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Journal articles on the topic 'Customer loyality'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Imam, Toyyibul. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH." MANAJERIAL 2, no. 1 (2017): 55. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.176.

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The research is aimed : 1) to determine the relationship marketing variables that consists of trust, commitment, communication, bonding and satisfaction partial effect on customer loyalty. 2) to determine the relationship marketing variables that consists of trust, commitment, communication, relationship and simultaneously influencing satisfaction on customer loyalty. In this study has six hypotheses to be tested using multiple linear regression. Sampel used in this study were drawn from the Bank BCA Syariah customers consisting of 80 respondents. This research using quantitative methods and s

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Pps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo, and Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT." Jurnal Manajerial Bisnis 3, no. 3 (2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.

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This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the cus

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Fadillah, Adil, and Koyum Koyum. "PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN." Jurnal Ilmiah Manajemen Kesatuan 3, no. 2 (2015): 125–32. http://dx.doi.org/10.37641/jimkes.v3i2.824.

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The main purpose of the research is to measure how big the influence of product quality and brand image on customer loyality for Starbucks. The variable that researcher used on this research are independent variable which is product quality that consist of Performance, feature, reliability, conformance, durability, ability, esthetic and fit and finish while Brand image consist of power, uniqueness and favorable. For attached variable are customer loyality. Analytical method that researcher used are SPSS version 20 with the quisioner spread of 100 respondent at Starbucks Mall Botani Square Bogo

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Lusiani, Lusiani, and Iman Sidik Nusannas. "URGENSI LOYALITAS KONSUMEN: ANTARA CORPORATE IMAGE ATAU CUSTOMER TRUST." Eqien: Jurnal Ekonomi dan Bisnis 6, no. 1 (2019): 12–17. http://dx.doi.org/10.34308/eqien.v6i1.70.

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As an economic entity a bank has an important role in the country’s growth and development. The bank itself depend on their customers, a loyal and old customer . The loyal customers is an asset, so that this research is to find out the relationship berween customer trust and corporate image bya asking 100 customers. The sample was picked by using Simple Random Sampling method of Probability Sampling research technique. This study uses Product Moment analysis with the help of IBM SPSS Statistics 24 software for analyzing the primary data. The results of this study show that : 1) Corporate Image

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Mujiburrahman, Mujiburrahman. "Peran Customer Satisfaction Sebagai Variabel Pemediasi Antara Perceived Value dengan Affective Loyalty dan Behavioral Loyalty." EKOBIS SYARIAH 1, no. 1 (2021): 29. http://dx.doi.org/10.22373/ekobis.v1i1.9991.

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Penelitian ini bertujuan untuk menganalisis pengaruh perceived value terhadap affective loyalty dan behavioral loyalty melalui customer satisfaction sebagai variabel pemediasi pada pengguna credit card co-branding Bank Aceh Syariah. Sampel penelitian sebanyak 159 orang karyawan bank tersebut yang diambil secara purposive sampling. Pengumpulan data menggunakan kuesioner dan selanjutnya data dianalisis dengan menggunakan peralatan statistik analisis jalur. Penelitian menemukan bahwa perceived value berpengaruh positif dan signifikan terhadap affective loyality dan behavioral loyality pengguna ka

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Hasan, Syarifuddin. "ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)." Caraka Tani: Journal of Sustainable Agriculture 29, no. 1 (2017): 1. http://dx.doi.org/10.20961/carakatani.v29i1.13290.

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<p>This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So

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Fariska, Aria, and Fahmi Syahbudin. "PENGARUH KOMPETENSI AGEN ASURANSI TERHADAP LOYALITAS NASABAH PADA PERUSAHAAN ASURANSI JIWA BERSAMA BUMIPUTERA 1912 KANTOR CABANG SYARIAH PALMERAH." JURNAL EKONOMI DAN PERBANKAN SYARIAH 3, no. 1 (2020): 21–36. http://dx.doi.org/10.46899/jeps.v3i1.152.

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ABSTRAK: Penelitian ini bertujuan untuk mengetahui pengaruh Kompetensi Agen Asuransi syariah, yaitu kompetensi pengetahuan, kompetensi skill, dan perilaku agen terhadap loyalitas nasabah asuransi AJB Bumiputera 1912 syariah cabang palmerah. Penelitian ini adalah penelitian kuantitatif. Data yang akan digunakan adalah data primer dengan kuesioner. metode yang digunakan adalah metode SEM (structural equation model). Hasil tes menunjukan bahwa pengetahuan secara parsial mempunyai pengaruh negative yang tidak signifikan. Sedangkan skill memiliki hubungan positif dan signifikan mempengaruhi loyalit

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8

Prabhata, Indra. "PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK KREDIT UKM TERHADAP LOYALITAS NASABAH PT BPR KERTA RAHARJA BANDUNG." Transparansi Jurnal Ilmiah Ilmu Administrasi 9, no. 1 (2018): 145–53. http://dx.doi.org/10.31334/trans.v9i1.91.

