Log in

Relevant bibliographies by topics / Industrial brand / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Industrial brand.

Dissertations / Theses on the topic 'Industrial brand'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Industrial brand.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Monroy, Ana Maritza Cruz. "Industrial brand strategy mapping : a learning journey." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538492.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Ondra, Martin. "Brand Identity in Design of Industrial Product." Doctoral thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-364820.

Full text

Abstract:

Tato práce se zabývá studiem prvků identity značky na produktech. Současný stav poznání shrnuje poznatky o brandingu, gramatice tvarů a metod ke studio podobností na produktech. Další práce se zaměřují na zachycení prvků identity značky a vytvoření nástroje, pracujícího na základě gramatiky tvarů, který by pomáhal designérovi v jeho kreativním procesu, této literatuře však schází studování designérské práce. Konkrétní identita je studována z hlediska loga, barev a tvaru až k vytvoření její gramatiky tvarů. Po analýze produktů firmy a gramatiky tvarů je předložena hypotéza o přenosu identity zn

APA, Harvard, Vancouver, ISO, and other styles

3

Sabzehzar, Hooman. "The role of brand equity in B2B : A comparative cross industrial analysis." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102853.

Full text

Abstract:

Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. This paper investigates the role of brand equity in B2B businesses and shows how long-term investment in brand equity can change the rules of the game radically in favor of those B2B companies who have invested in their brand with a "holistic" approach which conform the overall strategy of the company. Caterpillar Inc. has be

APA, Harvard, Vancouver, ISO, and other styles

4

Todd, Louise A. "Festival images : brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe." Thesis, Edinburgh Napier University, 2011. http://researchrepository.napier.ac.uk/Output/4344.

Full text

Abstract:

The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ticket sales; and its economic contribution. Despite this, the sustainable future of Edinburgh's festivals is debated as Edinburgh, ‘the Festival City', faces threats from other festival destinations. Festivals position Edinburgh creatively in contrast to the city's traditionally perceived image as a cultural-historic centre. Despite this, little res

APA, Harvard, Vancouver, ISO, and other styles

5

Harding, Andreas. "Exploring brand identity practice in video game start-ups : Industrial Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485.

Full text

Abstract:

The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. Companies in the industry have to professionalize their marketing processes and business strategies in a moreflexible and quickly fashion than before to be able to stay competitive. An overcrowded market with thousands of products released every year creates prob

APA, Harvard, Vancouver, ISO, and other styles

6

Berger, Philipp. "An exploration of customer-based brand equity in industrial markets." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/4739/.

Full text

Abstract:

Although interest towards the business-to-business (B2B) brand and its equity has increased over the last ten years (Klarmann & Fleischmann, 2014), the elements that have been identified and the models that have been developed appear rather disconnected (Leek & Christodoulides, 2011). One possible reason is that the theory that has been developed is rarely rooted in the B2B context (Keränen, Piirainen, & Salminen, 2012). This leaves a high potential to uncover further elements, their interrelations and underlying patterns by exploration (Keränen et al., 2012). The accomplished multiple case st

APA, Harvard, Vancouver, ISO, and other styles

7

Khogeer, Yusra Khalid. "Brand anthropomorphism : the literary lives of marketing mascots." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/16193/.

Full text

Abstract:

There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins by theoretically positioning the topic in a rich body of literature. Drawing on branding literature, the multidimensional nature of brands is explored as a starting point for understanding brand mascots. The fundamental theories referred to are

APA, Harvard, Vancouver, ISO, and other styles

8

Fowlestone, Mark G. "The lore of the brand : an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative." Thesis, Edinburgh Napier University, 2013. http://researchrepository.napier.ac.uk/Output/6152.

Full text

Abstract:

This thesis aims to explore how organisations can build consumer engagement and affinity through establishing the conditions for a shared narrative. It is set against a backdrop where brands are facing up to a serious collapse in consumer confidence, which is having an increasingly detrimental effect on the trust that people choose to place in brands and a consequential erosion in the depth of emotional connectivity between them. The consensus view amongst practitioners is that brand engagement appears to be at best fragile and exacerbated further by how the internet is redefining the way cons

APA, Harvard, Vancouver, ISO, and other styles

9

Rato, Inês Cabral Moreira. "Percepção da marca Portugal no sector industrial espanhol." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7715.

