Academic literature on the topic 'FASHION E-RETAILER'

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Journal articles on the topic "FASHION E-RETAILER"

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Mou, Jinjin, and Shuyun Wang. "Value-Added Service for Fashion Product Supply Chain with Overseas Warehouse Logistics Outsourcing." Mathematical Problems in Engineering 2023 (February 13, 2023): 1–14. http://dx.doi.org/10.1155/2023/8798358.

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To quickly respond to consumer demand, more and more fashion product cross-border e-commerce (CBEC) retailers outsource international logistics to an integrated overseas warehouse logistics provider (OWLP). Due to the scarcity of integrated OWLP, this paper investigates the effect of the Stackelberg game, where the OWLP dominated the supply chain, and the cooperative game where the retailer and the OWLP are consistent with the interests, on pricing, and the comprehensive value-added service (VAS) strategy for a fashion product and explores the effect of demand coefficient factors on decision-m
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Lorenzo-Romero, Carlota, María-Encarnación Andrés-Martínez, María Cordente-Rodríguez, and Miguel Ángel Gómez-Borja. "Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective." SAGE Open 11, no. 1 (2021): 215824402097916. http://dx.doi.org/10.1177/2158244020979169.

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This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This quali
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Mutha, Aditi. "ZUDIO BY TATA GROUP: THRIVING IN THE BRICK-AND-MORTAR ERA." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 02(I) (2024): 165–69. http://dx.doi.org/10.62823/7.2(i).6626.

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This study explores the strategic resilience and transformation of Zudio, a fashion retailer under the esteemed Tata Group. In an era overshadowed by e-commerce, Zudio, known for its affordable fashion offerings, has defied industry trends by thriving as a brick-and-mortar retailer. The study delves into the innovative measures and strategic decisions taken by Zudio's leadership to maintain its relevance and profitability in an evolving retail landscape. It provides insights into the challenges faced and the tactics employed to ensure Zudio's continued success as a physical retail brand.
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Vijaya Bhaskar.Reddypogu, Devi Prasad.U. "Demand Forecasting in E-Commerce Fashion Retail: A Comparative Study of Generative AI, LSTM and ARIMA Models." Journal of Information Systems Engineering and Management 10, no. 18s (2025): 23–28. https://doi.org/10.52783/jisem.v10i18s.2876.

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Introduction: Demand forecasting is considered one of the most significant factors of the challenge when working in the highly volatile and competitive field of e-commerce fashion retailing. This paper presents a comparative analysis of three prominent forecasting approaches: Autoregressive models (ARIMA), Long Short Term Memory (LSTM) and Generative Adversarial Network models Objectives: The study aims to analyze the effectiveness of Generative AI, LSTM, and ARIMA Models in Demand Forecasting in E-Commerce and compare their performance Methods: This article analyzes research articles, reports
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Baek, Eunsoo, Ha Kyung Lee, and Ho Jung Choo. "Cross-border online shopping experiences of Chinese shoppers." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (2019): 366–85. http://dx.doi.org/10.1108/apjml-03-2018-0117.

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Purpose The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers’ perceptions of product authenticity and their trust in retailers, key drivers of behavioral intentions. Design/methodology/approach Two experimental conditions were utilized. Geographic cues depicted a famous shopping district in the retailer’s country (South Korea) or the shopper’s country (China). Study participants were female Chinese consumers in their 20s and 30s
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Książkiewicz, Dorota, and Wojciech Piotrowicz. "LAST MILE LOGISTICS DELIVERY IN THE FASHION RETAIL SECTOR: THE CASE OF POLAND." Zeszyty Naukowe Uniwersytetu Gdańskiego. Ekonomika Transportu i Logistyka 69 (November 3, 2017): 51–61. http://dx.doi.org/10.5604/01.3001.0010.5561.

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The paper analyses the delivery options available to Polish customers. It compares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overview of logistic systems is presented and delivery options as well as product return conditions are analysed. This snapshot of the fashion market confirms that Polish customers have a wide choice of delivery options, from home delivery, through manned collection points (post offices, kiosks and others), to a well-developed city network of automate
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Gong, Mao-Jun, and Jing Wang. "The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model." Business Prospects 1, no. 1 (2020): 66–77. http://dx.doi.org/10.52288/bp.27089851.2020.12.05.

