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Journal articles on the topic 'Customer intimacy'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Liu, Qianhua, Ka-Ching Chan, and Ranga Chimhundu. "From Customer Intimacy to Digital Customer Intimacy." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (2024): 3386–411. https://doi.org/10.3390/jtaer19040164.

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Customer intimacy plays a crucial role in shaping customer relationships and guiding organizational strategies. As the digital business environment has grown, the concept of customer intimacy has evolved, leading to significant changes in its dimensions and implications. This systematic literature review and synthesis comprehensively analyzes the current research on customer intimacy, reexamines it within the context of e-commerce and digital marketing, and introduces the concept of “Digital Customer Intimacy”. The paper explores the unique characteristics of digital customer intimacy, how it

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Lestari, Nimas Dewi. "The Effect of Communication Effectiveness and Service Excellence in Achieving Customer Intimacy: Customer Knowledge as Moderating." KINERJA 29, no. 1 (2025): 1–20. https://doi.org/10.24002/kinerja.v29i1.8663.

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Customer intimacy is a business strategy that is implemented by giving high attention to the strategy of marketing relationships. In the long term, customer intimacy can positively impact a company. There are several ways to increase customer intimacy. Some of them are through effective communication, service excellence, and customer knowledge. Bank Syariah Indonesia is one of the banks that implement a service excellence strategy for customers, and even Bank Syariah Indonesia has won awards in the field of service excellence. The purpose of this survey is to determine the effect of effective

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Muhammad Umer Quddoos, Muhammad Asif Shamim, Muhammad Ramzan Sheikh, and Muhammad Tariq. "What Drives Customer Loyalty in Islamic Banking? An Evidence from Pakistan." Journal of Accounting and Finance in Emerging Economies 7, no. 1 (2021): 53–63. http://dx.doi.org/10.26710/jafee.v7i1.1530.

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This study investigates the role of customer intimacy, commitment, and trust in increasing their loyalty and mediating role across trust and customer loyalty nexus. A total of 500 questionnaires were disseminated but 404 of these were included for analysis (approx. 81% response rate). The hypotheses were tested through the structural equation modeling technique using smart PLS. The results indicate that trust has a significant nexus with commitment, customer intimacy, and loyalty. Both commitment and customer intimacy have a significant nexus with customer loyalty. The mediation analysis revea

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Tabrani, Mirza, Muslim Amin, and Ahmad Nizam. "Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships." International Journal of Bank Marketing 36, no. 5 (2018): 823–48. http://dx.doi.org/10.1108/ijbm-03-2017-0054.

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PurposeThe purpose of this paper is to investigate the role of trust in enhancing customer loyalty, and to test the mediation role of commitment and customer intimacy in the relationship between trust and customer loyalty.Design/methodology/approachA total of 500 questionnaires were distributed and 200 were returned (40 percent response rate), and a structural equation modeling technique was used to test the hypotheses.FindingsThe results of this study show that trust has a significant relationship with commitment and customer intimacy but no significant relationship was found with customer lo

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Kai‐Uwe Brock, Jürgen, and Josephine Yu Zhou. "Customer intimacy." Journal of Business & Industrial Marketing 27, no. 5 (2012): 370–83. http://dx.doi.org/10.1108/08858621211236043.

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Martens, Carmen, Jasmien Herssens, and Cécile Delcourt. "Design Supporting a ‘Customer-Perceived Intimacy’-Strategy in Healthcare Services." Proceedings of the Design Society: International Conference on Engineering Design 1, no. 1 (2019): 927–36. http://dx.doi.org/10.1017/dsi.2019.97.

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AbstractGiven that we live in a time within a growing competitive healthcare market, the customer experience and healing opportunities are on top of the priority list. However, little attention has been dedicated on how to merge the disciplines of architecture, healthcare and management to create healthcare environments to enhance the customer experience and the healing process. The goal of this paper is to explore how design can foster customer-perceived intimacy within a healthcare context to achieve enhanced customer outcomes, such as customer well-being. Understanding the importance of cus

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Nurivan Rizky, Amalia Salsabila Ariyanto, Nur Diana Fahma Salsabila, Muhammad Rizalul Wakhid, and Yusuf Amrozi. "Sumbangsih Customer Relationship Management Dalam Menciptakan Customer Intimacy." SKETSA BISNIS 10, no. 2 (2023): 154–65. http://dx.doi.org/10.35891/jsb.v10i2.3502.

