Academic literature on the topic 'Contact audience'

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Journal articles on the topic "Contact audience"

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Baek, Young Min, Soo-Chan Ahn, and Wi-Geun Kim. "Journalist-Audience Contact and Public Trust in News Media : Empirical Examination of Journalist-Audience Contact Hypothesis." Korean Journal of Journalism & Communication Studies 63, no. 5 (2019): 119–51. http://dx.doi.org/10.20879/kjjcs.2019.63.5.004.

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Silk, Ilkay, and Vicki Young. "2 TNB’s Contact Theatre." Canadian Theatre Review 48 (September 1986): 31–33. http://dx.doi.org/10.3138/ctr.48.007.

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As New Brunswick’s regional theatre, Theatre New Brunswick’s mainstage company tours each of its five annual productions to eight different centres outside its home-base of Fredericton. Young audiences experience live theatre staged by its peripatetic Young Company in schools throughout the Atlantic region during a six-month tour. With the arrival of Janet Amos as artistic director came the decision to further “broaden the scope of TNB’s programming, develop a new audience, and create more work opportunities.” In October of 1985, Theatre New Brunswick expanded its programming to include a seco
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Chen, Huan, Yifan Zuo, Rob Law, and Mu Zhang. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television." Sustainability 13, no. 7 (2021): 3875. http://dx.doi.org/10.3390/su13073875.

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Cultural media, film, and television works can increase the popularity of the image of tourist destinations, thereby promoting the sustainable development of the tourism industry and obtaining economic benefits. This study takes Chinese kung fu film and television as examples to explore the mechanism of audience participation in the perception of tourist destinations. It further explores the mediating effect of cultural contact. The study took the image perception of tourist destinations as the dependent variable and audience participation as the independent variable. A total of 331 subjects w
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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad." Jurnal Pengajian Media Malaysia 20, no. 1 (2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.

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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study.
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Zhang, Fangming. "Research on Audience Needs for Slow-Paced Amusement Shows from the Perspective of Uses and Gratification." Journal of Education, Humanities and Social Sciences 14 (May 30, 2023): 529–38. http://dx.doi.org/10.54097/ehss.v14i.8924.

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Up against the impetuous and depressing fast-paced times, slow-paced amusement shows have come into being, which were watched by audiences with healing audio-visual presentations, turning the spiritual support for the audience to adjust their emotions and pursue poetic life. As a typical representative of slow-paced amusement shows, Back to Field has been a great success. However, the output of more and more similar programs makes it prominent in homogeneous modeling, leading the audience to lack emotional identity. Therefore, it is necessary to study audience needs. Based on the theory of use
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Todd, Macy. "Identification and Contagion in Anna Rose Holmer's The Fits." Screen Bodies 8, no. 1 (2023): 55–70. http://dx.doi.org/10.3167/screen.2023.080105.

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Abstract “Identification and Contagion” asks the question of how film can address the body of its viewer in an ethical dimension. Because contemporary movements such as Black Lives Matter and #MeToo have insisted that being in public means always being a raced and sexed body, film's ability to address audiences as though they were perspectives divorced of corporeal matter must be considered an ethical problem. The 2016 film The Fits provides a model of how a film can formally and thematically address an embodied audience. At the level of form, characters stare out through the camera at the aud
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Yohalem, Hannah. "Displacing Vision: Contact Improvisation, Anarchy, and Empathy." Dance Research Journal 50, no. 2 (2018): 45–61. http://dx.doi.org/10.1017/s0149767718000220.

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In this article, I specify and historicize the modes of communication that were at play among practitioners of contact improvisation+ and between the dancers and their audiences throughout the 1970s and into the early 1980s. I argue that contact improvisation's turn away from dance as a performed visual medium and toward the tactile experience of the participants exceeds a phenomenological reading and instead needs to be considered in light of anarchist theories of mutual assistance in which group behavior supports individual development. At the same time, however, Steve Paxton, the founder of
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Rogers, Shane L., Oliver Guidetti, Craig P. Speelman, Melissa Longmuir, and Ruben Phillips. "Contact Is in the Eye of the Beholder: The Eye Contact Illusion." Perception 48, no. 3 (2019): 248–52. http://dx.doi.org/10.1177/0301006619827486.