Full text

Abstract:

Mestrado em Marketing<br>A determinação da imagem dos países junto dos seus públicos internos e/ou externos é hoje um dos temas mais proeminentes na investigação em marketing internacional. Ainda assim, a maioria das pesquisas têm-se debruçado sobre a averiguação das percepções dos consumidores o que não tem em conta a grande complexidade desta temática. Um dos públicos mais relevantes para a sustentabilidade da economia de um país pode ser classificado como industrial pelo que a determinação das suas percepções deve assumir uma maior importância nas investigações académicas dos dias de hoje.

APA, Harvard, Vancouver, ISO, and other styles

10

Tjandra, Nathalia Christiani. "On the road to brand leadership : co-creating with Independent Financial Advisers (IFAs)." Thesis, Edinburgh Napier University, 2013. http://researchrepository.napier.ac.uk/Output/6798.

Full text

Abstract:

With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this industry is that the majority of its sales to individual customers are generated through Independent Financial Advisers (IFAs) (Datamonitor, 2012; Mintel, 2012). Despite their importance, academic studies which investigate how to develop brand leadership in the IFA market are scarce. Most of the financial services branding studies to date have been established in the context of banking in the end customers market. In addi

APA, Harvard, Vancouver, ISO, and other styles

11

Sylvester, Ray. "Can a popular music artist be justifiably regarded as a brand?" Thesis, Bucks New University, 2018. http://bucks.collections.crest.ac.uk/17533/.

Full text

Abstract:

The study examined whether a popular music artist can be considered as a brand, and whether the interpretation of this brand helps understand how popular music artists exploit the consumer-driven market demand and value to bolster their music artist identity. Past studies on people brands or personal branding had notably considered entrepreneurs, artists, celebrities, CEOs, visual artists and female music artists. However, there is no conceptual and theoretical framework informed by specific research into popular music artists as a brand. The main aim of this study is to fill this gap and in s

APA, Harvard, Vancouver, ISO, and other styles

12

Johansson, Stefan, and Azar Soran Rashidzadeh. "Branding in industrial markets : The Establishment of the Business Network Automation Region - A Study of a Industrial Phenomena. Peter Ekman & Peter Thilenius (Eds., 2010)." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9889.

Full text

Abstract:

Purpose: To investigate how automation companies within Mälardalen region are aware of the value of brand building in a business-to-business context. The primary interest in this chapter concerns the complexity of business-to-business buyer behaviour and the perceived value of brand related attributes from industrial suppliers perspective. Design/Methodology/Approach: Primary research material was gathered through a structured data collection in the form of direct-questioner consisting of pre-arranged fixed alternative questions. 257 mailings were distributed to top level management with marke

APA, Harvard, Vancouver, ISO, and other styles

13

Beckman, Maria. "Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388952.

Full text

Abstract:

The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. This study aims to contribute to environmental management and B2B brand research through an empirical study of customers' perceptions of Green Brand Equity in industrial B2B markets. A qualitative stu

APA, Harvard, Vancouver, ISO, and other styles

14

Івашова, Н. В. "Структура бренду промислового підприємства". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17021.

Full text

Abstract:

Проведений аналіз наукових публікацій виявив, що існуючі моделі створення брендів не враховують специфіки промислового маркетингу і потребують певної адаптації та уточнення. Тому нами запропоновано розглядати перелік складових елементів бренду підприємства, що виготовляє продукцію промислового призначення, на основі визначення джерел асоціацій бренду з точки зору сприйняття його споживачами. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17021

APA, Harvard, Vancouver, ISO, and other styles

15

Telford, N. J. M. "Making stories : an investigation of personal brand narratives in the Scottish craft microenterprise sector." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21910.

Full text

Abstract:

This thesis examines the marketing and branding behaviours of a sample of microbusinesses that operate in Scotland’s diverse craft sector by examining brand narratives they create. Context of the sector is first given and demonstrates that this particular topic has received little specific attention in academic literature even though it has been recommended (Fillis 2003a; Fillis 2003b). Such an investigation also offers implications for SME marketing/ entrepreneurship in general, the creative industries in particular and craft brands’ contribution to the overall place branding of Scotland. An

APA, Harvard, Vancouver, ISO, and other styles

16

Nascimento, Rosa Leila Lima do. "Importância da propriedade intelectual na concepção marcaria : uma análise do cenário do registro de marca nas indústrias sergipanas." Universidade Federal de Sergipe, 2016. https://ri.ufs.br/handle/riufs/3427.