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English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a Customer Relationship Management (CRM) approach. This concept aims to achieve Customer Intimacy, namely a close relationship with customers based on a deep understanding of customer needs. Using qualitative descriptive methods, this research reviews literature on CRM and Customer Intimacy. The results show that salespeople's strategies for attracting

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Setiansye, Ika, and Agung Guritno. "Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah." Al-bank: Journal of Islamic Banking and Finance 3, no. 2 (2023): 146. http://dx.doi.org/10.31958/ab.v3i2.8477.

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The purpose of this study was to determine the effect of Customer Intimacy, Ambient Conditional and Interactional Justice on Customer Satisfaction and its impact on Customer Loyalty of Bank Syariah Indonesia KCP Kebumen. The research method uses a quantitative approach. The population in this study were customers of Bank Syariah Indonesia KCP Kebumen with a sample size of 100 customers. The analysis technique uses path analysis. The results showed that partially Customer Intimacy, Ambient Conditions and Interactional Justice had an effect on customer satisfaction. Customer Intimacy and interac

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Siska, Siska, Dian Nur Rahmawati, and Ilham Ilham. "Pengaruh Customer Intimacy, Customer Experience, Customer Satisfaction, dan Customer Bonding Terhadap Loyalitas Pelanggan." Jurnal Ekonomi & Manajemen Indonesia 23, no. 1 (2023): 109–25. http://dx.doi.org/10.53640/jemi.v23i1.1393.

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This study aims to determine the effect of customer intimacy, customer experience, customer satisfaction, and customer engagement on customer loyalty at the Haji Cilik shop in Tenggarong. The sample used was 105 respondents and used the sampling technique Random Sampling. This type of research is research with a quantitative approach. The research results show that the four variables, namely customer intimacy (X1), customer experience (X2), customer satisfaction (X3), and customer bonding (X4) simultaneously influence customer loyalty. Based on the partial test, the customer experience and cus

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Siska, Siska, Dian Nur Rahmawati, and Ilham Ilham. "Pengaruh Customer Intimacy, Customer Experience, Customer Satisfaction, dan Customer Bonding Terhadap Loyalitas Pelanggan." Jurnal Ekonomi & Manajemen Indonesia 23, no. 1 (2023): 109–25. http://dx.doi.org/10.53640/jemi.v23i1.1392.

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This study aims to determine the effect of customer intimacy, customer experience, customer satisfaction, and customer engagement on customer loyalty at the Haji Cilik shop in Tenggarong. The sample used was 105 respondents and used the sampling technique Random Sampling. This type of research is research with a quantitative approach. The research results show that the four variables, namely customer intimacy (X1), customer experience (X2), customer satisfaction (X3), and customer bonding (X4) simultaneously influence customer loyalty. Based on the partial test, the customer experience and cus

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Atul, Ramgade, Kumar Atul, and Brar Vinaydeep. "Impact of customer intimacy on customer loyalty, retention and sustaining revenue for the organization." International Journal of Food and Nutritional Sciences 11, no. 8 (2022): 1261–67. https://doi.org/10.5281/zenodo.7573765.

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In Today’s competitive world Customer intimacy have become a necessary act as compared to the past because the business is getting more and more tougher which was never in the past, today the channels of Sales and marketing are almost 50% more expensive than some years ago, currently the buyers have more power than any other time in the history of free market. When it comes to Customer intimacy it goes beyond talking to the customers. It is a two-way connection and the perception of the customers matters a lot. Most of the Industries today have also realised

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Kamal (Universitas Padjadjaran - Indonesia), Irsyad, Deru R. Indika (Universitas Padjadjaran - Indonesia), and Muhamad Aqshel Revinzky (Universitas Padjadjaran - Indonesia). "APAKAH KEINTIMAN KEPADA KONSUMEN BERPENGARUH TERHADAP KEPUASAN KONSUMEN? STUDI KASUS PADA TEMPAT PENYEDIA JASA SERVIS MOBIL DI KOTA BANDUNG." Jurnal Manajemen Industri dan Logistik 3, no. 2 (2019): 164–73. http://dx.doi.org/10.30988/jmil.v3i2.61.

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Abstract A shift in marketing orientation, from transactional marketing to long-term and involves emotions that become the current trend. Many ways and efforts made by the company to win the current competition is to conduct customer intimacy towards its customers. This research is aimed to see how the relationship between customer intimacy and customer satisfaction, measured using ordinary linear regression. Independent variable in this research is customer intimacy with factors of Tailoring, Coaching, and Partnering, and dependent variable customer satisfaction with Tangible, Empathy, Respon

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Vitram, Khansa Lathifah, Muhammad Iqbal Rasa, and Suharto Harto. "CUSTOMER INTIMACY, CUSTOMERS EXPERIENCE, CUSTOMER SATISFACTION, CUSTOMER BONDING DAN CUSTOMER VALUE DALAM LOYALITAS NASABAH DI BANK SYARIAH." Ekonomi & Bisnis 22, no. 1 (2023): 44–54. http://dx.doi.org/10.32722/eb.v22i1.5765.

