Relevant bibliographies by topics / Customer loyality

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer loyality'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Customer loyality"

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Imam, Toyyibul. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH." MANAJERIAL 2, no. 1 (2017): 55. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.176.

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The research is aimed : 1) to determine the relationship marketing variables that consists of trust, commitment, communication, bonding and satisfaction partial effect on customer loyalty. 2) to determine the relationship marketing variables that consists of trust, commitment, communication, relationship and simultaneously influencing satisfaction on customer loyalty. In this study has six hypotheses to be tested using multiple linear regression. Sampel used in this study were drawn from the Bank BCA Syariah customers consisting of 80 respondents. This research using quantitative methods and s
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Pps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo, and Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT." Jurnal Manajerial Bisnis 3, no. 3 (2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.

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This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the cus
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Fadillah, Adil, and Koyum Koyum. "PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN." Jurnal Ilmiah Manajemen Kesatuan 3, no. 2 (2015): 125–32. http://dx.doi.org/10.37641/jimkes.v3i2.824.

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The main purpose of the research is to measure how big the influence of product quality and brand image on customer loyality for Starbucks. The variable that researcher used on this research are independent variable which is product quality that consist of Performance, feature, reliability, conformance, durability, ability, esthetic and fit and finish while Brand image consist of power, uniqueness and favorable. For attached variable are customer loyality. Analytical method that researcher used are SPSS version 20 with the quisioner spread of 100 respondent at Starbucks Mall Botani Square Bogo
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Lusiani, Lusiani, and Iman Sidik Nusannas. "URGENSI LOYALITAS KONSUMEN: ANTARA CORPORATE IMAGE ATAU CUSTOMER TRUST." Eqien: Jurnal Ekonomi dan Bisnis 6, no. 1 (2019): 12–17. http://dx.doi.org/10.34308/eqien.v6i1.70.

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As an economic entity a bank has an important role in the country’s growth and development. The bank itself depend on their customers, a loyal and old customer . The loyal customers is an asset, so that this research is to find out the relationship berween customer trust and corporate image bya asking 100 customers. The sample was picked by using Simple Random Sampling method of Probability Sampling research technique. This study uses Product Moment analysis with the help of IBM SPSS Statistics 24 software for analyzing the primary data. The results of this study show that : 1) Corporate Image
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Mujiburrahman, Mujiburrahman. "Peran Customer Satisfaction Sebagai Variabel Pemediasi Antara Perceived Value dengan Affective Loyalty dan Behavioral Loyalty." EKOBIS SYARIAH 1, no. 1 (2021): 29. http://dx.doi.org/10.22373/ekobis.v1i1.9991.

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Penelitian ini bertujuan untuk menganalisis pengaruh perceived value terhadap affective loyalty dan behavioral loyalty melalui customer satisfaction sebagai variabel pemediasi pada pengguna credit card co-branding Bank Aceh Syariah. Sampel penelitian sebanyak 159 orang karyawan bank tersebut yang diambil secara purposive sampling. Pengumpulan data menggunakan kuesioner dan selanjutnya data dianalisis dengan menggunakan peralatan statistik analisis jalur. Penelitian menemukan bahwa perceived value berpengaruh positif dan signifikan terhadap affective loyality dan behavioral loyality pengguna ka
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Hasan, Syarifuddin. "ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)." Caraka Tani: Journal of Sustainable Agriculture 29, no. 1 (2017): 1. http://dx.doi.org/10.20961/carakatani.v29i1.13290.

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<p>This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So
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Fariska, Aria, and Fahmi Syahbudin. "PENGARUH KOMPETENSI AGEN ASURANSI TERHADAP LOYALITAS NASABAH PADA PERUSAHAAN ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANTOR CABANG SYARIAH PALMERAH." JURNAL EKONOMI DAN PERBANKAN SYARIAH 3, no. 1 (2020): 21–36. http://dx.doi.org/10.46899/jeps.v3i1.152.

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ABSTRAK: Penelitian ini bertujuan untuk mengetahui pengaruh Kompetensi Agen Asuransi syariah, yaitu kompetensi pengetahuan, kompetensi skill, dan perilaku agen terhadap loyalitas nasabah asuransi AJB Bumiputera 1912 syariah cabang palmerah. Penelitian ini adalah penelitian kuantitatif. Data yang akan digunakan adalah data primer dengan kuesioner. metode yang digunakan adalah metode SEM (structural equation model). Hasil tes menunjukan bahwa pengetahuan secara parsial mempunyai pengaruh negative yang tidak signifikan. Sedangkan skill memiliki hubungan positif dan signifikan mempengaruhi loyalit
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Prabhata, Indra. "PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK KREDIT UKM TERHADAP LOYALITAS NASABAH PT BPR KERTA RAHARJA BANDUNG." Transparansi Jurnal Ilmiah Ilmu Administrasi 9, no. 1 (2018): 145–53. http://dx.doi.org/10.31334/trans.v9i1.91.

