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Journal articles on the topic 'Experiential retail'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Bhandari, Geetanjali. "Intelligent Retailing: Experiential Marketing Practices in Apparel Retail." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 766–71. http://dx.doi.org/10.5373/jardcs/v12sp3/20201315.

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Dastidar, Urshita Ghosh, Suhas Suresh Ambekar, Manoj Hudnurkar, and Abhay D. Lidbe. "Experiential Retailing Leveraged by Data Analytics." International Journal of Business Intelligence Research 12, no. 1 (2021): 98–113. http://dx.doi.org/10.4018/ijbir.20210101.oa6.

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The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience. Popular machine learning algorithms related to text mining aids in parsing the natural language and helps to understand the brand image and what the brand currently is lacking. In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online. The rise of omni-channel retailing and data-driven decision-making are shifting retailer focus to providi

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Stretch, Shirley M., and Shelley S. Harp. "Retail Internships: An Experiential Learning Challenge." Marketing Education Review 1, no. 2 (1991): 66–75. http://dx.doi.org/10.1080/10528008.1991.11488305.

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Oh, Hyunjoo, and Mary Polidan. "Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents." Journal of Marketing Education 40, no. 1 (2017): 31–46. http://dx.doi.org/10.1177/0273475317743015.

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The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry. This shift has generated a new demand for retail talent. Data-driven companies require workers with demonstrated skills in data analytics, critical thinking, cross-functional teamwork, and communication/leadership. We propose that the experiential le

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Jahn, Steffen, Tim Nierobisch, Waldemar Toporowski, and Till Dannewald. "Selling the Extraordinary in Experiential Retail Stores." Journal of the Association for Consumer Research 3, no. 3 (2018): 412–24. http://dx.doi.org/10.1086/698330.

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Franco Valdez, Ana Dolores, and Alfonso Valdez Cervantes. "Retailing Laboratory: Delivering Skills Through Experiential Learning." Journal of Marketing Education 40, no. 1 (2018): 17–30. http://dx.doi.org/10.1177/0273475317753679.

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Building from a theoretical foundation of active learning, this article describes how using a retail laboratory in an educational curriculum can benefit both students and strategic partners. Students work alongside strategic partners, and the retail laboratory enables them to probe and design novel retailing strategies, such as launching new merchandise and designing store formats and layouts. This innovative approach to teaching marketing and retailing helps instructors focus the overall learning process, achieved through experiential learning. The empirical results affirm its effectiveness f

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Aloysius, John A., Ankur Arora, and Viswanath Venkatesh. "Shoplifting in mobile checkout settings: cybercrime in retail stores." Information Technology & People 32, no. 5 (2019): 1234–61. http://dx.doi.org/10.1108/itp-06-2018-0292.

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Purpose Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new checkout processes have increased customer convenience primarily by providing them autonomy in sales transactions in that store employee interventions play a reduced role. However, this autonomy has the unintended consequence of altering the checks and balances inherent in a traditional employee-assisted checkout process. Retailers, already grappling with shoplifting, with an estimated annual cost of billions

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Lee, Hyun-Joo. "Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions." Journal of Research in Interactive Marketing 11, no. 3 (2017): 214–31. http://dx.doi.org/10.1108/jrim-04-2016-0036.

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Purpose The purpose of this study was, first, to link interpersonal-hedonic values, intuitive-experiential thinking style, external locus of control (LOC) and sociability to the need for interaction with a retail employee; and, second, to empirically test the moderating effect of the time convenience of self-service technologies (SSTs) on the proposed relationships in the model. Design/methodology/approach This study was conducted in a retail setting in which an automated checkout process occurred with the use of self-checkout systems. A self-administered, online survey approach was utilized t

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Welte, Jean-Baptiste, Olivier Badot, and Patrick Hetzel. "The narrative strategies of retail spaces: a semio-ethnographic approach." European Journal of Marketing 55, no. 7 (2021): 2012–36. http://dx.doi.org/10.1108/ejm-03-2019-0250.

