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Books on the topic 'Consumer perception research'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites.  The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x

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2

Leven, Wilfried. Blickverhalten von Konsumenten: Grundlagen, Messung und Anwendung in der Werbeforschung. Physica-Verlag, 1991.

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3

Pierce, Conor. An analysis of Irish and Danish perceptions and product preferences arising from 'Country of Origin' image. University College Dublin, 1994.

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4

Chr, Fischer Wolfgang, ed. Street markets: Small business & farmers' perceptions in Australia & New Zealand. Josef Eul Verlag, 2004.

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5

Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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6

Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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7

Academy of Producer Insurance Studies (Austin, Tex.), ed. Consumer perceptions regarding purchase sources, service capabilities, and entry of banks into the insurance marketplace: An independent research project of the Academy of Producer Insurance Studies. The Academy, 1985.

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8

Hill, Jennifer. How Consumer Culture Controls Our Kids. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400666575.

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This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of

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9

Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. St. Martin's Press, 2012.

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10

Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. Palgrave Macmillan, 2014.

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11

Khan, Sajid. Perceptions of Risk and Source Credibility: New Relationships and Insights for a Consumer Researcher. Palgrave Macmillan, 2007.

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12

Street Markets: Small Business & Farmers' Perceptions in Australia & New Zealand. Josef Eul Verlag, 2005.

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13

Koo, Minkyung, Jong An Choi, and Incheol Choi. Analytic versus Holistic Cognition. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780199348541.003.0004.

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This chapter summarizes research on analytic versus holistic thinking, including locus of attention, causal perception, perception of change, tolerance of contradiction, and categorization—constructs that are widely studied in social psychology and other related fields, such as consumer psychology. The chapter also reviews the literature on the Analysis-Holism Scale (AHS): how it was developed and how it differs from scales that measure other cultural differences (e.g., individualism versus collectivism; independent versus interdependent self; dialectical versus linear self). Empirical evidenc

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14

(Editor), E. Mackey, J. Davis (Editor), L. Boulos (Editor), J. Brown (Editor), and G. Crozes (Editor), eds. Consumer Perceptions of Tap Water, Bottled Water, and Filtration Devices: Awwarf Report 90944f (Awwa Research Foundation Reports). IWA Publishing (Intl Water Assoc), 2005.

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15

Flanagin, Andrew, and Miriam J. Metzger. Digital Media and Perceptions of Source Credibility in Political Communication. Edited by Kate Kenski and Kathleen Hall Jamieson. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780199793471.013.65.

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The rich research heritage on source credibility is fundamentally linked to processes of political communication and the provision of political information. Networked digital technologies, however, have recently complicated the assessment of source credibility by modifying people’s ability to determine source expertise and trustworthiness, which are the foundations upon which credibility evaluations have traditionally rested. This chapter explores source credibility in online contexts by examining the credibility of digital versus traditional channels, the nature of political information conve

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16

Die Motivation zur Selbstdarstellung und ihre Relevanz für das Konsumentenverhalten: Eine theoretische und empirische Analyse. P. Lang, 1990.

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17

Adubato, Beth E., Nicole M. Sachs, Donald F. Fizzinoglia, and John M. Swiderski. Crime in TV, the News, and Film. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9781666989656.

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Crime in TV, the News, and Film provides a fresh look at the interplay between criminal events and the media outlets that cover them. The authors’ diverse backgrounds— a criminologist researcher, a documentarian and media professor, a police officer, and a criminologist who is a former TV reporter— allow for frank discussion. Combining field experience with criminological research, the book gives insight to the everyday media operations that can produce most people’s views on crime and profoundly influence public opinion— public opinion that often frames public policy. Viewers of crime dramas

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18

Lennon, Sharron J., Kim K. P. Johnson, and Nancy A. Rudd. Social Psychology of Dress. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781501391316.

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Social Psychology of Dress, Second Edition presents and explains the major theories and concepts of human behavior relating to dress, drawing from the social science fields of psychology, sociology, and anthropology. The text positions dress as a process in which individual preferences, membership in social groups, and cultural awareness all impact choices about attire and appearance. Using empirical data and examples from current events and popular culture, the authors define dress, present its origins and functions, and discuss research methods for dress. They also explore the relationships

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19

Goloboy, Jennifer Lee, ed. Industrial Revolution. ABC-CLIO, Inc., 2008. http://dx.doi.org/10.5040/9798400669897.

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This volume in the Perspectives in American Social History series reveals the long reach of the Industrial Revolution into the work lives and self-perceptions of average Americans. Industrial Revolution: People and Perspectives offers a well-informed look at the impact of new labor practices in the 1800s. It analyzes this pivotal moment in the broader context of the nation's economic development, measuring its consequences for Americans as both workers and consumers in all regions of the country. Industrial Revolution examines what industrialization meant for American artisans, women workers,

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