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Dissertations / Theses on the topic 'Consumer quality'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Robertson, Katina. "Ensuring Quality Consumer Service Encounters." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10827921.

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<p> Counterproductive employee behaviors are inevitable, unpredictable, and widespread in the U.S. retail industry. The purpose of this multiple case study was to explore U.S. midlevel retail leadership strategies used to prevent and correct employee behaviors that sabotage quality service encounters. Gilbert’s behavior engineering model, which links employee behaviors to performance, was the framework used in this study. The data-collection process comprised 7 semistructured interviews with midlevel retail leaders, online company documentation, and researcher observations and assisted i

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Robertson, KATINA. "Ensuring Quality Consumer Service Encounters." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5411.

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Counterproductive employee behaviors are inevitable, unpredictable, and widespread in the U.S. retail industry. The purpose of this multiple case study was to explore U.S. midlevel retail leadership strategies used to prevent and correct employee behaviors that sabotage quality service encounters. Gilbert's behavior engineering model, which links employee behaviors to performance, was the framework used in this study. The data-collection process comprised 7 semistructured interviews with midlevel retail leaders, online company documentation, and researcher observations and assisted in achievin

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3

Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.

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Hossain, Mohammad Younus, and Mahadi Hossain. "E-Service Quality and Consumer Loyalty : A study on Consumer Electronic Retail Industry." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-54656.

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This paper investigated the relationship between e-service quality and consumer loyalty in the context of consumer electronic retail industry in Sweden. E-service quality is found to be a prime determinant of consumer loyalty which is very important for the growth of any business regardless of the industry. On this study, we have selected four most important dimensions of e-service quality which are: Reliability, Responsiveness, Ease of use, and Security. We adopted a quantitative approach for this study and our survey took place in the area of Umea University. We reached a total of 200 respon

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Hemmerick, Barbara Jean. "CONSUMERS' PERCEPTIONS OF QUALITY OF APPAREL AT FASHION STORES." Thesis, The University of Arizona, 1985. http://hdl.handle.net/10150/275383.

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CHARTERS, Stephen, and s. charters@ecu edu au. "Perceptions of wine quality." Edith Cowan University. Business And Public Management: School Of Marketing, Tourism And Leisure, 2003. http://adt.ecu.edu.au/adt-public/adt-ECU2006.0004.html.

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The term `quality' is regularly used by those who produce, promote and consume wine. However, the nature and features of wine quality are rarely explained. This study was designed to explore what drinkers consider to be the nature of wine quality and what they believe its features to be. Focus groups and individual and small group interviews were used to explore the conceptualisation and dimensions of wine quality, how that quality is assessed, and what its relevance may be. There were 105 informants, sourced from three states across Australia primarily by utilising friends and acquaintances o

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Бондаренко, Світлана Михайлівна, та Тетяна Ігорівна Марчук. "Використання інструментів менеджменту якості у практичній діяльності підприємств". Thesis, Видавничий дім "Гельветика", 2019. https://er.knutd.edu.ua/handle/123456789/15046.

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Використання методу QFD на підприємствах дає змогу формалізувати процедуру визначення основних споживчих показників продукту, який планується до виробництва, з врахуванням очікувань споживачів. Він допомагає приймати обґрунтовані управлінські рішення у процесі створення нового продукту. Використання цього методу на етапах проектування та планування дає змогу зменшити або взагалі уникнути коригувань параметрів продукції на подальших етапах життєвого циклу, що призводить до мінімізації збитків і втрат.

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Kelly, Aidan, and Inga Köpsell. "A Discussion of Globalization Theories - Through International Consumer Perceptions." Thesis, Högskolan Dalarna, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-4762.

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Globalization has developed more and more within the business world as well as private life during the last decades. Globalization has influenced the way companies are conducting business and their approach towards the consumers which can have an influence on their way of purchasing. Consumers nowadays have more than ever the possibility to get involved and gather experiences from abroad, as well as companies are taking advantage of this globalization. Within this thesis the following question will be discussed: Do consumers see the value companies try to create for them with an identical offe

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9

Charters, Stephen J. "Perceptions of wine quality." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2004. https://ro.ecu.edu.au/theses/115.

