Relevant bibliographies by topics / Childrens advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Childrens advertising'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Childrens advertising"

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Rossano, Matt J., and Eliot J. Butter. "Television advertising and childrens' attitudes toward proprietary medicine." Psychology and Marketing 4, no. 3 (1987): 213–24. http://dx.doi.org/10.1002/mar.4220040305.

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Ahmadi, Ramazan, and Mohammad Reza Akbari. "THE EFFECTS OF SUBLIMINAL MESSAGES ON HUMAN ATTITUDE CHANGE AND EFFECTIVE ADVERTISING." International Journal of Advanced Research 11, no. 11 (2023): 94–108. http://dx.doi.org/10.21474/ijar01/17806.

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This discussion delves into the intricate realms of self-awareness and unconsciousness, shedding light on their profound influence on human behavior and society. Awareness, spanning from the womb to the grave, defines our conscious existence, while the unconscious silently records every sensory input, guiding our emotions and actions. Notably, the unconscious can be harnessed to manipulate individuals and communities through subliminal messages, a powerful tool wielded by advertising, marketing, and media. The infamous 1957 experiment by James Vicary, flashing Eat Popcorn! Drink Coca-Cola! in
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Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh
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Abdel-Moemin, Aly R. "Analysis of the content, colourants, fats, nitrate and nitrite in advertised foods and biological fluids of Egyptian children." British Food Journal 118, no. 11 (2016): 2692–709. http://dx.doi.org/10.1108/bfj-03-2016-0125.

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Purpose The purpose of this paper is to analyse the content and some synthetic food colourants, total fats, nitrate and nitrite in both advertised foods (AF) and serum and urine samples of children (8 to 12 years) and their impact on childrens’ diet and health. Design/methodology/approach Analysis of the content of the AF was done by watching the three Egyptian children’s channels (ECC) for 38 hours. Amaranth, Indigo Carmine, Tartrazine, nitrate and nitrite were analysed in all AF and in serum and urine specimens of children. However, total fats were only analysed in the advertised processed m
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Opree, Suzanna J., Moniek Buijzen, and Eva A. van Reijmersdal. "The impact of advertising on children’s psychological wellbeing and life satisfaction." European Journal of Marketing 50, no. 11 (2016): 1975–92. http://dx.doi.org/10.1108/ejm-06-2015-0393.

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Purpose It is generally believed that children’s advertising exposure decreases life satisfaction. This paper aims to investigate whether and how it does by examining the relation between advertising exposure and life satisfaction (Aim 1), as well as the mediating roles of psychological wellbeing (Aim 2) and its underlying dimensions (Aim 3). Design/methodology/approach Three-wave panel data were collected among 1,133 8-12-year-olds. Psychological wellbeing was measured overall and per dimension (i.e. environmental mastery, personal growth, purpose in life, self-acceptance, autonomy and positi
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De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. "Advertising literacy training." European Journal of Marketing 51, no. 11/12 (2017): 2156–74. http://dx.doi.org/10.1108/ejm-08-2016-0472.

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Purpose This paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects. In addition, this study explored whether this effect is moderated by children’s general advertising liking. The study also investigated whether the effects of training were dependent on children’s ages. Design/methodology/approach The present study is conducted using a three (training session: control condition vs advertising literacy training with immed
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GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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De Pauw, Pieter, Verolien Cauberghe, and Liselot Hudders. "Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers." Communication Research 46, no. 8 (2018): 1197–221. http://dx.doi.org/10.1177/0093650218797876.

