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1

Yıldız, Atila, and Asuman Arslan Duru. "Etlik Piliç Yetiştiriciliğinin Geliştirilmesi Açısından Tavuk Eti Tüketim Alışkanlıklarının İncelenmesi: Uşak İli Örneği." Turkish Journal of Agriculture - Food Science and Technology 7, no. 6 (2019): 833. http://dx.doi.org/10.24925/turjaf.v7i6.833-839.2180.

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This study is consisted of data obtained from the survey conducted with 400 consumers in Uşak province urban area. As a result of the analysis, the average amount of annual per capita chicken meat consumed was calculated as 13.64 kg. The average amount of consumption increases due to the increase in income level. 39.2% of the consumers (consume chicken meat once a week. However, nearly half of consumers (41.7%) consume chicken meat, this is one third in total meat consumption. This ratio is changing according to income groups. Consumers supply chicken meat from vendors, grocery stores and groc
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Tianing, Vita Nur, and Siswahyudianto. "Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Kelompok Tani." Idarotuna : Journal of Administrative Science 3, no. 1 (2022): 57–74. http://dx.doi.org/10.54471/idarotuna.v3i1.28.

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Consumer goals are one of the main things in a business. Because by making efforts that can be done, namely continuing to maintain and increase satisfaction with consumers, consumers will more often repurchase an item or service that has been consumed or used. Consumer goals are determined by several things, including price, product quality, and service quality. This study analyzed the effect of price, product quality, and service quality on consumer satisfaction at the "Belimbing Artha Mandiri" Farmer Group, Bono Village, Boyolangu District, Tulungagung Regency. This study uses a quantitative
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Andrighetto, Cristiana, Omar Jorge Sabbag, Gustavo Lineu Sartorello, and Gelci Carlos Lupatini. "Consumo de carne bovina na comunidade acadêmica da UNESP - Dracena." Revista Ciência em Extensão 10, no. 3 (2014): 133–42. https://doi.org/10.23901/1679-4605.2014v10n3p133-142.

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The objective of this work was to outline the profile and characteristics regarding beef consuming behavior in the academic community, UNESP – Campus Experimental de Dracena, focusing on students, professors, and staff. In this work 170 consumers answered a questionnaire in which we got a profile of the beef consumer. The results obtained of the consumer behavior, by means of profile and consuming habits; product; consumer habits and production system. Among the main results, we can observe that the price no longer features the biggest differential when there is a purchase, however hygiene, co
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Hlédik, Erika, and Dávid Harsányi. "Towards quality consumption." International Journal of Wine Business Research 31, no. 4 (2019): 602–17. http://dx.doi.org/10.1108/ijwbr-10-2018-0063.

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Purpose Hungarian wine culture has been developing steadily over the past decades. The number of wineries offering quality wine is growing as consumer interest in quality consumption increases. The purpose of this paper is to study the segmentation of the Hungarian wine consumers based on their purchase habits and preferences to identify how this shift towards quality consumption is represented in these segments. Design/methodology/approach An online survey was conducted in Hungary. Nearly 28,000 consumers filled in the questionnaire. The TwoStep Cluster analysis could handle the large databas
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Rawung, Cellina Grace, S. L. H. V. Joyce Lapian, and Fitty Valdi Arie. "THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF CHICKEN MEAT AT GOLDEN SUPERMARKET MANADO." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, no. 1 (2023): 613–24. http://dx.doi.org/10.35794/emba.v11i1.45725.

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Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values ​​than just fulfilling them, such as values ​​related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression
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Sayekti, Mayang Dwi, and Jojok Dwiridotjahjono. "Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Konsumen sebagai Variabel Intervening." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 6 (2022): 2511–24. http://dx.doi.org/10.47467/alkharaj.v5i6.2430.

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This study intends to find out whether there is an influence of brand image and product quality on consumer loyalty through customer satisfaction as an intervening variable on silverqueen chocolate consumers in Surabaya. The type of research is quantitative and the data collection technique uses a questionnaire method. The population in this study who became the target population was the people of Surabaya who had consumed silverqueen chocolate products. The number of samples used in this study were 100 respondents. The sampling technique in this study is the purposive sampling technique with
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Edwar, Rizka Cintya. "THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DFC CHICKEN (DEWE FRIED CHICKEN) IN SORONG DISTRICT." juket 4, no. 2 (2024): 34–40. https://doi.org/10.54076/juket.v4i2.458.

