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Books on the topic 'Customer loyality'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Robinson, Sionade, and Lyn Etherington. Customer Loyalty. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230513037.

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2

Nacif, Roberta C. Online Customer Loyalty. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1.

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3

Linton, Ian. Building customer loyalty. Pitman [for] The Institute of Management, 1993.

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4

Bell, Chip R. Customer loyalty guaranteed. Adams Media, 2007.

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5

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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6

Glanz, Barbara A. Building customer loyalty: How you can help keep customers returning. Irwin Professional Pub./Mirror Press, 1994.

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7

Lawfer, Manzie R. Why customers come back: How to create lasting customer loyalty. Career Press, 2004.

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8

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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9

Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230374713.

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10

Cavallone, Mauro. Marketing and Customer Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51991-3.

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11

Lowenstein, Michael W. The customer loyalty pyramid. Quorum, 1997.

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12

Limited, Mintel International Group, ed. Customer loyalty in retailing. Mintel International Group Limited, 1998.

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13

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.

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14

Cross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.

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15

Timm, Paul R. Customer service: Career success through customer loyalty. 5th ed. Prentice Hall, 2010.

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16

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Policy Publications, 1998.

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17

Kerr, George D. Gaining and retaining customer loyalty. Bertelsmann Foundation Publishers, 1999.

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18

Johnston, Catharine G. Beyond customer satisfaction to loyalty. Conference Board of Canada, 1996.

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19

Kerr, George D. Gaining and retaining customer loyalty. CPI, 1999.

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20

Field, Christopher. Customer loyalty in financial services. FT Financial Publishing, 1996.

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21

Hill, Curtis. Customer service DNA: Building blocks that drive customer loyalty. CFI, 2011.

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22

Briscoe, Donald. The evolution of customer loyalty: Bringing the customer inside. Conference Board of Canada, 2002.

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23

Zeidler, Christian. Mobile Support in Customer Loyalty Management. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8301-5.

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24

Tarnowska, Katarzyna, Zbigniew W. Ras, and Lynn Daniel. Recommender System for Improving Customer Loyalty. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13438-9.

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25

various. Customer Loyality Audit. Financial Times Prentice Hall, 1998.

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26

Larson, John A., and Bennett E. McClellan. Capturing Loyalty. ABC-CLIO, LLC, 2017. http://dx.doi.org/10.5040/9798400623356.

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Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consiste

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27

Sachs, Justin. Customer Loyalty. Authors Place Press, 2013.

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28

Sheehan, Kim, and Steve O'Leary. Building Buzz to Beat the Big Boys. Praeger, 2008. http://dx.doi.org/10.5040/9798400622021.

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Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods

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29

Brandi, Joanna. Building Customer Loyalty. Walk the Talk Company, 2001.

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30

Glanz, Barabara. Building Customer Loyalty. McGraw-Hill, 1994.

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31

Brandi, JoAnna. Building Customer Loyalty. Performance Systems Corporation, 2009.

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32

Customer Loyalty Concepts. Lito Press, 2008.

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33

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Sound Wisdom, 2020.

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34

Hyken, Shep. Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists. Wiley & Sons, Incorporated, John, 2009.

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35

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Career Press, 2004.

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36

Lawfer, Manzie R. Why Customers Come Back: How to Create Lasting Customer Loyalty. Red Wheel/Weiser, 2003.

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37

Superior Customer Satisfaction and Loyalty: Engaging Customers to Drive Performance. Quality Press, 2009.

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38

Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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39

Ekanem, Anthony. Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Lulu Press, Inc., 2015.

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40

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, Limited, 2019.

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41

Customer Loyalty: How to Retain Your Customer Base Through Loyalty. Notion Press, 2021.

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42

Daffy, Chris. Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management. Kogan Page, 2019.

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43

Winning Customer Loyalty...Exceed Customer Expectations. Jack Wilson & Associates, Inc., 1999.

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44

Wilson, Jack, and Inc Associates. Winning Customer Loyalty...Eliminate Customer Turnoffs. Jack Wilson & Associates, Inc., 1999.

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45

Customer loyalty in retailing. Mintel International Group, 1996.

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46

J, Lynch James, and J. Lynch. Customer Loyalty and Success. Palgrave Macmillan Limited, 1995.

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47

J, Lynch James. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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48

Bhote, Kheki. The Customer Loyalty Audit. Cambridge Strategy Publications Ltd, 2001.

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49

Lynch, J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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50

Lynch, James J. Customer Loyalty and Success. Palgrave Macmillan, 1995.

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