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Relevant bibliographies by topics / Color advertisement

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Academic literature on the topic 'Color advertisement'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Color advertisement"

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Putu Eka Yoga Aditya Pratama and Putu Gede Budiartha. "Interpretation of Verbal and Visual Signs in the Converse Shoes Printed Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 5, no. 1 (2025): 70–84. https://doi.org/10.36733/elysian.v5i1.10150.

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Abstract This study, entitled "Analysis of Verbal and Visual Signs in Converse Shoe Advertisements," aims to identify and analyze the verbal and visual signs in Converse advertisements. The data was sourced from three printed Converse shoes advertisement found on Pinterest. The analysis is based on Saussure's (1983) and Barthes's (1976) semiotic theories, alongside Cerrato's (2012) theory on color analysis. The study employs a qualitative method, focusing on both image and text analysis. The analysis reveals three main findings: first, each advertisement contains verbal signs that can be analy

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Riska, Alvira, Ruly Adha, and Dedy Suheri. "A SEMIOTIC ANALYSIS IN WARDAH COSMETIC ADVERTISEMENT STRATEGY." Lingua 20, no. 2 (2024): 209–25. https://doi.org/10.34005/lingua.v20i2.4129.

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Wardah Cosmetics, a leading halal cosmetics brand in Indonesia, has captivated audiences through its advertisements that extend beyond product promotion to convey a complex network of meanings and symbols. This study delves into the semiotic usage of color within Wardah's advertisements, exploring how color choices contribute to brand identity, resonate with Muslim consumers, and reflect Islamic values. Employing a descriptive qualitative approach, this study analyzes a selected Wardah advertisement using Barthes' semiotic theory. The advertisement is examined to identify prominent visual symb

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Ariyanto, Panji, Meida N. Afina, Abdul Ghoni, and Amanda Khusna. "CITRA PEREMPUAN DALAM IKLAN POLITIK PUAN "KEPAK SAYAP KEBHINEKAAN"." Academica : Journal of Multidisciplinary Studies 5, no. 2 (2021): 197–214. http://dx.doi.org/10.22515/academica.v5i2.4162.

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In terms of quantity, women are rarely represented in political advertisements. In line with that, studies on how female figures are imaged in political advertisements are minimal. This study aims to provide an understanding of how women (Puan Maharani) are imaged in the political advertisement "Kepak Sayap Kebhinekaan" through the point of view of Roland Barthes' semiotic study. This study uses a qualitative approach by utilizing semiotic analysis. In the political advertisement "Kepak Sayap Kebhinekaan", women, in this case, Puan Maharani, are portrayed as having power as political leaders.

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Gusti Komang Oka Wardayuna, I., I. Nengah Sudipa, and Putu Ayu Asty Senja Pratiwi. "The Meanings of Signs in Victoria’s Secret Advertisement." ULIL ALBAB : Jurnal Ilmiah Multidisiplin 2, no. 6 (2023): 2488–500. https://doi.org/10.56799/jim.v2i6.1648.

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This study is entitled The Meaning of Signs in Victoria’s Secret Advertisement. This study focuses on the analysis of verbal and visual signs in the poster available on the Victoria’s Secret website. It aims to identify the kind of signs implied in Victoria’s Secret advertisements and to analyze the meaning of the signs implied in Victoria’s Secret advertisements. This study used advertisements as primary data. This study applied the documentation method and note-taking technique in collecting data. This study used qualitative methods and the data was analyzed descriptively. The result of this

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Fakhradyan, Dovan. "The Study of Consumer Preferences and Advertising Effectiveness Analysis Towards Studio Hikari Instagram Story Video Ads." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (2021): 10–18. http://dx.doi.org/10.36624/jisora.v4i1.83.

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Currently, one of the fastest-growing platforms for advertisement is Instagram stories. With this relatively new format, Studio Hikari is having difficulties in developing an effective advertisement for its Instagram stories. This research aims to understand factors that influence viewer preferences toward Instagram stories advertisement, assess the Instagram story advertising effectiveness, and give recommendations to Studio Hikari regarding their upcoming advertisement in an Instagram story. This study was conducted with an online survey method, to test the advertising preferences and effect

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Fakhradyan, Dovan. "The Study of Consumer Preferences and Advertising Effectiveness Analysis Towards Studio Hikari Instagram Story Video Ads." Jurnal Ilmu Sosial Politik dan Humaniora 4, no. 1 (2021): 10–18. http://dx.doi.org/10.36624/jisora.v4i1.50.

