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Journal articles on the topic 'Industrial brand'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Liu, Xiao Bin, and Wei Li. "The Research on the Effectiveness of Brand Triangle Model for Product Life Cycle Design." Advanced Materials Research 945-949 (June 2014): 378–83. http://dx.doi.org/10.4028/www.scientific.net/amr.945-949.378.

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This paper analyzes brand structure of product (enterprise) brand, industrial brand, urban brand for product life cycle design, on the basis of Brand Symbol Triangle Model, analysis of the relationship among three brands, and further analyzes from product brand to industrial brand, urban brand evolutionary path. This paper argues a (enterprise) brand managers to guide the angle of the product in regional industrial brand promotion, urban brand enhancement strategies.

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Bhargav Dharmeshkumar Modi and Pratha Satyapalsinh Jhala. "Unraveling Industrial Patronage: Insights into Lubricant Preferences in Surat." Magna Scientia Advanced Research and Reviews 14, no. 1 (2025): 050–56. https://doi.org/10.30574/msarr.2025.14.1.0071.

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This study investigates the industrial patronage of lubricants in Surat, Gujarat, India, a significant industrial hub encompassing diverse sectors such as textiles, diamonds, chemicals, petrochemicals, and engineering. Through a descriptive research design incorporating both primary and secondary data collection methods, the study identifies common lubricant brands used by industrial establishments, examines factors influencing brand preferences, assesses brand loyalty and purchasing behavior, and explores the impact of competitor brands on decision-making. Findings reveal significant differen

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Andreini, Daniela, Mara Bergamaschi, Giuseppe Pedeliento, and Jari Salo. "Industrial Ingredient Co-branding: A Brand Relationship Approach." International Journal of Business and Management 11, no. 7 (2016): 23. http://dx.doi.org/10.5539/ijbm.v11n7p23.

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<p>Existing research on industrial ingredient co-branding alliances has largely focused on the functional and<br />transactional value that ingredient brands provide to ingredient buyers and sellers. The current research draws on the brand relationship perspective to investigate how the relational assets of ingredient brands generate value for both ingredient buyers and for the ingredient supplier itself. For the former, such value manifests in ingredient co-branding value, and for the latter, the value lies in brand equity. The results are derived from a survey of 107 ingredient b

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Karunakaran, N., and T. Bayavanda Chinnappa. "Effect of corporate branding on industrial and organizational purchasing." Journal of Management Research and Analysis 8, no. 2 (2021): 89–92. http://dx.doi.org/10.18231/j.jmra.2021.018.

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Brands are an important asset to an organization, though intangible. Specifically in the B2B domain Brand building exercises are not flaunted but subtly carried out. A brand insight fortifies is the contents of this paper.

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Syed Alwi, Sharifah Faridah, Bang Nguyen, TC Melewar, Yeat Hui Loh, and Martin Liu. "Explicating industrial brand equity." Industrial Management & Data Systems 116, no. 5 (2016): 858–82. http://dx.doi.org/10.1108/imds-09-2015-0364.

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Purpose – The purpose of this paper is to explore brand equity from multiple perspectives (tangible and intangible) and their joint consequences, namely, on industrial buyers’ brand loyalty and their long-term commitment. The aim is to provide a more comprehensive framework of the buyer’s behavioral response in the business-to-business context by integrating both trust elements and industrial brand attributes (brand performance and industrial brand image). In addition, the study explores the mediation effects of trust and brand attributes on industrial buyers’ responses such as loyalty and lon

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Maarit Jalkala, Anne, and Joona Keränen. "Brand positioning strategies for industrial firms providing customer solutions." Journal of Business & Industrial Marketing 29, no. 3 (2014): 253–64. http://dx.doi.org/10.1108/jbim-10-2011-0138.

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Purpose – Despite increasing interest in customer solutions, and the importance of brand management in the B2B context, prior research provides little understanding on brand positioning strategies adopted by solution providers. The present study aims to examine the possible brand positioning strategies for industrial firms providing customer solutions. Design/methodology/approach – The empirical part of the present study consists of a multiple case study, involving four industrial firms providing customer solutions. Primary data was gathered by semi-structured interviews from a total of 22 bus

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Shipley, David, and Paul Howard. "Brand-naming industrial products." Industrial Marketing Management 22, no. 1 (1993): 59–66. http://dx.doi.org/10.1016/0019-8501(93)90021-x.