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Few studies focus on how children’s environment affects their ability to cope with contemporary advertising. This study uses multilevel analysis techniques to explore how parents’, classmates’, and teachers’ characteristics influence primary school children’s dispositional advertising literacy, while acknowledging these children’s own individual features. To this end, three surveys were conducted, resulting in four data sets linking information obtained from 9- to 12-year-old children ( n = 392), their peer group (children aggregated per class; n = 22), their parents ( n = 191), and their teac
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Meyer, Marisa, Victoria Adkins, Nalingna Yuan, Heidi M. Weeks, Yung-Ju Chang та Jenny Radesky. "Advertising in Young Childrenʼs Apps". Journal of Developmental & Behavioral Pediatrics 40, № 1 (2019): 32–39. http://dx.doi.org/10.1097/dbp.0000000000000622.

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Kurp Maher, Jill, John B. Lord, Renée Shaw Hughner, and Nancy M. Childs. "Food advertising on children’s television." Young Consumers 7, no. 4 (2006): 41–52. http://dx.doi.org/10.1108/17473610610717964.

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Dissertations / Theses on the topic "Childrens advertising"

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King, Lorraine. "Childrens' response to food advertising." Thesis, University of Leeds, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421380.

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Kafatos, Irene. "'I learned to eat not what looks nice...' : exploring the effects of an innovation aimed at pupils' diet and critical thinking on food advertising." Thesis, University of Sussex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288161.

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This thesis explores the effects of an innovation aimed at improving Greek primary school pupil's critical thinking on television food advertising and food choices in the context of the declining Mediterranean diet. In a review of the literature, some research demonstrated the effects of TV advertising on children while according to other studies, these effects remained doubtful. Findings were even hazier where food products were concerned. It is possible to sum up the problem as follows: whether sitting in front of the TV makes one eating snacks or eating snacks make one sit in front of the T
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Повидиш, Л. І., та І. Семеренко. "Процес виховання майбутніх споживачів". Thesis, Видавницто СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/20925.

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Machado, Alexandre. "PUBLICIDADE E O CONSUMO INFANTIL: Uma abordagem crítica." Universidade Metodista de São Paulo, 2014. http://tede.metodista.br/jspui/handle/tede/705.

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Made available in DSpace on 2016-08-03T12:30:05Z (GMT). No. of bitstreams: 1 AlexandreMachado2.pdf: 2425217 bytes, checksum: b8e4a866369ed96d55d54629529af2e7 (MD5) Previous issue date: 2014-12-03<br>The contemporary childrens society of consumption presents numerous quotations involving the theme advertising and childrens consumption. Its complexity divides opinions, favorable and unfavorable, about the legitimacy, ethics and morals of advertising directed to children. This thesis presents the current situation of Brazilian childrens advertising and how children think, engage and influence u
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Jones, Anne L. "Food advertising during children's television programming." [Gainesville, Fla.] : University of Florida, 2006. http://purl.fcla.edu/fcla/etd/UFE0014338.

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Chu, Maria Teresa Pui Yan. "The development of children's understanding of advertising." Thesis, University of Sheffield, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.555890.

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This thesis examined the development of children's understanding of the persuasive intent of advertising, which was defined as their understanding of the purpose of advertisements to persuade people to buy the advertised products. Previous research has found age-related changes in the development of this understanding. However, little is known about the sources of developmental changes in this understanding. A series of 6 experimental studies explored children's understanding of the persuasive intent of advertising and their scepticism towards advertisements in relation to their theory of mind
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Weil, Lisa Heffernan. "A good line of advertising the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905 /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/5053.

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Thesis (M.A.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on January 15, 2008) Includes bibliographical references.
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Li, Shiying. "Chinese children's understanding of TV and Web advertising." Thesis, University of Sheffield, 2015. http://etheses.whiterose.ac.uk/9648/.

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Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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Bartholomew, Alice de la F. W. "Playing along : a contextualised study of children's advertising experiences." Thesis, University of Edinburgh, 2001. http://hdl.handle.net/1842/24919.