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Currently, one of the fastest-growing platforms for advertisement is Instagram stories. With this relatively new format, Studio Hikari is having difficulties in developing an effective advertisement for its Instagram stories. This research aims to understand factors that influence viewer preferences toward Instagram stories advertisement, assess the Instagram story advertising effectiveness, and give recommendations to Studio Hikari regarding their upcoming advertisement in an Instagram story. This study was conducted with an online survey method, to test the advertising preferences and effect

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Septiani, Resty Maudina. "STANDARDIZING BEAUTY THROUGH ADVERTISING: A CRITICAL DISCOURSE ANALYSIS OF GARNIER LIGHT COMPLETE SERUM CREAM – CHELSEA ISLAN EDITION." Language Literacy: Journal of Linguistics, Literature, and Language Teaching 9, no. 1 (2025): 304–16. https://doi.org/10.30743/ll.v9i1.11104.

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Garnier is one of the most famous international beauty products among women in Indonesia. Founded in France, Garnier is specialized in beauty products such as hair care, skincare, and hair color products. Among all the skincare products, Garnier Light Complete Serum Cream is one of the top sales in Indonesia. This paper is intended to analyze beauty product advertisements from Critical Discourse Analysis (CDA) perspective. This study applied qualitative research by using purposive sampling. Garnier’s advertisement does not only convince customers to buy their products but also plant their stan

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Pratami, Nadya, Devi Santika, and Verayanti Utami. "Semiotic Analysis in Downy Collection Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 2, no. 2 (2022): 23–34. http://dx.doi.org/10.36733/elysian.v2i2.3580.

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In an advertisement there must be some verbal and visual signs are used. The signs also have certain meaning to deliver the message of the product or service.The study was conducted by observation method in order to obtain detail information. The method that used in analyzing this study is descriptive qualitative method. The analysis used the theory proposed by Saussure (1983:65) to analyze and described verbal and visual signs and to analyze the meaning of verbal and visual signs of the advertisements used theory from Barthes (1967) about the denotative and connotative meaning supported by th

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Kamboda, Cici Frilly, Nonny Basalama, and Abid . "Examining the Utilization of Multimodal Resources in Avoskin Advertising Campaigns." International Journal of Research and Review 10, no. 7 (2023): 335–49. http://dx.doi.org/10.52403/ijrr.20230746.

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The use of language is not only for communication, but also delivering message, expressing emotion, informing each other, and even persuading others. People use different modes of signs for meaning-making, a term referring to multimodality. Multimodal discusses different ways of communication such as verbal, color, gesture, sound, and other resources. The used of multimodal aims to persuade people, and this kind of persuasive is used in Avoskin advertisement to change the viewer into their costumer. Accordingly, this study focused on the persuasive languages used systemic functional linguistic

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Dhar, Ratna Sarkar. "Products and Services of the Products to the Potential Consumers of the Hindu." International Journal of Research in Engineering, Science and Management 3, no. 9 (2020): 38–43. http://dx.doi.org/10.47607/ijresm.2020.282.

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A notable feature of the print media, in recent years, has been the greater availability of color printing in periodicals as well as few newspaper. Among the periodicals referred to above 68 out of the 105 accepted advertisement in color. Rates for advertisement in color were double that of black and white as rates, or even higher. Two other developments of interests in magazine advertisements were the use of bleed both in color and black and white and double page spreads. These indicate that a competitive era has already set-in advertising in print media. Increased rated to the face of static

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Dissertations / Theses on the topic "Color advertisement"

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Alt, Melanie. "Emotional Responses to Color Associated with an Advertisement." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1206377243.

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Tayebi, Shadi Sadat. "“The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13200.

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This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). Based on the causal research design, I analyze how a change in the design elements affects the opinion of consumers in Iran and Sweden abou

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Купрєєва, Я. С. "Кольорові рішення в рекламній комунікації". Thesis, Українська академія банківської справи Національного банку України, 2006. http://essuir.sumdu.edu.ua/handle/123456789/60486.

