Relevant bibliographies by topics / Enterprise marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Enterprise marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Enterprise marketing"

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Potapiuk, Iryna. "Marketing management system of agricultural enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 3 (2023): 360–64. http://dx.doi.org/10.36887/2415-8453-2023-3-56.

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Transforming the essence of marketing activity, determining its role and place in the enterprise management system, and filling the concept of marketing management with new content is due to radical changes in the system of global market relations. Today, profound changes are taking place in management and marketing under the influence of the transformation of world economic processes. From an ordinary function, the latter turns into the main integrating one and occupies a leading position in the management hierarchy. Traditional management has been replaced by marketing management. Agricultur
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ЛАРКА, Людмила. "ФОРМУВАННЯ ПОРТФЕЛЮ ІНСТРУМЕНТІВ ЦИФРОВОГО МАРКЕТИНГУ ПІДПРИЄМСТВА В УМОВАХ ВІДНОВЛЕННЯ ЕКОНОМІКИ УКРАЇНИ". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 128–32. http://dx.doi.org/10.31891/2307-5740-2023-324-6-20/2.

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The article examines the peculiarities of the period of post-war recovery of the Ukrainian economy and their influence on the composition of the portfolio of digital marketing tools of enterprises. The purpose of the article is to develop an algorithm for forming a portfolio of digital marketing tools for an enterprise in the period of post-war recovery, to clarify the concept of a "portfolio of digital marketing tools of an enterprise." It is substantiated that in the post-war period, the provisions of the concept of anti-crisis marketing will be relevant for planning the marketing activities
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Mudra, Mariia, and Qian Jing. "MODERN TECHNOLOGIES FOR THE FORMATION OF MARKETING MANAGEMENT STRATEGIES OF ENTERPRISES AS AN IMPERATIVE FOR THEIR INNOVATIVE DEVELOPMENT." Spatial development, no. 4 (June 26, 2023): 176–85. http://dx.doi.org/10.32347/2786-7269.2023.4.176-185.

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The essence and features of the main modern strategies of marketing activity of enterprises are considered through the prism of the latest management trends. It is substantiated that the system of marketing strategic management of the enterprise is the basis of the efficiency of its activity, which affects competitiveness and determines the direction of further development. An analysis of the evolution of the species diversity of marketing tools was carried out. The stages of formation and development of the enterprise's marketing management strategy are revealed. It is noted that the use of m
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Rumyk, Ihor, and Serhii Pyzhianov. "ECONOMIC APPROACHES TO THE FUNCTIONING OF THE MARKETING SYSTEM AT INDUSTRIAL ENTERPRISES." "Scientific notes of the University"KROK", no. 4 (December 30, 2022): 9–19. http://dx.doi.org/10.31732/2663-2209-2022-68-9-19.

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The article examines the current issues of organizing marketing activities and the functioning of modern marketing systems at industrial enterprises. The main goal of marketing activity of industrial enterprises is determined. Based on this, the authors formulated the task of marketing industrial enterprises. The content of the enterprise's marketing activity is defined and all its modern components are described in detail. The structural approach to the economic description of the process of managing the marketing activity of an industrial enterprise is applied, its main stages are indicated.
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Jie, Max Zhang, and Joel G. Matamis. "The influence of network marketing on the performance of LQY Agricultural Development Co." Executives 2 (May 31, 2021): 41–54. https://doi.org/10.5281/zenodo.10211872.

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With the continuous development of network technology, on the one hand, people's lifestyles have changed a lot. On the other hand, business activities also face new challenges because of the Internet. Various industries are linked to information technology. The use of Internet technology for management has been an important way for many enterprises to manage. At the same time, traditional industries are facing many challenges while developing rapidly. The use of the Internet for planning and marketing has also become an important marketing tool for traditional enterprises. Internet marketing,
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Jia, Dian, Honghou Zhang, and Xiaoyang Han. "Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology." Sustainability 15, no. 2 (2023): 1299. http://dx.doi.org/10.3390/su15021299.

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In the context of the digital economy, the speed of enterprise development is becoming faster and faster. To understand and establish the environment of network marketing, we must first understand the obstacles. Successful establishment depends on its promotion in society and the active participation of the government and enterprises. Only with the active cooperation of all parties can network marketing be rapidly established. At present, the marketing methods adopted by many enterprises are very traditional. These management methods are not only inefficient, but also present problems such as
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Bilanenko, Oleksandr. "Features of developing a marketing strategy of a trade enterprise." Problems and prospects of economics and management, no. 1(41) (May 16, 2025): 255–64. https://doi.org/10.25140/2411-5215-2025-1(41)-255-264.

