Academic literature on the topic 'Hotel competitive advantage'

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Journal articles on the topic "Hotel competitive advantage"

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Christin, Lelly, Yolanda Masnita Siagian, Husna Leila Yusran, and Justine Tanuwijaya. "The Influence of Strategic Human Resource Practices and Ethical Leadership on Organizational Performance of Star Hotels: Mediated by Intellectual Capital and Sustainable Competitive Advantage." Dinasti International Journal of Education Management And Social Science 6, no. 1 (2024): 64–81. http://dx.doi.org/10.38035/dijemss.v6i1.3060.

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The study aims to analyze the influence of strategic human resource practices and ethical leadership on organizational performance in star-rated hotels in Jakarta, mediated by intellectual capital and sustainable competitive advantage. It addresses gaps in previous studies by examining both factors simultaneously and introducing decision making based on HR metrics. A quantitative method was employed, collecting data from HR supervisor level in star-rated hotels in Jakarta, with 255 respondents. Hypotheses were tested using PLS-SEM analysis. Results indicate that strategic human resource practi
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Tahir, Rusdin, Taufani CK, and Teguh Sandjaya. "THE POWER OF HUMAN CAPITAL TO ACHIEVE A COMPETITIVE ADVANTAGE: Survey of the Hospitality Industry in West Java (2022-2023)." Sosiohumaniora 26, no. 2 (2024): 301–14. https://doi.org/10.24198/sosiohumaniora.v26i2.58560.

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The phenomenon of heightened competition in the tourism industry, particularly in West Java, underscores the necessity for star-rated hotels to enhance their competitive advantages. This study aims to investigate the interrelationships among market orientation, human capital, service quality, and competitive advantage within the hospitality sector. Using a quantitative approach, survey research design, and explanatory research objectives, involving hotel guests in West Java. A total of 325 participants were surveyed, yielding 316 valid responses for analysis using Structural Equation Modeling
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NASIR, Abdul, Waridin WARIDIN, Deden Dinar ISKANDAR, Indah SUSILOWATI, and Abas HIDAYAT. "Shariah-Based Hospitality, Competitive Advantage and Tourists’ Revisiting Interest on Indonesia Tourism." Journal of Environmental Management and Tourism 13, no. 8 (2022): 2134. http://dx.doi.org/10.14505/jemt.v13.8(64).06.

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Along with the increase in tourist destinations, hotels also increase, ranging from cheap to expensive ones. The promotion of the hotel was well done. However, the low quality of service resulted in the hotel losing guests. Excellence in the hospitality promotion sector is part of the hotel industry's success. For Muslim-majority countries, one of the influential factors in hotel selection is the Halal brand. This study aims to investigate the effect of Sharia-based hospitality hotels on competitive advantage and tourists' revisiting interest. This study uses the method of the Structural Equat
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Mwangi, Zoni M., and Veronicah K. Kaluyu. "Learning strategic orientation and sustained competitive advantage in four- and five-star hotels in Kenya." University Journal 5, no. 1 (2023): 79–92. http://dx.doi.org/10.59952/tuj.v5i1.133.

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Four- and five-star hotels face intense competition from lower-rated hotels, international chains and the more recent vacation home rentals, often threatening their competitive advantage. This study explored the influence of learning strategic orientation on sustained competitive advantage in four- and five-starhotels in Kenya.The target population was 640 senior hotel managers from 80 four-and five-star hotels and a five-point Likert scale survey instrument which was completed by 247 respondents.Data was analyzed using Structural Equation Modelling and the analysis indicated that learning str
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Bulankulama, Geethani Kumarihami. "Examining the Dimensionality of Organizational Performance in Sri Lankan Hotel Industry." International Journal for Innovation Education and Research 5, no. 7 (2017): 101–8. http://dx.doi.org/10.31686/ijier.vol5.iss7.770.

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Achieving a competitive advantage threatening manages is the creation and maintenance of organizational characteristics that reward and encourage collective efforts. Despite the importance of attaining organizational performance for competitive advantage in Sri Lankan hotel industry, there has been limited study on examine the dimensionality of organizational performance in Sri Lankan hotel industry. The organizational performance stands out as one of the components that are important to competitive advantage, and a good reason for becoming a great company. This has created a gap in the body o
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Wiji Prasetiyo, Bolot, and Imanda Firmantyas Putri Pertiwi. "The Influence of Product Innovation, Marketing Strategy, and Entrepreneurship Orientation on Sharia Hotel Marketing Performance in the Covid-19 Pandemic Period with Competitive Advantage as an Intervening Variable." Journal of Business and Management Review 2, no. 9 (2021): 605–19. http://dx.doi.org/10.47153/jbmr29.2122021.