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Реклама – швидше за все, найдорожчий інструмент маркетингу. Вона збільшує ціну товару. Тому одні виробники мало користуються рекламними комунікаціями, а інші витрачають на рекламу більше мільярда доларів кожен рік. За 30-секундний рекламний ролик рекламодавець має заплатити більше 1 млн доларів, якщо він буде, скажімо, у перерві матчу на суперкубок з баскетболу, і не менше 400-600 тис., якщо такий показ буде перед грою чи після неї.

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Natividad, Beverly Romero. "Rendering whiteness visible in the Filipino culture through skin-whitening cosmetic advertisements." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2974.

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Weissglass, Keith. "Image manipulation in political advertisements how color and music influence viewer attitudes and emotions /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1120.

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Wang, Tao. "Print Quality regarding Advertisements in the Nordic Heatset Printing Industry." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-108261.

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Accompanied by the fast development of technology and channels in the advertisement industry, many traditional incumbents felt pressure and were seeking ways to change or better their own position within the industry. The Nordic Association of Heatset Printer (NAHP), where this thesis was carried out, is largely associated with these traditional channels for advertising, such like newspapers, brochures and magazines. They are taking their initiative to prepare and face the challenge coming from new entrants within the advertising industry. I have identified that to fulfill the responsibilities

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Carollo, Olivia L. "Effectiveness of Warning Labels on Fashion Advertisements in Combating Body Dissatisfaction Among Women of Color." Thesis, Roosevelt University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3687622.

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<p> Media outlets perpetuate an ultra-thin feminine ideal which has been linked to body dissatisfaction among women (Lew, Mann, Myers, Taylor, & Bower, 2007). The present study focused on the inclusion of warning labels, similar to those in cigarette ads, on advertisements. Previous research indicates that these labels might have a protective factor for women's body satisfaction, but results are inconsistent (Slater, Tiggemann, Firth, & Hawkins, 2012; Tiggemann, Slater, Bury, Hawkins, & Firth, 2013). The purpose of this study was to resolve inconsistencies from past research and ex

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Castañeda, Julian E. "What Would You Buy? The Effect of Color and Font Size on Purchase Intention in Digital Advertisements." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2217.

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Business professionals have always been intrigued on how to increase purchases through advertisements. Digital advertisements are a new medium in which businesses can utilize to connect with consumers. In this study, participants (n = 126) were presented advertisements on a Qualtrics survey that manipulated color (warm and cool) and font size (large and small) across three product types (electronics, food, and automobiles) to examine the effects of Purchase Intention. There were no significant main effects or interactions of color and font size on Purchase Intention throughout each product typ

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Nordberg, Rickard. "Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24822.

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Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om ku

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Bošková, Markéta. "Motivace a spokojenost zaměstnanců ve vybrané organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162727.

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The aim of the diploma thesis is to evaluate the motivation and satisfaction of employees in a selected company. The thesis is divided into two parts -- theoretical and practical. First, the thesis defines the theoretical concept of motivation and satisfaction and defines a projective method called Colour Association Technique (CAT) from the concept of Balance Management. The practical part of the thesis presents the company where the research was done. Further methodology of research is presented in this part. In the methodology of research a questionnaire survey was chosen. A questionnaire s

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Books on the topic "Color advertisement"

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Antique Automobile Advertisement Postcards: 24 Ready-to-Mail Full-Color Cards (Card Books). Dover Publications, 1987.

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Coloring Book: Pixar Toy Story 4 Bo Peep and Sheep Advertisement, Children Coloring Book, 100 Pages to Color. Independently Published, 2021.

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Advertisements: Signs of femininity and their corresponding color meanings. Prof. Marin Drinov Academic Publishing House, 2011.

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Advertisements: Signs of femininity and their corresponding color meanings. Prof. Marin Drinov Academic Publishing House, 2011.

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Fields, Sarah K. Owning a Face: Publicity and Advertising. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040283.003.0005.

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This chapter explores the Don Newcombe's lawsuit against Coors Brewing Company Newcombe played in the Negro baseball leagues until 1949, when the Brooklyn Dodgers signed him after Jackie Robinson broke the color barrier in 1947. He had a stellar career, winning the Most Valuable Player award, the Cy Young Award, and the Rookie of the Year award. However, his career in Major League Baseball was cut short in 1960, in part because of a continuing battle with alcohol. Eventually, Newcombe acknowledged his problem, and, as a recovering alcoholic, he served as a spokesman for the National Institute

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Fighting Boats for a Fighting Navy : The World War II PT Boats in Contemporary Advertisements: Supplemental Color Edition. Lulu Press, Inc., 2012.