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This research aims to determine the effect of product quality on consumer satisfaction with DFC (Dewe Fried Chicken) chicken in Sorong district. This research used quantitative methods with a sample of 100 consumers who had previously consumed DFC chicken. The data collection technique is by distributing and distributing questionnaires and then the data is processed using SPSS. The results of this research show that product quality has a positive and significant effect on consumer satisfaction, so it can be concluded that if product quality increases, consumer satisfaction will increase.
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass
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Susanti, Tripena, and Angelina Fitria Rina Sari. "PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK SABUN LIFEBUOY DI KOTA PONTIANAK." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (2021): 123–37. http://dx.doi.org/10.52300/jemba.v1i2.2991.

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The purpose of this study was to determine how the perception and level of consumer buying interest on the quality of Lifebuoy soap products. The variables used are perceptions and consumer buying interest. The number of samples to be used is 100 respondents who are still loyal to using Lifebuoy soap. This research uses qualitative analysis. The result is that consumers' perceptions of the quality of Lifebuoy soap products are good, especially in the variables of performance, features, conformance to specifications, durability, reliability, serviceability, aesthetics and perceived quality. The
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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.

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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from t
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Agus Sriyanto and Riko Ulanda. "The Influence of Product Quality, Trust, and Service Quality on Consumer Satisfaction." International Journal of Management Research and Economics 2, no. 2 (2024): 12–23. http://dx.doi.org/10.54066/ijmre-itb.v2i2.1705.

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To find out the influence of product quality which partially influences consumer satisfaction, to find out the influence of trust which partially influences consumer satisfaction, to find out the influence of service quality which partially influences consumer satisfaction of Vivan robot product users in Jakarta. The population in this research are consumers who visit and purchase Vivan Robot products in DKI Jakarta, both individuals and shops. The exact number of population members is not known. The number of samples in this study was 96 respondents. The results of the observations that have
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Putri, Nadya Eka, Sri Halimah, Rifqi Habibi, et al. "The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City." International Journal of Economics (IJEC) 3, no. 2 (2024): 1212–19. http://dx.doi.org/10.55299/ijec.v3i2.1133.

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Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint h
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Nabila Khasanah Ummah, Okta Supriyaningsih, and Erlin Kurniati. "Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Baju Thrifthing Dimediasi Kepercayaan dan Sikap Konsumen dalam Perspektif Bisnis Islam." Jurnal Bintang Manajemen 2, no. 3 (2024): 208–27. http://dx.doi.org/10.55606/jubima.v2i3.3308.

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The development of trade has provided very free space for movement in every transaction so that goods and services are easily owned and consumed by consumers, one of which is thrifting clothing which is one of the most basic needs for humans which is very important to use to cover and protect the body in every his activities. The aim of this research is to analyze the influence of brand image on consumer trust, the influence of product quality on consumer trust, the mediating role of consumer trust on the relationship between brand image and product quality, the mediating role of consumer atti
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Wulandari, Ni Luh Adisti Abiyoga, Ni Komang Sumadi, and Mirah Ayu Trarintya. "ANALISIS PENILAIAN KONSUMEN PADA EKUITAS MEREK PRODUK HERBAL AYURWEDA PADA KONSUMEN DI KOTA DENPASAR." WIDYA MANAJEMEN 1, no. 2 (2019): 90–112. http://dx.doi.org/10.32795/widyamanajemen.v1i2.358.

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Ayurveda is one of the oldest holistic treatments in the world. Ayurveda herbal products have the potential to be developed as health products that have competitive advantages. Sustainable competitive advantage is done through strengthening brand equity, namely brand awareness, brand perceived quality, brand association, and brand loyalty. This research was conducted on consumers in the city of Denpasar, using 200 research respondents. Data collection is done by observation, interviews, questionnaires, and literature studies. The results showed that overall the respondents of the study both no
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Skunca, Dubravka, Igor Tomasevic, Nevijo Zdolec, Rezear Kolaj, Georgi Aleksiev, and Ilija Djekic. "Consumer-perceived quality characteristics of chicken meat and chicken meat products in Southeast Europe." British Food Journal 119, no. 7 (2017): 1525–35. http://dx.doi.org/10.1108/bfj-11-2016-0547.

