the study is analysis and comparison of travel Telegram-channels by the performance criteria and prediction of channels and development of recommendations
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Duan, Qi, and Chengcheng Li. "Research on Dual-Channel Supply Chain Promotion Strategy." International Journal of Information Systems and Supply Chain Management 14, no. 3 (2021): 79–106. http://dx.doi.org/10.4018/ijisscm.2021070105.

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The establishment of online direct sales channels influences the selection of pricing strategies and promotion information disclosure strategies of manufacturers and retailers. Considering the consideration of consumer preference, this paper studies the influence of different promotion information disclosure modes on the promotion effect and the income of supply chain members in the dual-channel supply chain with direct online channels. Based on hoteling model, the authors establish a model on market demand of the two channels and analyze the pricing and disclosure strategies of manufacturers
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Dissertations / Theses on the topic "Channels of promotion"

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Brown, Jonathan. "The supply channels, promotion and retailing of modern Scandinavian furniture and furnishings in seven provincial British locations, 1945-1975." Thesis, University of Brighton, 2012. https://research.brighton.ac.uk/en/studentTheses/bbdd5c6b-7404-4e59-9337-15d9b96218d9.

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This thesis deals with changes in furniture retailing in the postwar period, showing how the overall shortages of stock and the encroaching dominance of British-made branded lines led to the emergence of innovative new channels of supply for modern Scandinavian furniture. The high profile of Scandinavian wares relates closely to the continuous promotional activities of the assorted Nordic export organizations who encouraged sales in Britain during a time of closer economic collaboration under European Free Trade Association membership. The thesis goes on to explore how a phalanx of seven progr
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Strayer, Thomas Edward III. "Dissemination of Health Promotion Information in Cooperative Extension: A multi-study exploration of channels, sources, and characteristics that influence intervention uptake." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/100747.

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A translational gap exists between the development of an evidence-based health promotion intervention and its eventual implementation in the intended setting. This lack of translation impacts the uptake of health promotion interventions within delivery systems such as the Cooperative Extension Service (Extension). Within this system, Extension educators serve as the intermediaries addressing needs in the communities in which they are employed with support from Extension health specialists. Previous research has shown that educators utilize other peer educators and specialists to learn and adop
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Костандакі, К. В. "Розробка заходів просування послуг сільського зеленого туризму (на прикладі туристичного підприємства «Отдых на славу»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Kostandaki.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються нормативно-правові та науково-теоретичні підходи щодо розвитку послуг сільського зеленого туризму. Проведено аналіз господарської діяльності та організаційної структури, стану конкурентного середовища підприємства, визначено умови розвитку послуг сільського зеленого туризму. Розроблено заходи щодо формування туристичного продукту сільського зеленого туризму на підприємстві «Отдых на славу». Проведено розрахунок економічної ефективності розробленого проекту туристичного прод
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Trtílková, Lucie. "Návrhy marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221534.

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This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Lu, Youkai. "CHARACTERIZATION OF FRESH MUSCLE PIGMENTS IN CHANNEL CATFISH AND THEIR INFLUENCE BY CHILLING STRESS." MSSTATE, 2008. http://sun.library.msstate.edu/ETD-db/theses/available/etd-06182008-142652/.

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Color and color components are important quality attributes for fresh channel catfish muscle. The objective of the present research was to obtain inside understanding regarding color distribution, color component stability and the pre-slaughter conditions influence on color and color components and other quality attributes. Catfish fillets were rendered to be paler and redder on iced storage; and paler, less red and less yellow by ice-water chilling process. Visual classified reddish catfish fillets had higher heme-protein content than white fillets and these pigments were derived mainly from
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Doyon, Jérôme. "Rejuvenating communism : the Communist Youth League as a political promotion channel in post-Mao China." Thesis, Paris, Institut d'études politiques, 2016. http://www.theses.fr/2016IEPP0029/document.

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Comment l’Etat-Parti chinois renouvelle-t-il son élite et maintient-il sa cohésion dans la période post-Maoïste ? Il s’agit d’une question fondamentale pour comprendre l’évolution du système politique chinois. Or, les explications fournies par la littérature sur la question sont loin d’être satisfaisantes. J’aborde ces questions à travers une étude unique du rôle joué par la Ligue des Jeunesses Communistes dans le recrutement et la promotion des cadres de l’Etat-Parti depuis les années 1980. Je montre que du fait de la situation politique de l’après Révolution Culturelle et des besoins en jeun
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Poddar, Amit. "Structure and process of channel program selections retailers choice among parity trade promotions/." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08142007-164744/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from file title page. Naveen Donthu, committee chair; Detmar Straub, Dan Bello, James Boles, committee members. Electronic text (152 p. : ill.) : digital, PDF file. Description based on contents viewed Nov. 14, 2007. Includes bibliographical references (p. 142-151).
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Fernandes, Leonor Caeiro Baptista. "Estudo exploratório da utilização de meios de promoção online e offline." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14802.