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China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily target
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Shi, Ye, Ting Wang, and Layth C. Alwan. "Analytics for Cross‐Border E‐Commerce: Inventory Risk Management of an Online Fashion Retailer." Decision Sciences 51, no. 6 (2020): 1347–76. http://dx.doi.org/10.1111/deci.12429.

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Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (2013): 28–33. http://dx.doi.org/10.2478/gfkmir-2014-0015.

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Abstract E-commerce is gaining ground and leaving the role of traditional brick-and-mortar stores open to question. With this in mind, a team of researchers performed a case study to determine what effects the store openings of one multichannel retailer of fashion, home furnishings and high-end accessories would have on its catalog and online sales. The opening of brick-and-mortar stores had positive and negative effects for the retailer, but complementary consequences clearly outweighed sales drops in individual channels: In the short term, only catalog sales declined slightly. But over time,
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Gustafsson, Emmelie, Patrik Jonsson, and Jan Holmström. "Reducing retail supply chain costs of product returns using digital product fitting." International Journal of Physical Distribution & Logistics Management 51, no. 8 (2021): 877–96. http://dx.doi.org/10.1108/ijpdlm-10-2020-0334.

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PurposeThis paper investigate how fit uncertainty impacts product return costs in online retailing and how digital product fitting, a pre-sales fitting practice, can reduce fit uncertainty.Design/methodology/approachThe paper analyzes the current performance of a retailer's e-commerce and return operations by estimating costs generated by product returns, including product handling costs, tied-up capital, inventory holding costs, transportation costs, and order-picking costs. The estimated costs were built on 2,229 return transactions from a Scandinavian fashion footwear retailer. A digital pr
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Dissertations / Theses on the topic "FASHION E-RETAILER"

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Kelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24620.

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Submitted by Carlota Kelly (carlotakelly@hotmail.com) on 2018-08-08T10:46:06Z No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)<br>Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_f
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Kelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26197.

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Submitted by Carlota Kelly (carlotakelly@hotmail.com) on 2018-08-08T10:46:06Z No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)<br>Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_f
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Mazzardo, Luca <1989&gt. "Corporate social responsibility e fashion retailers: il caso Inditex." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8195.

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L'elaborato affronta in principio l'evoluzione della Corporate Social Responsibility in ambito letterario, introducendo quelle che risultano essere le basi per un comportamento socialmente responsabile da parte di un’azienda. Successivamente l’analisi è rivolta all'illustrazione di un caso concreto, riguardante una società fortemente attiva in tale senso, ed operante nel settore del fashion: Inditex Group. Il focus è rivolto alla comprensione di quelle che sono le iniziative, le politiche e gli strumenti utilizzati nei confronti delle tre dimensioni della CSR, confrontando il profilo di sosten
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Ghazal, Mohammed Zaki, Miranda Okello, and Beatra Berisha. "Antecedents of E-Loyalty in the Context of Online Fashion Retailers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96092.

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With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers.As a result, it is evident that future and current fashion retailers must have some form of online presence in order to succeed in today’s landscape. The purpose of this paper was to explain the effect of e-trust, e-satisfaction and e-service quality on e-loyalty in the context of online fashion retailers. In order to ful
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Rahman, Muhammad Muktadir. "Brand value of online fashion retailers in Bangladesh." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23892.

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Creating brand value is a vital procedure for online fashion retailers to customers. In Bangladesh, todays, e-commerce fashion is a new trend for the consumers. People are purchasing through online than ever before in Bangladesh. In particular, there are fewer research that provides insight on how online fashion enterprises create their brand value to. For this, it is important for retailers to create brand value to consumers for their e-trade. Therefore, the author found it interesting to research the brand value of online fashion retailers to customers. From previous literature, there are so
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Manneh, Mariama. "The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23842.

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Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. This thesis involved the use of
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Kostadinova, Mila Dimitrova, and Natalie Embaye. "Augment App: Potential Implications on E-commerce : A Multi-Case Study on Swedish Online Fashion Retailers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41220.

