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Relevant bibliographies by topics / Experiential retail / Dissertations / Theses

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Dissertations / Theses on the topic 'Experiential retail'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Baughman, Barrett. "Suburban foundations creating meaningful and experiential retail environments /." Cincinnati, Ohio : University of Cincinnati, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=ucin1082758301.

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BAUGHMAN, BARRETT ALLAN. "SUBURBAN FOUNDATIONS: CREATING MEANINGFUL AND EXPERIENTIAL RETAIL ENVIRONMENTS." University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1082758301.

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3

Ginn, Brady W. "Reboot Retail Architecture." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1427897504.

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4

Stachow, Grazyna B. "The image of a town centre : a retail perspective." Thesis, Loughborough University, 2012. https://dspace.lboro.ac.uk/2134/9855.

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Retail image has received considerable attention in the academic literature in recent years, its influence on consumer behaviour demonstrated extensively in contexts such as stores, brands, shopping malls and tourist destinations. It is therefore surprising that the study of retail image in a town centre has been neglected. Town centres, since time immemorial existing as markets facilitating the exchange of goods, have throughout history been of significant importance to local and national economies. Yet academic interest in consumers choice of town centres, and particularly their image percep

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5

Tisovski, Marija. "International Distribution as Communication Tool. What Builds Experience and Value Creation in Luxury Retail Setting?" Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-115488.

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The thesis argues that the distribution formats can be significant strategic communication and differentiation tools for luxury brand and that the intangible determinants within the space can provide balancing link between company trying to manage its brand expression and consumers search for the meaningful experiences. The dissertation uses a luxury retail setting, as the highest in distribution hierarchy to analyze these relations. This ensures a level of diversification from mass retail approach. In addition, this brings back to the store as source of value creation and experiences that one

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6

Seugling, Eric Ben. "The experiential approach to type in an urban Environment : a shopping deck : Farmer's market + retail + parking." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/24090.

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7

Chen, Alice S. M. Massachusetts Institute of Technology. "Adaptive reuse of historic buildings and the potential of experiential retail : case studies and development ideas." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117448.

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Thesis: S.M. in Real Estate Development, Massachusetts Institute of Technology, Program in Real Estate Development in conjunction with the Center for Real Estate, 2018.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 70-74).<br>This thesis explores relationships between experiential retail and historic adaptive reuse, and develops an understanding of their mutual potentials. The emergence of e-commerce is pressuring traditional brick-and- mortar retail to focus on enhancing experiences irreplaceable by online shopping. Meanwhile, an adaptive reuse approac

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WINTERS, STEPHANIE J. "EXPERIENCE THROUGH MOVEMENT: DESIGNING FOR MOTOR SCOOTERS." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179404226.

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Lundberg, Elinor, Ronja Geel, and Malin Hornebrant. "An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39988.

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Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. Experiential marketing acknowledges the consumer as rational and emotional, and focuses on how to engage the customer through value adding experiences. Swedish retailers face these challenges right now as an increasing share of all Swedish retail sales are made online. The

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10

Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.

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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise

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11

Barnes, Evans Katie. "Beyond the Screen: Embedded Interfaces as Retail Wayfinding Tools." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1493251709396537.

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12

Carranza, Arbulú Nalia Alessandra, and Gavonel Illary Yolanda Isla. "Influencia de las estrategias del marketing experiencial en la satisfacción de las mujeres millennials que acuden a tiendas retail de belleza en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653204.

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El presente trabajo analiza la influencia de las estrategias del marketing experiencial en la satisfacción de las mujeres millennials que acuden a tiendas retail de belleza en Lima Metropolitana. El objetivo del paper es analizar a través de que variables el marketing experiencial se evidencia en el punto de venta. Asimismo, evaluar cómo se encuentra la categoría dentro del mercado y analizar el target al que va dirigida la investigación. En cuanto a los resultados, se observa que las importaciones de maquillaje en el 2018 tuvieron un alza del 4% con respecto al año anterior. Existen tres fo

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13

Bergqvist, Eric, and Elina Sargezi. "Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15274.

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Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. In contrast to American retail clothing stores such as Abercrombie & Fitch, who to a large extent use ambience as a strategic approach, the authors have not experienced as strong ambience strategies among Swedish retail stores. Therefore, the authors want to in

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14

YU, PEI-WEN, and 游佩文. "Experiential Module of Retail Business Case Study of “The CHANEL Experience”." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9zy8zw.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>107<br>Chinese clients, regardless of their overseas or domestic consumption power, they have occupied “the must value potential clients” in luxury brands annual reports. Chinese clients’ behavior is leading the market trends of the world! Top ranking luxury brands are investing heavily innovative brand activities, and pub-licity channels in recent years, which extreme speed up China market fast growing on experience marketing strategy. China clients are serving and experiencing conscious-ness is becoming more mature and critical, so consumption patterns are shi

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15

Naji, Almassi Sara. "The path of increasing awareness: applying new models for experiential design." 2012. http://hdl.handle.net/1993/5112.

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The exploration of developing digital components and integrating technology with design informs a new model for retail design. This model responds to its users and lets them engage more with the space than the traditional retail stores. It also provides an experiential space informing customers in more attractive interactive ways. Advances in computing technology and software, along with new ways to configure and display these systems, have made it possible to create a new generation of immersive environments. This new environment, which is integrated with design, gives more freedom to users.

