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Journal articles on the topic 'Consumer perception research'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Yu, Qiyu. "Research on Factors Affecting Consumers' Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 61–66. http://dx.doi.org/10.54254/2754-1169/37/20231835.

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Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers willingness to pay for premiums, data on the influence of trust on consumers purchase intentions, and brand product quality by lookin

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Fajrul Hilmi, VIVI INDRIANI, Wahyudi Himawan Sutanto, and Kennie Cendekia Desnamrina. "Analysis of Perceptions and Likes for Chicken Nugget Products among Consumers in North Kayong, West Kalimantan." Jurnal Peternakan Integratif 12, no. 2 (2024): 105–11. http://dx.doi.org/10.32734/jpi.v12i2.18657.

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Currently, there is a tendency for consumers to prefer frozen food. This study aims to analyze the perceptions and preferences of chicken nugget products on consumers in North Kayong, West Borneo. The research uses a survey method by distributing questionnaires. The perceived variables tested were price perception, quality, organoleptic, and brand. Descriptive test using a Likert scale on each perception variable is used to determine the level of consumer perception. Spearman rank correlation test is used to determine the relationship of each perception variable. Data was obtained by distribut

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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.

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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This

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Maulana, Dandi, and Istyakara Muslichah. "Differences in Brand Image Perceptions of Beras Kami and Mentik Wangi Rice among Bulog Kancab Semarang Customers." Jurnal Economic Resource 6, no. 2 (2023): 288–94. http://dx.doi.org/10.57178/jer.v6i2.670.

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This research aims to determine consumer perceptions of the brand image of Beras Kita and Beras Mentik Wangi, especially customers of the Perum Bulog Semarang Branch Office. The research method used in this research is observation and questionnaires distributed to consumers. Observations were carried out during the internship activities, namely when participating in the bazaar and questionnaires were distributed to customers where the sample taken was 65 respondents. The six indicators used in this questionnaire are awareness, quality, CSR, social image, geographical origin, and uniqueness. Th

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Apriani, Almi Dewi, H. Ari Arisman, and Nita Fauziah Oktaviani. "Influence Of Perceptions Of Price And Service Quality On Consumer Satisfaction (Survei Of Encep Cibeureum Tasikmalaya Building Store Consumers)." Innovative Business Management Journal 1, no. 1 (2024): 27–38. https://doi.org/10.70963/ibm.v1i1.64.

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This research aims to determine the influence of price perceptions and service quality on consumer satisfaction (Survei on Consumers of the Encep Cibeureum Tasikmalaya Building Store). The method used in this research is causality through a survey approach, with the sample selected in this research being Consumers of the Encep Cibeureum Tasikmalaya Building Store, namely 100 respondents. The analytical tool used in this research is multiple regression using SPSS version 25. The results of the research show that Price Perception and Service Quality have a significant influence on Consumer Satis

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CN, Harshitha. "A Study on Consumer Perception towards Perfumes." Shanlax International Journal of Management 11, S1-Mar (2024): 99–105. http://dx.doi.org/10.34293/management.v11is1-mar.8093.

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Perfumes have become an integral part of daily grooming, offering individuals a sense of luxury and sophistication. Understanding consumer perception towards perfume is crucial for perfume manufacturers and marketers to develop effective strategies for product positioning and successful brand management. This research aims to explore the various factors that influence consumer perception of perfume, including fragrance composition, packaging, brand image, and social influence. The research will employ a mixed-methods approach, combining qualitative and quantitative techniques. Qualitative meth

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Ko, Sung-Hoon, Ji-Young Kim, and Yongjun Choi. "Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea." Behavioral Sciences 13, no. 8 (2023): 622. http://dx.doi.org/10.3390/bs13080622.

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This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey design was adopted to test this study’s hypotheses. We collected data from 310 consumers in South Korea and used path analysis and bootstrapping to test the hypotheses. Our results showed that consumers’ CSR perception is negatively related to their anti-consumer awareness. Notably, consumers’ perceptio

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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.