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The article is devoted to the study of the features of developing a marketing strategy of a trade enterprise in modern conditions. The role of marketing in the formation and strengthening of a brand of a trade enterprise is analyzed. It is studied that marketing helps an enterprise to study the market and consumers; to form competitive advantages; to attract and retain customers; to increase sales volumes and profits; marketing helps to optimize pricing and assortment management; to develop a brand; to adapt to changes; to implement a marketing concept in the activities of a trade enterprise,
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Mitchell, Alex, Judith Madill, and Samia Chreim. "Marketing and social enterprises: implications for social marketing." Journal of Social Marketing 5, no. 4 (2015): 285–306. http://dx.doi.org/10.1108/jsocm-09-2014-0068.

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Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. This addresses a significant gap in the current literature base and also provides insights for social marketers seeking to pursue social change initiatives through social enterprise. Design/methodology/approach – This empirical investigation uses a qualitative investigation of 15 social enterprises informed by a grounded th
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CHENTSOV, Artem. "ENTERPRISE MARKETING ACTIVITY ORGANIZATION THROUGH SYSTEM-REFLEXIVE PARADIGM DEVELOPMENT." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 230–37. http://dx.doi.org/10.36887/2415-8453-2020-4-27.

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Introduction. The similarity of goods' technical characteristics in many consumer markets requires producers to focus on non-price methods of competition, based partly on the formation of their products proper information image in consumers' minds. The formation of the production image must consider the fourth industrial revolution and the economic digitalization. This consideration requires changes in the enterprises marketing activities organization. Accordingly, there arises a problem of adapting enterprises' marketing activities to formal and informal relations between key economic agents.
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Wen, Haigang. "Innovative Research on Enterprise Marketing Strategies under the Background of New Media." Proceedings of Business and Economic Studies 7, no. 4 (2024): 300–304. http://dx.doi.org/10.26689/pbes.v7i4.7980.

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Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no
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Dissertations / Theses on the topic "Enterprise marketing"

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Barnes, Bradley Richard. "Relationship marketing and the medium sized enterprise." Thesis, University of Leeds, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274826.

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Bechtle, Scott Edward. "Crimson Eagle Global Enterprise." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2340.

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This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
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Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov, Юлія Олександрівна Мирошниченко, Юлия Александровна Мирошниченко, and Yuliia Oleksandrivna Myroshnychenko. "The Internet-technology in marketing of the enterprise." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/20366.

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Powell, Madeline. "Social enterprise in adult day care : marketing and sustainability." Thesis, University of York, 2015. http://etheses.whiterose.ac.uk/10596/.

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The purpose of this research is to explore the sustainability of twelve Social Enterprises (SEs) and examine the role marketing plays in their long-term sustainability. It has focused upon day-care centres which provide work-based training and skills development for adults with learning, mental and physical disabilities. A case study methodology using semi-structured interviews, observation and document analysis was used, and through a grounded theory approach, data was analysed through NVivo. The findings indicate marketing being utilised by SEs, but for the majority, how the Managers underst
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Колесник, Богдан Олександрович. "Marketing management of the enterprise pr activities. Crisis management." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13071.

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550
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Adeagbo, Adebowale. "Social enterprise and social entrepreneurship in practice." Thesis, Bournemouth University, 2008. http://eprints.bournemouth.ac.uk/10421/.

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In my practice experience and exploration of literature, I discovered that there are limited examples and research about organisations that aim to change from a charity to a social enterprise. In addition to this, there are limited knowledge and understanding about what social enterprise and social entrepreneurship are and a lack of frameworks that will enable one to know a social enterprise and social entrepreneur when you see one. This research, therefore, is an exploration of social enterprise and social entrepreneurship in practice, arriving at working definitions and frameworks. It examin
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Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire
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Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or
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Books on the topic "Enterprise marketing"

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Spiegelberg, Domenik. Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00532-0.

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Mah, Yun-zhong. International Enterprise & International Marketing. Yun-zhong Mah [c/o Joyce Vincent, 38 Seventh Ave. N.E.], 1987.