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Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how narratives are structured. Narrative structures develop from the accommodation of the narratives specific to retailers and narratives specific to the customer. Findings The findings of this study identified four main narratives in retail spaces (the serial, the tale, the epic, the legend), each of which is disti

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Sullivan, Pauline, Jiyun Kang, and Jeanne Heitmeyer. "Fashion involvement and experiential value: Gen Y retail apparel patronage." International Review of Retail, Distribution and Consumer Research 22, no. 5 (2012): 459–83. http://dx.doi.org/10.1080/09593969.2012.711252.

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Rezaei, Sajad, and Naser Valaei. "Crafting experiential value via smartphone apps channel." Marketing Intelligence & Planning 35, no. 5 (2017): 688–702. http://dx.doi.org/10.1108/mip-08-2016-0141.

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Purpose The purpose of this paper is to investigate the impact of post-usage usefulness (PUU), experiential value, and apps channel satisfaction on consumer continuance intention in using the smartphone apps retail channel for shopping activities. The study proposes that experiential value mediates both the relationship between PUU and apps channel satisfaction and the relationship between PUU and apps channel continuance intention. Design/methodology/approach A total of 467 valid questionnaires were received from Malaysian experienced smartphone apps shoppers (minimum of six months experience

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Aziz, Syaharizah Abdul, Rosidah Musa, and Sofiah Abd Rahman. "Predictors and Outcomes of Islamic Retail Experiential Value: A Conceptual Framework." Advanced Science Letters 23, no. 8 (2017): 7403–6. http://dx.doi.org/10.1166/asl.2017.9485.

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Siaw, Melanie Yee Lee, Seng Wei Ang, and Joyce Yu-Chia Lee. "Evaluation of the Diabetes, Multidisciplinary, Experiential (DIAMANTE) Program for Retail Pharmacists." Journal of Continuing Education in the Health Professions 37, no. 2 (2017): 116–22. http://dx.doi.org/10.1097/ceh.0000000000000157.

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Kelly, Christopher. "EXPERIENTIAL METHODS FOR IDENTIFYING AND REDUCING POINT OF SALE RETAIL FRAUD." EDPACS 59, no. 5 (2019): 13–20. http://dx.doi.org/10.1080/07366981.2019.1603834.

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Andrews, Lynda, Geoffrey Kiel, Judy Drennan, Maree V. Boyle, and Jay Weerawardena. "Gendered perceptions of experiential value in using web‐based retail channels." European Journal of Marketing 41, no. 5/6 (2007): 640–58. http://dx.doi.org/10.1108/03090560710737660.

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Jin, Byoungho, Yong Ki Lee, and Soon Hong Kwon. "Dimensions of Experiential Value: Is it the same across Retail Channels?" Journal of Global Academy of Marketing Science 17, no. 4 (2007): 223–45. http://dx.doi.org/10.1080/12297119.2007.9707273.

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Bonfanti, Angelo, and Georgia Yfantidou. "Designing a memorable in-store customer shopping experience: practical evidence from sports equipment retailers." International Journal of Retail & Distribution Management 49, no. 9 (2021): 1295–311. http://dx.doi.org/10.1108/ijrdm-09-2020-0361.

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PurposeThis study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment stores is changing.Design/methodology/approachThis exploratory study performs semi-structured interviews with retail managers of sports equipment stores.FindingsThis research reveals the importance of the dimensions of immersive design, sensorial ambient elements, social relationships, trialability and real experience sharing in designing a memorable in-store shopping experience in sports stores, and it highlights

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Fatoki, Oluwaseyi Philip, and Toluwase Hezekiah Fatoki. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria." Marketing – from Information to Decision Journal 3, no. 1 (2020): 58–66. http://dx.doi.org/10.2478/midj-2020-0005.