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Retail is shifting from physical shopping experience to a more online experience. However, the transition is not happening without pains and both consumers and companies alike face challenges when it comes to utilizing all the benefits that the flexibility brings. One of the biggest issues that the online fashion industry is facing, is product evaluation and the resulting high returns rate. Customers are unable to fully evaluate the products due to, for example, insufficient information, faulty information and the fact that size guides are not reliable, which are incentives for the customers t
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Luong, Ngoc Anh Minh, and Liangqi Wang. "Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387796.

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Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. Factors influencing the usage of e-commerce channels within internationalisation by Swedish SME fashion retailers will be investigated.  Design/methodology/approach −The overall methodology used in this study is q
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SHARMA, AKSHITA. "A STUDY OF BRAND POSITIONING OF FASHION E-RETAILER WITH REFERENCE TO MYNTRA." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19025.

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Brand Positioning has consistently assumed a significant job in Consumer purchasing dynamic. Organizations goes through bunches of cash for its Branding and to arrive at the client with positive brand picture. This investigation is directed to perceive what significance does a purchaser have in buying choice in design e-retail industry with extraordinary reference to organization Myntra. In the time of globalization electronic promoting is an extraordinary unrest. In the course of the most recent decade greatest business associations are running with mechanical change. Internet s
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Silva, Diogo Vieira da. "Modeling the pricing strategy of an e-commerce luxury fashion retailer: A machine learning approach." Master's thesis, 2018. https://hdl.handle.net/10216/115532.

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Book chapters on the topic "FASHION E-RETAILER"

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Rashid, Arooj, and Anthony Kent. "Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5902-7.ch002.

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This chapter outlines and explores how consumers access the e-servicescape of online value-led fashion retailers and form country of origin perceptions. The focus is on online fashion virtual environment, branding, and country of origin perceptions. The development of online fashion retailers is described, as is how consumers associate with country of origin when evaluating fashion retail websites. The chapter further discusses country of origin for several online value retail brand settings. It uses case studies to set the scene. Finally, the chapter presents the critical implications of the
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Tambo, Torben, and Ole Egebjerg Mikkelsen. "Fashion Supply Chain Optimization." In Designing and Implementing Global Supply Chain Management. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9720-1.ch001.

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In global, short-life-cycle supply chains, the Make-to-Order (MTO) principle of purchasing is dominant in securing the match between customers' commitment and ordered goods. Risk can be addressed by linking knowledge on inbound logistics to the market by use of e-business solutions. This chapter describes a multi-method approach using both traditional B2B and B2C methods of sales initiatives as an e-business system connecting inbound and outbound supply chains. Initiatives can be reverse auctions, time limited discounts, co-selling, bundling, short campaigns supported with letters, e-mails, gi
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Cheema, Tehreem. "Fast-Fashion Meets Social Networking Users." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch077.

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With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generate
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Antoni, Alfonz, and Mao Jiamin. "The evaluation of the efficacy of supply chain management of retailers in the context of globalization." In Alma Mater. Információs Társadalomért Alapítvány, 2022. http://dx.doi.org/10.60030/almams.ceh9blx.

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This paper expounds the supply chain management of retail enterprises under the background of globalization, as well as the decision-making and strategy of supply chain management. From the concept, origin and strategy of supply chain management, the analysis and types of retailers' supply chain management are introduced. Finally, specific cases are compared and analyzed to Zara, the representative of clothing retail enterprises famous for fast fashion and non-fast fashion, and Uniqlo, which has an unshakable position in Japan. At the same time, it also introduces the influence of China's e-co
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Ozuem, Wilson, and Geoff Lancaster. "Recovery Strategies in On-Line Service Failure." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch010.

