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Relevant bibliographies by topics / Fashion and Advertising

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Journal articles
Dissertations / Theses
Books
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Conference papers
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Academic literature on the topic 'Fashion and Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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Journal articles on the topic "Fashion and Advertising"

1

Hess, Brooklyn, and Barbara J. Phillips. "Exploring Advertising Equity in Fashion Advertising." Journal of Current Issues & Research in Advertising 39, no. 2 (2018): 192–205. http://dx.doi.org/10.1080/10641734.2018.1428251.

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Andersson, Svante, Anna Hedelin, Anna Nilsson, and Charlotte Welander. "Violent advertising in fashion marketing." Journal of Fashion Marketing and Management: An International Journal 8, no. 1 (2004): 96–112. http://dx.doi.org/10.1108/13612020410518727.

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Spalletta, Marica, and Lorenzo Ugolini. "Fashion/Social Advertising. What Happens When Fashion Meets Social Issues." COMMONS 3, no. 1 (2014): 118–58. http://dx.doi.org/10.25267/commons.2014.v3.i1.05.

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Barry, Ben, and Barbara J. Phillips. "The fashion engagement grid: understanding men's responses to fashion advertising." International Journal of Advertising 35, no. 3 (2015): 438–64. http://dx.doi.org/10.1080/02650487.2015.1037232.

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Martin, Richard. "Fashion in the Age of Advertising." Journal of Popular Culture 29, no. 2 (1995): 235–54. http://dx.doi.org/10.1111/j.0022-3840.1995.2902_235.x.

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Phillips, Barbara J., and Edward F. McQuarrie. "Narrative and Persuasion in Fashion Advertising." Journal of Consumer Research 37, no. 3 (2010): 368–92. http://dx.doi.org/10.1086/653087.

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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim millennials’ attitudes towards fashion advertising." International Journal of Advertising 38, no. 5 (2019): 796–819. http://dx.doi.org/10.1080/02650487.2019.1585648.

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RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual ch

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Zheng, Jin-Hui, Bin Shen, Pui-Sze Chow, and Chun-Hung Chiu. "The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences." Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.

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It is well known that purchase of luxury fashion brands is strongly influenced by social needs such as the need for uniqueness and the need of conformity. The existence of these two competing social needs separates customers into two groups who exhibit different buying behaviors. This paper concerns the impacts of such social influences between different consumer groups on pricing and advertising strategies of luxury fashion brands with penalty of insufficient advertising. We start by considering different advertising allocation strategies and derive the corresponding local optimal pricing and

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Park, Eun Hee, and Won Ja Lee. "A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising." Textile Coloration and Finishing 25, no. 4 (2013): 337–44. http://dx.doi.org/10.5764/tcf.2013.25.4.337.

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Dissertations / Theses on the topic "Fashion and Advertising"

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Backe, Peter N. "The role of fashion supermodels in advertising." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365548.

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Ford, Jennifer. "Fashion advertising, men's magazines, and sex in advertising : a critical-interpretive study." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002358.

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Ford, Jennifer. "Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/246.

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This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines. The m

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Slaton, Kelcie Shaelyn. "Best Practices in Targeted Advertising for Fashion Entrepreneurs." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011865/.

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A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrepreneurs regarding effective target market practices. The purpose of the second study was to determine

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Stelzer, Blenda R. "Full advertising campaign for Collegienne Shops." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491460.

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Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with ne

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OLIVEIRA, BEATRIZ D. AVILA RENAULT DE. "RECOMMENDATION OR ADVERTISING?: A STUDY ON FASHION BLOGS CREDIBILITY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24537@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>Os blogs de moda atraem uma grande audiência de mulheres em busca de inspirações sobre como se vestir. As leitoras procuram seguir as sugestões de autoras de bom gosto, com características demográficas similares às suas, e em que possam confiar. Este é o principal benefício oferecido pelo blog quando comparado às mídias tradicionais: ao blog é atribuído maior confiança, visto que as autoras estariam livres de vieses e r

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Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

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The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

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Elvish, Andrew William. "Death becomes her : the death aesthetic in/as fashion advertising." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq26023.pdf.

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LaCaze, Tray. "The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2887/.

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The

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Lo, Mun-sze Anita. "City as fashion : urban transformation of Causeway Bay /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25949044.

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Books on the topic "Fashion and Advertising"

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Ellen, Diamond, ed. Fashion advertising and promotion. Fairchild, 1999.

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Ellen, Diamond, ed. Fashion advertising and promotion. Delmar, 1996.

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Harrison, Spoone Janice, and Greenwald Herbert 1912-, eds. Retail fashion promotion and advertising. Macmillan, 1992.