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This thesis explores the advertising experiences of children in Primary 7 and Secondary 1. It aims to provide a broader, richer, more contextualised understanding of children's interaction with advertising. It is hoped that it will inform debates about children and advertising and that it may have implications for public policy making and provide guidance for appropriate, socially responsible advertising to children. Literature is reviewed on the current environment of children's relationship with advertising. Attention is then given to cognitive and effects based studies, followed by research
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Books on the topic "Childrens advertising"

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Blades, Mark, Caroline Oates, Fran Blumberg, and Barrie Gunter, eds. Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256.

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Forrest, Siobhan. Does cinema advertising have a positive effect on children's advertising recall. LCP, 2000.

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Macklin, M., and Les Carlson. Advertising to Children: Concepts and Controversies. SAGE Publications, Inc., 1999. http://dx.doi.org/10.4135/9781452225500.

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Carole, Macklin M., and Carlson Les, eds. Advertising to children: Concepts and controversies. Sage Publications, 1999.

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Alberta. Alberta Consumer and Corporate Affairs. Mom buy me that!: Children's advertising and you, an indespensible parents' guide. Alberta Consumer and Corporate Affairs, 1986.

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Broadcasters, Canadian Association of. The broadcast code for advertising to children. Canadian Association of Broadcasters, 1993.

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Organisation for Economic Co-operation and Development. Directorate for Science, Technology, and Industry. and Organisation for Economic Co-operation and Development. Committee on Consumer Policy., eds. Online advertising and marketing directed toward children. OECD, 1999.

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Shailaja, Bajpai, ed. The impact of television advertising on children. Sage Publications, 1996.

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Bansal, S. K. Teleadvertising and children. Oxford Book Co., 2008.

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Endelman, Judith E. Old-fashioned children in trade cards. Dover Pubs., 1989.

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Book chapters on the topic "Childrens advertising"

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Ahn, Regina Jihea. "Advertising/Commercialization." In Children, Media, and Technology. Routledge, 2025. https://doi.org/10.4324/9781003453123-14.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Advertising targeting children." In Food Advertising and Childhood Obesity. Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-2.

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Gunter, Barrie, Caroline Oates, Fran Blumberg, and Mark Blades. "Introduction." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_1.

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Owen, Laura, Charlie Lewis, and Susan Auty. "Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_10.

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Li, Shiying, Megan Pickering, Moondore Ali, Mark Blades, and Caroline Oates. "Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_11.

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Staiano, Amanda E., and Sandra L. Calvert. "The Influence of Advergames on Children’s Consumer Choices and Behavior." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_12.

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Oates, Caroline, Fran Blumberg, Barrie Gunter, and Mark Blades. "Conclusions." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_13.

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Ali, Moondore, and Mark Blades. "Do Very Young Children Understand Persuasive Intent in Advertisements?" In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_2.

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Chu, Maria T., Mark Blades, and Jane Herbert. "The Development of Children’s Scepticism About Advertising." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_3.

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Boyland, Emma J., Joanne A. Harrold, Tim C. Kirkham, and Jason C. G. Halford. "Commercial Food Promotion to Children." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_4.

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Conference papers on the topic "Childrens advertising"

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Moti, Zahra, Asuman Senol, Hamid Bostani, et al. "Targeted and Troublesome: Tracking and Advertising on Children’s Websites." In 2024 IEEE Symposium on Security and Privacy (SP). IEEE, 2024. http://dx.doi.org/10.1109/sp54263.2024.00118.

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Carvalho, Raíssa Gonçalves Lopes, and Humberto Torres Marques-Neto. "Crianças e Propagandas no TikTok: identificando publicidade infantil na rede social TikTok." In Proceedings of the Brazilian Symposium on Multimedia and the Web. Sociedade Brasileira de Computação - SBC, 2024. http://dx.doi.org/10.5753/webmedia.2024.242912.