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This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on the marketing performance of sharia hotels during the Covid-19 pandemic with competitive advantage as an intervening variable. This research is a type of quantitative research and the data used are primary data. The population in this study were employees of Hotel Arini Syariah Solo, Hotel Anuggrah Syariah Boyolali, and Oemah Djari Hotel Syariah Salatiga. The sample in this study amounted to 30 respondents, namely employees who work in the marketing division and employees related t
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ALSUBAIHI, Ibrahim, Suraiyati Binti RAHMAN, and Diana Binti MOHAMAD. "THE EFFECT OF COMPETITIVE ADVANTAGE ON THE RELATIONSHIP BETWEEN ENVIRONMENTAL UNCERTAINTY AND HOTEL PERFORMANCE IN SAUDI ARABIA." GeoJournal of Tourism and Geosites 51, no. 4 supplement (2023): 1610–21. http://dx.doi.org/10.30892/gtg.514spl02-1157.

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The study explores the relationship between environmental uncertainty, competitive advantage, and hotel performance in the context of 1, 2, and 3-star hotels in Saudi Arabia. Quantitative methodology was chosen as the primary research approach. This approach systematically collects numerical data and statistical analysis to derive meaningful insights. The research collected comprehensive data from a specific target group, namely the 1, 2, and 3-star hotels in Saudi Arabia. The findings reveal a significant mediation effect of competitive advantage on the relationship between environmental unce
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Siahaan, Djames. "Difference Strategy Analysis Which Influences On Competitive Advantage In The Hotel Industry Around Danau Toba." Devotion Journal of Community Service 4, no. 1 (2023): 163–76. http://dx.doi.org/10.36418/dev.v4i1.367.

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This study examines the relationship between the Differentiation Strategy that has been implemented by the Melati Ш Hotel industry around Danau Toba and Competitive Advantage. The researcher proposes a conceptual framework in which the sources of Differentiation consisting of Price, Service, Size Promotion and Location are linked to Competitive Advantage. The Competitive Advantage gained by the Budget Hotel industry Ш Around Danau Toba is measured based on the occupancy rate. The empirical test uses the Multiple Regression Analysis method which is supported by an analysis of the competitive en
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Monteiro de Oliveira, Paloma, and Camila Cristina Rodrigues Salgado. "Competitive Advantage in the Hotel Industry." Revista de Turismo Contemporâneo 12, no. 3 (2024): 450–69. https://doi.org/10.21680/2357-8211.2024v12n3id32632.

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When well managed and aligned, the resources and capabilities of an organization guarantee sustainable competitive advantage and success. In this respect, using the Resource-Based View framework, this article aimed to analyze the strategic resources that sustain the competitive advantage of a hotel in Brejo Paraibano, Brazil. This is a descriptive case study that used a semistructured interview as the main data collection technique. A qualitative approach was applied, and the results were analyzed using the following techniques: content analysis and the VRIO framework. The results show that ac
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Ahmad, Mohammed Abdul-Aziz, and Juraifa Jais. "The influence of service quality on sustainable competitive advantage in Kurdistan Iraq hotels: Perspective from hotel managers." Humanities and Social Sciences Letters 11, no. 4 (2023): 502–18. http://dx.doi.org/10.18488/73.v11i4.3571.

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In today's ever-evolving and highly competitive market, hotels across the globe face numerous challenges. Among these, a key challenge is providing and consistently maintaining an excellent quality of service. As customer expectations rise, businesses in the hospitality industry are under pressure and must learn how to develop resilient strategies. These strategies are imperative if they wish to maintain a sustainable competitive advantage (SCA) amidst the intense competition they face daily. Interestingly, past studies often assumed the factors that predict competitive advantage, often disreg
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Dissertations / Theses on the topic "Hotel competitive advantage"

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Hou, Hui Qing. "A study of sustaining competitive advantage of hotel industry in Fuzhou." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1874077.

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Donato, Robert A. "Global Mindset Strategies for Increasing Hotels' Performance." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6783.

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Between 2010 and 2014 there was a 25% increase in international visitors to the United States, which signifies an opportunity for leaders and managers with a global mindset to take advantage of the opportunities derived from globalization to increase competitive advantage. However, some organizations have not prepared executives and managers to operate in a global environment, which can lead to business failure. The purpose of this multicase study was to gain an understanding of what global mindset strategies hotel executives developed to increase competitive advantage. The target population c
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Elshaer, Ibrahim Abdelhamid. "The relationship between quality management and competitive advantage : an empirical study of the Egyptian hotel industry." Thesis, University of Hull, 2012. http://hydra.hull.ac.uk/resources/hull:6069.

