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Dissertations / Theses on the topic 'Fashion and Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 10 February 2022

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1

Backe, Peter N. "The role of fashion supermodels in advertising." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365548.

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2

Ford, Jennifer. "Fashion advertising, men's magazines, and sex in advertising : a critical-interpretive study." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002358.

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Ford, Jennifer. "Fashion Advertising, Men’s Magazines, and Sex in Advertising: A Critical-Interpretive Study." Scholar Commons, 2008. https://scholarcommons.usf.edu/etd/246.

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This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men's magazines as visual rhetoric. Historically, studies on sexual images of women in advertising have focused on content analyses of these images and how they affect women. This study asks how sexualized imagery of women functions rhetorically as part of a branding message designed to sell products. The exemplar advertisements were chosen specifically for their sexual imagery from an earlier study by the researcher on sexual images of women in fashion advertisements found in men's magazines. The m

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Slaton, Kelcie Shaelyn. "Best Practices in Targeted Advertising for Fashion Entrepreneurs." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011865/.

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A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrepreneurs regarding effective target market practices. The purpose of the second study was to determine

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Stelzer, Blenda R. "Full advertising campaign for Collegienne Shops." Virtual Press, 1986. http://liblink.bsu.edu/uhtbin/catkey/491460.

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Presented in the creative project is a full advertising campaign for Collegienne Shops, a department store located in Muncie, Indiana adjacent to the campus of Ball State University. The campaign utilized a newly developed logo together with new color schemes and concepts to create a new image for the store. The goal of this new image was to attract younger, college aged customers, while continuing to appeal to the traditionally affluent, older clientele, with no large adjustments in the store's product lines.The new logo, color schemes and concepts of the advertising campaign, coupled with ne

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OLIVEIRA, BEATRIZ D. AVILA RENAULT DE. "RECOMMENDATION OR ADVERTISING?: A STUDY ON FASHION BLOGS CREDIBILITY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24537@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>Os blogs de moda atraem uma grande audiência de mulheres em busca de inspirações sobre como se vestir. As leitoras procuram seguir as sugestões de autoras de bom gosto, com características demográficas similares às suas, e em que possam confiar. Este é o principal benefício oferecido pelo blog quando comparado às mídias tradicionais: ao blog é atribuído maior confiança, visto que as autoras estariam livres de vieses e r

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Paitoonmongkon, Chanoknart. "The public relations campaign for Bangkok fashion week, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2938.

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The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

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Elvish, Andrew William. "Death becomes her : the death aesthetic in/as fashion advertising." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq26023.pdf.

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LaCaze, Tray. "The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity." Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2887/.

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The

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Lo, Mun-sze Anita. "City as fashion : urban transformation of Causeway Bay /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25949044.

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Barry, Benjamin. "A dream we can believe in : a cross-cultural analysis of consumers' responses to models and promotional copy in fashion advertising." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610449.

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12

Tallvod, Lynn. "Sadvertising : Communicating the problems of the fashion industry." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15194.

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This work serves as a way of communicating the dark side of fashion to provoke change. Consumers is placed in the loop that consists of consumerism, fast fashion and advertising, and this work will try to expose that loop. This work aims to critique how fashion is consumed and sold through printing images from the dark side of fashion in combination with texts from advertisements to open up a conversation. The method to do this is by digital printing and transfer printing images from the dark side of the fashion industry on sustainable materials, combining the images with advertising texts. Th

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Abdulrahman, Abubakar, and Citra Hussien. "The Role Of Online Video Advertising In Brand Awareness." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-75032.

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The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.

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Lin, Yi. "Comparative Analysis of Advertising Value Appeals Reflected in U.S. and Chinese Women's Fashion Print Advertisements." Digital Commons @ East Tennessee State University, 2009. https://dc.etsu.edu/etd/1809.

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Analyzing 549 advertisements in Chinese and U.S. women's fashion magazines, this research studies the role of western culture in reshaping Chinese cultural values in terms of modernity, tradition, individualism, and collectivism as well as in the use of western fashion models and language. Results indicate that there is no statistical difference in individualistic and modernity values between U.S. and Chinese print ads in women's fashion magazines. In 1 of the product characteristics, shared products, collectivism values in Chinese ads are not found more than those in U.S. ads as it is assumed

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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in t

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Bosnitch, Katherine. "A little on the wild side : Eaton's prestige fashion advertising published in the Montreal Gazette, 1952-1972." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0016/MQ47870.pdf.

