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Relevant bibliographies by topics / Experiential retail

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Books
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Academic literature on the topic 'Experiential retail'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Experiential retail"

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Bhandari, Geetanjali. "Intelligent Retailing: Experiential Marketing Practices in Apparel Retail." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 766–71. http://dx.doi.org/10.5373/jardcs/v12sp3/20201315.

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Dastidar, Urshita Ghosh, Suhas Suresh Ambekar, Manoj Hudnurkar, and Abhay D. Lidbe. "Experiential Retailing Leveraged by Data Analytics." International Journal of Business Intelligence Research 12, no. 1 (2021): 98–113. http://dx.doi.org/10.4018/ijbir.20210101.oa6.

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The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience. Popular machine learning algorithms related to text mining aids in parsing the natural language and helps to understand the brand image and what the brand currently is lacking. In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online. The rise of omni-channel retailing and data-driven decision-making are shifting retailer focus to providi

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Stretch, Shirley M., and Shelley S. Harp. "Retail Internships: An Experiential Learning Challenge." Marketing Education Review 1, no. 2 (1991): 66–75. http://dx.doi.org/10.1080/10528008.1991.11488305.

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Oh, Hyunjoo, and Mary Polidan. "Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents." Journal of Marketing Education 40, no. 1 (2017): 31–46. http://dx.doi.org/10.1177/0273475317743015.

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The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry. This shift has generated a new demand for retail talent. Data-driven companies require workers with demonstrated skills in data analytics, critical thinking, cross-functional teamwork, and communication/leadership. We propose that the experiential le

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Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald. "Selling the Extraordinary in Experiential Retail Stores." Journal of the Association for Consumer Research 3, no. 3 (2018): 412–24. http://dx.doi.org/10.1086/698330.

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Franco Valdez, Ana Dolores, and Alfonso Valdez Cervantes. "Retailing Laboratory: Delivering Skills Through Experiential Learning." Journal of Marketing Education 40, no. 1 (2018): 17–30. http://dx.doi.org/10.1177/0273475317753679.

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Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new merchandise and designing store formats and layouts. This innovative approach to teaching marketing and retailing helps instructors focus the overall learning process, achieved through experiential learning. The empirical results affirm its effectiveness f

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Aloysius, John A., Ankur Arora, and Viswanath Venkatesh. "Shoplifting in mobile checkout settings: cybercrime in retail stores." Information Technology & People 32, no. 5 (2019): 1234–61. http://dx.doi.org/10.1108/itp-06-2018-0292.

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Purpose Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new checkout processes have increased customer convenience primarily by providing them autonomy in sales transactions in that store employee interventions play a reduced role. However, this autonomy has the unintended consequence of altering the checks and balances inherent in a traditional employee-assisted checkout process. Retailers, already grappling with shoplifting, with an estimated annual cost of billions

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Lee, Hyun-Joo. "Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions." Journal of Research in Interactive Marketing 11, no. 3 (2017): 214–31. http://dx.doi.org/10.1108/jrim-04-2016-0036.

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Purpose The purpose of this study was, first, to link interpersonal-hedonic values, intuitive-experiential thinking style, external locus of control (LOC) and sociability to the need for interaction with a retail employee; and, second, to empirically test the moderating effect of the time convenience of self-service technologies (SSTs) on the proposed relationships in the model. Design/methodology/approach This study was conducted in a retail setting in which an automated checkout process occurred with the use of self-checkout systems. A self-administered, online survey approach was utilized t

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Welte, Jean-Baptiste, Olivier Badot, and Patrick Hetzel. "The narrative strategies of retail spaces: a semio-ethnographic approach." European Journal of Marketing 55, no. 7 (2021): 2012–36. http://dx.doi.org/10.1108/ejm-03-2019-0250.

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Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how narratives are structured. Narrative structures develop from the accommodation of the narratives specific to retailers and narratives specific to the customer. Findings The findings of this study identified four main narratives in retail spaces (the serial, the tale, the epic, the legend), each of which is disti

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Sullivan, Pauline, Jiyun Kang, and Jeanne Heitmeyer. "Fashion involvement and experiential value: Gen Y retail apparel patronage." International Review of Retail, Distribution and Consumer Research 22, no. 5 (2012): 459–83. http://dx.doi.org/10.1080/09593969.2012.711252.