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In a simple experiment, we demonstrate that you don’t need to mindfully look at the eyes of your audience to be perceived as making eye contact during face-to-face conversation. Simply gazing somewhere around the face/head area will suffice. Or to borrow a term from Mareschal and colleagues, direct gaze will suffice. For those readers who experience anxiety when gazing specifically at another person’s eyes, or when being gazed at, we expect this is welcome news.
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Rom, Ellen A., James C. Finley, and James R. Grace. "Using Direct Mail in Extension Programming for Nonindustrial Private Forest Landowners." Northern Journal of Applied Forestry 7, no. 4 (1990): 171–74. http://dx.doi.org/10.1093/njaf/7.4.171.

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Abstract Four pilot direct mail programs for nonindustrial private forest (NIPF) landowners were conducted in northwestern Pennsylvania. The programs varied in method of contact (targeting versus self-selection) and in type of information (economic versus multiple-use). The programs established contact with many landowners who had not been reached by past extension efforts. Type of information was not related to audience size, audience makeup, or program impact. Targeting reached more landowners than did the self-selection method, but self-selection maintained a greater percentage of these con
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Min, Young-Kyung. "Contact Zone in TESOL: East and West Immersion." Journal of International Students 2, no. 1 (2012): 83–85. http://dx.doi.org/10.32674/jis.v2i1.535.

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I was invited to give a talk at the Gwangju International Center (GIC) in Korea in Summer 2011. The GIC was established in 1999 by the Gwangju Citizens' Alliance to promote intercultural understanding and cooperation between foreign residents and local people in Gwangju, the capital of Chonnam Province, in Korea. Under the title of “Images of Writing across Cultures,” I gave my talk about culturally embedded writing practices across nations and presented some practical strategies that the audience could use in various writing contexts. There were about 60 people in the audience. Half of them w
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Dissertations / Theses on the topic "Contact audience"

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Groschel, Uwe. "Audiences and participants : researching theatre users at Contact, Manchester." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/audiences-and-participants-researching-theatre-users-at-contact-manchester(ed0dbc91-5fc5-44ea-a7c8-627691ab8e1e).html.

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When people 'go to the theatre' we know that they are audiences. When young people go to Contact, however, they might be audiences, performers and/or theatre makers - they might play all three or more roles. Contact's users blur existing concepts and terminology. When we want to know more about theatre audiences, audience research offers models based on the distinction between audiences and theatre makers. If we want to know more about Contact's users, however, a model reflecting the blending of audiences and theatre makers' roles has yet to be developed. This thesis engages with Contact's use
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Принько, М. С. "Класифікація некомерційних організацій відповідно до сфери впливу". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47770.

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Сфера впливу організації – це фактично зона спрямування її зусиль згідно з її місією. Місія організації визначає саму ту цінність товару, навколо якої об’єднуються члени та волонтери організації, те, що є важливим для контактних аудиторій організації. Контактними аудиторіями організації ми називаємо всіх осіб, які взаємодіють з організацією.
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Bezuidenhout, Sonja. "Evaluating audience responses to promotional messages." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020280.

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This study explored the guidelines advocated by selected media content analysis with the aim of identifying effective approaches to evaluate audience responses to promotional messages. Drawing from literature and documented deliberations by industry professionals, content-specific analysis protocols were applied and tested using a case study representing topic-specific responses to the Two Oceans Quay 5 product launch. In doing so, a logical observation of the communication in unpaid media placements and relevant discussions distributed in public media channels was completed. It is in this sen
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Lawrence, Mike. "Shakespeare's unwritten contract with his audience : a study of his professional practices." Thesis, University of Sussex, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296554.

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Shakespeare's Unwritten Contract With His Audience, A Study at His Professional Practices proposes that Shakespeare had a manifesto tor the theatre as rigorous as that of Ben Jonson whose writings leave lIS in doubt as to how he saw the function of drama and the dramatist. This thesis concentrates on the plays Shakespeare wrote after he became a member of the Lord Chamberlain's Men in 1594 - when he could exercise more control over his work than his unattached contemporaries. It argues that of equal importance to what Shakespeare wrote are the choices he had, but which he chose not to exercise
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Aron, Danielle Belinda. "Production and reception in British television documentary : a genre-based analysis of mass-mediated communication." Thesis, London School of Economics and Political Science (University of London), 1999. http://etheses.lse.ac.uk/2866/.

