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Relevant bibliographies by topics / English advertising

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Journal articles
Dissertations / Theses
Books
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Academic literature on the topic 'English advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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Journal articles on the topic "English advertising"

1

FRANK, JANE. "ENGLISH IN ADVERTISING." World Englishes 7, no. 3 (1988): 355–57. http://dx.doi.org/10.1111/j.1467-971x.1988.tb00251.x.

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PÉTERY, DOROTTYA. "English in Hungarian advertising." World Englishes 30, no. 1 (2011): 21–40. http://dx.doi.org/10.1111/j.1467-971x.2010.01685.x.

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VETTOREL, PAOLA. "English in Italian advertising." World Englishes 32, no. 2 (2013): 261–78. http://dx.doi.org/10.1111/weng.12023.

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Jia-Ling, Hsu. "Glocalization and English Mixing in Advertising in Taiwan." Journal of Creative Communications 3, no. 2 (2008): 155–83. http://dx.doi.org/10.1177/097325860800300203.

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This article intends to provide a socio-linguistic profile of the role and impact of English in advertising in Taiwan in an era of globalization, by integrating results obtained from discourse analysis, readers’ attitudinal surveys, and copywriters’ interviews. Results show that from copywriters’ advertising design to consumers’ underlying psychology, English has consistently cast its magic spell even on the English-illiterate public. Regardless of one's proficiency or literacy in English, English mixing mainly represents attention-getting, internationalism, premium quality, and the trendy tas

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Tikan, Yana, and Valeriia Yushchuk. "Linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering." Advanced Linguistics, no. 7 (July 9, 2021): 72–79. http://dx.doi.org/10.20535/2617-5339.2021.7.215600.

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The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language adv

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Takashi, Kyoko. "English elements in Japanese advertising." English Today 6, no. 2 (1990): 45–46. http://dx.doi.org/10.1017/s0266078400004752.

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It is often reported that English elements are abundant in Japanese television commercials and print advertising and that the primary function of English words, phrases, and sentences used in advertising texts seems to give the product or service a modern touch.

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MARTINEZ, FRANCIA. "English in advertising in Colombia." World Englishes 34, no. 4 (2015): 600–619. http://dx.doi.org/10.1111/weng.12163.

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Friedrich, Patricia. "English in advertising in Brazil." World Englishes 38, no. 3 (2019): 552–60. http://dx.doi.org/10.1111/weng.12421.

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Martin, Elizabeth. "Mixing English in French advertising." World Englishes 21, no. 3 (2002): 375–402. http://dx.doi.org/10.1111/1467-971x.00256.

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Krutko, Tetiana. "Gender Stereotypes in English Advertising." Studia Philologica, no. 24 (2025): 156–68. https://doi.org/10.28925/2311-2425.2025.2411.

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The aim of the present study is to investigate gender stereotypes represented in electric vehicles advertisements dating from the late 19th century – early 20th century. The methodology employed in this research work has gone through a process of data collection, data processing, and data analysis. For the purposes of this study, the data were collected from the Internet sites, resulting in the qualitative and quantitative content analyses of 1,000 early electric vehicles advertisements. The research work explores gender-marked language used in sample advertisements. The analyzed linguistic ma

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Dissertations / Theses on the topic "English advertising"

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Abdul-Ghani, Aniswal. "The language of advertising : a contrastive study of advertising texts in British English, Malaysian English and Malay." Thesis, University of Surrey, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.322546.

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Ustinova, Irina P. "Impact of English on modern Russian TV advertising." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2002. http://wwwlib.umi.com/cr/syr/main.

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Ng, Man-yi Emily. "English in designs in Hong Kong." Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk:8888/cgi-bin/hkuto%5Ftoc%5Fpdf?B2347287x.

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Hodzic, Alma. "Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28632.

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In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. The purpose of this thesis was to explore how the English language is used in Swedish magazines. Also, how do Swedish companies versus foreign companies use English in their advertisements in Sweden? This is a qualitative study in which four different magazines, and two i

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Ringrow, H. L. "Discursive constructs of femininity in English and French cosmetics advertising." Thesis, Queen's University Belfast, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.680506.

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This thesis seeks to explore discursive constructions of femininity in contemporary English and French cosmetics advertising. The data consists of a corpus of 495 female-targeted cosmetics advertisements from 2011, of which 249 are French and are 246 English, taken from Elle and Cosmopolitan magazine. This research uses a Feminist Critical Discourse Analysis approach, which comprises textual, visual and quantitative methods. The key constructs explored though critical linguistic analysis are: femininity as the continual pursuit of the young, ideal body; femininity as a sexual identity; a pseud

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Carling, Evelina. "Swedes' Attitudes to the Use of English in Swedish Advertising." Thesis, Mälardalens högskola, Akademin för utbildning, kultur och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-40997.