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According to the resource based view (RBV) of the firm, quality management (QM) is one of the sources the firm can use to generate competitive advantage (CA). Although QM and CA have widely attracted the attention of both academics and practitioners, the link between these two concepts has rarely been examined in the literature, especially in service industry. Additionally, among those few studies that investigated the relationship between QM and CA, there is contradictory evidence on which QM practices generate CA. Thus, this study examines the impact of QM on CA in the hotels industry, in or
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Charyev, Georgy. "Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22310.

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The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. The Crown Plaza is the first hotel in Ørestad area that has employed the sustainable strategy into its operational activities. According to the analysis, the sustainable efforts of the hotel include environment-
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Fernández, Ana Belén Martin. "Tourism and economic development : retaining competitive advantage through clustering, learning and innovation in the Costa del Sol." Thesis, University of Bedfordshire, 2002. http://hdl.handle.net/10547/560723.

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This research investigates the role of clustering, learning and innovation in retaining competitiveness in an existing tourism area in a peripheral region of Europe. To do this it draws on the tourism resort area known as the Costa del Sol in southern Spain. Structurally, it focuses on hotel and catering businesses, which are considered to be at the heart of the tourism industry. Tourism is shown not only to be fundamental to the development ofthis coastal agglomeration, but also critical to the development of the province of Malaga (of which the Costa del Sol is a part) and the wider region o
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Singjai, Komkrit. "The effects of organisational capabilities and pro-environmental attitude of management on the adoption of proactive environmental strategies for obtaining competitive advantage: An empirical evidence of the hotel industry in Thailand." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/380566.

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Businesses in this century are facing a critical challenge concerning environmental problems. It has been argued that unstainable business operations are one of the major factors that contribute to the deterioration of the environment. Social pressures and current environmental regulations are now forcing business organisations to become more active in environmental management. Some organisations adopt environmental management practices for regulation requirements only, while many organisations go beyond those regulations by implementing voluntary actions to prevent environmental problems. Var
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Wilke, Erick Pusch. "Capacidades dinâmicas e vantagem competitiva na hotelaria: uma análise a partir da cooperação interorganizacional em destinos turísticos." Universidade Nove de Julho, 2015. http://bibliotecadigital.uninove.br/handle/tede/1475.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-23T14:50:47Z No. of bitstreams: 1 Erick Pusch Wilke.pdf: 2457936 bytes, checksum: e87ec1156401849dfb8c94112655d592 (MD5)<br>Made available in DSpace on 2016-06-23T14:50:47Z (GMT). No. of bitstreams: 1 Erick Pusch Wilke.pdf: 2457936 bytes, checksum: e87ec1156401849dfb8c94112655d592 (MD5) Previous issue date: 2015-08-28<br>The dynamic resource-based view has held that the dynamic capabilities contribute to the generation of competitive advantage of the firm. In addition, scholars stress the potential of inter-organizational relationshi
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Gregorová, Jitka. "Rozvoj konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223647.

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Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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Мараховська, К. Є. "Шляхи підвищення якості надання послуг у закладах готельного господарства (на прикладі готелю «Premier Hotel Odesa»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Marakhovska.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розкрито поняття якості, визначено основні шляхи підвищення якості обслуговування на підприємстві готельного господарства. Проаналізовано якість надання послуг у готелі «Premier Hotel Odesa» . За результатами дослідження сформульовані заходи щодо поліпшення якості готельних послуг та знайдена ефективність запропонованих заходів.<br>The paper analyzes the essence of quality, identifies the main ways to improve the quality of services at the hotel industry. The quality of services of the
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Correia, Pedro Álvaro Pereira. "As tecnologias de informação e os sistemas de informação na competitividade das organizações hoteleiras : um exemplo na Região Autónoma da Madeira." Master's thesis, Instituto Superior de Economia e Gestão, 2009. http://hdl.handle.net/10400.5/1549.

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Mestrado em Ciências Empresariais<br>A continuidade das organizações aparece cada vez mais indissociável da incorporação das tecnologias de informação (TI) na sua actividade. No entanto, nem todos os investimentos nestas ferramentas produzem vantagens competitivas para a empresa, principalmente devido ao seu isolamento face à estratégia global da organização. O sucesso dos investimentos em TI advém, presumivelmente, da sua inserção no sistema de informação (SI) de suporte às funções operacionais e das mudanças estruturais e processuais consequentes. Esta associação parece constituir fonte de v
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Books on the topic "Hotel competitive advantage"

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Oliver, M. A. Does 'greening' your hotel makes cents?: Strategic analysis of environmental audits in the hotel industry as a management tool in order to gain competitive advantage. Oxford Brookes University, 1997.

