Relevant bibliographies by topics / Environmental branding

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Environmental branding'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Environmental branding"

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Andersson, Ida, and Laura James. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden." Urban Studies 55, no. 15 (2018): 3437–53. http://dx.doi.org/10.1177/0042098017749471.

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More and more cities around the world are adopting green-city labels and are making use of their urban environmental policymaking for the purpose of place branding. However, the nature of the relationship between the branding of green cities and urban environmental policymaking is contested. Some researchers have highlighted so-called ‘greenwashing’ and the cherry-picking of easily attained goals. Others argue that green branding is driven by altruism, rather than intra-urban competition and entrepreneurialism. Drawing on literatures on policy tourism and green place branding, this article pre
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Munawaroh, Siti, and Moh Najikhul Fajri. "Regional Branding as an Effort to Promote a Sustainable Environment." Jurnal Bina Praja 15, no. 1 (2023): 73–83. http://dx.doi.org/10.21787/jbp.15.2023.73-83.

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Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to anal
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Yeoh, Melanie, and Angela Paladino. "Prestige and environmental behaviors: Does branding matter?" Journal of Brand Management 20, no. 4 (2012): 333–49. http://dx.doi.org/10.1057/bm.2012.27.

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Dannita, Sarah, and Shannaz Deniar. "The Chaebol’s contribution on South Korea nation branding through Korean wave." Satwika : Kajian Ilmu Budaya dan Perubahan Sosial 5, no. 2 (2021): 317–36. http://dx.doi.org/10.22219/satwika.v5i2.17609.

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Korean Wave atau yang dikenal dengan Hallyu Wave menjadi salah satu ciri nation branding dari Korea Selatan. Sebagai sebuah kebutuhan dari negara untuk memperkuat eksistensinya, kajian mengenai nation branding menjadi menarik untuk melihat bagaimana strategi yang dipilih dari aktor negara serta bagaimana bentuk kolaborasi yang mereka lakukan. Penelitian ini menelaah kontribusi Chaebol dalam penguatan nation branding melalui Korean Wave. Dengan menggunakan Nation Branding Index oleh Simon Anholt, penelitian ini melihat bagaimana bentuk kontribusi dan kolaborasi antar aktor dalam enam index, yak
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Anwar, Dini Daraini, Setianti Yanti, and Waska Warta. "BIBLIOMETRIC ANALYSIS AND MAPPING OF GREEN BRANDING AND CONSUMPTION BEHAVIOR RESEARCH DEVELOPMENTS." Finansha: Journal of Sharia Financial Management 6, no. 1 (2025): 35–49. https://doi.org/10.15575/fjsfm.v6i1.41783.

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The increasing public awareness and concern about environmental issues has shifted the tendency of consumers to choose a product more selectively, the rise in environmental concerns has also led to emergence of green branding concept. The research used bibliometric analysis of the scholarly discourse surrounding green branding from the years 2010 to 2024, utilizing the Scopus database to examinate the large data about various papers included in this study. Biblioshiny and VOSviewer software were used to analyse keyword co-occurrence and co-authorship in this topic. The result showing that the
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Rehan, Reeman Mohammed, Mohammed Refaat M. Abdelaal, Ghina Maher Hakim, Rouba Mayyas Gamal, and Ghadah M. Baraat. "Cultural Urban Branding as an Approach Towards Sustainability." Resourceedings 2, no. 1 (2019): 157. http://dx.doi.org/10.21625/resourceedings.v2i1.458.

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City branding has become one of the primary policies for achieving sustainability in many countries. In this manner, many strategies can be applied to create place and city urban branding. One of these strategies is the culture-based urban branding. Culture plays a significant role in place and city urban branding; cultural branding can be considered an essential approach for the economic, social and environmental renewal of cities.City branding has become gradually important according to its bases and activities in the urban development process in general. This paper describes how culture can
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Komandrovska, Veronika, Irina Sozynova, and Vadym Kovpik. "Branding in the context of innovative development and sustainable marketing." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 195–99. http://dx.doi.org/10.36887/2415-8453-2024-1-32.

