Relevant bibliographies by topics / Communication influence on customers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Communication influence on customers'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Communication influence on customers.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Communication influence on customers"

1

Kim, Kihyun Hannah, and V. Kumar. "The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets." Journal of Marketing Research 55, no. 1 (2018): 48–68. http://dx.doi.org/10.1509/jmr.16.0283.

Full text
Abstract:
Business-to-business firms spend significant resources in direct marketing to manage close relationships with their customers. Nevertheless, there is limited understanding of how the effectiveness of direct marketing communications varies by value propositions. Typically, direct marketing efforts are geared toward explicitly featuring economic or relational values. To implement an effective communication strategy catering to customers' preferences, firms should understand how customers consistently evaluate these organizational marketing communications, which ultimately affect their buying beh
APA, Harvard, Vancouver, ISO, and other styles
2

Kim, Hee-jeong, and Hyun-Jung Jo. "The Influence of Hairdressers’ Communication Skills on Customer Satisfaction and Relationship Continuity." Korean Society of Beauty and Art 24, no. 2 (2023): 147–59. http://dx.doi.org/10.18693/jksba.2023.24.2.147.

Full text
Abstract:
In the modern times when good appearance is a key factor to gain a competitive advantage, hairstyling is a service that people must have to improve their personal image. Customers keep a conversation with a hairdresser to let him/her know what they want. This study attempted to seek a plan to make beauty industry more competitive by examining the effects of hairdressers’ communication on customer satisfaction and relationship continuity. For this, the influence of hairdresser-customer communication on customer satisfaction and effects of customer satisfaction on relationship continuity were in
APA, Harvard, Vancouver, ISO, and other styles
3

Jahan, Noor Firdoos, and Hadi Salah Abdurrahman Atiat. "The Influence of Marketing Communication Tools on Customers’ Satisfaction Towards Mobile Phone Service Provider Companies in Jordan." Journal of Business and Management Studies 3, no. 1 (2021): 58–65. http://dx.doi.org/10.32996/jbms.2021.3.1.6.

Full text
Abstract:
The current study aims to identify the influence of marketing communications tools to achieve customer's satisfaction towards mobile phone service provider companies in Jordan by activating the marketing communications tools to achieve customer's satisfaction and identify the extent of its effectiveness on the mobile phone companies. In this study, the researcher used the descriptive and analytical approach method to describe the phenomenon in question, which evaluates the role of marketing communications tools to achieve customer's satisfaction concerning the mobile phone service providers' c
APA, Harvard, Vancouver, ISO, and other styles
4

Effiong, Andem Ita. "Perceived influence of relationship communication on insurance service quality and customer satisfaction." Independent Journal of Management & Production 10, no. 1 (2019): 234. http://dx.doi.org/10.14807/ijmp.v10i1.829.

Full text
Abstract:
Extant literature in marketing and communications has long recognized the importance of effective communication as the essential link for sustainable relationship between organizations and their customers. In spite of its importance, many studies have revealed that practices of communication in relationship marketing in some service firms are fraught with problems, which influence the perceptions of customers about the commitment of those organizations to service quality and customer value. This exploratory study was undertaken to analyze how insurance customers perceive their relationships wi
APA, Harvard, Vancouver, ISO, and other styles
5

Eum, Ji-Min, Eun-Ok Lee, Soo-Kyeong Chun, and Eun-Jun Park. "The Influence of Hairstylist’s Verbal Communication on Customer Satisfaction and Revisit Intention in Middle-aged and Older Customers." Korean Society of Beauty and Art 25, no. 1 (2024): 135–48. http://dx.doi.org/10.18693/jksba.2024.25.1.135.

Full text
Abstract:
This study attempted to investigate the influence of a hairstylist’s verbal communication on customer satisfaction and revisit intention against middle-aged and older customers. The goal is to grow business by understanding their characteristics and improving the quality of beauty services. For this, a questionnaire survey was performed against middle-aged and older beauty salon customers in Seoul from October 12 to November 5, 2022. A total of 380 copies were used for final analysis, and the results found the followings: First, a hairstylist’ verbal communication had a positive influence on c
APA, Harvard, Vancouver, ISO, and other styles
6

Veronika Imanuel Puraji and Anita Agustina Wulandari. "Relationship between BCA TBK KCP Tidar Surabaya Customer Service Communication Style and Customer Service Satisfaction." DIGICOM : Jurnal Komunikasi dan Media 3, no. 4 (2023): 261–65. http://dx.doi.org/10.37826/digicom.v3i4.606.

