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Books on the topic 'Industrial brand'

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1

Richardson, Gary. Brand names before the industrial revolution. National Bureau of Economic Research, 2008.

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2

John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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3

Budelmann, Kevin. Brand identity essentials: 100 principles for designing logos and building brands. Rockport Publishers, 2010.

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4

Darby, Mark. Alliance Brand. John Wiley & Sons, Ltd., 2006.

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5

Botswana Export Development and Investment Authority. Botswana brand blueprint and expression platform. Botswana Export Development and Investment Authority, 2010.

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6

Mexico, ed. Comentarios a la Ley de la propiedad industrial. 2nd ed. Editorial Porrúa Hermanos, 2009.

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7

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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8

Lockwood, Thomas. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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9

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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10

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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11

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience, and brand value. 3rd ed. Allworth Press, 2009.

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12

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

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13

Schmidt, Marco. Interne Markenstärke von B-to-B-Unternehmen: Konzeption, Determinanten, Erfolgsauswirkungen. Lang, 2009.

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14

Grösser, Helmut. Markenartikel und Industriedesign: Das Stereotypik-Konzept, Ursachen, Ausprägungen, Konsequenzen. Kyrill & Method, 1991.

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15

Brophy, Teresa. Application of concept surrogate consumer to the industrial market. University College Dublin, 1993.

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16

Sŏn-a, Kim. Tijainŏ ŭi tijiin kyŏngyŏng: Tijiin yŏhaeng ŭl t'onghae sesang kwa sot'ong hagi. Pijuŏl Sŭt'ori Kongjang Ch'ulp'anbu, 2009.

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17

Seppovaara, Juhani. Muistojen markkinoilla: Sinivalkoisen arjen klassikot. Otava, 2004.

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18

Tom, Blackett, Boad Bob, and Interbrand (Firm), eds. Co-branding: The science of alliance. St. Martin's Press, 1999.

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19

Kim, Yŏn-su. CIP wa sangpʻyo chŏllyak: Dekʻomasŭ wa bŭrendŭ neiming ŭi iron kwa silche. Hwahaksa, 1990.

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20

Malcolm, McDonald, and Wallace Elaine, eds. Creating powerful brands in consumer, service and industrial markets. 4th ed. Butterworth-Heinemann, 2010.

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21

Maklan, Stan. Competing on value: Bridging the gap between brand and customer value. Financial Times, 1998.

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22

Kotler, Philip. B2B Brand Management. Springer, 2010.

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23

Kotler, Philip. B2B Brand Management. Springer London, Limited, 2006.

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24

Brand Vandals. Bloomsbury Information Ltd, 2013.

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25

Bjerre, Mogens, Tilde Heding, and Charlotte F. Knudtzen. Brand Management. Taylor & Francis Group, 2020.

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26

Brand Strategies and Design. PIE Books, 2006.

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27

Brand Touchpoints. Nova Science Publishers, Incorporated, 2018.

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28

Ambrose, Gavin, and Paul Harris. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. Bloomsbury Publishing Plc, 2011.

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29

Darby, Mark. Alliance Brand. Wiley & Sons, Incorporated, John, 2006.

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30

Wheeler, Alina. Designing Brand Identity. Wiley & Sons, Incorporated, John, 2012.

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31

Budelmann, Kevin, Yang Kim, and Curt Wozniak. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Quayside, 2010.

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32

Batey, Mark. Brand Meaning. Taylor & Francis Group, 2012.

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33

Batey, Mark. Brand Meaning. Taylor & Francis Group, 2008.

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34

Brand Meaning. CRC Press LLC, 2008.

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35

Batey, Mark. Brand Meaning: Meaning, Myth and Mystique in Today's Brands. Taylor & Francis Group, 2015.

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36

Batey, Mark. Brand Meaning: Meaning, Myth and Mystique in Today's Brands. Taylor & Francis Group, 2015.

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37

Batey, Mark. Brand Meaning: Meaning, Myth and Mystique in Today's Brands. Taylor & Francis Group, 2015.

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38

Brand meaning: Meaning, myth and mystique in today's brands. 2016.

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39

Marino, Renee, Dan Wallace, and Aaron Keller. Physics of Brand: Understand the Forces Behind Brands That Matter. Adams Media Corporation, 2016.

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40

Mozota, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Skyhorse Publishing Company, Incorporated, 2003.

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41

Mozota, Brigitte Borja de. Design Management: Using Design to Build Brand Value and Corporate Innovation. Allworth Press, 2003.

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42

Walden, Steven. Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand? Palgrave Macmillan, 2016.

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43

Walden, Steven. Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? Palgrave Macmillan, 2018.

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44

Lewis, Jonathan David. Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. Taylor & Francis Group, 2017.

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45

Brand vs. wild: Building resilient brands for harsh business environments. 2017.

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46

Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley & Sons, Incorporated, John, 2008.

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47

Essential Elements For Brand Identity 100 Principles For Designing Logos And Building Brands. Rockport Publishers, 2013.

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48

Bjerre, Mogens, Tilde Heding, and Charlotte Knudtzen. Brand Management: Theory and Practice. Taylor & Francis Group, 2008.

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49

author, Marino Renee, and Wallace, Dan (Brand strategist), author, eds. The physics of brand: Understand the forces behind brands that matter. 2016.

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50

Business Superbrands. 2nd ed. Superbrands Ltd, 2001.

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