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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The

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Begum, Sakera, Mohammed Alamgir, Tanima Sharmin, and Mohammad Tayub Chowdhury. "Understanding Consumer Perception of halal foods: A Conceptual Framework Using the Stimulus-Organism-Response Model." Journal of Business Strategy Finance and Management 07, no. 01 (2025): 04–18. https://doi.org/10.12944/jbsfm.07.01.02.

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The global halal food market, valued at USD 1.91 trillion in 2023, reflects the growing intersection of religious adherence and consumer trust. In Muslim-majority countries like Bangladesh, consumers often assume that the food they consume is halal by default, given the strong religious identity of the population. However, issues such as food adulteration, fraudulent labeling, and inadequate certification systems raise concerns that consumers may unknowingly consume haram (forbidden) products, despite their confidence in the halal status of their food. This study investigates consumer percepti

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YADAV, SHUBHAM. "THE INFLUENCE OF PACKAGING ON CONSUMER PERCEPTION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32315.

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The abstracts focus on the influence of packaging on consumer perception. They highlight how packaging design, including elements like colour, shape, and information, plays a crucial role in shaping consumers' perceptions of product quality, healthiness, and overall appeal. Consumers often rely on packaging as a communication tool to understand product attributes, make purchase decisions, and infer qualities like health-consciousness. Studies show that packaging colour, in particular, can significantly impact consumer perceptions, influencing health assessments and purchase intentions. The res

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Murti, Aji Kresno, Christian Kuswibowo, and Erliani Erliani. "Analisis Persepsi Konsumen Pada Produk Pisang Goreng Madu Di Coffee Shop: Studi Kasus Yoms Kopi & Gorengan Serpong." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 17, no. 1 (2023): 1–5. http://dx.doi.org/10.29244/mikm.17.1.1-5.

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This study aims to analyze consumer perceptions of honey fried banana products at Yoms Kopi & Gorengan Serpong. Perception analysis in this study was formed from the dimensions of the five senses, experience and individual knowledge. This research is a descriptive quantitative research using the Statistical Program for Social Science software. This study uses one variable (univariate). The object in this research is consumer perception. Sampling in this study used the Non Probability Sampling technique with the sampling method namely Purposive Sampling. Data analysis in this study included

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Rodic, Jelena, and Kristina Budimircevic. "Marketing research of consumer perception." Marketing 42, no. 2 (2011): 127–34. http://dx.doi.org/10.5937/markt1102127r.

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Paluri, Ratna Achuta, and Saloni Mehra. "Influence of bank’s corporate social responsibility (CSR) initiatives on consumer attitude and satisfaction in India." Benchmarking: An International Journal 25, no. 5 (2018): 1429–46. http://dx.doi.org/10.1108/bij-01-2017-0010.

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Purpose Research on corporate social responsibility (CSR) activities and consumer perception of CSR activities is increasing over the recent past. The purpose of this paper is to gain an understanding of the consumer perceptions of CSR activities of banks in India. It provides insights on whether consumers want their banks to take up CSR initiatives and would these perceptions influence their attitude towards the bank. Design/methodology/approach Self-report questionnaires were personally administered by the researchers and their team. Respondents’ responses were based on their awareness of th

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Rouping, Lin, and Yeoh Khar Kheng. "Extant Corpus on the Role of Consumer Attitudes in Shaping Purchase Intention on Organic Food in China." Asian Social Science 20, no. 6 (2024): 67. http://dx.doi.org/10.5539/ass.v20n6p67.

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Globally, food consumption has witnessed an evolving trend due to increase in health concerns, with consumers developing different perceptions, attitudes and intention towards purchase of organic product, rather than food produced using conventional agricultural practices. This research is designed to investigate the role of extant corpus conceptualized in terms of e-WOM, price perception, perceived value, brand image and consumer innovativeness on consumer attitudes in shaping purchase intention of consumers towards organic food in emerging Chinese market. Therefore, this research is anchored

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Yang, Jiyun, and Jeehyun Lee. "Current Research Related to Wine Sensory Perception Since 2010." Beverages 6, no. 3 (2020): 47. http://dx.doi.org/10.3390/beverages6030047.