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Dissertations / Theses on the topic "Experiential retail"

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Baughman, Barrett. "Suburban foundations creating meaningful and experiential retail environments /." Cincinnati, Ohio : University of Cincinnati, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=ucin1082758301.

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BAUGHMAN, BARRETT ALLAN. "SUBURBAN FOUNDATIONS: CREATING MEANINGFUL AND EXPERIENTIAL RETAIL ENVIRONMENTS." University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1082758301.

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Ginn, Brady W. "Reboot Retail Architecture." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1427897504.

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Stachow, Grazyna B. "The image of a town centre : a retail perspective." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/9855.

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Retail image has received considerable attention in the academic literature in recent years, its influence on consumer behaviour demonstrated extensively in contexts such as stores, brands, shopping malls and tourist destinations. It is therefore surprising that the study of retail image in a town centre has been neglected. Town centres, since time immemorial existing as markets facilitating the exchange of goods, have throughout history been of significant importance to local and national economies. Yet academic interest in consumers choice of town centres, and particularly their image percep

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Tisovski, Marija. "International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?" Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-115488.

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The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy to analyze these relations. This ensures a level of diversification from mass retail approach. In addition, this brings back to the store as source of value creation and experiences that one

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Seugling, Eric Ben. "The experiential approach to type in an urban Environment : a shopping deck : Farmer's market + retail + parking." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/24090.

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Chen, Alice S. M. Massachusetts Institute of Technology. "Adaptive reuse of historic buildings and the potential of experiential retail : case studies and development ideas." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117448.

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Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 70-74).<br>This thesis explores relationships between experiential retail and historic adaptive reuse, and develops an understanding of their mutual potentials. The emergence of e-commerce is pressuring traditional brick-and- mortar retail to focus on enhancing experiences irreplaceable by online shopping. Meanwhile, an adaptive reuse approac

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WINTERS, STEPHANIE J. "EXPERIENCE THROUGH MOVEMENT: DESIGNING FOR MOTOR SCOOTERS." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179404226.

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Lundberg, Elinor, Ronja Geel, and Malin Hornebrant. "An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39988.

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Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. Experiential marketing acknowledges the consumer as rational and emotional, and focuses on how to engage the customer through value adding experiences. Swedish retailers face these challenges right now as an increasing share of all Swedish retail sales are made online. The

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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.

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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise

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Books on the topic "Experiential retail"

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Experiential Retailing: Concepts and Strategies That Sell. Fairchild Books & Visuals, 2007.

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Book chapters on the topic "Experiential retail"

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Batat, Wided. "The customer experience in the retail sector." In Experiential Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-3.

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Reardon, James, Anita Radon, and Daniel Brannon. "Measurement and Implications of Experiential Retail: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_42.

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Frontczak, Nancy T., Karen A. Loveland, and Clayton L. Daughtrey. "Designing Retail Shopping Experiences: An Application of Experiential Learning Theory." In New Meanings for Marketing in a New Millennium. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_11.

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Nichols, Bridget Satinover, and Daniel J. Flint. "Creating Memories and Bonding through Competitive Shopping: Evidence of Co-creating Experiential Retail Value." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_52.

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Ihtiyar, Ali, and Osman Nuri Aras. "Experiential Marketing." In Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2220-2.ch005.

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The purpose of this study is to examine the influence of experiential marketing on experiential values of young customers and respectively on their satisfaction and word of mouth, intention to pay more and revisit. Primary data were gathered through questionnaires conducted with 489 respondents to examine young customers' experiences in well-known grocery retails in Phnom Penh, Cambodia. Structural equation modelling using partial least square (PLS) method results were adequate in terms of reliability and validity. Empirical results revealed that some of strategic experiential modules and service quality perceptions of young customers have positive influences on customer experiences (functional and emotional). This research contributes to shed light on the role of shopping experiences of young retail consumers on experiential values, customer satisfaction, and post-purchase attitudes. It is anticipated that by filling this knowledge gap, strengthening retail-shopping strategies, which require an adjustment in the current business environment, can be developed.

