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Dissertations / Theses on the topic 'Consumer perception research'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Patsiaouras, Georgios. "Rethinking Veblen’s contribution to consumer research : a phenomenological enquiry into the perception of ‘status consumption’ by middle-income British consumers." Thesis, University of Leicester, 2010. http://hdl.handle.net/2381/8760.

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The name of the American economist and social analyst Thorstein Veblen has been inextricably linked with the term “conspicuous consumption” referring to the competitive consumption practices and leisure activities that aim to indicate one’s membership in a superior social class. However, the ‘classical models’ of consumer behaviour face difficulty in accommodating and understanding the nature of conspicuous economic display and a serious study of Veblen’s arguments on the consumption practices of the ‘nouveau-riche’, non-utilitarian and status-directed behaviour has been noticeable only throug

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Polák, Ivan. "Perception of the Hard Rock Brand by Czech University Students." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72714.

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The goal of this thesis is to understand perception of the Hard Rock brand in the Czech Republic among university students. Hard Rock Cafe Prague is a combination of a restaurant, bar, and rock club operated by the hospitality corporation Hard Rock International. The studied segment can be seen as a group of potential customers in long term, and this research should identify opportunities for growth of Czech guests. The thesis presents the process and results of Hard Rock brand research on the selected segment. The work is supported by theory of marketing of services, brand, and methodology of

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Campbell, Kasandra M. "Customer satisfaction measurement for services organisations using a perception-minus-expectation paradigm and the implications for management and future research." Thesis, Queensland University of Technology, 1996. https://eprints.qut.edu.au/36295/1/36295_Campbell_1996.pdf.

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The services industry has become one of the largest studied academic areas in marketing since the early 1980s. It is widely accepted that the emergence of interest in services marketing has been one just as prolific as consumer behaviour which began in the 1960s. The question of whether the marketing and management of services was different from the marketing and management of goods did not generate overwhelming debate until Berry's (see Berry, Leonard L. (1980), "Services Marketing is Different", Business, 30 (May-June), 24-29) article and from here, the services arena has grown to being on

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Kumlehn, Malte. "Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44981.

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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings further highlight the crucial importance of Neuroscientific pricing research. Moreover, evidence is provided that fundamental and well formulated models and concepts need to be developed in the discipline of Neuroscientific pricing research. Neuroscientific pricing research can improve the understanding

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Glaum, Arthur Philip Martin. "Alumni perception of the NMMU computing sciences department." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15644.

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The success of a course offered by a university and the effectiveness of the instructors have commonly been measured by means of student evaluations. The feedback generated is typically used to identify instructors who need additional training, courses that need to be restructured or the need for financial rewards for those who excel. The principal objective of educating students is, knowledge, training and skills they can use and apply after graduating, regardless of the field of study. The perception of the Alumni about the extent of learning and the usefulness of the knowledge is a key meas

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Chiang, Jing Fen. "Cultural impact on customer perception of service quality in the hotel industry: A comparative study of Eastern and Western respondents." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3041.

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The purpose of the study was to investigate cultural aspects that influence customer perception of service quality in the hotel industry, specifically those that influence Eastern and Western respondents. A questionnaire was developed to assess cultural differences on perceptions, which included a modified version of the SERVQUAL scales, an instrument used to measure service quality. The convenience sample consisted of students enrolled in the MBA program at a Western university (N=152; Eastern=57.9%, Western=34.9%, Other=7.2%). Findings indicated that there were no significant differences bet

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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has

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Malá, Tatiana. "Analýza spotrebiteľského správania na trhu spotrebičov pre ženskú vlasovú starostlivosť v Českej republike." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359931.

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The aim of the thesis is to analyse the women hair appliances market in the Czech republic and to evaluate the perception of the brand Rowenta. The thesis is divided into two main parts. The theoretical parts describes general knowledge of the topic with focus on consumer behavior, psychological and social factors affecting consumer buying process. At the beginning of the practical part, the main competitors on the hair appliances market in the Czech republic are introduced. The main part covers primary research, where data obtained from online questionnaire survey are analysed with focus on u

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Фоміна, К. А. "Маркетинг торгово-посередницького підприємства ФОП Федоренко В.В". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Fomina.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розкриті місце та роль маркетингу в підприємницькій діяльності торговельно-посередницьких підприємстві; розглянуті інноваційні підходи щодо управління продажем у торговому маркетингу та специфіку маркетингу роздрібного підприємства; досліджено маркетингове середовище підприємства ФОП Федоренко В.В. та рівень конкурентоспроможності; здійснено маркетингове дослідження сприйняття споживачів ФОП Федоренко В.В.; оцінено економічну ефективність запропонованих маркетингових заходів. Автор проп

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Brunk, Katja H. "Essays on consumer perceived ethicality (CPE) of companies and brands." Doctoral thesis, Universite Libre de Bruxelles, 2010. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210027.

