Relevant bibliographies by topics / CRM Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'CRM Marketing'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "CRM Marketing"

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Mandal, Pratap Chandra. "Marketing Information and Marketing Intelligence." International Journal of Business Strategy and Automation 3, no. 1 (2023): 1–12. http://dx.doi.org/10.4018/ijbsa.316235.

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Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study focuses on the role of customer relationship management (CRM) in making proper usage of the information and the intelligence gathered from the information in building better relationships with customers. The study emphasizes that building fruitful relationships with customers will help companies grow their businesses in the long run. Although CRM implementation helps comp
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Nemati, Maede, and Gerhard Weber. "Social Media Marketing Strategies Based on CRM Value Chain Model." International journal of Innovation in Marketing Elements 2, no. 1 (2022): 12–24. http://dx.doi.org/10.59615/ijime.2.1.12.

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Despite the fact that social media marketing has a long history, new marketing methods and the rise of digital marketing have transformed it. Social media marketing's aims, tactics, and approaches are all centered on the consumer, thus there's a strong link between this sort of marketing and existing customer relationship management (CRM). This essay aims to investigate this connection and clarify the findings in order to better social media marketing efforts. This study's methodology is based on the value chain model, which is one of the CRM models. This approach considers customers, network,
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Dey, Ms Sangita, and Rudra Prasad Ghosh. "Improvement of CRM through Database Marketing." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (2023): 841–43. http://dx.doi.org/10.22214/ijraset.2023.50206.

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Abstract: CRM marketing and database marketing are the most recent marketing concepts; however they serve different purposes. Each are distinct in their own fields, with benefits and disadvantages. Database marketing is classic (1970), but CRM was created in 1990 and cannot function without the assistance of a database. CRM marketing services include sales force automation, marketing automation, contact center automation, workflow automation, lead management, and human resource management among others. Database marketing is a sort of direct marketing in which a company's client databases are u
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Martins, Aline Ribeiro, and Maria Erilúcia Cruz Macêdo. "O CRM como Estratégia no Marketing de Relacionamento / CRM as a Strategy in Relationship Marketing." ID on line REVISTA DE PSICOLOGIA 14, no. 50 (2020): 26–42. http://dx.doi.org/10.14295/idonline.v14i50.2381.

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O marketing de relacionamento empresarial evoluiu ao longo dos anos de modo a melhor se adaptar às necessidades do mercado empresarial, bem como às necessidades dos clientes e consumidores. Fruto dessa evolução é o Costumer Relationship Manengment (CRM) que tem sido difundido entre as empresas para a captação de informações sobre seus clientes, visando utilizá-las para projetar um relacionamento a longo prazo. Nesse contexto, o presente estudo surge a partir do seguinte questionamento: de que forma o CRM pode contribuir para o relacionamento com os clientes de uma empresa por intermédio do mar
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Widowati, Ayla Agneszia, and Tulus Haryono. "The Effect of Digital Marketing Strategies on Repurchase Intention Mediated by CRM (Shopee Case Study)." International Journal of Economics, Business and Management Research 09, no. 06 (2025): 454–64. https://doi.org/10.51505/ijebmr.2025.9625.

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Using Shopee as a case study, this research seeks to understand the mediating function of customer relationship management in the e-commerce context of digital marketing's effect on repurchase intention. An innovative feature of this study is its integrative methodology, which merges two crucial areas of digital marketing: the efficacy of digital marketing tactics and the mediating role of customer relationship management. This research conducted with quantitative methods using Structural Equation Modelling with Smart PLS. The results demonstrate that digital marketing significantly influences
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Al-Gasawneh, Jassim Ahmad, Khalid N. AlZubi, Nawras M. Nusairat, et al. "The interaction of social CRM between CRM performance and marketing performance in hotels." International Journal of Data and Network Science 5, no. 4 (2021): 745–56. http://dx.doi.org/10.5267/j.ijdns.2021.7.006.