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Purpose The purpose of this paper is to analyse consumer perception of quality characteristics of chicken meat and chicken meat products in Southeast European countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR of Macedonia, Montenegro, and Serbia). Design/methodology/approach Results were collected from a field survey by using data obtained from a questionnaire directed at 2,368 consumers during 2015. Findings This study identified four consumer segments: “typical”, “selective”, “chicken meat preparers” and “uninterested” chicken meat consumers. Originality/value Older consumer
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Rosyid, A. H. A., D. Cahyasita, and Y. S. Hilmi. "Gender Differences and Perceived Quality Influence on Organic Food Consumption in Indonesia." BIO Web of Conferences 69 (2023): 04027. http://dx.doi.org/10.1051/bioconf/20236904027.

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This study aimed to investigate consumer behavior concerning organic food consumption in Indonesia in the context of sustainable development goals (SDGs). Using a questionnaire survey, we collected data from 296 respondents and employed descriptive research alongside Spearman Rank Correlation analysis for assessment. The results revealed that female consumers exhibited a stronger intention to consume organic food consistently compared to their male counterparts. Additionally, Indonesian organic food consumers hold a favorable perception of the quality of organic products, especially emphasizin
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Rizki Ramadhan, Mohammad Akbar, Hary Sastrya Wanto, and Nugrahini Susantinah Wisnujati. "Unlocking Consumer Satisfaction: How Product Quality, Service Quality, and Preferences Drive Hydroponic Lettuce Purchases." Aurora: Journal of Emerging Business Paradigms 1, no. 2 (2024): 60–74. https://doi.org/10.62394/aurora.v1i2.139.

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This study aims to analyze the model of purchasing decisions and their impact on consumer satisfaction when buying hydroponic lettuce. It specifically investigates how product quality, service quality, consumer preferences, and purchasing decisions directly affect consumer satisfaction. Additionally, it examines the indirect influence of product and service quality on consumer satisfaction through purchasing decisions. Utilizing a quantitative research methodology, data was collected via a structured questionnaire employing a Likert scale to measure respondents' attitudes. The sample consisted
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Migliore, Giuseppina, Antonino Galati, Pietro Romeo, Maria Crescimanno, and Giorgio Schifani. "Quality attributes of cactus pear fruit and their role in consumer choice." British Food Journal 117, no. 6 (2015): 1637–51. http://dx.doi.org/10.1108/bfj-04-2014-0147.

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Purpose – The purpose of this paper is to detect what experience and credence quality attributes contribute to the consumer decision to consume cactus pear fruit. The authors therefore try to measure the effect of each quality attribute on consumer choice. Design/methodology/approach – As a theoretical basis, two principal quality attributes emphasised in the literature on consumer behaviour were analysed and adjusted to the specific fruit features. The empirical strategy was carried out by administering a telephone questionnaire survey of 270 interviewees who consume cactus pears in Italy. Th
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Yana, Biletska, Pysarevskiy Mykola, Sokolovska Olena, and Grigorova-Berenda Larisa. "MARKETING RESEARCH AND DESIGN OF QUALITY FUNCTION IN THE PRODUCTION OF INNOVATIVE PRODUCT OF HEALTH PURPOSE." TECHNOLOGY AUDIT AND PRODUCTION RESERVES 3, no. 4(53) (2020): 41–44. https://doi.org/10.15587/2706-5448.2020.203738.

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<em>The object of the experiment was 600 people, potential consumers of dairy products. Of these, 210 were practically healthy and 390 who had certain diseases. The subject of research was their consumer preferences regarding the appearance on the market of an innovative product for health purposes. One of the problems of our time is the lack of food in the market for special diet food.</em> <em>The study found that 20% of those surveyed consume classic drinking yogurts almost daily. 15, 13 and 12% of respondents daily consume cottage cheese, sour cream and yoghurts with cereal toppings (respe
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Permata Putri, Silvi, and Syaefulloh Syaefulloh. "The Influence Of Brand Image And Product Quality On Loyalty Through Customer Satisfaction As An Intervening Variable For Customers Of Almeeraakyla Pekanbaru." Dinasti International Journal of Economics, Finance & Accounting 5, no. 5 (2024): 4755–65. http://dx.doi.org/10.38035/dijefa.v5i5.3602.