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This research investigated how big the effect service quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of product quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of service quality and product quality by simultaneous on the customer loyality of PT BPR Kerta Raharja Bandung.This research was used corelation methode to investigated how big the effect of dependent and independent variables. The research population is 576 customers of PT BPR Kerta Raharja and 85 peoples to be sampling in this

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Zuhri, Ach, and Sabarudin Akhmad. "Effect of E-Commerce Innovation, E-Service Quality, and Product Diversity on Customer Loyalty Through Marketplace Image in Indonesia." SHS Web of Conferences 149 (2022): 01016. http://dx.doi.org/10.1051/shsconf/202214901016.

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The purpose of this study is to determine the direct effect of e-commerce innovation, e-service quality, and product diversity on customer loyalty, as well as the indirect influence through the image of the marketplace in Madura Island. The analytical technique used in this research is the Structural Equation Model analysis with SamrtPls. The results in this study found that 1) the E-Commerce Innovation variable have a direct influence on the Marketplace Image. 2) the E-CommerceiInnovation variableihasia direct effection Customer Loyality. 3) the E-ServiceeQualityyvariable has a direct effect

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Mantauv, Citra Suci. "PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH TABUNGANMU MANDIRI KCP SIMPANG TIGA PASAMAN BARAT." Jurnal Apresiasi Ekonomi 9, no. 2 (2021): 251–59. http://dx.doi.org/10.31846/jae.v9i2.395.

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ABSTRAK Loyalitas adalah ditujukan kepada suatu perilaku atau sifat, yang ditunjukan kepada kestiaan konsumen dan merekomendasikan produk perusahaan kepada orang lain. Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas nasabah TabunganMu Bank Mandiri KCP Simpang Tiga, jumlah sampel pada penelitian ini sebanyak 100 Responden. Pengujian hipotesis yang digunakan dengan regresi berganda dengan hasil Kualitas Pelayanan berpengaruh Positif dan Signifikan dengan nilai 0.436 dan nilai signifikan sebesar 0.000 ( < 0.05). Kepuasan berpenga

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Rahmadeni, Rahmadeni, and Jerry Heikal. "Customer Loyality Segmentation with RFM Model at PCP Cafe." Jurnal Ekonomika Dan Bisnis (JEBS) 4, no. 6 (2024): 1966–72. https://doi.org/10.47233/jebs.v4i6.2450.

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The intense competition in the business sector motivates every business unit to manage their services, especially towards their customers, to the fullest. One of them is to increase customer loyalty by segmenting or grouping each customer into several clusters and determining the appropriate marketing strategy for each of these groups. Loyalty is the tendency of customers to purchase a product or service from a business unit with a high level of consumption consistency. Customer loyalty will become a point of success not only in the short term but also in the long term as a sustainable advanta

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Wijayani, Tri, and Bono Prambudi. "PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 10, no. 2 (2020): 195–207. http://dx.doi.org/10.37932/j.e.v10i2.127.

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The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence

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Basyir, Basyir Basyir, and Fitriyani Ramiasih. "PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (Studi Kasus Pada PD. BPR Ciwaringin Kabupaten Cirebon)." Value: Jurnal Manajemen dan Akuntansi 12, no. 2 (2019): 120–30. http://dx.doi.org/10.32534/jv.v12i2.481.

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Penelitian ini bertujuan untuk mengetahui Pengaruh Implementasi Relationship Marketing terhadap Customer Loyality pada PD. BPR Ciwaringin. Penelitian ini bertujuan untuk mengetahui pengaruh dari Variabel pengaruh Building Service Partnership (X1) dan Empowering Employess (X2) terhadap Customer Loyality pada PD. BPR Ciwaringin. Metode penelitian adalah penelitian survei dengan menyebar kuisioner. Populasi dalam penelitian kali ini berjumlah 1374 orang nasabah PD. BPR Ciwaringin Cirebon. Teknik pengambilan sampel yang digunakan adalah metode solvin, yaitu sebanyak 93 orang nasabah PD BPR C

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14

Sivani, Subhash, D. Divya Prabha Dr., V. B. Mathipurani Dr., and Selva Krishna S. "ANTECEDENTS OF CUSTOMER LOYALITY TOWARDS PUBLIC SECTOR BANKS." International Journal of Interdisciplinary Research in Arts and Humanities 4, no. 1 (2019): 41–46. https://doi.org/10.5281/zenodo.2619292.

