Academic literature on the topic 'Consumer Decision-Making Process (CDMP)'

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Journal articles on the topic "Consumer Decision-Making Process (CDMP)"

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Kurniawan, Hartati, Yim Lee Au, Jing Zeng, Richard H. Y. So, and Mitchell M. Tseng. "The Consumer Decision-Making Process in Two Different Web Stores." Proceedings of the Human Factors and Ergonomics Society Annual Meeting 46, no. 14 (2002): 1261–65. http://dx.doi.org/10.1177/154193120204601405.

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This paper reports on Consumer Decision-Making Process (CDMP) strategies in Web-based shopping in two different Web stores, one selling gifts and other selling mobile phones. Results indicate that the occurrence of a ‘non-compensatory’ (i.e., eliminating product alternatives by their attributes) CDMP strategy when the participants were viewing a single Web page with more than four product alternatives was significantly higher than with three or less product alternatives. Indeed, when the number of products on a single page of the gift store reached 16 or more, the occurrence of the ‘non-compen
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Wahdini, Anitya, and Wahyu T. Setyobudi. "Geliat Orang Tua Siswa Sekolah Internasional: Analisis Consumer Decision Making Process Sekolah Internasional di Bekasi." Journal of Law, Administration, and Social Science 2, no. 2 (2022): 176–88. http://dx.doi.org/10.54957/jolas.v2i2.309.

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Penelitian ini dilakukan untuk menganalisis proses pengambilan keputusan orang tua siswa dalam memilih sekolah bagi anak-anaknya, khususnya sekolah internasional atau yang kini disebut sebagai sekolah SPK. Adapun sekolah yang menjadi objek penelitian adalah salah satu sekolah SPK yang terletak di kota Bekasi. Analisis dilakukan dengan menggunakan analisis consumer decision making process (CDMP) yang fokus pada proses pengambilan keputusan, meliputi: (1) pengenalan masalah (problem recognition); (2) pencarian informasi (information search); (3) evaluasi dan seleksi alternatif (alternative evalu
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Nash, Jill. "Exploring how social media platforms influence fashion consumer decisions in the UK retail sector." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.

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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influen
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Prajogi, Liena. "Pemilihan Tempat Coffee Shop yang Diminati Konsumen Berdasarkan Analisis CDMP Model." Indo-Fintech Intellectuals: Journal of Economics and Business 4, no. 5 (2025): 3526–38. https://doi.org/10.54373/ifijeb.v4i5.2725.

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Penelitian ini bertujuan untuk memperkuat strategi bisnis dengan mengidentifikasi peluang berdasarkan perilaku konsumen melalui Proses Pengambilan Keputusan Konsumen (Consumer Decision-Making Process/CDMP Model) yang terdiri dari beberapa tahap yaitu: Pengenalan Masalah, Pencarian Informasi, Evaluasi Alternatif, Pemilihan dan Pembelian, serta Pasca Pembelian. Menganalisis tahap-tahap ini membantu memetakan faktor internal dan eksternal yang mempengaruhi keputusan konsumen. Penelitian ini mengkaji CDMP Model dalam industri kedai kopi di Indonesia dengan menggunakan analisis kualitatif dan kuant
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Najma, Asshiddiqie, Wandebori Harimukti, and Freiburghaus Teresa. "The Effect of Perceived Value, Trust, and Commitment in the Consumer Decision-Making Process: A Study of Indonesian Small Enterprises in E-Commerce." Journal of Economics, Finance And Management Studies 08, no. 05 (2025): 3029–42. https://doi.org/10.5281/zenodo.15487645.

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The rapid growth of e-commerce in Indonesia has created new opportunities and challenges for Small and Medium Enterprises (SMEs), transforming how consumers interact with businesses. Despite the significant rise, there is limited research focused on the influence of perceived value, trust, and commitment on consumer decision-making in SME e-commerce, especially in the Indonesian context. Using a quantitative approach, data were collected from 300 e-commerce consumers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that Commitment plays a cruc
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Putri, Nanda Alifia. "Exploring the Preferences of Prospective Students in Choosing Private Higher Education Institutions." Journal of Emerging Business Management and Entrepreneurship Studies 5, no. 1 (2025): 82–99. https://doi.org/10.34149/jebmes.v5i1.188.