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Tyler, Michael J., and Frank Knight. Field Guide to the Frogs of Australia. CSIRO Publishing, 2009. http://dx.doi.org/10.1071/9780643100954.

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Throughout much of the world, frog populations are declining and some species are disappearing totally. In Australia, several species have become extinct in the past 25 years.   This fully illustrated guide to all the known frogs of Australia provides concise accounts of 227 species within the five main frog families: Hylidae, Limnodynastidae, Microhylidae, Myobatrachidae and Ranidae. It also includes the introduced Cane Toad and provides notes on other ‘stowaway’ species that have arrived in Australia.  The text for each species includes details of size, status, distri

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Tyler, Michael J., and Frank Knight. Field Guide to the Frogs of Australia. CSIRO Publishing, 2011. http://dx.doi.org/10.1071/9780643103993.

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Throughout much of the world, frog populations are declining and some species are disappearing totally. In Australia, several species have become extinct in the past 25 years.  This revised and updated guide provides concise accounts of all the known frogs of Australia. There are 230 species within the five native frog families: Hylidae, Limnodynastidae, Microhylidae, Myobatrachidae and Ranidae. Also included are the introduced Cane Toad and nine ‘stowaway’ species that have arrived in Australia.  The text for each species includes details of size, status, distribution, habitat, be

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Tyler, Michael, and Frank Knight. Field Guide to the Frogs of Australia. CSIRO Publishing, 2020. http://dx.doi.org/10.1071/9781486312467.

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Throughout much of the world, frog populations are declining, with the survival of many species under threat. In Australia, several species have become extinct in the past 35 years.  This second edition of Field Guide to the Frogs of Australia provides fully updated accounts of all the known frogs of Australia. There are 248 species within the five native frog families: Hylidae, Limnodynastidae, Microhylidae, Myobatrachidae and Ranidae. Also included are the introduced Cane Toad and nine ‘stowaway’ species that have arrived in Australia.  Each species account includes details of si

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Book chapters on the topic "Color advertisement"

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Zhang, Chunhong, Yunying Luo, Lingyun Wu, and Shaofeng Deng. "Research on the Matching of Advertisement and Interface Background Color of Online Shopping App: Based on Eye Movement Experiment." In Lecture Notes in Electrical Engineering. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-5963-8_80.

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Sanchez-Hucles, Janis, Patrick S. Hudgins, and Kimberly Gamble. "Reflection and Distortion: Women of Color in Magazine Advertisements." In Featuring females: Feminist analyses of media. American Psychological Association, 2005. http://dx.doi.org/10.1037/11213-013.

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Holz, Peter. "11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement." In Speaking of Colors and Odors. John Benjamins Publishing Company, 2007. http://dx.doi.org/10.1075/celcr.8.11hol.

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Sałabun, Wojciech, Artur Karczmarczyk, and Piotr Mejsner. "Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage." In Neuroeconomic and Behavioral Aspects of Decision Making. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62938-4_24.

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Willmer, Pat. "Advertisements 1: Visual Signals and Floral Color." In Pollination and Floral Ecology. Princeton University Press, 2011. http://dx.doi.org/10.23943/princeton/9780691128610.003.0005.

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This chapter examines how color interacts with the other visual signals from floral size, shape, and outline in enhancing floral attraction to visitors. Visual attraction by flowers is linked to floral shape and size. For most pollinators, color and color patterns are attractive. Most of today’s key pollinating taxa have good color vision, and flowers should have been selected to interact with their visitors’ visual abilities. The chapter first considers floral pigments and floral color before discussing the problems of defining and measuring color in flowers. It then explains how animals perc

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Maihami, Vafa, and Farzin Yaghmaee. "Color Features and Color Spaces Applications to the Automatic Image Annotation." In Biometrics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0983-7.ch042.