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Nathalie, Demoulin, and Charry Karine, eds. Marketing research with SAS enterprise guide. Gower Pub., 2011.

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Haines, Michael. Marketing for farm and rural enterprise. Farming, 1999.

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Oriade, A., and P. Robinson, eds. Rural tourism and enterprise: management, marketing and sustainability. CABI, 2017. http://dx.doi.org/10.1079/9781780647494.0000.

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Aleksandrov, Krum St. Marketing i izuchavane na pazara. Universitetsko Izd-vo Stopanstvo, 1992.

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Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation
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Barabba, Vincent P. Meeting of the minds: Creating the market-based enterprise. Harvard Business School Press, 1995.

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Barabba, Vincent P. Meeting of the minds: Creating the market-based enterprise. Harvard Business School Press, 1995.

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Jaffee, Steven M. How private enterprise organized agricultural markets in Kenya. Agriculture and Rural Development Dept., the World Bank, 1992.

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Book chapters on the topic "Enterprise marketing"

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Kaufman, Ira, Chris Horton, and Mariusz Soltanifar. "A Digitally Challenged Enterprise." In Digital Marketing, 2nd ed. Routledge, 2023. http://dx.doi.org/10.4324/9781351019187-3.

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Spiegelberg, Domenik. "Marketing mit ISCM." In Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-658-00532-0_4.

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Martin, Frank, and Marcus Thompson. "Marketing for Social Enterprises." In Social Enterprise. Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-349-92385-4_7.

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Jones, W. H. "The Agricultural Marketing Boards." In Public Enterprise. Routledge, 2021. http://dx.doi.org/10.4324/9781003254690-7.

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Rohrs, Jeffrey K. "The Enterprise Solution on Data." In Adaptive Marketing. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137462930_12.

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Spiegelberg, Domenik. "Enterprise Marketing Management (EMM)." In Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-658-00532-0_3.

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Ciuffo, Joe. "Cloud Marketing." In Enterprise Cloud Computing for Non-Engineers. Auerbach Publications, 2018. http://dx.doi.org/10.1201/9781351049221-5.

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Spiegelberg, Domenik. "Einleitung." In Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-658-00532-0_1.

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Spiegelberg, Domenik. "Information Supply Chain Management." In Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-658-00532-0_2.

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Spiegelberg, Domenik. "Erfolgspotenziale durch Vernetzung." In Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2012. http://dx.doi.org/10.1007/978-3-658-00532-0_5.

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Conference papers on the topic "Enterprise marketing"

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Hung-Yi, Tsai. "Bp Neural Network Research on Enterprise Marketing Strategy Combination." In 2024 IEEE International Conference on Information Technology, Electronics and Intelligent Communication Systems (ICITEICS). IEEE, 2024. http://dx.doi.org/10.1109/iciteics61368.2024.10625346.

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Sarıçiçek, Burak, and Erdoğan Taşkın. "Marketing Management Effectiveness and Measurement of Implementation." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01837.

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Marketing audit is a tool inciting the development and the evaluation of marketing efforts of an enterprise. In addition to this, marketing audit is also an effort to evaluate the potential, the resources and the goals of an enterprise against the effectiveness and efficiency of its marketing principles and strategies. 
 In this research, the effectiveness levels of different enterprises will be investigated and measured with the help of the scoring system used in determining the effectiveness of the marketing management, the strategic orientation, the marketing management structure, the
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Cvetkova, O. L., and A. R. Ajdinyan. "INFORMATION SYSTEM FOR MARKETING DEPARTMENTS OF ENTERPRISES OF AGRICULTURAL COMPLEX." In STATE AND DEVELOPMENT PROSPECTS OF AGRIBUSINESS Volume 2. DSTU-Print, 2020. http://dx.doi.org/10.23947/interagro.2020.2.253-255.

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To make a profit, the campaign must effectively, at a competitive level, sell its goods or services to the end customer. For this purpose, marketing departments are created at enterprises. The structure of the information system of the marketing department of the agricultural enterprise is proposed. This system will improve the efficiency of both the marketing department and the entire enterprise as a whole. Using the proposed system ensures the preservation of information resources, ensuring the continuity of business processes, increasing profits and sales of the company, creating a positive
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Sang, Liubo. "Livestream Marketing and Digital Transformation of Enterprise Marketing Mode." In Fifth International Conference on Economic and Business Management (FEBM 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.037.