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Zhou, Jianan, and Pisit Puntien. "Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development." Journal of Lifestyle and SDGs Review 5, no. 2 (2025): e04614. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe04614.

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Introduction: Against global economic integration and accelerated urbanization, branding of rural agricultural products has become an important means of promoting rural economic development. However, the homogenization of brand image, fierce market competition, and insufficient excavation of brand cultural connotation have seriously restricted the development of Rural Agricultural Products. Based on the concept of sustainable development, study the current situation of rural industrial brands in Fengxian District, Shanghai, analyze the characteristics of rural agricultural product brands in Fe

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Santoso, Budi, and Sukresno. "Perlindungan Merk Bersama dengan Merk Kolektif untuk Menjaga Keaslian Produk Genteng Sokka Kudus." Syntax Idea 5, no. 12 (2024): 2620–34. https://doi.org/10.46799/syntax-idea.v5i12.2697.

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One part of Intellectual Property Rights that must be regulated and protected is Brand. The need for legal protection for brands is growing rapidly. One of the brands that needs to be protected is the Sokka Kudus roof tile brand. Brand protection is actually regulated in Law Number 15 of 2001 concerning Trademarks, but in reality many Sokka roof tile brands have not been registered with the General Department of Intellectual Property so they are not protected by law. In this research, using an empirical legal approach and analytical descriptive research specifications, the author tries to expl

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Chen, Y. H. H. "Trade, industrial structure, and brand." Industrial and Corporate Change 20, no. 1 (2011): 133–74. http://dx.doi.org/10.1093/icc/dtq067.

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Hinterhuber, Andreas, and Giulia Hinterhuber. "An empirical analysis of the role of industrial brands for industrial distributors." Journal of Strategy and Management 5, no. 3 (2012): 252–65. http://dx.doi.org/10.1108/17554251211247562.

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PurposeCurrent research on industrial management strategy is mostly directed at industrial end customers. In doing so, current research overlooks one critical constituency – industrial retailers, i.e. companies selling products manufactured by industrial manufacturers to other companies using these products to create a finished product or service. Since the current literature states that retailers are mostly interested in category profit margins and profitability (regardless of specific brands), it is not clear whether industrial retailers value brands at all. The purpose of this paper is to d

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Zhang, Jian, Xiaojun Ke, and Songyu Jiang. "A structural equation model to access the regional public brands of agricultural products: Case of Chinese Yingde black tea." PLOS ONE 19, no. 9 (2024): e0310722. http://dx.doi.org/10.1371/journal.pone.0310722.

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The regional public brand of agricultural products plays an important role in the development of agricultural economy. How to effectively build regional public brands for agricultural products is an urgent practical problem that needs to be solved in various regions. This study uses Chinese Yingde black tea as a case, aims to understand how government support, resource endowment, industrial clusters, and regional culture affect the regional public brand of agricultural products based on regional brand theory. We collected 416 valid sample data from practitioners related to Yingde black tea thr

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Liu, Yishu, and Xia Wang. "Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster." Wireless Communications and Mobile Computing 2022 (April 21, 2022): 1–18. http://dx.doi.org/10.1155/2022/7824638.

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Agricultural industrial clusters are the basis for the formation of regional brands of agricultural products and also an effective way to enhance the regional brand value and competitiveness of agricultural products. Based on the agricultural industry cluster, carry out regional brand building of agricultural products, emphasizing that the production of agricultural products from raw material bases to product sales in specific administrative areas, and even the collaborative production services of relevant agricultural technology research and development institutions are connected to the local

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Soegoto, Eddy Soeryanto, and Naufal Raihan. "Digital Marketing in Industrial Revolution 4.0." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 1 (December 1, 2020): 143–46. http://dx.doi.org/10.34010/icobest.v1i.27.

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The purpose of this research is to build the brand awareness around millennial people. This research used descriptive method to see the role of digital marketing and the brand awareness in fashion industry. In this era, digital of marketing is a strategy to increase consumer awareness for fashion brand, especially a boy fashion. As there are lot of internet user, it can increase brand awareness in a product at this digital era.

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Xiao, Hu. "Carry out the Green Brand Construction: A Case Study." Applied Mechanics and Materials 644-650 (September 2014): 5893–96. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.5893.