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Due to socioeconomic changes, the demand for and interest in alcoholic beverages have recently been increasing. Among various alcoholic drinks, consumer preference for wine could be varied. It might be related with its complexity, as wine is known to have characteristics that are difficult to understand. Several factors, such as intrinsic or extrinsic factors interact to influence wine complexity and consumer perception. Many studies have been conducted to understand the complexity of wine, allowing deeper insight into its perception by consumers. Studies over the last decade on wine sensory p

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Li, Han, Fen Liao, and Ping Qing. "How Consumer Expertise Influences Preference for Customized Food." Foods 11, no. 16 (2022): 2459. http://dx.doi.org/10.3390/foods11162459.

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The strategy of food customization has increasingly aroused widespread interest among marketing managers and scholars, but most of them focus on the direct effect of customization on purchase intention. According to the research on self-image-consistent product perceptions, customization may also have an indirect amplification effect. Current research finds food customization will prompt individuals to incorporate their expertise in their perceptions of focal product attributes (taste perception). The findings of two studies demonstrate that food customization and consumer expertise have an in

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Wang, Miao, and HongJian Qu. "Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior." Journal of Business Administration Research 6, no. 2 (2017): 15. http://dx.doi.org/10.5430/jbar.v6n2p15.

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Based on the relevant literature, this paper study the impact of online shopping return policy on consumer purchase behavior from the dimension of return policy, consumer perception, consumer purchase behavior and so on. In the online shopping environment, the return problem between retailers and consumers is more obvious. Based on the researching achievements of predecessors, return policy can be divided into three dimensions: return cost, return time limit and efforts. Consumer psychological perception of return policy is based on the traditional consumer perception, which can be summarized

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Meyzella, Yety, Basuki Sigit Priyono, and Ketut Sukiyono. "Consumer Perception of Salted Fish Product in Bengkulu City." AGRITROPICA : Journal of Agricultural Sciences 4, no. 2 (2021): 92–101. http://dx.doi.org/10.31186/j.agritropica.4.2.92-101.

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The fulfillment of carbohydrate needs encourages people to gravitate toward higher-value menu items, such as animal protein. The ever-increasing human demand for animal protein is related to the human need for nutrition. To know and understand what consumers need and want, business actors must keep an eye on market developments, which can change at any time in response to shifting consumer needs. Therefore, business actors need to study carefully about consumers. This research aims to examine consumer perceptions of salted fish products in Bengkulu City. The research location was determined pu

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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 3, no. 2 (2021): 263–73. http://dx.doi.org/10.47467/elmal.v3i2.788.

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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear

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Lia, Ade, Ibdalsyah Ibdalsyah, and Hilman Hakiem. "Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 2 (2021): 263–73. http://dx.doi.org/10.47467/elmal.v5i2.788.

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This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear

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Hu, Ke. "THE INFLUENCE OF BRAND STORY ON THE RESEARCH OF CONSUMER ATTITUDE TO THE BRAND." EUrASEANs: journal on global socio-economic dynamics, no. 3(46) (May 13, 2024): 173–85. http://dx.doi.org/10.35678/2539-5645.3(46).2024.173-185.

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With the presence of numerous consumer brands in the market, more stringent requirements are placed on consumers to obtain brand perception value, and how entrepreneurs can differentiate their brands has become a major challenge. This study uses many related theories such as optimal arousal theory and social exchange theory based on brand stories, starting with improving consumers’ cognitive and emotional attitude towards the brand, and then allows entrepreneurs to achieve higher consumer perceptions of their brand’s value. Using SPSS data analysis software, after statistical testing of hierar

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Yang, Lishan, and Xuegang Zhan. "Factors Influencing the Purchase Decision of Smartphone Consumers Under Online Shopping: Case of Huawei as an Example." Scientific Journal Of Humanities and Social Sciences 7, no. 1 (2025): 143–56. https://doi.org/10.54691/prw6bd19.