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In recent times, there has been a significant decline in hotel occupancy rates, and this is primarily due to marketing performance. Hoteliers and the decision-makers are thus seeking new strategies to increase occupancy rates by enhancing marketing performance. The present work examined the relationship between customer relationship management performance and marketing performance by considering the moderating role of social customer relationship management on this relationship. In this work, both the “Resource-Based View Theory” and “Social Exchange Theory” were employed. Data from hotel mana
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Łapczyński, Mariusz. "O interdyscyplinarnym charakterze analitycznego CRM." Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 909 (December 19, 2015): 59–68. http://dx.doi.org/10.15678/krem.788.

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The purpose of this article is to highlight the interdisciplinary nature of analytical CRM and its relationships with other disciplines, research approaches and procedures. The author attempts to locate this research approach relative to other related disciplines. He refers to the Anglo-American and Scandinavian schools of relationship marketing, database marketing, data-driven marketing, business intelligence and market research. The summary of this study is to define analytical CRM from the perspective of marketing research.
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Fomicheva, E. "CRM-Systems' Role in Marketing Optimization Strategies." Bulletin of Science and Practice 10, no. 12 (2024): 399–404. https://doi.org/10.33619/2414-2948/109/51.

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This article analyzes the role of CRM (customer relationship management) systems in enhancing the effectiveness of companies' marketing strategies. It examines the impact of CRM on the personalization and adaptation of marketing campaigns in a highly competitive environment. The ability of CRM systems to structure and process customer data to better understand their needs and preferences is studied. The importance of CRM’s analytical capabilities for predicting customer behavior and improving targeting accuracy is highlighted. Challenges associated with CRM implementation, including high costs
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Gaikwad, Deepak Devendra. "Current Scenario of Different Type of Services Marketing and Delivery in Customer Relationship Management." International Journal of Engineering and Management Research 10, no. 1 (2020): 30–32. https://doi.org/10.31033/ijemr.10.1.6.

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<strong>A Significance of customer relationship management, CRM in banking sector and their benefit to their customer, principles of CRM, challenges for implementation. Profile of sample bank and their working performance were discussed perception of service quality of public and private sectors banks and their expectations in this regard and discussed in forthcoming the social &nbsp;economic profile of the respondents is disused.</strong> <strong>The concept of CRM is vital to the insurance sector. Good customer service is the bust brand ambassador for any mode of insurance. The entire busine
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Singh, Jagwinder, and Shivani Saini. "Importance of CEM in CRM-CL framework." Journal of Modelling in Management 11, no. 1 (2016): 91–115. http://dx.doi.org/10.1108/jm2-05-2014-0038.

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Purpose – The purpose of this paper is to propose a model to understand the role of customer relationship management efforts in building, sustaining and enhancing customer loyalty (CL). Design/methodology/approach – This paper reviews extant literature in customer relationship management (CRM), customer experience management (CEM) and CL, with a particular emphasis on exploring the relationships between these proposed domains. Findings – The CRM efforts, customer acquisition, retention and experience, are suggested to have positive influence on attitudinal and behavioural loyalty. A model for
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Dissertations / Theses on the topic "CRM Marketing"

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Alonso, Mauricio Andia Martin. "Marketing Relacional-Crm-CM03-201101." Universidad Peruana de Ciencias Aplicadas (UPC), 2011. http://hdl.handle.net/10757/633599.

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El curso aborda el planeamiento estratégico en marketing relacional así como el valor generado a través del uso de metodologías y herramientas de gestión de clientes y Customer Relationship Management (CRM) estableciendo relaciones de alto impacto con los heavy users de cada nicho de mercado. Como beneficio y resultado se ofrece a los consumidores un trato personalizado mayor satisfacción pero aún más importante: fidelización vínculo capaz de brindar rentabilidad a la empresa a largo plazo.
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201601." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633610.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como soporte a su estrategia comercial. Asimismo el curso aborda la importancia del marketing re
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633621.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como soporte a su estrategia comercial. Asimismo el curso aborda la importancia del marketing re
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633632.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico-práctico dirigido a los estudiantes del sétimo ciclo que busca desarrollar las competencias generales de pensamiento crítico razonamiento cuantitativo y manejo de la información y las competencias específicas de análisis de mercado y gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como s
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633643.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico-práctico dirigido a los estudiantes del sétimo ciclo que busca desarrollar las competencias generales de pensamiento crítico razonamiento cuantitativo y manejo de la información y las competencias específicas de análisis de mercado y gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como s
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Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633654.

