Relevant bibliographies by topics / Customer value

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Customer value'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Customer value"

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Ofi, Eka Novyanti. "Proposed Marketing Strategy Based on Customer Value Using CLV Model (Case Study of Natione Tech)." International Journal of Current Science Research and Review 06, no. 07 (2023): 4935–40. https://doi.org/10.5281/zenodo.8176422.

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Abstract : This research focuses on customer engagement strategies for technology companies to become industry leaders. It emphasizes the importance of leveraging profitable customers through Customer Lifetime Value (CLV) analysis, segmentation and targeted marketing. By analyzing real data from Natione Tech, the study identified three key factors: current value, potential value, and customer loyalty. Based on this analysis, 57 customers are categorized into high, medium, and low-profit segments, each requiring tailored marketing approaches. The strategies include personalized communication, c
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Mandal, Pratap Chandra. "Management of Customer Lifetime Value in Organizations." Journal of Business Ecosystems 4, no. 1 (2023): 1–15. http://dx.doi.org/10.4018/jbe.318471.

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Companies should focus on customer lifetime value, its management, and on profitable customers for company growth. The objective of the study is to analyze customer lifetime value and to manage it effectively. The methodology adopted is a conceptual analysis of various aspects of customer lifetime value and its management. Companies should appreciate the importance of customer lifetime value and the connections among customer lifetime value, brand equity, and customer equity. They should develop and build customer lifetime value through various measures (viz., improvement in customer services,
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Estrella, Ramón Antonia María, Pérez Manuel Sánchez, and Gilbert Swinnen. "A marketing view of the customer value: Customer lifetime value and customer equity." South African Journal of Business Management 44, no. 4 (2013): 47–64. https://doi.org/10.5281/zenodo.10600372.

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Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analyzed. Customer Lifetime Value is also differentiated from Customer Equity and Customer Profitability analysis to estimate customer value in terms of firm profitability. Customer Lifetime Value and Customer Equity concepts are formally defined. Additionally, a classification of a set of published research into Customer Lifetim
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Jensen, Barbara, Fatima Annan-Diab, and Nina Seppala. "Exploring perceptions of customer value." European Business Review 30, no. 3 (2018): 246–71. http://dx.doi.org/10.1108/ebr-09-2015-0104.

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PurposeThe purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value perception. To explore customer value conception firstly, the perception of CSR initiatives is investigated; secondly, indications for the value-enhancing effects of CSR initiatives are studied, and finally, the varying effects which different value categories can have on customer attitudes and behaviour are extracted.Design/methodology/approachThe data consists of 12
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Harrington, Robert J., Michael C. Ottenbacher, and Simon Fauser. "QSR brand value." International Journal of Contemporary Hospitality Management 29, no. 1 (2017): 551–70. http://dx.doi.org/10.1108/ijchm-06-2015-0300.

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Purpose This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand marketing strategies and the impact on customer value. Design/methodology/approach A conceptual framework is provided with marketing strategy, 7Ps, value positioning and outcomes. A survey instrument to assess perceptions of QSR marketing mix dimensions and leading QSR brands as referents was used. The study us
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Asiyah, Siti. "CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT." Journal of Applied Management and Business (JAMB) 1, no. 1 (2020): 1–9. http://dx.doi.org/10.37802/jamb.v1i1.58.

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This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connecti
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Keiningham, Timothy, Lerzan Aksoy, and Fabienne Cadet. "Operationalizing Relative Customer Value." Journal of Creating Value 3, no. 2 (2017): 184–92. http://dx.doi.org/10.1177/2394964317721811.

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The construct of “value” has been central to explaining economic exchange since the time of Adam Smith. Despite its central importance, debate still exists as to what value entails. Absent a comprehensive understanding of value, researchers and managers have grappled with how to measure and manage value. Not surprisingly, absent a definition, no comprehensive, robust approach has emerged. We argue that value first must be viewed as a dual construct, i.e. value to the customer and value to the firm, that must be balanced to be sustainable. Given that value to the customer is clearly assessed as
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Gunandi, Ahmed, Heba Awang, Eman Alhawad, and Lotfy Shabaan. "Customer Value and Data Mining in Segmentation Analysis." International Journal of Information Technology and Computer Science Applications 1, no. 1 (2023): 20–34. http://dx.doi.org/10.58776/ijitcsa.v1i1.16.

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Customer Value is the accessed value that a customer has to an organization. In Business, the customer is always right. This statement gives us the impression that all customers are viewed as equal in terms of potential value. Each customer is treated differently according to how much profit they can bring to a company. We use various Data Mining techniques to determine who are these customers and how we can acquire more customers like them who can bring more profit. A loyal customer will be treated differently than a customer that rarely do business with the organization. These customers are
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Kabue, Hellen W. "Creating Customer Value for Enhanced Customer Satisfaction and Retention." Research in Economics and Management 5, no. 3 (2020): p7. http://dx.doi.org/10.22158/rem.v5n3p7.