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Online shopping is an important way for China residents to consume. The purposes of this article are to (1) explore the influence of different value factors on the perceived conditions and reputation of Huawei smartphone network consumers; (2) explore the influence of Huawei smartphone network consumers' perceived conditions and reputation on their purchase decisions; and (3) provide targeted strategic suggestions for smartphone manufacturers and consumers. We used quantitative research methods and computer statistical analysis software to analyze the data of 413 valid questionnaires. The resu

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Merla, J. V., and Jeya Merlin D. Deepha. "Consumer perception towards electric vehicles." B-Research 24, no. 2 (2024): 8. https://doi.org/10.26634/bresearch.24.2.21362.

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The automobile industry has undertaken initiatives to safeguard the environment by introducing electric vehicles. The Electric Vehicles provide several benefits to the consumers, government, automobile industry and environment which have driven rapid increase in the adoption of e-vehicles among consumers. However, the consumers may face several challenges while using these vehicles. Consequently, this research aims to analyze the consumer perception towards the electric vehicles using a convenience sampling method with a sample size of 120 respondents. This research examines the significant di

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Desiana, Lusy, Darwin Lie, Efendi Efendi, and Sherly Sherly. "PENGARUH BRAND IMAGE DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PT INDOMARCO PRISMATAMA (INDOMARCO) (Studi Kasus Pada Mahasiswa Semester VIII (Delapan) Program S1 Manajemen STIE Sultan Agung Pematangsiantar)." Maker: Jurnal Manajemen 4, no. 2 (2019): 62–71. http://dx.doi.org/10.37403/maker.v4i2.99.

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The purpose of this study are: 1. To determine the image of brand image, consumer perception, and purchasing decisions in Indomaret. 2. To determine the influence of brand image and consumer perception of purchasing decision in PT Indomarco Prismatama (Indomaret) either simultaneously or partially. This research was done by using design of literature and field research. The type of data used in this research is qualitative and quantitative data. Sources of data are primary and secondary data. The population used in this reseaarch were students of STIE Sultan Agung Pematangsiantar Semester VIII

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Lu, Qi, and Miao Lu. "Scarcity or Popularity? The Impact of Online Message Type on Consumer Psychological Ownership and Product Quality Perception." Institute of Global Business Research 35, no. 1 (2023): 55–87. http://dx.doi.org/10.46775/jgbr.2023.35.1.03.

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With the development of artificial intelligence, big data, and push technology, product information has taken on various forms, and online retailers are employing two strategies, scarcity/popularity clues and opportunity/cost-based promotion accessibility, to influence consumer purchase decisions. However, there has been little research on the effectiveness of these promotional strategies. In this paper, drawing on the scarcity heuristic model, we investigate, through three experiments, the impact of information cues and promotion accessibility on consumer’ perceptions of product quality, medi

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Predanócyová, Kristína, Ľubica Kubicová, and Diana Pindešová. "Consumer perception and acceptance of plant-based meat substitutes." International journal of contemporary business and entrepreneurship 4, no. 1 (2023): 41–55. https://doi.org/10.47954/ijcbe.4.1.4.

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Nowadays, the meat market is affected by the changes in consumer lifestyles related to the health, sustainability, and environment as well as population growth and the increasing meat demand. In the following years, meat production can be replaced partially by production of meat substitutes. The aim of the paper is to point out the consumer perception and acceptance of plant-based meat substitutes, as well as to identify key motives and barriers for their consumption. For fulfilment the aim a consumer survey was carried out in Slovakia on a sample of 733 respondents. Using statistical methods,

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N, RAKESHYANAND. "Consumer Perception of Advertising in Diverse and Inclusive Markets." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46045.