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Acharya, Anjali, and Lycke Ristimäki. "What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22075.

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Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. As a result, there is an increasingly visible marketing phenomenon, called Femvertising, which merges the feministic ideology of empowerment and liberty with brand image and sales. The purpose of the study is to explore consumers’ opinions about femvertising by fashion brands. Within this, the thesis seeks to explore how consumers feel about these advertisements and the outcome they perceive these to have. Thro

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盧敏思 and Mun-sze Anita Lo. "City as fashion: urban transformation of Causeway Bay." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31986687.

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Colette, Shelly Carmen. "The Garden, the Serpent, and Eve: An Ecofeminist Narrative Analysis of Garden of Eden Imagery in Fashion Magazine Advertising." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22908.

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Garden of Eden imagery is ubiquitous in contemporary print advertising in North America, especially in advertisements directed at women. Three telling characteristics emerge in characterizations of Eve in these advertising reconstructions. In the first place, Eve is consistently hypersexualized and over-eroticized. Secondly, such Garden of Eden images often conflate the Eve figure with that of the Serpent. Thirdly, the highly eroticized Eve-Serpent figures also commonly suffer further conflation with the Garden of Eden itself. Like Eve, nature becomes eroticized. In the Eve-Serpent-Eden confla

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Thorén, Elin, and Gabriella Yngvesson. "Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52944.

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Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. There are several studies that have highlighted the issues regarding the use of exclusively thin models among fast fashion companies,

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Nyström, Frida, and Mimmi Forsberg. "Is Sexism in Advertising really Necessary? : A quantitative study about Women's Attitudes towards Quality Attributes within the Female Fast Fashion Industry." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-83739.

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Advertising is constantly surrounding us in different shapes, meaning that companies need to stand out in order to invoke people's attention. Advertising reflects the society's current norms which means that the media and society's values affect each other (Fagerström & Nilsson, 2008). Women have for a long time been objectified and presented in stereotypical roles since sexism is a common component in advertising (Grau & Zotos, 2016). An industry that is frequently being accused of promoting an asymmetrical image of women's bodies is the fast fashion industry (Fay & Price, 1994).

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Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines

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Agustoni, Marina. "O corpo ciborgue na publicidade de moda: o papel do jeans." Pontifícia Universidade Católica de São Paulo, 2011. https://tede2.pucsp.br/handle/handle/4348.

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Made available in DSpace on 2016-04-26T18:11:17Z (GMT). No. of bitstreams: 1 Marina Agustoni.pdf: 8494118 bytes, checksum: ae3624fdcb4b20f8198280dd93daba25 (MD5) Previous issue date: 2011-10-28<br>The intention of this research is to analyze the increasing mechanization of bodies in fashion ads in the last three years and, in parallel, the part of jeans in the process. It's also to examine the influence of technology on fashion and its corollary: the cyborg body. So the objects of the research are fashion, fashion advertising, jeans, cyborg and the cyborgzation. The selected corpus is compos

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Hägglund, Charina Montemar. "Market Orientation as a Branding Strategy." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88950.

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Granero, Arlete Eni. "A linguagem das marcas de calçados da moda: um enfoque publicitário." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/27/27134/tde-04082009-213337/.

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O objetivo geral do estudo consiste em investigar os aspectos da linguagem da propaganda, das marcas escolhidas para o estudo de casos (Sândalo; Carmen Steffens e Democrata) utilizando como referencial a propaganda comercial (anúncios da mídia impressa) dos calçados da moda. Existe a necessidade de verificar dois aspectos fundamentais no processo de comunicação: o emissor e o receptor, respectivamente o profissional da área de marketing e o grupo de clientes. Sob o ponto de vista do profissional de marketing, o objetivo da ação, o posicionamento e a estratégia de comunicação; e sob o ponto de

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Lind, Linnea, and Cassandra Olsson. "Consumer Experience of Online Behavioural Advertising : A qualitative study exploring factors influencing consumer experience of OBA by Swedish online fashion retailers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39470.

