Relevant bibliographies by topics / Extreme marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Extreme marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Extreme marketing"

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Allenby, Greg M., and James L. Ginter. "Using Extremes to Design Products and Segment Markets." Journal of Marketing Research 32, no. 4 (1995): 392–403. http://dx.doi.org/10.1177/002224379503200402.

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Current marketing methodologies used to study consumers are inadequate for identifying and understanding respondents whose preferences for a product offering are most extreme. These “extreme respondents” have important implications for product design and market segmentation decisions. The authors develop a hierarchical Bayes random-effects model and apply it to a conjoint study of credit card attributes. Their proposed model facilitates an in-depth study of respondent heterogeneity, especially of extreme respondents. The authors demonstrate the importance of characterizing extremes in identify
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Huang, Qian, Juan Chen, Ruoxi Li, and Jingtong Liu. "Experiencing awe, engaging in extreme sports: Incidental awe as an effective promoter for extreme sports engagement." Journal of Business Research 170 (January 2024): 114330. http://dx.doi.org/10.1016/j.jbusres.2023.114330.

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Montaguti, Elisa, and Alessandra Zammit. "Being the first entrant and getting stuck in the middle." European Journal of Marketing 51, no. 7/8 (2017): 1178–96. http://dx.doi.org/10.1108/ejm-09-2016-0521.

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Purpose This paper aims to examine how pioneering advantage interacts with the compromise effect generated by new product entries. Building on prior work on pioneering advantage and extreme aversion, this research moves toward understanding how the choice share of a pioneer realigns as a consequence of new product entries generating compromise-like scenarios. Design/methodology/approach The authors run three experiments to test their propositions. The authors present one study which documents the effect. The second study provides process evidence. The third study suggests how brands can neutra
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Cabooter, Elke, Kobe Millet, Bert Weijters, and Mario Pandelaere. "The ‘I’ in extreme responding." Journal of Consumer Psychology 26, no. 4 (2016): 510–23. http://dx.doi.org/10.1016/j.jcps.2016.03.002.

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Fine, Monica B., Kimberly Gleason, and Michael Mullen. "Marketing spending and aftermarket performance of IPO firms." Marketing Intelligence & Planning 35, no. 4 (2017): 560–76. http://dx.doi.org/10.1108/mip-05-2016-0083.

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Purpose Increasingly, marketing managers are asked to consider the financial implications, in terms of both book and market values, when making strategic decisions. The purpose of this paper is to investigate the role of marketing expenditures in explaining the variation in the aftermarket performance of a sample of firms conducting initial public offerings (IPOs). Design/methodology/approach Theories from marketing and finance – market-based assets (MBA) theory and signaling theory respectively – serve as the conceptual basis of this paper. The results of this study, based on a sample of 2,10
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Climent, Francisco, Alexandre Momparler, and Pedro Carmona. "Anticipating bank distress in the Eurozone: An Extreme Gradient Boosting approach." Journal of Business Research 101 (August 2019): 885–96. http://dx.doi.org/10.1016/j.jbusres.2018.11.015.

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Black, Hulda G., Emily A. Goad, and Jill S. Attaway. "Medical errors: extreme service failures and recoveries." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 1 (2018): 15–24. http://dx.doi.org/10.1108/ijphm-11-2016-0063.

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Purpose The purpose of this research is to investigate the relationship among jurors’ attribution of responsibility of the error, patient styles and juror decisions (e.g. acquittal of the physician). Specifically, this research examines the influence of an individual’s approach to their healthcare (active vs. passive), and decisions to acquit in malpractice cases. Design/methodology/approach In total, 459 individuals were surveyed using a commercial call center for participation in a corresponding mail survey. Surveys were also distributed to undergraduate business students at a Midwestern uni
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Ardilla, Irna, and Nuri Aslami. "Konsep Seling dan Marketing." Transformasi Manageria: Journal of Islamic Education Management 2, no. 1 (2022): 11–20. http://dx.doi.org/10.47467/manageria.v2i1.858.