Full text

Abstract:

Intellectual property is an instrument that gives the author the protection of their legal rights involving essential factors in property protection requirement or exclusivity resulting from intellectual activity in the industrial, scientific, literary and artistic. The brand is characterized as an element of intellectual property, since the registration of a trademark and its dissemination in the industrial scenario can become synonymous with reliability when it becomes identified as a benchmark for quality, durability of strength, status, and security for the customer's product or serv

APA, Harvard, Vancouver, ISO, and other styles

17

Larsson, Jenny, and Maria Törnqvist. "Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry." Thesis, Jönköping University, Jönköping International Business School, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-217.

Full text

Abstract:

<p>Background and problem: As Internet usage has become increasingly common and important in our society it is crucial for companies to acknowledge the impact of online branding. As differences between products are decreasing it is no longer sufficient to compete solely on price or quality. Thus the importance of brands and branding is increasing. Even though branding is a heavily research topic, almost all research has been performed with consumer markets in mind, more or less ignoring industrial markets. This is done in spite of most markets being predominated by industrial firms.</p><p>Purp

APA, Harvard, Vancouver, ISO, and other styles

18

Tarachucky, Laryssa. "Sistematização da aplicação do brand dna process no design de marca de cidades criativas." reponame:Repositório Institucional da UFSC, 2015. https://repositorio.ufsc.br/xmlui/handle/123456789/135776.

Full text

Abstract:

Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2015.<br>Made available in DSpace on 2015-10-27T03:05:57Z (GMT). No. of bitstreams: 1 335637.pdf: 1913695 bytes, checksum: e32cc7d42bfd669baf170db7ec498cde (MD5) Previous issue date: 2015<br>Por sua capacidade de fortalecimento de diversos setores econômicos da cidade, a criação e gestão contínua de marcas territoriais vem recebendo ampla atenção mundialmente. E, por ser, assim como a cidade, produto de construção coletiva

APA, Harvard, Vancouver, ISO, and other styles

19

Cosar, Alan. "Dehumidifiers : A Business Case Study." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91331.

Full text

Abstract:

In business, acquisitioning is a tool that can be used to prosper growth. With all acquisitions comes a responsibility to fit the brand(s) into the existing organization. The purpose of this thesis has been to conduct a market research of the dehumidifier industry in Sweden and to develop a marketing plan for Telcho, a declining brand that recently was acquired by the Baffin Delker group. An explanatory case study was conducted and revealed that the Swedish market is attractive to enter. The entry should be focused on the construction segment and the products distributed foremost through renta

APA, Harvard, Vancouver, ISO, and other styles

20

Lindwall, Carl, and Martin Larsson. "Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context." Thesis, Linköping University, Industrial Marketing and Industrial Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-59001.

Full text

Abstract:

<p>In this thesis, the brand construct and its connections to <em>risk</em>, <em>value</em> and <em>trust</em> are explored in a Business-to-Business context.</p><p>The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets.</p><p>Contemporary academic theory on the explored constructs is discussed, and an attempt at conceptually visualizing their suggested linkages is presented.</p><p>Based on the theoretical findings, a qualitative study is conducted by means of interviews with brand managers and mar

APA, Harvard, Vancouver, ISO, and other styles

21

Andersson, Filip. "Development of a visual brand language and a mobility aid." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industridesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44688.

Full text

Abstract:

Medical technology is a field of work with connection to prevention, diagnosis, monitoring, treatment and care. The company Human care is a well-established company in Sweden with red rollators seen all over Sweden. The product family of Human care has four different units of mobility aid solutions. These are lifting devices, rollators, healthcare beds, and convertible chairs. In common they share the same brand, but they do not have any clear connection to each other when it comes to form, colour and texture. In this thesis a visual brand language is developed and created for the company. At

APA, Harvard, Vancouver, ISO, and other styles

22

Bilgili, Oğuzhan, and Dilara Fulya Egesoy. "Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84540.

Full text

Abstract:

This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. However, the literature suggests the model should be amended for the B2B service markets as the industry has numerous different characteristics to consider. Servbrand Framework is one of the undergoing efforts to provide a brand equity framework applicable within the B2B service industry as an amended version of the bra

APA, Harvard, Vancouver, ISO, and other styles

23

Krowinska, Agata. "Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook." Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1034828.