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English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. The aim of this paper is to find out why English is often picked for promotion purposes and to find out if young Swedes have more positive attitudes towards English than Swedish – Both in general and when it comes to advertising purposes. This study investigates the possible advantages as well as disadvantages of using English in logotypes and brand names aimed at a target group that are learners of English as

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Mawhood, Rhonda. "Images of feminine beauty in advertisements for beauty products, English Canada, 1901-1941." Thesis, McGill University, 1991. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=60562.

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This thesis is a study of magazine advertisements for beauty products in Canada between 1901 and 1941. It looks at the use of cosmetics and the growth of advertising in the context of the development of North American consumer culture, highlighting the role of gender in that culture. The period studied is divided in two by the mid-1920s to reflect changes in advertisers' views of consumers--from rational decision-makers to irrational creatures driven by their emotions--and in ideals of feminine beauty, as the use of cosmetics became an essential part of the ideal perpetuated by advertising. Th

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Walker, Aretha A. "A study of the rhetoric of American advertising discourse." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2007. http://digitalcommons.auctr.edu/dissertations/1366.

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This study, exploring the nature of American advertising discourse, is guided by two overriding questions. First, "What is the nature of rhetoric in American advertising discourse?" and "How is the rhetoric of American advertising different from literature?" To answer these questions, the study examines the extended post-modern meaning of discourse and advertising, exploring both terms from the perspectives of humanists, sociologists, advertisers and communication experts. The study further discusses the nature of popular culture, of which advertising is a subgroup, and then explores the view

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Furner, Emily Kay. "Cultural Differences in Russian and English Magazine Advertising: A Pragmatic Approach." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6730.

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Many American companies looking to increase sales and achieve growth targets consider expanding the reach of their product lines to other countries. However, expansion on a global scale often requires much trial and error as English-speaking companies try to market their goods to a foreign audience. In order to ease this process, localization experts are often hired to "localize" or change advertisements in order to make them more culturally relevant to consumers. Because the field of localization is relatively new, there is little research done on the degree and extent to which advertisements

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Sin, Hoi Lam Carolina. "Translating rhetorical devices :a case study of translation of advertising slogans." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3954269.

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Books on the topic "English advertising"

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Inc, Berlitz International, ed. Marketing & advertising: English. Berlitz Languages, Inc., 1995.

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Gore, Sylee. English for marketing & advertising. Oxford University Press, 2007.

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Rofe, Leslie. English for advertising and communication. Belin, 1990.

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Rofe, Leslie. English for advertising and communication. Belin, 1990.

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1942-, Koschnick Wolfgang J., ed. Werbewörterbuch: Deutsch, English, franc̦ais = Advertising dictionary. W. de Gruyter, 1994.

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John, Maggie Jo St. Advertising and the promotion industry. Phoenix, 1994.

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Xiaoshan, Qi, and Zhang Hui, eds. Guang gao Ying yu: English in advertising. Hunan jiao yu chu ban she, 1986.

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(Korea), Kwanggo Chŏllyak Yŏnʼguso, ed. Kwanggo taesajŏn =: Advertising dictionary. Kwanggo Chŏllyak Yŏnʼguso, 1986.

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Pennarola, Cristina. Nonsense in advertising: Deviascion in English print ads. Liguori, 2003.

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Pennarola, Cristina. Nonsense in advertising: Deviascion in English print ads. Liguori, 2003.

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Book chapters on the topic "English advertising"

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Romaine, Suzanne. "Pidgin English Advertising." In Sociolinguistics. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25582-5_28.

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Hornikx, Jos, and Frank van Meurs. "English as a Global Language." In Foreign Languages in Advertising. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-31691-4_4.

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Kelly-Holmes, Helen. "The Special Case of English." In Advertising as Multilingual Communication. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230503014_3.

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Thorne, Sara. "The language of advertising." In Mastering Advanced English Language. Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-13645-2_12.

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Lee, Jamie Shinhee. "Commodified English in East Asian Internet Advertising." In Language and the Market. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1007/978-0-230-29692-3_10.

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Gotti, Maurizio. "Advertising discourse in eighteenth-century English newspapers." In Opening Windows on Texts and Discourses of the Past. John Benjamins Publishing Company, 2005. http://dx.doi.org/10.1075/pbns.134.05got.

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Bhatia, Tej K. "English in Asian Advertising and the Teaching of World Englishes." In Global Englishes in Asian Contexts. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230239531_10.

