Relevant bibliographies by topics / Direct mail marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Direct mail marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Direct mail marketing"

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Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.

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Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-bas
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Jordaan, Yolanda, and Stamatia Kourantas. "The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium." Communicare: Journal for Communication Studies in Africa 20, no. 1 (2022): 28–43. http://dx.doi.org/10.36615/jcsa.v20i1.1867.

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It has been said that there are three things that are going to drive the world's economicfuture. Firstly, computers; secondly, communications; and thirdly, direct marketing.There are countries that have reached the stage where direct marketing-oriented retailershave driven out the conventional retailer. The lack of South African retailers' use ofdirect marketing and their hesitant attitudes towards direct marketing communicationmedia, such as direct mail, is cause for concern. This exploratory study investigatesretailers' attitudes towards direct mail in an attempt to gain some insight into re
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Burdenski, Helen M., and William L. Shanklin. "Direct mail marketing in higher education." Journal of Direct Marketing 1, no. 2 (1987): 39–44. http://dx.doi.org/10.1002/dir.4000010207.

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Fahrana, Egi, and Sri Dewi Anggadini. "MODEL PURCHASE DECISION MELALUI IMPLEMENTASI STRATEGI DIRECT MAIL DAN TELEMARKETING." Majalah Ilmiah UNIKOM 19, no. 1 (2021): 13–18. http://dx.doi.org/10.34010/miu.v19i1.5070.

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UNIKOM merupakan Universitas swasta yang cukup baru, namun memiliki banyak prestasi di dunia sains dan teknologi baik nasional maupun internasional. Di provinsi Jawa Barat sendiri UNIKOM memiliki peringkat ke-11 dan peringkat ke-54 tingkat nasional ditahun 2020 versi 4ICU. UNIKOM membuka 28 program studi baik Diploma 3 (D3), Strata 1 (S2), dan Strata 2 (S2). Jumlah pedaftar mahasiswa terus meningkat disetiap tahunnya, namun setelah 2 tahun terakhir menurun. Tim Pelaksanaan Penerimaan Mahasiswa Baru (PMB) harus memiliki strategi dalam meningkatkan keputusan untuk mendaftar (Purchase Decision),
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Ahmad El Dameh, Yousef, and Hamad AL Ghadeer. "The Impact of Traditional Direct Marketing on Creating Brand Awareness: Case Study on IKEA in Jordan." International Journal of Business and Management 14, no. 3 (2019): 130. http://dx.doi.org/10.5539/ijbm.v14n3p130.

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This study aims to examine the impact of traditional direct marketing represented by flyer, catalog and direct mail on creating brand awareness for the IKEA group in Jordan. Analytical methodologies were used to conduct this quantitative study. The needed data was collected through a questionnaire distributed to (506) respondents from Jordanian customers in the city of Amman. Data was analyzed by SPSS. Descriptive and analytical analysis were conducted using Cronbach’s alpha, ANova multiple and simple regression. 
 
 The main findings of the study indicate that IKEA group u
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Subramania, Bala Jeshurun. "A Study on the Effectiveness of Email Marketing." Shanlax International Journal of Management 6, S1 (2018): 84–86. https://doi.org/10.5281/zenodo.1461282.

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Email Marketing remains one of the most effective ways to advertise on the Internet! However,  as  the  usage  of  this  method  is  expanding,  it  is  becoming  increasingly difficult to launch a successful email campaign. Today there are many regulations that form various boundaries on this form of marketing. Also, a lot of competition that may minimize the exposure. Direct E-mail Marketing is the fastest option for sales. Email is so versatile and relatively simple to organize, as long as your data base is in good shape. This is t
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Wise, Gordon L., and Herbert E. Brown. "Heavy-Light User Perception Of Selected Direct Marketing Channels." Journal of Applied Business Research (JABR) 5, no. 1 (2011): 97. http://dx.doi.org/10.19030/jabr.v5i1.6383.

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Presented here are the results of a study of consumer perception of four direct marketing channels: direct mail, television, door-to-door, and telephone. Overall, perception of these channels was found predominantly negative. Direct mail was the only channel that received modestly favorable reviews. Heavy users of all channels were found to have the more positive images of those channels. The industry appears to have an underside, part truth and part hearsay, which appears to need industry attention.
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Hidayat, Anas, and Ardian. "Implementation of Direct Marketing in Asset Lease of PT. Kereta Api Indonesia (Persero) by Non-Transportation Commercialization Unit (KNA) DAOP 6 Yogyakarta." Jurnal Economic Resource 7, no. 2 (2024): 133–39. https://doi.org/10.57178/jer.v7i2.1010.