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Abstract Free trade is a big challenge for a bank to enhance its organization performance. Banking industry also faces challenges because of the free trade, since there have been many companies going bankrupt that it is feared that it will reduce customers’ savings or deposits in bank. Competitors need to be aware because only banks with advantages that are able to create product with high quality services that can satisfy customers. Challenges become harder particularly when customers are sensitive to the interest rate, thus loyalty is at stake. This circumstance is very important becau

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Artaya, I. Putu, and I. Gede Arimbawa. "Penarapan Metode Korelasi dalam Mengukur Hubungan antara Customer Relationship dengan Customer Loyality Pada PT Antika Raya Surabaya." BISMA (Bisnis dan Manajemen) 1, no. 1 (2018): 50. http://dx.doi.org/10.26740/bisma.v1n1.p50-63.

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This research focus on application of customer relationship management in relation with customer loyality. Object of this research is PT Antika Raya Surabaya, because this company had appropriate characteristic with this method. Data is base on quesioner, with 30 respondance who live in Surabaya and customer of his company.According to result of signification test, correlation between all customer variables of customer relationship management with customer loyality has real relation or signification between customer variable relationship with customer loyality.

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Rizkiyah, Aminah, and Budiono Prestyadi. "PENGARUH SISTEM PENJUALAN ONLINE TERHADAP KEPERCAYAAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (STUDI PADA PT. WEB WAHANA WISATA)." MANAJERIAL 2, no. 1 (2017): 75. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.179.

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Consumer Loyality very important means for the company that maintain the sustainability of their business and the continuity of our business activities. Customers faithful consumers is satisfied with products and services provided. Then variable existing as follows: the influence of Online Sales System (X); Customer Trust (Y1); and customer loyalty (Y2);Using the tabulated results of the survey population data on customers of PT Web Wahana Wisata on JL. Veteran 5A Singosari No. 42-Gresik were analyzed using path analysis (path analysis). Then it can be known to the alpha coefficient of each va

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Maulana, Aan, Rosida P. Adam, and Benyamin Parubak. "PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN ES MAHKOTA DI KOTA PALU (STUDI PADA PELANGGAN ES MAHKOTA)." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 3, no. 1 (2017): 87–92. http://dx.doi.org/10.22487/jimut.v3i1.75.

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This research intends to identify and to analyze the effect of product quality and customer value of customer of Es Mahkota in Palu City, the effectof product quality of customer of Es Mahkota in Palu City. This quantitave research show relation between variables. Population of this research is the customer of Es Mahkota in Palu City that has consumed the product for three to four times. 90 samples as respondent was taken through purposive sample. Data were collected using questionnarie and analyzed through multiple linear regression using the application of SPSS release 20. The result of this

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Ghufrony, Ahmad. "PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA TOKO RETAIL BAHAN-BAHAN BANGUNAN DI KECAMATAN DUNGKEK." PERFORMANCE " Jurnal Bisnis & Akuntansi" 5, no. 2 (2015): 14. http://dx.doi.org/10.24929/feb.v6i1.255.

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The purpose of this research is to examine and analyze the influence of service quality toward customer’s satisfaction, the influence of price level toward customer’s satisfaction; the influence of customer’s satisfaction toward customer’s loyality; and the influence of price level toward the customer’s loyality of store of building materials at Dungkek subdistrict. The approach of this research is explanatory research. Researcher used 100 respondents as the sample of this research, which applied purposive sampling as the technique of sample collection. Researcher also used Partial Least Squar

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Nursiana, Adinoto. "Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Dengan Intermediasi Kepuasan Nasabah Dan Nilai Yang Dirasakan Nasabah." ULTIMA Management 3, no. 1 (2011): 1–15. http://dx.doi.org/10.31937/manajemen.v3i1.172.

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The bank’s customer service quality is one of the primary factor that can eﬀect customer’s loyality. This research examined the eﬀect of service quality on customer loyalty with the intermediation customer satisfaction and intermediation customer perceived value. As analycal tool in this research is using soware LISREL 8.80.Result from this research. ﬁrst, service quality has a positif and signiﬁcant impact on customer satisfaction. Second, service quality has a positif and signiﬁcant impact on customer perceived value. Third, customer satsfaction has a positif and signiﬁcant impact on custome

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Putri Effendi, Salma, and Emron Edison. "Pengaruh Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan pada Pelanggan Batik Batam di Dekranasda Kota Batam." Manajemen dan Pariwisata 1, no. 1 (2022): 15–32. http://dx.doi.org/10.32659/jmp.v1i1.197.