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As competition among private higher education institutions (PHEIs) in Indonesia intensifies, understanding student preferences becomes essential for developing effective marketing strategies and admission policies. This study investigates the key factors influencing high school students' decisions when choosing higher education institutions in Indonesia, and how these preferences differ between public and private school students. Utilizing the Consumer Decision-Making Process (CDMP) framework, the research employs a qualitative approach. Data was gathered through focus group discussions with n
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Handoko, Agustinus, Anggun Pesona Intan, and Pepey Riawati Kurnia. "PT Jamkrindo Surety Bond Product Marketing Strategy 2024-2026." International Journal of Social Service and Research 3, no. 9 (2023): 2391–98. http://dx.doi.org/10.46799/ijssr.v3i9.546.

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The Indonesian government, under the leadership of President Joko Widodo for two terms, gave significant emphasis on infrastructure development, as reflected in the annual infrastructure capital expenditure. Infrastructure development aims to promote balanced development and open up new economic areas. In addition to infrastructure projects, the government also allocates a portion of the capital expenditure to strategic projects. The procurement process for goods and services, both for infrastructure development and capital expenditure, requires Surety Bonds issued by guarantee companies or Ba
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Warbung, Edberg Nozomi Yohanes, and Widyarso Roswinanto. "Faktor Terpenting Yang Mempengaruhi Orang Tua Dalam Memilih Sekolah Swasta Di Masa Pandemi Covid-19." Journal of Law, Administration, and Social Science 2, no. 2 (2022): 189–97. http://dx.doi.org/10.54957/jolas.v2i2.310.

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Selama masa pandemi Covid-19, sekolah swasta mengalami disrupsi khususnya dalam jumlah peserta didik. Akibatnya, persaingan antar sekolah swasta semakin nyata. Selama pandemi, jumlah sekolah swasta semakin bertambah, namun jumlah peserta didik tidak stabil bahkan berkurang. Maka dari itu, penting bagi sekolah untuk mengetahui hal-hal apa saja yang dapat menjadi bahan pertimbangan orang tua memasukan anaknya di sekolah tersebut. Tujuan dari penelitian ini adalah untuk menganalisa faktor terpenting yang mempengaruhi pengambilan keputusan orang tua dalam memilih sekolah swasta untuk anaknya di ma
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Vasoula, Georgallidou, and Dimitriou Loucia. "Career Decision-Making Profiles of Adolescents in Cyprus." European Journal of Teaching and Education 2, no. 1 (2020): 138–47. http://dx.doi.org/10.33422/ejte.v2i1.183.

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The purpose of the present study is to examine the career decision-making profile of the adolescent students of the public high schools of Cyprus by applying the Career Decision-Making Profiles (CDMP) questionnaire of Gati, Landman, Davidovitch, Peretz-Asulin, & Gadassi (2010). The development of the CDMP suggests that an individual’s career decision making process can be better described by a multidimensional profile instead of a single decision-making style or a dominant characteristic. Using the data of 421 students, who were about to make a career choice, the results of the survey reve
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Zidny, Irvan, Ira Puspitasari, and Imam Yuadi. "Optimizing Learning Pathway in Human Capital Development Programs with BERT Transformer." Jurnal Penelitian Pendidikan IPA 9, no. 8 (2023): 6093–100. http://dx.doi.org/10.29303/jppipa.v9i8.4531.

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This study presents a novel approach to assist learning analysts in identifying suitable learning pathways based on historical training data through the utilization of text mining techniques. The dataset utilized in this research comprises training data from the year 2021 and the Course Development Management Program (CDMP) catalogue. The BERT 'bert-base-nli-mean-tokens' model is employed for encoding purposes. By comparing the training data names from 2021 with the CDMP catalogue using cosine similarity and dot score, valuable insights are obtained. The findings indicate that cosine similarit
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Dissertations / Theses on the topic "Consumer Decision-Making Process (CDMP)"

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Connell, Kim Yvonne Hiller. "Ecological consumer decision making nature, process, and barriers in apparel acquisition /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph. D.)--Michigan State University. Dept. of Human Environment: Design Management, 2008.<br>Title from PDF t.p. (viewed on July 8, 2009) Includes bibliographical references (p. 340-352). Also issued in print.
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Nilsson, Jonas. "Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35607.

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During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. These days, sources report that over 70% of the Swedish population actively invests in mutual funds. This thesis is an investigation into consumer decision making regarding one specific type of mutual fund: Socially Responsible Investment (SRI). SRI profiled mutual funds are d
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Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.