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ABSRACT: This research delves into the nuanced landscape of consumer perception regarding advertising within diverse and inclusive markets. It examines how varying demographic factors, including but not limited to race, ethnicity, gender, sexual orientation, and disability, influence consumer responses to advertising content. The study investigates the extent to which inclusive representations and messaging resonate with diverse audiences, focusing on the impact of authenticity, cultural relevance, and the avoidance of stereotypical portrayals. By analyzing consumer attitudes, beliefs, and beh

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Marbun, Desyanti, Basuki Sigit Priyono, and Melli Suryanty. "ANALISIS PERSEPSI, SIKAP DAN PERILAKU KONSUMEN TERHADAP PANCAKE DURIAN (STUDI KASUS : PANCAKE DURIAN PRODUKSI CELEBRITY PANCAKE)." Jurnal AGRISEP 3, no. 2 (2015): 215–26. http://dx.doi.org/10.31186/jagrisep.14.2.215-226.

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The research was aimed to analyze the perception, attitude and behavior of consumer durian pancakes production Celebrity Pancake. Research method: study area is defined as purposive on the street S.Parman in the city of Bengkulu. Consumer respondents were taken by used accidental sampling. Intended for consumers who purchase the products of durian pancake at Celebrity Pancake. Methods of data analysis used Likert scale, analysis of descriptive, and Fishbein. The result showed, consumer perceptions to attribute durian pancakes had been different result, that is attribute taste, flavour, color,

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Strhan, Rastislav. "Research of product design consumer perception." Studia Commercialia Bratislavensia 13, no. 45 (2020): 242–53. http://dx.doi.org/10.2478/stcb-2020-0010.

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Abstract Professionals perceive product design as an essential factor in product competitiveness, especially in international markets. To achieve that, customers and buyers must accept the quality of the offered product design. Especially by mass-produced products are producers facing a lot of customers with limited knowledge about design requirements. Appropriate communication is necessary to persuade potential customers about design quality characteristics. Paper utilizes previously formed customer classification based on quality perception. It discusses the possibility of applying such clas

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Muhammad Ricard Alzikri and Febsri Susanti. "Pengaruh Persepsi Konsumen, Gaya Hidup, Terhadap Perilaku Konsumen Dalam Pembelian Produk Second Pada Toko Pakaian Bekas Cowboy Collection Di Air Tawar Padang Di Era Pandemic Covid-19." Sammajiva: Jurnal Penelitian Bisnis dan Manajemen 1, no. 2 (2023): 58–72. http://dx.doi.org/10.47861/sammajiva.v1i2.187.

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This study aims to examine and analyze the effect of consumer perceptions and lifestyle on consumer behavior in purchasing second-hand products (a case study of consumers at a used clothing store, Cowboy Collection, Padang). This type of research is quantitative research with multiple linear regression data analysis. The sample of this research is consumers at the cowboy collection used clothing store Padang. Samples were taken by non-probability sampling technique. The number of respondents 98 people. Data was collected using a questionnaire. The variables in this study are the independent va

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Sahdi, Muhammad Ferdian Armala, Mumuh Mulyana, and Maju Lumban Tobing. "Pengaruh Kemudahan Bertransaksi, Kepercayaan Konsumen, Dan Persepsi Resiko Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Saat Pandemi Covid-19." Jurnal Informatika Kesatuan 1, no. 2 (2021): 209–20. http://dx.doi.org/10.37641/jikes.v1i2.1819.

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The purposes of this study are: 1) To explain and analyze the ease of transactions which have a significant effect on purchasing decisions of E-Commerce consumers during the Covid-19 pandemic, 2) To explain and analyze consumer trust which has a significant effect on purchasing decisions of E-Commerce consumers during a pandemic. Covid-19, 3) To explain and analyze risk perceptions that have a significant effect on E-Commerce consumer purchasing decisions during the Covid-19 pandemic, 4) To explain and analyze the ease of transactions, consumer confidence, and risk perceptions together have a

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Mbado, Margarethy Rohanie, Yudith F. Lerrick, and Daud M. O. Pandie. "Analysis of the Influence of Consumer Motivation, Perceptions and Attitudes on Purchase Decisions for Pork Rice Products in Oesapa Village (Case Study of Ma Nona Pork Rice Business)." International Journal of Economics (IJEC) 2, no. 2 (2023): 863–82. http://dx.doi.org/10.55299/ijec.v2i2.685.