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Following the call for further research on the consumer perspective of corporate ethics, this research sets out to explore and conceptualize the construct of ‘Consumer Perceived Ethicality’ (CPE), referring to consumers’ aggregate and valenced perceptions of a subject’s(i.e. a company, brand, product, or service) ethicality. Results present novel insights into how positive/negative CPE is formed and impacted by various kinds of corporate conduct, thereby offering some explanations as to why some companies benefit from positive while others suffer from negative moral equity.<p><br>Doctorat en S

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Öberseder, Magdalena, Bodo B. Schlegelmilch, and Patrick E. Murphy. "CSR Practices and Consumer Perceptions." Elsevier, 2013. http://dx.doi.org/10.1016/j.jbusres.2013.02.005.

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Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. But despite such corporate efforts and an expanding literature exploring consumers' response to CSR, it remains unclear how consumers perceive CSR and which "Gestalt" consumers have in mind when considering CSR. Moreover, academics and managers lack a tool for measuring consumers' perceptions of CSR. This research explores consumers' perceptions of CSR and develops a measurement model for them. Based on qualitative data from interviews with managers

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Grewal, Dhruv. "The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54785.

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This dissertation research synthesizes knowledge from consumer behavior, psychology and applied economics to address a fundamental issue in marketing regarding how buyers evaluate products. Classical economic theory has assumed that buyers have perfect information about products and prices and that buyers are capable of processing this information. However, in reality, buyers face an increasingly complex marketplace with numerous products, incomplete and imperfect information, and a limited capability of processing this information. Hence, this complex market place creates an uncertain environ

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Popelka, Milan. "Využití metody barvově slovních asociací v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162210.

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Diploma thesis aims to show the possibilities of using the method of colour-word associations in marketing. For this purpose, the first chapter deals with the psychology of consumer. The second chapter is following by an overview of marketing tools. The third chapter focuses on standard methods of marketing research, supplemented by field of neuromarketing. The colour-word association method is characterized in detail in the forth chapter, where the general directions of its possible using are defined. Examples of using the method of colour-word associations in marketing research are presented

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Ha, Young. "Rural Ohio Consumers' Internet Apparel Shopping: Innovativeness, Perceptions, and Demographic Characteristics." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1380541737.

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Yang, Huashuai, Yusi Zhang, and Zijie Zhou. "Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50114.

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Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. Among different brand building models and methods, co-branding alliance strategy is increasingly adopted between fashion brands in the past 20 years. Co-branding alliance refers to a marketing strategy that leveraging different brand names on a product or service, which suggests a strategic alliance betw

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Singh, Randhir. "Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1041&context=td_cput.

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Clarke, Leonie P. "An exploratory study of Jamaican family and consumer sciences educators' attitudes toward research engagement, perceptions of research norms, and perceived control over conducting research and research engagement." Tallahassee, Florida : Florida State University, 2010. http://etd.lib.fsu.edu/theses/available/etd-04112010-215007.

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Thesis (Ph. D.)--Florida State University, 2010.<br>Advisor: Marsha Rehm, Florida State University, College of Human Sciences, Dept. of Family and Child Sciences. Title and description from dissertation home page viewed on July 23, 2010. Document formatted into pages; contains viii, 94 pages. Includes bibliographical references.

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Fan, Fei. "Consumers' perceptions and responses to advertising with product endorsements by traditional celebrities and online influencers : a relational approach." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/888.

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The practice of celebrity endorsement has been widely adopted in advertising industries around the world. In the Chinese advertising world, celebrity endorsement has been a commonly used strategy since 2010. Celebrities from the entertainment and sports industries have been frequently employed to promote messages about advertised brands or products. This is a traditional way of celebrity endorsement. Recently, however, the development of new media has led to the emergence of self-made micro-celebrities, termed 'online influencers' in this dissertation. Facing the popularity of online influence

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Wicht, Alina. "An investigation into the influence of targeted-Facebook advertising through mobile devices on South African consumers' advertisement perceptions." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/33977.