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Customers are increasingly becoming sophisticated due to forces such as advancement in technology, changing social roles and globalization. As a result, customer churning is today a common reality that most companies have to deal with in order to satisfy and retain their customers. Creating customer value has emerged as one of the winning strategic tools that firms could use to gain competitive advantage in the contemporary marketing environment. This paper is an empirical study that presents a comprehensive analysis of the relationship between customer value, customer satisfaction and custome
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Chang, Wen, Chen Chang, and Qianpin Li. "Customer Lifetime Value: A Review." Social Behavior and Personality: an international journal 40, no. 7 (2012): 1057–64. http://dx.doi.org/10.2224/sbp.2012.40.7.1057.

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The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a firm's relationship with its customers. Assessment of CLV is especially important for firms in implementing customer-oriented services. In this paper we provide a critical review of the literature on the development process and applications of CL
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Dissertations / Theses on the topic "Customer value"

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Madeira, Maria João da Costa. "Customer LifeTime Value." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27594.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho, António Fery Antunes e António Oliveira Antunes.<br>Este relatório tem por objetivo traduzir o passado em quatro meses de trabalho, o período do meu estágio curricular. O tema escolhido foi o Customer LifeTime Value (CLV), um assunto atual, que tem dado origem a inúmeros estudos conceptuais e empíricos. Com este projeto pretendo mostrar que a empresa onde realizei o meu estágio, Banco Comercial Português, S.A. está cada vez mais preocupada em inves
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Vallaud, Thierry. "Estimating potential customer value using customer data : using a classification technique to determine customer value /." Abstract and full text available, 2009. http://149.152.10.1/record=b3077978~S16.

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Thesis (M.S.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Daniel Larose. "... in partial fulfillment of the requirements for the degree of Master of Science in Data Mining." Includes bibliographical references (leaves 37-39). Also available via the World Wide Web.
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Fang, Er. "Creating customer value through customer participation in B2B markets : a value creation and value sharing perspective /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144415.

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Storubleva, Ekaterina, Gregor Milosch, and Christian Neumann. "Volvo Trucks' Customer Value Proposition." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9535.

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<p><strong>Title:</strong> Volvo Trucks' Customer Value Proposition</p><p><strong>Authors:</strong> Ekaterina Storubleva, Gregor Milosch, Christian Neumann</p><p><strong>Tutor:</strong> Erik Hunter</p><p><strong>Date:</strong> May 2009</p><p><strong>Keywords:</strong></p><p><strong></strong>Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing</p><p><strong>Purpose:</strong></p><p><strong></strong>The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to
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Zubari, Sinem. "Customer Value Of Mobile Services." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612716/index.pdf.

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Mobile devices are becoming widely common today. As the number of mobile devices continue to grow all around the world, its functionality is extending and mobile technologies are gaining more popularity in every aspect of our life. Today, wide range of mobile services is offered to people. The purpose of our study is examining the customer value of mobile services for individuals or citizens. A value model for mobile services has been proposed with five dimensions: Functional Value, Social Value, Emotional Value, Epistemic Value and Economic Value. The effect on each value dimension on Intenti
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Bailey, James Andrew. "Customer learning for value creation." Thesis, University of Nottingham, 2014. http://eprints.nottingham.ac.uk/27763/.

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In value creating contexts, customers often have to be clear about the roles they are required to perform (Kleinaltenkamp et al., 2012; Bitner et al., 1997), and may be required to develop their knowledge and skills in order to participate (Hibbert et al., 2012). This typically necessitates the ability to use and integrate resources in exchange encounters containing social and economic actors (Kleinaltenkamp et al., 2012; Hibbert et al., 2012; Arnould et al., 2006; Sheth and Uslay, 2007) to co-create value for each other (Vargo and Lusch, 2008; Payne et al., 2008). This research adds to the bu
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Mehraramolan, Amirreza. "Conceptualizing of value offerings from a customer perspective. Understanding the elements of value and their relationship with customer satisfaction." Thesis, University of Bradford, 2016. http://hdl.handle.net/10454/17171.

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The initial idea for this research is based on the gap that I found in my company performance and specifically in the process of value offering and the relationship with customers. The company has recently faced the challenges of a loss of market share and competitive advantage. The aim of this study is to provide a validated value offering constructs for the company. That is, knowing the customers’ needs, value and preferences better; identifying what kind of value the customers are looking for and improving the value offerings of the company in order to raise customers´ satisfaction.
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Martinsson, Kristina, and Gustav Olsson. "Customer value analysis of mass customization." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-780.