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This study aims to analyze the application of direct marketing strategies in the leasing of non-transportation assets by PT Kereta Api Indonesia (Persero) through the Unit Commercialization Non-Transportation (KNA) in Operational Area 6 Yogyakarta. Direct marketing is conducted through various media such as direct mail, internet amd telemarketing. This study examines how direct marketing strategies can increase the leasing of non-transportation assets such as kiosks, company-owned houses, and commercial spaces owned by PT Kereta Api Indonesia (Persero). The results show that the implementation
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Françoise, Simon, and Lynda Andrews. "A relational approach to direct mail consumption." European Journal of Marketing 49, no. 9/10 (2015): 1527–62. http://dx.doi.org/10.1108/ejm-04-2014-0212.

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Purpose – This paper aims to investigate how direct mail consumption contributes to brand relationship quality. Store flyers and other direct mailings continue to play a significant role in many companies’ communication strategies. Research on this topic predominantly investigates driving store traffic and sales. Less is known regarding the consumer side, such as the value that consumers may derive from the consumption of direct mailings and the effects of such a value on brand relationship quality. To address this limitation, this paper tests a causal model of the contribution of direct mail
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Nagyová, Ľudmila, Patrik Rovný, Jana Stávková, and Ľudmila Majchrovičová. "Assessment of the use level of direct mail in the V4 countries." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 6 (2009): 169–78. http://dx.doi.org/10.11118/actaun200957060169.

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The aim is to assess the possibilities of future developments of Direct Marketing in the Visegrad group. Particular attention is paid to the fact that even when there is a single political grouping of states, which between them reported psychological closeness, there are differences between them, to be taken into account. Significant differences are primarily in consumer attitudes and preferences, their purchasing decisions as well as acceptance of the various tools of communication mix.Direct Marketing is form of marketing communication aimed on exact selection of target group and its effecti
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Dissertations / Theses on the topic "Direct mail marketing"

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Henderson, Vince. "Direct response advertising - direct marketing : evolution, not revolution : an analysis of the theory and practice of direct response advertising within the context of the historical development of mass media advertising." Thesis, Queensland University of Technology, 1989. https://eprints.qut.edu.au/35993/1/35993_Henderson_1989.pdf.

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The major aim of this dissertation is to attempt to determine whether Direct Response Advertising (DRA) is a distinct discipline of communication practice within the advertising industry rather than a natural evolution of general advertising practice which has developed gradually, particularly over the last three hundred years. A secondary aim is to relate historical international experience in DRA to the current status of DRA in Australia and from there to speculate on possible future developments in the industry. The dissertation initially examines aspects of DRA which include its d
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Raisigl, Ivo. "Využití newsletteru v elektronickém obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241382.

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The dissertation thesis is concentrated on newsletter creation and its productivity evaluation. According to the information analysis from the field of email marketing, advertisement psychology and other knowledge, new proposals of new newsletter have been developed. These proposals went through testing using eye cameras - the eye tracking. Out of the partial proposals has been made a final newsletter which was sent out to customers by the company and the results have been evaluated in comparison with the previous one. The thesis also serves as a guideline for companies working on newsletter c
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Alsamaraie, Dureid, and Emil Lejonqvist. "En överfull brevlåda : En undersökning om direktreklamens utvecklingsmöjligheter." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12241.

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Syfte Syftet med uppsatsen är att vi ska identifiera nya potentiella utvecklingsmöjligheter med direktreklam. Vilken betydelse har DR för företagen? Metod Den här uppsatsen har vi valt att genomföra utifrån en deduktiv ansats med en kvalitativ karaktär. Det här valet gjorde vi därför att vår strävan har varit att kunna besvara vårt forskningsproblem. Vi har genomfört sex intervjuer, för att ha kunnat samla in våra empiriska data, med personer i ledande positioner på företag som arbetar eller är i kontakt med direktreklam. Tre av dessa har varit personliga intervjuer, två telefonintervjuer och
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Mai, Li-Wei. "Direct marketing : an analysis of consumers' characteristics and their perceptions of, and attitudes to mail-order speciality food in the UK." Thesis, University of Newcastle Upon Tyne, 1997. http://hdl.handle.net/10443/310.

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The objectives of this thesis are to establish a profile of the characteristics, perceptions, and attitudes of mail-order customers. In particular it identifies the differences between mailorder shoppers and non mail-order shoppers, investigates the structure and level of perceived risks associated with mail-order, and identifies the prime benefits provided by mail-order foods from the perspective of the consumer. Hypotheses are established to search for a profile of consumer behaviour in association with the objectives of this study. Both qualitative and quantitative research methodologies ar
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Ormane, Elina. "Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18619.