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This thesis explores the nature of communication in television documentary, based on an investigation of production, reception and their interrelationship. It assumes that social context is fundamental to an understanding of mass communication. Doise's (1986) levels of analysis (intrapersonal; interpersonal/situational; positional; cultural/ideological) provide the framework for conceptualizing social context. Audience reception research, which appreciates viewers' active role in reception and influence on production, inspires the qualitative approach. Whilst these premises challenge a traditi
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Gurwin, Laura. "Audience Engagement on Twitter: The Rijneveld Translation Controversy." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44764.

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Much research exists on cancel culture and cultural gatekeeping. However, there is little research on more recent examples of cancel culture stemming from the Netherlands. The current study sought to examine how active Twitter users have responded to what I have titled, the Rijneveld translation controversy on Twitter. This controversy involves questions of racism or reverse racism after a Dutch White translator, Marieke Lucas Rijneveld, reversed their decision to translate works of the African-American writer, Amanda Gorman after receiving much backlash from the public. This was followed by d
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Hill-James, Candeeda Rennie. "Citizen tourist: newspaper travel journalism's responsibility to its audience." Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16304/1/Candeeda_Hill-James_Thesis.pdf.

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Travel is the stuff of dreams. But its facilitation or impediment is the reality of commerce and governments and their manipulation by marketing and political considerations. This thesis examines how travel journalism can maintain responsibility to a 'private' tourist audience in the 'public' tourism sphere. Travel journalism is not only an under-researched area, but provides an important site to study the role of public interest information for a consumer audience participating in a sometimes culturally and politically dangerous activity. The reporting of travel by mainstream newspaper
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Hill-James, Candeeda Rennie. "Citizen tourist: newspaper travel journalism's responsibility to its audience." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16304/.

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Travel is the stuff of dreams. But its facilitation or impediment is the reality of commerce and governments and their manipulation by marketing and political considerations. This thesis examines how travel journalism can maintain responsibility to a 'private' tourist audience in the 'public' tourism sphere. Travel journalism is not only an under-researched area, but provides an important site to study the role of public interest information for a consumer audience participating in a sometimes culturally and politically dangerous activity. The reporting of travel by mainstream newspapers co
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Kirchoff, Sarah M. "The influence of context on message-making and audience reception in graphic design /." Online version of thesis, 2008. http://hdl.handle.net/1850/6243.

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Redhead, Tracy. "Interactive music formats : will audiences interact?" Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/80881/4/Tracy_Redhead_Thesis.pdf.

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The purpose of this research was to conduct a pilot study of a prototype interactive music release format which sought to investigate the readiness of audiences to interact with an interactive alternative to a fixed recorded work. A prototype music interface was created for testing. The prototype was then tested on a sample of users to understand what factors might be critical to audience engagement. The research further investigated the potential implications of the interactive release format on musicians' creative process.
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Books on the topic "Contact audience"

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Obuhova, Galina, and Galina Klimova. Fundamentals of public communication skills: practical recommendations. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1090527.

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The textbook discusses the methodological foundations of the preparation and presentation of public speeches in various fields of activity, including business. The factors influencing the skill of the speaker are considered. Recommendations are given on the technique of conducting various types of public speeches and practical techniques of audience ownership are shown. Special attention is paid to the methods of establishing contact between the speaker and the audience and the psychological influence of the speaker on the audience. Practical recommendations and exercises for improving the spe
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Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising.
 Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (
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Giovanni, Manetti, and Pozzato Maria Pia, eds. I mass media fra testo e contesto: Informazione, pubblicità, intrattenimento, consumo sotto analisi. Lupetti, 1992.

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Rendell, James. Transmedia Terrors in Post-TV Horror. Amsterdam University Press, 2023. http://dx.doi.org/10.5117/9789463726320.