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IEEE/CHMT International Electronic Manufacturing Technology Symposium (3rd 1987 Anaheim, Calif.). Third IEEE/CHMT International Electronic Manufacturing Technology Symposium: "manufacturing technology--the competitive advantage", October 12-14, 1987, Disneyland Hotel, Anaheim, CA, USA. IEEE, 1987.

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Book chapters on the topic "Hotel competitive advantage"

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Caso, Laura, Víctor Iglesias, and Francisco Javier De La Ballina. "Quality Certifications as Hotel Selection Criteria." In Achieving Competitive Advantage through Quality Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17251-4_6.

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Yfantidou, Georgia, Eleni Spyridopoulou, Thekla Chatzigeorgiou, and Paraskevi Malliou. "Hotel Innovation and the Creation of Competitive Advantage." In Smart Tourism as a Driver for Culture and Sustainability. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-03910-3_10.

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Karia, Noorliza, and Firdaus Ahmad Fauzi. "Explaining the Competitive Advantage of Islamic Hotel Concepts." In The Routledge Handbook of Halal Hospitality and Islamic Tourism. Routledge, 2019. http://dx.doi.org/10.4324/9781315150604-5.

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Estelles-Miguel, Sofía, María Amalia Moreno Más, José Miguel Albarracín Guillem, and Marta Elena Palmer Gato. "A New Paradigm in the Planning and Management of Quality Hotel Services: Health Tourism." In Achieving Competitive Advantage through Quality Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17251-4_8.

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Robledo, Marco Antonio. "DBM as a Source of Competitive Advantage for the Hotel Industry." In Information and Communication Technologies in Tourism 1999. Springer Vienna, 1999. http://dx.doi.org/10.1007/978-3-7091-6373-3_4.

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Kenia, Inzunza-Duarte, Vazquez-Rueda Leonardo, Somoza Ríos Jesús Alberto, and Guzmán Lares Gregorio. "Sustainable Strategies and Competitive Advantage in the Hotel Industry in Mazatlán, Sinaloa." In Studies in Systems, Decision and Control. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-69382-3_3.

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Parapanos, Demos, and Elina Michopoulou. "Meaning of Fun in Hotel Gamified Applications." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_2.

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AbstractThe hospitality industry faces significant challenges from the acceleration of travelers using mobile technology, especially in the Covid-19 aftermath. Consumer behaviour is changing in the service sector, creating new forms of mobilities and types of tourists. Users are taking advantage of the opportunity to access information easier and faster, anywhere causing new promotional strategies for hospitality businesses. However, it is recognized that the adoption of mobile applications does not guarantee competitive advantage. This research is inspired by the success of mobile games, and
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Shen, Ye. "Understanding Hotel Employees’ and Guests’ Perceptions of Smart Hotels Using Q Methodology." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_37.

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AbstractNowadays, hotels are adopting high technologies to improve the quality of their facilities and services to build competitive advantages. Although smart hotels are an emerging trend, no known studies have investigated hotel employees’ and guests’ perceptions of this kind of hotel. This research will investigate how hotel employees and guests perceive the benefits and drawbacks of smart hotels using Q methodology.
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Sánchez-Fernández, María Dolores, Alfonso Vargas-Sánchez, and Paula C. Remoaldo. "The Influence of Institutional Environment on Quality Management in Hotels." In Achieving Competitive Advantage through Quality Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17251-4_18.

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Calvo-Mora, Arturo, Antonio Navarro-García, and Rafael Periañez-Cristóbal. "Tourism for All and Performance: An Analysis of Accessibility Management in Hotels." In Achieving Competitive Advantage through Quality Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17251-4_7.

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Conference papers on the topic "Hotel competitive advantage"

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AGORAKI, KONSTANTINA K., ALEXANDRA ALEXANDROPOULOU, ELENI DIDASKALOU, and DIMITRIOS A. GEORGAKELLOS. "THE FUTURE OF COMPETITIVE ADVANTAGE IN THE HOTEL INDUSTRY: ESG INITIATIVES AS A KEY DIFFERENTIATOR." In SUSTAINABLE TOURISM 2024. WIT Press, 2024. http://dx.doi.org/10.2495/st240041.

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Blazeska, Daliborka, Angela Milenkovska, and Marina Stojmirova. "Hotel image as an important prerequisite for creating a competitive advantage." In Sitcon 2016. Singidunum University, 2016. http://dx.doi.org/10.15308/sitcon-2016-230-234.