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It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. The autho
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Ruiz, Diaz Pablo Sergio Mereles. "Telemarketing: tecnologia e precarização do trabalho." Universidade Tecnológica Federal do Paraná, 2009. http://repositorio.utfpr.edu.br/jspui/handle/1/177.

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Esta dissertação procurou investigar as condições de trabalho em uma central de atendimento telefônico ligada a um banco público. A unidade em foco é terceirizada e seus empregados exercem mesmas tarefas que funcionários concursados. A unidade de teleatendimento possui alto grau de informatização e combina características de organização tayloristafordista com gerenciamento toyotista, apresentando especificidades decorrentes da utilização de mão-de-obra num contexto marcado pela flexibilização nas formas contratação e conseqüente redução de direitos laborais de terceirizados em relação aos func
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Gabriel, Vladislav. "Internet v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16633.

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This project describes internet marketing and its components (search engine marketing, internet advertising, internet PR, e-mail marketing etc.). It also describes the possibilities of employing internet in marketing and depicts new ways of online communication. The expenses for internet advertising are constantly growing as well as the number of internet users. The number of universities is increasing and so is the competition. That's why it's vital that they should act as a part of the market and use marketing strategies. The objective of this project is to analyse and suggest communication
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Іваній, В. О. "Прямий маркетинг компаній продажу продуктів харчування". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75882.

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Дипломна робота магістра є дослідженням застосування прямого маркетингу компаніями продажу продуктів харчування. У роботі розкрито питання розвитку теорії прямого маркетингу як сучасного інструменту маркетингових комунікацій підприємства. Проаналізовано вітчизняні та світові тенденції розвитку ринку прямого маркетингу. Розглянуто основні інструменти прямого маркетингу мережі продуктових магазинів «АТБ». Сформульовано рекомендації щодо формування ефективного прямого маркетингу мережі продуктових магазинів «АТБ». Ключовi слова: прямий маркетинг, Інтернет-маркетинг, прямий маркетинг поштою, осо
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Kalsow, Gretchen Anne. "A Microeconometric Analysis of Consumer Response to Direct Marketing and Mail Order." Thesis, 1997. https://thesis.library.caltech.edu/13582/1/kalsow-ga-1997.pdf.

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<p>This dissertation builds a series of micro-econometric models of consumer response to direct marketing and mail order. It employs a unique dataset from one of the largest mail order firms in the United States. Prior to building the models a brief history of the mail order industry is included to alert the reader to level and type of information that has been amassed over the last century. The next chapter compares the linear probability models commonly in use in the direct marketing industry to logit discrete choice models. Following that analysis is an implementation of the Dubin and McFad
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Krontorád, Jan. "Návrh marketingové kampaně pro zásilkový obchod." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-89169.

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Books on the topic "Direct mail marketing"

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plc, Taylor Nelson AGB, ed. Direct mail in direct marketing 1983-92. Taylor Nelson AGB Publications, 1994.

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J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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J, Goodwin Leslie, and Mardev Ltd, eds. Direct mail databook. 5th ed. Gower, 1987.

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American Academy of Estate Planning Attorneys. Direct mail library. American Academy of Estate Planning Attorneys, 2002.

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Bannister, James W. Direct mail in Canada. John Williams, 1989.

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), Direct Marketing Creative Guild (U S. Direct marketing design: The graphics of direct mail and direct response marketing. PBC International Inc., 1985.

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Fraser-Robinson, John. The secrets of effective direct mail. McGraw-Hill, 1989.

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W, Graham John. Sellingby direct mail: An entrepreneurial guide to direct marketing. Piatkus, 1988.

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Bodian, Nat G. The publisher's direct mail handbook. ISI Press, 1987.

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1948-, Jacobs Ron, ed. Successful direct marketing methods. 7th ed. McGraw-Hill, 2001.

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Book chapters on the topic "Direct mail marketing"

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Gutsche, Alfried H., Leo Tongits, Ulrich Dirk Frey, et al. "Werbemittel und Anspracheformen: Direct-Mail." In Handbuch Direct Marketing. Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94835-9_12.

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Leest, Marsha. "Effectively Using Direct Mail." In Bull's-Eye! The Ultimate How-To Marketing & Sales Guide for CPAs. John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781119448679.ch19.

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O’Shaughnessy, Nicholas J. "The Peevish Penmen: Direct Mail and US Elections." In The Phenomenon of Political Marketing. Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-10352-2_5.

