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Dissertations / Theses on the topic 'CRM Marketing'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

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1

Alonso, Mauricio Andia Martin. "Marketing Relacional-Crm-CM03-201101." Universidad Peruana de Ciencias Aplicadas (UPC), 2011. http://hdl.handle.net/10757/633599.

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El curso aborda el planeamiento estratégico en marketing relacional así como el valor generado a través del uso de metodologías y herramientas de gestión de clientes y Customer Relationship Management (CRM) estableciendo relaciones de alto impacto con los heavy users de cada nicho de mercado. Como beneficio y resultado se ofrece a los consumidores un trato personalizado mayor satisfacción pero aún más importante: fidelización vínculo capaz de brindar rentabilidad a la empresa a largo plazo.
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2

Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201601." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633610.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como soporte a su estrategia comercial. Asimismo el curso aborda la importancia del marketing re
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633621.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar la competencia general de pensamiento crítico y la competencia específica de gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como soporte a su estrategia comercial. Asimismo el curso aborda la importancia del marketing re
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633632.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico-práctico dirigido a los estudiantes del sétimo ciclo que busca desarrollar las competencias generales de pensamiento crítico razonamiento cuantitativo y manejo de la información y las competencias específicas de análisis de mercado y gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como s
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Alberto, Sotomayor Fernandez Carlos. "Marketing Relacional-Crm-CM03-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633643.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico-práctico dirigido a los estudiantes del sétimo ciclo que busca desarrollar las competencias generales de pensamiento crítico razonamiento cuantitativo y manejo de la información y las competencias específicas de análisis de mercado y gestión comercial y de marketing. Actualmente las empresas cambian en respuesta al entorno altamente competitivo. Para estar preparado ante estos cambios el curso permitirá al alumno determinar qué tipo de información debe utilizar una empresa cómo analizarla e interpretarla como s
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Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633654.

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Descripción:El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo q
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Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633665.

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El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo que la fideli
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8

Alberto, Sotomayor Fernandez Carlos, and Campos Vera Carlos Eduardo. "Marketing Relacional-Crm-CM03-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633676.

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Descripción:El curso Marketing Relacional-CRM realiza una profunda reflexión acerca de la importancia del cliente no solo bajo la perspectiva de los resultados financieros de la organización sino también desde la perspectiva de sostenibilidad y bienestar social. Se exploran los motivadores de fidelización lealtad y vinculación del cliente con la marca reconociendo al cliente como la pieza central de cualquier estrategia de marketing y la ¿razón de ser¿ de la organización. Además se reconoce que las organizaciones tienen la necesidad de optimizar sus recursos en cualquier tipo de gestión a lo q
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9

Halasová, Pavlína. "CRM řešení v konkrétním podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81361.

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10

Dias, Luís Francisco Ferreira. "Quebrar barreiras : o marketing interno no apoio ao CRM." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10509.

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Mestrado em Marketing<br>É hoje em dia um dado adquirido que muitos projectos de CRM falham devido à inexistência de condições ao nível da organização, que não possui características de base como a orientação para o cliente. A importância dos colaboradores nas implementações de CRM torna-se assim cada vez mais notória, sendo as competências de relacionamento uma componente bastante importante para a criação e reforço da capacidade de CRM da organização. O marketing interno apresenta-se, neste contexto, como uma solução no sentido de melhorar e reforçar as competências de relacionamento dos col
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Goossens, Peter. "Mobile Marketing as a strategy in CRM." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72680.

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Mobile marketing is a young and still developing strategy in marketing. It thanks its creation and rapid evolution to the growth of mobile devices, such as mobile phones and tablets. This paper's research question, "can mobile marketing be used as a strategy in CRM?" investigates the strength of mobile marketing, its application and use by marketers as their sole or part of their marketing campaign and as strategy in customer relationship management (CRM). The two main components of the research question are mobile marketing and CRM. Mobile marketing is part of the marketing mix, namely promot
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Carvalho, Carlos Jorge Henriques de. "Adequação da estratégia de CRM de Payne e Frow a bancos privados de média dimensão." Master's thesis, Instituto Superior de Economia e Gestão, 2009. http://hdl.handle.net/10400.5/1625.