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In the twenty-first century horror television has spread across the digital TV landscape, garnering mainstream appeal. Located within a transmedia matrix, Transmedia Terrors in Post-TV Horror triangulates this boom across screen content, industry practices, and online participatory cultures. Understanding the genre within a post-TV paradigm, the book readdresses what is horror television, analysing not only broadcast TV and streaming platforms but also portals such as YouTube, Twitch.TV, and apps. The book also investigates complex digital media ecologies, blurring distinctions between niche a
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Kolesov, Mihail. Régis Debray and the Latin American revolution of the XX century. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/25287.

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The main task of the author is to give a broad picture of the main processes of the revolutionary movement in several countries of Latin America of the XX century continental historical context. The author used primarily the original (Spanish) sources, among which a special place belongs to works by the famous French writer Régis Debray (Regis Debray).
 The book is intended for a wide audience, mainly for young people, for which the dramatic twentieth century already belongs to the annals of history.
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Chuprinskiy, Andrey, Ol'ga Nechay, and Richard Smol'skiy. Ecology of screen arts. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1870594.

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The monograph reveals the relevance of the general cultural and ideological and educational significance of screen arts for understanding the relationship between the scenario modeling of screen paradigms and their psychological projection by viewers into reality.
 It is designed for the target audience of creative teams in the field of audiovisual content production, humanitarian researchers, graduate students, undergraduates, bachelors, students of educational institutions studying in the field of screen arts and film studies, as well as for a wide range of readers interested in moral p
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Jeffs, Kathleen. Metatheatrical Staging. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198819349.003.0006.

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Over the course of the RSC season of Spanish Golden Age plays, metatheatre emerged as a common element of all four productions, one that challenged and bolstered the company at all phases of the plays’ translation, rehearsal, and performance processes. Using the varieties of metatheatre established by Richard Hornby, this chapter shows how the RSC capitalized on the metatheatrical devices in the four plays, and in doing so made direct contact with their audiences, drawing them in by linking multiperspectivism endemic to Golden Age playwriting styles with an audience living in an age characteri
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Fujiki, Hideaki. Making Audiences. Oxford University Press, 2022. http://dx.doi.org/10.1093/oso/9780197615003.001.0001.

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This book explores the hundred-year history relationship between Japanese media and social subjects through an analysis of the connections between cinema audiences and five significant discursive terms: minshū (the people), kokumin (the national populace), tōa minzoku (the East Asian race), taishū (the masses), and shimin (citizens), which circulated in different periods from the 1910s through the present, while also overlapping in a way that indicates that the history of Japanese social subjects has unfolded in a multilayered rather than linear manner, through periods bounded up with and impa
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Duffy, Brooke Erin. Inviting Audiences In. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0006.

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This chapter examines the shifting dynamics of the magazine producer–consumer relationship within two different industrial contexts. First, it considers how media producers are making their offerings for audiences more interactive by integrating commentary, advice, photos, and more. It situates this trend in historical perspective by recalling women's magazines' tradition of “inviting readers in.” Second, it looks at an external force encroaching on magazine production: the rise of fashion blogging. It also describes the labor politics of user-generated content and goes on to discuss how vario
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Báez, Jillian. Television for All Women? University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039577.003.0004.

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This chapter analyzes the content and reception of the first season of Devious Maids within an institutional context. In doing so, it views the series as a contested form of feminized popular culture that is emblematic of the cable television industry's incessant search for new audiences in the early twenty-first century. More specifically, the chapter considers: What do the production, content, and reception of Devious Maids reveal about Lifetime's strategies as “television for women”? In doing so, the chapter argues that while Devious Maids is a complex text that portrays Latina womanhood in
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Book chapters on the topic "Contact audience"

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Ferrara, Lindsay, Benjamin Anible, and Lena Mei Kalvenes Anda. "Chapter 3. Exploring sign-writing contact and multilingualism in the Norwegian Deaf community." In Advances in Sign Language Corpus Linguistics. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/scl.108.03fer.

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In this chapter, we detail the on-going work related to the Norwegian Sign Language Corpus and lexical database (Norwegian Signbank). In particular, we highlight the corpus’ interactional focus and discuss its implications for a description of Norwegian Sign Language grammar and lexicon. We then present an initial study that maps out the different types of fingerspelling (one type of sign-writing contact), observed in the corpus, focusing on non-lexicalized forms. Two analyses were performed to investigate whether fingerspelling is affected by sociolinguistic factors and principles of Audience
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Sedgman, Kirsty. "The Theatre Contract." In The Reasonable Audience. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99166-5_2.