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The term `quality' is regularly used by those who produce, promote and consume wine. However, the nature and features of wine quality are rarely explained. This study was designed to explore what drinkers consider to be the nature of wine quality and what they believe its features to be. Focus groups and individual and small group interviews were used to explore the conceptualisation and dimensions of wine quality, how that quality is assessed, and what its relevance may be. There were 105 informants, sourced from three states across Australia primarily by utilising friends and acquaintances o

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10

Schembri, Sharon T. "Consumer understanding of professional service quality : a phenomenographic approach /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18920.pdf.

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11

Reed, Zandra Elizabeth. "Sensory quality and consumer acceptance of chilled ready meals." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.370021.

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Kennedy, Orla. "Consumer choice, vitamin E supplementation and chicken meat quality." Thesis, University of Ulster, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.398991.

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Shen, Jian. "Essays on Nonlinear Pricing, Quality Investment, and Consumer Search." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397250097.

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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Fi

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Southard, Robyn Nicole. "Employee engagement and service quality." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/R_Southard_042010.pdf.

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Thesis (Master of Public Affairs)--Washington State University, May 2010.<br>Title from PDF title page (viewed on July 13, 2010). "Department of Political Science." Includes bibliographical references (p. 28-31).

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Guggenbühl, Gasser Barbara Elisabeth. "Sensory and non-sensory assessment of consumer quality of apples /." Zürich : ETH, 2006. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=17014.

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Burnett, Margaret J. "Enhanced food traceability: promoting food safety, quality and consumer choice." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31245146.

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Purdy, Joanna Mary Alexandra. "Sensory quality and consumer acceptance of reduced salt ready meals." Thesis, Ulster University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.252430.

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Мареха, Ірина Сергіївна, Ирина Сергеевна Мареха, and Iryna Serhiivna Marekha. "The economic approach to valuation consumer value of environmental quality." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/8286.

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These methods form a battery of useful economic approaches for estimation consumer values of environmental quality. All of the methods deserve continuing scientific scrutiny, have room for improvement, and should be employed cautiously and with a critical eye. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/8286

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Imrie, Brian C., and n/a. "Culture�s influence upon service quality evaluation : a Taiwan perspective." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090506.154534.

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In order to successfully implement service internationalisation, a detailed knowledge of the target foreign culture is required (e.g., beliefs, values, lifestyles, symbols, psycholinguistics, and attitudes). This information may be used to manage the alignment of service offerings with local tastes, and create perceptual stimuli to foster trust and encourage consumption (Fugate 1996). Credible tools are therefore required to provide the market intelligence required to understand the cultural context and inform adaptation to local preferences. Service quality modelling and measurement perform s

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Heung, Che-shing Vincent. "A study of visitors' evaluation of airport restaurant service quality in Hong Kong /." Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B2108015X.

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Szeto, Ping-hang. "Measurement in service quality of Hongkong Telecom in municipal halls." Click to view the E-thesis via HKUTO, 1997. http://sunzi.lib.hku.hk/hkuto/record/B42574626.

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Finneran, Lisa. "Advertising, quality and social learning." Thesis, University of Oxford, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342858.

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Kim, Young Chan. "Quality choice games in durable goods industries." Diss., The University of Arizona, 1992. http://hdl.handle.net/10150/185947.

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This dissertation is concerned with strategic decision processes in markets where products are both durable and differentiated in quality. Thus, a commodity is differentiated in a two dimensional space (a) its consumption time location, and (b) its quality characteristics. Consumers "self-select" a product among various differentiated products. There exists a one-to-one correspondence between a consumer group and a product with a certain quality in a certain period. A monopolist seller, a monopolist lessor, and a sequential entry duopoly seller market are studied in the framework of a two-peri

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Van, der Merwe Samatha Michelle. "The impact of electronic service quality dimension on customer satisfaction." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1367.

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Online purchasing is becoming increasingly common as a purchasing mode. At the onset of e-commerce it was thought that success was guaranteed merely by being present on the internet and offering low prices. Currently customer service has proved itself to be a key element for achieving good results in a website (Zeithaml, Parasuraman & Malhotra, 2002b). In this context, the study of commercial website quality has emerged as an area of strategic importance. As in traditional stores, service quality and customer satisfaction seem to play vital roles in the success and survival of Internet sites.