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Mestrado em Marketing<br>A crescente digitalização e penetração mobile estão a alterar o comportamento e hábitos do consumidor. Como consequência, as marcas estão a reagir e a alterar os investimentos e estratégias de marketing. Os orçamentos já não estão apenas focados nos meios tradicionais, assistindo-se a uma passagem e tendência de maior peso para o meio online. Esta dissertação analisou a perspetiva empresarial de utilização dos diferentes meios (online e tradicionais), procurando explorar as suas tendências futuras. Foi utilizada uma metodologia qualitativa, e realizaram-se oito entrevi
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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

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У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент
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Šidlo, Michal. "Komunikační mix internetového obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223818.

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The goal of this work is to analyze the channels and means used for addressing and acquiring existing and future customers of internet commerce hrajhned.cz and information they spreading. With help of primary research, by using the asking technique, determine whether used channels, resources and information are adequate and improve overall communication mix for streamlining sales. This paper aims to clearly define which channels and resources can support the fulfillment of the main long-term objective of this shop - ie extension, trade between the vast majority of customers and gaining at the
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Books on the topic "Channels of promotion"

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Bade, Nicholas E. More marketing without money for small businesses!: 246 free and cheap ways to increase your sales! Halle House Pub., 1994.

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Ni, Pengfei. Chengdu cheng shi guo ji ying xiao zhan lue: Chuang zao tian yuan cheng shi de shi jie biao gan = Strategies of Chengdu's international city marketing. She hui ke xue wen xian chu ban she, 2010.

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Jan, Bom Gert, and Tata Energy Research Institute, eds. Technology innovation and promotion in practice, pumps, channels, and wells: Reducing fuel consumption, emissions, and costs. TERI, 2002.

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Institute on Continuing Legal Education. (1985 Toronto, Ont.). The three marketeers: Advising the promotors [i.e. promoters], the distributors and the vendors of goods : [papers presented at the] 1985 Annual Institute on Continuing Legal Education. Canadian Bar Association-Ontario, Continuing Legal Education, 1985.

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Fill, Chris. Marketing communications: Contexts, contents, and strategies. 2nd ed. Prentice Hall, 1999.

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Philip, Swinden, and Carter David, eds. The Channel Tunnel region: An objective study of investment conditions. Century House Information, 1994.

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Anne, Corbett, Footitt Hilary, and Franco-British Council, eds. Crossing the Channel: Promoting academic mobility within Europe. Franco-British Council, 2001.

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Reznik, Galina. Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key s
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Doyon, Jerome. Rejuvenating Communism: The Communist Youth League as a Political Promotion Channel in Post-Mao China. [publisher not identified], 2017.

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Madʹhūn, Yaḥyá Ibrāhīm. Tawẓīf al-faḍāʼīyāt al-Filasṭīnīyah fī taʻzīz al-tarbiyah al-madanīyah: Exploiting of the Palestinian satellite channels in promoting of the civic education. Maktabat Samīr Manṣūr lil-Ṭibāʻah wa-al-Nashr wa-al-Tawzīʻ, 2021.

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Book chapters on the topic "Channels of promotion"

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Borges, Bernardo, and Rui Augusto Costa. "DMOs and tourism marketing channels in centre of Portugal." In Tourism marketing in Western Europe. CABI, 2021. http://dx.doi.org/10.1079/9781789248753.0003.

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Abstract This chapter, by Bernardo Borges and Rui Augusto Costa, deals with destination management organisations (DMOs) and the tourism marketing channels in the Centre of Portugal. The chapter assesses the significance of the digital marketing strategy of the DMOs responsible for the Centre of Portugal and provides insights regarding how this strategy can affect tourists' information search during the pre-trip as well as at the destination. The study concludes with useful information for DMOs regarding the main promotion channels that they should use for attracting tourists to the region.
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Kaul, Arshia, Sugandha Aggarwal, and P. C. Jha. "Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach." In Advances in Intelligent Systems and Computing. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-0035-0_51.