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Digital advertising has become a multi-billion-dollar industry; and it is growing tremendously each year. In times of strong market dynamics, marketers are particularly aware of Facebook advertising as a powerful advertising form. The dynamic market situation also magnifies the need for marketers to monitor and analyse consumers' perceptions. The purpose of this study was, thus, to assist marketers in understanding the influence of targeted Facebook advertising through mobile devices on South African consumers' advertisement perceptions. The form of advertising investigated was in-stream adver

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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.

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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between

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Jacobs, Jane B. "The perceptions of self-help groups and health professionals on genetic screening: Implications for public health policy." Thesis, Queensland University of Technology, 2001. https://eprints.qut.edu.au/36760/1/36760_Digitised%20Thesis.pdf.

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On the 26th June 2000, the US President, Bill Clinton and the United Kingdom (UK) Prime Minister Tony Blair, announced in a joint satellite broadcast that the first working draft map of the human genome had been completed ahead of the 2003 schedule of the Human Genome Project (HGP). Less than a year later on the 12th February 2001, the full sequence of the human genome was made public on the Internet by the Human Genome Project team. The primary goal of the HGP is to acquire the fundamental information needed to further our basic scientific understanding of human genetics and the role various

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Huang, Mao-Suan, and 黃茂栓. "Consumer Perception and Operation Model Research of Dental Institutions." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/40432419381053217462.

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Huang, Yu-Jen, and 黃于真. "The Research of Consumer Time Perception in the Retailer Store." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/37010103189565626316.

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碩士<br>元智大學<br>企業管理學系<br>93<br>Taiwan retailing environment is comprehensive. Various types of retailers meet various types of consumers’ demand, so that enables all kinds of shopping behaviors in Taiwan. In addition, all consumers’ activities must involve the time. The objective time length may be measured by the fine timer, but the subjective time perception of consumers may not equal to the objective time, moreover the individual difference exits. Therefore, this research is to explore the influential factors of consumers’ time perception in retailers. The result shows that, task-oriented sh

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Tsai, WeiTi, and 蔡瑋娣. "The Research of Taipei Sport Office Perception and Consumer Satisfaction in Sport Facilities." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81034909736202798464.

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碩士<br>國立臺灣師範大學<br>體育學系<br>94<br>The need of sport has been increasing in recent years. Taipei Municipal Stadium was upgraded as Taipei Sports Office (TSO) in August 2004 for improving sport service in Taipei city. This study investigated people’s perception of Taipei Sport Office after upgrade and consumer satisfaction of sport facilities under Taipei Sport Office. 581 subjects were selected to answer the questionnaire. After the data was analyzed by the descriptive statistics, one way ANOVA and Scheff’e method, conclusions were that： 1.There were 54.7% people ever heard about Taipei Sport

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Manuel, Nishi. "Customer perception of service quality at the Business Studies Unit of the Durban University of Technology." Thesis, 2008. http://hdl.handle.net/10321/418.

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Submitted in partial fulfilment of the requirements for the Degree of Masters in Business Administration (MBA), Business Studies Unit, Faculty of Management Sciences, Durban University of Technology, 2008<br>Customer satisfaction is the key ingredient to the success of any business. This is the most important factor that creates loyal customers. Presently, organisations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. Students were identified as customers of HEI’s. This research focuses on the determinatio

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Shen, Szu-Hui, and 沈思慧. "The Relationship Research of Store Atmosphere, the Perception of Waiting Time, and Consumer''s Satisfaction." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/17357353301210498194.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>91<br>“Waiting” is a negative factor to consumer’s satisfaction. In general, all of us don’t like the feeling of waiting. Waiting is a negative experience to most of consumers, and it is also a negative evaluation for business. Actual waiting time is a fixed number, but the perceptional time can be lengthened or shortened. Good waiting environment can shorten our perception of waiting time. Waiting environment arranged by the service supplier will affect the consumer’s evaluation of waiting. In 1991, Zakay and Hornik’s research indicated that an suitable environmen

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CHIEN, MIN-JU, and 簡敏如. "Research on Cover Visual Image Design and Consumer Perception of Women's Fashion Digital Magazine." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/66251515176037728183.