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Saleh, Katayoun. "An experimental investigation of the effects of perceived co-consumer age on younger consumers' expectations of service quality." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0016/MQ47813.pdf.

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Escamilla-Santana, Clara. "A method to develop sensory quality standards to maximise consumer acceptance." Thesis, University of Reading, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385215.

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Adam, Shaneen. "Youth perception of service quality of large food retailers in the Cape Metropolis." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2654.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017.<br>Retailers (including food retailers) are facing challenging times due to the dynamic business environment. Increasing competition, uncertain economic environment. The sophistication of consumers has prompted retailers to improve not only their product offering but service quality too. Some food retailers, however, have gained a reputation for poor service quality. On the other hand, those food retailers providing high levels of service quality, warrant customer satisfaction and customer loyalty, and min

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Mabhera, Sunungukai. "Consumer perceptions and values on beef quality: implications on beef markets." Thesis, University of Fort Hare, 2015. http://hdl.handle.net/10353/d1020173.

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Beef constitutes an important part of many consumers’ diets. Beef is the most consumed red meat in South Africa. Consumer perceptions can affect the whole supply or value chain of beef. Recently there has been increased interest in food safety; greater concern for environmental and animal welfare issues, increased importance of eating quality and healthy food as well as the greater role of food services. The demand for beef is no longer limited to economic factors alone but to non-economic factors as well. Consumers of beef in Alice have become more concerned about meat-borne risks and persona

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Klaus, Philipp. "A systematic review of measurements of service quality and consumer experience." Thesis, Cranfield University, 2007. http://hdl.handle.net/1826/2042.

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The challenge of predicting consumer behaviour is widely considered by the literature as a rather daunting, but worthwhile task. Which manager or academic would not be interested in using or developing a framework enabling one to predict future behaviour better than existing measurements? Refering to the old saying, stating that ‘only what gets measured, gets managed’, indicating what the literature addresses as a need to track the influence of change through measurements. In order to address my research question and explore the proposition ‘Can a measurement of service quality based on consum

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Khalil, Hibah. "The Role of the Quality of a Website in Consumer Perception." UNF Digital Commons, 2017. http://digitalcommons.unf.edu/etd/748.

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The wide spread of the Internet has allowed businesses to present information, sell products, and provide relevant services through websites. Many researchers argue that websites are an imperative channel for communication and online shopping. However, businesses struggle to retain customers due to low switching cost and lack of face-to-face communication. Customers who do not appreciate the user interface and information presented in the website may choose a competitor’s site to achieve their goals. Therefore, e-loyalty, which is about attracting and retaining customers in an online environme

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Nkhabutlane, Pulane. "The quality attributes of South African rabbit meat and consumer attitudes towards it." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50174.

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Thesis (MA)--Stellenbosch University, 2004.<br>ENGLISH ABSTRACT: Meat processing industries in South Africa are faced with the challenge to produce a variety of white meats. This is due to the fact that consumers tend to consume less red meat and more chicken and pork that are perceived to be healthier due to the negative publicity surrounding red meat and health. The nutritional emphasis is on leaner carcasses and an increase in the consumption of polyunsaturated fatty acids while reducing the ratio of n-6:n-3 polyunsaturated fats in the diet. Another way in which this can be achieved is

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Winder, Adelle, and Oehler Victoria Sverdrup. "Slow your consumers down : A quantitative study on which aspects affect consumer satisfaction within the fashion industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48429.

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Tlhong, Tumelo Maud. "Meat quality of raw and processed guinea fowl (Numeda meleagris)." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1898.

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Thesis (MSc (Consumer Science)--Stellenbosch University, 2008.<br>The purpose of this study was to investigate the chemical composition mineral and cholesterol content of the different cuts (breast, drumstick and thigh) of raw guinea fowl meat. The study also aimed at establishing the effect of cooking method on guinea fowl quality attributes by investigating the effect of different cooking methods on the chemical composition and sensory attributes of the different cuts. The effect of injecting a brine solution on the chemical composition and sensory attributes were also investigated. Th

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Leong, Cynthia S. Y. "Evaluation of service quality : Brisbane City Council, Customer Service Centre." Thesis, Queensland University of Technology, 1999.