Full text
Abstract:
This research is a study that examines the influence of the communication style of BCA customer service Tidar sub-branch offices on the level of customer satisfaction. research uses quantitative methods, quantitative methods are defined as research methods used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative statistics, with the aim of testing the hypotheses that have been set. This study collected data by filling out the Google form technique. In providing satisfaction to BCA customers, customer service is the spearhead in se
APA, Harvard, Vancouver, ISO, and other styles
7

Sintia, Ina, Mismiwati Mismiwati, Syamsiar Zahrani, Helisia Krisdayanti, and Riduwansah Riduwansah. "KEPUASAN SEBAGAI VARIABEL MEDIASI KUALITAS PELAYANAN, KOMUNIKASI PEMASARAN DAN PENANGANAN KELUHAN TERHADAP LOYALITAS." I-ECONOMICS: A Research Journal on Islamic Economics 10, no. 1 (2024): 42–57. https://doi.org/10.19109/ieconomics.v10i1.22165.

Full text
Abstract:
This research aims to determine the influence of service quality, marketing communications and complaint handling on customer loyalty with customer satisfaction as a mediating variable at Bank Sumsel Babel Syariah Palembang. The population of this research is all customers of Bank Sumsel Babel Syariah Palembang. The sampling technique uses the formula Hair et al. The survey used a questionnaire conducted on 110 customers. Data analysis using Smart PLS 4.0. The research results show that service quality, marketing communication and complaint handling have a positive and significant effect on cu
APA, Harvard, Vancouver, ISO, and other styles
8

Iqbal, Muhammad Ainur, and Ety Dwi Susanti. "Pengaruh Communication Marketing dan Brand Image pada Viral Marketing Terhadap Minat Beli Pelanggan Brand Erigo Store di Era New Normal." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (2022): 1048. http://dx.doi.org/10.33087/jmas.v7i2.579.

Full text
Abstract:
This study aims to determine the extent of the influence of Communication Marketing and Brand Image on Viral Marketing on Buying Interest of Erigo Store Brand Customers in the New Normal Era among Students in the City of Surabaya. In this study using quantitative methods with a descriptive approach. The data used in this study is the target population used in this study, namely active students of the Faculty of Social Sciences, veterans of UPN East Java, with a sample of 343 respondents. The tests used are validity and reliability tests to measure data quality, classical assumption test and pa
APA, Harvard, Vancouver, ISO, and other styles
9

Ao, Thu Hoai, Nhan Phuc Tran, Hai Tri Truong, Le Hoan Nhu Y. Nguyen, Ngoc Tuong Vi Tran, and Truong Nguyen. "Influence of marketing communication on smartphone buying decision." Ministry of Science and Technology, Vietnam 65, no. 10 (2023): 44–48. http://dx.doi.org/10.31276/vjst.65(10).44-48.

Full text
Abstract:
Today, along with the increase in the number of smartphone users, marketing communications need to be personalised based on consumer interaction, with useful information while also providing a customer experience with high service quality to turn potential consumers into buyers. The mobile phone market in Vietnam is still growing market and is increasingly differentiated. The objective of the study is to explore the effects of marketing communication on the smartphone purchase decision of customers. The authors used qualitative and quantitative methods, applied to 255 consumer surveys using sm
APA, Harvard, Vancouver, ISO, and other styles
10

Flynn, Andrea Godfrey, Linda Court Salisbury, and Kathleen Seiders. "Tell Us Again, How Satisfied Are You? The Influence of Recurring Posttransaction Surveys on Purchase Behavior." Journal of Service Research 20, no. 3 (2017): 292–305. http://dx.doi.org/10.1177/1094670517690026.

Full text
Abstract:
Service firms frequently contact customers after a transaction to solicit feedback and assess satisfaction with the service experience. Customers who have an ongoing relationship with a firm may receive satisfaction surveys after many or even most of their service encounters, yielding effects that are likely to be cumulative over time. Yet how these cumulative effects influence customer purchase behavior is not clear. Because satisfaction surveys serve a dual purpose of providing valuable customer feedback and incorporating bidirectional communication into relational marketing strategies, unde
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Communication influence on customers"

1

Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.

Full text
Abstract:
Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and
APA, Harvard, Vancouver, ISO, and other styles
2

Mussa, Emmanuel M. Mwanakatwe Joachim N. "CUSTOMER RELATIONS INFLUENCE AND IT’S RELATIONSHIP WITH CORE COMPETENCE : A CASE OF MOBILE COMMUNICATION SERVICE PROVIDERS." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4103.