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Abstract The purpose of this study is to provide comprehensive review of experiential marketing with focus on its effects and industrial applications. We report that experiential marketing has effect on brand, consumers and the market. Experiential marketing provides a lively brand experience that give consumers the chance to engage with the brand. It promotes brand experience effects more in the Generation Y than in Generation X. Experiential marketing focuses on customer experiences. The future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the

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Barnes, Stuart J., Jan Mattsson, Flemming Sørensen, and Jens Friis Jensen. "The Mediating Effect of Experiential Value on Tourist Outcomes from Encounter-Based Experiences." Journal of Travel Research 59, no. 2 (2019): 367–80. http://dx.doi.org/10.1177/0047287519837386.

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In this paper, we examine the mediating effect of experience value between experiential elements of employee–tourist encounters and the final experiential outcomes. The Tourism Encounter Mediated Experience Value (TEMEV) model is tested via a survey at 13 different locations (attractions, hotels, and retail) in Copenhagen (n=2,955). The findings illustrate how, for different types of tourism companies, experiential value plays varying roles as a mediator between employee–tourist encounter characteristics and tourists’ intentions to recommend an experience as well as their memory of the experie

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Watson, Anna, Bethan Alexander, and Leyla Salavati. "The impact of experiential augmented reality applications on fashion purchase intention." International Journal of Retail & Distribution Management 48, no. 5 (2018): 433–51. http://dx.doi.org/10.1108/ijrdm-06-2017-0117.

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Purpose Utilizing the stimulus-organism-response model, the purpose of this paper is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic motivation for shopping moderates this relationship. Design/methodology/approach An experiment using the manipulation of AR and no AR was conducted with 162 participants aged between 18 and 35. Participants were recruited through snowball sampling and randomly assigned to the control or stimulus group. The hypothesized associations were analyzed u

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Chen, Wei-Chen, and Ann Marie Fiore. "Factors affecting Taiwanese consumers’ responses toward pop-up retail." Asia Pacific Journal of Marketing and Logistics 29, no. 2 (2017): 370–92. http://dx.doi.org/10.1108/apjml-01-2016-0013.

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Purpose The purpose of this paper is to examine the desired benefits affecting consumer’s attitude and attitude’s consequent influence on behavioral intentions toward pop-up retail, an experiential marketing practice emerging in Taiwan, and to explore the effect of individual differences (consumer innovativeness and materialism) on desired benefits and the moderating effect of cultural values (independent self/interdependent self-construal). Design/methodology/approach A survey containing modified scales, distributed to college students from various majors in ten Taiwanese universities, produc

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Grewal, Dhruv, Scott Motyka, and Michael Levy. "The Evolution and Future of Retailing and Retailing Education." Journal of Marketing Education 40, no. 1 (2018): 85–93. http://dx.doi.org/10.1177/0273475318755838.

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The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how the topics covered in retail education have shifted. This article further details the roles of current technologies, including social media and retailing analytics, and emerging areas, such as the Internet of things, machine learning, artificial intell

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Daly, Shawn P. "Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management." Journal of Marketing Education 23, no. 3 (2001): 204–15. http://dx.doi.org/10.1177/0273475301233006.

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Alexander, Bethan. "Commercial, social and experiential convergence: fashion’s third places." Journal of Services Marketing 33, no. 3 (2019): 257–72. http://dx.doi.org/10.1108/jsm-04-2018-0116.

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Purpose This paper aims to examine the third-place phenomenon, within a fashion context, through the theoretical lens of servicescape and experiential retailing. It identifies third places’ typologies, evolution and adoption and explores the opportunities third places offer to retailers when attempting to connect better with consumers. Design/methodology/approach Taking a qualitative approach, research was conducted using secondary data sources, observation of 98 retail stores and the shopping-with-consumers technique with 42 informants. Manual thematic analysis and magnitude coding was conduc

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Egan-Wyer, Carys Jane, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman, and Clara Michélsen. "Ease or excitement? Exploring how concept stores contribute to a retail portfolio." International Journal of Retail & Distribution Management 49, no. 7 (2021): 1025–44. http://dx.doi.org/10.1108/ijrdm-10-2020-0407.