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It is of great significance to carry out the green brand construction for enterprise’s sustainable development. Shanghai WANSHIFA, an industrial head company in Shanghai, constructs green brand successfully through clearing brand strategy of green company, implementing the third party certification, special trademark registration, improving the product traceability and setting different brand sales paths and strategies according to the characteristics of brands. The practice shows that it is necessary for the green product brand to locate the green brand strategy correctly. The application of

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Zuo, Meihua, Hongwei Liu, Hui Zhu, and Hongming Gao. "Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior." Industrial Management & Data Systems 119, no. 6 (2019): 1223–41. http://dx.doi.org/10.1108/imds-09-2018-0403.

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Purpose The purpose of this paper is to identify potential competitive relationships among brands by analyzing the dynamic clicking behavior of consumers. Design/methodology/approach Consumer sequential online click data, collected from JD.com, is used to analyze the dynamic competitive relationship between brands. It is found that the competition intensity across categories of products can differ considerably. Consumers exhibit big differences in purchasing time of durable-like goods, that is, the purchasing probability of such products changes considerably over time. The local polynomial reg

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Vodyakhina, Margarita, and Irina Chekmasova. "STRATEGY OF THE INTERNATIONAL BRAND MANAGEMENT OF THE INDUSTRIAL ENTERPRISE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 4 (November 9, 2021): 35–38. http://dx.doi.org/10.20998/2519-4461.2021.4.35.

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The article studies the strategy of international brand management of an industrial enterprise. The state of the Ukrainian industry is analyzed. It was revealed that in a crisis, enterprises should make more efforts to maintain their positions in the market. In this case, it is advisable to develop the company's brand. The segment of consumers is separated by such industries as metallurgy, energy, mining and processing, engineering, petrochemical, papermaking and food. When forming a brand strategy, it should be borne in mind that the activities of enterprises in industrial markets usually tak

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Herbst, Uta, and Michael A. Merz. "The industrial brand personality scale: Building strong business-to-business brands." Industrial Marketing Management 40, no. 7 (2011): 1072–81. http://dx.doi.org/10.1016/j.indmarman.2011.09.003.

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Cho, Sulah. "Co-query volume as a proxy for brand relatedness." Industrial Management & Data Systems 118, no. 4 (2018): 930–44. http://dx.doi.org/10.1108/imds-04-2017-0154.

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PurposeThe purpose of this paper is to utilize co-query volumes of brands as relatedness measurement to understand the market structure and demonstrate the usefulness of brand relatedness via a real-world case.Design/methodology/approachUsing brand relatedness measurement obtained using data from Google Trends as data inputs into a multidimensional scaling method, the market structure of the automobile industry is presented to reveal its competitive landscape. The relatedness with brands involved in product-harm crisis is further incorporated in empirical models to estimate the influence of cr

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Heiman, Amir, and Eliezer E. Goldschmidt. "Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges." HortTechnology 14, no. 1 (2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.

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The share of brand-name fruit and vegetables is much lower than that for general foods or processed industrial foods. The paper analyzes consumers' choice between generic and brand-name products and shows that consumers' preferences for horticultural brands increase with their appreciation of quality and with a low quality of the generic products, and that brand preferences are affected by socio-economic variables. The theoretical findings are supported by an orange (Citrus sinensis) consumer survey held in the UK and Israel. We found that in both countries consumers assign a relatively low va

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Muressama Viagem, Salomão António. "A marca olfativa no novo código da propriedade industrial de Moçambique." Revista Electrónica de Direito, no. 2 (June 2019): 185–204. http://dx.doi.org/10.24840/2182-9845_2019-0002_0008_.

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The most recent Industrial Property Code of Mozambique (CPIM), approved by Decree 41/2015 of 31 December, brought, among other innovations in the field of trademarks, the consecration of the olfactory brand, one of the "new complex in terms of distinctive capacity and graphic representation, the latter being a very controversial aspect in the field of registration assumptions of the new brands. Although the problem of graphic representation has been circumvented by the European Union trademark law in accordance with its new Trademark Directive ( (EU) 15/2436 of Parliament and Council of 16 Dec

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Michell, Paul, Jacqui King, and Jon Reast. "Brand Values Related to Industrial Products." Industrial Marketing Management 30, no. 5 (2001): 415–25. http://dx.doi.org/10.1016/s0019-8501(99)00097-8.