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The research aims to understand: (1) The influence of brand image on customer loyalty with consumer satisfaction, (2) The influence of product quality on customer loyalty with consumer satisfaction, (3) The influence of brand image on customer loyalty, (4) The influence of product quality on consumer loyalty, and (5) The influence of consumer satisfaction on customer loyalty. The method of this research activity is quantitative. The population in this research activity is consumers who buy and consume Almeeraakayla products in Pekanbaru City with a sample of 100 people. The technique used in a
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Rosak-Szyrocka, Joanna, and Lovorka Begović Blažević. "Food Safety in Quality Mark Aspect." System Safety: Human - Technical Facility - Environment 1, no. 1 (2019): 558–65. http://dx.doi.org/10.2478/czoto-2019-0071.

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AbstractThe purpose of the publication is to determine the level of consumer awareness regarding the knowledge of quality marks and food safety awareness in the aspect of purchasing decisions. The research covered a group of 51 respondents who were residents of the Silesian Voivodship. On the basis of literature research and analysis in the field of food quality and safety, the following hypothesis was formulated: By using generally known management methods, we can determine the degree of consumer awareness in terms of quality labels and food safety in the aspect of purchasing decisions. The r
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Yuanita, Maulina, and Adi Sutanto. "Implementing the Quality Function to Improve the Organic Vegetable Quality." Agriecobis : Journal of Agricultural Socioeconomics and Business 6, no. 02 (2023): 196–208. http://dx.doi.org/10.22219/agriecobis.v6i02.29280.

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This research delves into the pivotal role of quality management in sustaining organic vegetable production, underscoring its profound connection to consumer satisfaction and subsequent impact on purchasing decisions. Within the organic market, predominantly catering to the upper to middle-class demographic in Batu, East Java, Indonesia, consumer preferences dictate heightened product specifications and, consequently, necessitate a focus on quality. To fortify market presence, this study advocates for the direct involvement of organic farmers throughout the entire production-to-marketing conti
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Felderhoff, Chad, Conrad Lyford, Jaime Malaga, et al. "Beef Quality Preferences: Factors Driving Consumer Satisfaction." Foods 9, no. 3 (2020): 289. http://dx.doi.org/10.3390/foods9030289.

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The current study was designed to broaden the understanding of the attributes impacting the sensory properties of beef when consumed. Using a survey of consumers from three different geographical regions in the United States (US), we determined the impacts of three attributes on overall satisfaction in several different ways. The two main statistical methods used were an Ordinary Least Squares (OLS) model and the Conditional Logit model. Perhaps the most important finding of this study was that flavor was the largest contributor to consumer satisfaction. This finding was consistent throughout
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Rahmawati, Christina Heti Tri, Henita Susanti Kunda, and Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS." Jurnal Manajemen 12, no. 2 (2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.

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Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction.
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Ariyawardana, Anoma, Ramu Govindasamy, and Allan Lisle. "Capturing the consumer value: the case of red lentils." British Food Journal 117, no. 3 (2015): 1032–42. http://dx.doi.org/10.1108/bfj-11-2013-0319.

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Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand. Design/methodology/approach – Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept surv
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Kim, Yu Kyoum, Galen Trail, and Yong Jae Ko. "The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework." Journal of Sport Management 25, no. 6 (2011): 576–92. http://dx.doi.org/10.1123/jsm.25.6.576.

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The importance of relationship quality in relationship marketing has been well documented; however, very little attention has been paid to the issues of relationship quality in sport consumer behavior contexts. We investigated the cognitive structure of relationship quality (RQ) constructs (Trust, Commitment, Intimacy, Identification, Reciprocity) by comparing a general-specific model to a hierarchical model. In addition we empirically tested the link between RQ and three sport consumer behavioral intentions: attendance, media consumption, and licensed merchandise consumption. The model compar
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Asdhion, Alessandro, Redy Badruddin, and Agung Trisusilo. "The Effect of Brand Image, Product Quality, and Price on Customer Loyalty Through Customer Satisfaction on Brand in the City of Bengkulu." Musamus Journal of Agribusiness 8, no. 1 (2025): 15–28. https://doi.org/10.35724/mujagri.v8i1.6207.