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碩士<br>世新大學<br>圖文傳播暨數位出版學研究所(含碩專班)<br>102<br>Affected by globalization, Taiwan's development in various areas all tend to cross-border circulation and compete with each other, the community begin with the pursuit of information and high efficiency targets, while reading a magazine is one of the international fashion information is the fastest way. Because of the prevalence of media progress and women's issues, women self-consciousness rises and economic autonomy, and therefore itself requires improved at this time, the fashion e-magazine plays an important role in the life. Different

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Yu-Feng and 馮煜. "Research of young potential consumer`s perception of the exterior styling of compact hatchbacks in Taiwan area." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/42960528390044967914.

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碩士<br>明志科技大學<br>工程管理研究所<br>96<br>Following the improvement of industrial technologies, every car makers' technological level and the effect of quality control become day by day extraordinary and the demands of purchase had also been diversely increasing. At the time that the technologies and quality difference among every car makers are smaller, the styling will be the key element for their product to win. In recent years, the car design procedure had been shorten from 48 months in the past to 24 months. The proportion of consumers' participattion in the design procedure also increases gradual

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Feng, Yu, and 馮煜. "Research of young potential consumer`s perception of the exterior styling of compact hatchbacks in Taiwan area." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/54524208365574931121.

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碩士<br>明志科技大學<br>工業管理研究所<br>96<br>Following the improvement of industrial technologies, every car makers' technological level and the effect of quality control become day by day extraordinary and the demands of purchase had also been diversely increasing. At the time that the technologies and quality difference among every car makers are smaller, the styling will be the key element for their product to win. In recent years, the car design procedure had been shorten from 48 months in the past to 24 months. The proportion of consumers' participattion in the design procedure also increases gradual

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chain-rung, Huang, and 黃千容. "The Research of Culture Perception of the Image Business District Influence on Consumer Price Sensitivity and Impulse Buying." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/96559745697948506630.

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碩士<br>南台科技大學<br>企業管理系<br>95<br>The store makes use of a business a turn a combination, blending cultural special features at the ground, becoming image business district. And image business district is in the different place, the special with its cultural special features has to promote or reduces consumer to purchase consciousness function. The research from the consumer to image business district cultural perception, lay variable in conduct and actions by shopping mood, inquire into the image business district cultural perception how to will influence a consumer behavior. According to image

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Okun, Michelle S. "Clients' perception of stigma as a community mental health center consumer a research report submitted in partial fulfillment ... /." 1985. http://catalog.hathitrust.org/api/volumes/oclc/68787962.html.

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HUANG, WEN-YI, and 黃文怡. "Research on the Relationship between Consumer Characteristics and Brand Equity--A Perception of the Rational ASUS versus the Sensual BenQ." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/62795081351068289230.

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Kallier, Safura M. "Consumer perception of real-time marketing tool used by retailers in Gauteng, South Arica." Diss., 2016. http://hdl.handle.net/10500/20702.

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Communication is an essential element of any retail business as it is a means of informing the customer about the retailer and the products and services that they offer. The internet and the rapid advancements in technology have provided retailers with various methods of communicating with the customer such as real-time marketing. Real-time marketing, which allows retailers to interact with customers through various means in real time, has already been widely used in businesses around the world. Although many South African businesses are starting to adapt real-time marketing as a marketing too

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Amato, Federica. "Ethical consumption and brand detachment in the cosmetic sector: a study of Italian consumers- perception." Master's thesis, 2021. http://hdl.handle.net/10362/131005.

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In the past decade, the cosmetic market has become the focus of attention for its practices not always deemed ethical and sustainable. Indeed, this research aims at investigating the role of Italian consumers’ ethical behavior on brand detachment in the cosmetic sector, focusing on brands using chemical ingredients and testing on animals. Such relationships were further examined with the introduction of brand attitude as a moderator. A quantitative analysis has been adopted to test the hypotheses and an online questionnaire has been distributed, through which 310 Italian consumers were s

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Wong, Li-Ya, and 翁莉雅. "Research of Media Eenterprise Invest in Special Exhibition and Consumer Perception - A case study of United Daily News Group“Gold Media Group”." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7e5j6g.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>101<br>Over the past decade, Taiwanese government has been giving vigorous impetus to the cultural industry, having the enterprise realize the sponsorship for the cultural and artistic activities can be mutually beneficial. This reciprocal partnership encourages the enterprise further conduct its resources to the industry with extra enthusiasm, and help it receive better outcomes. Ever since 2008, U.D.N.G. integrated its subdivisions “Economic Daily News Department” and “Activities Department” into a new establishment “Gold Media Group, positioning G.M.G. as a l

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Faasen, Zanne. "Management's perception of customers' service feedback in an ICT company : an explorative study." Diss., 2015. http://hdl.handle.net/10500/20664.