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Background For companies operating in the online fashion retail sector, understanding consumer behaviour is vital because of increased competition in the online market. The techniques for acquiring the necessary consumer information have, along with the digital revolution, become increasingly analytical and with this new marketing strategies and technologies have emerged. Online Behavioural Advertising (OBA) is one of these technologies, which give companies possibilities to deeply understand consumers and their online behaviour. Further, this provides advertisers with valuable information of

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Wang, Kaidi. "The impact of advertisements: how female magazine readers in China perceive fashion magazine advertisements and white skin." Thesis, Kansas State University, 2017. http://hdl.handle.net/2097/38273.

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Master of Science<br>Department of Journalism and Mass Communications<br>Xiaochen A. Zhang<br>Most of the models in Chinese fashion magazine advertisements are Caucasian women today. White skin, as one of their Caucasian characteristics, is particularly emphasized. Millions of Chinese women are bombarded with the advertising’s message of “having white skin is beautiful” every day. My research suggests that this kind of adverting depicts white skin as a beauty ideal; the prevalence of Caucasian models in whitening products’ magazine advertisements constructs body-esteem, self-esteem, and purcha

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Kuchařová, Michaela. "VLIV MÓDNÍCH BLOGEREK NA NÁKUPNÍ CHOVÁNÍ SPOTŘEBITELE." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359783.

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This diploma thesis deals with the phenomenon of Czech fashion bloggers in terms of its impact on consumer buying behavior. It summarizes theoretical knowledge about blog, blogging, buying behavior and marketing communication tools that can be found on blogs. Theoretical knowledge is translated into practice using content analysis of blogs and questionnaire surveys. The aim of the work is to find out whether fashion bloggers have an impact on the consumer's buying behavior and also what marketing communication tool is most important to them. For the coherence of the topic, qualitative research

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Srivats, Priya Shyam. "From Dolores Haze to Dakota Fanning: How Nabokov's Little Girl Went from Being a Victim of Sexual Assault to a Fashion Icon." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/scripps_theses/223.

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This paper seeks to establish a critical understanding of issues of sexualization and re-appropriation and how they relate to contemporary fashion advertising that specifically utilizes the Lolita Effect.

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Koo, Wanmo. "Generation Y Attitudes toward Mobile Advertising: Impacts of Modality and Culture." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30480/.

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Mobile phone usage has grown rapidly and is widely used as an advertising channel. Both short message service (SMS) and multimedia messaging service (MMS) are typically used for mobile advertising. The goals of this study are to examine the determinants of attitudes toward mobile advertising in an apparel context and subsequent impact on behavior intention and to investigate the effects of modality and culture on attitudes toward apparel mobile advertising. Results indicate that entertainment, informativeness, irritation, and credibility are determinants of attitudes toward apparel mobile adve

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Passarelli, Ana Paula Martins. "O gênero na propaganda de moda brasileira analisada a partir dos elementos de design do vestuário." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21323.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-08-09T12:32:26Z No. of bitstreams: 1 Ana Paula Martins Passarelli.pdf: 1327249 bytes, checksum: 61e6ef688f25415634c194784d026f65 (MD5)<br>Made available in DSpace on 2018-08-09T12:32:26Z (GMT). No. of bitstreams: 1 Ana Paula Martins Passarelli.pdf: 1327249 bytes, checksum: 61e6ef688f25415634c194784d026f65 (MD5) Previous issue date: 2018-06-27<br>This research intends to develop semiotic analysis about the signs of gender in advertising and fashion propaganda. It seeks to understand how fashion propaganda represented gender roles a

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Lazo, Castillo Mauricio Joshua. "Los fashion films como recurso de branded content en el sector de moda peruano: Caso Kuna." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652996.

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La comunicación publicitaria ha ido evolucionando cada vez más a medida que el consumidor también comienza a adecuarse a las nuevas tendencias, convirtiéndose en un usuario con mucha mayor exigencia al momento de buscar satisfacer sus necesidades. Esto implica que la comunicación aplicada por marcas a nivel global también deban situarse en las estrategias de comunicación actuales como el comunicar historias y/o experiencias, de forma atractiva e impactante con el objetivo de mantenerse actualizados con esta evolución del mensaje y seguir enamorando a los usuarios. Así, implementan herramienta

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Ferreira, Frederica Cláudia Gouveia. "Styling e consultoria de imagem." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2016. http://hdl.handle.net/10400.5/13440.