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 In general, the design of organizational principles obtains certain benefits or improvements to the most extreme that can be expected, and supports to further advance the situation of the organization in seeking its long-term goals. The reason can be achieved if the sale of the organization is held on what has been arranged and this has been arranged beforehand. Therefore, this does not mean that every product or service of the organization that is purchased by the client, will always bring financial benefits to the organization. Around here, there are several variables that the
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Daniels, Kerry, Ian Frederick Wilkinson, Louise Young, and Steven (Qiang) Lu. "Extreme brand love: measuring and modelling the intensity of sports team love." European Journal of Marketing 54, no. 9 (2020): 2195–221. http://dx.doi.org/10.1108/ejm-12-2018-0878.

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Purpose The purpose of this paper is to advance the understanding of brand love by studying its intensity and the nature of extreme forms of it, rather than its presence or absence. The love of a sports team is a type of brand love and is a valuable context to study of brand love intensity because the intensity of love can become more extreme than for products; it has two distinctive features that are theoretically, management and policy relevant; and it is an under-researched context in marketing that is socially and economically significant. Design/methodology/approach The authors empiricall
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Wolburg, Joyce M., and Nathan Gilkerson. "The Ultimate Cliffhanger: Campaign Strategies and Extreme Drinking Rituals for Turning 21." Journal of Current Issues & Research in Advertising 40, no. 1 (2018): 20–35. http://dx.doi.org/10.1080/10641734.2018.1500323.

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Dissertations / Theses on the topic "Extreme marketing"

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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, oft
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Korosuo, Saku. "Social media as a marketing tool for extreme-sport oriented companies." Thesis, Umeå universitet, Institutionen för informatik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73329.

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Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. The purpose of this study is to identify extreme-sport oriented companies' practices to use social media as a marketing tool. I interviewed eight extreme- oriented companies and athletes. In addition to interviews, I also performed a four weeks observation in social media, mostly in Facebook and Twitter, and made
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Janek, Alicja. "Analysis of Red Bull's Strategy and its Association with Extreme Sports." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162609.

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Sports marketing is divided into three sectors: marketing of a sport, marketing products and services through sports and promotion of a sport to the public. This thesis is mostly referring to marketing through sport, and its analysis of a very unique and innovative organization. Red Bull GmbH is a leader within the dynamic area of energy drinks, a fast-growing area of the beverage sector. The objectives of this thesis are to show how Red Bull develops its marketing strategy and identify the principles and processes involved, to describe the tools and techniques used in their marketing and show
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Pirker, Clemens. "Statistical noise or valuable information : the role of extreme cases in marketing research /." Wiesbaden : Gabler, 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017634594&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Pirker, Clemens. "Statistical noise or valuable information the role of extreme cases in marketing research." Wiesbaden Gabler, 2008. http://d-nb.info/993786782/04.

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Martin, Daniel. "Asia extreme : the marketing and critical reception of cult Asian Cinema in the UK." Thesis, University of East Anglia, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.520428.

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This thesis is concerned with the growing Western market for Japanese, Korean and Hong Kong cult film. There is an increasing appetite among audiences and academics for Japanese horror, violent Korean cinema, and postcolonial Hong Kong crime films. However, while the vast majority of academic research on the subject of contemporary Asian cinema is concerned with textual analysis and appreciation of the films, this thesis examines the marketing of these films to determine how and why they have become so visible, and discusses their critical reception in order to explore the changing cultural st
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Пересадько, Г. О., А. Г. Купецька та С. Бекташ. "Маркетингові дослідження використання екстрім-маркетингу в сучасних умовах". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37476.

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Сучасний ринок з його жорсткою конкуренцією вимагає від компаній радикальних інновацій у побудові маркетингової стратегії бренду, а також у розробці та вдосконаленні продукції. Саме це передбачає реалізацію агресивних і високоефективних ходів в маркетингу і неперевершений рівень креативності.
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Moufahim, Mona. "Interpreting discourse : a critical discourse analysis of the marketing of an extreme right party : the Vlaams Blok/Vlaams Belang." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/11781/.