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PurposeThe study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio.Design/methodology/approachCase study based on semi-structured, qualitative interviews with seven IKEA retail managers, three industry experts and 26 customers of IKEA concept stores in London and Stockholm.FindingsThe concept store represents a conceptual departure from other experiential store formats. It is neither fully experiential in the sense that it is not only about marketing communic

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Lange, Fredrik, Sara Rosengren, Jonas Colliander, Mikael Hernant, and Karina T. Liljedal. "Bridging Theory and Practice in an Applied Retail Track." Journal of Marketing Education 40, no. 1 (2018): 6–16. http://dx.doi.org/10.1177/0273475318755837.

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In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor’s degree program in retail management. The underlying pedagogical concept is to move retail education from simple dissemination of knowledge toward the production of learning by way of experiential, situated, and skill-based learning. Overall, we believe that this learning approach has helped to create a win-win-win situation for students,

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Faruk, Omar. "Innovation for Changing Needs of Customers and their Consumption Patterns in Retail for Competitive Advantage: an Experiential Case Study." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (2020): 2661–72. http://dx.doi.org/10.5373/jardcs/v12sp7/20202403.

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Bustamante, Juan Carlos, and Natalia Rubio. "Measuring customer experience in physical retail environments." Journal of Service Management 28, no. 5 (2017): 884–913. http://dx.doi.org/10.1108/josm-06-2016-0142.

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Purpose In a world where customer empowerment is continuously increasing and changing the service landscape, retailers must provide memorable shopping experiences to retain and attract new customers. When customers decide to go shopping in physical stores, they expect to enjoy their visit, experiencing cognitive, affective, social, and physical responses evoked by in-store stimuli. The purpose of this paper is to propose and validate a scale to measure in-store customer experience (ISCX). Design/methodology/approach This study’s theoretical review of customer experience (CX) demonstrates that

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Iyer, Aditya. "IMPACT OF THE VIRTUAL REALITY MIRROR IN INDIAN RETAIL STORES." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 1 (2021): 720–28. http://dx.doi.org/10.17762/itii.v9i1.192.

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The research paper focuses on the impact of Virtual Reality Mirror on the Indian retail store, which is dependent on functions such as user experience, purchasing decision and demographic variables. The user experience is dependent on the immersive experience like VR mirror and the average time spent for the trial of clothes. The purchasing decision is dependent on look and feel of fabric, long queues in stores and average shopping time. The demographic variables used in the research are age and gender. A qualitative interview with an experiential store manager was conducted to get insights ab

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B. Büttner, Oliver, Arnd Florack, and Anja S. Göritz. "Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication." European Journal of Marketing 48, no. 5/6 (2014): 1026–45. http://dx.doi.org/10.1108/ejm-04-2012-0210.

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Purpose – The present aims to examine whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e. chronic shopping orientation; CSO). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer communication. Consumers may shop under an experiential or a task-focused shopping orientation. Design/methodology/approach – This research builds on four studies; three were conducted online and one was conducted in the laboratory. Study 1 applied a longitudinal design, Studies 2 and 3 applied a cross-sectional

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Saxena, Ravindra P. "Dubai mall: a multipurpose destination in the Middle East." Emerald Emerging Markets Case Studies 1, no. 2 (2011): 1–15. http://dx.doi.org/10.1108/20450621111131688.