Full text

Abstract:

Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional behavioural notion expressed by visible manifestations such as likes, comments and shares - referred to by scholars as consumer engagement behaviours. Although studies on consumer engagement in thecontext of social networking sites have increased over the past few years, current research often fails to provide frameworks that would adequately reflect t

APA, Harvard, Vancouver, ISO, and other styles

24

Nel, Etienne. "Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintensie." Thesis, Stellenbosch : Stellenbosch University, 1991. http://hdl.handle.net/10019.1/69177.

Full text

Abstract:

Tesis (MComm)--Stellenbosch University, 1991.<br>ENGLISH ABSTRACT: This study examines the effect of involvement and background music in television commercials on consumers' attitudes toward the commercial, their attitude toward the brand and their intension to buy that spesific brand. Involvement refers to type of involvement (cognitive vs affective) and the level of involvement (high vs low). The planning of the experiment had been done according to research projects in the past. A commercial with different soundtracks was viewed by different subjects. Thereafter they completed a q

APA, Harvard, Vancouver, ISO, and other styles

25

Ranathunga, Arachchilage Sumith Chandra Gopura. "Fashion education ecosystem: Bridging the fashion knowledge gap in the Sri Lankan apparel industry." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/123905/1/Sumith%20Chandra%20Gopura_Ranathunga%20Arachchilage_Thesis.pdf.

Full text

Abstract:

The export apparel industry in Sri Lanka is seeking to develop higher value fashion products and services for overseas consumers with the support of locally trained fashion designers. This thesis investigates how Sri Lankan designers are prepared by higher education and the apparel industry to acquire the necessary knowledge and skills that can contribute to the industry's development. The thesis identifies the collaborative approach of developing Sri Lankan fashion designers through higher education and apparel industry forming a "Fashion Education Eco-system".

APA, Harvard, Vancouver, ISO, and other styles

26

Martin, Stella Spagolla Hermida. "O papel do design de interiores na comunicação de uma marca: o caso Melissa." Universidade do Estado do Rio de Janeiro, 2010. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=2039.

Full text

Abstract:

Esta dissertação iniciou-se pela aspiração de aprofundamento na questão da comunicação por meio de espaços construídos. Mais especificamente - no universo de representação das lojas. Buscou-se analisar, compreender como o discurso identificador de uma marca, representativa da sociedade de consumo, estaria manifestado no objeto construído e no ambiente por ele estabelecido. Para nortear nosso percurso, utilizamos teorias propostas por Gilles Lipovetsky e Everardo Rocha sobre o domínio do consumo e sua representatividade na sociedade moderno-contemporânea assim como, métodos de análises fundamen

APA, Harvard, Vancouver, ISO, and other styles

27

Jonasson, Simon. "VAK." Thesis, Konstfack, Industridesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7838.

Full text

Abstract:

Due to global warming our frozen lakes are becoming thinner, unpredictable and dangerous. We have already started noticing the effects of this. In recent years we have seen a steady increase in fatal ice accidents. An often-overlooked aspect within safety is our attitude towards protective gear. Through design and branding, this project explores a variety of solutions in response to the factual increase of ice- related drowning accidents in Sweden. VAK is a hypothetical brand for those who are prepared and ready to adapt to a changing environment, shaped and inspired by the raw and fickle natu

APA, Harvard, Vancouver, ISO, and other styles

28

Menezes, Cláudia Cardinale Nunes. "Marca : evolução e proteção - um estudo comparativo entre as empresas Sadia e Perdigão." Universidade Federal de Sergipe, 2014. https://ri.ufs.br/handle/riufs/3407.

Full text

Abstract:

Over the years there have been major developments in corporate identity, which included the integration of the concept of the logo branding systems of both companies and products; extending thereby at the level of legal definitions or in the application forms, colors and uses of logos, as well as the design of the mark. Since then, the brand began to be considered one of the main intangible assets, providing the basis for a sustainable competitive advantage. Thus, the legal protection of this asset becomes indispensable. Considering the growth and importance of intangible assets |brand|, this

APA, Harvard, Vancouver, ISO, and other styles

29

David, Amanda, and Gabriel Altinsu. "Branddimensionering av stålkonstruktioner : Kostnadseffektivisering av brandskydd i industrihallar av stål." Thesis, KTH, Byggteknik och design, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-302710.