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Descripción:El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo q
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Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633665.

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El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo que la fideli
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Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633676.

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Descripción:El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo q
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Halasová, Pavlína. "CRM řešení v konkrétním podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81361.

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Dias, Luís Francisco Ferreira. "Quebrar barreiras : o marketing interno no apoio ao CRM." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10509.

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Mestrado em Marketing<br>É hoje em dia um dado adquirido que muitos projectos de CRM falham devido à inexistência de condições ao nível da organização, que não possui características de base como a orientação para o cliente. A importância dos colaboradores nas implementações de CRM torna-se assim cada vez mais notória, sendo as competências de relacionamento uma componente bastante importante para a criação e reforço da capacidade de CRM da organização. O marketing interno apresenta-se, neste contexto, como uma solução no sentido de melhorar e reforçar as competências de relacionamento dos col
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Books on the topic "CRM Marketing"

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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J, Galka Robert, ed. CRM: The foundation of contemporary marketing strategy. Routledge, 2013.

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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Scott, Joel. Microsoft CRM For Dummies. John Wiley & Sons, Ltd., 2004.

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Hippner, Hajo, and Klaus D. Wilde. Grundlagen des CRM: Konzepte und Gestaltung. 2nd ed. Gabler, 2006.

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Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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Book chapters on the topic "CRM Marketing"

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Shabdar, Ali. "Take Control of Marketing." In Mastering Zoho CRM. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2904-0_5.

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Alt, Rainer, and Olaf Reinhold. "Social CRM." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0_16-1.

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Alt, Rainer, and Olaf Reinhold. "Social CRM." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45784-6_16.

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Götz, Oliver, Wayne D. Hoyer, Manfred Krafft, and Werner Reinartz. "Determinanten einer erfolgreichen CRM-Implementierung." In Innovatives Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-89480-9_12.

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Leußer, Wolfgang, Denise Rühl, and Klaus D. Wilde. "IT-Unterstützung von Marketing-Prozessen." In Grundlagen des CRM. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6618-6_20.

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Kreutzer, Ralf T. "Einführung von CRM-Systemen." In Praxisorientiertes Dialog-Marketing. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-9438-7_8.

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Hippner, Hajo, Melanie Merzenich, Claas Morlang, and Klaus D. Wilde. "Das operative CRM im mobilen Internet." In Innovatives Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-89480-9_21.

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Mülder, Wilhelm. "Online-Marketing und CRM." In Angewandte Wirtschaftsinformatik und angewandte Informatik lernen. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-43437-3_7.

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Oner, Sultan Ceren, Yusuf Isik, Abdullah Emin Kazdaloglu, et al. "CRM and Marketing Analytics." In Springer Series in Advanced Manufacturing. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93823-9_12.

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Holland, Heinrich, Christian Huldi, Holger Kuhfuß, and Martin Nitsche. "Database-Marketing und Customer Relationship Management." In CRM im Direktmarketing. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-86955-5_4.

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Conference papers on the topic "CRM Marketing"

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Gümüş, Ahmet Ergun, and Nilgün Gürkaynak. "Setting the Research Agenda: Emotion Recognition Tools for AI-Generated Marketing and CRM." In 2024 Medical Technologies Congress (TIPTEKNO). IEEE, 2024. http://dx.doi.org/10.1109/tiptekno63488.2024.10755274.

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Eugene, Eisya, and Dicky Hida Syahchari. "Analyzing the Impact of Digital Marketing, Website Design, e-CRM, and Customer Experience on Online Customer Buying Behavior." In 2024 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC). IEEE, 2024. https://doi.org/10.1109/temscon-aspac62480.2024.11024987.

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Sudario, Victor Gonzales, Marjorie Pino Canda, and Mercedes Cano Lazarte. "Implementation plan to increase sales using CRM and Inbound Marketing for a microenterprise in the cultural and arts sector." In 2024 Congreso Internacional de Innovación y Tendencias en Ingeniería (CONIITI). IEEE, 2024. https://doi.org/10.1109/coniiti64189.2024.10854821.

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Freitas, Luiz Fernando. "Personalização de Conteúdos com IA: A Nova Era do Marketing Digital." In Congresso Internacional Interdisciplinar da UniFatecie. Even3, 2024. https://doi.org/10.29327/1593520.2-2.