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Despite a proliferation of a number of studies on service failures and recovery in e-service settings, there is a paucity of knowledge of ways in which service failures and recovery practices are implemented in the fashion industry. Drawing on constructivist perspective, this study offers a new perspective on an effective relational mechanism that would bridge the rupture between consumers and companies particularly in the on-line fashion sector. The analysis adds to studies on service failures and recovery by elucidating recovery strategies relevant to retailers’ operations in on-line environ
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Vecchi, Alessandra, Fanke Peng, and Mouhannad Al-Sayegh. "Size Recommendations in Online Fashion Retail." In Advances in Business Information Systems and Analytics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch015.

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This paper describes the e-Size project as well as presenting the preliminary results of its exploratory survey administered to a sample of customers in the attempt to establish whether the integration of a size recommendation application into a menswear fashion retail website had been successfully achieved by verifying the size recommendations made by the application. From the preliminary findings, it emerges that all participants found the size recommendation application easy to use. The majority of participants received the correct size recommendation from the application, and would be will
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Parker, Christopher J., and Stephen A. Doyle. "Designing Indulgent Interaction." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch031.

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Electronic Commerce (e-commerce) has transformed the retail environment and has become an ever increasingly important channel of the global economy. Within this, fashion retail has been a driving force, with increasing brand growth and profit deriving through Mobile Commerce (m-commerce). While the high-street fashion retailers have been key drivers and innovators in creating engaging and persuasive m-commerce app offerings, the high end and luxury fields have to date been slow to adopt and innovate at a comparable rate. This chapter explores the history and meaning of luxury and branding, in
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Guercini, Simone, and Andrea Runfola. "Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry." In International Marketing in the Fast Changing World. Emerald Group Publishing Limited, 2015. http://dx.doi.org/10.1108/s1474-797920150000026002.

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Nilkant, Dinesh, S. Hemanth Kumar, Prabha Kiran, and Suparna Ghosal. "Transforming Retail." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9959-0.ch001.

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The evolving consumer landscape reflects a profound shift toward sustainability, driven by heightened environmental awareness, changing values, and the influence of consumer psychology. This chapter explores how sustainability has emerged as a critical factor in retail, influencing consumer shopping habits, brand strategies, and industry standards. Through an analysis of current trends such as the rise of conscious consumerism, the circular economy, and the role of technology the chapter reveals the impact of ethical consumption on the fashion and retail sectors. Case studies highlight success
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Natavarsinh, Vala Karansinh, Rathod Yuvrajsinh Kiritsinh, and Das Preeti Dipu. "FUTURISTIC TRENDS OF AI IN MARKETING: UNVEILING POSSIBILITIES IN THE INDIAN CONTEXT." In Futuristic Trends in Management Volume 3 Book 24. Iterative International Publisher, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3bhma24ch21.

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India, a nation with a varied population and a quickly growing digital footprint, is changing the way businesses interact with their consumers as a result of the introduction of Artificial Intelligence (AI) into the marketing environment. An outline of the major changes and their effects on the Indian marketing industry is given in this abstract. Personalization without Limits: In a time of information overload, AI-powered personalization has become crucial. India's diverse regional and cultural makeup makes it essential to fully comprehend client preferences. E-commerce behemoths like Amazon
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Conference papers on the topic "FASHION E-RETAILER"

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Forillo, Taylor, Caroline Kopot, and Sophia Martin. "Exploratory Study in Consumers' Perception of Ethical Personal Data Collection in Fashion e-Retailers." In Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18877.

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Velazquez, R., and S. M. Chankov. "Environmental Impact of Last Mile Deliveries and Returns in Fashion E-Commerce: A Cross-Case Analysis of Six Retailers." In 2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2019. http://dx.doi.org/10.1109/ieem44572.2019.8978705.

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Garcia-Medina, Irene. "Sustainability in the Scottish Fashion Industry: A Perspective of the Goals of Generation Z Consumers’ Second-Hand Clothing." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-015.

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Online second-hand shopping has become popular in the last decades, particularly amongst the young audience. Gen Z and Millenials are tech savy users and prefer e-commerce compared to the in-store shopping experience. Although, some studies explored the second hand consumption of young shoppers, there is some gaps in the literature were outlined beginning from the lack of research in the context of second hand retailers, specifically, no past literature examined the distribution channels utilized by gen z second-hand shoppers. Furthermore, little research sought to comprehend the second-hand s
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