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Journal articles on the topic 'Customer share'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Chikosha, F., and TM Chiunye. "Evaluating Share of Mind and Share of Heart in the Fast Food Sector: A Case Study of Zimbabwean Fast Food Outlets." Greener Journal of Business and Management Studies 6, no. 1 (2016): 7–14. https://doi.org/10.15580/GJBMS.2016.1.031416058.

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Competing strategies have been found to be costly than focusing on the consumer. Businesses need to focus on how to increase their appeal to customers. This study aimed at evaluating the share of mind and share of heart for the leading fast food outlets in Harare. A questionnaire survey was administered on customers from the five leading fast food outlets in Harare. Chicken Inn emerged the lead outlet on customer share of mind and share of heart.

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Ekawanto, Iwan, and Robert Kristaung. "PERBEDAAN EFEK TINGKAT PERLAKUAN ISTIMEWA YANG BERHUBUNGAN DENGAN PENDAPATAN: SEBUAH STUDI EMPIRIS PADA PELANGGAN TOKO SERBA ADA." Jurnal Manajemen dan Pemasaran Jasa 8, no. 2 (2016): 165. http://dx.doi.org/10.25105/jmpj.v8i2.1598.

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<p>This study intends to empirically explore how the practices of loyalty programs conducted by the store management (department store) which benefit for customers so as to provide results that benefit both parties as a relational outcome consisting of relationship commitment, Increased purchases, share of customer, word of mouth and customer feedback, which is completed by respondents profile as control variables such as age, education and income levels. With sample 66 respondents to test the hypothesis using MANOVA. Differential test results showed that there are differences in relatio

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3

Rust, Roland T., and Anthony J. Zahorik. "Customer satisfaction, customer retention, and market share." Journal of Retailing 69, no. 2 (1993): 193–215. http://dx.doi.org/10.1016/0022-4359(93)90003-2.

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Hu, Yi Hong, and Jian Tong Zhang. "The Model and Algorithm for Computing Market Share in Competitive Service Supply Chains." Advanced Materials Research 204-210 (February 2011): 1283–86. http://dx.doi.org/10.4028/www.scientific.net/amr.204-210.1283.

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This paper studies the problem of computing market share in competitive service supply chains characterized by service congestion phenomena. Heterogenous customers choose services based on the utility maximization principle taking congestion into account. We use customer choice theory and infinite dimensional variational inequality to model the customer behavior and estimate service product’s market share. An extended Frank and Wolfe algorithm for solving this market share problem and a numerical example is given. The results shows that that service providers with poor service quality can also

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Baek, Jooa, and Yeongbae Choe. "Differential Effects of the Valence and Volume of Online Reviews on Customer Share of Visits: The Case of US Casual Dining Restaurant Brands." Sustainability 12, no. 13 (2020): 5408. http://dx.doi.org/10.3390/su12135408.

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Online customer reviews increasingly influence customer purchase decisions. Indeed, many customers have highlighted the significance of online reviews as an influential source of information. This study reports an investigation of the differential effects of online reviews, such as valence and volume, on the customer share of visits. Our findings suggest that valence (i.e., star rating) had more effect, giving a higher average check size to restaurants on the share of visits, while number reviews (volume) did not drive the share of visits to restaurants regardless of the average check size. Th

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Anderson, Eugene W., Claes Fornell, and Donald R. Lehmann. "Customer Satisfaction, Market Share, and Profitability: Findings from Sweden." Journal of Marketing 58, no. 3 (1994): 53–66. http://dx.doi.org/10.1177/002224299405800304.

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Are there economic benefits to improving customer satisfaction? Many firms that are frustrated in their efforts to improve quality and customer satisfaction are beginning to question the link between customer satisfaction and economic returns. The authors investigate the nature and strength of this link. They discuss how expectations, quality, and price should affect customer satisfaction and why customer satisfaction, in turn, should affect profitability; this results in a set of hypotheses that are tested using a national customer satisfaction index and traditional accounting measures of eco

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Du, Wangbin. "Neural Network in Aircraft Customer Satisfaction Prediction." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 19–29. http://dx.doi.org/10.54254/2754-1169/38/20231879.