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Mestrado em Marketing<br>O CRM é a ferramenta de gestão com o crescimento mais acelerado da última década. Captou investimentos de $462 mil milhões em 2007. O sector financeiro é o mais avançado na sua adopção. Esta investigação tem como objectivos encontrar uma definição precisa de CRM, elencar falhas na sua implementação e avaliar, através de métodos quantitativos, concordâncias, percepções e atitudes quanto à adequação do Modelo Estratégico e de Implementação do CRM, de Payne e Frow, ao negócio da banca privada de média dimensão. O trabalho conclui que este modelo é entendido como adequado
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13

Dudek, Martin. "Trh CRM systémů a jeho vývoj." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4884.

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The main aim of this diploma thesis is to create an overview of analytic CRM systems which are offered in the Czech Republic with the emphasis on systems which can be used for marketing processes of the firms. The overview contains the reflection of new trends in CRM systems and marketing and the development to the future. In the last decade there is a huge development of CRM systems, which are generally known as sales force automation and less as an instrument for marketing management of the companies. Last but not least CRM is mistaken with information systems, even if the CRM concept is kno
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Petrová, Barbora. "Nástroje CRM v bankovnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9413.

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Annotation This thesis is concerned with CRM approach - Customer relationship management. CRM covered new marketing methods, that are focused on client's needs rather than on product push strategy. Thanks to sophisticated data analysis clients are addressed with offers, that come up to their current needs. Thesis explains basic terms connected to CRM strategy, different sorts and its components. CRM concept is apllied on the banking area using the example of czech commercial bank.
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Zablah, Alex Ricardo. "A Communication Based Perspective on Customer Relationship Management (CRM) Success." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/marketing_diss/11.

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Although little empirical evidence exists to support this contention, the extant literature suggests that firms can potentially achieve two types of benefits from developing a CRM orientation: (1) increased efficiency in the allocation of resources destined for relationship building and maintenance activities, and (2) enhanced exchange relationship outcomes through the provision of superior customer value (Zablah, Bellenger, and Johnston 2004). This effort focused on the latter of these purported benefits and sought to answer the following two fundamental questions: (1) does a CRM orientation
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Girão, Pedro Miguel Dinis. "Database marketing como ferramenta de suporte às políticas de CRM na área da distribuição alimentar." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/15296.

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Nos dias que correm, é de capital importância para as organizações, centrar o conhecimento organizacional e, desta forma, as suas competências centrais nos fatores críticos de sucesso do negócio onde estão a atuar. O processo de Database Marketing tem vindo a ter uma aplicação crescente no suporte às decisões em diversas organizações da nossa sociedade. De facto, este pode ser aplicado numa grande diversidade de contextos. O trabalho agora proposto tem por objetivo descrever a importância do Database Marketing na construção do conhecimento organizacional na área da distribuição alimentar, nome
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Simões, Ana Elizabeth. "Gestão de relacionamento com base no CRM - Customer Relationship Management." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/82564.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.<br>Made available in DSpace on 2012-10-19T16:13:16Z (GMT). No. of bitstreams: 1 196384.pdf: 556481 bytes, checksum: 2c3076341a643811555d1aa323d1b61b (MD5)<br>Este estudo visa conhecer as possíveis utilizações do CRM-Customer Relation ship Management - na empresa Datasul - em Joinville (SC). Esta empresa domina hoje o mercado denominado "middle market", com as mais diversas ferramentas de apoio a operações tanto no back office quanto no front office. Propõe t
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Nilsson, Sofie, and Nathalie Wendel. "CRM via Facebook : En kvantitativ studie om den svenska millenniegenerationens uppfattning av företags CRM-aktiviteter via Facebook." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28510.

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Problemområde Användningen av digitala sociala nätverk har under de senaste åren ökat och Facebook är det nätverk med flest anhängare över hela världen. Statistik tyder på att användningen av sociala medier och Internet är en väsentlig komponent i den svenska befolkningens vardag, speciellt bland den yngre generationen. Millenniegenerationens användning av sociala medier kan betraktas som en förutsägelse över hur framtida generationers konsumentbeteende kommer att se ut och är därmed av stor relevans för marknadsförare för att hålla sig uppdaterade kring denna generation. Företagens största ut
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Harrigan, Paul. "Technological innovation in marketing : E-CRM in Irish SMEs." Thesis, University of Ulster, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529534.

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Simões, António Aurélio Ferreira. "Customer relationship management (CRM) e a integração com sistemas de apoio à decisão." Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/25664.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho.<br>Este estudo com o tema “CUSTOMER RELATIONSHIP MANAGMENT (CRM) E A INTEGRAÇÃO COM SISTEMAS DE APOIO À DECISÃO” surgiu da necessidade de convergência da utilização de um conjunto de ferramentas de marketing que são de extrema importância no contexto das empresas modernas, competitivas e que para obtenção de sucesso os seus departamento de marketing e vendas assumem significativa importância. Com a emergência do novo marketing do século XXI o desafio das emp
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Suárez, Néstor Mauricio. "Estrategia CRM (Customer Relationship Management)." Master's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/4481.