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Chow, Hsueh-wen, Guo-Jie Ling, I.-yin Yen, and Kuo-Ping Hwang. "Building brand equity through industrial tourism." Asia Pacific Management Review 22, no. 2 (2017): 70–79. http://dx.doi.org/10.1016/j.apmrv.2016.09.001.

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An, Wan-Jun, and Jun-Hyuk Lee. "The effects of industrial tourism experience factors on industrial tourism satisfaction, brand awareness, and brand loyalty." Journal of Hospitality and Tourism Studies 23, no. 3 (2021): 79–96. http://dx.doi.org/10.31667/jhts.2021.9.88.79.

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Darmawan, Didit. "THE EFFECT OF CORPORATE IMAGE ON BRAND AWARENESS AND BRANG ATTITUDE." Translitera : Jurnal Kajian Komunikasi dan Studi Media 8, no. 01 (2019): 13–26. http://dx.doi.org/10.35457/translitera.v8i01.595.

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Various advancements and dynamics in the business world led to rapid developments in various industries. Corporate image is the main provision to survive in industrial competition. With the existence of a good corporate image, it is expected to increase brand awareness and brand attitude of the products circulating in the market. This study will examine the effect of corporate image on brand awareness and brand attitude. This study involved 100 respondents using an analytical tool in the form of simple linear regression with proof through t test. The results of the study show that the corporat

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Settembre-Blundo, Davide, Alfonso Pedro Fernández del Hoyo, and Fernando Enrique García-Muiña. "Hermeneutics as innovative method to design the brand identity of a nanotechnology company." Asia Pacific Journal of Innovation and Entrepreneurship 12, no. 2 (2018): 181–205. http://dx.doi.org/10.1108/apjie-02-2018-0005.

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Purpose The purpose of this paper is to develop an innovative branding method based on the hermeneutical approach and interpretive theory, to respond to the need of a simple and effective tool to build corporate identity through an industrial brand identity design and, being a new business, has been considered the brand perception of their stakeholders as the main input to analyze. Design/methodology/approach The case study of a small- and medium-sized enterprise (SME), that produces nanomaterials for the business-to-business (B2B) industrial market, is used to design the new hermeneutic brand

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Wu, Min Hui, and Chun Huang. "Analysis of the Evolution Mechanism of Industry Based on the Lifecycle Theory." Applied Mechanics and Materials 533 (February 2014): 521–27. http://dx.doi.org/10.4028/www.scientific.net/amm.533.521.

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Regional brand is the product of industrial cluster development. Upon the basis of lifecycle theory to study the relationship between regional brand and government network construction, with applied multi-cases study method, it reached the conclusions that: (1) The regional brand development is a staged process, with staged representations of the brand cultivation emphasis in light of development changes; (2) Governments exert important propelling roles to the industrial revolution; (3) The industrial features of different regions are varied, and regional brand shall develop in accordance with

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Khaled Alqasa, Khaled Alqasa. "The Determinant of Automotive Brand Loyalty: A Case of Local Brands." journal of King Abdulaziz University Economics and Administration 35, no. 1 (2021): 123–37. http://dx.doi.org/10.4197/eco.35-1.6.

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This study purposes to discover the important factors that impact loyalty to local brands by investigating the bond between brand experience (BE), brand satisfaction, brand trust (BT), and brand image (BI), on brand loyalty (BL) of local automotive brands in Malaysia. Partial Least Squares and Smart PLS 3 was used in the data analysis. finding indicated a positive and significant influence between BE and BS, BE and BT, BI and BS, BI and BT, BS and BL, BT and BL. In contrast, no significant influence found between BE and BL, and BI and BL. The findings also contribute to our understanding of th

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Khaled Alqasa, Khaled Alqasa. "The Determinant of Automotive Brand Loyalty: A Case of Local Brands." journal of King Abdulaziz University Economics and Administration 35, no. 1 (2021): 123–37. http://dx.doi.org/10.4197/econ.35-1.6.

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This study purposes to discover the important factors that impact loyalty to local brands by investigating the bond between brand experience (BE), brand satisfaction, brand trust (BT), and brand image (BI), on brand loyalty (BL) of local automotive brands in Malaysia. Partial Least Squares and Smart PLS 3 was used in the data analysis. finding indicated a positive and significant influence between BE and BS, BE and BT, BI and BS, BI and BT, BS and BL, BT and BL. In contrast, no significant influence found between BE and BL, and BI and BL. The findings also contribute to our understanding of th

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Nilufar, Yasmin, and Raju Valliappan. "Bangaladeshi Ready Made Garments Industry: Past and Future." International Journal of Business Management and Technology 4, no. 4 (2023): 102–10. https://doi.org/10.5281/zenodo.7664558.