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The aviation service market has become increasingly competitive in recent years, and airlines are constantly seeking new ways to attract more customers and improve their market share. One effective method of assessing customer satisfaction is through evaluating the quality of airline services. In this paper, the target is to explore the influence of various airline services to customer satisfaction. The study identified four key service types that have a significant impact on customer satisfaction. These include Wi-Fi service, online boarding pass printing service, business class customer serv

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Yu-TeTu, Yu-TeTu, and Tan-Kui Hsu . "The Impact of Brand Image and Customer Commitment on Loyalty: An Empirical Study of Automobile Sector." Information Management and Business Review 5, no. 4 (2013): 181–93. http://dx.doi.org/10.22610/imbr.v5i4.1042.

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Corporate brand image has been assessed as an important antecedent of customer commitment and loyalty. Corporate brands help companies achieving higher performance, such as sales. A poor brand image will lead to disaster, and lose customers. Marketing exists to deliver more value to satisfy customers as well as build a long-term and mutually profitability relationship with customers. If a firmâ€™s products or services do not satisfy or meet the customerâ€™s needs and wants, all the strategies are insufficient. With loyal customers, companies can have higher market share and reduce the operatin

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Tu, Yu-Te, and Hsiao-Chien Chang . "Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan." Journal of Social and Development Sciences 3, no. 1 (2012): 24–32. http://dx.doi.org/10.22610/jsds.v3i1.682.

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Corporate image has been assessed as an important antecedent of customer satisfaction and loyalty. Corporate brand is vital because positive corporate brands help companies achieving higher performance, such as sales. Marketing exists to deliver more value to satisfy customers as well as build a long-term and mutually profitability relationship with customers. If a firmâ€™s products or services do not satisfy or meet the customerâ€™s needs and wants, all the strategies are insufficient. With loyal customers, companies can have higher market share and reduce the operating cost. An improvement o

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Supriatna, Pepen Supriatna, Agus Rahayu, and Puspo Dewi Dirgantari. "The Effect of Product Innovation on Customer Loyalty (Survey of Samsung Phone Users in Indonesia)." Dinasti International Journal of Management Science 4, no. 3 (2023): 569–74. http://dx.doi.org/10.31933/dijms.v4i3.1646.

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In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scientific work is carried out quantitatively. The sampling technique used was nonprobab

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Rahyuda, I. Ketut, and Ni Putu Cempaka Dharmadewi Atmaja. "PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR." EKUITAS (Jurnal Ekonomi dan Keuangan) 15, no. 3 (2017): 370. http://dx.doi.org/10.24034/j25485024.y2011.v15.i3.2301.

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Competition of airline industry in Indonesia is not only due to globalization, but more because customers are increasingly savvy, price conscious and demanding. Garuda Indonesia as the first airline in Indonesia felt the impact of competitive domestic flight services in Indonesia. Currently the market share of Garuda Indonesia for domestic flights in Indonesia get second rank after the Lion Air who earned a market share of 30 percent. Decline in market share caused by the decline in customer satisfaction on Garuda Indonesia that caused by poor corporate image and price unfairness. Of course th

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Rahyuda, I. Ketut, and Ni Putu Cempaka Dharmadewi Atmaja. "PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR." EKUITAS (Jurnal Ekonomi dan Keuangan) 15, no. 3 (2018): 370–95. http://dx.doi.org/10.24034/j25485024.y2011.v15.i3.374.

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Competition of airline industry in Indonesia is not only due to globalization, but more because customers are increasingly savvy, price conscious and demanding. Garuda Indonesia as the first airline in Indonesia felt the impact of competitive domestic flight services in Indonesia. Currently the market share of Garuda Indonesia for domestic flights in Indonesia get second rank after the Lion Air who earned a market share of 30 percent. Decline in market share caused by the decline in customer satisfaction on Garuda Indonesia that caused by poor corporate image and price unfairness. Of course th

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Fulani Kwajaffa, Bitrus. "RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION IN SOME SELECTED INSURANCE COMPANIES IN NIGERIA." International Journal of Research in Commerce and Management Studies 05, no. 03 (2023): 77–96. http://dx.doi.org/10.38193/ijrcms.2023.5306.