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Research show that customer patterns in the textile industry are changing and the degree of personalization of products is getting more important to meet personal needs and preferences. Mass customization is a strategy named to create higher customer value by customizing products through a close interaction during the design and production process, high production flexibility and efficient logistics. The lack of research on the implementation of mass customization strategies and an identified gap between customer expectations and perception (customer value) of these types of products, are the
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Mödritscher, Gernot J. "Customer value controlling Hintergründe, Herausforderungen, Methode /." Wiesbaden : Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9789-0.

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Jeschonnek, Stefan. "Modelling Customer Value A Quantitative Approach /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03606142001/$FILE/03606142001.pdf.

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Books on the topic "Customer value"

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Henn, Harald. Customer-Value-Implementierung. Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08323-8.

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Zimmermann, Kai, and Frank Pensel. Deep Customer Value. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17972-4.

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Hofmann, Markus, and Markus Mertiens, eds. Customer-Lifetime-Value-Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-90218-4.

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Krämer, Andreas, Thomas Burgartz, and Christina Muzzu. Customer Value-centered Management. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-90497-4.

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Crego, Edwin T. Customer-centered reengineering: Remapping for total customer value. Irwin Professional Pub., 1995.

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Manning, Gerald L. Selling today: Creating customer value. 4th ed. Pearson Prentice Hall, 2007.

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Gust, Eva-Maria. Customer Value Management in Franchisesystemen. Deutscher Universitätsverlag, 2001. http://dx.doi.org/10.1007/978-3-663-08322-1.

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Doligalski, Tymoteusz. Internet-Based Customer Value Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-09855-5.

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Auge-Dickhut, Stefanie, Bernhard Koye, and Axel Liebetrau. Customer Value Generation in Banking. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19938-2.

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Chattopadhyay, Subrata, Sundeep Singh Sondhi, and Arunava Dalal. Sustainable Marketing and Customer Value. Routledge, 2022. http://dx.doi.org/10.4324/9781003173311.

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Book chapters on the topic "Customer value"

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Mahajan, Gautam. "Customer Value." In Creating Value for Leaders. Productivity Press, 2023. http://dx.doi.org/10.4324/9781003381624-3.

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Mishra, Chandra S. "Customer Value." In Getting Funded. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137384508_2.

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Kelly, Simon, Paul Johnston, and Stacey Danheiser. "Unearthing Customer Value." In Value-ology. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45626-3_4.

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Kumar, V. "When Brand Value Meets Customer Value." In Valuing Customer Engagement. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-43296-5_6.

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Kleinaltenkamp, Michael. "Customer Value and Customer Selection." In Springer Texts in Business and Economics. Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-43856-5_4.

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Henn, Harald. "Value-Benchmark DaimlerChrysler." In Customer-Value-Implementierung. Deutscher Universitätsverlag, 1999. http://dx.doi.org/10.1007/978-3-663-08323-8_7.

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Kumar, V. "Customer Engagement Value." In Valuing Customer Engagement. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-43296-5_3.

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Schawel, Christian, and Fabian Billing. "Customer Value Management." In Top 100 Management Tools. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18917-4_24.

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Awa, Hart O. "Customer Value Creation." In Encyclopedia of Corporate Social Responsibility. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_167.

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Schawel, Christian, and Fabian Billing. "Customer Value Management." In Top 100 Management Tools. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4105-3_23.

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Conference papers on the topic "Customer value"

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Lalitha, S., Taduvai Satvik Gupta, Aditya Thelu, Vontela Kartheek Reddy, and Vubbara Chaitri Reddy. "Predictive Modeling for Real-Time Customer Lifetime Value." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10724664.

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Dev, Arunima A., Praicy V, and Asha K. "Enhanced Customer Lifetime Value Prediction at Online Shopping." In 2025 International Conference on Computing for Sustainability and Intelligent Future (COMP-SIF). IEEE, 2025. https://doi.org/10.1109/comp-sif65618.2025.10969932.

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Du, Xuehong, and Mitchell M. Tseng. "Characterizing Customer Value for Product Customization." In ASME 1999 Design Engineering Technical Conferences. American Society of Mechanical Engineers, 1999. http://dx.doi.org/10.1115/detc99/dfm-8916.

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Abstract Product customization has become an important approach to meet individual customers’ needs. One of major challenges in product customization is to assist customers making informed decisions in terms of the company capability and the value-added by customization. The ramification is not only helping customers selecting the most appropriate products but also helping the company to decide what to design and produce. In this paper, taking into consideration of its diversity, customer value can be measured as the quality utility per unit cost, or the ratio of marginal utility and marginal
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Kimita, Koji, Yohei Yoshimitsu, Yoshiki Shimomura, and Tamio Arai. "A Customers’ Value Model for Sustainable Service Design." In ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2008. http://dx.doi.org/10.1115/detc2008-49564.