Full text
Abstract:
Purpose: The purpose of this thesis is to study and show how a customer relation through its strategic key elements is related to Core competence. Design and Methodology: This is a case study approach involving multiple cases for mobile telecommunication service providers from two countries namely, Tanzania and Zambia employing a qualitative research design. Literature review and theoretical framework resulted into a proposal of a theoretical model of relationship between Customer relations and Core competence. Open ended questions were designed so as to gain as much information as possible fr
APA, Harvard, Vancouver, ISO, and other styles
3

Bothorel, Grégoire. "The influence of brands’ omni-channel strategy on consumer’s behavior." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E031.

Full text
Abstract:
Cette thèse étudie la communication omni-canal et vise à comprendre les effets de l’activation d’un canal de communication supplémentaire auprès d’un client connecté. Trois essais complémentaires étudient respectivement (I) l’impact marginal d’un canal de communication supplémentaire, (II) l’orchestration des canaux de communication dans un parcours client connecté et (III) l’hétérogénéité des réponses d’un portefeuille de clients. Ces essais sont construits sur des designs expérimentaux à grande échelle qui combinent des canaux traditionnels, numériques et mobiles (email, SMS, courrier et ban
APA, Harvard, Vancouver, ISO, and other styles
4

Millage, Philip J. "An exploratory study of the influences on and content of communication between retirement housing providers and retirees who are their potential customers." Virtual Press, 1990. http://liblink.bsu.edu/uhtbin/catkey/720390.

Full text
Abstract:
This study was designed to investigate influences on and content of communication between retirement housing providers and retirees who are their potential customers. This included communications: 1) prior to deciding on a retirement apartment, 2) the actual deciding process, and 3) postpurchase influences. Data gathered during the pre-decision stage indicated that the expectations of many seniors are influenced by various groups and individuals. The expectations formed are the basis for future communications with retirement communities. Second, the actual deciding process involved determining
APA, Harvard, Vancouver, ISO, and other styles
5

Гузь, М. М. "Управління маркетинговими комунікаціями банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/51349.

Full text
Abstract:
Дисертацію присвячено дослідженню теоретичних, методичних та практичних питань щодо управління маркетинговими комунікаціями банківськими установами України для просування банківських послуг на ринку. В роботі набули подальшого розвитку поняття «маркетингові комунікації» та «маркетингові комунікації банківських операцій». Систематизовано інструменти маркетингових комунікацій, розширено їх перелік та обґрунтовано доцільність їх використання в банківській діяльності. Визначено концептуальні засади побудови системи управління МК банку на основі аналізу впливу факторів зовнішнього та внутрішнього
APA, Harvard, Vancouver, ISO, and other styles
6

Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.

Full text
Abstract:
[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the e
APA, Harvard, Vancouver, ISO, and other styles
7

Tombs, Alastair. "The social-servicescape : influence of other customers on customers present /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18760.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Obyn, Renaat, and Nele Callens. "Company Communication System for Customers and Dealers." Thesis, Jönköping University, School of Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-824.

Full text
Abstract:
<p>This thesis, that comes together with an extranet and internet site programmed in ASP.NET 2.0, has been written in the context of our final project on bachelor level in association with the School of Engineering – Jönköping University.</p><p>We had the choice to think of a project on our own or to work in association with a company. As the Belgian company Induma came with this idea, we decided to work this project out.</p><p>Our project has got the name ‘Company Communication System for Customers and Dealers’. Besides the front-end and back-end internet site, it will also include a system f
APA, Harvard, Vancouver, ISO, and other styles
9

Fiorentino, Daniela <1995&gt. "How do food-bloggers influence customers' food choices?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15943.

Full text
Abstract:
Partendo da uno studio del mercato alimentare (attraverso l’analisi del mondo del food, i suoi aspetti sociali e culturali ed i cambiamenti nelle tendenze di consumo), passando attraverso uno studio del mondo virtuale (dall’introduzione di internet fino alla creazione del web 2.0. e la rispettiva introduzione di vari social network), si giunge all’unificazione dei due mondi in quello che viene definito “food blog”. Di conseguenza, dopo un’accurata analisi dello stesso, si ci sposta sul punto focale della tesi: i food-bloggers, individui che si trovano dietro la tastiera dei food blog. Verranno
APA, Harvard, Vancouver, ISO, and other styles
10

Niska, Malin. "Engaging Customers with Recommendations - A Study about How Customers Can Be Engaged Using a Recommender System." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168464.