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Customer relationship management measures adopted by various insurance companies such as shared values, trust and communication aimed at influencing consumer’s interest are still not satisfied with the activities of the insurance companies. This study therefore try to investigate the impact of relationship management on consumer satisfaction using survey research design method and KruskalWallis as the statistical tool for testing the hypothesis. A structured questionnaires were administered to 277 customers of the insurance companies to generate data for the study. Findings from the study reve

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Tsao, Hsiu-Yuan, Lucy M. Matthews, and Victoria L. Crittenden. "Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention." Organizations and Markets in Emerging Economies 3, no. 2 (2012): 45–55. http://dx.doi.org/10.15388/omee.2012.3.2.14267.

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This study adds to the knowledge of budget allocation for customer acquisition and retention spending in an inertia segment. The results indicate that when retention spending surpassed the optimal budget allocation, increased spending did not grow the expected value of customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty and its influence on customer equity are discussed.

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15

Mattner, Elisabeth, and Julia E. Peters. "Customer Orientation in Share Tourism." Zeitschrift für Tourismuswissenschaft 11, no. 1 (2019): 99–108. http://dx.doi.org/10.1515/tw-2019-0006.

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Zusammenfassung Da Produkte zunehmend austauschbar werden und Märkte ihre Sättigungsgrenzen erreichen, ist die Kundenorientierung zu einem integralen Ansatz für den wirtschaftlichen Erfolg von Unternehmen geworden. Während die Kundenorientierung im traditionellen Unternehmensumfeld bereits umfassend erforscht wurde und eine Reihe von Messansätzen entwickelt worden sind, gab es bisher zur Kundenorientierung in der Sharing Economy noch keine Untersuchungen. Da Sharing Economy-Unternehmen im Vergleich zu Unternehmen mit traditionellem Unternehmenshintergrund unterschiedlich agieren, wird davon au

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Risdwiyanto, Andriya, and Saktya Ganes Saputra. "Peran Citra Merek, Nilai Pelanggan, dan Kualitas Persepsian terhadap Kepuasan Pelanggan: Sebuah Studi Kasus." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 5, no. 2 (2016): 1. http://dx.doi.org/10.30588/jmp.v5i2.159.

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<p>Customer satisfaction is a key to the success of the company. Customer satisfaction has a positive relationship with the company's value for shareholders. By providing satisfaction to the customers, companies can gain greater market share and increase its profits. Some of the critical success factors in creating satisfaction for its customers include brand image, customer value, and perceived quality. This research revealed a significant role of brand image, customer value, and perceived qualityto customer satisfaction of Smartfren data service in Sleman, Yogyakarta.</p>

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17

Sheth, Jagdish. "Revitalizing relationship marketing." Journal of Services Marketing 31, no. 1 (2017): 6–10. http://dx.doi.org/10.1108/jsm-11-2016-0397.

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Purpose The aim of this paper is to review the forces that led to the rise of relationship marketing (RM) and to provide suggestions for how it can overcome its midlife crisis and be revitalized. Design/methodology/approach Personal reflections. Findings A shift in two dimensions is needed to revitalize RM: from “share of wallet” to “share of heart” as the RM objective and from “managing customer relationships” to “managing contractual or virtual joint ventures with customers” as the process of RM. Research limitations/implications The shift to “share of heart” will generate three new RM areas

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Jackson, Stuart E. "The value of prime customer relationships." Journal of Business Strategy 32, no. 6 (2011): 50–51. http://dx.doi.org/10.1108/02756661111180131.

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PurposeThe author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how increased market share leads to stronger competitive position and higher profitability. This enables businesses to make smart decisions about where to expand and go after increased market share – and, conversely, where not to dig in deeper. Customer Market Position (CMP) carries SMP down to the individual customer lev

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Lee, Matthew K. O., Christy M. K. Cheung, Kai H. Lim, and Choon Ling Sia. "Understanding customer knowledge sharing in web‐based discussion boards." Internet Research 16, no. 3 (2006): 289–303. http://dx.doi.org/10.1108/10662240610673709.