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Pada perkembangan perekonomian di Indonesia yang semakin maju, khususnya pada sektor perbankan syariah. Dengan pertumbuhan perbankan syariah di Indonesia telah menciptakan banyak investor dan nasabah dengan berbagai penghimpunan dana. Tingginya minat masyarakat terhadap perbankan syariah untuk menabung dan melakukan pembiayaan membuat sektor perbankan semakin prospektif. Dalam hal ini membuat persaingan dalam sektor perbankan syariah semakin kompetitif, terutama bagi bank syariah dengan segmen pasar yang sama, bank syariah mengalami peningkatan yang cukup signifikan dari tahun ketahun. Dari pe

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Iskandar A, Muhammad Adam, and Mukhlis. "The Effect of Sharia Trust and Compliance on Consumer Loyalty through Commitment and Customer Intimacy in PT Bank Aceh Sharia." International Journal of Scientific and Management Research 05, no. 03 (2022): 165–77. http://dx.doi.org/10.37502/ijsmr.2022.5314.

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This study aims to examine the effect of trust and sharia compliance on consumer loyalty through commitment and customer intimacy at PT Bank Aceh Syariah Operational Headquarters (BAS-KPO). The population is all BAS-KPO customers, totaling 300,078 customers. The sample was determined using a simple random sampling technique so that a total sample of 260 people was obtained. The measurement scale used is the Likert Summarated Rating Scale. The research model was analyzed using SEM-AMOS statistical equipment. The test results prove that trust and sharia compliance affect commitment, customer int

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Nora, Liza. "Trust, commitment, and customer knowledge." Management Decision 57, no. 11 (2019): 3134–58. http://dx.doi.org/10.1108/md-10-2017-0923.

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Purpose The purpose of this paper is to determine the influence of customer trust, religious commitment, customer’s knowledge on customer intimacy and its impact on relational commitment and repurchase intention, especially in Sharia banks in Indonesia. Design/methodology/approach This study was conducted in Sharia Banks in Jakarta Bogor, Tangerang Bekasi (Jabotabek) area. The population of this study covered all bank customers. Because of the large population, the researchers took samples of the population. The partial least square (PLS) analysis tool was also appropriate to be used to analyz

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Asiyah, Siti. "CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT." Journal of Applied Management and Business (JAMB) 1, no. 1 (2020): 1–9. http://dx.doi.org/10.37802/jamb.v1i1.58.

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This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connecti

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Ramadhani, Nevia, and Imanda Firmantyas Putri Pertiwi. "The Influence of Self Service Technology, Customer Intimacy and Customer Delight on Customer Lotalty With Customer Bonding as An Intervening Variable." Social Science Studies 3, no. 2 (2023): 144–64. http://dx.doi.org/10.47153/sss32.6792023.

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This study aims to determine how strong the influence of Self Service Technology, Customer Intimacy and Customer Delight on Customer Loyalty with Customer Bonding as an intervening variable. This study uses a quantitative method by processing primary data obtained through distributing questionnaires to the public who are customers of Bank Muamalat KCP Salatiga. The samples taken were 100 respondents, using purposive sampling technique. Then the results obtained were processed with SPSS version 20. The analysis used included descriptive statistical tests, instrument tests, path analysis regress

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Farasky, Agung, Wahyuni Rusliyana Sari, and Luki Adiati Pratomo. "DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY?" Jurnal Ekonomi Trisakti 4, no. 2 (2024): 1159–66. http://dx.doi.org/10.25105/v4i2.21154.

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This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.

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Nora, Liza. "Testing customer’s knowledge on customer intimacy and its impact on repurchase intention." VINE Journal of Information and Knowledge Management Systems 49, no. 4 (2019): 594–608. http://dx.doi.org/10.1108/vjikms-03-2019-0041.

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Purpose The purpose of this paper is testing customer’s knowledge on customer intimacy and its impact on repurchase intention, specifically to Bank Muamalat’s customers in Jakarta, Indonesia. Design/methodology/approach This research was conducted at sharia bank with research subject that is a customer of Bank Muamalat reasons to choose Bank Muamalat as a representative of other sharia banks as a place of research because it is the first sharia bank in Indonesia and more experienced in implementing sharia practices. The branch offices approved as research sites are only seven branch offices (P

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de Waal, André, and Béatrice van der Heijden. "Increasing customer loyalty and customer intimacy by improving the behavior of employees." Journal of Strategy and Management 9, no. 4 (2016): 492–510. http://dx.doi.org/10.1108/jsma-06-2015-0045.