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This thesis develops an in-depth understanding of a specific case at the intersection of extreme right politics, marketing and language. More specifically, the research focuses on a Flemish extreme right party, the Vlaams Blok/Vlaams Belang which provides a rich site of enquiry for the analysis of political communications, marketing strategies and discursive processes. Critical discourse analysis of the verbal and visual elements of Vlaams Blok/Vlaams Belang publications reveals, on three levels, the strategic use of lexical, rhetorical and other linguistic devices to brand and differentiate t
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Kietis, Matas. "Naujos fašizmo formos Europoje: kraštutinių dešiniųjų politiniai judėjimai Europos Sąjungoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2005~D_20060321_092908-51899.

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Šio darbo tikslas yra išsiaiškinti, kokio pobūdžio yra šiuolaikiniai kraštutinių dešiniųjų politiniai judėjimai, nustatyti jų vietą šiuolaikinėje visuomenėje bei Europos Sąjungos šalių valdymo sistemose. Nustatyta, kad sudėtinga šiuolaikinę kraštutinę dešinę griežtai apibūdinti kaip vienalytį judėjimą ar įtalpinti ją į aiškiai apibrėžiamus rėmus. Dažniausiai šios pakraipos judėjimai įvardijami kaip fašizmo atgimimas, šiuolaikinės visuomenės socialinių-ekonominių problemų išdava, protesto forma prieš esamą politinę situaciją, ksenofobinių nuotaikų šiuolaikinėje visuomenėje išraiška. Šiuolaikini
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Grondin, Louise-Jeanne. "Du Front national au Rassemblement national : l'évolution du parti à l'aune des théories du marketing politique et du rebranding." Thèse, 2019. http://hdl.handle.net/1866/22752.

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Books on the topic "Extreme marketing"

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Pirker, Clemens. Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

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Frank, Thomas. One market under God: Extreme capitalism, market populism and the end of economic democracy. Secker & Warburg, 2001.

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Joe, Rubino, ed. The ultimate guide to network marketing: 37 top network marketing income-earners share their most preciously guarded secrets to building extreme wealth. John Wiley & Sons, 2006.

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Frank, Thomas. One market under God: Extreme capitalism, market populism, and the end of economic democracy. Doubleday, 2000.

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Frank, Thomas. One market under God: Extreme capitalism, market populism, and the end of economic democracy. Anchor Books, 2000.

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Extreme Marketing. CreateSpace Independent Publishing Platform, 2017.

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Martin, Daniel. Extreme Asia. Edinburgh University Press, 2015. http://dx.doi.org/10.3366/edinburgh/9780748697458.001.0001.

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This book explains and analyses the unprecedented rise in visibility of ‘cult’ Asian cinema in the UK, especially between the years 2000 and 2005. Considering multiple factors behind the cultural, critical and economic success of Asia cinema in the West, this book focuses specifically on the hugely influential and pioneering (if deeply problematic) Tartan Films (formerly Metro-Tartan) Asia Extreme brand. This book is structured as a series of case studies, examining different films, filmmakers and distribution events in order to sketch an historical overview of this developing film cycle, payi
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How to Give Your Business an Extreme Marketing Makeover. ProfitAbility Institute, Inc., 2010.

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Fresh, Chuck. Extreme Marketing and Promotion : Promoting and Protecting Your Small Business. Brevard Marketing, 2000.

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Hobbs, Simon. Cultivating Extreme Art Cinema. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474427371.001.0001.

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The use of hard-core sex and brutal violence in films such as Antichrist, Romance and Irreversible has been branded by many as an unsophisticated attempt to attract audiences. These accusations of gimmickry have been directed towards a range of extreme art films, however they have rarely been explored in detail. This book therefore seeks to investigate the validity of these claims by considering the extent to which these often infamous sequences of extremity inform the commercial identity of the film. Through close textual analysis of various paratexts, the book examines how sleeve designs, bl
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Book chapters on the topic "Extreme marketing"

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Peppers, Don, and Martha Rogers. "Extreme Trust: The Competitive Necessity of Proactive Trustworthiness." In Marketing Wisdom. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-7724-1_1.