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This research explores the online purchase decision-making behaviour of consumers by introducing a comprehensive approach that covers two different viewpoints: a) individual-level behaviour and b) market-level behaviour. Individual-level behaviour enhances our understanding of how purchase decision-making processes unfold and whether they differ for different individuals. Drawing from decision analysis and consumer behaviour literature, four segments of online consumers are introduced based on two individual factors: decision making style and knowledge of the product. Archetypal behaviour of e
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Adnane, Alaoui M'Hamdi. "Modelling and analysis of consumer's multi-decision process : a new integrated stochastic modelling framework." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/9415.

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Interest in understanding Human Beings’ behaviour can be traced back to the early days of mankind. However, interest in consumer behaviour is relatively recent. In fact, it is only since the end of World War II and following economic prosperity of some nations (e.g., U.S.A.) that the world witnessed the rise of a new discipline in the early 1950s; namely, Marketing Research. By the end of the 1950s, academic papers on modelling and analysis of consumer behaviour started to appear (Ehrenberg, 1959; Frank, 1962). The purpose of this research is to propose an integrated decision framework for mod
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Boonme, Kittipong. "The Impact of Culture on the Decision Making Process in Restaurants." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804878/.

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Understanding the process of consumers during key purchasing decision points is the margin between success and failure for any business. The cultural differences between the factors that affect consumers in their decision-making process is the motivation of this research. The purpose of this research is to extend the current body of knowledge about decision-making factors by developing and testing a new theoretical model to measure how culture may affect the attitudes and behaviors of consumers in restaurants. This study has its theoretical foundation in the theory of service quality, theory o
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Liang, Hong, Douc Lu, and Li Tu. "The Perceived Risk and The Consumer Decision-Making Process- A Study on Credit Card Holders." Thesis, Kristianstad University College, Department of Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4254.

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<p>The market changing of the credit card segment has driven many credit card providers</p><p>reconstructing their business models and set up strategies in order to attract and retain</p><p>customers. This leads to an idea of studying the underlying factors behind the consumers’</p><p>decision-making of using credit cards. After examining different Consumer Decision-Making</p><p>theories and their influential factors, we find that the perceived risk is not included as an</p><p>influential factor in the Consumer Decision Process (CDP). The perceived risks such as</p><p>financial, psychological,
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Sweedler, Kathryn Lisa 1960. "THE PURCHASE OF HOME COMPUTERS: CHILDREN'S PARTICIPATION IN THE DECISION PROCESS AND FAMILIES' SUBSEQUENT PRODUCT SATISFACTION (CONSUMER)." Thesis, The University of Arizona, 1986. http://hdl.handle.net/10150/291280.

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Heymans, Oloff. "An investigation into the decision making process of entrepreneurs in identifying new opportunities and whether they analyse consumer behaviour." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97331.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: This research focused on how entrepreneurs (1) think; (2) see business opportunities; (3) convert an idea into a successful business; (4) observe and tap into consumer behaviour; and (5) how they use the information that they have gathered to their own best advantage. Various researchers and authors attempted (and will attempt) to define an entrepreneur, entrepreneurial traits, opportunity recognition and consumer behaviour. Literature focusses on each individual aspect of an entrepreneur, but no comprehensive literature is ava
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Reddy, Girshwyn. "Digital marketing impact on the consumer decision making process in Nike's customer retail operations in South Africa." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59756.

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Technological advancements, the rise of the internet and development of Web 2.0 has enabled the interconnectivity of consumers to increase. As a result consumer behavior has changed and organisations needed to understand the impact of digital marketing on the consumer decision making process. The research study analysed the impact of digital marketing on the consumer decision making process in Nike's customer retail operations in South Africa. The view of digital marketing impact on consumer decision making was that off the retail organisation. The research methodology used for the stud
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Karlsson, Marie, and Linda Kraufvelin. "Decision Making under Uncertainty and Complexity : A study of young investors’ decision to buy warrants." Thesis, Linköping University, Department of Management and Engineering, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-53045.

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<p><strong>Background:</strong> A warrant is a derivative that is normally issued over stocks. During the last financial crisis, the trading of warrants reached new records. The high leverage and the complexity of the product make the warrant a risky investment. Financial products such as warrants therefore imply a significant purchase decision for an individual and the consequences of making a poorly thought-out choice can be of considerable importance. Financial products require a high degree of involvement since the decision process is characterized by uncertainty of outcome and complexity
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Books on the topic "Consumer Decision-Making Process (CDMP)"

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Smith, Jacqueline. The importance of brand equity as a measure in the decision making process of the consumer, with reference to the cosmetic industry. LCPDT, 1998.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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Webster, Frederick A. Websters Marketing Bibliography: The Consumer Buyer Decision Making Process. Webster & Assoc, 1986.