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Getto, Guiseppe, Jack T. Labriola, and Sheryl Ruszkiewicz. "Audience Analysis." In Content Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003164807-3.

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Garbani-Nerini, Elide, Elena Marchiori, Rossella Reale, and Lorenzo Cantoni. "Understanding Preferences in Tourism Email Marketing." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_34.

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AbstractNowadays, advanced tools allow the personalization of email communication with tourism clients or prospects based on explicit (e.g. name, age, language, country) and implicit indicators (e.g. ranking of activity in the opening rate of the newsletter, browsing preferences, online preferences provided by cookies, etc.). However, knowing how audiences react to emails allows Destination Marketing Organizations (DMOs) to create content clusters for personalized communication. The purpose of this study is to empirically investigate the preferences on tourism email marketing of different audi
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Thompson, Jay Daniel, and John Weldon. "Audiences and Target Audiences." In Content Production for Digital Media. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9686-2_2.

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Baker, David. "Accountability, Governance and Audiences." In Deaths After Police Contact. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-58967-5_7.

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Finnegan, Ruth. "7. Audience, context and function." In World Oral Literature Series. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0428.07.

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This chapter explores the complex relationship between oral poetry and its audience, highlighting how context and audience significantly shape the function and meaning of oral performances. It begins by acknowledging the parallels between oral and written poetry in terms of their societal roles, emphasizing that broad, abstract debates about poetry's reflection of or impact on society can lead to frustration. Instead, the chapter suggests that focusing on specific occasions of oral performance and the nature of the audience provides more insight into the immediate effects and purposes of oral
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Trimbur, Dominique. "French Cultural Efforts Towards Jerusalem’s Arab Population in the Late British Mandate in Palestine." In European Cultural Diplomacy and Arab Christians in Palestine, 1918–1948. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-55540-5_19.

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AbstractThis chapter describes a brief period of French government cultural activities carried out with the aim of attracting a broad audience within the Arab population of Jerusalem, through the creation by the French Lay Mission (Mission laïque française) of a French Cultural Centre on the Arab part of the city at the end of the British Mandate. This new institution illustrated French concern about renewing its presence in the area. Local conditions, and financial and political difficulties, lead to the closure of the centre after only two years. The brief experience illustrates an attempt t
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McGuire, Sam. "Reaching Audiences." In The Music Producer's Guide to Social Media Content. Focal Press, 2025. https://doi.org/10.4324/9781003416180-8.

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Alley, Michael. "Organizing the Content for the Audience." In The Craft of Scientific Writing. Springer New York, 2018. http://dx.doi.org/10.1007/978-1-4419-8288-9_7.

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Conference papers on the topic "Contact audience"

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Šimović, Vladimir, Antonia Penđer, and Vatroslav Zuppa Bakša. "UNDERSTANDING AUDIENCE ENGAGEMENT: DEMOGRAPHIC AND DEVICE-BASED CONSUMPTION OF EDUCATIONAL ELECTRICAL ENGINEERING CONTENT ON YOUTUBE." In 17th International Conference on Education and New Learning Technologies. IATED, 2025. https://doi.org/10.21125/edulearn.2025.1443.

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Kuzmina, Anna M. "Engaging Audiences in Transmedia Communication in the Context of the Digital Technology Frontier." In 2025 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2025. https://doi.org/10.1109/comsds65569.2025.10971317.

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Skvortsov, K. V. "THE LOGIC OF FORMING THE READINESS OF YOUNG STUDENTS TO PARTICIPATE IN SOCIO-CULTURAL PRACTICES." In Intelligent transport systems. Russian University of Transport, 2024. http://dx.doi.org/10.30932/9785002446094-2024-968-972.

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The article discusses the logic of forming the readiness of young students to participate in sociocultural practices, considers the requirements for public speaking, to minimize the risk of errors, building speech in the form of a dialogue, observing its reaction, maintaining contact with the audience.
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Dong, Hanzhang. "Analyzing the symbolic significance of Angelopoulos’ films from the perspective of semiotics." In Intelligent Human Systems Integration (IHSI 2024) Integrating People and Intelligent Systems. AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004522.