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PurposeThe proliferation and advance of web‐based technologies create expanded opportunities for retailers to gain a better understanding of their customers. However, the success of these web‐based discussion boards depends solely on whether customers are willing to share their knowledge and experience with other customers in these discussion boards. Thus, this study aims at identifying the factors that drive knowledge sharing among customers in web‐based discussion boards.Design/methodology/approachAn exploratory study with 104 respondents was conducted to identify and categorize the key fact

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Chikako, Teshita Uke, and Gemedi Tesfaye Hamu. "Assessment of Customers’ Relationship Management Practices on Customer Retention and Loyalty of Oromia Credit and Saving Share Company: Bule Hora City Branch." Advances in Operations Research 2021 (June 24, 2021): 1–9. http://dx.doi.org/10.1155/2021/5545836.

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The main objective of this study was to assess customers’ relationship management practices of Oromia Credit and Saving Share Company, Bule Hora city branch in Bule Hora, Ethiopia. Customer relationship management (CRM) as a strategy has gained tremendous interest among researchers and practitioners in recent times. Thus, this study tried to assess the status and ways CRM has been put in for practice by Oromia Credit and Saving Share Company (OCSSCO). In addition, this study considers different CRM dimensions such as empathy, bonding and satisfaction, and responsiveness. To achieve the objecti

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Rachmawati, Tita. "Kegunaan Customer Relationship Management (CRM)." Applied Business and Administration Journal 1, no. 2 (2022): 17–25. https://doi.org/10.62201/7ys3j579.

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In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction to customers. In this article, what we will find out is about the influence of CRM in maintaining and providing satisfaction to customers. In addition, CRM can also help companies increase market share, productivity, and superior employee morale by

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Ganaie, Tawseef Ahmad, and Mushtaq Ahmad Bhat. "Switching Costs and Customer Loyalty: A Review of literature." International Journal of Management and Development Studies 10, no. 05 (2021): 7–14. http://dx.doi.org/10.53983/ijmds.v10i05.369.

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Retaining customers in a competitive-value driven era is seen as a herculean task. Retaining customers for a longer time and reaping the benefit of customer lifetime value is seen as a major business activity that has a manifold influence on profitability, customer base, share of wallet, free word of mouth besides customer suggestions and feedback. In this direction, switching costs play an important role in influencing the customer loyalty. Switching cost acts as switching barrier which forces the customer to remain with the existing company and strengthens the customer-company longevity rela

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Tabianan, Kayalvily, Shubashini Velu, and Vinayakumar Ravi. "K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data." Sustainability 14, no. 12 (2022): 7243. http://dx.doi.org/10.3390/su14127243.

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E-commerce system has become more popular and implemented in almost all business areas. E-commerce system is a platform for marketing and promoting the products to customer through online. Customer segmentation is known as a process of dividing the customers into groups which shares similar characteristics. The purpose of customer segmentation is to determine how to deal with customers in each category in order to increase the profit of each customer to the business. Segmenting the customers assist business to identify their profitable customer to satisfy their needs by optimizing the services

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Sulistiawati, Indry, Rahmawati Rahmawati, and Saida Zainurossaiamia ZA. "Which is More Interesting Between Gamification, Share, and Like in Customer Engagement in Millennials and Generation Z?" Journal of Social Research 2, no. 1 (2022): 224–32. http://dx.doi.org/10.55324/josr.v2i1.502.

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Background: Shopee is one of the major online retailers that offers a marketplace for exchanges of products and services between vendors and consumers, allowing for simple electronic transactions across networks and the internet. Shopee is not just a place for transactions; as it develops, it also offers a variety of conveniences for its users, such as making it simpler for users to complete daily tasks involving the purchase of goods and services, facilitating transactions, offering customers assistance with shopping-related issues, having game features that elicit strong emotions and offer n

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Artha, Uly, and I. Wayan Sukadana. "The Effect of Over-Confidence on Jiwasraya's 2017-2020 Payment Defaults." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 3, no. 2 (2024): 944–57. http://dx.doi.org/10.57235/aurelia.v3i2.2469.

