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1

Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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3

Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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4

Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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5

J, Galka Robert, ed. CRM: The foundation of contemporary marketing strategy. Routledge, 2013.

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6

Scott, Joel. Microsoft CRM 3 for dummies. Wiley Pub., Inc., 2006.

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7

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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8

Scott, Joel. Microsoft CRM For Dummies. John Wiley & Sons, Ltd., 2004.

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9

Hippner, Hajo, and Klaus D. Wilde. Grundlagen des CRM: Konzepte und Gestaltung. 2nd ed. Gabler, 2006.

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10

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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11

Buttle, Francis A. Mid market CRM: Customer relationship excellence for mid sized enterprises. InsightExec Press, 2004.

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12

Wübben, Markus. Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

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13

Greenberg, Paul. CRM at the Speed of Light. McGraw-Hill, 2009.

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14

Greenberg, Paul. CRM at the speed of light: Social CRM strategies, tools, and techniques for engaging your customers. 4th ed. McGraw-Hill, 2009.

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15

Hippner, Hajo. Grundlagen des CRM: Strategie, Gescha ftsprozesse und IT-Unterstu tzung. 3rd ed. Gabler, 2011.

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16

Snyder, Mike. Working with Microsoft Dynamics CRM 3.0. Microsoft Press, 2006.

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17

Steger, Jim. Working with Microsoft Dynamics CRM 4.0. 2nd ed. Microsoft Press, 2008.

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18

Steger, Jim. Working with Microsoft Dynamics CRM 4.0. 2nd ed. Microsoft Press, 2008.

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19

Snyder, Mike. Microsoft Dynamics CRM 2011 step by step. Microsoft Press, 2011.

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20

Metz, Adam. The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. McGraw-Hill, 2011.

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21

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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22

Greenberg, Paul. CRM at the speed of light: Capturing and keeping customers in Internet real time. 2nd ed. McGraw-Hill/Osborne, 2002.

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23

Helgeson, Lars. CRM. 2017.

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24

Goldenberg, Barton J. CRM Automation. Prentice Hall PTR, 2002.

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25

CRM als Marketing-Management-Konzept. GRIN Verlag GmbH, 2007.

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26

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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27

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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28

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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29

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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30

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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31

Handbook of Crm. Routledge, 2012.

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32

Customer Relationship Management (CRM). Bookboon.com, 2013.

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33

Cheng, Jie. Data Analytics for Marketing and Crm. CRC Press LLC, 2021.

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34

Microsoft Dynamics Crm 2013 Marketing Automation. Packt Publishing, Limited, 2014.

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35

Microsoft Dynamics CRM 2013 Marketing Automation. Packt Publishing - ebooks Account, 2014.

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36

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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37

Diamond, Stephanie, Kyle Lacy, and Jon Ferrara. Social CRM for Dummies. Wiley & Sons, Incorporated, John, 2012.

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38

Diamond, Stephanie, Kyle Lacy, and Jon Ferrara. Social CRM for Dummies. Wiley & Sons, Incorporated, John, 2013.

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39

Scott, Joel, and David Lee. Microsoft CRM 3 for Dummies. Wiley & Sons, Incorporated, John, 2007.

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40

Scott, Joel, and David Lee. Microsoft CRM 3 for Dummies. Wiley & Sons, Incorporated, John, 2006.

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41

CRM: The Foundation of Contemporary Marketing Strategy. Routledge, 2013.

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42

Relationship Marketing and Crm Principles and Practice. Kogan Page, Limited, 2007.

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43

Baran, Roger J., and Robert J. Galka. Crm: The Foundation of Contemporary Marketing Strategy. Taylor & Francis Group, 2013.

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44

Crm - Las Cinco Piramides del Marketing Relacional. Deusto, 2005.

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45

Soulez, Sébastien. Le marketing: Marketing stratégique et opérationnel Comportement de l'acheteur et CRM Marketing digital. GUALINO, 2020.

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46

Soulez, Sébastien. Le marketing: Marketing stratégique et opérationnel Comportement de l'acheteur et CRM Marketing digital. GUALINO, 2020.

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47

Diamond, Stephanie, Kyle Lacy, Marcus Nelson, and Jon Ferrara. Social CRM for Dummies. Wiley & Sons, Incorporated, John, 2013.

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48

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. University of Cambridge ESOL Examinations, 2013.

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49

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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50

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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