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Nowadays images play a crucial role in different fields such as medicine, advertisement, education and entertainment. Describing images content and retrieving them are important fields in image processing. Automatic image annotation is a process which produces words from a digital image based on the content of this the image by using a computer. In this chapter, after an introduction to neighbor voting algorithm for image annotation, we discuss the applicability of color features and color spaces in automatic image annotation. We discuss the applicability of three color features (color histogr

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Maihami, Vafa, and Farzin Yaghmaee. "Color Features and Color Spaces Applications to the Automatic Image Annotation." In Emerging Technologies in Intelligent Applications for Image and Video Processing. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9685-3.ch015.

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Nowadays images play a crucial role in different fields such as medicine, advertisement, education and entertainment. Describing images content and retrieving them are important fields in image processing. Automatic image annotation is a process which produces words from a digital image based on the content of this the image by using a computer. In this chapter, after an introduction to neighbor voting algorithm for image annotation, we discuss the applicability of color features and color spaces in automatic image annotation. We discuss the applicability of three color features (color histogr

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"Segregated Employment Ads." In Schlager Anthology of Women’s History. Schlager Group Inc., 2023. https://doi.org/10.3735/9781961844025.book-part-123.

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Through the 1960s, it was common to see job advertisements with separate categories for “men wanted” and “women wanted.” Passage of the Civil Rights Act of 1964, however, introduced questions about whether this practice was still acceptable. Title VII of the law prohibited employment discrimination based on race, color, religion, sex, or national origin. The specific question of job advertisements was addressed in Section 704(b), which prohibited “printing or publication of notices or advertisements indicating prohibited preference, limitation, specification, or discrimination . . . except tha

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"George, 1704." In The Earliest African American Literatures, edited by Zachary McLeod Hutchins and Cassander L. Smith. University of North Carolina Press, 2021. http://dx.doi.org/10.5149/northcarolina/9781469665603.003.0018.

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Most runaway slave advertisements provided information that enslavers believed might be used to identify the runaway; readers could guess at further details of enslaved individuals’ lives and imaginatively reconstruct their experiences of slavery, but a sense of subjectivity—of the names they claimed for themselves as well as their thoughts and feelings—was often absent from newspaper copy authored by enslavers. However, occasionally a public official or postmaster would advertise the capture of an enslaved person who had escaped—or, perhaps, a freeman without papers attesting to the truthfuln

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Szczurowski Krzysztof and Smith Matt. "Emulating Perceptual Experience of Color Vision Deficiency with Virtual Reality." In Studies in Health Technology and Informatics. IOS Press, 2018. https://doi.org/10.3233/978-1-61499-923-2-378.

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One of the major goals of Universal Design is to create experiences that are inclusive to all users, including those affected by Color Vision Deficiency. Color Vision Deficiency might have a significant impact on a users' perception of the content or the environment. There is a range of tools already available, that can be used to either aid or automate the process of readability testing for digital interfaces and content in respect to Color Vision Deficiency. Two different approaches to addressing this issue can be found. A brief review of such methodologies is provided in this paper. The fir

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Conference papers on the topic "Color advertisement"

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Onimaru, Kanta, Yusuke Osawa, Keiichi Watanuki, and Kazunori Kaede. "Effects of Dual Tasking with Visual Display Terminal Work and Advertisement Presentation on Workers' Interest and Emotions." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004675.

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In recent years, the use of visual-display terminals (VDTs) such as PCs and cell phones, for work, is proliferating. To perform efficiently, workers must be able to concentrate on and become immersed in their work. Most VDT work is performed while connected to the Internet and unintended distractions such as Internet advertisements (that appear on the display during work) can interfere with concentration. Distracting advertisements are generally considered disturbing and socially problematic. Previous studies have reported that visually disturbing stimuli presented in the peripheral-visual fie

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Onishi, Ayumi, Taiichiro Ishida, and Yoshiko Katsuya. "Influence of outdoor advertisement colors on psychological evaluation of townscape in Kyoto." In 9th Congress of the International Color Association, edited by Robert Chung and Allan Rodrigues. SPIE, 2002. http://dx.doi.org/10.1117/12.464592.

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"Research on the Color Expression of Public Service Advertisement." In 2017 International Conference on Social Sciences, Arts and Humanities. Francis Academic Press, 2017. http://dx.doi.org/10.25236/ssah.2017.72.

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Zhou, Liping. "Research on Plane Advertisement Design based on Color Semantic and Perceptual Graphic Elements." In 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2015. http://dx.doi.org/10.2991/essaeme-15.2015.96.