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Overconfidence is a term that refers to the human tendency to estimate their abilities, knowledge, or results with more confidence than they should. PT. Jiwasraya Insurance (Persero), the oldest insurance company in Indonesia which is owned by BUMN, was declared to have failed to pay its customers' policies in 2020. This failure to pay was caused by errors in managing customer funds, namely by collecting funds for JS Products. Saving Plan and investing with customer funds in high risk stocks. The purpose of this research is to find out why Jiwasraya experienced payment failure. Therefore, the

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Arianto, Hangga, Theresia Pradiani, and Mohammad Maskan. "Customer Loyalty is Affected by Service Quality, Product Quality, and Sales Promotion on Publishing Pareto Customers Erlangga Pekanbaru." Journal of Social Research 2, no. 10 (2023): 3503–10. http://dx.doi.org/10.55324/josr.v2i10.1408.

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Customer loyalty is an essential factor in business success. In the publishing industry, such as Pareto Publisher Erlangga, creating customer loyalty is crucial for maintaining a competitive market share. Therefore, this research aims to analyze the relationship between service quality, product quality, sales promotion, and customer loyalty among Publisher Erlangga's Pareto customers in Pekanbaru. This study adopts a quantitative approach by collecting data from 92 respondents who are customers of Pareto Publisher Erlangga in Pekanbaru. The research instrument used is a questionnaire consistin

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Paramita, Eristia Lidia, and Vicka Onthoni. "AN EXAMINATION OF CUSTOMER SATISFACTION: DIFFERENCES BETWEEN LOCAL AND FOREIGN CUSTOMERS." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 5, no. 1 (2021): 84–94. http://dx.doi.org/10.30871/jaba.v5i1.2135.

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This study aims to provide a comparative analysis of local and foreign customers’ evaluation on their perception, perceived value, and customer satisfaction toward Gojek mobile application. Data was obtained by spreading the online questionnaire to 200 samples of local and foreign customers. By using quantitative analysis method and Independent Sample T-test, the study reveals that local and foreign customers share different evaluation of the mobile application, perception of service quality, price and trust, which lead to different satisfaction as well. Instead, perceived value on intention t

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AJIN, S.N, and Felisiya.M. "The Study On Optimizing Market Opportunities For The Launch Of A New Gas Stove With Reference To Viruksa Manufacturing Solution Pvt Ltd." International Journal for Science and Advance Research In Technology 11, no. 4 (2025): 634–46. https://doi.org/10.5281/zenodo.15261226.

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Viruksa Manufacturing Solution Pvt. Ltd., a leader inhome appliances, is set to launch a new gas stove. This studyfocuses on analyzing market potential, customer behavior, andoptimal marketing strategies to ensure a successful entry. Theresearch aims to provide actionable insights to shape Viruksa'sstrategy.Key objectives include analyzing market trends,growth potential, and target customer segments; assessingcompetitors and market share; crafting a tailored marketingstrategy and positioning statement; and forecasting sales andmarket share using predictive models. The methodologyintegrates sec

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PHE, CIA, and NUNO SUTRISNO. "THE INFLUENCE OF CUSTOMER LOYALTY ON INCREASING THE MARKET SHARE OF BANKING INDUSTRY." E-Jurnal Manajemen Trisakti School of Management (TSM) 4, no. 3 (2025): 59–72. https://doi.org/10.34208/ejmtsm.v4i3.2668.

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This research was conducted with the aim of determining the influence of Customer Knowledge, Customer Orientation, Customer Advocacy, and Customer Engagement on Customer Loyalty among Bank Mandiri Savings customers in Jakarta. The data collection technique used in this research was through a survey. Data analysis uses quantitative research and uses a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where each variable measurement uses a 5 point Likert scale. This research uses primary data, where all sample data obtained through distri

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Xing, Yuhang, Ke Gao, and Leyi Zhou. "Building Customer Loyalty in Online Business Models." International Journal of Economics, Finance and Management Sciences 12, no. 2 (2024): 93–100. http://dx.doi.org/10.11648/j.ijefm.20241202.14.