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This research aims to determine the influence of consumer motivation, perceptions and attitudes on purchasing decisions for Ma Nona Pork Rice Products. This research uses quantitative research methods. The population in the study were all consumers of Ma Nona Pork Rice located in the Oesapa sub-district. The sample in this research was Ma Nona Pork Rice consumers, totaling 96 respondents. The sample data in this study used a questionnaire. The research analysis method uses Multiple Linear Regression Analysis, T Test, F Test, R² Test, and IBM SPSS Statistics 24. The research results show that c

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Rahmawati, Christina Heti Tri, Henita Susanti Kunda, and Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS." Jurnal Manajemen 12, no. 2 (2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.

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Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction.

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Ms.D.Sandhya Rani, Dr.T. Varalakshmi, and P.Sai Chandana. "Consumer Perception Towards Green Products." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 06 (2024): 1878–80. http://dx.doi.org/10.47392/irjaem.2024.0278.

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This qualitative research investigation delves into the intricate landscape of consumer perception and adoption of green products, aiming to unveil the underlying factors that shape consumer behaviour in the realm of sustainability. With growing environmental concerns and an increasing emphasis on eco conscious consumption, understanding how consumers perceive and engage with green products is paramount for businesses and policymakers alike. Through in depth interviews and thematic analysis, this study uncovers the multifaceted dimensions influencing consumer decisions regarding green product

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Steiner, Katharina, and Arnd Florack. "The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework." Foods 12, no. 21 (2023): 3911. http://dx.doi.org/10.3390/foods12213911.

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When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers’ heal

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Deni Arya Saputra, Ahmad Muthoriqqy Andika Saputra, Refansyah Adi Putra, and Daniel Handoko. "Pengaruh Etika Periklanan Dalam Komunikasi Pemasaran Terhadap Persepsi Konsumen." SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2, no. 3 (2024): 109–17. http://dx.doi.org/10.59841/saber.v1i3.1345.

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This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-t

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Asakdiyah, Salamatun, Siti Amirah Makarim, and Iwan Adinugroho. "Augmented Reality Marketing: Creating Immersive Brand Experiences." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 8184–89. http://dx.doi.org/10.31539/costing.v7i4.10581.

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This research investigates the effects of augmented reality marketing on consumer behavior and brand perception within the context of Indofood Yogyakarta. Using a quantitative research design, a sample of 100 customers was randomly selected, and path analysis was conducted to examine the direct and indirect relationships between augmented reality, user engagement, user perception of innovation, and brand experience. The results indicate significant direct effects of augmented reality and user engagement on brand experience, highlighting the importance of augmented reality technology and consum

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Kumar1, Jitesh. "A Study on Customer Perception Towards E- Vehicle Specific for Two-Wheeler in Meerut Region." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47509.

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Abstract The adoption of electric vehicles (EVs) represents a significant shift in consumer behavior and environmental consciousness. This research investigates the customer perception towards electric two-wheelers in the Meerut region of India. The study employs a questionnaire approach to collect the qualitative data to gather comprehensive insights from the 100 participants with the various demographic variables. Key factors influencing consumer perceptions such as cost, performance, charging infrastructure, and environmental impact are examined. Findings reveal nuanced attitudes among cons

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Safitri, Laras Sirly. "Ultra High Temperature (UHT) Milk Purchase Decision Based on Marketing Mix Perceptions." Buletin Peternakan Tropis 3, no. 1 (2022): 81–88. http://dx.doi.org/10.31186/bpt.3.1.81-88.