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Symbolic communication is an interdisciplinary field that investigates the meaning and function of symbols in the communication process. Within the framework of symbolic communication studies, symbols are seen as tools individuals employ to convey meanings and values. As a crucial cultural artifact and visual medium, film combines various symbolic elements—including imagery, sound, and plot—to create a distinctive and intricate symbolic system, thus conveying specific meanings through symbol construction. In the films of Angelopoulos, the allure of “symbolic symbolism” is reflected through flo
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Cavalini, Athus, Thamya Donadia, and Giovanni Comarela. "Characterizing the Toxicity of the Brazilian Extremist Communities on Telegram." In Proceedings of the Brazilian Symposium on Multimedia and the Web. Sociedade Brasileira de Computação - SBC, 2024. http://dx.doi.org/10.5753/webmedia.2024.243207.

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Telegram has become a central element in discussions related to the ecosystems of information disorder and extremism on social networks. Present on 70% of smartphones in Brazil, the application presents itself as a safe communication space, which began to be used by deplatformed individuals and groups, including extremist groups, who saw the application as a space for building communities and maintaining contact with their audience. In this context, this study presents a characterization of Brazilian extremist communities on Telegram based on the analysis of over 2 million messages broadcast o
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Gorbunova, Tatiana N., Ruslan I. Bazhenov, Shailoobek Paraidin Uulu, Zoya V. Arkhipova, Anatoly A. Samorukov, and Svetlana L. Bedrina. "The Technology of Using the Information - Recommending System to Establish the Point of Contact of the Audience with the Product." In 2021 International Conference on Quality Management, Transport and Information Security, Information Technologies (IT&QM&IS). IEEE, 2021. http://dx.doi.org/10.1109/itqmis53292.2021.9642755.

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Braz, Soraya, Rodrigo Dorta, Caio dos Santos, et al. "Water, sustainability and poetics in the works of the cAt group." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.91.

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Since 2015, the cAt (science, Art, technology) research group from the Arts Institute of UNESP (São Paulo State University) has reflected upon Art-technology productions, that raise concerns about sustainability related to energy sources and alternative possibilities for energy generation without the direct use of computers and complex technology apparatus, while maintaining relevant aspects of the digital interactive works, such as the use of technology, interaction with the audience and a systemic view. These concerns were initially introduced in the production of the work “Sopro” (“Blow”),
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Benente, Michela, Valeria Minucciani, and Melania Semeraro. "Narrative apparatus in archaeological museums and communication for all." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004785.

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This paper focuses on the communication in museums, intended as solutions, both verbal and perceptive, to involve visitors and convey messages.Captions and panels are the first and most evident components of museum communication, and can entail difficulties of different nature: from the language for insiders to the inadequate font dimensions. Nevertheless, space can create atmospheres and communicative environments even without words or explicit references. Involving other senses than the sight, we are more exposed to them and less vigilant in recognising and critically evaluating them. This m
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Voroshilova, A. A. "Specifics of the project’s website in the field of cultural initiatives." In III ALL-RUSSIAN SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION “ACHIEVEMENTS OF SCIENCE AND TECHNOLOGY, CULTURAL INITIATIVES AND SUSTAINABLE DEVELOPMENT-DNIT-III-2024”. Krasnoyarsk Science and Technology City Hall, 2024. http://dx.doi.org/10.47813/dnit-iii.2024.11.002.

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The article discusses the specifics of Web site of the project in the field of cultural initiatives. An example of the developed site is presented. The basic principles and requirements for the project's Web site are considered. The examples of successful Web sites of projects in the field of cultural initiatives are given. Creating an effective Web site for a cultural initiative project is an important step towards successful project implementation. It allows one to attract the attention of a wide audience, establish contact with potential partners and sponsors. It also provides information s
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Contero López, Pilar, Jorge Camba, and Manuel Contero. "An Analysis of Influencer Marketing Effectiveness in Luxury Brands using Eye tracking Technology." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002051.