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Moore, Gordon, John A. Quelch, and Emily Boudreau. The Decision-Making Process. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.003.0004.

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Even seemingly mundane decisions involve a fair amount of individual decision-making. Chapter 4 takes a closer look at the consumer decision-making process, considering (1) the process itself; (2) the individuals and groups that make up the decision-making unit; and (3) other common factors that affect decision-making. How people make healthcare decisions, and how quickly they make them, varies greatly depending on a large range of factors, with cultural, economic, psychological, and social influences affecting the outcome at each step. This chapter reviews each of these areas in greater depth
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Terrorism, tourism and consumer behaviour: The effects of terrorism on the decision making process of tourists. LAP, 2010.

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Heiler, Maximilian. Consumer Behaviour and the Decision-Making Process of the Lohas Target Group in the Automotive Industry. GRIN Verlag GmbH, 2015.

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The Consumer/Buyer Decision-Making Process: Part II (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-2). Data Pub Corp, 1986.

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The Consumer/Buyer Decision-Making Process: Part I (Webster's Comprehensive Marketing Bibliography, Series Number Three, Volume III-1). Data Pub Corp, 1986.

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Troubled Asset Relief Program: Treasury needs to strengthen its decision-making process on the Term Asset-Backed Securities Loan Facility : report to congressional committees. U.S. Govt. Accountability Office, 2010.

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Boland, Lawrence A. Equilibrium models vs. realistic understanding. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190274320.003.0009.

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In the real world, the process of reaching the assumed equilibrium involves decision makers’ knowledge and their awareness of any disequilibrium. Equilibrium attainment also requires their making the correct decisions required for a ‘stable’ equilibrium. Any model which fails to explicitly address the equilibrium process and its requirements is vulnerable to criticism of the model’s realism. This chapter explores, specifically, whether the knowledge required to reach equilibrium can ever be attained by participants, whether the process of obtaining that knowledge can be consistent with the req
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Book chapters on the topic "Consumer Decision-Making Process (CDMP)"

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Horner, Susan, and Swarbrooke John. "Models of the purchase decision-making process." In Consumer Behaviour in Tourism. Routledge, 2020. http://dx.doi.org/10.4324/9781003046721-8.

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Jastrzebska, Agnieszka, and Wladyslaw Homenda. "Modeling Consumer Decision Making Process with Triangular Norms." In Computer Information Systems and Industrial Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-33260-9_33.

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Gutti, Divya, Goda Vardhini Yadav, and Harshitha Kaja. "Influence of Artificial Intelligence in Consumer Decision-Making Process." In The Business of the Metaverse. Productivity Press, 2023. http://dx.doi.org/10.4324/b23404-9.

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Moskowitz, Howard R. "The Use and Caveats of Qualitative Research in the Decision-Making Process." In Viewpoints and Controversies in Sensory Science and Consumer Product Testing. Food & Nutrition Press, Inc., 2008. http://dx.doi.org/10.1002/9780470385128.ch15.

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Taneja, Reetika, and Hitakshi Dutta. "Influence of Augmented Reality on Consumer Decision-Making Process: A Review of Literature." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-544-7_5.

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Chaudhry, Sadia, and Mohammed Abdur Razzaque. "Religious Commitment and Muslim Consumers: A Model to Study the Consumer Decision Making Process." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_114.

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Richardson, Neil, and Ruth M. Gosnay. "Developing a Consumer Decision-Making Process (DMP) Model Fit for Overtly Sustainable Fashion Companies." In The Palgrave Handbook of Consumerism Issues in the Apparel Industry. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-59952-1_6.

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Sridhar, Naren, and Mark O’Brien. "Product Design and the Indian Consumer: Role of Visual Aesthetics in the Decision Making Process." In Lecture Notes in Mechanical Engineering. Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1050-4_21.

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Singh, Madan G., and Nathalie Cassaigne. "IT Support for the generic tactical decision making process of pricing in competitive consumer markets." In Re-engineering for Sustainable Industrial Production. Springer US, 1997. http://dx.doi.org/10.1007/978-0-387-35086-8_2.

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Haque, Ahasanul, and Khushbu Agarwal. "Effectiveness of Social Media Marketing as a Sustainable Futuristic Tool for Consumer Decision-Making Process." In Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0. Apple Academic Press, 2024. http://dx.doi.org/10.1201/9781003492160-18.