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Purpose One of the most important characteristics of high-performance organizations is that these organizations always aim at servicing their customers as best as possible. In practice, this means that the employees of these organizations have to behave toward customers in such a way that these customers are not only fully satisfied but also become loyal to the organization. The purpose of this paper is to look at the concrete behaviors that are needed to create this customer loyalty. Design/methodology/approach From a literature review the items that potentially are of influence on creating c

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Aulia, Lalu Nizwan, Akhmad Saufi, and Muhammad Ilhamudin. "PENGARUH KUALITAS PRODUK DAN CUSTOMER INTIMACY TERHADAP LOYALITAS PELANGGAN ( KOPI TIME.IND ) DI KOTA PRAYA LOMBOK TENGAH." Jurnal Riset Pemasaran 2, no. 1 (2023): 9–16. http://dx.doi.org/10.29303/jrp.v2i1.2360.

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ABSTRACT Product Quality and Customer Intimacy on Customer Loyalty KopiTime.Ind in Praya City, Central Lombok. All of the people in this study were KopiTime. Ind customers in Praya City, while 115 KopiTime were included in the study's sample. Utilizing a method called "purposive sampling," ind customers. Associative research is the term for this kind of study. The validity, reliability, classical assumption, path analysis, significance tests (t tests), coefficient of determination tests (R2), and sobel tests are performed using SPSS 26.0 for Windows in this study's data processing. Produ

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Hulu, M. Rizki Hanif, and Irsad Lubis. "Pengaruh Customer Intimacy, Kualitas Produk & Layanan Terhadap Loyalitas Nasabah Bank Syariah Indonesia." Minhaj: Jurnal Ilmu Syariah 6, no. 1 (2025): 63–80. https://doi.org/10.52431/minhaj.v6i1.3156.

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This study aims to determine the effect of Customer Intimacy, Product Quality and Service on Customer Loyalty at Bank Syariah Indonesia in the South Tangerang area. This research uses descriptive quantitative method. The population of this research is the customers of Bank Syariah Indonesia who live in South Tangerang. The sample technique used is simple random sampling of 100 people. Data collection techniques using questionnaires were analyzed using simple linear regression, multiple, T test, F test, and the coefficient of determination. The results of this study indicate that: (1) There is

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Muhammad Adzmy Nur Yansyah, Hilda Hilda, and Fakhrina Fakhrina. "Pengaruh Pendekatan Nasabah Dan Pengalaman Nasabah Terhadap Loyalitas Nasabah Pada Bank Muamalat KCP Baturaja." SANTRI : Jurnal Ekonomi dan Keuangan Islam 2, no. 3 (2024): 58–68. http://dx.doi.org/10.61132/santri.v2i3.563.

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The purpose of this study is to determine the influence, Customer Intimacy and Customer Experience on Customer Loyalty at Bank Muamalat KCP Baturaja.This study used primary data with a quantitative approach. Classical assumption testing techniques, and hypothesis testing using IBM SPSS 26 statistical analysis. The results of this study show that Increasing Customer Intimacy has a postive effect on Customer Loyalty (1,822>1,661), while Customer Experience has a significant positive effect on Customer Loyalty (7,931> 1,661). Increase Customer Bonding, Customer Intimacy and Customer Experie

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Thangaraja, Arumugam, Mathai Renju, Balasubramanian K., K. Renuga, Rafiq Mohamed, and V.Kalyani. "THE MEDIATING EFFECT OF CUSTOMER INTIMACY ON ELECTRONIC WORD OF MOUTH (eWOM) IN SOCIAL NETWORKING SITES ON BUYING INTENTION." Indian Journal of Economics and Business 20, no. 2 (2021): 211–20. https://doi.org/10.5281/zenodo.5516972.

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Abstract: Social networking sites are the hub for social interaction about the brands and product performances among consumers who actively participate in the online shopping. The consumers are becoming more conscious about their shopping especially when it comes to online shopping. The consumers keenly search for the information about a product and its performance features. They are flooded with huge suggestions and stories about the product usage and performance. Unfortunately, they are confused to take a buying decision. At this moment, a right eWOM strategy would support them to take a dec

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Andesta, Nara, and Seprianti Eka Putri. "Influence of Religiosity, Service Quality, Customer Intimacy and Imagetocustomer Loyaltywithtrustas Mediation In Indonesian Syariah Bank In Bengkulu." Dinasti International Journal of Economics, Finance & Accounting 6, no. 1 (2025): 706–15. https://doi.org/10.38035/dijefa.v6i1.4053.