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The purpose of this study was to determine the effect of product quality on customer satisfaction and customer loyality in batik Batam customers of Dekranasda Batam City. This research conducted at building of Dekranasda Batam city, this building also Galery of Dekranasda Batam City and Office of Dekranasda secretariat. This type of research is explanatory research with a quantitative method approach. This research was conducted by distributing quetionnaires to 336 respondents. Data analysis using descriptive and verification analysis, the analysis model used is a simple linear regression test

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Setyanta, Budi. "Peran Involvement Sebagai Variabel Pemoderasi Model Loyalitas Pelanggan." Jurnal Ekonomi Bisnis dan Kewirausahaan 7, no. 1 (2018): 33. http://dx.doi.org/10.26418/jebik.v7i1.24826.

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This research aims to identify the role of involvement as a moderating variable in the model of customer loyality. The population in this study is the Xiaomi smartphone users in Yogyakarta. Data is collected through survey method that is guided by questionnaire. The data samples are 200 respondents to eligible the data analysis by structural equation modeling. The results indicate that the involvement moderates the effect of perceived quality, perceived price and after-sales service towards customer satisfaction.. Besides, the result is the involvement moderates the effect of customer satisfac

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Sari, Riska Melda, Sulisti Afriani, and Tito Irwanto. "THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU." BIMA Journal (Business, Management, & Accounting Journal) 1, no. 1 (2020): 1–9. http://dx.doi.org/10.37638/bima.1.1.1-9.

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Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Dete

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Rosiana, Nindya. "PENGARUH E-BANKING, KUALITAS PELAYANAN, KUALITAS KOMUNIKASI, TERHADAP KEPERCAYAAN MELALUI LOYALITAS NASABAH PADA PT BCA KCP PANTAI INDAH KAPUK JAKARTA BARAT." JEBI | Jurnal Ekonomi Bisnis Indonesia 13, no. 1 (2018): 25–37. http://dx.doi.org/10.36310/jebi.v13i1.93.

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The purpose of this study is to fing out how much influence e-banking, the quality of service,the quality of communication, trust, of customer loyalty at PT. Bank Central Asia Subbranch OfficePantai Indah Kapuk Jakarta. The type of this research is survey. This research data was collectedfrom 125 customers of PT. Bank Central Asia Subbranch Office Pantai Indah Kapuk Jakarta questionwere given by using quetionnaires which consist of closed question. Respondent's answers to closedquestion about the variables studied in this study then in the analysis of Structural EquationModelling using AMOS 6.

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Maharani Purnama, Putri. "PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN WEDDING ORGANIZER DI KOTA PRABUMULIH." Jurnal Ilmu Manajemen 7, no. 2 (2019): 140. http://dx.doi.org/10.32502/jimn.v7i2.1564.

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Purpose: This study aimed to determine the effect of service quality andprice to customer satisfaction and its impact on consumer loyality in the cityPrabumulih wedding organizer. Formulation of the problem is whether thereis influence service quality and price to customer satisfaction and its impacton consumer loyalty Prabumulih wedding organizer in the city?Design/Methodelogy/Approach: The data used in this study are primary data89 respondent reply. Models analysis used analysis and by testing thevalidity and reliability of instruments. Test charactistics data that is test ofnormality and li

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Naibaho, Joshua Perkasa, Sautman Sinaga, and Juaniva Sidharta. "THE ANALYSIS OF THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON COSTUMER LOYALTY ICE CREAM WALL’S." Fundamental Management Journal 5, no. 2 (2020): 51–76. http://dx.doi.org/10.33541/fjm.v5i2.2235.

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Currently, business competition in the industry is getting tougher, one industry that has tough competition is the food & beverage industry. If competition in the industry increases, it will be difficult to find new consumers, while the company certainly wants a stable profit. Thus, the old company will try to maintain existing customer loyalty. In this study, we will examine, how brand image and product quality will be a weapon or asset for old company in business competition, and will also affect customer loyalty (in this case WALL’S). In this research will be conducted by descriptive an

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Safrika, Safrika. "PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM BERBELANJA FASHION ONLINE DI BANDA ACEH." Jurnal Sains Riset 8, no. 2 (2019): 20–27. http://dx.doi.org/10.47647/jsr.v8i2.37.

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This research aims to effects the influence of the quality of information and ease of discounted rates on consumer satisfaction and its impact on customer loyalty in shopping online fashion products in Banda Aceh. Research samples as much as 120 people of Banda Aceh which is consumers who never shop online. The collection of data using questionnaires and then analyzed with data using statistics structural equition equipment models (SEM) with this method of Partial Square (PLS). Studies have found that the quality of information and ease of discounted rates affect customer satisfaction and loya

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Khairiyah, Soraya, Titik Purwinarti, and Wahyudi Utomo. "Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Go-Jek (Studi Pada Mahasiswa Administrasi Niaga Politeknik Negeri Jakarta)." Jurnal Administrasi Profesional 1, no. 01 (2020): 56–65. http://dx.doi.org/10.32722/jap.v1i01.5094.