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Chiu, Tzu Yun. The female image in fashion advertising. LCP, 2002.

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Diamond, Jay. Fashion advertising and promotion: Instructor's guide. Fairchild, 1996.

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A, Winters Arthur, ed. What works in fashion advertising: Interpreting the strategic thinking behind the advertising and communications of fashion producers and retailers. Retail Reporting Corporation, 1996.

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1960-, D'Amato Jennie, ed. Fashion icon: The power of fashion in graphic design. Rockport, 2003.

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Graziela Valadares Gomes de Mello. Jingles e spots: A moda nas ondas do rádio. Editora Newton Paiva, 2004.

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Toscani, Oliviero. Workwear: Work fashion seduction. Marsilio, 2009.

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Phillips, Pamela M. Fashion sales promotion: The sellingbehind the selling. Wiley, 1985.

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Book chapters on the topic "Fashion and Advertising"

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Mitterfellner, Olga. "A critical look at advertising." In Fashion Marketing and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-9.

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Bosnitch, Katherine. "A Little on the Wild Side: Eaton's Prestige Fashion Advertising Published in the Montreal Gazette, 1952-1972." In Fashion. University of Toronto Press, 2004. http://dx.doi.org/10.3138/9781442674806-018.

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Sánchez-Blanco, Cristina, Jorge del Río Pérez, Marta Torregrosa, and Elena Luisa Sanjurjo. "Advertising Format Evolution in Fashion Brands’ Communication: Contagious Case Study 2010–2020." In Fashion Communication. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-81321-5_9.

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Fakkert, Marie-Selien, Hilde A. M. Voorveld, and Eva A. van Reijmersdal. "Brand Placements in Fashion TV Series." In Advances in Advertising Research (Vol. V). Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_16.

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Dickenson, Jackie. "Selling Fashion after World War Two." In Australian Women in Advertising in the Twentieth Century. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137514349_9.

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Voss, Kimberly Wilmot. "Ethics, Advertising, and the White House Fashion Show." In Newspaper Fashion Editors in the 1950s and 60s. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73624-8_6.

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Lau, Kung Wong, and Pui Yuen Lee. "The Role of Stereoscopic 3D Virtual Reality in Fashion Advertising and Consumer Learning." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_7.

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Rizzo, Mary. "“For Us, By Us”: Hip-Hop Fashion, Commodity Blackness and the Culture of Emulation." In Testimonial Advertising in the American Marketplace. Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230101715_9.

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Strachan, John, and Claire Nally. "The Lady of the House (1890–1921): Gender, Fashion and Domesticity." In Advertising, Literature and Print Culture in Ireland, 1891–1922. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137271242_6.

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Strachan, John, and Claire Nally. "Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture." In Advertising, Literature and Print Culture in Ireland, 1891–1922. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137271242_8.

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Conference papers on the topic "Fashion and Advertising"

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Song, So Young, and Youn-Kyung Kim. "The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising." In Sustainability in Fashion -. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/susfashion.11458.

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Yu, Yi-Lin. "Mixed-Style Print Advertising Combining Fashion Photography and Digital Illustrations: Examining the Print Advertising of Consumer Products in Taiwan." In 2012 IEEE 9th Int'l Conference on Ubiquitous Intelligence & Computing / 9th Int'l Conference on Autonomic & Trusted Computing (UIC/ATC). IEEE, 2012. http://dx.doi.org/10.1109/uic-atc.2012.16.

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Winarni, Rina Wahyu. "How Advertising Enforces Local Cultural Identity Through Fashion in Timun Mas TV Ads." In 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201215.097.

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Lyu, Jewon, Jinhee Han, and Sha'Mira Covington. "A Preliminary Study: CSR Advertising, Mere Exposure, and Generation Z’s Social Activism in the Fashion-Industrial Complex." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.12144.

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Mohan, Permanand. "Learning Object Repositories." In InSITE 2005: Informing Science + IT Education Conference. Informing Science Institute, 2005. http://dx.doi.org/10.28945/2908.

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In order to reuse learning objects created by others, they must be made available to potential users on the Web, and services must be provided to allow users to discover, obtain rights to, and use these learning objects in their own instructional scenarios. In the learning object economy, these services are typically provided by learning object repositories, which are collections of learning objects that are accessible to users via a network without prior knowledge of the structure of the collections. This chapter discusses the important role played by learning object repositories in the learn

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Reports on the topic "Fashion and Advertising"

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Hur, Songyee, and Sejin Ha. Fair Trade Advertising: What Messages Do Fair Trade Fashion Brands Send to Consumers? Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1856.

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