Relevant bibliographies by topics / Electronic Customer Relationship Management (E-CRM)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Electronic Customer Relationship Management (E-CRM)'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Electronic Customer Relationship Management (E-CRM).'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Electronic Customer Relationship Management (E-CRM)"

1

et al., Eltahir. "Comparative study of customer relationship management (CRM) and electronic customer relationship management (E-CRM)." International Journal of ADVANCED AND APPLIED SCIENCES 8, no. 7 (2021): 1–6. http://dx.doi.org/10.21833/ijaas.2021.07.001.

Full text
Abstract:
Customer Relationship Management can have great help to different companies of different sizes as it offers direct relation with the efficient in organizing, disseminating, and establishing values. The current study is the investigation into and comparison of Customer Relationship Management (CRM) and Electronic Customer Relationship Management (E-CRM). The study also aims to compare CRM and ECRM. The study also aims at showing to what extent building good relationships with the customer is of great role to companies. The study reviewed the recent articles published in the international databa
APA, Harvard, Vancouver, ISO, and other styles
2

Kumar, Pushpender, and Anupreet Kaur Mokha. "Electronic Customer Relationship Management (E-CRM) and Customer Loyalty." International Journal of E-Business Research 18, no. 1 (2022): 1–22. http://dx.doi.org/10.4018/ijebr.293292.

Full text
Abstract:
This study examined the impact of E-CRM on customer loyalty with the mediating effect of customer satisfaction in the banking industry. Customer satisfaction is important for loyalty because when the customers are satisfied with the services offered by their service providers, the relationship gets stronger which further leads to positive word-of-mouth. The data was collected using purposive sampling from 836 banks’ customers who were using E-CRM services and the data was analyzed using structural equation model (SEM) through AMOS. The results revealed that E-CRM and customer satisfaction had
APA, Harvard, Vancouver, ISO, and other styles
3

Purwanto, Heri, Amartya F. Iswahyudi, Haikal Pirous, and Dewi Indrawati. "Penerapan Sistem Informasi Electronic Costumer Relationship Management." INTERNAL (Information System Journal) 4, no. 2 (2021): 113–22. http://dx.doi.org/10.32627/internal.v4i2.401.

Full text
Abstract:
E-CRM is customer management in electronic-based companies, dealing with complex management, attracting customers, and business partners through various media, including online and offline media, personal contacts, and other electronic communication media. E-CRM enables companies to better understand customer behavior and forecast customer needs through online activities, and can increase profitability. At PT. Suwanda Karya Mandiri has a problem with how to keep customers using the services of a technical consultant. Therefore, the initiative was taken to make it easier for customers who want
APA, Harvard, Vancouver, ISO, and other styles
4

Khasawneh, Rawan, and Emad Abu-Shanab. "Electronic Customer Relationship Management (e-CRM) in Jordan." International Journal of Technology Diffusion 3, no. 3 (2012): 36–46. http://dx.doi.org/10.4018/jtd.2012070104.

Full text
Abstract:
The continuous and rapid development of information and communication technology (ICT) influenced the operations and services provided by the banking sector. Many financial institutions adopted the “customer is king\queen” strategy by changing their business environment, making use of various types of ICT to their relationship with their customers. One of the major new trends is the concept of e-CRM, which defines an improved relationship with customers utilizing the Internet, web browsers, and other web application. E-CRM is making customer service more effective and efficient. This paper aim
APA, Harvard, Vancouver, ISO, and other styles
5

Wiratama, Esmeralda Aprillia, Reza Wiradhika Saputra, and Kumba Digdowiseiso. "Implementation of Electronic Customer Relationship Management to Increase NusaTrip Customer Loyalty." INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) 4, no. 1 (2024): 361–67. http://dx.doi.org/10.59889/ijembis.v4i1.356.