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Dissertação de Mestrado em Design, com a especialização em Design de Moda, apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>Atento ao particular gosto e interesse na área do styling e à ambição de obter experiência no ramo, coube a oportunidade de realizar um estágio de natureza profissional na empresa Pulp Fashion, pelo período de 6 meses. Deste modo, ao longo desta dissertação, pretende-se clarificar e contextualizar o styling, bem como, expor a sua prática em contexto empresarial. A investigação previu a experimentação das áreas de est

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Fancy, Temitope M. "Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etd/2378.

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This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that menti

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Coras, Sosa Caroline Lucy. "Percepciones de los jóvenes universitarios de la UPC sobre el recurso publicitario del fashion film dentro de la publicidad social actual. Caso “End of the world” - Short Film | Covid 19." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653559.

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El presente artículo de investigación consiste en conocer cuales son las percepciones de los jóvenes universitarios de la UPC sobre el recurso publicitario del fashion film dentro de la publicidad social actual abordando específicamente el caso “End of the world” - Short Film | Covid 19. Esta línea de investigación busca proponer una nueva forma de comunicación para el público, para ello se busca conocer su percepción acerca de una técnica muy poco tocada en el ámbito publicitario, como es el fashion film aterrizandolo en el ámbito social. Es por ello, que se contextualizará los términos de pe

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Danielsson, Micela, and Frida Åhs. "Den avgörande uppfattningen : En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag." Thesis, Örebro University, Department of Humanities, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-1887.

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<p>Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.</p><p>Seminar date: 2008-01-14</p><p>Course: Candidate thesis media and communication, 15 ECTS,</p><p>Authors: Micela Danielsson, Frida Åhs</p><p>Advisor: Larsåke Larsson</p><p>Five keywords: Profile, Image, Brand, Fashion and Advertising</p><p>Purpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies’ image in the eye of the consumer.</p><p>Methodology: A qualitative method has been used in the paper, focusgruops interview with r

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Quiterio, Capeli Marilia. "Micro-influencers’ impact on engagement levels for fashion retail brands on Instagram." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/884.

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With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were anal

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Roedl, Sara J. "Campaigning for Real Beauty or Reinforcing Social Norms? An Analysis of the Correlation of the Dove Campaign for Real Beauty and Advertisements in Fashion Magazines." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/241.

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Since 2004, the Dove personal care product brand has received much praise for widening the definition and discussion of beauty through the use of nontraditional models in its Campaign for Real Beauty advertisements. This study examined the content of the Campaign for Real Beauty ads and the content of ads in magazines that ran Campaign for Real Beauty ads. This textual analysis of a series of five Campaign for Real Beauty billboards, commonly referred to as the Dove Vote Ads, sought to determine whether the message of the Dove Vote Ads was consistent with the Campaign for Real Beauty's state

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Elman, Débora. "O discurso híbrido do jornalismo de moda : estratégias do Jornalismo, da Publicidade e da Estética." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/157675.

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A tese analisa o jornalismo de moda, problematizando o funcionamento dessa prática comunicativa em relação ao seu discurso. Concluímos que este é um discurso híbrido, fortemente constituído pela interdiscursividade do jornalismo, da publicidade e da estética. O trabalho busca compreender de que modo o discurso jornalístico de moda se organiza, como resultado de um processo, e como realiza a gestão dos outros discursos que o conformam como um gênero discursivo singular. Para examinar o funcionamento deste discurso híbrido, selecionamos três tipos de matérias jornalísticas de moda: as reportagen

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Lima, Ana Patrícia Batista de. "Moda democrática: o jeans e seus processos comunicativos." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/5201.

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Made available in DSpace on 2016-04-26T18:17:53Z (GMT). No. of bitstreams: 1 Ana Patricia Batista de Lima.pdf: 3566146 bytes, checksum: 7afc6003f1be941ca9b50d2d2cb38039 (MD5) Previous issue date: 2009-05-11<br>This research has the purpose to investigate the jeans pathway along the years binding it to democratic aspect, as a garment adopted for different social groups. Here is analyzed how and why the jeans fashion is a deep-rooted custom in social context and what is the role of Advertising on the construction of this garment´s image. Knowing that fashion is defined from social levels, this

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Oglesby, Corliss Deionn. "The New Frontier of Advertising: Computer-Generated Images as Influencers." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/861.

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The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to di

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Ruiz, Mutikainen Linnéa. "The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre." Thesis, Stockholms universitet, Institutionen för mediestudier, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157278.