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A personalização de conteúdos com o uso de inteligência artificial (IA) no marketing digital tem se tornado uma das mais poderosas ferramentas para maximizar o engajamento e a conversão de consumidores em ambientes digitais. Através de algoritmos sofisticados de aprendizado de máquina (machine learning) e de processamento de linguagem natural (NLP), a IA oferece às empresas a capacidade de segmentar públicos e criar campanhas publicitárias personalizadas em tempo real, ajustadas ao comportamento e às preferências individuais dos consumidores. A personalização, que antes se baseava em variáveis
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Hao, Chengcheng, Peng Wang, Xiaozhi Wu, et al. "Construction and Research of Marketing Service System Index System Based on SG-CIM." In 2024 8th International Conference on Electrical, Mechanical and Computer Engineering (ICEMCE). IEEE, 2024. https://doi.org/10.1109/icemce64157.2024.10862148.

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Franco, Gustavo, ALEXANDRE NABIL GHOBRIL, and Adilson Caldeira. "Desenvolvimento de modelo de negócios de oferta híbrida produto-serviço para empresa de consultoria de marketing." In Fórum Mackenzie de Liberdade Econômica. Even3, 2024. http://dx.doi.org/10.29327/1361940.7-4.

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Este trabalho aborda e definição de estratégias de negócio para a expansão da atuação de uma empresa de consultoria de marketing. São discutidos temas como estratégia corporativa, escolhas estratégicas, serviços e ofertas da empresa, indicadores financeiros de desempenho, estratégias de desenvolvimento de mercado e projeções financeiras. O trabalho utiliza a Simulação de Monte Carlo para avaliar incertezas e faz uso de técnicas propostas por Osterwalder &amp; Pigneur para construção de proposta de valor, além de análises de modelo de negócios propostas por Johnson, Scholes &amp; Whittington. T
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Ming Zeng, Junguo Jia, Jian Tang, Hongdong Li, Tao Wang, and Wenyu Zhou. "Application of CRM on power marketing." In 2006 China International Conference on Electricity Distribution (CICED 2006). IEE, 2006. http://dx.doi.org/10.1049/cp:20061793.

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Simanjuntak, Evi Rinawati, Firmanzah, T. Ezni Balqiah, and Teddy Pawitra. "CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.08.05.

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Pan, Ding. "Data mining process model for marketing and CRM." In 2010 International Conference on Machine Learning and Cybernetics (ICMLC). IEEE, 2010. http://dx.doi.org/10.1109/icmlc.2010.5581022.

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Marcu, Roxana, Dan Popescu, and Iulian Danila. "Optimize Recommendation Engine for Marketing System in Healthcare CRM." In 2020 12th International Conference on Electronics, Computers and Artificial Intelligence (ECAI). IEEE, 2020. http://dx.doi.org/10.1109/ecai50035.2020.9223211.

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Reports on the topic "CRM Marketing"

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Meyers, Beth. The role of cause involvement, attitude toward cause-related marketing and perceived motivations in predicting consumers’ intentions to participate in a CRM campaign. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-948.

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Brackney, Larry J. Portfolio-Scale Optimization of Customer Energy Efficiency Incentive and Marketing: Cooperative Research and Development Final Report, CRADA Number CRD-13-535. Office of Scientific and Technical Information (OSTI), 2016. http://dx.doi.org/10.2172/1240079.

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Norelli, John L., Moshe Flaishman, Herb Aldwinckle, and David Gidoni. Regulated expression of site-specific DNA recombination for precision genetic engineering of apple. United States Department of Agriculture, 2005. http://dx.doi.org/10.32747/2005.7587214.bard.

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Objectives: The original objectives of this project were to: 1) evaluate inducible promoters for the expression of recombinase in apple (USDA-ARS); 2) develop alternative selectable markers for use in apple to facilitate the positive selection of gene excision by recombinase (Cornell University); 3) compare the activity of three different recombinase systems (Cre/lox, FLP/FRT, and R/RS)in apple using a rapid transient assay (ARO); and 4) evaluate the use of recombinase systems in apple using the best promoters, selectable markers and recombinase systems identified in 1, 2 and 3 above (Collabor
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