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ABSTRACTUHT milk is widely consumed by collegers as a practical breakfast menu. The existence of UHT milk with various brands on the market has led to quite a variety of colleger behavior in consumes it. The aim of this study was to analyze the effect of perceptions of the marketing mix on purchasing decisions for UHT milk. The research was conducted from July to August 2020 through an online survey of 110 collegers of the Agroindustry Department, Subang State Polytechnic who were selected purposively. The independent variables in this study consist of Consumer Perceptions of Product (X1), Con

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Che Ali, Adizakwan, Siti Hawa Baharum, Muhammad Izzudin Mohd Nezam, and Shahira A’in Noor Azmi. "CONSUMER PERCEPTION TOWARDS THEIR EXPERIENCES AT TAMAN RIMBA ALAM, PUTRAJAYA." Journal of Tourism, Hospitality and Environment Management 10, no. 39 (2025): 110–18. https://doi.org/10.35631/jthem.1039009.

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This study investigates consumer perception towards experiences in parks, focusing on design, recreational opportunities, and accessibility. The aim is to understand how these factors influence consumer satisfaction and engagement within park settings. Consumers appreciate well-designed spaces that integrate natural elements, functional amenities, and aesthetic appeal. Recreational opportunities emerged as significant drivers of satisfaction, with consumers valuing a diverse range of activities such as walking trails, playgrounds, and sports facilities. Accessibility was identified as a key fa

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Wisnalmawati, Wisnalmawati, Ahmed Mohamed Annegrat, Marjam Desma Rahadini, Abadi Sanosra, and Agus Suryono. "Applying Structural Equational Model (SEM) to Analysis of Perceived Social Media Influence on Intention to Buy Online Store by Consumer Trust and Hedonic Brand Image." Scientific Journal of Informatics 11, no. 1 (2023): 1–10. http://dx.doi.org/10.15294/sji.v11i1.47859.

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Purpose: This research aims to examine the influence of social media perceptions which directly influence repurchase intentions which are mediated by consumer trust and hedonic brand image in an online shop by applying the Structural Equational Model (SEM) with Partial Lease Square (Smart PLS) technique.Methods: This research examines the effect of social media perception intervention on repurchase intentions which is analyzed with a population taken from consumers in four marketplaces, including Lazora.Com, Lazada.com, and Blibli.com. bukalapak.com. The number of samples in this research was

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Osly Usman and Cakra Nenggala Samudra Wijaya. "The Influence of Social Proof and User-Generated Content (UGC) on Brand Perception through Consumer Trust among Digital Consumers." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2654–73. https://doi.org/10.21009/isc-beam.013.191.

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Abstract This study investigates the impact of Social Proof and User-Generated Content (UGC) on brand perception among digital consumers, with a particular focus on the mediating role of consumer trust. As digital platforms become central to consumer interactions, Social Proof—such as product reviews, testimonials, likes, and shares—has emerged as a powerful factor shaping consumer decisions and enhancing brand credibility. Similarly, UGC, which includes consumer-generated content like photos, videos, and honest product reviews, provides an authentic perspective often viewed as more trustworth

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Wiedmann, Klaus-Peter, Stefan Behrens, Christiane Klarmann, and Nadine Hennigs. "Customer value perception: cross-generational preferences for wine." British Food Journal 116, no. 7 (2014): 1128–42. http://dx.doi.org/10.1108/bfj-01-2013-0027.

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Purpose – A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers – in general and divided into different age groups – to choose and consume a certain wine. Design/methodology/approach – In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the emp

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Rojas-Rivas, Edgar, Angélica Espinoza-Ortega, Humberto Thomé-Ortiz, and Sergio Moctezuma-Pérez. "Consumers’ perception of amaranth in Mexico." British Food Journal 121, no. 6 (2019): 1190–202. http://dx.doi.org/10.1108/bfj-05-2018-0334.