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This paper has two phases; in first phase highlights as, Bangladeshi Ready Made Garments (RMG) has passed through a number of domestic as well as international challenges. Few of those challenges are traced out in this study from industrial development point of view. The second phase is related ot the brand loyalt of customers buying ready made garments , Stratetgic Literature Reiview (SLR) has been drawn on the concept of brand loyalty and related influencing factors. This paper suggests that firms need to pay attention towards the brand loyalty of the customers by mapping their expectations

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Bagna, Emanuel. "Is There Any Value in the Banks Brand?" International Journal of Business and Management 13, no. 12 (2018): 261. http://dx.doi.org/10.5539/ijbm.v13n12p261.

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Traditionally the literature show that public brand value estimates (such as the ones published by Interbrand, Brand Finance or Brand Z), in the context of industrial quoted companies, are incorporated in stock prices, implying that brands significantly contributes to the value generation process in a company. No such study was carried out at the level of the banking sector. This could be due to the attribution of a marginal importance of brands, among other intangible assets, in the banking sector, as highlighted by the literature. In more recent years more and more evidences give evidence of

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Dhivyesh, Mr K. N., and Dr K. Ramprathap. "A Study on the Brand Positioning of Tera Equipment’s in the Industrial Market." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44543.

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Brand positioning plays a pivotal role in determining a company’s success within the competitive industrial market. This study offers an in-depth analysis of the brand positioning strategies of Tera Equipments, a growing name in the industrial equipment sector. The research examines key components such as brand perception, competitive differentiation, customer loyalty, marketing effectiveness, and value proposition. A quantitative research methodology was adopted, using structured surveys targeting a diverse range of clients, distributors, and industry stakeholders. Statistical tools such as c

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Dampérat, Maud, Alexandra Lewicki, and Alain Jolibert. "Modeling buyer-based brand equity in industrial settings." Recherche et Applications en Marketing (English Edition) 29, no. 4 (2014): 7–31. http://dx.doi.org/10.1177/2051570714552394.

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This article proposes and empirically tests a model of buyer-based brand equity in industrial settings. We conceptualize industrial buyer-based brand equity as a second-order construct. We examine the mediating role of buyer-based brand equity and the determinant role of corporate reputation.

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Haryani, Anik Tri. "Pentingnya Perlindungan Merek Dalam Dunia Bisnis." JURNAL DAYA-MAS 6, no. 2 (2021): 40–47. http://dx.doi.org/10.33319/dymas.v6i2.67.

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Legal counseling aims to provide understanding and socialization to the public about the importance of brand protection in the business world. The brand is a sign that is attached to a item / service so that the goods / services are known by the community. Brands can also be used as promotional suggestions to consumers. But in reality there are still many small business actors who do not understand the importance of this brand. Therefore it is necessary to carry out counseling or socialization about the importance of the brand and how to register a brand. The method used is by approaching the

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Sharma, Priyanka, Raghu Nandan Sengupta, and J. David Lichtenthal. "Facets of business-to-business brand equity: mixed-methods approach." Marketing Intelligence & Planning 37, no. 7 (2019): 754–69. http://dx.doi.org/10.1108/mip-10-2018-0437.

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Purpose The purpose of this paper is to highlight various aspects of business-to-business brand equity (B2BBE) and explain relative impact of marketing/advertising, research and development (R&D), human resource and distribution network to build compelling business brands that display better firm performance. Design/methodology/approach A total of 51 in-depth semi-structured interviews with distributors and industrial buyers revealed different facets of B2BBE. Generalized method of moments (GMM) was applied on a large-scale panel data set of industrial firms to estimate the effects of firm

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Li, Gao. "Brand Elements Implanted Study of Time-Honored Thematic Museum Display Design." World Journal of Social Science Research 4, no. 2 (2017): 118. http://dx.doi.org/10.22158/wjssr.v4n2p118.