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Stanković, Marino, and Ana Portolan. "THE READINESS FOR IMPLEMENTING ICTs IN HOTEL INDUSTRY ORGANIZATIONS: EVIDENCE FROM THE REGIONAL LEVEL." In Tourism in Southern and Eastern Europe 2023: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. http://dx.doi.org/10.20867/tosee.07.24.

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Purpose – Information and communication technologies (ICTs) usage is one of the key elements in the competitive struggle and achieving a competitive advantage in the hotel industry. The main goal of this paper is to empirically analyse the existence of readiness to implement ICTs in a sight of the potential challenges which hotels face due to the lack of such technology in their business. Methodology – This article, through researching the attitudes of managers at the top, middle and operational management levels, analyses the readiness of the organizations in hotel industry to implement ICTs
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Samarasinghe, G. D., G. N. Kuruppu, J. P. W. H. Jayalath, N. Abeysekara, S. Gallage, and P. S. Campos. "In Search of green-based sustainable competitiveness and green transformational leadership in small and medium-sized hotel firms: a case in south Asian context." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.8.

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The global hotel industry, including Sri Lanka, has embraced green initiatives for more than two decades to sustain a competitive edge. However, environmental commitment varies by organizational capabilities, resources, and target markets, leading to differences in individual hotel competitiveness. In this context, it is significant to understand what is meant by green initiatives and their sustainable competitiveness from the Sri Lankan hoteliers’ perspectives as green can have multiple interpretations and perceptions from the specific organizational culture of a hotel. In this context, the c
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Boğan, Erhan, Şevki Ulama, and Mehmet Sarıışık. "A Research on Effectiveness of Web Sites in Announcing Corporate Social Responsibility Activities of Chain and Group Hotels: The Case of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01712.

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The term ‘Corporate social responsibility’, which is regarded as one of the most important way of developing good relationships between hotels and their stakeholders, provides competitive advantage to companies in long term. Hotel managers possessing a strategical awareness announce these activities they organize for public interest both in their web-sites and via different communication tools. Studies on this subject were scanned and it has been realized it has not been sufficiently examined how efficiently hotels in Turkey use web-sites which are a quite effective tool for announcing corpora
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Dirsehan, Taşkın. "Gaining Competitive Advantage in Tourism Marketing: A Text Mining Approach to Hotel Visitors’ Comments in Durrës." In University for Business and Technology International Conference. University for Business and Technology, 2015. http://dx.doi.org/10.33107/ubt-ic.2015.20.

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Perišić Prodan, Marina. "IMPLEMENTATION OF CUSTOMER ORIENTATION IN THE HOSPITALITY INDUSTRY: IMPLICATIONS FOR BUSINESS PERFORMANCE." In 4th International Scientific Conference – EMAN 2020 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eman.s.p.2020.119.

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The purpose of this paper is to examine whether there is a relationship between customer orientation and successful hotel business performance. An empirical study was conducted by examining the marketing management of hotel companies in Primorje-Gorski Kotar County and Istria County. The study found that there is a statistically significant relationship between customer orientation and hotel business performance. The results of the research can be used in practice by the marketing management of hotel companies to determine long-term directions of action. In order to take into account, the want
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Li, Yonghan, and Xu Yang. "A Study of Competitive Advantage on Services Package-Based Economy Hotel: "7 Days Inn" as a Case." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998812.

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Pavia, Nadia, Tamara Floričić, and Edna Mrnjavac. "FLEXIBLE WORKSPACES AND REMOTE WORK IN HOTEL ACCOMMODATION OFFER – COMPETITIVENESS CONTEXT." In Tourism and hospitality industry. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. http://dx.doi.org/10.20867/thi.26.10.

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Purpose - The dynamic globalisation processes and the processes of tourism and hospitality business development put ever increasing challenges before hoteliers. The COVID-19 pandemic has called for hotel guests’ new routines and expectations. The combination of work and holiday is taking hold, especially since the pandemic changed work methods which have become more f lexible. Remote work has enabled people to travel and conduct their business activities; therefore, a new word explaining this new concept is forged; workspitality (abbreviation of words work + hospitality). The purpose of this p
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Kurar, İhsan. "Innovation Practices in the Hotel Industry: Case of Alanya." In International Conference on Eurasian Economies. Eurasian Economists Association, 2021. http://dx.doi.org/10.36880/c13.02572.

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Innovation, derived from the Latin word "innovatus", means to turn an idea into a product that can be sold or developed (goods or services). Tourism is one of the greatest global industries, improving according to the continuous changes in tourism trends and consumer preferences. Thus, it is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes. Because there is a competition between countries, regions, and cities to attract more tourists. In this context, hotels try to differentiate themselves in order to stay alive and have competitive advant
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