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SORAYA KHAIRIYAH. The influence of Service Quality to Customer Loyality of Go-Jek. Department of Business Administration, Politeknik Negeri Jakarta, 2017. The purpose of this research is to analyze the influence of service quality against the customer loyality. The brand image variables has five indicators. 1)tangible, 2)reliability, 3)responsiveness, 4)assurance, 5)empathy. While the customer loyality variables having six indicators, 1)the repurchasing, 2)habit of consuming the brand , 3)always liked the brand, 4)keep choosing the brand, 5)convinced that the brand is the best, and 6)rec

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Syamsul Anwar, Hartanto Halim, and Eman Sulaiman. "Pengaruh Promosi Penjualan dan Harga terhadap Loyalitas Pelanggan pada Usaha Angkringan Repeatfoods Tasikmalaya." MAMEN: Jurnal Manajemen 3, no. 4 (2024): 362–77. http://dx.doi.org/10.55123/mamen.v3i4.4257.

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This research aims to find out: (1) the impact of Sales Promotion on Customer Loyalty on Repeatfoods Tasikmalaya's Retaining business. (2) the effect of Price on Customers Loyality on the Retailing of Repeatefoods tasikmalayan. This type of research uses quantitative methods. The population in this study is a customer of the Repeatfoods Register of Lake Malaya with a total of 2550 people. Sampling technique using purposive sampling with a number of samples of 97 people. Data collection technique uses questionnaires that have been tested for validity and reliability. The analysis technique used

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Fatona, Aqli, Havid Syafwan, and Akmal Akmal. "IMPLEMENTATION OF THE WEB-BASED ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT APPLICATION IN THE SYMPLE STORE." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 10, no. 3 (2024): 553–58. http://dx.doi.org/10.33330/jurteksi.v10i3.3273.

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Abstract: CRM (Customer Relationship Management) is a type of management regarding the management of the company with customers to improve relationships with customers. CRM can be adapted to E-CRM (Electronic Customer Relationship Management) which requires the role of information technology. Symple Store is a business that sells various t-shirts, apparel, and screen printing services. To see the product, customers must come directly to the store because there is no media to convey product information to customers. Symple Store does not have a way to place an order if the customer does not hav

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Danika Angga Putra, I. Putu, Ni Nyoman Kerti Yasa, and I. Putu Gde Sukaatmadja. "PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR)." Forum Manajemen 13, no. 2 (2017): 1–12. http://dx.doi.org/10.61938/fm.v13i2.108.

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The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be us

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Satrio, Muhammad Randi, Chalil Chalil, and Ira Nuriya Santi. "PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN RUMAH MAKAN DUA PUTRI DI KELURAHAN MATANO KECAMATAN BUNGKU TENGAH." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 3, no. 2 (2020): 111–22. http://dx.doi.org/10.22487/jimut.v3i2.79.

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The purpose of this research is to test and analyze 1) Influence simultaneously variable of satisfaction and trust to customer loyality of Two Princess Restaurant in Matano Sub-District of Bungku Tengah District. 2) Partial influence of customer satisfaction variable on customer loyalty Two Putri Restaurant in Matano Village, Central Bungku District. 3) Partial influence of customer trust variable on customer loyalty of Two Princess Restaurant in Matano Sub-district of Bungku Tengah District. This type of research is descriptive causally. Sampling technique using Purposive Sampling, obtained s

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Fandi Pratama Putra, Siti Mujanah, and Achmad Yanu Alif Fianto. "Pengaruh Experiential Marketing terhadap Customer Loyality Starbucks Coffe dengan Customer Engagement sebagai Variable Intervening." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 12, no. 1 (2024): 749–61. https://doi.org/10.30640/ekonomika45.v12i1.3642.

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This research aims to analyze the impAct of Experiential Marketing on Customer Loyalty with Customer Engagement as an intervening variable at Starbucks Coffe - Surabaya. Data collection was conducted through direct and online surveys via social media. The total number of respondents was 100 with the criteria of customers who have visited and transActed at least one time in the last one month. The tools used for data processing are Partial Least Square (PLS-SEM) techniques. The results of this study indicate that Experiential Marketing has a positive significant effect on Customer Loyalty, Expe

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Nurul Fatimah. "PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA HANA RAMEN KARAWANG." Jurnal Manajemen & Bisnis Kreatif 6, no. 2 (2021): 28–44. http://dx.doi.org/10.36805/manajemen.v6i2.1430.