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<em>Time-honored brand as treasures left by the industrial and commercial competition hundreds of years </em><em>ago, its brand value is obvious. According to statistics, many time-honored brands began to build their </em><em>own museum since 2010 to keep fresh legend. This article studies brand elements implanted in the </em><em>museum display design from “shape”, “meaning” and “region” three aspects, and discusses the way</em><br /><em>and value of brand elements implanted. The study shows that brand elements implanted plays an <

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Yulia, Yulia, Herinawati Herinawati, and Malahayati Rahman. "Legal Protection of Small and Medium Industry Products Through Trademark from an Islamic Law Perspective." Proceedings of Malikussaleh International Conference on Law, Legal Studies and Social Science (MICoLLS) 3 (December 30, 2023): 0006. http://dx.doi.org/10.29103/micolls.v3i-.321.

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Brand regulations in Law Number 20 of 2016 concerning Marks and Geographical Indications emphasize that a brand is a sign that can be displayed graphically in the form of an image, logo, name, word, letter, number, color arrangement, in the form of 2 (two) dimensions and/or 3 (three) dimensions, sound, hologram, or a combination of 2 (two) or more of these elements to differentiate goods and/or services produced by individuals or legal entities in goods and/or services trading activities. Brands are important in the business world of trading goods and services. Brand as a means to introduce a

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Xie, Yi, and Xiaoying Zheng. "How does corporate learning orientation enhance industrial brand equity? The roles of firm capabilities and size." Journal of Business & Industrial Marketing 35, no. 2 (2019): 231–43. http://dx.doi.org/10.1108/jbim-10-2018-0320.

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Purpose This paper aims to examine the role of learning orientation in building brand equity for B2B firms. The present research proposes that learning orientation contributes to the development of innovation and marketing capabilities and, in turn, leads to enhanced industrial brand equity. Furthermore, the moderating effect of firm size in these processes is investigated. Design/methodology/approach The hypotheses are tested by administering a survey with a set of managers of manufacturing firms in China. Findings Innovation capability and marketing capability serve as the mediators between

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Zhang, Jing, and Yong He. "Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance." Nankai Business Review International 5, no. 1 (2014): 43–69. http://dx.doi.org/10.1108/nbri-09-2013-0033.

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Purpose – This paper aims to identify key dimensions of brand value co-creation activities and empirically examine the impacts of different dimensions of brand value co-creation upon brand performance among Chinese industrial services firms. Design/methodology/approach – Key dimensions of brand value co-creation activities are identified and a research framework is presented based on qualitative interviews with three industrial services firms. Then, the conceptual model and 14 research hypotheses addressing the impacts of different dimensions of brand value co-creation activities upon brand pe

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LEVYDA, Levyda, and Titin ASTUTI. "BRANDING KNOWLEDGE ENHANCEMENT THROUGH ONLINE TRAINING FOR MSMEs IN SOUTH JAKARTA." ICCD 3, no. 1 (2021): 145–48. http://dx.doi.org/10.33068/iccd.vol3.iss1.326.

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Brands are essential for consumers and producers, but the number of MSMEs registering their trademarks is limited. MSME knowledge about brands needs to be improved. This community service uses online training attended by 57 participants. Quite several participants have already branded their products, but only a few have registered their brands. They still have difficulty creating a brand and registering it and have financial barriers to registering a brand. The stages of community outreach consist of material preparation, training, discussion, and evaluation stages. From the test results, part

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Fatoki, Oluwaseyi Philip, and Toluwase Hezekiah Fatoki. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria." Marketing – from Information to Decision Journal 3, no. 1 (2020): 58–66. http://dx.doi.org/10.2478/midj-2020-0005.

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Abstract The purpose of this study is to provide comprehensive review of experiential marketing with focus on its effects and industrial applications. We report that experiential marketing has effect on brand, consumers and the market. Experiential marketing provides a lively brand experience that give consumers the chance to engage with the brand. It promotes brand experience effects more in the Generation Y than in Generation X. Experiential marketing focuses on customer experiences. The future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the

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Riyadi, Agus, and Eunike Yoanita Kristanti. "FACTORS INFLUENCING VALUE CREATION ON BRAND TRUST IN HOTEL BUSINESS: CASE STUDY OF 3-, 4- AND 5-STAR HOTELS IN INDONESIA DURING THE COVID-19 PANDEMIC." Journal of Event, Tourism and Hospitality Studies (JETH) Vol.1, July 2021, Number 1 (July 15, 2021): 184–209. http://dx.doi.org/10.32890/jeth2021.1.9.