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The article focuses on the aspects of branding in the context of the influence of modern trends in innovation processes and sustainable development goals. The modern transformations of innovation processes under the influence of "closed" (traditional approach) and "open" (new approach) strategies for generating new products and the corresponding process of their branding are studied. The author pays attention to environmental branding as a new and effective method of market positioning through the positioning of the environmental properties of a product, which reduces (softens) the negative im
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Šipilova, Viktorija, Melina Seydaliyeva, and Anastasiia Simakhova. "ENVIRONMENTAL SUSTAINABILITY AS SOCIAL ASPECT FOR BRANDING STRATEGY." Sociālo Zinātņu Vēstnesis=Social Sciences Bulletin 33, no. 2 (2021): 56–76. http://dx.doi.org/10.9770/szv.2021.2(3).

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Mardiana, Mardiana, Decky C. Kananto Lihu, Khuzaini Khuzaini, and Sayed Momin Hashemi. "The Path of Environmental Tourism Branding in ASIA." At-Tadbir : jurnal ilmiah manajemen 9, no. 1 (2025): 116. https://doi.org/10.31602/atd.v9i1.18021.

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Kulikova, Elena, and Ilya Kondratenko. "Eco-branding and consumer behavior: Innovative marketing strategies in ecology and environmental sciences." E3S Web of Conferences 541 (2024): 04005. http://dx.doi.org/10.1051/e3sconf/202454104005.

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In the contemporary marketplace, eco-branding emerges as a pivotal strategy for aligning consumer behavior with environmental sustainability goals. The scientific article explores the dynamic interplay between eco-conscious branding initiatives and consumer purchasing decisions. This exploration is grounded in the premise that effective ecobranding not only enhances brand loyalty and market share but also fosters a deeper consumer commitment to sustainability practices. Utilizing a multidisciplinary approach, the article examines case studies of successful eco-brands, analyzing the marketing s
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Dissertations / Theses on the topic "Environmental branding"

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Chan, Anthony. "Environmental issues and the information technology industry : essays on branding and product development." Doctoral thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25700.

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The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. The manufacturing and production of IT related products and services consume large quantities of natural resources and generate enormous amounts of pollutants in the environment. The advent of the Internet, the PC revolution, and the communications evolution converged i
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Smith, Lynda D. D. "Recreation Community Branding: A Comparative Analysis within Utah’s Wasatch Front." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/5531.

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This study demonstrates the role recreational amenities play in contributing to the brand identity and sense of place in Utah master planned communities (MPCs). These MPCs are designed to enable residents to live, work, and play within close proximity within a styled built environment. While the built environment is often branded with a particular identity, these identities resonates with other attributes of the community, including recreation amenities. The study focused on MPCs along the Wasatch Front in Utah, since Utah’s population, along the Wasatch Front, is expected to double by 2050 (E
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Гліненко, Л. К., та Ю. А. Дайновський. "Маркетингові прийоми екопозиціонування бренда". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37021.

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Постійне загострення глобальних екологічних проблем призводить до того, що все більше людей усвідомлює їх наслідки як свій особистий ризик, загрозу власному існуванню. Внаслідок цього бізнес-структури змушені враховувати екологічні складові своєї діяльності і презентуватися як все більш «зелені» для збільшення споживацької цінності і отримання споживацьких переваг. Ефективна реалізація таких змін у іміджі і реальній діяльності бізнес-структури вимагає реформування традиційного комплексу маркетингу і залучення ефективних маркетингових інструментів, до яких належать прийоми маркетингу, що відобр
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Rutherford, Sarah. "Business Environmental Design, Consumer Visual Literacy and Self-Concept." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1353277884.

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Suprawan, Lokweetpun. "Corporate social responsibility branding: the role of organisational identity and its impact on performance." Thesis, Curtin University, 2011. http://hdl.handle.net/20.500.11937/1190.

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The concept of corporate social responsibility (CSR) has received much attention over several decades, although its definition has splintered into different perspectives termed in this thesis as economic, socio-political, and managerial. Apart from perspective differences, a number of terminologies have been introduced to compete with the concept of CSR namely corporate social responsiveness, corporate social performance, corporate citizenship, corporate philanthropy, and cause-related marketing. These terminologies have added further definitional confusion, potentially contributing to a lack
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Kaburek, Philip, Alex Wahlberg, and Andreas Kilit. "How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52876.

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Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. Second, employee retention, although proven to have multiple benefits and to be impacted by employer branding, is underrepresented in employer branding research. Third, despite the importance of cultural context being well documented in literature, current employer branding research takes little consideration for this, especially in regards to Generation Z, who are bec
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Hultberg, Antonia, and Sheila Nguyen. "Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30146.

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Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within th
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Глівенко, Л. К., та Ю. А. Дайновський. "Маркетингові прийоми екопозиціювання бренда". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/36320.