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Devís, Bárbara Aucejo, and Maria Pocoví. "Experiential Marketing." In Applying Neuroscience to Business Practice. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1028-4.ch004.

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Nowadays marketing is focused on emotions to engage consumers to brands, products and services. The chapter evidence the use of technology innovation to monitor human behavior in marketing sector. The author has emphasized in algorithms of facial emotion recognition to explain how the technology can be implemented in real environments as retail surroundings to predict future consumer behavior. The reader will see real cases where companies are employing neuroscience tools applied to business practice. The goal's chapter is to demonstrate that monitor consumer in real environments it is possible without intrusiveness technologies and it is helpful to apply unforgettable experience to increase the loyalty of brands.

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Gómez-Suárez, Mónica, María Jesús Yagüe, Anne Schmitz, and Cristina García-Gumiel. "Sensorial and Experiential Marketing in Shopping Centers." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1412-2.ch008.

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This chapter states the importance of sensory and experiential strategies for the retail companies, their degree of implementation, and their effect on retail companies' performance. An interdisciplinary review of related studies links sensorial or experiential stimuli with consumer behavior. An empirical analysis answers the following: What degree of knowledge do retail managers have about experiential marketing? What actions and tools are used more frequently? Are their effects measured? What impact do they have on business performance? Survey data collected from 171 managers of Spanish shopping centers show the degree of knowledge of the concepts of sensory and experiential marketing is high, but there are differences in the actions implemented by type of company. Decision makers greatly consider investment in experiential marketing is profitable and effective.

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Alexander, Bethan, and Daniela Olivares Alvarado. "Convergence of Physical and Virtual Retail Spaces." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch008.

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This chapter examines the effective integration of online within the offline physical store in one holistic shopping experience in the fashion sector. It explores the merging of three key dimensions in creating an integrated experience – physical store atmospheric variables, technology implementation and consumer attitudes and motivations. An extensive literature review was conducted from which a conceptual framework ensued. A multi-method qualitative research utilising case study strategy was adopted (Bryman & Bell, 2007). The data was collected by observation of technology enabled fashion stores, experiential consumer interviews (Silberer, 2009) to examine motivations, behaviour and interaction with in-store technologies and interviews with experts providing insights on the role of the store, experiential retailing and the implementation of technologies in store design.

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Armstrong, Kate, and Charlotte Rutter. "Exploring the Enigma of the Happiness Construct in Phygital Fashion Experiences." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch009.

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This chapter aims to address the need for a deeper understanding of the issues and challenges facing fashion retailers in our current digital climate. This will be explored through the lens of the happiness construct, as we examine fashion consumption and the role of experiential and atmospheric techniques in facilitating happy fashion retail consumer experiences. This chapter takes a conceptual, exploratory approach by interrogating literature on the happiness construct; experiential retail, atmospherics and flagships in the pursuit of understanding how these concepts enhance happy shopping experiences in physical and virtual environments. It will identify the multi-sensory techniques that retailers are employing to enhance the user's experience and ultimately, their state of happiness. The adoption of a consumer psychological approach to explore the notion of happiness within fashion retail experiences is a first within the fashion and consumption domain. Examples are used throughout the chapter, as illustrations of innovative and novel retail approaches that exemplify the application of happy, immersive fashion strategies.

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Servais, Elisa, Katelijn Quartier, and Jan Vanrie. "Designing Valuable Experiential Retail Environments: A Review of the Design Process." In The Value of Design in Retail and Branding. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/978-1-80071-579-020211013.

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Conference papers on the topic "Experiential retail"

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Martinez, Briana, and Dina C. Smith. "Student Perspectives of Value Regarding an Experiential Learning Project Set in a Simulated Retail Environment." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11772.

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Doulkaid, Amal, and Lahoucine Berbou. "THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4101.

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