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Penelitian ini bertujuan untuk mengetahui bukti empiris mengenai Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan melalui Loyalitas Pelanggan sebagai variable intervening di Hana Ramen Karawang. Penelitian dilakukan dengan menggunakan metode deskriptif dan verifikatif. Pengambilan sampel dilakukan dengan metode insidental sampling dengan jumlah sampel 285 responden dari populasi sebanyak 995 orang. Teknik analisis data yang digunakan adalah teknik Scale Range Analysis dan Path Analysis dengan bantuan Methode Successive Intervals (MSI), program komputer Microsoft Excel 2007 dan SPSS versi

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Solekah, Nihayatu Aslamatis. "The effect of green banking product and green corporate image on green customer loyality mediated by green customers satisfaction in Syariah banking." Management and Economics Journal (MEC-J) 3, no. 1 (2019): 81. http://dx.doi.org/10.18860/mec-j.v0i2.5837.

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<p class="Keywords">Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products and green corporate image green customer satisfaction, and green customer loyalty for Syariah Banking.

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Toyyibi, Abdul Majid, and Muhammad Adi Satria. "Influence of Products and Prices on Customer Loyality At the Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office in Sidoarjo." International Journal of Islamic Thought and Humanities 3, no. 1 (2024): 81–88. http://dx.doi.org/10.54298/ijith.v3i1.191.

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Sharia People's Economic Bank Bakti Makmur Indah Main Branch Office Throughout is one of the sharia banks that has great potential in developing an economy based on Islamic values. This research aims to determine the effect of product and price oncustomer loyality at BPRS Bakti Makmur Indah Main Branch Office Throughout. The object of this research is the BPRS Bakti Makmur Indah Main Branch Office along with quantitative methods using multiple regression test techniques. The respondents in this research were 76 customers. The analytical method used is descriptive analysis, F test and T test wi

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Hadiwijaya, Ony Thoyib, Amiartuti Kusumaningtyas, and Abdul Halik. "Relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java." Journal of Asian Multicultural Research for Economy and Management Study 2, no. 3 (2021): 117–24. http://dx.doi.org/10.47616/jamrems.v2i3.147.

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This article aims to analyze the relationship between Service Quality and Customer Delight and Customer Loyalty at the Fitness Center Business in East Java. This research method This research is an explanatory research. The unit of analysis in this study is the individual. The respondents of this research are members of the Fitness Center in East Java. The population in this study were all fitness members in the East Java region who during 2019-2020 years extended their membership at least twice and were in East Java, especially the Kartosusilo Gate area which includes the cities of Gresik, Ba

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Maryoso, Slamet. "Pengaruh Iklan Humor Dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Pada Kartu Perdana Axis Versi Kembalian." Widya Cipta - Jurnal Sekretari dan Manajemen 3, no. 1 (2019): 99–104. http://dx.doi.org/10.31294/widyacipta.v3i1.5128.

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The new mass media that have emerged can have a positive effect on the business world. Entrepreneurs can more easily get their product trought the media, especially television. Product can be better known to the public if they use different ads in terms of attracting consumers’ attention, ads with an element of humor are one way that advertiserscan use to attract potential customers. Quality and service for product is one of determining factors in term of consumer loyality. By using path analysing methods research on the influence of humor advertising and customer loyalty on product purchase d

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Ilfana, Adia Azza, and M. Trihudiyatmanto. "Customer Satisfaction: In Relationship With Product Quality To Customer Loyality." Jurnal Akuntansi, Manajemen dan Perbankan Syariah 2, no. 2 (2022): 73–86. https://doi.org/10.32699/jamasy.v2i2.2694.

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Objective - The purpose of this study was to identify the factors that influence customer loyalty at the Afashion Store Wonosobo. The formulation of the problem in this study is that customer loyalty at the Afashion Store is still quite volatile and there are also differences in research results. The existence of these different research results, the researcher offers a concept by providing a mediating variable, namely customer satisfaction. Methodology - This research was conducted at the Afashion Store Wonosobo. The type of research used is a research model with a quantitative approach. The

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Handayani, Widya, Gatot Wijayanto, and Sri Restuti. "The Influence Of Customer Trust And Corporate Reputation On Customer Loyality With Customer Satisfaction As a Moderating Variable at Bank Syariah Indonesia BSI KCP Rumbai Pekanbaru." JAWI : Journal of Ahkam Wa Iqtishad 2, no. 2 (2024): 341–53. https://doi.org/10.5281/zenodo.11527222.