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As time progresses, humans are busy with activities every day. Urban communities tend to have poor lifestyles, especially in terms of diet. The existence of the YKLT (YKL) brand of fermented milk is one solution for maintaining body immunity during busy urban lives. This research aims to determine the influence of brand image, product quality, and price on consumer loyalty through consumer satisfaction with YKLT products. This research was conducted on consumers who consumed YKLT products in Bengkulu City. The number of samples taken in this research was 96 respondents using purposive sampling
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Universitas Nasional, Rahayu Lestari, and Elwisam Universitas Nasional. "JUMPA Vol.4 No.2, Juni 2017 PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN HYPERMARKET GIANT TANGERANG DAN TANGERANG SELATAN." Jurnal Manajemen dan Perbankan (JUMPA) 4, no. 2 (2017): 40–67. http://dx.doi.org/10.55963/jumpa.v4i2.212.

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Respondents in this study is that consumers who buy and use as well as to comment that shopping at Giant Hypermarket has advantages and higher profits so that consumers feel the satisfaction of making loyal than the other hypermarkets. Although many consumers find the allure of the many product options, the reality is sometimes confused by the participating consumer kadng the product selection. The urge to constantly consume a product must also be influenced by various factors such as taste, price, product quality, and no less important is the brand of the product itself which can sometimes be
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Febrianti, Nila Osama, Mochamad Rizal Yulianto, and Sumartik Sumartik. "The Influence of Digital Marketing, Product Quality, and Service on Consumer Purchase Interst at Café Scooterafee Bangil." KOLOKIUM Jurnal Pendidikan Luar Sekolah 12, no. 2 (2024): 450–66. https://doi.org/10.24036/kolokium.v12i2.889.

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Every business actor in each business category is required to have sensitivity to every change that occurs. Digital marketing plays a very important role in business activities, considering its orientation towards providing value to consumers. Café Scooterafee is one of the cafes widely discussed by the millennial generation today. Café Scooterafee can influence consumer purchase intention through the quality of its products and services. The purpose of this study is to determine the variables that have the most significant impact on increasing consumer purchase intention towards Café Scootera
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Michael, Michael, and Yokie Radnan Kristiyono. "THE IMPACT OF BRAND IMAGE, ADVERTISING, QUALITY OF SERVICE ON REPURCHASE INTENTION, AND ELECTRONIC WORD OF MOUTH MEDIATED BY CUSTOMER EXPERIENCE AT SHOPEE ONLINE STORE." Media Riset Bisnis & Manajemen 22, no. 2 (2024): 107–22. http://dx.doi.org/10.25105/mrbm.v22i2.15484.

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There is the goal of this study, namely to determine the effect of Brand Image on Consumer Experience, Advertising on Consumer Experience, Service Quality on Consumer Experience, Consumer Experience on Repurchase Intention, Consumer Experience on Electronic Word of Mouth, as well as knowing the effect of Consumer Experience that mediates Brand Image on Repurchase Intention, Consumer Experience mediating Advertising on Repurchase Intention, Consumer Experience mediating Service Quality on Repurchase Intention, Consumer Experience mediating Brand Image on Electronic Word of Mouth, Consumer Exper
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Murfield, Monique, Christopher A. Boone, Paige Rutner, and Rodney Thomas. "Investigating logistics service quality in omni-channel retailing." International Journal of Physical Distribution & Logistics Management 47, no. 4 (2017): 263–96. http://dx.doi.org/10.1108/ijpdlm-06-2016-0161.

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Purpose The purpose of this paper is to investigate the impact of logistics service quality (LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment. Design/methodology/approach An empirical, survey-based approach is used to collect data from consumers about experiences with two different omni-channel retail scenarios: buy-online-pickup-in-store (BOPS), and buy-in-store-ship-direct (BSSD). Participants responded to questions regarding the LSQ, consumer satisfaction, and consumer loyalty relative to their actual experience in one of these situations. Findings Results sug
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Dahesihsari, Rayini, Novita Novita, and Immanuel Yosua. "Credibility of EWOM and Consumer Satisfaction on Food/Health Supplement Products during the COVID-19 Pandemic." International Journal of Business, Economics, and Social Development 5, no. 1 (2024): 45–53. http://dx.doi.org/10.46336/ijbesd.v5i1.577.