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This research investigates the society or guests’ perception of the value creation and brand trust, and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the find

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Chen, Jinsong, and Hexiang Wang. "How to Increase the Income of Peasants: Anti-poverty Effect of Agricultural Products Brands." E3S Web of Conferences 275 (2021): 01020. http://dx.doi.org/10.1051/e3sconf/202127501020.

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The advancement of agricultural product brands has a significant role in promoting local economic and social development. Through analysis, it can be seen that there keeps still a lot of room for improvement of agricultural products brands in terms of economic driving. To realize the coupling of agricultural product brands and rural revitalization, it is necessary to make up for the shortcomings of agricultural product brands and poverty alleviation of poverty, cultivate characteristic industrial parks, optimize agricultural product value chains, improve brand supervision, and strengthen e-com

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Heo, Eun Ha, and Sun Ah Kim. "Case study on the Experience Design Components of an Eco-friendly Cosmetics Brands." Korea Institute of Design Research Society 9, no. 3 (2024): 588–603. http://dx.doi.org/10.46248/kidrs.2024.3.588.

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The value of eco-friendliness which has been continuously increasing since the Industrial Revolution and rapid industrial development has reached a major turning point after the COVID-19 pandemic. In particular cosmetics which are products closely related to the body are not simply products applied to the body but can secure a competitive advantage when they satisfy consumers' eco-friendly values and experience elements. Therefore, this study is a study that analyzes eco-friendly cosmetics brands as components of experience design in line with changing consumer needs and the eco-friendly cosme

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Aagerup, Ulf, Svante Andersson, and Gabriel Baffour Awuah. "Building a warm and competent B2B brand personality." European Journal of Marketing 56, no. 13 (2022): 167–93. http://dx.doi.org/10.1108/ejm-06-2019-0528.

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Purpose This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in

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Nagarajan, Meenakshi, and Arun Kumar. "Havells India Limited: Transition from an Industrial Brand to a Consumer Brand." Vikalpa: The Journal for Decision Makers 40, no. 3 (2015): 363–82. http://dx.doi.org/10.1177/0256090915599083.

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Pandey, Neeraj. "Havells India Limited: Transition from an Industrial Brand to a Consumer Brand." Vikalpa: The Journal for Decision Makers 40, no. 3 (2015): 383–87. http://dx.doi.org/10.1177/0256090915600296.

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Marsasi, Endy Gunanto, and Asih Dewi Yuanita. "Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income." Media Ekonomi dan Manajemen 38, no. 1 (2023): 71. http://dx.doi.org/10.56444/mem.v38i1.3268.

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<span class="tlid-translation"><span lang="EN-US">In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury fashion brands. Our research aims to construct a consumer behaviour model to complete the hedonic motivation process, which influences brand attachment and is influenced by demographic factors. The research model will fully predict the proposed model to examine the effect of gender,

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Viardot, Eric. "Branding in B2B: the value of consumer goods brands in industrial markets." Journal of Business & Industrial Marketing 32, no. 3 (2017): 337–46. http://dx.doi.org/10.1108/jbim-11-2014-0225.

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Purpose This paper aims to explore whether consumer goods brands (CGBs) have more brand equity than exclusively professional brands (EPBs) do in the context of the industrial detergents market. Design/methodology/approach The author conducted direct customer interviews at the outlets of two large wholesale distribution retail chains. The sample included 211 respondents. Findings The study shows that CGBs do have brand equity in business-to-business (B2B) market. First, they enjoy a greater top-of-mind awareness than do EPBs. Second, they have a distinctive brand image, as they are perceived as

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Ranubhuana, Ni Rara, I. Made Adhika, and I. Gusti Bagus Budjana. "Distribution Shop Center (Distro) Local Brand Clothes and Skate Playges in Kuta Utara, Badung, Bali." Journal of A Sustainable Global South 1, no. 2 (2017): 1. http://dx.doi.org/10.24843/jsgs.2017.v01.i02.p01.

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The centre of clothing distro and skatepark are buildings that are included in commercial and business functions. The centre of clothing distro is community of several clothing brands that have their own distro. The function of distro is to display and sell their products. Various concepts and idealism are offer from every clothing brands. Some concepts are offer such as music, skateboarding, custom motorbikes, surfing, tropics, and other concepts. The concepts of the brand will affect the interior concept that will applicated. The goal is to provide the identity and characteristics of distro,

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