Full text
Abstract:
E-CRM (Electronic Customer Relationship Management) is the process of maximizing sales to customers and prospecting customers by using information technology such as databases, websites, customer service, e-mail, and social media marketing (Hendriyani & Raharja, 2018). The purpose of this research is to determine the implementation of e-CRM such as websites and business procedures carried out by NusaTrip in increasing customer loyalty. Apart from that, the implementation of e-CRM in the form of e-mail, sitemap and social media marketing such as Facebook, Instagram or more personal communic
APA, Harvard, Vancouver, ISO, and other styles
6

Inayatulloh, Inayatulloh, and Andi Sukandi. "Perancangan Aplikasi E-CRM Pada PT Manfuku Sejahtera Indonesia." ComTech: Computer, Mathematics and Engineering Applications 1, no. 1 (2010): 88. http://dx.doi.org/10.21512/comtech.v1i1.2198.

Full text
Abstract:
The purpose of this research is to build an electronic Customer Relationship Management applications based computer by using Internet technology to enhance customer relationships. The research method is to do with company business process analysis in maintaining relationships with customers and develop computer-based applications that support enterprise business processes. In analyzing the company's business processes carried out several activities with the company to get the information required and the design of applications that will be built in accordance with needs. The conclusion the imp
APA, Harvard, Vancouver, ISO, and other styles
7

Awad, Abdelrehim, and Muhanad Mahmoud. "Impact of electronic customer relationship management on competitive advantage: Mediating role of customer satisfaction in EgyptAir." Problems and Perspectives in Management 22, no. 3 (2024): 276–86. http://dx.doi.org/10.21511/ppm.22(3).2024.22.

Full text
Abstract:
In today’s highly competitive business environment, organizations, particularly in the airline industry, are increasingly adopting electronic customer relationship management (E-CRM) to enhance customer engagement and achieve a competitive edge. This study aims to analyze the impact of E-CRM on the competitive advantage of EgyptAir, focusing on customer satisfaction as a mediating factor. Employing a descriptive and analytical methodology, the paper surveyed 355 EgyptAir customers, utilizing a structured questionnaire to gather data on E-CRM practices, customer satisfaction, and competitive ad
APA, Harvard, Vancouver, ISO, and other styles
8

Wildan, Muhammad, and Safitri Juanita. "Implementasi Electronic Customer Relationship Management pada Aplikasi Layanan Pelanggan Hotel." Infotekmesin 13, no. 1 (2022): 144–50. http://dx.doi.org/10.35970/infotekmesin.v13i1.1045.

Full text
Abstract:
The interest of hotel visitors has decreased since the Covid-19 pandemic. So it is recommended that hotels implement Customer Relationship Management (CRM) which has three stages: getting new customers (Acquire), improving customer relationships (Enhance), and retaining customers (Retain). However, hotels currently do not have practical service applications that help to maintain the relationship between hotel management and consumers, so it requires research that implements E-CRM by designing a prototype of web-based Hotel customer service applications. This study aims to standardize hotel cus
APA, Harvard, Vancouver, ISO, and other styles
9

Fatona, Aqli, Havid Syafwan, and Akmal Akmal. "IMPLEMENTATION OF THE WEB-BASED ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT APPLICATION IN THE SYMPLE STORE." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 10, no. 3 (2024): 553–58. http://dx.doi.org/10.33330/jurteksi.v10i3.3273.

Full text
Abstract:
Abstract: CRM (Customer Relationship Management) is a type of management regarding the management of the company with customers to improve relationships with customers. CRM can be adapted to E-CRM (Electronic Customer Relationship Management) which requires the role of information technology. Symple Store is a business that sells various t-shirts, apparel, and screen printing services. To see the product, customers must come directly to the store because there is no media to convey product information to customers. Symple Store does not have a way to place an order if the customer does not hav
APA, Harvard, Vancouver, ISO, and other styles
10

Simranjeet Singh and Pawanjot Kaur. "ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD." mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920 3, no. 2 (2025): 9–14. https://doi.org/10.59415/mjacs.v3i2.225.

Full text
Abstract:
A customer-focused approach to customer service, customer relationship management (CRM) aims to create enduring bonds with customers that benefit both the selling business and the consumer. In the current competitive market, keeping existing clients and attracting new ones is really difficult task. Furthermore, as a result of advancements in technology, the nature of business transactions has evolved. Since the internet is a vital component of any organization, many view it as an opportunity to reduce customer service expenses and strengthen relationships with customers, better personalised ma
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Electronic Customer Relationship Management (E-CRM)"

1

Lam, Hoang Chau, and Qiuyun Li. "Does electronic customer relationship management affect customer satisfaction and trust?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24655.