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Realizar una propuesta metodológica que permita analizar, diseñar e implementar una estrategia CRM en las empresas de servicios públicos de Mendoza.<br>Fil: Suárez, Néstor Mauricio. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Pinedo, Arbildo Jose, Otayza Cathia Reyna, and Vasquez Jennifer Rojas. "CRM para una cadena hotelera." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2011. http://hdl.handle.net/10757/653724.

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El sector hotelero en los últimos años ha ido creciendo y fortaleciendo su oferta a lo largo del país. De esta manera, según la Sociedad peruana de hoteles, el 2011 se han desarrollado 21 proyectos hoteleros con una inversión de 475.4 millones. Por otro lado, se ha dado un importante incremento en el porcentaje de turistas que se hospedan en hoteles de 4 ó 5 estrellas, en comparación con el año 2009 (2009: 39% vs. 2010: 54%), lo que estaría explicado por una mayor proporción de profesionales ejecutivos en este segmento de turistas. Por tanto, el mercado se ha hecho más competitivo y los clien
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Všetička, Martin. "Marketingová strategie firmy v oblasti CRM IS." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264903.

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The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading t
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Tavares, Carolina Rosa. "A comunicação personalizada na grande distribuição:a perceção do consumidor." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2016. http://hdl.handle.net/10400.5/12804.

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Dissertação de Mestrado em Comunicação Social – área de especialização em Comunicação Estratégica<br>As estratégias de relacionamento e comunicação com os consumidores e clientes, com o objetivo de fidelizá-los e satisfazê-los, são cada vez mais relevantes para as empresas, que assim procuram estabelecer com eles uma relação biunívoca de valor. A literatura indicia que a personalização do atendimento e da comunicação podem ajudar à concretização destes objetivos. Ao longo das últimas décadas assistimos ao desenvolvimento das potencialidades da tecnologia aplicada ao Marketing Relacional e ao C
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Johansson, Daniel, and Patrik Fredriksson. "Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7078.

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Purpose: The analytical purpose of this thesis is to link theory on how business processes should be designed to strenghten customer relationships, with empirical data on what these processes presently look like. The empirical purpose is to formulate a CRM strategy for Volvo Penta. This will be done by analyzing how the current processes of the company are designed and what limitations and possibilities the market characteristics offer. Method: A triangulated research method with focus on qualitative interviews is used in the form of in-depth, face-to-face interviews. Thirteen such interviews
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Valerio, Flávio Ruhnke. "Práticas de marketing de relacionamento entre fabricantes e distribuidores de defensivos agrícolas." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-02122015-165757/.

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O marketing relacional tem se apresentado como uma alternativa muito promissora para empresas de diversos setores, pois desenvolve chances maiores de fidelização de clientes e promove a competitividade das organizações envolvidas. Apesar dessas vantagens, a maioria dos estudos encontrados sobre o tema, principalmente no setor do agronegócio e para mercados B2B, não se aprofundou na parte operacional de um relacionamento: as práticas e atividades. Com o intuito de explorar essa lacuna na literatura, o trabalho teve como objetivo identificar as práticas mais utilizadas pelos fornecedores e mais
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Vigo, Alberto <1994&gt. "Il marketing relazionale e CRM: il caso F.lli Campagnolo S.p.A." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17933.

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L'elaborato tratta il marketing relazione e il Customer Relationship Management, focalizzandosi sull'applicazione delle regole di associazione attraverso i dati forniti dall'azienda F.lli Campagnolo S.p.A.
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Jahan, Israt. "Agent banking as a relationship marketing tool by banks in Bangladesh." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89775.

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With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. This study sought to explore the link between agent banking and relationship marketing through an exploratory qualitative approach.The findings show that agent banking as a fairly new phenomenon relies on the integration of different functions within the bank with a strong emphasis on the role of technology,processes and personnel to
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Fehrm, Camilla, and Erik Wikström. "Cause-Related Marketing : En undersökning av generation y’s attityder till CRM-begreppet." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126040.

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Li, Ke. "Customer Relationship Management: from Conversion to Churn to Winback." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/221333.