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In this paper, we examine the advertising impact of influencers on the promotion of a luxury fashion item and the effect of the presentation style. More specifically, we focus on the application of eye-tracking technologies to analyze how consumers respond to different presentation strategies used by influencers when promoting a product in a photograph.We report the results of an experimental study in which a group of participants were exposed to a set of static visual stimuli (i.e. photographs) related to new product launches by luxury fashion brands in the form of promotions by social media
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Reports on the topic "Contact audience"

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Willis, Craig. ECMI Minorities Blog. Minority Language Media and TikTok: Are Broadcasters Showing They Are Still Relevant for Younger Audiences? European Centre for Minority Issues, 2023. http://dx.doi.org/10.53779/qlmm1477.

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Whilst younger audiences move away from traditional forms of media consumption, public broadcasters – including those in minority languages – have long been facing declining viewing figures in terms of linear television. At the same time, social media consumption habits are diverging along a generational gap – younger audiences favour TikTok and Instagram over Facebook or Twitter. This blogpost sheds light on one element of this, analysing the attempts of institutional actors – in this case minority language broadcasters – to reach different audience segments by creating content directly throu
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Giuliano, L., C. Lenart, and R. Adam. TreeDN: Tree-Based Content Delivery Network (CDN) for Live Streaming to Mass Audiences. RFC Editor, 2025. https://doi.org/10.17487/rfc9706.

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of
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Paslavskyi, Ihor. Ukrainian television: problem-content analysis. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11397.

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The article highlights and analyzes the factors influencing the activities of television editorial teams in the period of new political, economic and security circumstances. It is noted that all-Ukrainian influential television channels, which have the highest popularity and high ratings, are oligarchic media with a high level of political involvement. Ukrainian television is widely practicing to narrow the thematic range of programs, reports and programs resulting in unjustified dominance in the television space of entertainment and humorous genres, «ravel journalism», excessive overweight of
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Rudyk, Myroslava. COMMUNICATIVE FEATURES OF UKRAINIAN VIDEO BLOGS ON THE EXAMPLE OF YOUTUBE-CHANNELS OF «TORONTO TV», YANINA SOKOLOVA, AND OSTAP DROZDOV. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11111.

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The article is devoted to the study of the Ukrainian segment of video blogging as one of the most popular types of the functioning of the modern blogosphere. The content and statistics of popular video blogs were studied on the example of YouTube channels of Ukrainian bloggers and famous journalists. Today we are witnessing the rapid development of technologies that help journalists become better, and the creators of media content to work more quickly and ensure the completeness of the information. With the help of Internet communication, new ways of disseminating information have appeared in
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Willis, Craig. ECMI Minorities Blog. Could a new level of digitalisation offer minority language media outlets a strategy to attract a wider audience? European Centre for Minority Issues, 2022. http://dx.doi.org/10.53779/smpx1996.

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Minority language media (MLM) faced significant disruption resulting from the digitalisation processes which brought in increased competition and challenged traditional business models. With a new wave of technological advancements in auto-translation, however, there may be opportunities to grow audience within different speaker groups. This blogpost considers the model of Scottish Gaelic broadcaster BBC Alba, which is sustained by a two-pronged strategy of content for speakers and non-speakers, concluding that other outlets, including newspapers, could utilise auto-translation tools to grow t
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Vladymyrov, Volodymyr. THE PROBABLE PLACE FOR BEING CREATED MASS INFORMATION THEORY BETWEEN OTHER FUNDAMENTAL THEORIES ABOUT IMPACT ON MASS AUDIENCE. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11059.

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The article continues, for the first time in English in domestic science, to study the question of the need to create a new scientific theory – the theory of mass information. For the first time too raises the question of creating, in a place of the current theory of mass communication, a system of sciences including: a) mass information (shpuld be created now in rpoh of mass information), b) the theory of mass understanding (has created as a hermeneutics of the masses), c) the theory of mass communication (has created as a theory of the transfer of content) and the theory of mass emotions (st
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King, Lucy. FSA Consumer segmentation. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.bmo506.

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For our audiences, it is important to find out how their attitudes and behaviours relating to food safety differ, in order to understand who is more likely to take food safety risks and in what context. This is essential for effective communications and helps us to shape food safety policy. The audiences in these documents have been created using attitudinal and behavioural segmentation that categorises people based on their attitudes to food and their reported hygiene and food safety behaviours.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic funct
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