Full text
Abstract:
Recommendation systems can today help users to find what they are looking for in an online store or online service. The companies want to create engagement with the recommendations in the form of interactions. The aim of this thesis is to investigate how to create engagement from the users. For this, the concept of a system will be made. The concept will build on knowledge and data gathered from interviews of owners of an online store or online service and a survey, where the respondents are customers. The results show that different types of information and recommendations fit in different ty
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Communication influence on customers"

1

Melton, James Van Horn, 1952-, ed. Cultures of communication from Reformation to Enlightenment: Constructing publics in the early modern German lands. Ashgate, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

Full text
Abstract:
The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. Th
APA, Harvard, Vancouver, ISO, and other styles
3

R, Berger Charles, and Burgoon Michael, eds. Communication and social influence processes. Michigan State University Press, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

1950-, Kramer Roderick Moreland, and Neale Margaret Ann, eds. Power and influence in organizations. Sage Publications, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Poggi, Isabella, and Francesca D'Errico. Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Stephens, Alyson. Communication skills for business: Keys to success with customers & co-workers. 2nd ed. Institute of Financial Education, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Education, Institute of Financial, ed. Talking & listening: Keys to success with customers and co-workers. Institute of Financial Education, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Starkey, Judith A. Multicultural communication strategies: How to be more successful with customers, colleagues, community. JAMS Pub., 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hotel and Catering Industry Training Board., ed. At their service: Making life happier for customers and staff. Hotel and Catering Industry Training Board, 1985.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Jr, Denton Robert E., and Woodward Gary C, eds. Persuasion & influence in American life. 2nd ed. Waveland Press, 1992.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Communication influence on customers"

1

Dube, Zamabomvu Tracey, and Nkosinathi Leonard Selekane. "Brand Communication and Its Influence on Brand Loyalty in the Banking Industry: The Case of First National Bank Customers." In Organisational Communication in Africa. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-70656-1_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Yadav, Saundarya, and Bhawna Mallick. "Understanding the influence of customer reviews: A comprehensive review." In Intelligent Computing and Communication Techniques. CRC Press, 2025. https://doi.org/10.1201/9781003635680-31.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Flavián, Carlos, Sergio Ibáñez-Sánchez, and Carlos Orús. "Enhancing the Museum Experience on the Metaverse: The Blend of Technological Embodiment and Social Presence." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_15.

Full text
Abstract:
AbstractThe metaverse is currently highlighted as one of the technologies with the greatest potential, particularly in the tourism industry. Despite this fact, most of the research on this topic has been of a conceptual nature. This research aims to contribute to this nascent research field by analyzing how the use of the metaverse for viewing a museum can influence the different dimensions of the customer experience. For this purpose, the degree of technological embodiment of the device, as well as the presence (or not) of other users in the digital environment, will be taken into account. Tw
APA, Harvard, Vancouver, ISO, and other styles
4

Masuda, Hisashi, and Kengo Matsumura. "An Empirical Study on the Impact of Prior Information Provision Methods on Participants’ Perceptions in Tasting Marketing." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_42.

Full text
Abstract:
AbstractTasting events are a typical example of a tourism experience that utilizes alcohol. However, it has not been sufficiently demonstrated how the prior information given to customers at tasting events affects their perception of the tasting and its marketing effects. In this study, we conducted a tasting experiment of a new Japanese sake product in California, the USA to clarify how information given to participants in advance can affect their perception of the tasting, satisfaction, and word-of-mouth intention related to the new sake product, and compared the effects of the following typ
APA, Harvard, Vancouver, ISO, and other styles
5

Siby, Amala, and Jossy P. George. "Influence of Customer Relationship Management for the Success of E-Business." In Information and Communication Technology for Competitive Strategies (ICTCS 2020). Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-0739-4_45.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Prodinger, Barbara, and Barbara Neuhofer. "Multisensory VR Experiences in Destination Management." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_15.

Full text
Abstract:
AbstractThe rapid development of information and communication technologies (ICTs) and the high level of consumer acceptance have made it increasingly complex to retain loyal customers. Virtual Reality (VR) has become a solution that allows tourism providers to design technology-enhanced experiences along the entire customer journey. While most VR offers focus on pre-travel experiences, the potential of VR in the post-travel phase is still little explored. Considering that multisensory tourism experiences contribute to memory formation, the multisensory extension of VR (4D VR) in post-travel e
APA, Harvard, Vancouver, ISO, and other styles
7

Gahbauer, Michaela. "Customer Reviews: The Importance of Personal Factors That Influence the Consumer Reaction Within Webshops." In Conference Proceedings Trends in Business Communication 2016. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17254-1_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Shang, Kaiti, Dimitrios Buhalis, Daisy X. F. Fan, and Marcjanna Augustyn. "Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_19.