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Subject area Retail marketing management. Study level/applicability Undergraduate management; MA; Master's in Business Administration and Master's in Strategic Marketing programs. Case overview Opening of the “Dubai Mall” in November 2008 set a new benchmark in retail history. The mall is considered the largest in the world by space and 6th largest in the world in terms of gross leasable area. The Dubai Mall is the UAE's most ambitious retail launch to date. This case examines how in today's highly competitive retail environment, added-value retailing, experiential retailing, or retailtainment

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Hamilton, Kathy, and Beverly A. Wagner. "Commercialised nostalgia." European Journal of Marketing 48, no. 5/6 (2014): 813–32. http://dx.doi.org/10.1108/ejm-05-2012-0325.

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Purpose – The purpose of this paper was to develop a framework linking the concept of nostalgia and experiential consumption, articulating the transformation of a mundane activity to a special experience, using the context of the small business and afternoon tea. Design/methodology/approach – The methodology is based on a grounded theory approach and draws on multiple methods of data collection including participant observation, in-depth interviews with afternoon tea room managers, researcher introspection and consumer interviews. Findings – By employing nostalgia cues through product, ritual

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Sachdeva, Ishita, and Suhsma Goel. "Retail store environment and customer experience: a paradigm." Journal of Fashion Marketing and Management 19, no. 3 (2015): 290–98. http://dx.doi.org/10.1108/jfmm-03-2015-0021.

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Purpose – The current context of retail is extremely challenging. Retail environments are pushing consumers to appreciate hedonic aspects of consumption. Retailers are finding new ways to offer customers something unique or special in order to encourage traffic to physical stores. People like to touch, feel, smell, taste, inspect, test and try on. It is a holistic approach that involves both emotional and rational triggers (Meyer, 2006, p. 1). The paper aims to discuss these issues. Design/methodology/approach – The basic proposition is that a shopper’s behavior is influenced by the environmen

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Aziz, Syaharizah Abdul, Rosidah Musa, and Sofiah Abd Rahman. "Theorizing Islamic Retail Experiential Value in Predicting Total Islamic Experience Quality: A Hypothesised Model." Procedia Economics and Finance 37 (2016): 453–59. http://dx.doi.org/10.1016/s2212-5671(16)30151-4.

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Srinivasan, Srini R., and Rajesh Kumar Srivastava. "Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study." Journal of Retail & Leisure Property 9, no. 3 (2010): 193–99. http://dx.doi.org/10.1057/rlp.2010.12.

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Parker, Christopher J., and Huchen Wang. "Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (2016): 487–506. http://dx.doi.org/10.1108/jfmm-02-2016-0015.

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Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date. Design/methodology/approach Through 18 in-depth qualitative interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments through m-commerce retail apps. Findings Results from thematic analysis identified that the utilitarian elem

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Kim, Youn-Kyung, Sejin Ha, and Soo-Hee Park. "Competitive analyses for men’s clothing retailers: segmentation and positioning." International Journal of Retail & Distribution Management 47, no. 12 (2019): 1266–82. http://dx.doi.org/10.1108/ijrdm-08-2018-0172.

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Purpose The purpose of this paper is to identify men’s clothing market segments based on store types and generational cohorts and the retail attributes. Design/methodology/approach A total of 2,808 US male consumer data from Predictive Analytics survey were analyzed with correspondence analysis (CA) (to identify segments based on store types and generations), general linear model (GLM) (to determine what retail attributes were important to target each segment) and a Rasch tree model (to test items of each factor in their relative importance). Findings The CA produced three segments: Segment 1

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Suhaily, Lily, and Yasintha Soelasih. "What Effects Repurchase Intention of Online Shopping." International Business Research 10, no. 12 (2017): 113. http://dx.doi.org/10.5539/ibr.v10n12p113.

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The development of the internet raises opportunities for the marketing of a product and bring new forms for retail transactions, one of which is online shopping. Furthermore with the Internet, online consumers more easily gain access to information and they offered a wide variety of products and services that can be selected at competitive prices. The purpose of this study is to determine whether there is influence of E-Service Quality, Price Perception and Experiential Marketing to Repurchase Intention which mediated by Customer Satisfaction in On-line Shopping. The amount of samples is 180 r

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Jones, Peter, Daphne Comfort, and David Hillier. "A commentary on pop up shops in the UK." Property Management 35, no. 5 (2017): 545–53. http://dx.doi.org/10.1108/pm-10-2016-0055.