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16

Yueh, Tsai-Wen, and 岳彩文. "A Proposed Experiential Marketing Module of Retail Business: An Empirical Study of Mothers’ Day Sales Promotion at Taiwan Hanshin Department Store." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/19388546667179038666.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>91<br>Researchers urge that 21st Century is an era of experience economics. Consumption experience will play a more important role in marketing strategy. Although consumption experience has been studied in consumer behavior, from the strategic perspective, it is relatively rare and needs a thorough model to explain consumers’ inside world. Schmitt proposed a strategic module of experiential marketing as well as its measurement scale. Even though his argument has won many marketing practitioners’ attention and popularity worldwide, academically speaking, his modu

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17

Fancaria, Ana Catarina de Almeida. "How to conquer the 6th continent: Lâncome Brand in the travel retail." Master's thesis, 2016. http://hdl.handle.net/10071/13701.

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JEL L31 Marketing L66 Food; Beverages; Cosmetics; Tobacco; Wine and Spirits<br>The Travel Retail is an emergent retail channel which is growing every year represented by shops located in duty free or any travellers’ oriented areas. The main purchases in this market respect airports and one of the main products purchased are fragrances and cosmetics, where Lancôme is leader. The channel is very dynamic not only by its growth but by the specificities of the channel, therefore brands need to adapt their strategy. The main objective of this Case Study is to allow marketing students or prof

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18

Chuang, Chung-Han, and 莊忠翰. "A Study on brand extension, sale promotion, experiential marketing, customer satisfaction degree and brand equity – An Empirical Investigation of the Clothing Retail Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/w5k8c8.

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碩士<br>國立臺北科技大學<br>商業自動化與管理研究所<br>99<br>Because of recession, personal disposable income is becoming lower and lower. Therefore, consumers start to take economical element account to choose product. Taking clothing retailer industry for example, there are many famous value clothing retailers cutting down cost of channel to provide more attractive and reasonable price. As above mention, they create their own competitive advantage at the same time. Furthermore, in order to touch customers and let customers know more about brand, more and more famous clothing brand start to build flagship sto

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19

Tsai, Shan-Yuan, and 蔡杉源. "A study for exploring how experiential marketingcan be used in department stores and retail industries:research on special promotion activities of Opening StoreCelebration/Mother’s Day at Taiwan Hanshin department store." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/38196907538420865275.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>91<br>Department stores lead in Taiwanese retail business by contributing up to 30% of annual sales. However, facing economic depression and increasing competition, department store industry has been losing her profit margin due to price destruction and constant sales promotion. Taiwanese department stores have stepped into a low-profit era. All of the department stores in Taiwan strive for the new ways of attracting consumers and winning in instensive competition. Recently, experiential marketing provides a fresh paridiagm for marketers. In a literature review,

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20

Barbosa, Rita Magalhães Marinho Leite. "Retalho experiencial na base do modelo de negócio : o caso da plataforma The Feeting Room." Master's thesis, 2017. http://hdl.handle.net/10400.14/23578.

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O retalho assiste, nos dias correntes, a um crescimento incomparável da concorrência no setor. Também a rápida difusão das tecnologias de informação, onde o comércio eletrónico coloca cada vez mais desafios ao retalho tradicional, tem incentivado os retalhistas a apostar na inovação a nível do seu modelo de negócio, em que uma das preocupações centrais passa pela melhoria da experiência do cliente. Assim, partindo do estudo aprofundado de um modelo de negócio disruptivo no retalho de moda, esta investigação visa compreender os principais mecanismos de criação de valor e os desafios estratégico

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21

Fonseca, Sandra Alvarez Dias Baptista Vieira da. "O impacto do lançamento de loja Pop Up na propensão de compra da marca La Redoute." Master's thesis, 2016. http://hdl.handle.net/10071/13738.

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JEL: M31 Marketing; M37 Advertising<br>O objetivo genérico deste projeto-empresa é mostrar que o lançamento de uma loja Pop Up La Redoute aumenta a propensão para comprar e melhora a imagem da marca La Redoute, para clientes e para não clientes. A La Redoute não tem lojas físicas. O recrutamento de novos clientes é fundamental para a La Redoute, e em Jan 2016 teve um decréscimo de 15%, alertando a marca para a necessidade de repensar a ligação com os consumidores e de se olhar para novas formas de diferenciação, relevantes e inimitáveis. O mercado segue tendências omnichannel, obrigando os r

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22

Shih-ChiangChang and 張世強. "The Study of the Relationship among Experiential Marketing, Service Quality, Experiential Value on CustomerSatisfaction and Customer Loyalty–A Case Study of 3C Chain Retailer." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/x8yv99.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>103<br>The research focuses on Company S’s customers to discuss the correlation among experiential marketing, quality of service; experiential value ; customer satisfaction and customer loyalty.It took questionnaire survey from consumers of various age groups, and obtained 402 valid questionnaires in total to conduct data analysis and hypothesis verification via SPSS software. In addition, it contacted with 4 users to conduct the qualitative in-depth interview. Finally it compared interview content with quantitative statistical results.

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