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This study aims to analyze the effect of religiosity, service quality, brand image, customer intimacy on customer loyalty mediated by trust. The research method is quantitative, and the primary data is collected through an online questionnaire. Participants in this survey consisted of 173 Indonesian Islamic bank customer respondents. The analytical method in this survey uses SmartPLS Version 4.2.9.2 analysis to filter and analyze data. The results of the study show that (1) Brand image has a positive and significant effect on customer loyalty; (2) Brand image has a positive and significant eff

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Wood, Andy. "The 2013 Customer Intimacy Index." Journal of Direct, Data and Digital Marketing Practice 15, no. 1 (2013): 64–70. http://dx.doi.org/10.1057/dddmp.2013.36.

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Ahmad, Muhammad, and Mirza Ashfaq Ahmed. "A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan." Lahore Journal of Business 8, no. 2 (2019): 1–32. http://dx.doi.org/10.35536/ljb.2019.v8.v2.a1.

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This study examines the relationshipofa firm’scustomer orientations, salesperson customer-orientedbehaviorandcustomer intimacywithcustomer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attractioninvestment model are employed to propose the conceptual model. The conceptual model suggests that (1) firm’scustomer orientation positively influencesthe salesperson customer-orientedbehavior;(2) salesperson customer-orientedbehavior positively influences the customer intimacy;(3) customer-orientedbehavior positively mediates between cus

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Aziz, Muhammad Asim, and Mirza Ashfaq Ahmed. "Examining Antecedents of Customer Engagement: The Role of Customer Engagement towards Driving Purchase Intention of Fashion Apparel Brands." Foundation University Journal of Business & Economics 6, no. 1 (2021): 147–68. http://dx.doi.org/10.33897/fujbe.v6i1.441.

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Although the literature on customer engagement is developing considerably, empirical studies on its drivers and outcomes are minimal. The aim of current paper is to examine the effect of brand interactivity, brand intimacy, brand involvement, brand psychological ownership, and brand trust on customer engagement.This research also seeks to measure the effect of customer engagement on purchase intention.A sample of 443 participants was collected employing a convenience sampling technique via a self-administered online survey from the users of fashion apparel brands in Pakistan. For the data anal

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Stephen, Andrew, and Yasmeen Ahmad. "Recreating Intimacy With Connected Consumers." GfK Marketing Intelligence Review 9, no. 2 (2017): 48–53. http://dx.doi.org/10.1515/gfkmir-2017-00018.

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Abstract In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generate insights and enable real time action to provide the right product and service to the right customer at the right time. Companies that don’t want to be left behind a digital elite need to remain close to their customers across multiple digital touchpoints. Being capable of reading, interpr

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ELGARHY, Sayed Darwish, and Thaib ALHARETHI. "BEYOND THE IMAGE: INTERPLAY OF VALUE, INTIMACY, AND LOYALTY IN SHAPING DESTINATION SATISFACTION: INSIGHTS FROM EGYPT AND SAUDI ARABIA." GeoJournal of Tourism and Geosites 58, no. 1 (2025): 284–95. https://doi.org/10.30892/gtg.58125-1410.

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This study looks at the connections between destination image (DI), functional value (FV), emotional value (EV), social value (SV), customer satisfaction (CS), customer intimacy (CI), and customer loyalty (CL) in Egypt and Saudi Arabia from a comparative perspective. The data were collected using a quantitative method from 702 customers in Egypt and Saudi Arabia, and 10 hypotheses about the direct, indirect, and mediating effects of the targeted variables were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) by WarpPLS software version 8. The findings revealed that (1)

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Ummi, Risa. "PERAN MEDIASI COMMITMENT, ISLAMIC CUSTOMER INTIMACY DAN KEPUASAN DALAM HUBUNGAN KEPERCAYAAN TERHADAP LOYALITAS." BALANCA : Jurnal Ekonomi dan Bisnis Islam 3, no. 01 (2021): 55–62. http://dx.doi.org/10.35905/balanca.v3i01.2035.

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Artikel ini memiliki tujuan mengetahui secara analisis mengenai pengaruh kepercayaan terhadap loyalitas yang dengan mediasi commitment, Islamic customer intimacy dan kepuasan. Penelitian ini menggunakan jumlah responden sebanyak 100 nasabah dari Bank BSI Cabang MT Haryono Semarang. Tehnik pengumpulan data menggunakan kuisioner dengan analisis kuantitatif dengan analisis jalur (path analysis) dan menggunakan SPSS 22 untuk pengolahan data. Hasil penelitian membuktikan: kepercayaan berpengaruh positif dan signifikan terhadap commitment, Islamic customer intimacy dan kepuasan, kepercayaan berpenga

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Siti Halimatus Syakdiyah and Moh Romzi. "Strategi Kepala Sekolah Sebagai Leader Dalam Meningkatkan Kepuasan Pelanggan SD Insan Terpadu Paiton Probolinggo dan Min 1 Probolinggo Melalui Customer Intimacy." Aafiyah: Jurnal Multidisiplin Ilmu 3, no. 1 (2025): 51–62. https://doi.org/10.70610/ja.v3i1.180.