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Purpose The purpose of this paper is to outline the origins and nature of the pop up retail phenomenon, examine the development and characteristics of pop up shops within the UK and offer some reflections on the impact of pop up shops within the UK’s town and city centres and on the role of pop up shops within the wider retail economy. Design/methodology/approach The paper begins with a brief review of the pop up retail phenomenon and this is followed by an examination of the development and characteristics of pop up shops in the UK. The information on which the paper is based is drawn from th

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Sharma, Gunjan, Tarika Singh, and Suvijna Awasthi. "Determinants of Trading Decision: An Experiential Examination." GIS Business 13, no. 1 (2018): 1–9. http://dx.doi.org/10.26643/gis.v13i1.3301.

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In the midst of increasing globalization, the past two decades have observed huge inflow of outside capital in the shape of direct and portfolio investment. The increase in capital mobility is due to contact between the different economies across the globe. The growing liberalization in the capital market leads to the growth of various financial products and services. Over the past decade, the Indian capital market has witnessed numerous changes in the direction of developing the capital markets more robust. With the growing Indian economy, the larger inflow of funds has been fetched into the

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Palomo-Lovinski, Noël. "Sustainable retail system: Proposal for closed-loop fashion." Fashion, Style & Popular Culture 7, no. 2 (2020): 193–206. http://dx.doi.org/10.1386/fspc_00014_1.

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Abstract The fashion industry is at a turning point due to the increased unsustainability of current economic, environmental and social practices requiring a new set of best practices throughout the supply and value chains. Retailers and manufacturers seek profit in a consumer market that increasingly expects more product and services for less money at a quicker rate of turnover. Scarcity of resources, from natural materials to affordable labour, will only intensify rather than be ameliorated in the current system. Concurrently, increasing awareness of environmental and social harm will make n

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Stevens, Lorna, Pauline Maclaran, and Stephen Brown. "An embodied approach to consumer experiences: the Hollister brandscape." European Journal of Marketing 53, no. 4 (2019): 806–28. http://dx.doi.org/10.1108/ejm-09-2017-0558.

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Purpose This paper aims to use embodied theory to analyze consumer experience in a retail brandscape, Hollister Co. By taking a holistic, embodied approach, this study reveals how individual consumers interact with such retail environments in corporeal, instinctive and sensual ways. Design/methodology/approach The primary source of data was 97 subjective personal introspective accounts undertaken with the target age group for the store. These were supplemented with in-depth interviews with consumers, managers and employees of Hollister. Findings The authors offer a conceptualization of consume

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Ceylanli, Zeynep, and Elif Aktas Yanas. "A Critical Assessment of an Extended Learning Environment in Interior Design Studio." Journal of Design Studio, no. 1 (July 20, 2021): 71–81. http://dx.doi.org/10.46474/jds.938258.

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This paper presents a critical assessment of an interior design studio that was constructed face-to-face then online as an extended studio environment through spatial and technological means. In the Interior Design Studio III, students were expected to design an experiential retail store aiming at answering the contemporary customer and brand interactive experience. The concept of ‘interactive experience’ was central not only in terms of a project outcome but also of the studio process: an experiential learning environment is designed to enhance the understanding of the design studio. Within t

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Hari Adi, Pramono, and Feronica Via Christiany. "Religiosity and Purchase Intention of Purwokerto Halal Mart." SHS Web of Conferences 86 (2020): 01006. http://dx.doi.org/10.1051/shsconf/20208601006.