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Leitzmann, Claus-Jürgen. "Kampagnenmanagement zur Steuerung des Multi-Channel-Marketing — Eine Einführung mit Fokus E-Mail-Marketing." In Das Handbuch Direct Marketing & More. Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-90220-7_20.

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O’Neill, Roger, and Milton M. Pressley. "Techniques for Improving Direct Mail Advertising Exposure." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_173.

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Lund, Daulatram B. "A Profile of Direct Mail Purchasers in U.S.A. and New Zealand." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_88.

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Magalhães, Carolina, and Beatriz Casais. "Generation Z’s Preferences for Direct Marketing: A Comparative Study of E-mail, Mobile Instant Messaging (MIM), and SMS Marketing." In Smart Innovation, Systems and Technologies. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-96-3081-3_55.

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Kamps, Ingo, and Daniel Schetter. "E-Mail-Marketing – der direkte Weg zum Nutzer." In Performance Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18453-7_5.

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Kamps, Ingo, and Daniel Schetter. "E-Mail-Marketing – der direkte Weg zum Nutzer." In Performance Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30912-1_5.

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Tassinari, Giorgio, and Demetrio Panarello. "The effectiveness of marketing tools in a consumer goods market in Italy during the Great Recession (2010-2015)." In Proceedings e report. Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-461-8.20.

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In the case of markets characterized by a stationary primary demand, the relevant dimension for measuring a company’s success is represented by market shares. The paper aims to build and comment on a model that gauges the competitive effects of marketing maneuvers on market shares, with reference to tea-based beverages in Italy in the period November 2010 – October 2015. This analysis will be instrumental in establishing the effectiveness of marketing policies based on promotions or advertising. We estimate such a model on weekly data provided by IRI Infoscan and Nielsen, involving the top fiv
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Conference papers on the topic "Direct mail marketing"

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Lihua, Lin, and Xu Jianan. "Research and Implementation of E-mail Direct Marketing Management System Based on ExtJS." In 2013 Third International Conference on Intelligent System Design and Engineering Applications (ISDEA 2013). IEEE, 2013. http://dx.doi.org/10.1109/isdea.2012.394.

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Da Silva Paz, Marisol, Cristiano José Castro de Almeida Cunha, and Ricardo Pereira. "MARKETING DO CONHECIMENTO: UM ARCABOUÇO TEÓRICO CONCEITUAL." In Congresso Internacional de Conhecimento e Inovação (ciKi). Congresso Internacional de Conhecimento e Inovação (ciKi), 2022. http://dx.doi.org/10.48090/ciki.v1i1.1233.

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Diversas mudanças que ocorrem no estudo de marketing têm sido propostas, por muitos estudiosos da área, como um novo paradigma. Já, o conhecimento se tornou o objeto direto ou indireto da economia de troca, mas, apesar disso, estudos teóricos e empíricos sobre essa economia, ou que abordam diretamente este tema ainda são extremamente escassos. Este artigo investiga a questão do “marketing do conhecimento”, que é cada vez mais importante na atualidade. O objetivo é conduzir um exame crítico dos estudos atuais para evidenciar e discutir as referências básicas que podem conceber um ponto de parti
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Kutsarov, Hristomir. "TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.415.

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Tourism is one of the main industries in Bulgarian economy. Its direct and indirect contribution to GDP is around 13%, including annual revenue. The sector is among the most affected by the ever-changing epidemiological situation in different countries, the number of people infected with COVID-19, the anti-epidemic measures ruled by governments and the uncertain situation in the future. The report compares the past five summer seasons in the active months of May-August, on the indicator "visits of foreigners to Bulgaria for the purpose of travel - vacation and excursion" and "Number of complet
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Taranych, Andrii, and Oksana Taranych. "Corporate culture management as a component of marketing strategy of enterprise development." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.11.

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Corporate culture management determines the increase of efficiency of enterprise development in the market both direct stimulation of work of the personnel, and influence on external environment and consumers. The paper considers corporate culture as a component of marketing strategy of enterprise development. The purpose of the work is to determine the theoretical foundations of corporate culture in the organization, and to identify ways to improve the management of corporate culture as part of the marketing strategy of enterprise development on the example of PJSC «Volynholding». The work is
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Yusova, O., and P. Nikolaev. "DESIGNING STAGES OF CREATION OF A VARIETY TO ENSURE FOOD SECURITY OF WESTERN SIBERIA." In «PROBLEMS OF SOIL FERTILITY IN MODERN AGRICULTURE». Krasnoyarsk Scientific Research Institute of Agriculture is a separate division of the Federal Research Center KSC SB RAS, 2024. http://dx.doi.org/10.52686/9785605087878_380.