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The principal as a leader has a big impact on customer satisfaction. Some institutions do not decline due to the leadership of the principal who does not provide satisfaction. As a school principal, several roles and functions can be performed and it is expected that a principal can be responsible and provide expertise to customers. Both to students, guardians, some fellow teachers, and the surrounding community. This research uses qualitative methods of case study type to understand the principal's strategy as a Leader in increasing customer satisfaction of SD Insan Terpadu Paiton Probolinggo

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CAN, Ülker, Çinuçen OKAT, and ÇAKIR Merve UÇKAN. "The Relationships Between Corporate Social Responsibility, Customer Intimacy and Customer Citizenship Behavior in the Restaurant Industry." International Journal of Contemporary Economics and Administrative Sciences 12, no. 2 (2022): 643–73. https://doi.org/10.5281/zenodo.7513012.

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<strong>Abstract</strong> Corporate social responsibility (CSR) has recently become a popular field of study in terms of customer-centric outcomes for contemporary researchers. The development of CSR activities is a strategic factor for improving customer intimacy (CI) and customer citizenship behavior (CCB) in the restaurant industry. The structure that will be formed because of the reflection of CSR activities on customer behaviors is valuable for both the restaurant and the customers. With this perspective, the purpose of this paper is to examine the relationships b

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sharafi, vahid, hossein moeini, and ellahe zeraatkar. "The effect of niche marketing on sales performance: The mediating role of customer intimacy." Journal of Advertising and Sales Management 4, no. 3 (2023): 126–40. https://doi.org/10.5281/zenodo.14030059.

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In the 21st century the sales environment has become very complicated as a result of behavioral, . Identifying the factors that improve sales performance is an important aspect of the job of sales managers and can have a vital impact on the survival and success of the company. The main purpose of this research is to investigate the effect of niche marketing on sales performance according to the mediating role of customer intimacy. This research is applied based on the purpose and descriptive-correlation based on the nature of the method. The statistical population of this research includes man

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Purwanto and Rifdah Fitriany. "DAMPAK PERILAKU NORMA SOSIAL TIDAK BIASA TERHADAP KUALITAS LAYANAN SELAMA MASA PANDEMI COVID-19." MANAJEMEN DEWANTARA 8, no. 1 (2024): 223–36. http://dx.doi.org/10.30738/md.v8i1.15617.

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Unusual social norm behavior or what is referred to as new habits has an impact on the process of service interaction during the Covid-19 pandemic. Service providers face a dilemma between implementing health protocols with the consequence of reducing service quality dimensions or the behavior of continuing to ignore health protocols with the consequence of a massive virus transmission process. The pandemic period destroys all unusual service interactions, leading to changes in service models and having an impact on customer satisfaction. The purpose of the preset study was to examine the effe

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Nafiah, Naslikhatun, and Abdul Aziz Nugraha Pratama. "Pengaruh Customer Intimacy, Promosi, dan Citra Merek Islam Terhadap Loyalitas Nasabah Bank Syariah Indonesia KCP Godean 3 dengan Kepuasan sebagai Variabel Intervening." TRANSFORMATIF 5, no. 2 (2021): 177–90. http://dx.doi.org/10.23971/tf.v5i2.3182.

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This study aims to examine the effect of customer intimacy, promotion, and Islamic brand image on customer loyalty at Bank Syariah Indonesia KCP Godean 3 with satisfaction as an intervening variable. The research method is quantitative in the form of primary data obtained through distributing questionnaires to customers of Bank Syariah Indonesia KCP Godean 3. The samples taken are 100 respondents. The sampling technique used is purposive sampling. Then the results obtained are processed with SPSS version 22. The results show that customer intimacy has a significant positive effect on loyalty w

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Chinomona, Richard, and Maxwell Sandada. "Predictors Of Customer Loyalty To Mobile Service Provider In South Africa." International Business & Economics Research Journal (IBER) 12, no. 12 (2013): 1631. http://dx.doi.org/10.19030/iber.v12i12.8257.