Full text
Abstract:
AbstractLive streaming has emerged as a new medium for the creation and dissemination of travel experiences, product marketing and destination promotion. Empirical studies on live streamers’ motivations and travel behavior in tourism live streaming are currently under-explored. This study adopted a live streamer perspective and followed a qualitative approach to 1) explore the motivations and travel behaviour of live streamers in tourism, and 2) investigate the process of customer-to-customer real-time value co-creation of the live streamer with other stakeholders by drawing on the Porter-Lawl
APA, Harvard, Vancouver, ISO, and other styles
9

Ukpabi, Dandison, Heikki Karjaluoto, Sunday Olaleye, and Emmanuel Mogaji. "Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention." In Information and Communication Technologies in Tourism 2019. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-05940-8_35.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Jiang, Yihan. "Research on the Influence of Customer Perceived Value on FMCG E-WOM Communication." In Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-054-1_64.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Communication influence on customers"

1

Ahmad, Vasim, Amar Johri, Mohammad Asif, Arpit Walia, Mohammad Wasiq, and Anu Sayal. "The Influence of IoT on Retail Banking: Enhancing Security and Customer Experience." In 2024 International Conference on Communication, Computing and Energy Efficient Technologies (I3CEET). IEEE, 2024. https://doi.org/10.1109/i3ceet61722.2024.10993539.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Verma, Ruchita, Bimal Kumar Ekka, Rahul Kanekar, and Ketan Chande. "Effects of the IoT on the Hotel Industry's Customers' Experience." In 2024 1st International Conference on Sustainable Computing and Integrated Communication in Changing Landscape of AI (ICSCAI). IEEE, 2024. https://doi.org/10.1109/icscai61790.2024.10867074.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

Full text
Abstract:
Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
APA, Harvard, Vancouver, ISO, and other styles
4

Canós Darós, Lourdes, Mais Hamdan, and Ester Guijarro. "Factors that influence the people to provide an online review." In INNODOCT 2022. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.

Full text
Abstract:
Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, soc
APA, Harvard, Vancouver, ISO, and other styles
5

Francis, Beatrice Tianoi, and Severine Sirito Kessy. "Mobile Value – Added Services’ Attributes and Customer Satisfaction: Evidence from Customers of Mobile Subscribers in Tanzania." In 16th International Operations Research Society of Eastern Africa Annual Conference. ORSEA Journal, 2025. https://doi.org/10.56279/orseaj.c2024.9.

Full text
Abstract:
This paper assessed the influence of price, perceived quality and perceived value of mobile value–added services (MVAS) on customer satisfaction in Tanzania. Using questionnaires, the data was collected from 390 sampled mobile subscribers from 10 randomly selected wards in Dar es Salaam. Data was analyzed descriptively and inferentially to determine the effect of price, perceived quality and perceived value of MVAS on customer satisfaction. Findings indicate that, majority of respondents were of the view that customer satisfaction is highly influenced by the price of MVAS. Further, most of res
APA, Harvard, Vancouver, ISO, and other styles
6

PRICOPOAIA, Oana, and Irina SUSANU. "THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/05.10.

Full text
Abstract:
Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be mo
APA, Harvard, Vancouver, ISO, and other styles
7

Wójcik, Jacek, and Tymoteusz Doligalski. "Facing Complexity in Online Marketing on Consumer Market." In Applied Human Factors and Ergonomics Conference. AHFE International, 2020. http://dx.doi.org/10.54941/ahfe100400.

Full text
Abstract:
The text focuses on the most important aspects of marketing complexity in the online consumer market, the knowledge of which is essential for the proper functioning of companies, consumer communities and markets. Marketing complexity is influenced by two opposite phenomena: The use of Internet-based communication translates into an increase of consumers' bargaining power in the relationships with companies, but at the same time there exist factors decreasing its influence, such as the possibility to monitor customers' behaviours through social media and far-reaching individualisation of commun
APA, Harvard, Vancouver, ISO, and other styles
8

Gumilar, Langlang, Arya Kusumawardana, and Muhammad Afnan Habibi. "Influence of Detuned Reactor Placement to Power Quality Enhancement in Industrial Customers Distribution Network." In 2020 10th Electrical Power, Electronics, Communications, Controls and Informatics Seminar (EECCIS). IEEE, 2020. http://dx.doi.org/10.1109/eeccis49483.2020.9263440.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Diaconu, Luminita. "The multicultural communication and its influence on the international tourism industry." In Masa rotunda "Multilingvism și Interculturalitate in Contextul Globalizarii”, editia III. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975147835.02.