Full text

Abstract:

Stål är ett vanligt förekommande konstruktionsmaterial som används i olika typer av byggnader. Det är ett material med vilket klena dimensioner kan användas för att åstadkomma stora spännvidder och fria ytor. Däremot mjuknar stål vid höga temperaturer vilket kan innebära allvarliga skador i form av kollaps. I förebyggande syfte är det därför viktigt att brandskydda stålkonstruktioner på ett korrekt sätt. Syftet med detta examensarbete har varit att undersöka vilket brandskydd som är mest kostnadseffektivt genom att jämföra olika brandskydd som tillämpas i industrihallar. Studien har utförts i

APA, Harvard, Vancouver, ISO, and other styles

30

Jonsson, Marcus. "Design of Multifunctional and Sustainable Backpacks : Combining Skiing, Snowboarding, and Urban Usage." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69707.

Full text

Abstract:

Today, backpacks and duffel bags are often designed with a focus on a specific area of use, which makes it difficult to use them on other occasions. A clear example where the differences are noticeable is between functional mountaineer bags and urban bags. It is not uncommon for people staying in these environments to have far beyond two bags in their possession. Overconsumption is harmful to the environment, especially when it is from an industry that is pursued with poor working conditions and dangerous emissions in nature. Therefore, multifunctionality and sustainable design have been of hi

APA, Harvard, Vancouver, ISO, and other styles

31

Honzík, Jiří. "Komunikační strategie měst, obcí a regionů." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201621.

Full text

Abstract:

The main subject of the thesis Communication strategy of cities, municipalities and regions is to introduce the theoretical concept of marketing communication of municipalities, cities and regions and to evaluate the role of communication in development of cities and regions. The first part of the thesis is aimed on the issue of impact of marketing communication on the development of municipalities, cities and regions in theory. The second part is aimed on evaluation of communication of the town of Lovosice with its target groups with an emphasis on residents. Within this part of the thesis th

APA, Harvard, Vancouver, ISO, and other styles

32

Olsén, Emma. "Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074.

Full text

Abstract:

The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribu

APA, Harvard, Vancouver, ISO, and other styles

33

Ilic, Josefin, and Matilda Tranell. "What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230625.

Full text

Abstract:

Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. As of now however, research on how organisations should operate in order to encourage such behaviour is rather unexplored and inadequate, and a stronger understanding of the motivation and underlying mechanisms is needed. One concept that is conceptually identified as a

APA, Harvard, Vancouver, ISO, and other styles

34

Muller, Francois. "Brand Portfolio Strategies in Fashion Industries." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02415826001/$FILE/02415826001.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Castillo, Quicaña Cathia Alessandra. "El humor popular peruano como una herramienta publicitaria que ayuda al posicionamiento de las marcas de telefonía en un público de estudiantes de ingeniería industrial entre 20 y 24 años de la PUCP. Caso: Yungay – Entel." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653251.

Full text

Abstract:

Actualmente, las marcas han saturado diversos medios de comunicación a través de anuncios publicitarios reiterativos que han generado un rechazo de los potenciales consumidores. Ante esta problemática, tanto las marcas como las agencias de publicidad han optado por utilizar diferentes estrategias para generar posicionamiento. Entre estas, el humor es uno de los principales recursos para conectar con las personas y generar un compromiso con ellas. En este contexto, nuestro objetivo principal es analizar cómo el humor popular peruano en la publicidad ayuda al posicionamiento de las marcas de tel

APA, Harvard, Vancouver, ISO, and other styles

36

Andersson, Torbjörn. "Aesthetic Flexibility : Modularity of Visual Form in Product Portfolios and Branded Products." Licentiate thesis, Linköpings universitet, Maskinkonstruktion, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129551.

Full text

Abstract:

The increase in competition amongst companies that produce complex or large product portfolios has created a need to utilise modularity strategies not only to flexibly manage technical complexity in a costeffective manner but also for visual appearance. This research aims to understand how the visual appearance of products is affected by modular product development strategies. Specifically, the aim is to understand how such strategies induce constraints and generate possibilities for management of visual appearance in the design process. Five studies have been conducted during the course of th

APA, Harvard, Vancouver, ISO, and other styles

37

Persson, Niklas. "Tracing the drivers of B2B brand strength and value /." Lund : Lund Business Press, 2009. http://www.lu.se/o.o.i.s?id=12588&postid=1585665.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Mazzei, Michele <1991&gt. "Prato: flussi migratori e distretti industriali. Il "Pronto Moda" come brand brakeout." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8094.