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This research investigated how big the effect service quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of product quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of service quality and product quality by simultaneous on the customer loyality of PT BPR Kerta Raharja Bandung.This research was used corelation methode to investigated how big the effect of dependent and independent variables. The research population is 576 customers of PT BPR Kerta Raharja and 85 peoples to be sampling in this
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Zuhri, Ach, and Sabarudin Akhmad. "Effect of E-Commerce Innovation, E-Service Quality, and Product Diversity on Customer Loyalty Through Marketplace Image in Indonesia." SHS Web of Conferences 149 (2022): 01016. http://dx.doi.org/10.1051/shsconf/202214901016.

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The purpose of this study is to determine the direct effect of e-commerce innovation, e-service quality, and product diversity on customer loyalty, as well as the indirect influence through the image of the marketplace in Madura Island. The analytical technique used in this research is the Structural Equation Model analysis with SamrtPls. The results in this study found that 1) the E-Commerce Innovation variable have a direct influence on the Marketplace Image. 2) the E-CommerceiInnovation variableihasia direct effection Customer Loyality. 3) the E-ServiceeQualityyvariable has a direct effect
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Mantauv, Citra Suci. "PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH TABUNGANMU MANDIRI KCP SIMPANG TIGA PASAMAN BARAT." Jurnal Apresiasi Ekonomi 9, no. 2 (2021): 251–59. http://dx.doi.org/10.31846/jae.v9i2.395.

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ABSTRAK Loyalitas adalah ditujukan kepada suatu perilaku atau sifat, yang ditunjukan kepada kestiaan konsumen dan merekomendasikan produk perusahaan kepada orang lain. Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas nasabah TabunganMu Bank Mandiri KCP Simpang Tiga, jumlah sampel pada penelitian ini sebanyak 100 Responden. Pengujian hipotesis yang digunakan dengan regresi berganda dengan hasil Kualitas Pelayanan berpengaruh Positif dan Signifikan dengan nilai 0.436 dan nilai signifikan sebesar 0.000 ( < 0.05). Kepuasan berpenga
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Dissertations / Theses on the topic "Customer loyality"

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Chan, Wa Kimmy. "Three studies on understanding customer relationship management in services customer-firm affection, customer-staff proximity, and customer co-production /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B39794039.

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Chan, Wa Kimmy, and 陳華. "Three studies on understanding customer relationship management in services: customer-firm affection, customer-staff proximity, and customer co-production." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B39794039.

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The Best PhD Thesis in the Faculties of Architexture, Arts, Business & Economics, Education, Law and Social Sciences (University of Hong Kong), Li Ka Shing Prize, 2007-2008.<br>published_or_final_version<br>Business<br>Doctoral<br>Doctor of Philosophy
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Swiegelaar, Carlo. "The influence of memebers' perceptions of the smart shopper loyalty programme on their loyality to the Pick 'n Pay store in George." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020817.

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In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyalty programmes can assist retailers in creating consumer loyalty. Based on their structural similarities, Pick 'n Pay adapted the Smart Shopper loyalty programme from Tesco in the United Kingdom in May 2011. This study examined the influence of members' perceptions of the Smart Shopper loyalty progra
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Dočekalová, Simona. "Marketingový mix konkrétního podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225082.

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This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
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Behrami, Faton, and Mikael Jonasson. "Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11008.

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In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several interrelated factors such as customer satisfaction and service. This leads to the purpose
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Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa
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Nacif, Roberta C. "Online customer loyalty : forecasting the repatronage behavior of online retail customers /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/374160546.pdf.

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Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? Howeve
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Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

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Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing
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Awan, Salman Ahmad, and Muzafar Said. "Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-9522.

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The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such a
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Books on the topic "Customer loyality"

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Robinson, Sionade, and Lyn Etherington. Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.

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Nacif, Roberta C. Online Customer Loyalty. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1.

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Linton, Ian. Building customer loyalty. Pitman [for] The Institute of Management, 1993.

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Bell, Chip R. Customer loyalty guaranteed. Adams Media, 2007.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Irwin Professional Pub./Mirror Press, 1994.

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Lawfer, Manzie R. Why customers come back: How to create lasting customer loyalty. Career Press, 2004.

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Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713.

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Cavallone, Mauro. Marketing and Customer Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3.