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Purpose Demographic and socioeconomic changes, and health issues, promote interest in emerging countries for healthy foods, taking traditional foods under the perspective of functional foods. Amaranth has moved from local to a wider consumption as a functional food. The purpose of this paper is to identify consumers’ perception about amaranth and its relation to consumption motives. Design/methodology/approach A questionnaire was applied to 610 respondents, and free word association determined their perception about amaranth through categories. Cluster analysis identified groups of consumers a

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Jauković Jocić, Kristina, Pavle Brzaković, and Oliver Momčilović. "THE IMPACT OF DIGITAL BRAND COMMUNICATION ON E-BRANDING: AN EMPIRICAL RESEARCH." SCIENCE International Journal 3, no. 2 (2024): 39–44. http://dx.doi.org/10.35120/sciencej0302039j.

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This empirical study delves into the intricate dynamics between brand digital communication and e-branding levels, concentrating on brand engagement with consumers through digital platforms like social media, email, and mobile marketing. By scrutinizing brand communication strategies and consumer perceptions, the research aims to deepen comprehension of how digital communication shapes brand establishment and sustenance in the online sphere. The methodology involves scrutinizing data from surveys conducted among 856 consumers in the Republic of Serbia actively engaging with brands on digital p

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Karunakaran, N., and Sanushma. S. "Retailer’s perception of curry powder brands in Kerala." Journal of Management Research and Analysis 10, no. 3 (2023): 186–90. http://dx.doi.org/10.18231/j.jmra.2023.032.

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The perception of retailers is crucial for consumer trust, brand reputation, and competitive advantage. It influences customer choices, employee engagement, investor confidence, and supplier relationships, ultimately impacting the success and sustainability of retail businesses. This research study explored the retailers' perception towards curry powders in Kerala. The findings provide valuable insights into the factors that influence retailers' perceptions and shed light on their preferences and attitudes towards curry powders. Retailers play a crucial role as intermediaries between curry pow

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Turay, Tiara. "The Role of Subjective Culture on Consumer Perception towards Service Quality Delivery." Journal of Business and Social Review in Emerging Economies 2, no. 2 (2016): 175–88. http://dx.doi.org/10.26710/jbsee.v2i2.34.

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Objective: The purpose of this paper is to describe the role of subjective culture in influencing the relationship between service quality and consumer perception. Theoretical framework of this conceptual paper developed based on The Rater Model by relating the model with Subjective cultureMethodology: This research is a conceptual paper. The secondary data research was conducted to support this study. The data were gathered from the valuable resources such as articles, books, and on-line information. This paper is aimed to describe how subjective culture holds the crucial role in shaping cons

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Ariff Abdul Latiff, Zul, and Mohammad Amizi Ayob. "The Preference of Consumer Toward Imported Rice Compare to Local Rice in Kelantan." International Journal of Community Development and Management Studies 1 (2017): 073–83. http://dx.doi.org/10.31355/14.

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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................ This research seeks to determine the consumer preferences between local and import rice by using theory of knowledge, attitude and perception model (KAP). Background................................................................................................................................................................

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Schniederjans, Dara G., Stephen A. Atlas, and Christopher M. Starkey. "Impression management for corporate brands over mobile media." Journal of Product & Brand Management 27, no. 4 (2018): 385–403. http://dx.doi.org/10.1108/jpbm-09-2016-1309.

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Purpose As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand. Design/methodology/approach We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression manag

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Garai-Fodor, Mónika, László Vasa, and Katalin Jäckel. "Characteristics of consumer segments based on perceptions of the impact of digitalisation." Decision Making: Applications in Management and Engineering 6, no. 2 (2023): 975–93. http://dx.doi.org/10.31181/dmame622023940.

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The focus of our research was to examine consumer perceptions of attitudes towards digitalisation. The perception of digitalisation was also analysed from a generation-specific perspective, given that the difference in values between generations is reflected in the perception of consumer trends, including the trend towards digitalisation. The primary data presented in this study are the results of a quantitative data collection was carried out among Hungarian consumers using an arbitrary sampling procedure. A pre-tested, standardised online questionnaire survey was used, which resulted in 3,51

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