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In spite of the increasing research on consumer behaviour, there is a dearth of studies that have investigated the influence of mobile provider service quality in customer satisfaction regarding customer trust and loyalty in the African mobile communication context. Therefore, this study examines the relationships using a data set of 151 mobile service clients in Gauteng Province of South Africa. All the posited five hypotheses are supported. The results indicate that the relationships between mobile service quality-customer satisfaction, customer satisfaction-customer trust, customer satisfac

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Huda, Miftahul. "THE EFFECT OF CUSTOMER INTIMACY, CUSTOMERS EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTY AT BANK BRI SYARIAH KCP PANDA'AN PASURUAN." Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam 4, no. 02 (2020): 244. http://dx.doi.org/10.30868/ad.v4i02.903.

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Waweru, Boniface, and John Karihe. "EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES ON PERFORMANCE OF MEDIUM ENTERPRISES." Journal of Business and Strategic Management 6, no. 2 (2021): 63–83. http://dx.doi.org/10.47941/jbsm.683.

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Purpose: The main purpose of this study was to investigate the effect of customer Relationship management strategies on performance of Medium Enterprises. Methodology: The researcher used descriptive research design. The study site is at Kiambu County, where researcher is expected to collect data from different 5 heads of department of 40 medium enterprises. Data shall be collected using self - administered Questionnaires since the found extensive knowledge in the market hence dropped the interview. The researcher employed SPSS version 24.00 to analyze descriptive statistic. The result w

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Hani, Ghamama, Syed Waqar Haider, Aamir Raza, Susana C. Silva, and Joana Carmo Dias. "Digital Influencers: Catalysts for Customer Engagement and Purchase Intention." Studia Universitatis Babes-Bolyai Oeconomica 69, no. 2 (2024): 40–61. http://dx.doi.org/10.2478/subboec-2024-0009.

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Abstract Social Media Influencer (SMI) marketing represents a contemporary addition to the arsenal of digital advertising tools. Digital Content Creators are individuals who regularly share a variety of content, including visuals, audio recordings, and updates, across multiple social media platforms to shape consumers’ perceptions of a brand and its products. The focus of this study is to examine how the credibility aspects of social media influencers (expertise, attractiveness, and trustworthiness) influence purchase intention and brand intimacy while also considering the mediating role of co

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Taghipourian, Mohammad Javad, and MahsaMashayekh Bakhsh. "Marketing Philosophies: From Customer Abuse to Customer Intimacy, and Again a Little Customer Torment." Journal of Business Theory and Practice 5, no. 3 (2017): 198. http://dx.doi.org/10.22158/jbtp.v5n3p198.

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<em>Following the transformations of economy and expansion of business practices, marketing field has </em><em>evolved during distinctive eras. The aim of this paper is to explore various marketing philosophies in </em><em>four eras of production, sales, marketing, and relationship marketing that have started in Industrial </em><em>Revolution and lasted to the third millennium. Ultimately, 10 marketing philosophies will be contrasted </em><em>based on such criteria as main topics, actors, time horizon, power center, etc., so that a comprehe

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Gao, Qi, and Xiaoyu Xing. "Study on the Impact of Chatbot Characteristics of Online Shopping Mall on Customer Satisfaction and Reuse Intention in China: Hedonic Motivation and Utilitarian Motivation as Moderating Variables." Korea International Trade Research Institute 19, no. 1 (2023): 51–67. http://dx.doi.org/10.16980/jitc.19.1.202302.51.

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Purpose – The purpose of this paper is to analyze the impact of chatbot characteristics on customer satisfaction and reuse intention. Design/Methodology/Approach – The study collected data from 259 customers with experience using chatbots on online shopping malls. Statistical programs SPSS 27.0 and AMOS 26.0 were used for data analysis in this study. The empirical analysis consisted of frequency analysis, reliability analysis, confirmatory factor analysis, and hypothesis testing, in that respective order. Findings – The results showed that chatbot characteristics (empathy, intimacy, accuracy,

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Santosa, MS Eric. "Can Customer Intimacy Strategy Generate Intention to Buy?" Economics, Law and Policy 3, no. 1 (2020): p57. http://dx.doi.org/10.22158/elp.v3n1p57.

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Creating customer intention to buy is obviously a major task of every marketer and/or firm. Many tactics are exercised to generate the intention, in which a buying behavior is hopefully occured. A customer intimacy strategy supposedly be a particular way to do it. However, its power to generate the intention hypothetically is not straight forward, but through other variables. It is commonly known, in accordance with the Theory of Planned Behavior (TPB), the intention could be predicted by consumer attitude and subjective norm. Meanwhile, the attitude and subjective norm theirself are frequentl

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Safitri, Jeni, and Tri Kurniawati. "Pengaruh Customer intimacy, Customer experience, dan Store atmosphere Terhadap Customer loyalty Dengan Customer bonding Sebagai Variabel Intervening." Jurnal Ecogen 7, no. 2 (2024): 311. http://dx.doi.org/10.24036/jmpe.v7i2.15932.