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O’Sullivan, Joan. "Pragmatic markers in contemporary radio advertising in Ireland." In Pragmatic Markers in Irish English. John Benjamins Publishing Company, 2015. http://dx.doi.org/10.1075/pbns.258.14sul.

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Piller, Ingrid. "13. Multilingualism and the Modes of TV Advertising." In English Media Texts – Past and Present. John Benjamins Publishing Company, 2000. http://dx.doi.org/10.1075/pbns.80.17pil.

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van Hooft, Andreu, Frank van Meurs, and Danique Spierts. "In Arabic, English, or a Mix? Egyptian Consumers’ Response to Language Choice in Product Advertisements, and the Role of Language Attitudes." In Advances in Advertising Research VIII. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_11.

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Conference papers on the topic "English advertising"

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Egamberdieva, Shakhzoda, and Farida Egamberdieva. "Analysing the Language of Advertising Discourse in English and American Texts." In The Second Pamir Transboundary Conference for Sustainable Societies- | PAMIR. SCITEPRESS - Science and Technology Publications, 2023. https://doi.org/10.5220/0012935600003882.

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Семендяева, Юлия Юрьевна. "PECULIARITIES OF ENGLISH AND RUSSIAN ADVERTISING TEXTS." In Наука. Исследования. Практика: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Апрель 2022). Crossref, 2022. http://dx.doi.org/10.37539/srp302.2022.32.26.011.

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В данной статье рассматривается понятие и функции рекламных текстов, такие как информационная, экспрессивная, прагматическая, суггестивная. Анализируются характерные черты англоязычных и русскоязычных рекламных текстов: наличие глагольных сочетаний и лексических повторов, употребление существительных, местоимений и прилагательных. Рассматриваются слоганы современных русских и зарубежных рекламных компаний. In the article the concept and functions of advertising texts, such as informational, expressive, pragmatic and suggestive are discussed. The characteristic features of English and Russian a

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Zhou, Wei. "Stylistic Analysis of English Advertising Language." In Proceedings of the International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/cesses-18.2018.89.

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Gromova, Tatyana Vladimirovna. "FEATURES OF GENDER APPROACH IN ENGLISH ADVERTISING TEXTS." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-403/406.

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Advertising, as an integral part of modern society, reveals the manifestations of the language personality of men and women as a reflection of the gender picture of the world. The article deals with male, female, and gender-neutral ads. The purpose of the article is to identify the main features of advertising texts that are intended for men and women. The definition of gender-neutral advertising and its main features is given. Conclusions are drawn about the characteristics of each type of advertising.

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Bakhmat, Liudmyla, Violetta Panchenko, and Olha Bashkir. "Using English Borrowings in Modern Ukrainian Advertising." In International Conference on New Trends in Languages, Literature and Social Communications (ICNTLLSC 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210525.004.

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Golubkova, Ekaterina, and Maria Taymour. "Mixed Multimodal Metaphors In Advertising In English." In International Conference on Language and Technology in the Interdisciplinary Paradigm. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.12.76.

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Uspenskaya, A. V. "PRAGMALINGUISTIC FEATURES OF SOCIAL ADVERTISING (BASED ON GERMAN, ENGLISH AND RUSSIAN ADVERTISING TEXT)." In Proceedings of the IX (XXIII) International Scientific and Practical Conference of Young Scientists. TSU Press, 2022. http://dx.doi.org/10.17223/978-5-907572-04-1-2022-56.

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Noskov, R. D., and I. V. Gerasimenko. "Punctuation as a means of enhancing the expressiveness of English-language advertising text on the example of targeted Internet advertising." In XXV REGIONAL SCIENTIFIC CONFERENCE STUDENTS, APPLICANTS AND YOUNG RESEARCHERS. Знание-М, 2020. http://dx.doi.org/10.38006/907345-63-8.2020.111.118.

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The article identifies the characteristic features of expressive punctuation of English-language advertising, analyzes the syntactic structures in advertisements used for targeted Internet advertising. We examined punctuation syntactic stylistic means, their role in the construction of an effective advertising text in the conditions of its application in the Internet.

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Білокурова, Єлизавета. "PRAGMATIC POTENTIAL OF ENGLISH AND UKRAINIAN ADVERTISING TEXTS." In СТРАТЕГІЧНІ НАПРЯМКИ РОЗВИТКУ НАУКИ: ФАКТОРИ ВПЛИВУ ТА ВЗАЄМОДІЇ. Міжнародний центр наукових досліджень, 2020. http://dx.doi.org/10.36074/22.05.2020.v4.01.

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Oprishch, Natalia, and Olesya Ogareva. "TEACHING ENGLISH BY MEANS OF ADVERTISING CREOLIZED TEXTS." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.2181.

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