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Bowbrick, Peter. "A critique of Lancaster's approach to the economics of quality : an agricultural economics approach." Thesis, Brunel University, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.239098.

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Mercio, Thomaz Zara. "O comportamento do consumidor de carne ovina e sua percepção de qualidade por meio de pistas e atributos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/76843.

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O objetivo do presente trabalho foi analisar o comportamento do consumidor de carne ovina considerando a percepção de qualidade através das pistas e atributos de qualidade. Foram utilizados dois métodos de entrevistas: presencial com consumidores de uma loja especializada em carnes na cidade de Porto Alegre, Estado do Rio Grande do Sul, e questionários online. Ao total, foram entrevistadas 207 pessoas, sendo que 100 responderam o questionário no formato presencial e 107 no formato online. O questionário aplicado nas entrevistas foi classificado como estruturado e possuía cinco partes. A primei

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MacGregor, Elizabeth. "The development and evaluation of measurements on spaghetti with diverse quality characteristics." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/16613.

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Thesis (MSc)--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Pasta manufacturing is a process whereby wheat flour is converted into a shelf-stable food that is more desirable than native wheat flour. It can be fortified and may serve as a valuable source of nutrition in developing countries. Quality measures are of importance in the production process to ensure a consistent and acceptable finished product. Literature provides information on many aspects of wheat types, milling techniques and processing of pasta. Protein content and quality of cultivated wheat varieties is of major

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Grewal, Dhruv. "The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54785.

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This dissertation research synthesizes knowledge from consumer behavior, psychology and applied economics to address a fundamental issue in marketing regarding how buyers evaluate products. Classical economic theory has assumed that buyers have perfect information about products and prices and that buyers are capable of processing this information. However, in reality, buyers face an increasingly complex marketplace with numerous products, incomplete and imperfect information, and a limited capability of processing this information. Hence, this complex market place creates an uncertain environ

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Fang, Chih-hsiung, and 方志雄. "A Study on Service Quality, Consumer Satisfaction, and Consumer Loyalty of Travel Agencies - The Perspective of Elderly Consumers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76033611029311609362.

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碩士<br>國立中山大學<br>高階經營碩士班<br>104<br>Up to present, many scholars do researches into the motivation of Taiwanese participating in tourism. The senior’s travelling research is increasingly important, however, there is a lack of research in this field. Therefore, this thesis will do an empirical research of senior’s travelling market into three mainly part: the evaluation of service quality, customer satisfaction and customer loyalty degree. The research method will adopt questionnaires. The receptionists hand out the questionnaires to customers and collect them all. The main purpose is two topics.

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Yu, Fu-Kai, and 游富凱. "Measuring consumer perception of E-sevice quality variability." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/96349221091380245278.

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碩士<br>元智大學<br>企業管理學系<br>97<br>There are four characteristics of service: intangibility, inseparability, perishability and variability. One of the Service characteristics is “variability” that talks about because traditional service provided by people so that service quality can’t have a consistent performance. On the other hand, E-service has the standard process and rule to provide service to customer. So whether the service variability still exit in E-service and how to measure it that is our motivation in this research. According to the literature review, expert’s suggestion and interviews，

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Huang, Yu-Li, and 黃有利. "Aesthetic Marketing, Perceived Quality and Consumer Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60487245353750137715.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>100<br>Today's environment can be said that the multi-media, multi-channel, multi-perception, pluralistic era, innovation, design, aesthetics as an important element of the product. Civilization and standard of living to enhance the aesthetic requirements of the consumer marketing activities for the total has been increasing, and the advent of the era of the aesthetic economy, means that the people-oriented aesthetic marketing, change people's consumption patterns, but also to reshape the aesthetic values of the people . This study was to explore the aesth

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LAI, YA-WEI, and 賴亞瑋. "The research of Consumer Participation, service quality and consumer satisfaction in the hairdressing industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/77653728334142108772.