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Conference papers on the topic "Consumer Decision-Making Process (CDMP)"

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Ozola, Inta, Una Libkovska, and Sandra Indriksone. "THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.83.

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Search engine optimisation as a separate concept has not been researched extensively compared to other digital marketing tools in Latvia. The aim of this study is to analyse the decision-making process of custumers in the choice of services placed on the internet market for sustainable development. The study is planned to be carried out in five phases, analysing and structuring the offer of companies in different sectors and the choices made by consumers on websites. This article summarises data from the first phase of the study, which analysed companies in the tourism sector. The data reflect
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Ozola, Inta, Una Libkovska, and Liene Resele. "THE INFLUENCE OF MEDIA ECOSYSTEMS ON CONSUMER BEHAVIOR AND DECISION-MAKING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.80.

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The European Union's planning documents for 2040 clearly outline the importance of an environmental economy, which focuses on the economic impact of environmental policies and the sustainable management of natural resources, emphasising the need to integrate ecological principles into economic systems. The planning documents at all levels pay particular attention to the circulation of information, to keeping the public informed about the promotion of green thinking and sustainable development. The media ecosystem, which focuses on the media environment and its impact on people's behaviour, per
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Chea, John D., Matthew Conway, Gerardo J. Ruiz-Mercado, Pahola Thathiana Benavides, and Kirti M. Yenkie. "Designing Better Plastic Management Processes Through a Systems Approach." In Foundations of Computer-Aided Process Design. PSE Press, 2024. http://dx.doi.org/10.69997/sct.186991.

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Plastics are widely used for their affordability and versatility across many consumer and industrial applications. However, the end-of-life (EoL) management stage can often lead to releasing hazardous chemical additives and degradation products into the environment. The increasing demand for plastics is expected to increase the frequency of material releases throughout the plastic EoL management activities, creating a challenge for policymakers, including ensuring proper material segregation and disposal management and increasing recycling efficiency and material reuse. This research designed
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Hamdani, Nizar Alam, Rio Muladi, and Galih Abdul Fatah Maulani. "Digital Marketing Impact on Consumer Decision-Making Process." In 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220701.031.

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Schuller, David. "CONSUMER HOUSE OF QUALITY MATRIX FOR SHOPPING DECISION MAKING PROCESS." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.017.

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Batraga, Anda. "CONSUMER BEHAVIOUR IN BUYING DECISION-MAKING PROCESS IN NON-PRESCRIPTION DRUG MARKET." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.025.

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Haziri, Fortesa, Miloslava Chovancová, and Florin Aliu. "THE CONSUMER DECISION-MAKING PROCESS WHICH FORM DOMESTIC BRAND LOYALTY: A LITERATURE REVIEW." In DOKBAT 2018. Tomas Bata University in Zlín, Faculty of Management and Economics, 2018. http://dx.doi.org/10.7441/dokbat.2018.09.

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Zhang, Nan. "Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web." In 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016). Atlantis Press, 2017. http://dx.doi.org/10.2991/emle-16.2017.15.

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Seddighi, Roya, Farzaneh Sharifi, and Alireza Seddighi. "The Role of Consumer Decision Making Styles on The Purchasing Process in Digital Games." In 2018 2nd National and 1st International Digital Games Research Conference: Trends, Technologies, and Applications (DGRC). IEEE, 2018. http://dx.doi.org/10.1109/dgrc.2018.8712018.

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Kretikova, Eva, and Veronika Faskova. "Influence of Behavioural Economics and Psychology on Consumer Decision Making Process in Marketing Communication." In 3d International Conference on Applied Social Science Research (ICASSR 2015). Atlantis Press, 2016. http://dx.doi.org/10.2991/icassr-15.2016.71.

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Reports on the topic "Consumer Decision-Making Process (CDMP)"

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LaRaine Ingram, Keisha. Applied Sales Predictive Analytics for Business Development. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.2.

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Abstract:
In the dynamic business environment, leveraging predictive analytics for sales optimization and business development has become crucial for achieving sustained growth. As the e-commerce landscape continues to evolve, many e-businesses must harness the power of predictive analytics to anticipate sales trends and optimize business development strategies. This paper explores the application of sales predictive analytics, focusing on its role in forecasting sales, optimizing resource allocation, and enhancing customer relationship management. The application of predictive analytics in sales foreca
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