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The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. This is investigated through three research questions focusing on what journalistic and marketing discourses that are apparent in advertorials and click-based material; what blend of genres that are seen in different kinds of text commercial on ELLE.se and what discursive conflicts between journalistic ideals and commercial pressure are seen in the production of advertorial content

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DeLong, Ellen Elizabeth. "Advertising Domesticity: A Content Analysis of Traditional Messages in Seventeen Magazine, 1946-1948." University of Akron / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=akron1216912746.

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Ok, Pelin. "European luxury fashion brand advertising and marketing relating to nostalgia: a focus on Dolce&Gabbana adverts with a comparison to Italian cinema after World War II." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/667066.

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La investigación examina cómo las marcas europeas de moda de lujo utilizan la nostalgia en su estrategia de publicidad y marketing, y en concreto, cómo el concepto de nostalgia utilizado en los anuncios de Dolce & Gabbana refleja la sociedad italiana, su estilo de vida y el cuerpo de la mujer. Asimismo, la tesis compara estos elementos con los tópicos presentes en el cine producido en Italia tras la II Guerra Mundial, estableciendo paralelismos y divergencias entre la publicidad y el neorrealismo cinematográfico italiano. La investigación utiliza el análisis de contenido de imágenes, la teoría

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Santarelli, Christiane Paula Godinho. "Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-21102010-102606/.

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Processos de análise da imagem gráfica: um estudo comparativo da publicidade de moda. Esta pesquisa que tem como principal objetivo analisar comparativamente anúncios publicitários impressos de moda1 nacionais e internacionais com a intenção de entender seu processo persuasivo, os recursos de sedução e de manipulação. Para atingir este objetivo, resgataremos algumas das principais propostas de análise da imagem na publicidade impressa e contribuiremos com uma sugestão para um novo modelo que segue a trajetória da percepção da imagem à ação esperada do leitor modelo incluindo considerações sobr

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Martins, Josemar. "A CONSTRUÇÃO DA IDENTIDADE EM CAMPANHAS/PEÇAS FOTOGRÁFICAS DE MODA DE MARCAS NACIONAIS." Universidade Federal de Santa Maria, 2013. http://repositorio.ufsm.br/handle/1/6341.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This dissertation proposes to examine, since the perspective of a discursive semiotics, advertising communication targeted to fashion, examining in particular photographic fashion advertising texts in their broader context, that is, inside the vehicle, and related to the fashion campaign to which they belong to , in order to check out how they build the identity and image of the brand and / or products advertised, and what are the strategies which are used to summon your target audience to the consumer and interaction with the bran

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Söderström, Jasmine, and Julia Magnusson. "Kommunikation med genusperspektiv i ett modesammanhang." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14014.

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Uppsatsen undersöker hur man kan arbeta med kommunikation och genusfrågor i ett modesammanhang, vilken respons och effekt kommunikationen kan leda till samt om denna kommunikation kan bidra med konkurrensfördelar hos modeföretag. I arbetet undersöks hur ett modeföretag arbetar med genusfrågor och genusorienterad kommunikation samt vilken respons kommunikationen kan få, med fokus på den kvinnliga konsumenten som mottagare på marknaden. Många företag arbetar idag med kampanjer och kollektioner som fokuserar på genusfrågor och att försöka bryta stereotypiska uppfattningar kring manligt och kvinnl

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Yamashita, Kyoko, and Emma Stenson. "Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22007.

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Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. Research Purpose: The purpose of this research is to analyze Swedish male's perspectives of male representations in fashion advertising, specifically, sexualized, and objectified male representations and its effects on brand image. Methodology: For this study,

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Droščáková, Jana. "Marketing módnych značiek so zameraním na značku Zara." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198056.

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The diploma thesis concerns with the specifics of fashion industry and marketing of fashion brands, with a closer focus and attention on a Spanish clothing brand Zara.The purpose of this work is to offer the reader an overview of marketing methods and tools used by fashion brands to reach, get and keep customers and to specify the actual forms of marketing communication used by the renowned Zara. The goal of the thesis is to find out the awareness of these marketing tools among Czech customers, what they think of the brand itself and then provide suggestions to improve its existing image. The

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Graham, Mary A. "THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY." UKnowledge, 2012. http://uknowledge.uky.edu/mat_etds/2.

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Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals pos

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