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碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>100<br>This study aims at exploring the consumer participation, service quality and consumer satisfaction in the hairdressing industry. After collecting and summarizing related literature, it looks into the influence consumer participation and service quality might have on consumer satisfaction during the professional services of the hairdressing industry. It then examines the differences of consumer participation, service quality and consumer satisfaction within the hairdressing industry with different background variables, analyzing and discussing the differe

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HSIAO, YU-CHU, and 蕭友筑. "Website Quality, Flow, Normative Evaluation, and Consumer Impulsiveness Impact on Consumer Impulse Buying Urgency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/11143069020339144734.

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碩士<br>國立屏東大學<br>國際貿易學系碩士班<br>105<br>In spite of the popularity of mobile shopping, extant research on consumer impulsiveness and urge to impulse buying is limited. This study examined the relationship among mobile shopping platforms, flow, consumer impulsiveness, normative evaluation and urge to impulsive buying. 　　Through questionnaire survey, this study collected 274 valid responses who have ever experienced mobile shopping to test the hypotheses by SmartPLS 2.0. 　　The result of PLS (partial least squares) showed that: (1) website quality has a positive impact on consumer’s flow; (2) consum

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Chen, Ying, and 陳穎. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/24844250239700578396.

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碩士<br>國立臺灣大學<br>商學研究所<br>96<br>The current research aims to examine how consumers correct their product attitudes when the advertised product is advocated by a favorable endorser. It is predicted that the correction behavior is built on a complicated mechanism co-operated by factors of involvement, argument quality, source-product relevance, and source-favorability. Highly involvement consumers treat source as one argument as well, and when other persuasive arguments are not sufficient to form product attitudes, they will focus on processing source. If source-implied arguments are not relevant

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Chen, Ying. "Consumer Correction Behavior: Involvement, Argument Quality, and Source Effects." 2008. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1107200820375200.

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Dasbach, Erik J. "Consumer-oriented measures of health-related quality of life." 1991. http://catalog.hathitrust.org/api/volumes/oclc/25662791.html.

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Thesis (Ph. D.)--University of Wisconsin--Madison, 1991.<br>Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 131-139).

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LIN, CHAO MING, and 林昭銘. "The Analysis of Service Quality, Consumer Satisfaction and Consumer Loyalty by Dispached and Non-Dispached Staffs." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/7e6y44.

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碩士<br>樹德科技大學<br>經營管理研究所<br>94<br>In the contemporary business environment, many enterprises employ dispatchers to cope with the low profit and uncertain investment risk. For enterprises, hiring dispatched workers can provide flexible manpower placement, save labor cost, then promote company competitiveness. The Chinese Telecommunication Company (CTC) employs a lot of dispatched staffs to counteract the competition situation after privatization. These dispatchers provide counter service in many of CTC customer service centers. The purpose of this research is to analyze the differences of servic

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LI, CHING-YI, and 李靜怡. "The Study of Consumer Perception of Clean Lable, Knowledge, Perceived Quality, Consumer Attitudes and Purchase Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e6j3yh.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>105<br>The frequency of food safety incident accompanied by the accleration of the cancer cause the general public to care about what we eat, and unfamiliar additives . Domestics food-related enterprises are also re-planing R&D strategy towards the direction of “clean label” to meet the needs of the public. However,the term is strange to the general public in Taiwn.Therefore the purpose of this study is to learn about the relation of “clean label”knowledge、attitude 、perceived value and purchase intension. The studying using the method of questionnaire survey mainl

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Ou, Ching-Peng, and 歐慶鵬. "The Relationship between Service Quality,Consumer Satiafaction,Trust,and Consumer Loyalty - An Example of A Co.Ltd." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/86295597974772121548.

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碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>95<br>In the literature we intent to review service quality, consumer satisfaction, trust, and consumer loyalty, and develop influence of service quality to consumer satisfaction, trust, and consumer loyalty. This study uses questionnaire survey for data collection. We survey 340 qualified samples which are drugstores of north, midland, and south which had transacted with A company in Taiwan. Finally, we use structure equation model to test our proposed hypotheses. The results of this study are follows: (1) Service quality positively influences consumer satisfac

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