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Постійне загострення глобальних екологічних проблем призводить до того, що все більше людей усвідомлює їх наслідки як свій особистий ризик, загрозу власному існуванню. Внаслідок цього бізнес-структури змушені враховувати екологічні складові своєї діяльності і презентуватися як все більш «зелені» для збільшення споживацької цінності і отримання споживацьких переваг. Ефективна реалізація таких змін у іміджі і реальній діяльності бізнес-структури вимагає реформування традиційного комплексу маркетингу і залучення ефективних маркетингових інструментів, до яких належать прийоми маркетингу, що відобр
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Студінський, В. А., та Г. Я. Студінська. "Наукові дослідження О.В. Живицького в контексті формування сучасного екологічного бренду території". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/36868.

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У широкому розумінні під екологічним брендингом розуміють діяльність зі створення та впровадження екологічно спрямованого бренду на ринок за допомогою маркетингових інструментів, управління технологією просування і рекламною підтримкою бренду з наголошенням на екологічних якостях продукту, основою яких є формування у споживача сприятливого образу продукту, що рекламується. Бренд території має свою специфіку, де екологічна складова грає виняткову роль привабливості. Це стосується не лише курортних чи курортно-туристичних територій. При цитуванні документа, використовуйте посилання http://essuir
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Pierret, Adrien, and Boduka Rosette Beze. "Exploring the brand knowledge in the organic Cosmetics market." Thesis, INBA Program, ESC Troyes, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16260.

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A trend of environmental consciousness is developing for some years in every market and sometimes gave birth to a sub-market such as the organic-cosmetic market. This market represents an important part of cosmetics in general and major companies can be identified. Marketers have noticed this trend and sometimes use it into their communication strategy but it still has to be studied properly in order to determine its impact on the purchasing behavior of consumers and their perception of the brand. Indeed, we think that this environmental consciousness can challenge the balance between Brand Im
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Books on the topic "Environmental branding"

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Keating, Robert W. Environmental aspects of the Brandon Woods Coal Ash Site. Environmental Resourses [sic] Management, 1994.

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Program, Maryland Power Plant Research. Environmental review of the air pollution control project at Brandon Shores. Maryland Power Plant Research Program, 2009.

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Lunds universitet. Centrum för öst- och sydöstasienstudier, ed. The consumer citizen in contemporary China. Centre for East and South-East Asian Studies, Lund University, 2005.

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Rosenthal, Seymour. SITE program demonstration test, Shirco infrared incineration system, Peak Oil, Brandon, Florida. Risk Reduction Engineering Laboratory, Office of Research and Development, U.S. Environmental Protection Agency, 1988.

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Rosenthal, Seymour. SITE program demonstration test, Shirco infrared incineration system, Peak Oil, Brandon, Florida. Risk Reduction Engineering Laboratory, Office of Research and Development, U.S. Environmental Protection Agency, 1988.

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Öktemgil, Mehmet. Brand managers' perception of their market environment and implications for strategic branding issues and strategies: Empirical evidence from UK brand managers. Birmingham Business School, 2003.

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
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Foroudi, Pantea, and Maria Palazzo. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Taylor & Francis Group, 2021.

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Foroudi, Pantea, and Maria Palazzo. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Taylor & Francis Group, 2021.

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Foroudi, Pantea, and Maria Palazzo. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Taylor & Francis Group, 2021.

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Book chapters on the topic "Environmental branding"

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Hofman, Peter S., Chenchen Weng, Steven Shijin Zhou, and Abby Jingzi Zhou. "Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment." In China Branding. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9318-1_4.

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Hassan, A., U. Krishnan, and H. S. Halim. "Environmental sustainability on tourism business enterprise: model and case." In Sustainable destination branding and marketing: strategies for tourism development. CABI, 2020. http://dx.doi.org/10.1079/9781786394286.0154.

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Gharaibeh, Anne A., Mohammed H. Al-Kaff, Ammar M. Ze’aiter, and Mohammad H. Abuharbid. "A Framework for Branding Rural Towns: A Case Study of Al-Mughayyer, Irbid, Jordan." In Advanced Studies in Efficient Environmental Design and City Planning. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65181-7_49.

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Swenson, Erik. "Development Environment Setup." In Practical SharePoint 2010 Branding and Customization. Apress, 2011. http://dx.doi.org/10.1007/978-1-4302-4027-3_5.