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Vieira, Tânia, Mónica Oliveira, and Teresa Pataco. "Increasing Revenue and Decreasing Cost: The Promotion of Direct Distribution Channels in Hospitality." In Recent Advancements in Tourism Business, Technology and Social Sciences. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-54342-5_24.

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Juppe, Melanie, Wolfgang Schildorfer, Reinhard Tockner, and Alexander Hausmann. "How Can MaaS Be Further Developed to Encourage a Greater Number of People to Adopt Sustainable Mobility in Austria?" In Lecture Notes in Mobility. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-85578-8_35.

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Abstract In recent decades, countries have adopted and tried a number of measures aimed at reducing car use and increasing the use of public transport (PT). Mobility-as-a-Service (MaaS) systems could open up new opportunities to meet both sustainability goals and traveler needs. The fusion of digital climate and environmentally friendly capacity and traffic management, complemented by the associated digital information infrastructure, represents a great opportunity here for the promotion of sustainable mobility. This integration leverages extensive expertise from operators of traffic routes an
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Radosavljević, Zoran, and Katarina Stojanović. "Media Communication Channels for the Purpose of Increasing Museum Visitation." In The Fourth International Scientific Conference The Importance of Media Interpretation for the Promotion of Cultural Heritage. Center for culture, education ; media ``Akademac'', 2023. http://dx.doi.org/10.18485/akademac_nsk.2023.4.ch17.

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Hänggli, Regula. "Frame Promotion: The Variation of Strategic Framing Choices in Different Communication Channels and Over Time." In The Origin of Dialogue in the News Media. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-26582-3_5.

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Ziliani, Cristina, and Marco Ieva. "Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight." In National Brands and Private Labels in Retailing. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07194-7_15.

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Rehm, Georg, Katrin Marheinecke, and Jens-Peter Kückens. "European Language Technology Landscape: Communication and Collaborations." In European Language Grid. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-17258-8_10.

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AbstractThe European Language Technology community is a diverse group of stakeholders that is characterised by severe fragmentation. This chapter provides an overview of the stakeholders that are relevant for the European Language Grid. We also briefly describe our communication channels and strategies with regard to the promotion of ELG. Furthermore, we highlight a few of the current projects and initiatives and their relationship to and relevance for ELG, especially with regard to collaborations. The overall goal of the target group-specific communication strategy we developed is to create m
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Brae, C. Michael. "Promotional Campaigns and Planning." In New Channels of Music Distribution. Routledge, 2017. http://dx.doi.org/10.4324/9781315648347-11.

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Chovanec, Jan. "Chapter 8. Performing branded affect in micro‑celebrity YouTube reaction videos." In Pragmatics & Beyond New Series. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/pbns.349.08cho.

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While significant attention has been paid to how social media influencers and content creators use diverse channels for self-presentation and self-promotion, there has been relatively less research into how they employ affective resources in on-screen interactions with their audiences. This article analyses the ways in which online micro-celebrities deploy the resources of affective stance in one specific subgenre of YouTube videos, namely reaction videos. It seeks to identify ways of how such individuals perform affect while otherwise passively watching well-known videos which they allegedly
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Conference papers on the topic "Channels of promotion"

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Tanougast, Aimen, and Krisztián Hriczó. "Comparison of Turbulence Models in the Simulation of Fluid Flow in Corrugated Channel." In 10th International Scientific Conference on Advances in Mechanical Engineering. Trans Tech Publications Ltd, 2025. https://doi.org/10.4028/p-7sakva.

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Turbulence is a highly complex and challenging phenomenon to study, especially in the field of fluid dynamics, where many applications rely on accurate predictions of turbulent flow behavior. Due to its random and chaotic nature, turbulence is difficult to model precisely, but achieving reliable results is essential for solving numerous engineering problems. Various turbulence models, each with specific strengths and limitations, have been developed to address this challenge. This study focuses on comparing three widely used turbulence models (k−ϵ, k−ω, and the Reynolds Stress Model (RSM)) to
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Zubova, Karina Vyacheslavovna, and Natalia Aleksandrovna Kryuchkova. "SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-167/171.

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The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.
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Kaul, A., S. Aggarwal, P. C. Jha, and A. Gupta. "Optimal Advertisement Allocation for Product Promotion on Television Channels." In International Conference on Recent Advances in Mathematics, Statistics and Computer Science 2015. WORLD SCIENTIFIC, 2016. http://dx.doi.org/10.1142/9789814704830_0016.

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Belenko, O. F., and V. G. Mironchuk. "THE FEATURES OF THE COMPANY'S PROMOTION IN THE BUSINESS MARKET IN THE NEW INDUSTRIAL ENVIRONMENT CONDITIONS." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-145-150.