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Business Administration/Marketing<br>Ph.D.<br>With the grant of a big CRM dataset from a large media company, this dissertation examines four different categories of factors that could impact three stages of customer relationship management, namely customer acquisition, retention, and winback of lost customers. Specifically, with the aid of machine learning method of random forests and text mining technique, this study identify among the factors of customer heterogeneity (e.g. in usage of self-care service channels, duration of service, responsiveness to marketing actions), firm's marketing in
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Majeriková, Ela. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241536.

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The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as econom
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Boscolo, Sassariolo Enrico <1987&gt. "Marketing relazionale e CRM nel settore pubblico: il caso Actv S.p.A." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3566.

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L'eleborato affronta i temi del marketing relazionale e del Customer Relationship Management, offre una panoramica delle tecniche di Data Mining e applica tali concetti al settore dei trasporti pubblici nella provincia di Venezia.
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Ström, Rickard, Richard Backteman, and Temuulen Batmunkh. "CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11830.

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<p>Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign.</p><p>Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. Even though CSR is very important for companies, it has historically not been a very lucrative approach for them to involve in these activities. However there are ways of combining the social responsibility with earning profits. The concept of C
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Costa, Marcos Paulo de Almeida Braga da. "Fidelização de clientes em mercados B2B : caso do setor corticeiro português." Master's thesis, Universidade de Aveiro Instituto Superior de Contabilidade e Administração de Aveiro, 2014. http://hdl.handle.net/10773/14295.

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Mestrado em Marketing<br>O aumento da concorrência, a globalização dos mercados, o desenvolvimento tecnológico, a desregulação ou a privatização constituem fatores regressivos na consolidação da carteira de clientes. Por outro lado, os clientes tornam-se cada vez mais sofisticados e mais sensíveis aos preços, menos sensíveis às marcas, mais exigentes e menos leais; ou dispõem de menos tempo e querem melhor qualidade e acessibilidade aos bens e serviços. Os fatores enumerados têm contribuído fortemente para uma maior dispersão dos clientes, conduzindo a menores graus de fidelização. O CRM (Cus
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Harášek, Luboš. "Social CRM a nové přítupy k marketingu na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124705.

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The goal of this thesis is to analyse ways companies, entrepreneurs or individuals can present themselves in terms of marketing on the internet especially with regards to the spread of social networks and growing significance of internet as a means of communication. Along with the possibilities of new marketing instruments, I focus on their influence on consumers and internet users. Goals of the thesis will be achieved by means of studying internet sources, specialized magazines and books, and by research among internet users. The research will be done by means of an internet questionnaire. Th
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Sterner, Linn, and Linnea Jönsson. "Cause Related Marketing : En studie i hur företag praktiskt arbetar med CRM." Thesis, Uppsala University, Department of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106473.

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<p>Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.</p><p>The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of p
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Degerman, Isabel, Johanna Eckerbom, and Hong Gu. "How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86069.

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This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). A qualitative research method in the form of 12 semi-structured interviews were conducted and later analyzed through coding using grounded theory.   The findings of this study show that the companies studied work in both di
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Henriksson, Anna, and My Persson. "Själviska millennials: klimathjältar? : Hur cause related marketing främjar hållbar konsumtion." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172115.

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Ett hållbart agerande har gått från att vara en trend till att bli ett måste för välfärden av framtida generationer. EU har genom sina hållbarhetsmål försökt påverka länder att bli mer klimatsmarta, vilket både företag och konsumenter är eniga om är ett orosmoment som måste förbättras. Den största konsumentgruppen i Sverige är millennials och de har ett attityd- beteende gap gentemot hållbar konsumtion. De tycker det är viktigt att konsumera hållbart men agerar inte enlighet med detta. Genom cause related marketing (CRM), kan företag influera konsumenter att stödja e
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Lyttle, Brooke Ellen. "The Influence of Customer Relationship Management to Customer Satisfaction and Retention in Propery and Casualty Insurance." Cleveland State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1210797828.

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Wübben, Markus. "Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings /." Wiesbaden : Gabler, 2009. http://site.ebrary.com/id/10281287.

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Špringl, Petr. "Návrh koncepce a projektu implementace CRM ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222502.

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This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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Dostálová, Markéta. "Návrh využití moderních marketingových nástrojů v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221482.

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The Master’s thesis deals with theoretical problems arising from the comparison between classic customers orientated marketing theory and new marketing strategy. Results from theoretical analysis are then applied on existing Czech firm with presentation of possible changes.
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GALVÃO, Marcella Brito. "Relacionamento de clientes: proposição de um modelo para empresas de serviços com base no CRM." Universidade Federal de Pernambuco, 2012. https://repositorio.ufpe.br/handle/123456789/18965.

