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Dissertations / Theses on the topic 'Customer intimacy'

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1

Míček, Martin. "Customer Intimacy in Mobile Retail." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72203.

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The master thesis deals with the topic of customer intimacy in mobile telecommunications and describes how the concept of a value-based strategic approach called "customer intimacy" can be applied in telecommunications industry, illustrated on an example of a mobile operator customer relationship lifecycle model. The goal of the thesis is to evaluate mobile telecommunications industry potential for application of the value discipline of customer intimacy and illustrate a high-level framework of Customer Lifecycle Management model as the first transformational step towards customer-intimate org
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Jasper, Frank Raymond. "Determining the critical elements of the customer intimacy framework." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1386.

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Currently the field of marketing is undergoing a transformation concerning the appropriate marketing model to use in business. This transformation arose due to the mounting problems of the existing 4Ps Marketing Model, the heightened importance of customer retention, the requirement to continually add value to business processes and recent advancements in Internet technology. An alternate approach to the 4Ps Marketing Model began to emerge in the 1970's and was termed relationship marketing. This study is exploratory in nature and investigates consumer perceptions concerning customer intimacy.
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Gomez, Andres Jorge. "Customer intimacy strategy in B2B technology businesses in Colombia." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/16389.

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Submitted by Daniele Santos (danielesantos.htl@gmail.com) on 2016-04-05T18:31:05Z No. of bitstreams: 1 Jorge.pdf: 3646118 bytes, checksum: 7f404e070608495a4e922e9ba0aa4397 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-04-12T20:12:48Z (GMT) No. of bitstreams: 1 Jorge.pdf: 3646118 bytes, checksum: 7f404e070608495a4e922e9ba0aa4397 (MD5)<br>Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-04-16T16:41:27Z (GMT) No. of bitstreams: 1 Jorge.pdf: 3646118 bytes, checksum: 7f404e070608495a4e922e9ba0aa4397 (MD5)<br
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Habryn, François [Verfasser], and G. [Akademischer Betreuer] Satzger. "Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact / Francois Habryn ; Betreuer: G. Satzger." Karlsruhe : KIT Scientific Publishing, 2012. http://d-nb.info/1184492972/34.

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Hicintuka, Melissa, and Helin Öven. "Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96835.

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The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. The aim of this study is to gain more knowledge on how international e-commerce firms are responding to the pandemic. By following a qualitative research method, the study will explore and conduct a deeper understanding on the e-commerce firms experience through a data collection. The l
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Stevens, Ana. "Options for developing a new mid micron value proposition for consumers." Lincoln University, 2007. http://hdl.handle.net/10182/364.

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The research for this thesis "Options for Developing a New Mid Micron Value Proposition for Consumers", is a part of a larger "New Mid Micron Products" project initiated by Mid Micron New Zealand Inc with the key goal of turning the Mid Micron Sector into a more vibrant and profitable one. The motivation for the project can be found in the dramatic fall in demand for New Zealand Mid Micron wool over the past decade. Two dominant causes for the fall in demand for Mid Micron wool were identified: the substandard skin comfort of final products made from Mid Micron wool, and a problem with the str
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Barber, Lindsay L. Cooper M. Lynne. "Sex on the rebound motivations for sex and sexual experiences following a relationship breakup /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6475.

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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 17, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. M. Lynne Cooper. Includes bibliographical references.
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Caruso, Anna. ""Text me you love me." mediated communication in dating relationships." Cleveland, Ohio : Cleveland State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1243964454.

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Thesis (M.Ap.C.T. & M.)--Cleveland State University, 2009.<br>Abstract. Title from PDF t.p. (viewed on June 17, 2009). Includes bibliographical references (p. 55-69). Available online via the OhioLINK ETD Center. Also available in print.
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9

SHEN-CHANGSUN and 孫伸暢. "The Moderation of Customer Personality on the Relationship between Customer Intimacy, Customer Satisfaction and Customer Loyalty." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/48d3fu.