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Online business models are developing rapidly and market competition is intensifying. Customer loyalty and consumer willingness are declining across many industries. Customer loyalty is a decisive factor affecting a company&apos;s long-term profits. Market share measured by customer loyalty is more meaningful than market share measured by the number of customers. At the same time, corporate managers have shifted the focus of marketing management to improving customer loyalty, allowing companies to gain advantages in fierce competition. To build customer loyalty, it is important to use the

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Ramaseshan, B., and Robyn Ouschan. "Investigating status demotion in hierarchical loyalty programs." Journal of Services Marketing 31, no. 6 (2017): 650–61. http://dx.doi.org/10.1108/jsm-11-2016-0377.

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Purpose The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context of airlines. Design/methodology/approach A survey was conducted with travelers intercepted at large airport terminals in Australia. Multivariate analyses examined group differences across status change (no change vs demoted) and status level (high status vs low status). Multi-group moderation structural equation modeling (SEM) analysis te

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Kim, Wansoo, Chihyung Ok, and Deborah D. Canter. "Value-driven customer share of visits." Service Industries Journal 32, no. 1 (2012): 37–58. http://dx.doi.org/10.1080/02642069.2010.545395.

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Du, Rex Yuxing, Wagner A. Kamakura, and Carl F. Mela. "Size and Share of Customer Wallet." Journal of Marketing 71, no. 2 (2007): 94–113. http://dx.doi.org/10.1509/jmkg.71.2.094.

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Du, Rex Yuxing, Wagner A. Kamakura, and Carl F. Mela. "Size and Share of Customer Wallet." Journal of Marketing 71, no. 2 (2007): 94–113. http://dx.doi.org/10.1509/jmkg.71.2.94.

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Bandyopadhyay, Soumava. "Customer share, value, and business success." Thunderbird International Business Review 47, no. 2 (2005): 255–62. http://dx.doi.org/10.1002/tie.20051.

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Gagan, Sugandi, Tisnawati Sul Ernie, and Hasan Meydia. "Corporate Reputation And Customer Relationship Management Impact On Business Customers Purchase Decision." International Journal of Management Sciences and Business Research 5, no. 1 (2016): 68–84. https://doi.org/10.5281/zenodo.3463835.

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The export marketing performance of Indonesian Sphygmomanometer Manufacturers decreased slightly since 2010 to 2013. This performance is always lower than target level of customer business share caused by the Sphygmomanometer manufacturers is still hard to create customer’s purchase decision in higher percentage. On the supply side, manufacturers still face many problems in developing a superior company reputation and excellent customer relations.

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MARTEY, EDWARD MARKWEI, RACHEAL RASHIDA LARBI, GEORGE DOMINIC KOFI MANTE, PATRICIA CRENTSIL, and POLINA ADDO. "CUSTOMER PARTICIPATION ETHICAL REVIEW AND VALUE CO-CREATION ON SHARING ECONOMY PLATFORMS AMONG CUSTOMERS OF GREEN FOOD IN GHANA." Quantum Journal of Social Sciences and Humanities 5, SI1 (2024): 125–45. https://doi.org/10.55197/qjssh.v5isi1.570.

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The objective of this research was to design a framework to examine the impact of ethical reviews on participation and co-creation on sharing economy platforms among customers of green foods. Data was collected from 591 green food customers on share economic platform users in Ghana, using confirmatory factor analysis and structural equation modelling to address the essential role of ethical review as a mediating factor between customer participation and the intention to co-create value on share economy platforms. The results confirm that consumers’ ethical reviews of sharing economy platforms

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Shimmura, Takeshi, Takeshi Takenaka, and Motoyuki Akamatsu. "Improvement of Restaurant Operation by Sharing Order and Customer Information." International Journal of Organizational and Collective Intelligence 1, no. 3 (2010): 54–70. http://dx.doi.org/10.4018/joci.2010070104.