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<em>The presence of PT Bank Syariah Indonesia Tbk (BSI) in the Rumbai area with the aim of optimizing services and synergy with the community in financial transactions according to sharia principles for the local community. In May 2023, BSI customer data was leaked after previously experiencing a ransomware attack. This raises concerns for BSI customers. Customer data leaks are a serious problem that can damage a company's reputation. These concerns can lead to decreased trust and reduced consumer loyalty to the company. This research aims to see the influence of customer trust and company rep

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Rahmadani, Nurul, Manda Sari, Ari Putra, Nurjannah, and Idhasari. "THE INFLUENCE OF SERVICE, QUALITY, PRICE, AND PLACE ON CUSTOMER LOYALITY (CASE STUDY OF CAFÉ FINARE PALOPO CITY)." Journal Management And Business 1, no. 2 (2023): 106–12. http://dx.doi.org/10.61912/lajumen.v1i2.27.

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The purpose of this study was to determine the effect of service quality, price, and location on customer loyality at Café Finare, Palopo City. This study used a quantitative approach and sampling techniques using incidental sampling method descriptive analysis, validity and reliabillity tests and multiple linear regression analysis ware used as multiple analysis techniques. This study uses multiple analysis techniques. This study uses multiple linear aggression analysis with a significance level of 55% using SPSS.20 data processing techniques. The results of the study partially explain that w

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Windiari, Ilham, and Djumarno Djumarno. "THE EFFECT OF SERVICE QUALITY, CUSTOMER RELATIONSHIP MARKETING, AND BRAND IMAGE ON CUSTOMER LOYALTY AND CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE." Dinasti International Journal of Economics, Finance & Accounting 1, no. 6 (2021): 1048–59. http://dx.doi.org/10.38035/dijefa.v1i6.742.

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Nowadays, intense competition does not only occur in the economic sector, but also penetrates the education sector. There is an analysis gap between information system services, the role of customer relations, and the image of the institution that has not been recognized, has an impact on student satisfaction, as well as the alleged decline in new students based on student and family recommendations. With the consideration of service quality, strategies to build relationships with customers and improve brand image, will determine the level of student satisfaction so as to form student loyalty.

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Dzulkifli, Mohammad. "PENGARUH CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALITY, SWITCHING COST SEBAGAI VARIABEL MEDIASI." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 4, no. 4 (2021): 795–805. http://dx.doi.org/10.37481/sjr.v4i4.384.

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The objectives of the study are to reveal the influence of customer satisfaction on customer loyalty based on users of mobile data services PT. Indosat Ooredoo Tbk, switching cost as a mediating variable. The data was obtained by involving 189 respondents and using the Structural Equation Model (SEM) with AMOS 2.4. The results show that customer satisfaction affects customer loyalty, and switching cost mediates the relationship between customer satisfaction and customer loyalty. It implies that the company has to pay attention to customer satisfaction, customer loyalty, and switching costs at

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Urip Santuso and Mufidatul Himmah. "Kualitas Pelayanan Terhadap Kepuasan Nasabah Di Bmt Ugt Sidogiri Cabang Kotaanyar." Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis 5, no. 1 (2025): 411–21. https://doi.org/10.55606/jaemb.v5i1.6765.

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This study aimsto measure the level of customer satisfacion with the services provided by BMT UGT CABANG KOTANYAAYAR. The methode used in study is a survey with a questionnaire distributed to customers. The variables tested include product quality, service,and convenience. The results of the study indicate that most costumer are satisfed with the products offred, although three are severeal areas that ne to be improved such as speed of service and response to customer complains. The factors that most influence customer satisfaction are product quality and customer service this study is expecte

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E., Fylypenko, Rachkovan О., and Petlenko K. "CONSUMER LOYALITY: MEASUREMENT AND MANAGEMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 1, 2019): 76–86. https://doi.org/10.5281/zenodo.3264768.

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<em>The complexity of the nature of the activities of trade enterprises in modern conditions puts forward new requirements for management tools. The ability to survive in a competitive environment depends on their competitiveness. Modern customer loyalty management and customer relationship management tools, in particular consumer retention technology, are one of the most important tools for improving the competitiveness of enterprises. Therefore, the issues of loyalty assessment are of particular relevance and require urgent solutions.</em> <em>The purpose of the article is to improve the the

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Hermawan, Elpa. "PENGARUH PERUBAHAN MEREK DAN KEPUASAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA FIFGROUP." Jurnal Perspektif 17, no. 1 (2019): 39–45. http://dx.doi.org/10.31294/jp.v17i1.5206.