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The purpose of this research was to explore how management explains the difference between the overall service quality ratings of staff at Company X versus the overall service quality ratings of Company X. The organisation conducts customer service measurements on a regular basis to monitor their customers overall service experience regarding the staff and the organisation. The results of the research identified a discrepancy regarding customer perceptions of the service they receive from the staff versus the service Company X is providing. Management was the focus of the study due to manageme

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Kao, (Karen) Chia-Yin. "Consumer reactions to deal popularity information: cue congruency, perceived authenticity, service types, and cultural difference." Thesis, 2017. http://hdl.handle.net/2440/108499.

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This research was undertaken to examine how online deal popularity influences consumer reactions and the conditions under which the effects take place using scenario - based experiments. Three studies were conducted and reported in this thesis. Study I tests a model that is underpinned by cue utilisation theory that reactions to online deal popularity may be mediated by service quality expectation and the effect will vary across service types, namely, experience and credence services. The findings support the theorised model in demonstrating that consumers who face high online deal popularity

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Marquot, Antoine, and Carolin Meyer. "Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89009.

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The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. However, as vegan advertising is increasingly commonplace on product packages, this thesis provides novel empirical research following an exploratory mixed method research model, investigating the perception of students in the south of Sweden regarding vegan advertised products. Including qualitative in-depth interviews as well as a

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CHEN, JING-HONG, and 陳勁宏. "Research on the relevance between Consumer Personality Traits And their perception on influence of live streamer's personal traits - Using Twitch live streaming video platform as an example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/z93th2.

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碩士<br>國立高雄第一科技大學<br>運籌管理系企業管理碩士班<br>106<br>Online video streaming activities are becoming more and more popular in Taiwan. This new media might lead to various new business models and thus, a lot of commercial potentials. Endorsements and product placement are ac-tually common sight now even on videos streamed online. We are interested to know who are the targets of these videos streamed online as they will be exposed to all these endorsements and product placement tactics. Also, we are interested in the following questions: What is the relationships between streamers and customers? What kind

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Huang, Kai-lan, and 黃凱蘭. "Research on Consumers’ Perceptions of Bamboo Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/60619007737153383693.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>103<br>While the craft of bamboo and its unique skills is one of the most historical and traditional crafts in Taiwan, it declines with the arrival of the industrial era. In recent years, as the cultural awareness rises, designers started to engage themselves in the innovation and regeneration of bamboo. Excellent bamboo products created through the collaboration between designers and craftsmen had successfully attracted public’s attention, relinking the traditional craft to our modern lives. The purpose of this research is to shed lights on identifying the traits of

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Huang, Wei. "Consumer perceptions and health insurance decisions." Thesis, 2015. https://hdl.handle.net/2144/13292.

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Numerous studies have shown that consumers react imperfectly to changes in health insurance coverage. To justify consumer valuation in health insurance decision-making, I use Medical Expenditure Panel Survey (MEPS) data and conduct three studies to examine consumer’s private information in health insurance decision-making under a conceptual framework of consumer perception, which potentially is informative about Affordable Care Act (ACA) Health Insurance Marketplace consumer behavior. In the first study, I examine the joint role of individual preferences and health risk in two types of ins

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Lekhanya, Lawrence Mpele. "Consumer perceptions of charity shops in the Durban area." Thesis, 2006. http://hdl.handle.net/10321/83.

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Thesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 153 leaves<br>Many people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was c

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TSAI, CHUNG-YI, and 蔡鐘毅. "Research on the Consumer's Perception of Cultural Product." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/83176147095562542682.