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Chiseliov, Lilia. "Efficiency management of a enterprise based on a marketing tools." In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.28.

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This article is devoted to the issues of increasing the efficiency of the enterprise. The development of measures to improve the efficiency of the enterprise requires, first of all, an adequate assessment of the existing efficiency. There are many approaches to assessing the effectiveness of an enterprise in the market, but almost all of them are based on economic indicators. The purpose of the study is to develop an approach to managing the efficiency of an enterprise based on its stage-by-stage assessment. The process of managing the performance of an enterprise is considered as a set of sta
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Taranych, Andrii, and Oksana Taranych. "Corporate culture management as a component of marketing strategy of enterprise development." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.11.

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Corporate culture management determines the increase of efficiency of enterprise development in the market both direct stimulation of work of the personnel, and influence on external environment and consumers. The paper considers corporate culture as a component of marketing strategy of enterprise development. The purpose of the work is to determine the theoretical foundations of corporate culture in the organization, and to identify ways to improve the management of corporate culture as part of the marketing strategy of enterprise development on the example of PJSC «Volynholding». The work is
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Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

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In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
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Darie, Tatiana. "The role of emotional marketing for an enterprise." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.35.

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For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies.
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GINEVICIUS, ADOMAS, VANDA BIRUTE GINEVICIENE, and VALENTINAS PODVEZKO. "THE EFFECTIVENESS OF ENTERPRISE MARKETING SYSTEM." In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0084.

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Yang, Yongyan. "Research on enterprise marketing strategic innovation." In 2014 2nd International Conference on Education Technology and Information System (ICETIS 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/icetis-14.2014.91.

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Reports on the topic "Enterprise marketing"

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Achmetyanova, E. A., I. I. Eremina, and D. M. Lyisanov. Marketing analysis of the enterprise by means of 1C:Enterprises. OFERNIO, 2021. http://dx.doi.org/10.12731/ofernio.2021.24900.

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Mikkelsen, Lene. Good Practices in Marketing for Micro and Small Enterprise Products: Cases from Latin-America. Inter-American Development Bank, 1999. http://dx.doi.org/10.18235/0008889.

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It has been established that access to profitable markets is a key factor which determines the long-term success for all businesses. For small and microenterprises, however, various constraints limit this access, such as inadequate technology, geographic isolation, lack of raw materials and inefficient production. By providing ways to overcome these constraints, marketing service providers play an essential role in developing the businesses of small and micro producers. Based on three case studies of marketing service providers -from Colombia, Nicaragua and El Salvador- dealing with handicraft
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Kraynova, O. S., and T. V. Palenova. Contracting technique for checking the quality of service in enterprise marketing logistics. Ljournal, 2017. http://dx.doi.org/10.18411/kray-2017-artc-00044.

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O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

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This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.
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Kraynova, O. S. Study of the basic elements of the service enterprise policy as a tool of marketing logistics. Ljournal, 2017. http://dx.doi.org/10.18411/kray-2017-artc-00045.

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Franzel, S., C. Wambugu, T. Nanok, et al. The production and marketing of leaf meal from fodder shrubs in Tanga, Tanzania: a pro-poor enterprise for improving livestock productivity ICRAF Working Paper no. 50. World Agroforestry Centre (ICRAF), 2007. http://dx.doi.org/10.5716/wp05250.pdf.

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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.

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Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, t
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Kraynova, O. S. Expert evaluation of the competitiveness of enterprises in the definitions of marketing-logistics. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2017-artc-00052.

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10

Chen, Jinqiang, and Bolormaa Luvsandorj. Rebuilding Micro, Small, and Medium-Sized Enterprises Post-COVID-19 in Mongolia. Asian Development Bank, 2023. http://dx.doi.org/10.22617/brf230408-2.

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This brief looks at how projects to build entrepreneurial capacity and improve access to finance and equipment can strengthen the resilience of Mongolia’s micro, small, and medium-sized enterprises (MSMEs). It details how MSMEs, which account for around 70% of Mongolia’s employment, suffered financially during the COVID-19 pandemic and shares feedback from needs assessments, capacity building, and equipment provision programs. It recommends future programs focus on improving access to loans, offer e-commerce and digital marketing training, and support the growth of local cooperatives to bolste
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