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The aims of research is to find out the effect of brand changes and consumer satisfaction on consumer loyality at FIFGROUP. The research method used descriptive quantitative survey and data collection technique used area sampling techniques with the number of respondents were 150 people,. The technique of data analysis is multiple linear regression equation. The results of research showed that customers understand the changes of brand and logo of the company, but the results of the calculations show that there is no influence of the change of brand and customer satisfaction to customer loyalty

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Pelealu, Deasy Rinayanti. "ANALISIS CUSTOMER LOYALTY YG DIPREDIKSI OLEH SERVQUAL, SERVICE INNOVATION DAN BRAND IMAGE MELALUI CUSTOMER SATISFACTION." REVITALISASI 10, no. 1 (2021): 141. http://dx.doi.org/10.32503/revitalisasi.v10i1.1731.

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PT Telkom Indonesia (Telkom) Tbk meluncurkan layanan triple play, yakni IndiHome sebagai upaya dalam menyediakan produk dan layanan yang berkualitas bagi pelanggannya. Layanan berupa internet berkecepatan ekstrem, yaitu IndiHome Paket 1 Gbps yang ada di beberapa wilayah Indonesia hadir se-bagai wujud dari komitmen tersebut. PT Tel-ekomunikasi Indonesia Tbk (TLKM) men-catatkan kemerosotan kinerjanya sepanjang paruh pertama 2018. Sehingga peneliti melakukan penelitain terkait pengaruh service quality, service innovation, dan brand image terhdap costumer loyality melalui costomer satisfaction. Pe

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Hasnin, Eman Abdulhmeed, Munirah Sarhan AlQahtani, and Somia Abdulkader Othman. "Gender: The Moderator Role Between Materialism, Customer Value and Customer Loyality." Journal of Management and Strategy 13, no. 1 (2022): 1. http://dx.doi.org/10.5430/jms.v13n1p1.

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This research aims to study relationship between materialism, customer value and customer loyalityand test the role of gender as a moderator variable. The questionnaire-measuring used to investigate the relationship between materialism, customer value, and customer loyalty with a moderating role of gender. The scale consists of five Likert scale. After reviewing the theoretical frame, the researcher suggested the use of modifiable, reliable and valid scales for each variable as well as using SPSS version 20 for statistical analysis purposes. The scale to measure the level of materialism. The s

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Alfityani, Amjed, Majeed Mustafa Othman Mansour, Ismail Bany Taha, Nafez N. Ali, and Jamal M. Joudeh. "The Impact of Marketing Financial Services on Value Behaviors Through Loyality and Satisfaction of Customer of Arab Bank in Jordan." International Journal of Membrane Science and Technology 10, no. 4 (2023): 716–36. http://dx.doi.org/10.15379/ijmst.v10i4.2125.

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The study aimed to know the relationship between marketing of financial services in public sector banks with special reference to Arab bank in Jordan. The analysis of the data acquired from the customers of the Arab bank in Jordan provides meaningful insights into Perceived financial service quality, Perceived financial service orientation, marketing mix strategy, customer satisfaction, customer loyalty and Value in behavior. Further, the research investigates the direct and indirect association among the study variables. The preliminary analysis discloses that the means of all the study varia

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Nasrul, Nasrul. "The Effect of Service Quality, Customer Learning on Corporate Image, Satisfaction, Commitment, Loyality, and Customer Savings Interests and Decisions." International Journal of Electronic Government Research 17, no. 2 (2021): 43–61. http://dx.doi.org/10.4018/ijegr.2021040103.

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Today, the expansion of monetary objects is developing rapidly. It is very useful to study the features contained in it. The purpose of this research is to examine the effect of service quality, customer learning, corporate image, satisfaction, trustworthiness, customer loyalty, customer commitment, and customer savings interests and decisions of four government banks in Southeast Sulawesi Province. The study used quantitative approach. Data were obtained through questionnaires and were quantitatively analyzed to test the research hypotheses. This study used a sample of 200 respondents from 4

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Rahmawati, Emma, and Musa Hubeis. "Hubungan Mutu Pelayanan Dengan Loyalitas Pelanggan Jasa Pengiriman Paket Pada Kantor Pos Kota Depok." Jurnal Manajemen dan Organisasi 2, no. 2 (2016): 85. http://dx.doi.org/10.29244/jmo.v2i2.14198.

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<p>fice were (1) To identify the relationship between service quality and customer loyalty; (2) To analyze the relationship strength between service quality and customer loyalty; (3) Assessing the service quality level by Depok City Post Office. The data collecting were primary and secondary data. Convenience sampling was chosen as sampling technique. The research analyze by descriptive analysis, Importance Performance Analysis (IPA), Range and Rank Spearman correlation test, and processed by Microsoft Excel 2007 and Software SPSS 17.0 version for Windows. The study by IPA showed the att

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