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碩士<br>國立成功大學<br>經營管理碩士學位學程(AMBA)<br>107<br>With the help of demand for leisure, Tourism industry has been buoyant for few years, especially B&B business in Taiwan. However, there is a trend that B&B market has an oversupply due to reduction of Mainland China traveler and other factors. Therefore, B&B hosts are facing the issue that how to survival from the increasingly competitive market. Based on literature review in hospitality industry, it is found that customer intimacy has significant influence on customer satisfaction and loyalty; while, customer personality also has significant influenc
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Yu, Hsin Hui, and 游馨慧. "A Study of Consumers' Disclosing Intimacy, Customer Satisfaction and Customer Voluntary Performance." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/05680712992585244344.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>95<br>In the competitive market, the corporation management skill could improve by appropriate and proper strategic methods. In addition, it is very important that those companies need to know how to retain their present clienteles, and develop their new clienteles. Companies not only need to understand the importance of maintaining a well relationship between companies and clienteles, but also gain advantages prospectively. The main purposes for this research are: 1.To observe the interaction between consumers' disclosing intimacy and customer voluntary perfo
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Tsai, Terry S. L., and 蔡憲龍. "Customer Intimacy Disciplined Supply Chain Strategy in Cramics Industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/64816085044658920490.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>92<br>This thesis examines the operations of C Company to adopt the most effective supply chain strategy, thus strengthening its competitiveness in the Asian market. Several action plans and operational models are also developed to ensure that the company studied herein can implement them effectively. Based on research of value chain and supply chain of the Asian ceramic industry and C company, as well as the research of the property and SWOT analysis of C company, our results indicate that the C company should apply not only a conventionally adopted supply c
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Tseng, Kong-ming, and 曾功明. "The Study of the Influences of Customer Personalization Services on Customer’s Intimacy and Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08824907278742676886.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>101<br>Our study is based on relationship marketing, exploring how telecommunication corporations differentiate itself in the industry and providing its clients personalization services (B2B), and the effect of staff and client’s intimacy level on customer’s loyalty. We used Chunghwa Telecom’s personalization service policy as our model and created questionnaires, 360 copies of valid questionnaire was filled out and collected then tested our hypothesis by utilizing PLS calculating program. The result was that by providing personalization customer services, it inc
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Hung, Yi-Hsiang, and 洪益祥. "The effects of interaction and intimacy on bank customer loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/46770825158440221144.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>101<br>The growing similarities of products provided by various financial corporations in the recent years has erupted a rise of competition within this industry, as a consequence, workers of finance have to be more service-oriented in order to differentiates itself from other competitors. Trying to make a product stand out amid its competitors in the financial industry can be a challenge. However, through relationship-marketing, changing the impression of profit-oriented business to providing a view from the customer angle, accentuating ways the customer can ben
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Chang, Kuei-min, and 張桂敏. "The Impact of Relationship Investment and Intimacy on Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/56246771867028158953.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>101<br>In the past studies, research on relationship marketing mostly focuses on trust and commitment. Our main focus however is how a corporation maintains its bond between customers, increasing customer''s loyalty in this competitive industry. Mobile device communications has evolved rapidly, making mobile communication an essential part of our daily life as more and more people rely on it to complete everyday tasks. People can now gather or receive information and even connect with people wherever and whenever they want. This research is based on intimacy theo
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Yao, Tzu-En, and 姚慈恩. "A Study of Relationship Marketing, Relationship Quality and Customer Disclosing Intimacy." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/69828595250648654388.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>95<br>This research could plan in view of relationship marketing to perform to the customer disclosing intimacy independence of influence effect to discuss. Furthermore, take relationship quality as intervening variable, clear the relations from independent variable the relationship marketing with dependent variable customer disclosing inti-macy. The sample body of this research is the clients have the VIP wealth management service. 305 of total effective surveys were returned.The effective returns-ratio is 87.14%. After returning the questionnaires, we examines it
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Chang, Wen-Chi, and 張雯琪. "Effects of Personalization on Customer Loyalty to e-tailorWebsites: An Intimacy Perspective." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/47590881274145735917.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>104<br>Advances in technology are gradually changing people’s shopping behavior. Time-saving and convenient online shopping is flourishing because of the busy modern life. Taiwan’s e-commerce market continues to grow and the density of e-commerce platforms in Taiwan was the highest in the world (Institute for Information Industry, 2013). Due to thehighly competitive environment in online retailing, owners of online shops must retain their customers to create revenue. Personalization is an important tool to build customer loyalty in recent years. Online shops are mu
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17

Yu, Ming-lun, and 余銘倫. "The Study of the Influences of Customer Interaction and Media Synchronicity on Customer''s Intimacy and Loyalty-An Example of Information Services Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/8wz79g.

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碩士<br>國立高雄第一科技大學<br>資訊管理研究所<br>102<br>In Taiwan, no matter we are in the bus, MRT (Mass Rapid Transit), train, Taiwan High-Speed Rail or even walk in public places, almost anywhere we can see someone sliding his cell phone. Released in April 2014 LINE official website, the current number of users worldwide are more than 400 million and registered users in Taiwan are more than 17 million, and there are ever 10 billion pens message transmission in one day. So message applications in Taiwan are very popular and used by the crowd. In the competitive ICT services industry, how to build long-term re
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18

Garrotes, Patrícia Saturnino Mateiro Silva. "Exploring the engagement process between humans and intelligent virtual assistants." Master's thesis, 2021. http://hdl.handle.net/10071/23920.