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Nunes, Mauro Fracarolli, and Camila Lee Park. "Panic, Sustainability, and Marketing." In Extreme Sustainability Rhetoric and Sustainable Development. Routledge, 2022. http://dx.doi.org/10.4324/9781003124719-12.

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Datta, Sourya, and Debasis Bagchi. "Extreme Sports: Growth Prospect, Marketing Potential, and Opportunities." In Extreme and Rare Sports. CRC Press, 2019. http://dx.doi.org/10.1201/9781315108025-19.

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Pirker, Clemens. "Practices in Marketing Research related to Extreme Cases." In Statistical Noise or Valuable Information. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8376-3_3.

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Zboja, James J., and Kevin M. Gatzlaff. "An Exploratory Study of Extreme Couponing." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_132.

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Alton, Dave, and Stephen R. O’Sullivan. "‘No to Modern Football’: The Digitized Amplification of Collaborative Glocalization among Extreme Fan Communities: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_124.

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Clarke, Irvine. "Cross-Cultural Marketing Methodology: An Empirical Investigation of Extreme Response Style." In Global Perspectives in Marketing for the 21st Century. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_130.

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Trocchia, Philip J., George M. Zinkan, and Karin Braunsberger. "A Comprehensive View of High- and Extreme-Risk Consumption: The HERC Model." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_169.

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Jamieson, Linda F., and Harlan Spotts. "A Comparison of Extreme Response Style and Bias between Elderly and Nonelderly Respondents." In Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17049-7_75.

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Cabooter, Elke, Bert Weijters, and Luk Warlop. "Towards a Better Understanding of Extreme Response Style: The Influence of Self-Regulatory Focus: An Abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-24687-6_80.

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Conference papers on the topic "Extreme marketing"

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Bittla, Srinivasa Rao, Sai Vishwesh Vuthuri, Zayd Ajzan Salami, Raghu G, and K. Radha. "Customer Behaviour Analysis and Personalized Marketing using Bidirectional Long Short-Term Memory with eXtreme Gradient Boosting." In 2025 3rd International Conference on Data Science and Information System (ICDSIS). IEEE, 2025. https://doi.org/10.1109/icdsis65355.2025.11071145.

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Vijaya, Dr G. S. "Addressing Contemporary Environmental Challenges: A Focus on Climate Change, Waste Management, Biodiversity Conservation, and Sustainable Development." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-001.

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The world today faces an unprecedented environmental crisis, marked by the convergence of several pressing challenges. Among these, climate change, waste management, biodiversity conservation, and sustainable development are essential areas that require immediate and sustained action. These issues are interconnected and addressed together to secure a sustainable future for both humanity and the planet. Climate change stands at the forefront of environmental issues, characterized by rising global temperatures, melting polar ice caps, extreme weather events, and ocean acidification. Waste manage
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Yang, Shuxin. "The Term Structure of Equity Returns and Duration Premium." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-030.

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The paper explores the term structure of equity returns and term premium, highlighting the time-varying nature of this relationship and its implications for market dynamics. The study finds evidence of a persistent term premium in the market, even within Japan’s unique economic environment, characterized by extreme interest rate scenarios. The findings contribute significantly to the understanding of equity term structure, particularly in markets under unusual economic conditions. This research investigates the time-varying nature of equity term structure and attempts to relate it to major eco
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Herath, H. M. D. C., and B. L. D. Seneviratne. "How does personalization of the products affect consumers’ attitudes toward the product." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.4.

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In the present marketing landscape, brands are competing for attention, and companies are eager to build closer relationships with their consumers. This study extends the scope of personalization by deeply embedding consumers into the core of the products they engage with, enhancing their experience through personalized interactions. The drivers of consumer interest in personalized products and the ways in which personalization shapes overall experiences remain unclear in existing findings, particularly when consumers exhibit unexpected reactions. The research discusses how product personaliza
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Shin, Jaekwan, and Scott Ferguson. "Modeling Noncompensatory Choices With a Compensatory Model for a Product Design Search." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-47632.