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Book chapters on the topic "Customer loyality"

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Salmen, Sonja M. "Electronic Customer Care, der überlegene Weg zur E-Loyality." In Handbuch Electronic Customer Care. Physica-Verlag HD, 2004. http://dx.doi.org/10.1007/978-3-7908-2680-7_7.

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Robinson, Sionade, and Lyn Etherington. "What do customers want?" In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_1.

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Robinson, Sionade, and Lyn Etherington. "Summary of key points." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_10.

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Robinson, Sionade, and Lyn Etherington. "Lessons in customer loyalty from the past." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_2.

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Robinson, Sionade, and Lyn Etherington. "New customers, new challenges." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_3.

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Robinson, Sionade, and Lyn Etherington. "The benefits of winning customer loyalty." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_4.

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Robinson, Sionade, and Lyn Etherington. "Customer loyalty and service brands." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_5.

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Robinson, Sionade, and Lyn Etherington. "The one question that really matters." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_6.

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Robinson, Sionade, and Lyn Etherington. "The loyalty-building experiences take center stage." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_7.

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Robinson, Sionade, and Lyn Etherington. "Making loyalty-building experiences happen." In Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037_8.

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Conference papers on the topic "Customer loyality"

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Jankova, Liga, and Andrejs Lazdins. "CUSTOMER RELATIONSHIP MANAGEMENT IN LATVIA." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.58.

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Understanding the nature and role of customer relationship management (hereinafter CRM) is an important prerequisite for business success. A customer requires the company to adhere to certain quality standards as well as affects the performance and management of the company. Customer relationships could be managed and developed to attract new customers and increase business profitability and customer loyalty. The customer is the most valuable asset of a company that helps to achieve goals set by the company. In Latvia, the need to view customer relationships as important in business management
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Sulaeman, Maman, Hasan Fahmi Kusnandar, Dedeh Sundarsih, et al. "Implementation of GCG In Making Reputation And CRM, Toward Customer Loyality." In Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/iclick-18.2019.54.

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Simanjuntak, Jefri, and Mega Mayasari. "E-Commerce Service Quality, E-Customer Satisfaction and Loyality: Modification of E-Servqual Model." In Proceedings of the 4th International Conference on Applied Economics and Social Science, ICAESS 2022, 5 October 2022, Batam, Riau Islands, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.5-10-2022.2325900.

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Kvíčala, Daniel, and Halina Starzyczná. "Customer Buying Behaviour in International E-commerce through Empirical E-shop Data." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.121.

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The article deals with customer e-loyalty. The main objective of the research was to investigate customer buying behaviour, hence customer e-loyalty in e-commerce, and the implications of this for e-shops. Specifical­ly, it concerns how customers behave at e-shops, how often they buy from the e-shops and what kind of revenue they bring to the e-shops. First, the theoretical background of the research is presented, based on some studies. The theoretical discussion proceeds from the broader context of loyalty. The core of the theory is e-loyalty. Secondary research and its results are then chara
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Ngele, Emmanuel. "Geo-semantic profiling of brand-specific customer experience using citizen-generated social media comments." In International Conference on Artificial Intelligence and Robotics. Machine Intelligence Research Group (MIRG), 2023. https://doi.org/10.52968/15061120.

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A good customer experience is likely to influence a customer’s decision to buy positively and equally a negative customer experience will most likely make a customer decide not to buy or go elsewhere. About 73% of customers said that one negative customer experience is enough for them to leave a brand, and go to a competitor. This research work will use text mining and sentiment analysis techniques to identify and categorize brand-specific social media comments into different groups, including positive, negative, and neutral comments. Geo-profiling techniques will be used to identify patterns
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Silva, L., P. Dissanayake, B. Kumarasiri, and D. Soorige. "CUSTOMER LOYALTY TOWARDS SUSTAINABLE HOTELS: CASE STUDIES IN SRI LANKA." In The 9th World Construction Symposium 2021. The Ceylon Institute of Builders - Sri Lanka, 2021. http://dx.doi.org/10.31705/wcs.2021.20.

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The hotel sector is directly combined with customer loyalty as it has become increasingly obvious by incorporating its’ antecedents with customer satisfaction and trust. Customer loyalty is influenced by customer satisfaction of hospitality service when it is significantly related to service quality. Sustainability is an important concept that can adapt to achieving customer loyalty in the Sri Lankan hotel sector. Indeed, most conventional hoteliers in Sri Lanka do not have the idea of success in achieving customer loyalty through the sustainability concept. Also, despite the abundance of rese
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Zhang, Hanxi, Naoki Takahashi, Takashi Sakamoto, and Toshikazu Kato. "Development of Customer Affection System Aimed at Increasing Loyalty among Both Customers and Employees." In 9th International Conference on Kansei Engineering and Emotion Research (KEER2022). Kansei Engineering and Emotion Research (KEER), 2022. http://dx.doi.org/10.5821/conference-9788419184849.21.