Full text

Abstract:

La scelta di un elaborato incentrato sull’analisi economica degli effetti e dell’impatto dell’immigrazione cinese nella provincia di Prato e nel suo distretto tessile, nasce dall’esigenza personale di un approfondimento delle radici e dello sviluppo nel tempo, nonché dei risvolti economici, di un fenomeno che tutt’oggi plasma il panorama commerciale e il contesto sociale della città in cui lavoro. Nella prima parte della tesi indagherò la storia e le caratteristiche peculiari dei flussi migratori del popolo cinese compreso quello che, partito dal distretto industriale cinese di Wenzhou, nell’a

APA, Harvard, Vancouver, ISO, and other styles

39

Romero, Chacón Berioska. "Percepción de las mujeres sobre el uso del femvertising para construir una imagen de marca en la industria de la moda." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653211.

Full text

Abstract:

A lo largo de los años, la publicidad se ha encargado de explotar estereotipos relacionados a la figura femenina mediante la difusión de ideales que plantean desde los comportamientos que debe tener hasta cómo debe lucir una mujer. De esta manera, la representación de la mujer en la publicidad se ha visto afectada por un modelo poco realista. Sin embargo, desde el año 2014, esta tendencia publicitaria ha intentado ser combatida con la aparición de una nueva estrategia llamada “femvertising”. El uso de esta pretende transmitir a los consumidores una representación más valiosa y empoderada de la

APA, Harvard, Vancouver, ISO, and other styles

40

莊淑儒. "Brand Building Process for Industrial Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/57744018725650303679.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Lu, Kun An, and 呂昆安. "A study of single Brand and Multiple Brand strategies by cross-industrial case study." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/02668928307381375430.

Full text

Abstract:

碩士<br>國立政治大學<br>管理碩士學程(AMBA)<br>95<br>Observing the brand development of Taiwan industrials, there may appear consistent or inconsistent brand strategy in the same industry. Which factors are influencing on managers during brand strategy decision-making? Why do managers choose different brand strategy or insist on a specific strategy under the same industrial environment. The purpose of this study is to identify the cause of brand strategy choice from manager’s viewpoints, through the secondary data and case study method. This study will also compare with the technology industrial and food ind

APA, Harvard, Vancouver, ISO, and other styles

42

李秋慧. "Brand strategies for Taiwan firms under internationalization: case study of industrial conditions V.S. brand building." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/85957835973978468327.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Ho, Chun-hung, and 何俊宏. "The Case Study of Brand Equity in Taiwan industrial Market." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/26732929458126082885.

Full text

Abstract:

碩士<br>國立中正大學<br>企業管理所<br>95<br>Brand has been a popular issue in the recent years. Brand can bails the companies out of the low gross profit in OEM model. As a result, some government agencies and corporations start to do the branding activities. For instance, Taiwan External Trade Development Council (TAITRA) and Stan Shih established the Branding Investment Fund and lots of companies like ASUS、ACER and BenQ have started to budgeted for branding. Branding is also an important subject academic. But the cases and the scholarly researches mainly aimed at the consumer brand, and just few cases an

APA, Harvard, Vancouver, ISO, and other styles

44

Chang, Shu-Chun, and 張淑君. "Study on relationship between digital marketing and industrial brand reputation." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/29m27d.

Full text

Abstract:

碩士<br>國立彰化師範大學<br>工業教育與技術學系<br>106<br>TThe aim of this paper is to understand what impacts Industrial Purchasing Organization perception about choosing a partner from various information perceived from different digital channels posted by Industrial Supplier, that data and communication quality shall be well managed prior to being revealed or announced to digital channels. There are many literatures contributed by other researchers and scholars regarding applying digital channel as the marketing strategy for industries. However, there is a gap that Industrial Suppliers might eager to know what

APA, Harvard, Vancouver, ISO, and other styles

45

Trueman, Myfanwy, Nelarine Cornelius, and James Wallace. "Building brand value online: exploring relationships between company and city brands." 2012. http://hdl.handle.net/10454/6218.