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During the pandemic, many information about the function of various food and health supplement products for prevention/recovery from Covid-19 infection circulated through EWOM (electronic word of mouth), which was believed by consumers, even though not all of them were proven to be true. This study aims to examine the role of perceived EWOM credibility on consumer satisfaction with food/health supplement products during the COVID-19 pandemic. The theoretical framework guiding this research is Source Credibility Theory, which provides a lens to examine how the credibility of EWOM sources affect
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Taan, Hapsawati. "Service Quality and Consumer’s Trust Using PT. JNE Gorontalo Branch." International Journal of Applied Business and International Management 4, no. 1 (2019): 103–11. http://dx.doi.org/10.32535/ijabim.v4i1.387.

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Increasing quality of services increasingly gets the attention of companies to increase supply to consumers. The purpose of this study is to find out and analyze: 1) Effect of service quality on consumer decisions, 2) Effect of trust in consumer decisions, 3) Effect of service quality and trust simultaneously on consumer decisions. The sampling method uses non-probability sampling with the accidential sampling technique with a total sample of 96 people. The unit of analysis is consumers who use the services of PT. Gorontalo Branch JNE. Data collection is done through observation and questionna
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Fadli, Muhammad, Alfina Zsazsa Naqiya, and Sukardi Sukardi. "Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City." Equity: Jurnal Ekonomi 12, no. 2 (2024): 8–17. https://doi.org/10.33019/equity.v12i2.327.

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This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and sig
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Sisca, Sisca, Andy Wijaya, and Retno Widianti. "MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR." Maker: Jurnal Manajemen 9, no. 2 (2023): 269–76. http://dx.doi.org/10.37403/mjm.v9i2.635.

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Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows:
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Kelvin, Kelvin, and Liem Bambang Sugiyanto. "The Influence Of Product Quality, Price, And Brand Image On Consumer Loyalty Mediated By Consumer Satisfaction (Empirical Study: Consumers Of Kacang Kulit Dua Kelinci In Jakarta)." Journal Research of Social Science, Economics, and Management 3, no. 3 (2023): 575–85. http://dx.doi.org/10.59141/jrssem.v3i3.561.

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This research aims to determine how product quality, price, and brand image influence consumer loyalty in consuming Kacang kulit Dua Kelinci, mediated by Consumer Satisfaction. This research uses a quantitative approach. The survey was conducted on 180 respondents who had consumed the Kacang kulit Dua Kelinci in the province of DKI Jakarta. Data analysis was performed using the Structural Equation Model (SEM) AMOS. The research results show that the price of Kacang kulit Dua Kelinci has a strong relationship and a significant influence on consumer loyalty in consuming Kacang kulit Dua Kelinci
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Robi Santoso, Tri Endang Yulianti, Reni Diah Setiowati, and Ilham Setio Wibowo. "The Effect of Product Quality, Service Quality and Digital Marketing on Consumer Satisfaction of Harrum Mart Retail Stores." International Journal of Economics and Management Sciences 1, no. 3 (2024): 188–99. http://dx.doi.org/10.61132/ijems.v1i3.136.

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In an increasingly advanced era in terms of digital marketing encouraging people to adapt to increasingly advanced technology, in the digital era purchase decisions can be made based on several applications that are often used by the public, currently, Harrum Mart retail stores are stores that sell their merchandise online and offline, in its use the quality of the product can describe the extent of the product's ability to meet the needs of consumers, , when the service is in accordance with consumer expectations, it can be said to be effective in increasing consumer satisfaction. Quality ser
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Muinah Fadhilah, Agus Dwi Cahya, and M. Jurais Ardiansyah. "The Effect of Price And Service Quality on Consumer Satisfaction With Purchasing Decisions As Mediating Variables on Alfamart Consumers." Economos : Jurnal Ekonomi dan Bisnis 5, no. 2 (2022): 125–31. http://dx.doi.org/10.31850/economos.v5i2.1808.

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This study aims to determine the effect of price and service quality on consumer satisfaction with purchase decisions as a mediating variabel on Alfamart consumers. The sampling technique used the Lemeshow formula. Data were obtained by distributing questionnaires about price, service quality, purchasing decisions, and consumer satisfaction to 130 respondents. The data analysis technique in this study is the Structural Equation Model (SEM) using the AMOS application. The results showed: 1) Price and service quality had a positive and significant effect on consumer satisfaction at Alfamart cons
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Dykiel, Magdalena, Bernadetta Bienia, Jolanta Baran, and Ewelina Haręzga-Ciurkot. "Consumer evaluation of yogurt attractiveness." Journal of Life and Medical Sciences 1 (31)/2021 (August 24, 2021): 33–47. https://doi.org/10.5281/zenodo.5261636.