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The article presents features of companies ‘ promotion on business the regional market, selections and channels of marketing communications complex, traditionally used for business and consumer markets, justifies the efficacy of atypical for the business market channels of communication in the B2B sphere, the dependence of the effective channels of promotion from the regional specifics of the business market.
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Savoia, Luigi. "Promoting Moldova: the impact of the Moldova in Progress journal on national visibility." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.06.

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Purpose of the article: The article explores the role of the journal platform Moldova in Progress in promoting the Republic of Moldova on both a regional and international scale. It aims to highlight the effectiveness of the platform as a promotional tool for Moldova's culture, economy, tourism, and investment opportunities. By examining the content and strategies employed by the journal, the article assesses how it contributes to the country's image-building efforts. Methodology: The research is based on a qualitative analysis of articles and publications featured in Moldova in Progress. Data
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Railean, Elena. "Features of marketing communications of higher educational institutions in Moldova." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024s.25.

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The article reflects the results of a desk study of the features of marketing communications of six higher education institutions of the country with the purpose of optimizing the communication policy of universities. The analysis of promotion techniques allowed us to identify all the promotion tools used by universities: advertising, PR, sales promotion, personal sales and direct marketing. The most used promotion techniques among universities were determined to be PR and direct marketing. Traditional advertising is little used by universities. The analysis of university websites determined t
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Silva, Bruno Cendretti da, and Rita de Cássia Fernandes Borges. "The role of nurses in the prevention and emergencies of acute myocardial infarction associated with information technology." In IV Seven International Congress of Health. Seven Congress, 2024. http://dx.doi.org/10.56238/homeivsevenhealth-002.

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Acute myocardial infarction is one of the main diseases in Brazil, affecting between 300,000 and 400,000 people a year and being a significant cause of mortality. It is a condition that can appear suddenly or develop gradually from angina, often resulting in death if not treated in time. Although specific measures, such as the Acute Myocardial Infarction Care Line, have been implemented by the Ministry of Health to improve the emergency response, and despite prevention and health promotion campaigns via social media, government websites and digital channels, the effectiveness of these measures
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RADOSAVLJEVIĆ, Katica, Simona Roxana PĂTĂRLĂGEANU, Branko MIHAILOVIĆ, and Mirela MITRAŠEVIĆ. "Marketing Channels as a Factor of Sustainable Agribusiness." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/006.

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Due to the growing importance of marketing channels in market economies and the dominance of trade, particularly retail, as well as the fact that current economic flows in the Republic of Serbia, in the process of transitioning from an administrative to a market system of economy, highlight channels of traffic and distribution as a central problem and area of business rather than product, price, and promotion, the subject of this paper is precisely marketing channels, i.e., trade in the Republic of Serbia. The contemporary business environment requires a different approach to business. Between
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Bormane, Santa, and Roman Putans. "Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002282.

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Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be implemented through various communication channels for addressing the target audience more precisely. It is the integrated marketing communication (IMC) activities that help increase the organization's competitiveness and result-oriented efficiency both in private and public sectors. In response to changes in the external environment, organizations can us
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Vlasova, Ekaterina. "FEATURES OF DIGITALIZATION OF INTERACTION BETWEEN GOVERNMENT AND BUSINESS IN THE DEVELOPMENT OF PERIPHERAL TERRITORIES." In MODERN CITY: POWER, GOVERNMENT, ECONOMY. Digital Transformation State and Municipal Administration. Perm National Research Polytechnic University, 2021. http://dx.doi.org/10.15593/65.049-66/2021.12.

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The article deals with the specifics of the development of peripheral territories by building electronic communication channels that will inform all interested parties about the development opportunities in the peripheral territory. The key aspects of the need to build channels of electronic interaction and inform investors about the unique features of peripheral territories that can be implemented with the help of territorial marketing tools are highlighted. The need for the participation of municipal and regional authorities in the promotion of the territory in the investment markets is note
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Reports on the topic "Channels of promotion"

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Volpe Martincus, Christian, Jerónimo Carballo, and Andrés Gallo. The Impact of Export Promotion Institutions on Trade: Is It the Intensive or the Extensive Margin? Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0011222.

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This paper provides evidence on the channels through which export promotion institutions affect bilateral trade using a sample of Latin American and Caribbean countries over the period 1995-2004. We find that these institutions have a larger impact on the extensive margin of exports, especially in the case of trade promotion organizations.
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Volpe Martincus, Christian, and Jerónimo Carballo. Is Export Promotion Effective in Developing Countries? Firm-Level Evidence on the Intensive and Extensive Margins of Exports. Inter-American Development Bank, 2010. http://dx.doi.org/10.18235/0011220.