Full text
Abstract:
Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. A multiple case study involving 3 Swedish companies with 12 face-to-face interviews in Gävle, Sweden, was chosen to collect the empirical data for this study. Data were coded by hands and structured in the form of tables in accordance with 7 codes categorized in 2 themes. Coded data were interpreted to investigate the research questions by using the inductive method. Result &
APA, Harvard, Vancouver, ISO, and other styles
2

Klasén, Sara, and Karin Swebilius. "Electronic word-of-mouths påverkan på CRM : En fallstudie av en organisation inom kulturbranschen." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325217.

Full text
Abstract:
Social media has increased the possibilities for consumers to gather and share consumption related experiences with other consumers through electronic word-of-mouth (eWOM). eWOM affects the relationship between customer and business, and therefore also affects customer relationship management (CRM). Therefore, the research question of this study is: “How does electronic word-of-mouth (eWOM) affect customer relationship management (CRM) at an organization in the creative industry?”. The purpose of this study is to, for an organization in the creative industry, investigate the effects of eWOM on
APA, Harvard, Vancouver, ISO, and other styles
3

Vilela, Sarah Isabel da Fonseca. "A adoção de CRM numa autarquia : um estudo de caso na Câmara Municipal da Póvoa de Lanhoso." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4997.

Full text
Abstract:
Mestrado em Marketing<br>Perante a atual evolução dos mercados e a constante competitividade entre as entidades, há a necessidade de valorizar e de fortalecer o relacionamento com os clientes. As entidades da Administração Pública (AP) também sofrem esta evolução do mercado. O Customer Relationship Management (CRM) é a ferramenta quem vem facilitar esta evolução, que permite o armazenamento de toda a informação dos clientes, bem como personalizar todas as interações com estes e tornar os processos mais céleres. Uma vez que esta investigação contempla um Estudo de Caso numa Entidade Pública, se
APA, Harvard, Vancouver, ISO, and other styles
4

Morais, Nilnta Elpida, and Joyce Mhando. "Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12263.

Full text
Abstract:
Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. Consumers are now more used to gathering information about their destinations through online word of mouth The aim of this thesis is to achieve an understanding of the concept of viral marketing and its suitability, as well as its primary link the concept of word of mouth and its relevance to customer relations, in the hospitality and tourism industry of Sweden. Method: A qualitative resea
APA, Harvard, Vancouver, ISO, and other styles
5

Adderly, Darryl M. "Data mining meets e-commerce using data mining to improve customer relationship management /." [Gainesville, Fla.]: University of Florida, 2002. http://purl.fcla.edu/fcla/etd/UFE0000500.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Mettagarunagul, Mingruedee, and Pensiri Puengprakiet. "The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12921.

Full text
Abstract:
Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. And in this era of technology, CRM that consists of eCRM (Electronic customer relationship management) is acknowledged as another potential solution for business.The purpose of this study is to explore what an organization can do to improve the use of eCRM, so eCRM can enhance the customer relationship. In the thesis the authors have studied different eCRM key factors a
APA, Harvard, Vancouver, ISO, and other styles
7

Busch, Sebastian. "Customer focus in e-services : market-oriented perspectives on developing, managing and using electronic marketplaces /." Bamberg : Difo-Druck, 2002. http://www.gbv.de/dms/zbw/356744698.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Gierke, Florian. "Kundenorientierung im E-Commerce-Prozess : ein ereignisorientierter Ansatz /." Hamburg : Kovač, 2005. http://www.gbv.de/dms/zbw/487528220.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lücke, Fridjof. "Kooperationsmanagement im Online-Vertrieb." Lohmar Köln Eul, 2008. http://d-nb.info/991908341/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lihotzky, Nikolai. "Kundenbindung im Internet : Maßnahmen und Erfolgswirksamkeit im Business-to-Consumer-Bereich /." Wiesbaden : Deutscher Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/36161702X.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Electronic Customer Relationship Management (E-CRM)"

1

Kovalenko, Vladimir. Design of information systems. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987869.