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Quality in the food market is a fundamental issue for many consumers because low quality food is a health hazard. The buyer when making a purchase seeks to purchase food of high quality, according to his/her individual perception of the subject - quality. Evaluation of buyers&rsquo; perception, quality is the subject of many surveys. The aim of this study was to determine consumer preferences for yogurt consumption. They represent an important position in the group of purchased dairy products. It was shown that fruit yoghurts are preferred products. More than &frac34; of the respondents prefer
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Le, Tam Minh, Sébasien Le, and Dzung Hoang Nguyen. "Assessing consumer-perceived food quality using conjoint analysis." Science and Technology Development Journal 17, no. 3 (2014): 21–31. http://dx.doi.org/10.32508/stdj.v17i3.1498.

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Quality is considered the most indispensable means to compete in the marketplace for all food companies. Apart from the objective quality concerning the physical – chemical – microbiological characteristics, which links to the concept of food security; the subjective quality concerning the quality as perceived by consumers is utmost important since it links to the concept of consumer demand [1].&#x0D; This paper proposed a new methodology which aimed to assess the subjective quality as follows: (1) to examine whether consumers could perceive and/or understand the quality criteria used by exper
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Harsasi, Meirani. "WORD OF MOUTH (WOM) DALAM INDUSTRI JASA : KAITANNYA DENGAN SIKAP DAN KEMUNGKINAN MEMBELI." JURNAL BISNIS STRATEGI 3, no. 2 (2017): 31–41. http://dx.doi.org/10.14710/jbs.15.1.31-41.

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In buying a service, consumers often find it is difficult to choose a suitable service provider that will serve them as they are expected. This is happened because the nature of a service is intangibility so consumers can assess the quality of a service after they consume it. One easy way for consumers to obtain information about a service is by asking someone who has consumed the same service before. This is called word of mouth = WOM. Some researches indicate that WOM can influence the possibility of a consumer to choose and buy a service. Furthermore, an unsatisfied consumer will tell more
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Nurhasan, Sofian, and Dudi Hendaryan. "The Influence of Service Quality and Social Media on Consumer Satisfaction." Almana : Jurnal Manajemen dan Bisnis 5, no. 3 (2021): 460–73. http://dx.doi.org/10.36555/almana.v5i3.1721.

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Consumer Satisfaction is part of the elements inherent in consumers. Currently, there are several alternatives to ensure customer satisfaction, including Service Quality and Social Media. The purpose of this research is to find out how Service Quality, Social Media, and Consumer Satisfaction are applied by the Selly Keyboard at the Dreamscometrue Online Business Community. And to find out how much influence Service Quality has on Consumer Satisfaction, Whatsapp Business Social Media on Consumer Satisfaction, and the influence of Service Quality and Social Media on Consumer Satisfaction. This r
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Tanjung, Aulia Adisti Husnaini, Else Else, M. Shultan Satria, and Suhail Elvari. "THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)." Indonesian Marketing Journal 2, no. 2 (2023): 100. http://dx.doi.org/10.19166/imj.v2i2.6762.

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&lt;p&gt;This study tested and analyzed product quality, service, customer satisfaction, and consumer repurchase interest at Starbucks Indonesia. The research population sample is Starbucks Indonesia Consumers with a sample size of 105 respondents. In testing the data analysis hypothesis using SPSS Version 21.0, the results show that product quality and service quality significantly affect consumer satisfaction. Product quality and consumer satisfaction affects repurchase intention, but service quality has no significant effect on the repurchase intention.&lt;/p&gt;
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Kunto, Duantra Bergas Ari, Dase Hunaefi, and Budi Nurtama. "Integrasi Metode Kano dan Turf dalam Evaluasi Sensori Minuman Cokelat Instan Komersial." Jurnal Teknologi dan Industri Pangan 33, no. 2 (2022): 137–47. http://dx.doi.org/10.6066/jtip.2022.33.2.137.