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Submitted by Caroline Falcao (caroline.rfalcao@ufpe.br) on 2017-06-01T17:47:43Z No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Marcella Brito TESE.pdf: 2407523 bytes, checksum: c51f4313c0513dc415677aae710b3576 (MD5)<br>Made available in DSpace on 2017-06-01T17:47:43Z (GMT). No. of bitstreams: 2 license_rdf: 811 bytes, checksum: e39d27027a6cc9cb039ad269a5db8e34 (MD5) Marcella Brito TESE.pdf: 2407523 bytes, checksum: c51f4313c0513dc415677aae710b3576 (MD5) Previous issue date: 2012-10-03<br>As práticas de CRM- Customer Relationship Management têm s
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Beheshti, Mohammad, and Azadeh Bagheri. "Exploitation of Customer Relationship Management (CRM) for Strategic Marketing in Higher Education : Creating a Knowledge-based CRM Framework for Swedish Universities." Thesis, Jönköping University, JIBS, Business Informatics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13277.

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<p><strong>Abstract</strong></p><p>Swedish universities have always received greater attention from international students thanks to their well-quality and tuition-free programs. However, due to the introduction of tuition fee for non-EU/EEA students from fall 2011, it is predictable that by raising the threat of losing a rather large portion of international students, Swedish universities may experience a critical period over the early years after this change. This is occurring in an environment in which universities attempt to leverage their tangible and intangible resources for maintaining
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Peres, Danielle Freitas. "CRM no setor bancário." Florianópolis, SC, 2003. http://repositorio.ufsc.br/xmlui/handle/123456789/84894.

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Dissertação [mestrado) - Universidade Federal de Santa Catarina. Programa de Pós-Graduação em Engenharia de Produção.<br>Made available in DSpace on 2012-10-20T13:28:54Z (GMT). No. of bitstreams: 0<br>O sistema bancário brasileiro está cada vez mais competitivo, não existindo grandes diferenças entre os produtos oferecidos por uma ou outra instituição financeira, e cada vez mais ele se torna impessoal devido às tecnologias de auto-atendimento, sendo assim há a necessidade de se dar algo mais para o cliente. Além do processo de globalização, cabe ressaltar que o constante desenvolvimento da tec
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Weiserová, Monika. "Návrh CRM systému pro společnost Zemědělská technika BOSKO a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234803.

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This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
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Chiarucci, Federico. "Il CRM per ottimizzare la gestione dei clienti incrementando il business L’introduzione di “Salesforce” in Celli Group." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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In questa tesi si parla del Customer Relationship Management e di un software applicativo utilizzato per svolgere questo servizio, chiamato Salesforce. Si è cercato di spiegare le funzionalità e la metodologia di utilizzo di tale sistema software e infine si è fatta una viva "case history" per introdurre i problemi riscontrabili in progetti di questa tipologia, evidenziando gli interventi correttivi e i risultati ottenuti nel tirocinio svolto presso l'azienda Celli Group.
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Caitano, Leclerc Victer. "Fatores críticos para o sucesso de um projeto de Customer Relationship Management (CRM) e visão cliente 360º." Universidade Federal Fluminense, 2016. https://app.uff.br/riuff/handle/1/4338.

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Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-08T18:54:27Z No. of bitstreams: 1 Dissert Leclerc Victer Caitano.pdf: 1968171 bytes, checksum: 60e8efef772c69b9f5eee1e7d2c935b8 (MD5)<br>Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-08-29T13:47:07Z (GMT) No. of bitstreams: 1 Dissert Leclerc Victer Caitano.pdf: 1968171 bytes, checksum: 60e8efef772c69b9f5eee1e7d2c935b8 (MD5)<br>Made available in DSpace on 2017-08-29T13:47:07Z (GMT). No. of bitstreams: 1 Dissert Leclerc Victer Caitano.pdf: 1968171 bytes, checksum: 60e8efef772c69b9f5eee1e7d2c
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Neri, Wilson Patricia. "Caso Vivencial: Marketing Relacional/CRM en la concesionaria Armenta Cholula, S.A. de C.V." Thesis, Universidad de las Américas Puebla, 2012. http://catarina.udlap.mx/u_dl_a/tales/documentos/lni/neri_w_p/.

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Iqbal, Tahir, and Md Nazmul Khan. "The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35225.

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Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. Companies which have implemented AI in their Customer Relationship Management (CRM) and marketing as a whole,have reported significant impacts on company’s growth in terms of customer loyalty and profitability. In recent years, we also witnes
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