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To solve the current environmental problems, it is necessary to reconsider the current mass production paradigm and create products of higher value, based largely on knowledge and service content, to compensate for volume reduction under the concept of dematerialization. On the basis of this concept, we propose a new engineering discipline to examine services called ‘Service Engineering’. Service Engineering aims to provide services that generate high customer satisfaction. To achieve this, we have developed methods that allow service designers to design and evaluate the design solution from t
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Lihua Wu, Lu Liu, and Jing Li. "Evaluating customer lifetime value for customer recommendation." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499450.

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Duan, Zhirong, and Lihui Lin. "Customer acquired assortments and customer lifecycle value." In the 14th Annual International Conference. ACM Press, 2012. http://dx.doi.org/10.1145/2346536.2346582.

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Donaldson, Krista M., Kosuke Ishii, and Sheri D. Sheppard. "Customer Value Chain Analysis." In ASME 2004 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/detc2004-57783.

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Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product’s life cycle. By performing CVCA, design teams are better able to recognize diverse product requirements and their relative priority for undertaking Product Definition Assessment and downstream Design for X (DfX) tools, such as Quality Function Deployment (QFD) and Failure Modes and Effects Analysis (FMEA). This paper discusses the evolution of the
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Hays, R. Terry. "Customer Focused Value Engineering." In International Congress & Exposition. SAE International, 1996. http://dx.doi.org/10.4271/960006.

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Tang, Saili, and Mingli Zhang. "Differences and Impact Factors between Customer Expected Value and Customer Perceived Value." In 2010 International Conference on E-Product E-Service and E-Entertainment (ICEEE 2010). IEEE, 2010. http://dx.doi.org/10.1109/iceee.2010.5661607.

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Han Jieping, Li Jiying, and Fan Wenyan. "Customer lifetime value model based on customer satisfaction." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5690873.

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Reports on the topic "Customer value"

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Sharma, Shreya. Customer Lifetime Value Modelling. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-467.

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Fracolli, D. L. The value of information: customer, producer, and vendor perspectives. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 1994. http://dx.doi.org/10.4095/193901.

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Aldrich, Susan. Where Do We Stand on Customer Value and QCE? Patricia Seybold Group, 2002. http://dx.doi.org/10.1571/sa3-14-02cc.

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Seybold, Patricia. How to Prioritize Your Roadmap Using Customer Experience & Value. Patricia Seybold Group, 2002. http://dx.doi.org/10.1571/rm11-7-02cc.

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Zhou, C., T. Taylor, Q. Sun, and M. Boucadair. Attribute-Value Pairs for Provisioning Customer Equipment Supporting IPv4-Over-IPv6 Transitional Solutions. RFC Editor, 2015. http://dx.doi.org/10.17487/rfc7678.

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Hussain, Talia, Laura Santamaria, and Ksenija Kuzmina. Circular market-places: exploring retail fashion circular business models, customer value and participation. University of Limerick, 2021. http://dx.doi.org/10.31880/10344/10216.

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Gonzalez, Rodrigo Barbone, José Renato Haas Ornelas, and Thiago Christiano Silva. The Value of Clean Water: Evidence from an Environmental Disaster. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005312.

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Clean water has a largely unknown economic value, particularly to small communities whose agricultural activities take place on river shores. In November 2015, the rupture of a mining tailings dam in the municipality of Mariana led to a record disposal of toxic residuals in southeast Brazil. A mud avalanche ran out for 600 km (373 miles) until it reached the Atlantic Ocean, leaving behind extreme ecological and economic damage in the Doce River basin. This is the largest environmental disaster in Brazil to date. We quantify the negative externalities using rich, identified, and comprehensive d
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Nguyen, Aiha, and Alexandra Mateescu. Generative AI's Labor Impact. Data & Society Research Institute, 2024. https://doi.org/10.69985/gksj7804.

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As AI companies perpetuate the rhetoric that generative AI enhances efficiency and automates away drudgery - and pursue ambitions to automate everything from customer service to medical diagnoses - it is critical that claims about the technology's capabilities do not go unchallenged. This primer integrates workers' current and material experiences into public discourse and questions promotional language about the magical, infallible, and seemingly inscrutable qualities of AI. It underscores that AI does not exist outside of industries' current economic conditions and their attendant inequaliti
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Juvenal, Luciana, and Paulo Santos Monteiro. Currency Risk Premia and Exporter Dynamics. Inter-American Development Bank, 2025. https://doi.org/10.18235/0013491.

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We propose a novel mechanism to explain the incomplete pass-through of exchange rates to exporter prices and quantities, based on the relationship between exporters' dynamic pricing strategies and currency risk premia. When domestic currency risk premium increases, the relative value of current foreign currency cash flows rises compared to future ones. Consequently, exporters who set prices in customer markets are inclined to increase markups today, leading to higher prices in response to elevated risk premia. This risk-based explanation provides a new perspective on the exchange rate disconne
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