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Veer, Chandan, and Pavnesh Kumar. "Corporate Social Responsibility to Corporate Environment Ready." In Employer Branding for Competitive Advantage. CRC Press, 2021. http://dx.doi.org/10.4324/9781003127826-6.

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Veer, Chandan, and Pavnesh Kumar. "Corporate Social Responsibility to Corporate Environment Ready." In Employer Branding for Competitive Advantage. CRC Press, 2021. http://dx.doi.org/10.1201/9781003127826-6.

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Vento, Amparo Tarazona. "Flagship architecture and city branding." In Routledge Companion to Creativity and the Built Environment. Routledge, 2024. http://dx.doi.org/10.4324/9781003292821-25.

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Overfield, Eric, Rita Zhang, Oscar Medina, and Kanwal Khipple. "Configuring a Development Environment." In Pro SharePoint 2013 Branding and Responsive Web Development. Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-5029-6_15.

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Solomon, Susan. "Social Media for Healthcare Marketing and Branding." In Applying Social Media Technologies in Healthcare Environments. HIMSS Publishing, 2024. http://dx.doi.org/10.4324/9781003580393-4.

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Tjøstheim, Ingvar, and Frank M. Go. "Place Marketing and Experience of Place in a Virtual Environment: An Empirical Analysis of the Importance of Hedonic Meaning." In International Place Branding Yearbook 2011. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343320_14.

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Conference papers on the topic "Environmental branding"

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Mihardja, E., Suharyanti Suharyanti, and Mirana H. "Tourism for City Branding: A Case of Cirebon." In Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-12-2018.2283850.

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Miftahuddin, Asep, Bambang Hermanto, Sam'un Raharja, Arianis Chan, and Dian fordian. "City Branding with Tourism: A systematic mapping study." In Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-12-2018.2284039.

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Zhao, W. H., and Y. D. Zhang. "An analysis of the motivations of corporate opportunistic behaviour in the process of place branding." In International Conference on Civil, Urban and Environmental Engineering. WIT Press, 2015. http://dx.doi.org/10.2495/cuee140831.

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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.

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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and poli
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Wiyono, Bagus, Andre Rahmanto, and Prahastiwi Utari. "City Branding As the Local Government Communication Strategy to Get Brand Positioning in Public: Case Study of the Establishment of Madiun Karismatik as City Branding of Madiun City." In Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-12-2018.2283845.

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Setianti, Yanti, Henny Mulyani, and Feliza Zubair. "Branding Strategy Taman Herbal Bejo In Bandung City as One Way Tackling Environmental Problems In Urban Areas." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291048.

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Widyasari, Widyasari, Alvin Rizky Pratama, and Aileena Solicitor Costa Rica El Chidtian. "Perancangan Branding Fisik Berupa Environmental Graphic Design Ekowisata Pantai BOWELE (Bolu-bolu, Wedi Awu, Lenggoksono) di Kabupaten Malang." In Temu Ilmiah IPLBI 2018. Ikatan Peneliti Lingkungan Binaan Indonesia, 2018. http://dx.doi.org/10.32315/ti.7.j091.

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Andrian, Andrian, Hadita Hadita, and Jumawan Jumawan. "The Implementation of Corporate Branding and Social Responsibility of PT. Summarecon Agung Tbk Towards Social Welfare in North Bekasi Area." In International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.1-4-2019.2287234.

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Burlui, Alexandru-Vasile. "Exploring the role of railway marketing strategies in the sustainable development of regional tourism infrastructure." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.63.

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Purpose of the article: This article investigates the impact of railway marketing strategies on the sustainable development of regional tourism infrastructure, emphasizing the importance of environmentally friendly transportation in enhancing regional tourism. Methodology: The research employs case studies and data analysis from key regions to examine various railway marketing initiatives, such as destination branding, partnerships with local tourism operators, and promotional campaigns. Conclusions: The findings reveal that effective railway marketing strategies can reduce carbon emissions, i
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Almadi, Yasmine, and Min Kang. "Systems Design Approach to Waste-to-Energy Transformation: A Circular Economy in the Coffee Industry and Community." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006438.

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Abstract:
This study explores how systems design can establish circular economies by transforming organic waste into renewable energy, addressing the dual challenges of waste management and energy resilience through Bean to Green initiative, a real-world case study implemented in Houston, TX. The research demonstrates how spent coffee grounds (SCG) can be leveraged to generate renewable energy, foster community engagement, and reduce landfill dependency with a systems design approach.The system integrates three interconnected components: SCG collection kiosks strategically placed in coffee shops and pub
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