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Topuria, Ekaterine. "SEMIOTICS OF THE POLITICAL ADVERTISEMENT DISCOURSE ANALYSIS IN TRANSLATION." In Proceeding of the Thirteenth International Conference at the Faculty of Foreign Languages. Alfa BK University Belgrade, 2024. https://doi.org/10.46793/lld24.309t.

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Discourse analysis and the theory of Translation provide a framework for critically analyzing advertisements beyond their surface meanings, revealing the complex ways in which they communicate ideas, values, and desires to audiences. By examining the language, ideology, narrative structures, audience reception, and discursive strategies of advertisements, discourse analysts can uncover deeper insights into their social, cultural, and political significance via the translated text. Dialogue in communication and media studies can be a valuable tool for examining texts of advertisements in Englis

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Hegde, Akshay, Deepa Anil Kumar, and Gowri Srinivasa. "Spatial localization and color histograms based insertion of virtual advertisements in videos." In 2012 International Conference on Data Science & Engineering (ICDSE). IEEE, 2012. http://dx.doi.org/10.1109/icdse.2012.6282323.

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Postránecká, Kateřina, and Filip Dvořáček. "Effective Creativity Against Banner Blindness." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-58.

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This research study titled "Effective Creativity against Banner Blindness" aims to investigate the factors that significantly influence the attention of Internet users toward banner ads. By observing Internet users during their natural online browsing behavior, we discovered that factors such as colors, text, and element layout have a negligible influence. However, a crucial finding of this study is that the user's current needs or interests play a significant role in capturing their attention. Consequently, recognizing that Internet users are primarily influenced by whether an advertisement a

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Lau, Steve, Christopher Kyba, and Richard J. Wainscoat. "THE IMPACT OF COLOURFUL AND DYNAMIC LED MEDIA FACADE AND BILLBOARDS ON ASTRONOMICAL OBSERVATIONS." In CIE 2021 Conference. International Commission on Illumination, CIE, 2021. http://dx.doi.org/10.25039/x48.2021.po60.

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More and more LED media façades and LED billboards are being installed on architecture and buildings in order to decorate city skylines or to deliver advertisements. The shopping malls in the busiest streets in city centers make extensive use of LEDs to attract tourists and to promote the nighttime economy and business. In order to achieve the desired graphic and the display needed, these LED media façades and LED billboards utilize RGB LEDs or RBG white LEDs and a control system which emits a wide spectrum of light, including blue, green and red light. Although each of these colors contribute

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Halland, Ingrid. "Hyper-White Entanglements: A Brief History of Titanium White." In 2021 ACSA Teachers Conference. ACSA Press, 2021. http://dx.doi.org/10.35483/acsa.teach.2021.38.

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The inorganic compound titanium dioxide has progressively brightened our world throughout the 20th century. Titanium dioxide (hereafter TiO2) was invented and patented as a white pigment for the colour industry by Norwegian chemists Peder Farup and Gustav Jebsen in the early 1910s, and the industrial production of TiO2 for the global market began in the mine Titania and the factory Titan Co (today Kronos Titan), both in Norway, in 1916. TiO2 as a colour pigment was named Titanium White and the advertisements described the paint as “the whitest white” or “absolute white” due to its pure white c

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Zhan, Xiaochun, and Fang Bin Guo. "Experiencing the History and Cultural Heritage: The Tourist Centred Map Design of Liverpool City." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001611.

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The tourist maps are geographic maps designed for tourists that indicate the narrow course of tour itineraries such as foot routes, automobile or railroad travel routes, or some combination of these. Specialised maps serve as advertisements for tourism and as a means to publicise vacation spots, sightseeing landmarks, and tourist attractions. A good specialised tour map may combine both the functions of guiding tourism and broadening tourists' horizons of regional culture and historical attractions. A usable product can assist people in decision-making process, thus, taking account of users’ r

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Reports on the topic "Color advertisement"

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Commonwealth Savings Bank of Australia (including various institutions) - Advertisements/Advertisement booklet covers - Proofs - Seven booklet covers pasted on black cardboard - Colour - Vernon Lorimer - c.1930s to 1950s. Reserve Bank of Australia, 2023. http://dx.doi.org/10.47688/rba_archives_pa-000108.

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