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博士<br>亞洲大學<br>數位媒體設計學系<br>105<br>As governments from all over the world have sequentially developed cultural and creative industries, the Taiwanese government has also proposed relevant policies to promote cultural and creative industries, thus making cultural product development one of Taiwan’s developmental projects. The designs and discussions of cultural products have become crucial issues since an increasing number of researchers are conducting research on related topics. With the development of modern knowledge, cognitive neuroscience has been widely applied to various fields, such as br

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Liu, Jia-Sheng, and 劉嘉勝. "Research on Consumers' Perceptions of Mimicry and Product Form." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/47012950113915993078.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>94<br>Abstract This research was based on the relationship between consumption and symbols in sociology to explore the cause of product mimicry and people’s psychological feeling of consumption. The author studied consumers’ preferences for mimicked products, inferred consumers’ attitude towards purchasing them, and discussed consumers’ preferences for different groups of mimicked products. The results were as follows: 1. The cause of mimicry in the group of “independently created form symbols for individual use” was resulted from brand extension. The characteristics

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Lin, Chia-Chun, and 林佳駿. "A Research of Consumers’ Perception and Attitude about Gift Promotion Depth." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/89599910958418326885.

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碩士<br>亞洲大學<br>國際企業學系碩士班<br>97<br>The purpose of this paper was to analyze and compare the impacts of the gift promotion depth, the fitness of the gift and the product, and the brand awareness on consumers’ reasonableness perception and product attitude. Therefore, this research adopted 4*2 between-subject experimental. Various statistics, such as: descriptive statistics, reliability and validity analysis, ANOVA, spearman correlation analysis and regression analysis were used to test hypotheses. The results of this study revealed that: 1. Gift promotion depth showed negative relationship with r

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CHUNG, SHOU-PING, and 鍾守平. "The Research of Consumers’ Perception and Marketing Strategies on Semi-Precious Stones." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/78697596534372977622.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>100<br>For some countries, jewelry is classified into precious stones and semi-precious stones; however, the imprecise meaning of the classifications and uncertain standards has made jewelry judging and selling more difficult. In Taiwan, most of the people are unfamiliar with jewelry industry and semi-precious stones. The aim of this research is to investigate Taiwanese peoples’ understanding and acceptance of semi-precious stones through interviews with jewelers and customers, and to develop marketing strategies for jewelry business. This research aims to explore

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Liu, Tzu-Hsin, and 劉姿杏. "The research of consumers' perception, experience and participate in traditional Taiwanese banquet." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/25751156455786306861.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>98<br>Since 2009, our ministries would try to promote the unique culture of Taiwan's existing food culture - Taiwanese banquet to people around the world. From the Tourism Bureau, Rep. of China (Taiwan) promote the " Taiwan's traditional culture banquet" activities, "2009 Deaf Olympics" closing ceremony, and natural beauty institutions chose it as the special experience of their trip in Taiwan in October (the event will be tentatively scheduled on the 1st night in Yilan Sports Park which open 130 tables with other activities). Those experiences bring Tai

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Arpin, Justin. "Students' perceptions of service quality at the Durban University of Technology." Thesis, 2007. http://hdl.handle.net/10321/350.

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Thesis (M.B.A.)-Business Studies Unit, Durban University of Technology, 2007. xiii, 112 leaves.<br>Interest in the quality of university education has grown considerably over the last decade. Higher education institutions are increasingly placing greater emphasis on meeting students’ expectations and needs. As universities become more student orientated, student perceptions of higher educational facilities and services are becoming more important. It is apparent that there is a need to measure students’ perceptions of service quality at the Durban University of Technology. To investigate stud

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Chen, Yun-Ru, and 陳韻如. "Research on the Relationship between Consumers'' Perception of Beauty Care Products and Purchasing decisions." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5k6xp2.

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碩士<br>國立臺中科技大學<br>企業管理系碩士班<br>106<br>With the improvement of the quality of life of Chinese and the development of online information, and the influences of Japanese and Korean celebrity beauty endorsements, the people pay more and more attention to the concept of beauty care. Because of the variety of beauty care products, the market is full of Exaggerated product promotion advertisements, consumers’ skin health may be damaged if they don’t cognize the functional effects of beauty care products. Therefore, whether the consumer''s cognition of the product affects the final purchase i

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Naidoo, Gonaseelan. "A longitudinal study of customers perceptions of their confidence in, and satisfaction with, the South African sugar association cane testing service division." Thesis, 2004. http://hdl.handle.net/10321/102.

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Thesis (M.B.A.)-Business Studies Unit, Durban Institute of Technology, 2004 x, 162 leaves<br>Customer satisfaction is a critical component of a business’ competitive strategy. The Cane Testing Service (CTS) division of the South African Sugar Association is operating in a deregulated market environment and thus has to ensure that customers are always satisfied with the quality of service received from CTS. This study aimed to establish the change in customer satisfaction levels between 1998 and 2003. The study set out to determine customer satisfaction levels with specific custome

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