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This research aimed to develop an information-sharing system between customers and employees and utilize it for practical purposes. We named it the "Caffe System (Customer Affection System)," a system for sharing customer service notes and feedback to improve their satisfaction and loyalty and facilitate the sharing of customer information among employees. As a non-mainstream service, "message to customers" has been used by some stores. For example, Starbucks coffee provides with a particular message service to impress customers: providing the drink with a message or illustration. However, we
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Yu, Yufan. "Customer Relationship Management and Online Customers Brand Loyalty." In 2014 International Conference on Global Economy, Commerce and Service Science (GECSS-14). Atlantis Press, 2014. http://dx.doi.org/10.2991/gecss-14.2014.70.

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Mikšík, Ondřej, and Halina Starzyczná. "Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.101.

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The paper aims to present research results on regional brand sales and customer loyalty. The object of the research was small and medium-sized enterprises in the Czech Republic selling regional products and operating in e-commerce. The subject of the research is broadly defined. The paper first deals with the current state of knowledge. The theoretical background is fo­cused on professional literature and studies oriented on regional branding and e-commerce. Both the VosViewer method and the historical method are used in the theoretical discussion. The empirical research includes primary quali
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Sajin, Vlada, Andreea Sajin, and Ionela Țvigun. "Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.42.

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Today, loyalty techniques in the service market are more important than ever, given the fierce competition in various business sectors. Customer retention is an essential strategy to increase revenue and ensure a solid base of loyal and satisfied customers. The role of loyalty techniques in the service market is to maintain the relationship with existing customers and convert them into loyal ones, which can lead to increased revenue and business development. Also, the loyalty of their achievement can reduce marketing costs and increase long-term profitability.
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Reports on the topic "Customer loyality"

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Ferdous, Zannatul, and Wahid bin Ahsan. Customer Experiences with E-commerce Returns in Bangladesh: Effects on Satisfaction, Trust, and Loyalty. Userhub, 2024. http://dx.doi.org/10.58947/journal.nfqj67.

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The rapid expansion of e-commerce in Bangladesh has revolutionized consumer behavior, providing convenience while creating challenges in managing product returns. This study examines customer experiences and perceptions of e-commerce returns in Bangladesh, focusing on critical factors like product discrepancies, refund processing delays, return policy transparency, and customer service issues. Using a mixed-methods approach, data was collected from 151 survey respondents and 18 interviews with customers, e-commerce employees, and logistics personnel. The findings reveal that product misreprese
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Seybold, Patricia. Nurturing Customer Loyalty in the B2B World. Patricia Seybold Group, 2005. http://dx.doi.org/10.1571/bp5-26-05cc.

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Kang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.

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Duque Rengel, VK, ME Abendaño Ramírez, and AV Velásquez Benavides. Analysis of communication factors influencing customer loyalty among university students. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1190en.

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Lee, Jong-Geun, Amrut Sadachar, and Srikant Manchiraju. Investigating Customer Loyalty to Apparel and Beauty Subscription Box Retailers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-283.

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Saputra, Rizki. The impact of brand trust on brand loyalty mediated by customer satisfaction: Case of Tokobagus.com (now OLX.co.id). ResearchHub Technologies, Inc., 2025. https://doi.org/10.55277/researchhub.dobl8krf.1.

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Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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Johnson, Kim K. P., Hye-Young Kim, Jung Mee Mun, and Ji Young Lee. Keeping Customers Shopping in the Store: Interrelationships among Store Attributes, Shopping Enjoyment, Place Attachment, and Store Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-637.

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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Mark Gerard Ruiz, Ma Kristina Ortiz, and Danika Astilla-Magoncia. Philippine Retirement Authority Policy Development with Impact Assessment. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.13.

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This study's third phase evaluates the regulatory impact analysis (RIA) of policy recommendations aimed at enhancing the Philippine Retirement Authority's (PRA) retirement program, focusing on competitiveness and sustainability. Utilizing methodologies such as benefit-cost analysis, breakeven analysis, cost-effectiveness analysis, and regression analysis, the study compares targeting foreign retirees aged 40 and above with those aged 50 and above, assesses the cost-effectiveness of current PRA policies, and determines breakeven volumes. Findings reveal that lowering the minimum retirement age
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