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In full-service restaurants, it is important to share customer information among staff members in real time in order to perform complicated operations. Conventional point of sale (POS) systems in restaurants was developed to improve the verification and transmission of order information passed from the dining hall to the kitchen. However, POS systems have remained insufficient to share customers’ order information among many staff members in different positions. This paper introduces an information sharing system for full-service restaurants using an advanced POS system with which staff member

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Peppers, Don, and Martha Rogers. "A new marketing paradigm: Share of customer, not market share." Planning Review 23, no. 2 (1995): 14–18. http://dx.doi.org/10.1108/eb054500.

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Anisah, Dwi Silvi, and Iva Nurdiana Nurfarida. "Kepuasan pelanggan sebagai mediasi pengaruh brand image terhadap loyalitas pelanggan." Management and Business Review 2, no. 2 (2018): 123–31. http://dx.doi.org/10.21067/mbr.v2i2.3228.

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To maintain market share, companies must be able to guarantee customer satisfaction so that customers become loyal. Companies need a brand image strategy or brand image so that it becomes the top of mind in the minds of consumers or customers. This study aims to determine the effect of brand image on customer loyalty mediated by customer satisfaction. The study was conducted at Warung Griya Bebek and Ayam Goreng Nelongso Malang. Accidental sampling technique with a total sample of 104 respondents, using a questionnaire as a research instrument. Data analysis technique used is Path Analysis. Th

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Nurhayati, Nurhayati, and Fatmasaris Sukesti. "PENINGKATAN LOYALITAS NASABAH BANK SYARIAH MELALUI PENINGKATAN KUALITAS LAYANAN DAN KEPUASAN NASABAH DENGAN VARIABEL RELIGIUSITAS SEBAGAI VARIABEL MODERATING (Studi pada Bank Syariah di Kota Semarang)." Economica: Jurnal Ekonomi Islam 7, no. 2 (2017): 141. http://dx.doi.org/10.21580/economica.2016.7.2.1158.

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<em>Competitive rivalry between conventional banks and Islamic banks make Islamic banks should be able to compete with conventional banks in providing good quality of service, product quality and customer satisfaction, thereby increasing the number of customers. Quality of service also can affect customer loyalty directly and indirectly. The quality of service and satisfaction to encourage customers to be loyal to a company's products and services that have an impact on the improvement of market share for a product. Quality of service and customer satisfaction, especially in service comp

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Setiawan, Yosep, Asep Id Hadiana, and Fajri Rakhmat Umbara. "CUSTOMER CHURN PREDICTION USING THE RANDOM FOREST ALGORITHM." JIKO (Jurnal Informatika dan Komputer) 7, no. 3 (2024): 209–16. https://doi.org/10.33387/jiko.v7i3.8711.

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Customer churn prediction plays a vital role in modern business, accurately influencing strategic and operational decisions that influence customer loyalty to a service. Customer churn focuses on customer retention being more profitable than attracting new customers because long-term customers provide lower profits and costs while losing customers increases the costs and need to attract new customers. However, customer churn still occurs frequently and cannot be predicted. If customer churn is left unchecked, it will endanger the company or banking industry because it can cause loss of income,

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Cheng, Mei-Chuan, Chun-Tao Chang, and Tsu-Pang Hsieh. "An Inventory Model with Advertisement- and Customer-Relationship-Management-Sensitive Demand for a Product’s Life Cycle." Mathematics 11, no. 6 (2023): 1555. http://dx.doi.org/10.3390/math11061555.

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Advertisements play an important role in communicating with target customers. A higher advertisement frequency increases costs but may increase the chances of acquiring new customers. Moreover, faced with a wide-ranging array of products that might fit specific needs, customers usually buy according to expectations about value and satisfaction. When customers are satisfied with a purchasing experience, they are more likely to buy again and share their experiences with others. Hence, companies are concerned about increasing customer value and service satisfaction to develop and manage customer

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Peeroo, Swaleha, Martin Samy, and Brian Jones. "Facebook: a blessing or a curse for grocery stores?" International Journal of Retail & Distribution Management 45, no. 12 (2017): 1242–59. http://dx.doi.org/10.1108/ijrdm-12-2016-0234.