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Market-based product design has typically used compensatory models that assume a simple additive part-worth rule. However, marketing literature has demonstrated that consumers use various heuristics called noncompensatory choices to simplify their choice decisions. This study aims to explore the suitability of compensatory modeling of these noncompensatory choices for the product design search. This is motivated by the limitations of the existing Bayesian-based noncompensatory mode, such as the screening rule assumptions, probabilistic representation of noncompensatory choices, and discontinuo
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Bilò, Vittorio, Diodato Ferraioli, and Cosimo Vinci. "General Opinion Formation Games with Social Group Membership." In Thirty-First International Joint Conference on Artificial Intelligence {IJCAI-22}. International Joint Conferences on Artificial Intelligence Organization, 2022. http://dx.doi.org/10.24963/ijcai.2022/13.

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Modeling how agents form their opinions is of paramount importance for designing marketing and electoral campaigns. In this work, we present a new framework for opinion formation which generalizes the well-known Friedkin-Johnsen model by incorporating three important features: (i) social group membership, that limits the amount of influence that people not belonging to the same group may lead on a given agent; (ii) both attraction among friends, and repulsion among enemies; (iii) different strengths of influence lead from different people on a given agent, even if the social relationships amon
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Hornfeld, Willi. "Status of the Atlas Elektronik’s Modular AUV Family." In 25th International Conference on Offshore Mechanics and Arctic Engineering. ASMEDC, 2006. http://dx.doi.org/10.1115/omae2006-92357.

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As opposed to ROVs (Remotely Operated Vehicles), self-propelled, unmanned autonomous underwater vehicles (AUVs) are becoming increasingly important since, unlike ROVs they can operate completely self-sufficiently, i.e. independent of the carrier platform and cable at practically any depth and for long periods of time, require only minor technical and logistic support and can be used in regions which are inaccessible to manned submersibles or ROVs (e.g. under ice regions). In other words, AUVs are distinguished by a wide range of applications, the extremely high quality of data collected, their
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Kerum, Fani, Dijana Vuković, and Ivanka Ipša. "Analysis of the Content Marketing to Build a Relationship and Loyalty with Consumers." In Ninth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/limen.s.p.2023.111.

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Social networks as new mass communication media enable the consumer to actively use, socialize, follow, interpret, and share media con­tent and forms for the purposes of information, shopping, entertainment, and education, so companies that do not brand themselves and do not communicate with their users via social networks in the right way or at all inevitably lose the battle with their competition. Under the pressure of dras­tic market changes, numerous companies are entering this market, and so­cial networks are flooded with branded content of all kinds of goods and services. It is therefore
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Njegomir, Vladimir. "Strateški marketing menadžment u osiguranju." In Prouzrokovanje štete, naknada štete i osiguranje. Institut za uporedno pravo, Udruženje za odštetno pravo, Pravosudna akademija, 2023. http://dx.doi.org/10.56461/zr_23.ons.27.

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Marketing activities are extremely important for the success of insurance companies and must be supported by the highest levels of management and coordinated with other business activities of insurance companies, especially claims settlement. Having that in mind, it is necessary to have a strategic marketing commitment of the insurance company. The aim of the research in the paper is to consider the importance of strategic marketing for success in the business of insurance companies.
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Krstić, Zvjezdana, and Mirjana Maksimović. "Significance of Explainable Artificial Intelligence (XAI) in Marketing." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_401.

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Explainable artificial intelligence (XAI) is increasingly crucial due to its extremely important role in modern marketing, as it advances predictive analytics of consumer behavior and analysis of the purchase decision-making process. This paper examines the importance of XAI in marketing, emphasizing its role in improving the effectiveness and efficiency of marketing strategies. By examining the evolution of AI in marketing and the challenges posed by opaque algorithms, this study highlights the transformative potential of XAI in bridging the gap between marketers and consumers. In addition, e
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Reports on the topic "Extreme marketing"

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Saha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.011.

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Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different count
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7600014.bard.

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ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becom
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