Full text
Abstract:
The tutorial discusses the design features of information systems (is) involved in the implementation of CALS technologies: MRP/MRPII/ERP systems, e-Commerce systems (B2B), supply chain management (SCM), customer relationship management (CRM), and decision support systems (OLAP). The issues of choosing the design technology, software tools for project development, building functional and information models in the environment of Business Studio, MS Visio, Elma, AllFusion Modeling Suite and Oracle Designer 10g, as well as the development of technical and operational documentation are highlighted
APA, Harvard, Vancouver, ISO, and other styles
2

Brown, Stanley A. Customer Relationship Management: A Strategic Imperative in the World of E-Business. Wiley, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Grassi, Riccardo. CRM : Filosofia, Strategia e Pratica!: Customer Relationship Management. Independently Published, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Web Engagement: Connecting to Customers in e-Business. Addison-Wesley (C), 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Karake-Shalhoub, Zeinab. Trust and Loyalty in Electronic Commerce. Greenwood Publishing Group, Inc., 2002. http://dx.doi.org/10.5040/9798216027775.

Full text
Abstract:
Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as t
APA, Harvard, Vancouver, ISO, and other styles
6

Ebusiness In The 21st Century Realities Challenges And Outlook. World Scientific Publishing Company, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Belleghem, Steven Van. When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page, Limited, 2015.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Belleghem, Steven Van. When Digital Becomes Human: The Transformation of Customer Relationships. Kogan Page, 2016.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Geflochtenes Süßgras: Die Weisheit der Planzen. 8th ed. Aufbau Verlag, 2021.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants. Milkweed Editions, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Electronic Customer Relationship Management (E-CRM)"

1

Wirtz, Bernd W. "E-Customer Relationship Management." In Electronic Business. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19532-8_20.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Wirtz, Bernd W. "E-Customer Relationship Management." In Electronic Business. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4240-1_19.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Wirtz, Bernd W. "E-Customer Relationship Management." In Electronic Business. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6336-9_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wirtz, Bernd W. "E-Customer Relationship Management." In Electronic Business. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10347-7_19.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wirtz, Bernd W. "E‐Customer Relationship Management." In Electronic Business. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30712-7_25.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Schmitz, Uwe. "E-Customer-Relationship-Management." In Grundkurs Electronic Business. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29442-7_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Shashidhar, Kini K., and D. H. Manjaiah. "Electronic Customer Relationship Management (e-CRM): Data Integration for Technical Institutions." In Proceedings of International Conference on Internet Computing and Information Communications. Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1299-7_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Gawron, René. "E-Mail-Automatisierung — Bestandteil des „electronic Customer Relationship Management“ (eCRM)." In E-Mail-Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-82290-1_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Koçoğlu, Cenk Murat, and Merve Yıldırım Kalem. "Electronic Customer Relationship Management in Tourism." In Handbook of Research on Smart Technology Applications in the Tourism Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1989-9.ch013.

Full text
Abstract:
Tourism companies, like other companies producing goods and/or services, practice different strategies to achieve competitive advantage and satisfy the needs and wants of customers/guests. The most important recent strategy is electronic customer relationship management (e-CRM). In today's competitive environment, a successfully implemented e-CRM enhances a customer centric culture that is key to tourism growth and competitive advantage. For tourism companies, e-CRM succeeds only if it is totally integrated strategically and operationally in the business and in the information system of the co
APA, Harvard, Vancouver, ISO, and other styles
10

Dursun, Tolga, and Süleyman Çelik. "Mobile Customer Relationship Management." In Mobile Platforms, Design, and Apps for Social Commerce. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2469-4.ch017.

Full text
Abstract:
Electronic platforms provide many advantages both customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile customer relationship management became an significant concept for generating long-term relationships and increasing customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive relationships between firms and companies. In this study, we define what is customer relationship management an
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Electronic Customer Relationship Management (E-CRM)"

1

Bhanu, Farida, and D. Magiswary. "Electronic Customer Relationship Management Systems (E-CRM): A knowledge management perspective." In 2010 International Conference on Education and Management Technology (ICEMT). IEEE, 2010. http://dx.doi.org/10.1109/icemt.2010.5657629.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Noviana, Graha. "An Analysis of the Implementation of Electronic Customer Relationship Management (E-CRM) Towards Customer Loyalty." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.086.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Fiansyah, Endang. "Post Implementation Review of Electronic Customer Relationship Management (E-CRM) Implementation in Port Services Company, Indonesia." In 2020 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS). IEEE, 2020. http://dx.doi.org/10.1109/icimcis51567.2020.9354300.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