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Tujuan penelitian ini adalah untuk menganalisis pengaruh keintiman pelanggan , pengalaman pelanggan , dan suasana toko terhadap loyalitas pelanggan dengan ikatan pelanggan sebagai variabel intervening pada pelanggan Miss Glam cabang Gajah Mada Kota Padang. Metode penelitian yang digunakan adalah penelitian kuantitatif, dimana variabel diukur menggunakan skala likert. Metode pengumpulan data adalah kuesioner dan dokumen dengan populasi penelitian adalah seluruh pelanggan Miss Glam cabang Gajah Mada Kota Padang. Teknik pengambilan sampel adalah purposive sampling dengan jumlah sampel sebanyak 10

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Shukla, Mahendra Kumar, and Pinaki Nandan Pattnaik. "Linking Relational Benefits and Customer Loyalty: The Mediating Role of Customer Intimacy." Services Marketing Quarterly 41, no. 4 (2020): 322–43. http://dx.doi.org/10.1080/15332969.2020.1830635.

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Kim, Min-Jung. "A Study on The Effect of Customers’ Experience with Serving Robots on Intimacy, Service Satisfaction, and Service Acceptance Intention: Focusing on Moderating Effect of Robot Anthropomorphism." Foodservice Management Society of Korea 28, no. 1 (2025): 263–85. https://doi.org/10.47584/2025.28.1.263.

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Objective: This study examines key factors influencing customer satisfaction and the acceptance of serving robots, which are rapidly growing in the food service industry. Methods: The survey targeted customers who had dined at robot-serving restaurants at least once within in the past three months. For the final analysis, this study used a total of 350 valid responses. This study used two-step verification procedure within the structural equation model(SEM) to analyze the research model. Results: Enjoyment and interactivity positively influenced intimacy, which, in turn, enhanced satisfaction

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Akçura, M. Tolga, and Kannan Srinivasan. "Research Note: Customer Intimacy and Cross-Selling Strategy." Management Science 51, no. 6 (2005): 1007–12. http://dx.doi.org/10.1287/mnsc.1050.0390.

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Sijuwade, Philip O. "COUNTERFEIT INTIMACY: A DRAMATURGICAL ANALYSIS OF AN EROTIC PERFORMANCE." Social Behavior and Personality: an international journal 23, no. 4 (1995): 369–76. http://dx.doi.org/10.2224/sbp.1995.23.4.369.

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Observation of customer - waitress interaction in a topless club over a two and one half month period are presented. Data was generated by a participant-observer who worked as a waitress-dancer in a topless club during this period. Analysis focuses on the setting, appearance and manner of the “cynical performance” (Goffman, 1959), orchestrated by the waitress through which she uses nudity and nude dancing to stimulate the fantasies of her patrons, and thereby creates “counterfeit intimacy”, (Boles and Garbin, 1987). The overriding goal of the club and the waitress-dancers is to make money thro

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Mahmudi, Mahmudi, and Rizka Luluh Prastmawati. "The Effect of Sharia Governance and Customer Relationship Marketing on Muzakki Loyalty." AKRUAL: Jurnal Akuntansi 12, no. 1 (2020): 1. http://dx.doi.org/10.26740/jaj.v12n1.p1-17.

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This study aims to analyze the effect of sharia governance and customer relationship marketing on muzakki loyalty. In this study, sharia governance was divided into six variables, i.e. transparency, accountability, responsibility, independence, fairness, and sharia compliance. Whereas customer relationship marketing was divided into four variables, i.e. trust, communication, commitment, and customer intimacy. We employed survey as a preferred method to obtained data. The samples of this study consisted of 200 muzakki (zakat payer) at amil zakat institutions (LAZ) in Yogyakarta, Indonesia. The

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Wikström, Valtteri, Mari Falcon, Silja Martikainen, et al. "Heart Rate Sharing at the Workplace." Multimodal Technologies and Interaction 5, no. 10 (2021): 60. http://dx.doi.org/10.3390/mti5100060.

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Augmenting online interpersonal communication with biosignals, often in the form of heart rate sharing, has shown promise in increasing affiliation, feelings of closeness, and intimacy. Increasing empathetic awareness in the professional domain and in the customer interface could benefit both customer and employee satisfaction, but heart rate sharing in this context needs to consider issues around physiological monitoring of employees, appropriate level of intimacy, as well as the productivity outlook. In this study, we explore heart rate sharing at the workplace and study its effects on task

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