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Sensory attribute is one of quality parameter that affects buying intention of consumer for commercial instant chocolate drink product. Evaluation of consumer liking using hedonic method or ideal profile method was not enough to fulfill consumer satisfaction. This research aims to identify sensory attributes which are able to give consumer satisfaction using survey method integrated with structural equation model (SEM), Kano method, and total unduplicated reach and frequency (TURF). Kano method is used to evaluate sensory attributes based on consumer satisfaction, while TURF is used to identif
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Krisna Pramudia Putra Wibowo, Ustadus Sholihin, and Beny Mahyudi Saputra. "Pengaruh Harga, Lokasi, Kualitas Pelayanan dan kualitas Produk terhadap Kepuasan Konsumen pada Percetakan Maskumambang Kediri." PPIMAN : Pusat Publikasi Ilmu Manajemen 1, no. 4 (2023): 184–99. http://dx.doi.org/10.59603/ppiman.v1i4.126.

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The study aims to determine the effect of price, location, service quality, and product quality on consumer satisfaction in printing maskumambang kediri. The sample in this study amounted to 80 consumers who had made purchases at the Kediri maskumambang printing house. The sampling technique uses accidental sampling. This research uses quantitative methods which are then processed using SPSS. The results showed that price affects consumer satisfaction, location does not affect consumer satisfaction, service quality affects consumer satisfaction, product quality affects consumer satisfaction. P
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ST. Farida and Ismunandar Ismunandar. "Pengaruh Kepuasan Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Pada Toko Yuikaashop Kabupaten Bima." JURNAL MANAJEMEN DAN BISNIS EKONOMI 1, no. 4 (2023): 438–51. http://dx.doi.org/10.54066/jmbe-itb.v1i4.884.

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Every day the fashion business is increasingly in demand by entrepreneurs, both new and experienced. When building a fashion store, you must think about consumer satisfaction and product quality because satisfied customers tend to create profitable relationships to create customer loyalty. Consumer satisfaction and good product quality are determining factors for the success of a business, especially the fashion business. Companies must think about product satisfaction and quality first so that the business they undertake becomes a success. Consumer satisfaction is defined as an effort to fulf
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Anggraini, Lilie, Rr. Erlina, and Dwi Asri Siti Ambarwati. "Implementation of Quality Function Deployment (QFD) to Improve Service Quality at Neat Barbershop in Bandar Lampung." InJEBA : International Journal of Economics, Business and Accounting 2, no. 3 (2024): 328–37. https://doi.org/10.5281/zenodo.13629045.

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Neat Barbershop is a business in the service sector located on Jl. Gajah Mada No. 55 CD, Kota Baru Bandar Lampung which aims to provide the best quality haircut service of consumer choice. However, Neat Barbershop experiences instability in the number of customers who come and tends to decrease every month. This instability can cause lagging and reduce consumer interest in using services. This study aims to identify the services needed by consumers through the voice of the customer, then analyze which services need to be improved or maximized to achieve customer satisfaction. The method used i
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Yu, Qiyu. "Research on Factors Affecting Consumers' Purchase Intention." Advances in Economics, Management and Political Sciences 37, no. 1 (2023): 61–66. http://dx.doi.org/10.54254/2754-1169/37/20231835.

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Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers willingness to pay for premiums, data on the influence of trust on consumers purchase intentions, and brand product quality by lookin
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Kral, Pavol, and Katarina Janoskova. "Consumer perception of global branded products quality." SHS Web of Conferences 74 (2020): 01018. http://dx.doi.org/10.1051/shsconf/20207401018.

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The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced international brand policy. A successful brand in the domestic market is not a prerequisite of success in global markets. Successful global brand reflect on the rational as well as emotional customer expectations and desires that may change over time. The consumers generally consider branded product to the significant of quality, and they are likely to opt for the proven brand rather than even conside
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Girsang, Nanda March Dhearni, and Faadhil Faadhil. "Factors Affecting Consumer Satisfaction." Journal of Education, Humaniora and Social Sciences (JEHSS) 7, no. 3 (2025): 903–8. https://doi.org/10.34007/jehss.v7i3.2336.

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This study presents a literature review of the factors influencing consumer satisfaction. Consumer satisfaction results from the accumulation of consumers and consumers where there is an assessment of the unique features of the product or service that are by consumer expectations. Satisfying consumer needs is the desire of every company. In addition to being an essential factor for the company's survival, satisfying consumer needs can increase competitive advantage. The importance of studying consumer satisfaction has been widely expressed in previous studies. The study revealed many factors i
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