"CUSTOMER RELATIONSHIP MANAGEMENT IN AN ELECTRONIC ECONOMY." In 1st International Conference on E-business and Telecommunication Networks. SciTePress - Science and and Technology Publications, 2004. http://dx.doi.org/10.5220/0001386401030110.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Wahab, Samsudin, Nor Azila Mohd Nor, and Khaled AL-Momani. "The Relationship Between E-service Quality and Ease of Use on Electronic Customer Relationship Management (E-CRM) Performance: An Empirical Investigation in Jordan Mobile Phone Services." In 2010 International Conference on e-Education, e-Business, e-Management, and e-Learning, (IC4E). IEEE, 2010. http://dx.doi.org/10.1109/ic4e.2010.113.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kuzman, Boris, Biljana Petkovic, and Milos Milovancevic. "INFORMATION AND COMMUNICATION TECHNOLOGY IN TOURISM." In TOURISM AND GREEN INVESTMENTS. University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2024. http://dx.doi.org/10.52370/tisc2475bk.

Full text
Abstract:
Tourism is a major pillar of the global economy, significantly shaped by modern information and communication technologies (ICTs), including the Internet. These advances have revolutionized information dissemination and spurred innovations within the tourism industry. Known as „electronic tourism“ or „e-tourism,“ this transformation involves the digitization and modernization of industry infrastructure and operations. ICT integration has led to the development of innovative tools and platforms, enhancing efficiency, personalization, and interactivity for both providers and consumers. Technolog
APA, Harvard, Vancouver, ISO, and other styles
7

Mikšík, Ondřej, and Halina Starzyczná. "Firms´ Behaviour in Selling Regional Brands and Customer Loyalty in E-commerce." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.101.

Full text
Abstract:
The paper aims to present research results on regional brand sales and customer loyalty. The object of the research was small and medium-sized enterprises in the Czech Republic selling regional products and operating in e-commerce. The subject of the research is broadly defined. The paper first deals with the current state of knowledge. The theoretical background is fo­cused on professional literature and studies oriented on regional branding and e-commerce. Both the VosViewer method and the historical method are used in the theoretical discussion. The empirical research includes primary quali
APA, Harvard, Vancouver, ISO, and other styles
8

Arsić, Sanela. "E-commerce in the digital age: empirical evidence from Serbia." In XXI International May Conference on Strategic Management – IMCSM25 Proceedings, Bor, 30.05.2025. University of Belgrade - Technical Faculty in Bor, Bor, 2024. https://doi.org/10.5937/imcsm25012a.

Full text
Abstract:
Electronic commerce or e-commerce has become integral to the contemporary business landscape. Organizations widely adopt e-commerce technologies to enhance efficiency and gain a competitive edge. As one of the crucial driver of economic growth, adopting e-commerce is essential for developing countries to promote their prosperity and contribute to sustainable economic development. The factors influencing e-commerce are diverse, and understanding them is vital for businesses aiming to thrive in this competitive digital landscape. Therefore, this study aims to identify the factors that impact con
APA, Harvard, Vancouver, ISO, and other styles
9

Abdul Karim Shaikh, Irfan, Padmakar Shahare, S. Gangadharan, N. Venkatarathnam, Guravaiah Pelluru, and S. B. G. Tilak Babu. "Transforming Customer Relationship Management (CRM) with AI in E-Commerce." In 2024 5th International Conference on Recent Trends in Computer Science and Technology (ICRTCST). IEEE, 2024. http://dx.doi.org/10.1109/icrtcst61793.2024.10578449.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lubis, Muharman, Ariq Adyavi Ananto, and Mohamad Afifudin. "Digital Ecosystem Development in Customer Relationship Management (CRM) for Hajj Portal Website." In ICEBA 2021: 2021 7th International Conference on E-Business and Applications. ACM, 2021. http://dx.doi.org/10.1145/3457640.3457654.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Electronic Customer Relationship Management (E-CRM)' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography