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Journal articles on the topic 'Fashion and Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Hess, Brooklyn, and Barbara J. Phillips. "Exploring Advertising Equity in Fashion Advertising." Journal of Current Issues & Research in Advertising 39, no. 2 (2018): 192–205. http://dx.doi.org/10.1080/10641734.2018.1428251.

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Andersson, Svante, Anna Hedelin, Anna Nilsson, and Charlotte Welander. "Violent advertising in fashion marketing." Journal of Fashion Marketing and Management: An International Journal 8, no. 1 (2004): 96–112. http://dx.doi.org/10.1108/13612020410518727.

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3

Spalletta, Marica, and Lorenzo Ugolini. "Fashion/Social Advertising. What Happens When Fashion Meets Social Issues." COMMONS 3, no. 1 (2014): 118–58. http://dx.doi.org/10.25267/commons.2014.v3.i1.05.

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4

Barry, Ben, and Barbara J. Phillips. "The fashion engagement grid: understanding men's responses to fashion advertising." International Journal of Advertising 35, no. 3 (2015): 438–64. http://dx.doi.org/10.1080/02650487.2015.1037232.

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5

Martin, Richard. "Fashion in the Age of Advertising." Journal of Popular Culture 29, no. 2 (1995): 235–54. http://dx.doi.org/10.1111/j.0022-3840.1995.2902_235.x.

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6

Phillips, Barbara J., and Edward F. McQuarrie. "Narrative and Persuasion in Fashion Advertising." Journal of Consumer Research 37, no. 3 (2010): 368–92. http://dx.doi.org/10.1086/653087.

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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim millennials’ attitudes towards fashion advertising." International Journal of Advertising 38, no. 5 (2019): 796–819. http://dx.doi.org/10.1080/02650487.2019.1585648.

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8

RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual ch

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Zheng, Jin-Hui, Bin Shen, Pui-Sze Chow, and Chun-Hung Chiu. "The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences." Mathematical Problems in Engineering 2013 (2013): 1–16. http://dx.doi.org/10.1155/2013/534605.

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It is well known that purchase of luxury fashion brands is strongly influenced by social needs such as the need for uniqueness and the need of conformity. The existence of these two competing social needs separates customers into two groups who exhibit different buying behaviors. This paper concerns the impacts of such social influences between different consumer groups on pricing and advertising strategies of luxury fashion brands with penalty of insufficient advertising. We start by considering different advertising allocation strategies and derive the corresponding local optimal pricing and

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Park, Eun Hee, and Won Ja Lee. "A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising." Textile Coloration and Finishing 25, no. 4 (2013): 337–44. http://dx.doi.org/10.5764/tcf.2013.25.4.337.

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11

Ye, Minhee, and Eunhyuk Yim. "Pastiche of Art-Works in Fashion Advertising." Journal of the Korean Society of Clothing and Textiles 40, no. 6 (2016): 1072–84. http://dx.doi.org/10.5850/jksct.2016.40.6.1072.

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Eom, Hyo Jin, Nara Youn, and Dong Jae (Jay) Lim. "GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS." Global Fashion Management Conference 2019 (July 11, 2019): 429–31. http://dx.doi.org/10.15444/gfmc2019.04.05.02.

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13

Lascu, Dana-Nicoleta, Marta Marcheva, and Kendree Thieringer. "Magazine online advertising in France and the United States." Journal of Fashion Marketing and Management 20, no. 1 (2016): 120–35. http://dx.doi.org/10.1108/jfmm-09-2014-0063.

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Purpose – The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals. Design/methodology/approach – Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most

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14

Guedes, Biatriz, Aurore C. Paillard-Bardey, and Anke Schat. "Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience." International Journal of Market Research 62, no. 2 (2018): 124–26. http://dx.doi.org/10.1177/1470785318801152.

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Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target au

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15

Soshnikova, Irina Anatol'evna. "St. Petersburg’s ballet in fashion photography." Культура и искусство, no. 5 (May 2021): 25–36. http://dx.doi.org/10.7256/2454-0625.2021.5.35687.

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The subject of this research is the St. Petersburg&rsquo;s ballet in interpretation of the masters of fashion photography. The goal of this article consists in the analysis of specificity of modern fashion photography, and examination of the phenomenon of reference to the theme of ballet on the example of works of the prominent fashion photographers, such as Richard Avedon, Patrick Demarchelier, Deborah Turbeville, as well as certain Russian photographers. Special attention is given to examination of fashion photography not so much as the genre of photographic art, but as an important adve

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16

Dahlberg, Leif. "All Aboard the Louis Vuitton Train!" Pólemos 10, no. 1 (2016): 179–95. http://dx.doi.org/10.1515/pol-2016-0010.

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Abstract The article discusses fashion advertising as a means to access and understand contemporary social imaginary significations of the body politic, focusing on an advertising for Louis Vuitton. The article suggest that one can read advertising as a form of continuous, running commentary that society makes of itself, and through which one can unearth the social imaginary. The article finds a plethora of meanings in the selected advertising for Louis Vuitton, but the central finding is that the fashion advertising represents community as an absence of community; in other words as a deficit

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17

Fowler, Jie G., Timothy H. Reisenwitz, and Les Carlson. "Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads." Journal of Global Fashion Marketing 6, no. 3 (2015): 194–206. http://dx.doi.org/10.1080/20932685.2015.1032319.

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18

Chu, Shu-Chuan, and Yoo-Kyoung Seock. "The Power of Social Media in Fashion Advertising." Journal of Interactive Advertising 20, no. 2 (2020): 93–94. http://dx.doi.org/10.1080/15252019.2020.1802955.

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19

Kim, Jae-Eun, Stephen Lloyd, Keji Adebeshin, and Ju-Young M. Kang. "Decoding fashion advertising symbolism in masstige and luxury brands." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 277–95. http://dx.doi.org/10.1108/jfmm-04-2018-0047.

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PurposeThe purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising.Design/methodology/approachThis research employs a semiotic analysis of masstige brand advertising to discover those messages and themes that emerge and that communicate masstige values.FindingsThe research identifies identitary values that are exclusive to masstige brands, and those they share with luxury brands.Research limitations/implicationsThe purpose of this research is not to make generalizations; rather, its

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20

Lai, Yiwei, and Milda Perminiene. "Embracing imperfection: contemporary fashion communication and consumer well-being." Journal of Fashion Marketing and Management: An International Journal 24, no. 4 (2020): 685–703. http://dx.doi.org/10.1108/jfmm-03-2019-0040.

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PurposeFashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer culture has resulted in the creation of unrealistic self-image and negative effects that led to psychological illnesses and pathological behaviours. The purpose of this paper is to investigate the ideology behind the contemporary fashion advertising that embraces imperfection and is linked to consumer subjective well-being.Design/methodology/approachNine fashion ads were selected based on the WGSN consumer report Embrac

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21

Park, Jae-Ok, Kyung-Hoon Lee, and An-Nie Lee. "A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement." Journal of the Korean Society of Clothing and Textiles 31, no. 1 (2007): 131–40. http://dx.doi.org/10.5850/jksct.2007.31.1.131.

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22

Rahayu, Endang Edi. "Pengaruh Karakteristik Bintang Iklan dan E-Commerce terhadap Minat Beli Ulang Produk Fashion di Kota Madya Madiun." JURNAL EKOMAKS : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi 7, no. 2 (2019): 108–11. http://dx.doi.org/10.33319/jeko.v7i2.10.

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The number of internet users is increasing, thus causing the rise of people buying online. Marketing via online is considered more practical and more attractive consumer.Online shopping is a relatively new thing in Indonesia.Konsumen feel the need to find information about the product offered.One product offered is a fashion product.Pemilihan celebrities as endoser is considered will affect the interest of purchase . Then the company must really understand the characteristics of celebrities that are used as advertising stars. The results show that partially and simultaneously, the characterist

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23

Nannini, Victoria. "Fashion consumption in digital media: Multiple practices and new identities." Fashion, Style & Popular Culture 7, no. 4 (2020): 519–37. http://dx.doi.org/10.1386/fspc_00041_1.

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It is possible to assert that the fashion system constitutes a complex device that determines consumption agendas. Fashion clothing is massively consumed, and consumer habits are deeply affected by online advertising. These consumption practices are not simply passive, sometimes they are creative, yet they are still part of the fashion disciplinary device. In these consumption practices, a range of expressions and discourses between individuals may be detected as well as multiple subjectivities under construction within contemporary societies. The intention of this article is to shed some ligh

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24

Sienatra, Krismi Budi. "Penggunaan Brand Awareness sebagai Mediasi Antara Advertising dan Purchase Decision Produk Fashion Online." Jurnal Manajemen Bisnis dan Kewirausahaan 4, no. 6 (2020): 340. http://dx.doi.org/10.24912/jmbk.v4i6.9047.

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Hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan adalah menciptakan pelanggan baru dan mempertahankan pelanggan lama dengan cara selalu aktif dalam melakukan promosi produk salah satunya dengan advertising. Sebagian besar perusahaan mengandalkan dan menggunakan advertising guna memperbesar peluang agar produk lebih dikenal secara luas sehingga dapat menciptakan sebuah brand awareness. Tujuan dilakukannya penelitian ini adalah untuk mengeji pengaruh advertising terhadap keputusan pembelian produk fesyen online dengan merek ASTYLE dengan brand awareness sebagai variabel m

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25

Je, Eun-Suk. "A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -." Research Journal of the Costume Culture 20, no. 2 (2012): 251–62. http://dx.doi.org/10.7741/rjcc.2012.20.2.251.

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26

제은숙. "A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -." Research Journal of the Costume Culture 20, no. 2 (2012): 251–62. http://dx.doi.org/10.29049/rjcc.2012.20.2.251.

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27

Park, Ji-Young, Sung-Jee Chung, and Dong-Geon Kim. "The Fashion Involvement and Attitudes of Consumers toward Advertising and Buying Intensions According to Types of Jeans Advertising in Fashion Magazines." Journal of the Korean Society of Clothing and Textiles 34, no. 1 (2010): 40–49. http://dx.doi.org/10.5850/jksct.2010.34.1.40.

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28

Lee, Da-Ae, and Sun-Jin Hwang. "Effects of Types of Endorser and Fashion Goods, Fashion Involvement on Preference of Advertising." Korean Society of Beauty and Art 18, no. 1 (2017): 173–87. http://dx.doi.org/10.18693/jksba.2017.18.1.173.

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29

Siemens, Elena. "Diesel® Plays the Fool: Translating Performance in Fashion Ads." TranscUlturAl: A Journal of Translation and Cultural Studies 9, no. 1 (2017): 125. http://dx.doi.org/10.21992/t97w6p.

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This paper discusses the controversial “Be Stupid” advertising campaign by Diesel, recipient of the Grand Prix Lion at the Cannes International Advertising Festival (2010). Banned in some countries for its potentially negative impact on children, this campaign employs theatrical staging combined with provocative slogans, such as “Stupid Might Fail. Smart Doesn’t Even Try.” Illustrated with orginal images inspired by Diesel, the paper refers to prominent theorists and artists (from Derrida to Warhol) to consider the complex (and productive) relationship between translation and performance.

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30

He, Yi, Zhiying Liu, and Khalid Usman. "Coordination of Cooperative Advertising in a Two-Period Fashion and Textiles Supply Chain." Mathematical Problems in Engineering 2014 (2014): 1–10. http://dx.doi.org/10.1155/2014/356726.

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Previous studies related to cooperative advertising mainly focus on the one-period supply chain. In the fashion and textiles (FT) supply chain, the demand of most FT products (fashion clothing, vogue handbags, fashion shoes, and so on) varies over time due to the trends of fashion. In these conditions, a decision-making framework with a multiple-period supply chain becomes more realistic. In view of this, we investigate the optimal cooperative advertising strategies in a two-period FT supply chain consisting of a manufacturer and a retailer in two different scenarios: (i) each channel member m

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31

Pires, Helena. "The urban landscape and fashion advertising: the case of the DKNY brand." Comunicação e Sociedade 26 (December 28, 2014): 291–305. http://dx.doi.org/10.17231/comsoc.26(2014).2040.

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Investment in strategic communication, and especially in advertising, in the fash- ion design industry remains a prerequisite for promoting the brand value. The effectiveness of brand visibility and awareness depends mostly on advertising, both in the context of fash- ion magazines and the new media, and in the context of the outdoors medium, which is si- multaneously one of the most traditional and modern means of mass communication. This paper aims to analyse and discuss both dimensions. Firstly, it aims to provide an un- derstanding of how the urban landscape is built into fashion advertisi

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32

Wu, Zhu Li. "Analysis on Differential Equation of Decision Model Based on Matlab Simulation." Applied Mechanics and Materials 602-605 (August 2014): 3301–5. http://dx.doi.org/10.4028/www.scientific.net/amm.602-605.3301.

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This paper introduces Runge-Kutta method into the game decision model of advertising differential equation, and establishes the two-order Runge-Kutta and the four-order Runge-Kutta differential equation models to study the impact of new fashion product on the sales and the impact of supply chain on the overall performance. In order to verify the validity and reliability of the model, this paper uses the MATLAB software to design the algorithm of advertising promotion differential equation model, and gets the accounting system of three types of advertising sales, and uses this system to statist

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33

Murillo-Zegarra, Miluska, Carla Ruiz-Mafe, and Silvia Sanz-Blas. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps." Sustainability 12, no. 17 (2020): 6753. http://dx.doi.org/10.3390/su12176753.

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This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 3

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34

Stokes, Sally Sims. "Patterns of the Fair: Demorest's monthly magazine, the Centennial Exhibition of 1876 and analysis of fashion advertising art." Art Libraries Journal 42, no. 1 (2016): 26–34. http://dx.doi.org/10.1017/alj.2016.41.

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Fashion magazines contain hidden delights ripe for investigating. One can explore overt content and covert messages in fashion magazine advertising art by probing the periodical and its promotional images for historical or social clues and for the advertiser's manipulative methods. Art librarians can apply and encourage the use of analytical techniques in connection with fashion advertising art from any era or region of the world. The focus here is on a single firm, the Demorest Fashion and Sewing-Machine Company, best known for its paper sewing patterns, and how in a single volume of its mont

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35

Choi, Sun-Hyung. "The Response to Postmodern Fashion Advertisement and Advertising Effect." Journal of the Korean Society of Clothing and Textiles 32, no. 2 (2008): 328–39. http://dx.doi.org/10.5850/jksct.2008.32.2.328.

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36

Arkhipova, N. A. "Japanese culture in advertising of fashion industry 21th century." Vestnik of Saint Petersburg State University of Culture 1 (42) (2020): 142–48. http://dx.doi.org/10.30725/2619-0303-2020-1-142-148.

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37

Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Muslim consumers' attitudes toward fashion advertising: a conceptual framework." International Journal of Islamic Marketing and Branding 3, no. 3 (2018): 245. http://dx.doi.org/10.1504/ijimb.2018.095843.

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38

Leong, Vai Shiem, Nazlida Muhamad, and Muhammad Talha Salam. "Muslim consumers' attitudes toward fashion advertising: a conceptual framework." International Journal of Islamic Marketing and Branding 3, no. 3 (2018): 245. http://dx.doi.org/10.1504/ijimb.2018.10016953.

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39

Taylor, Charles R. "Advertising for Luxury and Fashion Goods: An Emerging Area." International Journal of Advertising 35, no. 3 (2016): 389–90. http://dx.doi.org/10.1080/02650487.2016.1163868.

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40

Buratto, A., and G. Zaccour. "Coordination of Advertising Strategies in a Fashion Licensing Contract." Journal of Optimization Theory and Applications 142, no. 1 (2009): 31–53. http://dx.doi.org/10.1007/s10957-009-9511-x.

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41

Cho, Yun Su. "A Study on Parody in Fashion Brand Advertising Campaign." Journal of Basic Design & Art 21, no. 5 (2020): 525–46. http://dx.doi.org/10.47294/ksbda.21.5.38.

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42

G. Fowler, Jie, Timothy H. Reisenwitz, and Aubrey R. Fowler. "Fashion globally." Qualitative Market Research: An International Journal 17, no. 3 (2014): 172–91. http://dx.doi.org/10.1108/qmr-04-2013-0022.

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Purpose – The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective. Design/methodology/approach – This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years. Findings – Both Ch

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43

Lee, Okkyung, Yejin Lee, and Heeran Lee. "Investigation of Fashion Sharing Platform for Sustainable Economy—Korean and International Fashion Websites before and after COVID-19." Sustainability 13, no. 17 (2021): 9782. http://dx.doi.org/10.3390/su13179782.

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In this study, we analyzed the changes in South Korean and international fashion sharing websites before and after the COVID-19 pandemic to suggest ways to use fashion sharing services for sustainable fashion. Additionally, we evaluate the usability and accessibility of the site to provide usable data when configuring the fashion sharing service site. Changes in various elements of 21 domestic and foreign fashion sharing websites were analyzed. Five websites were selected and assessed for their usability and accessibility using Likert scales. Results revealed that the sharing price was approxi

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44

Sharif, Khurram, Asif Raza, and Amit Das. "Fashion model profiles: the intersection of self, ideal and preferred." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (2018): 23–42. http://dx.doi.org/10.1108/apjml-06-2016-0093.

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Purpose The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion advertising. Design/methodology/approach The study sample consisted of 161 young female (18-30 years old) university students from the State of Qatar. A research questionnaire was designed to assess the perceptions of young Qatari females toward the facial features of a cluster of international fashion models representing a variety of looks. Due to the cultural sensitivity o

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45

Spagnol Simi dos Santos, Silvia, and Giandra Ceron. "Symbolic Power in Fashion Advertising. Study of Advertising in Mulberry’s Autumn / Winter 2013/14 Campaign." Eikon journal on semiotics and culture, no. 1 (June 15, 2017): 17–26. http://dx.doi.org/10.20287/eikon-n01-a02.

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46

Skjulstad, Synne, and Andrew Morrison. "Fashion Film and Genre Ecology." Journal of Media Innovations 3, no. 2 (2016): 30–51. http://dx.doi.org/10.5617/jmi.v3i2.2522.

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We analyse the challenges and changing character, production and consumption of the emerging genre fashion lm through a genre as ecology approach. This approach accounts for the complexity of various rhetorical practices used within the creative industries, such as fashion. We find that digital mediation compels genre innovation in networked cultures in the mediation of fashion. We examine three fashion films to ascertain how they function as cultural production within web- and mobile-based communication and networked articulations. These need to be understood as part of distributed, polyvocal

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47

Kim, Tae Youn. "Male Consumer’s Perceptions of Fashion Brands’ Advertising Investmentand Brand Equity." Fashion & Textile Research Journal 22, no. 2 (2020): 192–201. http://dx.doi.org/10.5805/sfti.2020.22.2.192.

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48

Beom, Seo Hee, and Eun Hyuk Yim. "Artistic Expression in the Fashion Advertising Photography of Juergen Teller." Korean Society of Fashion Design 17, no. 4 (2017): 1–17. http://dx.doi.org/10.18652/2017.17.4.1.

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49

Ji, Hye Kyung. "The Effects of Advertising Expenditure on Sales in Fashion Companies." International Journal of Costume and Fashion 17, no. 1 (2017): 17–28. http://dx.doi.org/10.7233/ijcf.2017.17.1.017.

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50

Park, Hye-Sun. "Advertising effects of the affect induced by TV fashion advertisements." Korean Journal of Human Ecology 17, no. 3 (2008): 493–500. http://dx.doi.org/10.5934/kjhe.2008.17.3.493.

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