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The purpose of the research is to develop a project to solve the main issues of creating a new variety. The research was carried out using empirical methods-actions and a market development strategy. The project consists of 4 stages: information and technical, material and technical, the direct creation of a variety and its introduction into production. For the successful implementation of the project, a technology for organizing project management, a marketing plan (with an assessment of market segments) have been worked out, internal and external stakeholders have been identified. The main p
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Kusá, Alena, and Ladislav Pátík. "THE BRAND AS A TOOL OF MARKETING AND COMMUNICATION POWER." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/xgni2982.

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Brand and brand development are central to any company given the principles of the market economy and emissions dynamics. In every market, where supply meets demand, there is also a competitive environment, and the brand is currently the main asset of every company, a representative and clear symbol of the image of the company and the products it offers in the target market. Demand in the free market has its limits, and excess supply over demand causes logical cannibalization in the market. The brand represents the company or the company’s products and their characteristics, benefits, or, on t
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Mazana, Naison. "A Thermal-Hydraulics Analysis of Pipe Breaks in the Pebble Bed Modular Reactor Main Power System." In 16th International Conference on Nuclear Engineering. ASMEDC, 2008. http://dx.doi.org/10.1115/icone16-48920.

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This paper presents observations from analyses of pipe breaks presumed to occur in the Pebble Bed Modular Reactor’s (PBMR’s) Main Power System (MPS), and a brief insight into the implications of evaluated shear ratio values on dust lift-off and dust deposition in the MPS. The PBMR is a multibillion rand project tasked with the design, construction, commissioning and marketing of first-of-a-kind pebble-bed, high-temperature gas-cooled nuclear technology. The main loop of the envisaged nuclear power plant comprises a single Brayton thermodynamic cycle that integrates the pebble-packed reactor to
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Brito, Patrícia Leite. "ESTRATÉGIAS DE MARKETING EM SAÚDE." In III Congresso Nacional Online de Empreendedorismo. Congresse.me, 2021. http://dx.doi.org/10.54265/wyud2109.

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INTRODUÇÃO: O Marketing é uma ferramenta poderosa usada em todas as áreas para realizar os desejos dos clientes e ou criar produtos ou serviços que facilitem a vida. Os indicadores de fidelização e o aumento de serviços personalizados para atender a cada tipo de público, demonstram que cada vez mais, os clientes buscam atender suas necessidades específicas e individualizadas. No marketing voltado para área da saúde, diversas ações e estratégias com foco no cliente e no seu desejo foram desenvolvidas ao longo da última década, para impulsionar o crescimento e geração de valor para profissionais
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Chen, Long-Jeng, and Ming-San Lee. "A Stack Design for Portable Direct Methanol Fuel Cell Based on the Newly Developed Heterogeneous Composite Bipolar Plate." In ASME 2004 2nd International Conference on Fuel Cell Science, Engineering and Technology. ASMEDC, 2004. http://dx.doi.org/10.1115/fuelcell2004-2458.

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There are several problems associated with the marketing of portable direct methanol fuel cell (DMFC). The most critical one is how to supply fuel to all cells without supplementary devices. It requires a serial connection of 12, 24 and 48 cells to acquire enough voltage to operate a cellular phone, a digital video camera and a personal computer, respectively. How can methanol be supplied to all these cells if the conventional stacking method is adopted? Supplementary devices such as pumps, fans, and complex piping system must be used and, as a result, the word “portable” no longer applies. Ne
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Reports on the topic "Direct mail marketing"

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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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Naim, Michael, Gary R. Takeoka, Haim D. Rabinowitch, and Ron G. Buttery. Identification of Impact Aroma Compounds in Tomato: Implications to New Hybrids with Improved Acceptance through Sensory, Chemical, Breeding and Agrotechnical Techniques. United States Department of Agriculture, 2002. http://dx.doi.org/10.32747/2002.7585204.bard.

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The tomato, a profitable vegetable crop in both the USA and Israel, has benefited significantly from intensive breeding efforts in both countries, and elsewhere (esp. Holland). : Modem hybrids are highly prolific and resistant to a variety of major pests. They produce attractive, firm fruit for both processing and fresh-marketing. In all cases, however, reduction in flavor and aroma have occurred concomitantly with the increase in yield. Sugars-acids ratio dominate fruit taste, whereas aroma volatiles (potent at minute ppb and ppt levels) contribute to the total characteristic tomato flavor. A
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