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Purpose Increasingly businesses are using Facebook to communicate and engage their customers. However, there is a dearth of research as to why and how customers interact with businesses on social media in the grocery sector. Therefore, the purpose of this paper is to explore the roles played by online brand communities and social customers in the creation as well as the destruction of value. Design/methodology/approach Netnography was adopted as an approach to gain insight into the various ways customers engage with grocery stores on their official Facebook pages. Messages posted on Tesco’s an

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Maggon, Mohita, and Harish Chaudhry. "Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers." FIIB Business Review 7, no. 1 (2018): 57–65. http://dx.doi.org/10.1177/2319714518766118.

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In the business world, customer relationship management (CRM) has emerged as the main marketing activity of the service firms. Organizations thrive to maintain long-lasting relationships with their customers. The priority of the firms is to maximize the relationship share (RS) with profitable customers. The current study aims at identifying determinants of RS for hotels leisure travellers. The findings indicate that customer satisfaction (CS) and attitude towards the hotel in the relationship are major predictors of RS. Besides, CS indirectly affects RS through customer’s attitude towards the

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Al-Ayed, Sura. "The impact of e-commerce drivers on e-customer loyalty: Evidence from KSA." International Journal of Data and Network Science 6, no. 1 (2022): 73–80. http://dx.doi.org/10.5267/j.ijdns.2021.10.002.

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E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of electronic commerce in the Saudi environment. Likewise, it explores the impact of these factors on E- customer loyalty. Simple random sampling was used for the purposes of the current study, as the first study included 247 electronic customers. Data were collected through electronic questionnaires sent to the study participants. The results show t

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Álvarez, Jesús Cruz, Jesús Fabián López, and Carlos Monge Perry. "TOTAL QUALITY CUSTOMER SATISFACTION MODEL." CBU International Conference Proceedings 2 (July 1, 2014): 1–4. http://dx.doi.org/10.12955/cbup.v2.440.

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In today’s business environment, all organizations are required to focus on their customers in order to fully understand their needs. There is a need to drive and engage strategic actions in order to close any potentials gaps between customer´s expectations and manufacture´s deliverables. Current customer satisfaction theory appears to be excluded from a holistic model that broadly covers the extent of customer satisfaction concept.This article empathizes the need of an integrated customer satisfaction model that the organization can use as a strategic platform to increase sales, business perf

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Reni Widiastuti. "Dampak Loyalitas Pelanggan Dipengaruhi Oleh Kualitas Produk, Layanan, Dan Kepercayaan Pelanggan." Jurnal Bisnis, Ekonomi Syariah, dan Pajak 1, no. 1 (2024): 31–52. http://dx.doi.org/10.61132/jbep.v1i1.38.

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This research aims to investigate the impact of customer loyalty by focusing on the influence of product quality, service and customer trust. The research method used is a survey involving respondents who are customers from various industrial sectors. Data is collected through questionnaires that share customer perceptions of product quality, service, and their level of trust in the brand or company. The results of data analysis show that product quality, service and customer trust significantly influence the level of customer loyalty. Good product and service quality can increase customer sat

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Mandal, Pratap Chandra. "Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence." International Journal of Business Intelligence Research 10, no. 2 (2019): 16–28. http://dx.doi.org/10.4018/ijbir.2019070102.

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Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them better, and develop customer relationships. Sometimes, it is difficult to collect information because individuals hesitate to share personal information due to a number of reasons. They worry about the manner in which companies use the shared information, and the safety, security, and privacy of the information. The article discusses the sensitive issues of intrusion of privacy of customers, the ethics involved, the r

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Ting, Shueh-Chin. "Does Increasing Attractive Attributes Lead to Positive Outcomes in a Consumer Context?" Social Behavior and Personality: an international journal 40, no. 6 (2012): 985–91. http://dx.doi.org/10.2224/sbp.2012.40.6.985.

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In terms of customer satisfaction, by giving a product or service attractive attributes it is possible to create a new market and expand the share in an existing market, thus increasing profitability. However, there is a need for an examination of the attractive attributes, involving their quality and frequency of usage (quantity), that should be provided to customers at the time of purchase. In this study the customer's emotions of gratitude and guilt were investigated to explain why the effect of attractive attributes on customer delight is not always positive. Results suggest that the shape

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