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How effective are export promotion activities in developing countries? What are the channels through which export promotion affects firms' exports, the intensive margin or the extensive margin? Empirical evidence in this respect is scarce. We aim at filling this gap in the literature by providing evidence on the impact of export promotion on export performance using a unique firm-level dataset for Peru over the period 2001-2005. We find that export promotion actions are associated with increased exports, primarily along the extensive margin, both in terms of markets and products. This result i
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Lundström, Christina, Elin Wärm, Margherita Caggiano, and Mayte Gallego. Good examples of soil education for youth to increase soil literacy. Department of Soil and Environment, Swedish University of Agricultural Sciences, 2025. https://doi.org/10.54612/a.2bqc5135bc.

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One of eight aims of the EU Mission Soil, is to increase soil literacy in society. One way to do that would be to reach out to teachers and inspire them to involve soil topics in their teaching. Therefore PREPSOIL Task 6.2 aimed to identify good examples of soil education and learning activities for youth and communicate them with teachers and pedagogic representatives across Europe. During 2023 and 2024 teachers were invited to share their good examples on soil education targeting primary, secondary and vocational training pupils. A committee which consisted of three teachers, one soil scient
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Lee, Yoojung, and Hyunjoo Im. BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1766.

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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (
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Khalil, James, Yahye Abdi, Andrew Glazzard, Abdullahi Ahmed Nor, and Martine Zeuthen. Reaching behind Frontlines: Promoting Exit from al-Shabaab through Communications Campaigns. RESOLVE Network, 2023. http://dx.doi.org/10.37805/lpbi2023.2.

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This research was conducted in the context of a Somali state offensive in the Federal Member States of Hirshabelle and Galmudug that generated more territorial gains from al-Shabaab than any other military campaign since the mid-2010s. Such conditions provide fertile ground for disengagement from the insurgents, with many ex-members enrolled into the National Program for the Treatment and Handling of Disengaged Combatants. A core element of this program is its communications pillar, which seeks to promote disengagement through a variety of channels, including radio, television, social media, p
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López, Diana, Amai Tran, and Stephanie Dawson. D11.1 REPO4EU Impact Master Plan. REPO4EU, 2023. http://dx.doi.org/10.58647/repo4eu.202300d11.1.

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This document outlines REPO4EU’s overall Dissemination and Communication strategies, providing specific action plans to reach a critical mass. It also contains the compilation of all early stage promotional actions, brand elements designed and released to execute the outreach plans, including: the project’s identity system and brand templates, online channels and future publications within the project’s overarching Open Science strategy.
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Baena Olabe, Paloma, and Juan Cruz Vieyra. Access to Information and Targeted Transparency Policies. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0009022.

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This paper contributes to the debate around why and how access to information can be used to prevent and control corruption. Access to information can not only bring corruption cases to light, it can also be a fundamental tool for its prevention and control, given that it encourages the creation of channels of participation and helps to identify vulnerabilities in both the public and the private sectors that might become windows of opportunity for corrupt practices. The paper`s conceptual framework explains how initiatives aimed at promoting access to information that are based on the concept
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Uneke, Chigozie Jesse. What are the effects of printed educational materials on professional practice and healthcare outcomes? SUPPORT, 2016. http://dx.doi.org/10.30846/160812.

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Printed educational materials (PEMs), including clinical guidelines, monographs and publications in peer-reviewed journals, are common channels to distribute recommendations for clinical care and evidence to inform the practice of healthcare providers. PEMs are used across a range of settings as a strategy to improve professional practice and healthcare outcomes through promoting clinical practices that have been shown to be beneficial and discouraging the use of ineffective interventions. The wide use of PEMs in many settings, particularly in the form of clinical guidelines, is linked to the
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Pokryshen, Dmytro A., Evgeniy H. Prokofiev, and Albert A. Azaryan. Blogger and YouTube services at a distant course “Database management system Microsoft Access”. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3272.

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The article is devoted to the coverage of the course “Database management system Microsoft Access”, an educational blog review “The development of a creative child. ІCТ”, which is used as an auxiliary tool for promoting a course and teacher in the Internet, structural analysis of this blog is made. The channel location is set on YouTube video hosting and how it is used in the course on databases. Attention is drawn to the fact that theoretical and practical material is considered on real, implemented informational and analytical systems. To prepare students for the Olympiads and provide method
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