Full text

Abstract:

Purpose: The aim of this research is to investigate how local company web sites can contribute towards the value and characteristics of city brands online, particularly where post-industrial cities are concerned, and to establish a predictive model for this. Design/methodology/approach: Interviews were conducted to gain an understanding of how post-industrial city brands can be influenced by local companies, leading to the notion of a 'constructed' city brand. An overarching brand model was developed based on the works of Christodoulides et al. and Merrilees and Fry and a survey of company

APA, Harvard, Vancouver, ISO, and other styles

46

LEE, CHUNG-YING. "Essays in Industrial Organization." Diss., 2014. http://hdl.handle.net/10161/8763.

Full text

Abstract:

<p>The dissertation consists of three chapters relating to pricing strategies. Chapter 1 studies coupons for prescription drugs and their impacts on consumer welfare, firm profits, and insurance payments. Chapter 2 examines consumer brand loyalty and learning in pharmaceutical demand and discusses implications for marketing and health care policy. Chapter 3 develops a framework for estimating demand and supply in an online market with many competing sellers and frequent price changes and proposes optimal pricing strategies for a large seller.</p><p>The first chapter studies an innovative price

APA, Harvard, Vancouver, ISO, and other styles

47

Madlala, Phethokuhle. "Leveraging on the parent brand image to build brand extensions: a consumer's perspective on the Clover Tropika brand in emerging economic areas." Thesis, 2019. https://hdl.handle.net/10539/29618.

Full text

Abstract:

A dissertation submitted to the faculty of Commerce, law and Management, at the University of the Witwatersrand, Johannesburg, in fulfillment of the requirements of the Masters’ in Commerce degree in the School of Economic and Business Science - Marketing<br>The world is changing at a rapid pace and consumer demands are constantly evolving. Innovation is key for brands that aim to stay relevant in todays’ markets. The brand extension strategy is a key marketing tactic to achieve innovation and it has therefore become crucial to understand how marketers can leverage on the parent brand image to

APA, Harvard, Vancouver, ISO, and other styles

48

Yen, Ju-Yu, and 顏如玉. "The Industrial Structure and Brand Equity Analysis of Taiwan Bag Brands: A Study of the Virtual Channel Marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/b2v9dz.

Full text

Abstract:

碩士<br>東海大學<br>高階經營管理碩士在職專班<br>102<br>Taiwan bag industry actively develop high-quality, affordable compliance products and services, but also because the marketing and the financial resources are limited, choose a small niche market to build a brand would be a good way. It is recommended that the first physical pathway brand must have a strong bargaining power to supplier, and the first virtual channel brand must establish the conversion threshold for the customers in order to have a good competitive. The study found that bag business question is "The consumers dont know the brand, visibility

APA, Harvard, Vancouver, ISO, and other styles

49

Rosa, Daniela. "How to fight the shrinking of the premium industrial fashion brands category: the case of the brand Guess?" Master's thesis, 2018. http://hdl.handle.net/10362/39292.

Full text

Abstract:

Premium Industrial Brands, very successful in the past, have recently started to suffer with consumer empowerment and with upper and lower fashion segments increasing the attraction of their business models, in a tendency called the shrinking of the middle market. This work project attempts to understand how a brand can survive this tendency by focusing on the case of GUESS?. With the structure of a case study and built from a thorough analysis of both the company and the market, it analyses the history, challenges and opportunities the brand faces and questions GUESS?’s new strategy, pro

APA, Harvard, Vancouver, ISO, and other styles

50

Lee, Chin-Po, and 李金波. "A Study on Brand Image Enhancement of Tourism Factory and Industrial Museum." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/82769891462624413980.

Full text

Abstract:

碩士<br>萬能科技大學<br>經營管理研究所在職專班<br>103<br>Since 2003, Taiwan Tourism Factory Program, driven by the Industrial Devel-opment Bureau, Ministry of Economic Affairs Central Office of the Ministry of Economy and commissioned by the Industrial Technology Research Institute, has developed tourism factory guidance for the implementation and evaluation standards. So far the program has been successful in the selection of the various industries to showcase model tourist factories, which could be found across the country.The development of industrial tourism has its own unique attributes and historical backg

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!