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Happy and loyal customers are two of the main objectives for all brands, and it represents a constant challenge which involves and depends a lot on the brand-consumer relationship. Both customer happiness and loyalty are consequences of a good relationship between the two parties, which is formed through engagement. This study aims to better understand the engagement process between Humans and Intelligent Virtual Assistants, and the influence of intimacy and attachment in this process of interaction, identification and relationship. For this purpose, a conceptual framework was created an
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Chen, Mei-Yau, and 陳美瑤. "A Study of The Relationship between Customers to Service Employees' Satisfaction and Disclosing Intimacy from Different Countries." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/87729889538010796366.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>96<br>With the gradual improvement of the economic environment and the internalization of the Taipei metropolitan area, the fast development of the mass transportation system renders it as an important business policy to satisfy the consumers. The research indicates that on one hand, the satisfactory degree of the consumers of Eastern and Western nationalities towards the services furnished lies in the service marketing and the establishment of good relations between the service personnel and the consumers; on the other hand, the disclosing intimacy by the consu
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Ip, Sonia Hiu-Lam. "Drinking, intimacy, and turbulence in dating and early romantic relationships during young adulthood." Thesis, 2013. http://hdl.handle.net/1885/155874.

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The culture of alcohol usage in western societies infiltrates almost every aspect of life, including romantic relationships. However, there is minimal research on the impact of drinking in the very early phase of dating relationships. The main objectives of this thesis were to develop greater understanding of the pattern of alcohol usage in the early phase of dating relationships and to explore the consequences of drinking on young adults' relationship quality and subjective experiences. Three studies were performed to address these aims. Study One aimed shed light on the prevalence of alcohol
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"Cross-cultural Perspectives: The Intersection of Power and Intimate Partner Violence in Zimbabwe." Master's thesis, 2019. http://hdl.handle.net/2286/R.I.53913.

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abstract: In spite of numerous legal interventions and a fairly strong legal capacity compared to other neighboring countries, Zimbabwean law enforcement and judiciary have failed to overcome Intimate Partner Violence (IPV). This research examines the role of customary law in the continued prevalence of IPV among Zimbabwean women, particularly, the subtle ways in which customary law legitimates the ideals of patriarchal domination in the communal and legal handling of IPV cases. The study utilized qualitative methodology in the form of structured interviews as well as pre-interview questionnai
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Amidon, Amy Danielle 1977. "Intimate relationships : adult attachment, emotion regulation, gender roles, and infidelity." 2008. http://hdl.handle.net/2152/17719.

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This study explored individual differences in rates of infidelity by examining the associations among attachment styles, gender roles, emotion regulation strategies, and experiences of infidelity. While both indirect and direct support has been found between several of these variables when assessed separately, no known studies have examined emotion regulation as a partial mediator between attachment styles and infidelity and between gender roles and infidelity. Moreover, infidelity is still a relatively newly studied construct. The current study examined four types of infidelity and is the fir
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CHIU, YI-HSUAN, and 邱萓萱. "The Research of Relationship Value, Place Attachment and Customer Voluntary Performance-Using Women's Intimate Apparel as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gu25rv.

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碩士<br>輔仁大學<br>織品服裝學系碩士班<br>106<br>With the trend of marketing changed into relationship-oriented, enterprises pay attention to establishing and developing long-term and good relationships with customers. Customers who get value from this relationship will tend to maintain this relationship with the company. Therefore, the interaction between the customer and the company's salesperson, and attachment to the place developing relationship and purchasing, these are the key factors affecting customer voluntary performance. When customers feel the value provide by the close salesperson and attachmen
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Rossmann, Jean. "A study of intertextuality, intimacy and place in Barbara Adair's In Tangier we killed the blue parrot." Thesis, 2005. http://hdl.handle.net/10413/1286.

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In my thesis, I argue that Barbara Adair's In Tangier We Killed the Blue Parrot can be viewed as a palimpsest. In this sense her re-inscription of the lives and fictions of lane and Paul Bowles in the International Zone of Tangier, Morocco, in the 1940s reflects on and is implicated in the contemporary South African Zeitgeist. Through illuminating the spatial and temporal connections between the literary text and the social text, I suggest that Adair's novel creates a space for the expression of new patterns of intimacy. The Bowleses' open marriage and their same-sex relationships with local M
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