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This study addresses the identification of advertising on TikTok and its impact on children’s behavior, highlighting the growing presence of this platform in children’s routines. Considering the subtle and often disguised nature of advertising aimed at children, the work focuses on identifying and analyzing all advertising done by influencers for children on this social network. Using a machine learning-based methodology, we built a database of influencer posts by automatically classifying advertising and non-advertising content aimed at children. We applied algorithms such as Naive Bayes and
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Burlutskaya, Elena V. "Advertising of children’s goods in the Russian regional and central press in the early 20th century." In Торговля, купечество и таможенное дело в России в XVI–XX веках. ИПЦ НГУ, 2023. http://dx.doi.org/10.31518/tktdr-35-2023-16.

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The article is devoted to the presentation of children’s goods in the advertisements in the central and regional press in the early 20th century. The illustrated magazine “Niva”, the children’s magazine “Putevodny Ogonek” and the newspaper “Orenburg Leaf” were used as sources of information. These print media were widely represented in Orenburg during the period under study. The author has analyzed the assortment of the children’s products and the ways of their promotion on the market. It was found out that the most frequent advertisements were those about baby food, baby cosmetics or dietary
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Matos, Ilana Mikelle Farias, Christiane de Paulo Martins, Gileno Edu Lameira de Melo, et al. "Behavioral habits of schoolchildren and their relationship with obesity: An integrative review of the literature." In V Seven International Multidisciplinary Congress. Seven Congress, 2024. http://dx.doi.org/10.56238/sevenvmulti2024-147.

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Childhood obesity is characterized by the excessive accumulation of fat that is harmful to quality of life, with a weight/height index greater than the median of the World Health Organization (WHO) Child Growth Standards. Its multifactorial complexity involves socioeconomic, cultural, environmental, genetic and biopsychosocial issues. The increase in consumption of ultra-processed foods, combined with a sedentary lifestyle resulting from the increasing use of screens by children and adolescents, contributes significantly to this scenario. The massive advertising of low-nutrient and high-calori
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Zitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore rai
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Rahayu, Sri, Naldo, and Hardika Widi Satria. "How do Indonesian Children View Humorous Advertising on YouTube?" In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.173.

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Krypton, Arius. "The Consumer Behavior of Children Toward Digital Audiovisual Advertising." In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.176.

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DiPaola, Daniella, Anastasia K. Ostrowski, Rylie Spiegel, Kate Darling, and Cynthia Breazeal. "Children's Perspectives of Advertising with Social Robots: A Policy Investigation." In 2022 17th ACM/IEEE International Conference on Human-Robot Interaction (HRI). IEEE, 2022. http://dx.doi.org/10.1109/hri53351.2022.9889572.

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Galimova, D. N. "CHILDREN'S SOCIAL ADVERTISING IN THE «VESELYYE KARTINKI» MAGAZINE (SOVIET PERIOD)." In Problems of linguistics and media communications. Amur State University, 2021. http://dx.doi.org/10.22250/wfda.2020.16.28.

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Ribeiro, Cristiana, Cristina Mesquita, Maria José Rodrigues, and Rui Lopes. "ADVERTISING AS A DETERMINANT OF FAMILIES AND CHILDREN'S FOOD CHOICES." In 11th annual International Conference of Education, Research and Innovation. IATED, 2018. http://dx.doi.org/10.21125/iceri.2018.2012.

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Reports on the topic "Childrens advertising"

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Stroud, Rebekah, Kate Smith, Martin O'Connell, and Rachel Griffith. Children’s exposure to TV advertising of food and drink. Institute for Fiscal Studies, 2018. http://dx.doi.org/10.1920/bn.ifs.2019.bn0238.

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Jiménez-Marín, G., I. García Medina, and E. Bellido-Pérez. Advertising at the point of sale: influence on children´s body image. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1202en.

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Stroud, Rebekah. How much advertising for food and drink high in fat, salt or sugar do children see? The IFS, 2018. http://dx.doi.org/10.1920/ex.ifs.2024.0053.

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Andreyeva, Tatiana, Inas Rashad Kelly, and Jennifer Harris. Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w16858.

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