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The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto. This research is a survey of Taklim Assembly members of the Great Mosque of Baitussalam, Jenderal Soedirman Mosque, Wijayakusuma Mosque, Darussalam Mosque, Bhayangkara Mosque and Fatimatuzahra Mosque. The number of sample were 225 with simple random sampling technique. The statistical test performed is using SEM data analysis. The results show that several dimensions of religiosi

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Kango, Umin, Widji Astuti, and Achmad Firdiansjah. "Analysis of the Description of Experiential Marketing, Store Atmosphere and Local Retail Customer Satisfaction of Gorontalo City, Indonesia." International Journal of Advances in Scientific Research and Engineering 06, no. 12 (2020): 159–67. http://dx.doi.org/10.31695/ijasre.2020.33945.

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Kango, Umin, Widji Astuti, and Achmad Firdiansjah. "Analysis of the Description of Experiential Marketing, Store Atmosphere and Local Retail Customer Satisfaction of Gorontalo City, Indonesia." International Journal of Advances in Scientific Research and Engineering 06, no. 12 (2020): 159–67. http://dx.doi.org/10.31695/ijasre.2020.33945.

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Foroudi, Pantea, Maria Teresa Cuomo, and Mohammad M. Foroudi. "Continuance interaction intention in retailing." Information Technology & People 33, no. 4 (2019): 1303–26. http://dx.doi.org/10.1108/itp-09-2018-0421.

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Purpose Social media as a competitive marketing tool deliver online platforms for retailers to get closer to their consumers/visitors/shoppers through continued interaction. The purpose of this paper is to scrutinize how customer values (functional, social and experimental) enhance satisfaction, loyalty and identification, and how such relationships, in turn, impact users’ continuance interaction intention. Design/methodology/approach A mixed-method approach was designed to identify the consumers’ perception toward high-end retailers of worldwide brands. In all, 12 interviews with experts in r

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Teichert, Thorsten, Sajad Rezaei, and Juan C. Correa. "Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining." British Food Journal 122, no. 11 (2020): 3513–28. http://dx.doi.org/10.1108/bfj-12-2019-0909.

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PurposeThis study conceptualizes food delivery services as service mix decisions (SMDs) and illustrates a data-driven approach for the analysis of customers' written experiences.Design/methodology/approachWeb scraping, text mining techniques as well as multivariate statistics are combined to uncover the structure of the three tiers of SMD from consumers' point of view.FindingsThe analyses reveal that fast food delivery is not primarily about speed but that there are four distinct experiential factors to be considered for SMDs. Fast food delivery services are associated both with the actual pro

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Loranger, David, and Marla Greene. "The 'store of the future' in popular culture: Trends in press coverage of experiential retailing." Fashion, Style & Popular Culture 7, no. 2 (2020): 315–31. http://dx.doi.org/10.1386/fspc_00021_1.

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Abstract Since the introduction of the iPhone in 2007, the global retail market has witnessed massive demographic and technological changes that have re-defined consumer experience. Such changes include the rise of the millennial consumer cohort, and the introduction of retailers implementing enhanced artificial intelligence (AI) data methodology to analyse business, augmented reality (AR) and virtual reality (VR) to enhance experience and co-customization interfaces. Two seminal pieces of literature regarding consumer experience are Ballantine and Parson's analysis of consumer experience fact

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Elizabeth Lloyd, Alison, Ricky Y.K. Chan, Leslie S.C. Yip, and Andrew Chan. "Time buying and time saving: effects on service convenience and the shopping experience at the mall." Journal of Services Marketing 28, no. 1 (2014): 36–49. http://dx.doi.org/10.1108/jsm-03-2012-0065.

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Purpose – The domain of service convenience remains relatively unexplored. However, as time pervades all aspects of consumption, the value placed on time is likely to influence the importance of convenience. Prior studies call for the investigation of convenience beyond the store context; and malls being a one-stop shopping destination, present an ideal environment for investigation. Design/methodology/approach – A conceptual model delineating the relationships between service convenience, shopping trip value, customer satisfaction and several retail outcomes is developed. This model is empiri

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