Full text
Abstract:
After World War II, a new international system was established and it stimulated reduced Introduction: After World War II, a new international system was established and it stimulated reduced trade barriers and formed new international economy. Entrepreneurs asked for deeper analysis of culture as found multicultural communication an important part of business. This way, International tourism deserves deepened analysis as entire structure of it is multicultural communication and recent tourism trends warns against need to be prepared to revise existing organizational standards of international
APA, Harvard, Vancouver, ISO, and other styles
10

Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

Full text
Abstract:
The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Communication influence on customers"

1

Marshak, Ronni. The Four Cs of Business Process Management: Communication, Coordination, and Collaboration, and Customers! Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/psgp7-4-02cc.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

McPhedran, R., K. Patel, B. Toombs, et al. Food allergen communication in businesses feasibility trial. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.tpf160.

Full text
Abstract:
Background: Clear allergen communication in food business operators (FBOs) has been shown to have a positive impact on customers’ perceptions of businesses (Barnett et al., 2013). However, the precise size and nature of this effect is not known: there is a paucity of quantitative evidence in this area, particularly in the form of randomised controlled trials (RCTs). The Food Standards Agency (FSA), in collaboration with Kantar’s Behavioural Practice, conducted a feasibility trial to investigate whether a randomised cluster trial – involving the proactive communication of allergen information a
APA, Harvard, Vancouver, ISO, and other styles
3

Tanaka, Yuki. The influence of the transition plan in developing communication programs. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.6133.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Rando Cueto, D., JF Paniagua Rojano, and C. de las Heras Pedrosa. Influence factors on the success of hospital communication via social networks. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1140en.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Taylor, Karen, and Daniel Blitzer. The Influence of Communication on the Complexity of Connected Lighting Systems. Office of Scientific and Technical Information (OSTI), 2021. http://dx.doi.org/10.2172/1814141.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Gandelman, Néstor, Flavia Roldán, and Sofía Viera. An Examination of Numerical Portability in Mobile Communication in Uruguay. Inter-American Development Bank, 2025. https://doi.org/10.18235/0013380.

Full text
Abstract:
This paper examines the effects of the introduction of mobile number portability (MNP) using data from Uruguay. MNP allows customers to switch mobile providers while retaining their phone number, thereby reducing switching costs and potentially enhancing competition. Our analysis reveals that firms responded by increasing the share of postpaid contracts, partially countering the exogenous reduction in switching costs with new endogenous barriers. We find that while market concentration increased in terms of subscriber share, it decreased for data traffic, reflecting differing customer behavior
APA, Harvard, Vancouver, ISO, and other styles
7

Lazzari, Sarah. The Influence of Parental Gender on the Type of Communication between Incarcerated Parents and Their Children. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.805.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ступнік, М. І., В. С. Моркун, and З. П. Бакум. Information and Communication Technologies in the Process of Mining Engineer Training. Криворізький державний педагогічний університет, 2013. http://dx.doi.org/10.31812/0564/405.

Full text
Abstract:
Based on scientific analysis the authors of the article argued the necessity of solving priority tasks – the development of new educational technologies aimed at supporting the training of engineers in terms of the mining engineering as high-tech industry. The features of mining computer technologies are determined. There was worked out the project of the adaptive system of a mining engineer individual training "Electronic manual" aimed at the development of future professionals. The essence of individual preparation of future mining engineer ICT is defined. It is proved that the efficiency of
APA, Harvard, Vancouver, ISO, and other styles
9

Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, 2012. http://dx.doi.org/10.34074/ocds.12013.

Full text
Abstract:
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence
APA, Harvard, Vancouver, ISO, and other styles
10

Noronha, S. Climate Change and Generation Zero – Analysing the 50/50 Campaign: A Communication for Social Change Approach. Unitec ePress, 2012. http://dx.doi.org/10.34074/ocds.12013.

Full text
Abstract:
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is a reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility. In less than 200 years, human activity has increased the atmospheric concentration of greenhouse gases by some 50 percent relative to pre-industrial levels, leading to an increase in global temperatures. 1 Yet contrarian perspectives abound, given prominence
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Communication influence on customers' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography