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Relevant bibliographies by topics / Internet marketing education

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Academic literature on the topic 'Internet marketing education'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Internet marketing education"

1

Constantinides, Efthymios, and Marc C. Zinck Stagno. "Higher Education Marketing." International Journal of Technology and Educational Marketing 2, no. 1 (2012): 41–58. http://dx.doi.org/10.4018/ijtem.2012010104.

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The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content. The interest of higher education institutions in social media as part of the marketing toolkit is increasing, but little is known about the potential of these channels in higher education marketing strategies. Even less is known about the role of soc

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Malhotra, Naresh K., Ashutosh Dixit, and Can Uslay. "Integrating Internet Technology in Marketing Research Education." Marketing Education Review 12, no. 3 (2002): 25–34. http://dx.doi.org/10.1080/10528008.2002.11488797.

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Beuzova, Angelina, Natalya Tovma, Irina Maslova, Marina Vasileva, Inna Mishchenko, and Nazym Tulebayeva. "Internet marketing in the field of higher education." SHS Web of Conferences 106 (2021): 03003. http://dx.doi.org/10.1051/shsconf/202110603003.

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Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply. Kazakhstan’s accession to the international market of educational services has increased the need to use effective promotion tools. Marketing is an important element in attracting students. With the development of technology, the role of the Internet increases, which becomes an integral part of marketing. Internet marketing in the field of higher

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Suharyati, Suharyati, and Ika Nurlaili Isnainiyah. "Education of Internet Marketing for Traditional Craftsmen of Baduy." MITRA: Jurnal Pemberdayaan Masyarakat 3, no. 2 (2019): 130–40. http://dx.doi.org/10.25170/mitra.v3i2.843.

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Regulation of the Minister of Home Affairs of the Republic of Indonesia No.1 of 2013 explain that the Indonesian government continues to strive to alleviate poverty and improve the welfare of the population through community empowerment activities. The 4.0 industrial revolution era triggered the digital technology trend, especially the internet to support product marketing, e.g. by reducing marketing costs and labor costs. However, the lack of technological knowledge is undeniable on a number of Indonesian population, such as MSME entrepreneurs of Outer Baduy traditional craftsmen in the Kanek

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Atwong, Catherine T., and Paul S. Hugstad. "Internet Technology and the Future of Marketing Education." Journal of Marketing Education 19, no. 3 (1997): 44–55. http://dx.doi.org/10.1177/027347539701900305.

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Close, Angeline G., Ashutosh Dixit, and Naresh K. Malhotra. "Chalkboards to Cybercourses: The Internet and Marketing Education." Marketing Education Review 15, no. 2 (2005): 81–94. http://dx.doi.org/10.1080/10528008.2005.11488911.

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S.Muhilarasan and Raj T.Kabil. "Online Marketing." Shanlax International Journal of Management 6, S1 (2018): 181–86. https://doi.org/10.5281/zenodo.1461347.

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This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is designed to give the reader insight to if, and how companies utilize  the possibilities of Internet advertising and branding.     

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Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.

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PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HE

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Pevzner, M. N., P.A.Petryakov, I. A. Donina, and N. A. Shaydorova. "Internet Marketing as a Diversity Management Tool in Education." EUROPEAN RESEARCH STUDIES JOURNAL XXI, Issue 3 (2018): 496–505. http://dx.doi.org/10.35808/ersj/1078.

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Buruk, Anna, Olga Logacheva, and Elena Ubozhenko. "TRENDS IN E-COMMERCE AND INTERNET MARKETING." Interexpo GEO-Siberia 5 (2019): 183–88. http://dx.doi.org/10.33764/2618-981x-2019-5-183-188.

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The main characteristics of e-commerce, conceptual apparatus, development trends in domestic and foreign markets are considered. The main features characterizing Internet marketing are highlighted, recommendations are offered in the field of education to provide e-commerce market with specialists in accordance with the emerging new needs.

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Dissertations / Theses on the topic "Internet marketing education"

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Bevan-Dye, Ayesha Lian. "Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye." Thesis, North-West University, 2005. http://hdl.handle.net/10394/2363.

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Yang, Ning. "Factors influencing international students' choice of enrolling at higher education institutions via the internet." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1084.

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As the competition increase in the Higher Education industry, marketing departments of Higher Education Institutions view students as consumers and market their institutions. At the mean time, universities around the world encourage their international offices to increase the foreign student enrollments. This research investigates the factors influencing international students’ choice of enrolling at Higher Educational Institutions (HEI) via the internet: international students’ Internet use to facilitate information search and decision making. This survey of international students from Nelson

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Kisiołek, A. "The internet as an element of marketing strategies of polish universities during recent years." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/44421.

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У статті представлений фон системних змін, яким було піддано вищу освіту в Польщі після 1990 року. Особливий акцент зроблено на створення абсолютно нового, заснованого на відміну від колишніх парадигм, ринку освітніх послуг. Охарактеризовано інтернет, як елемент маркетингових дій польських ВНЗ, з поданням результатів проведених досліджень, а також представлені результати досліджень, що стосуються ролі інтернету в маркетингових стратегіях ВНЗ в Польщі.<br>В статье представлен фон системных изменений, которым было подвергнуто высшее образование в Польше после 1990 года. Особый упор сделан на соз

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Mangolothi, Brightness. "The use of social media for marketing and communication purpose in institutions of higher learning." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1019698.

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Social media have become a widely used tool to communicate with the orgnisations stakeholders. Institutions of higher learning are also venturing into this new way of marketing and communication. This study intended to determine how South African institutions of higher learning are using social media for marketing and communication purposes. Firstly, a literature study was conducted to gain an understanding on how social media are used. Further an empirical study was conducted, which consisted of two phases. The first phase was a case study on NMMU and Stellenbosch University. Structured-inter

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Davoli, Mario. "Cellular phone network service prototyping direct manipulation 3D virtual environment for design, training, marketing and documentation /." Swinburne Research Bank, 2001. http://hdl.handle.net/1959.3/22429.

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Thesis (PhD) - Swinburne University of Technology, 2001.<br>Submitted for the degree of Doctor of Philosophy, Swinburne University of Technology - 2001. Typescript. Includes bibliographical references (p. 120-128).

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Zinn, Marian, and Helen Johansson. "Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27877.

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Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an increasingly significant role in the decision-making process of potential students and this trend has create

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Pivorun, Violeta. "Tarptautinis marketingas plėtojant universitetų veiklą: internetinių technologijų panaudojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_141601-24839.

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Baigiamajame magistro darbe nagrinėjamos aukštojo mokslo internacionalizavimo tendencijos ir plėtros galimybės Lietuvoje ir kitose Europos Sąjungos šalyse. Svarbiausias vaidmuo darbe skiriamas marketingui internete, kadangi internetinio marketingo priemonėmis gali būti veikiami pagrindiniai aukštojo mokslo veiklos internacionalizavimo procesai. Darbe taip pat aptariama tarpinstitucinių tinklų kūrimo ir plėtros svarba aukštojo mokslo internacionalizavimui, pateikiama išsami paslaugų ir interneto marketingo komplekso elementų analizė, akcentuojama programos, įvaizdžio ir rėmimo elementų svarba a

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Інтернет-технології маркетингу знань в сфері науково-освітніх послуг". Thesis, ПУЕТ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42091.

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Виконана систематизація інструментів і технологій інтернет-маркетингу які використовуються для вирішення завдань маркетингу знань у сфері науково-освітніх послуг.<br>Выполнена систематизация инструментов и технологий интернет-маркетинга, которые используются для решения задач маркетинга знаний в сфере научно-образовательных услуг.<br>Systematization of instruments and technologies of Internet marketing that are used for solving marketing knowledge in the sphere of scientific and educational services.

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Mithani, Murad A. "The Development and Marketing of an Online Guided Study Program for the GRE Physics Exam Towards an Understanding of Future Instructional Methodologies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1225102470.

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LaRosa, Richard J. "A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1233079496.

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Thesis (D.B.A.)--Cleveland State University, 2008.<br>Abstract. Title from PDF t.p. (viewed on Apr. 1, 2009). Includes bibliographical references (p. 136-144) and appendices. Available online via the OhioLINK ETD Center. Also available in print.

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Books on the topic "Internet marketing education"

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Uğur, Demiray, and Sever N. Serdar, eds. The challenges for marketing distance education in online environment: An integrated approach. Anadolu Üniversitesi, 2009.

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IFLA Satellite Meeting (2003 Geneva, Switzerland). e-learning for management and marketing in libraries: Papers presented at the IFLA Satellite Meeting Section Management & Marketing/Management & Marketing Section. K.G. Saur, 2005.

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IFLA Satellite Meeting (2003 Geneva, Switzerland). e-learning for management and marketing in libraries =: E-formation pour le marketing et le management des bibliothèques / edited by Daisy McAdam. K.G. Saur, 2005.

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United States. Congress. Senate. Committee on Health, Education, Labor, and Pensions. E-drugs: Who regulates Internet pharmacies? : hearing before the Committee on Health, Education, Labor, and Pensions, United States Senate, One Hundred Sixth Congress, second session ... March 21, 2000. U.S. G.P.O., 2000.

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Gralla, Preston. The complete idiot's guide to online shopping. 2nd ed. Que, 1999.

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Gralla, Preston. The complete idiot's guide to online shopping. Alpha Books/Que, 1999.

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Klyuchevskaya, Irina. Promotion of a hotel company in the new economic conditions of market development: trends and features. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2169738.

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For the first time, the monograph presents the results of a study on the identification of marketing trends and their application in the promotion of hotel companies. The author identifies the following areas of marketing technologies for hotel promotion: the practice of using Internet and digital technologies in promotion, the use of artificial intelligence in marketing communications, the introduction of omnichannel marketing into the communications system - a new concept and practice taking into account the specifics of the hotel business in modern conditions, the specifics of using direct

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R, Kahle Lynn, ed. Euromarketing and the future. International Business Press, 2003.

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Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.

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Paul, Hill Ronald, ed. Marketing and consumer research in the public interest. Sage Publications, 1996.

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Book chapters on the topic "Internet marketing education"

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Ziyadin, S., and A. Serikbek. "Internet-Marketing in the Sphere of Higher Education." In Lecture Notes in Networks and Systems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-27015-5_35.

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Wang, Qianyu. "Application of Machine Learning Algorithm in Marketing Education." In Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-23950-2_35.

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Adistya, Diang, Iqbal Harori, and Ahmad Efendi. "Shrimp Farming Business Ecology: Internet of People (IOP)-Based Digital Marketing." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-046-6_23.

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Ismail, Suriatini, Anis Amira Abdul Rahman, Ahmad Rasdan Ismail, Khairul Azhar Mat Daud, and Nik Zulkarnaen Khidzir. "Internet Marketing Strategy for Furniture Industry: A Research Based Ergonomics Sofa." In Advances in Human Factors, Business Management, Training and Education. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42070-7_53.

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Zhao, Benyu, Hainian Zhang, and Yan Hu. "Construction of Marketing Network Teaching Platform Under the Background of Internet + Education." In Atlantis Highlights in Social Sciences, Education and Humanities. Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-192-0_15.

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Na, Xiao. "Research on Enterprise Marketing Education Strategy Based on Data Mining Technology." In Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-23944-1_7.

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Kargas, Antonios, Panagiotis A. Tsaknis, Christina D. Patitsa, Eleni C. Gkika, and Alexandros G. Sahinidis. "An Empirical Study on How Grit and Work Values Affect Generation’s Z Entrepreneurial Intention." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_110.

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AbstractGeneration Z are the young people born and grown up in the age of social media and digital technology, within the Internet era and who are currently in the higher education-to-work transition phase. It is the generation that makes its first working steps in a global economic environment heavily affected by Covid-19 consequences and digital transformation’s influence. Empirical studies conducted provide results that vary across national cultures indicating the need for research in different countries, especially when it comes to Greek Generation Z for which little is known. This study c

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Zhu, Xinting, Shuai Liu, Hongtao Zhou, Yimeng Zhang, and Wenxuan Li. "The Marketing Strategy of Dalian Red Cultural Tourism Under the Background of “Internet +”." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2024. https://doi.org/10.2991/978-2-38476-344-3_30.

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Hao, Zhengteng. "Application of Open Source Data Mining Software Weka in Marketing Teaching." In Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-87903-7_44.

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Zhao, Mei, Peng Li, Chenglong Li, Shengzong Han, and Wenyu Shao. "Based on Big Data Analysis of the Phased Development of China’s Marketing." In Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-23944-1_39.

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Conference papers on the topic "Internet marketing education"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in

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Yu, Rongrui. "Discussion on Internet of Things technology based Internet marketing." In 2012 7th International Conference on Computer Science & Education (ICCSE 2012). IEEE, 2012. http://dx.doi.org/10.1109/iccse.2012.6295211.

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Lou, Jing. "Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing." In 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemaess-15.2016.86.

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Ivkovic, Miodrag, and Dusanka Milanov. "Affiliate internet marketing: Concept and application analysis." In 2010 International Conference on Education and Management Technology (ICEMT). IEEE, 2010. http://dx.doi.org/10.1109/icemt.2010.5657647.

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Mao, Yanqiong. "Analysis of Customer Loyalty under Internet Marketing." In 2016 International Conference on Economy, Management and Education Technology. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemet-16.2016.170.

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Jadrić, Ivana, Jasmina Dlačić, and Drago Ružić. "INTERNET MARKETING APPROACHES IN PROMOTION OF HIGHER EDUCATION INSTITUTIONS." In 3rd International Scientific Conference on Economics and Management. Association of Economists and Managers of the Balkans, Belgrade; Faculty of Management Koper; Doba Business School - Maribor; Integrated Business Faculty - Skopje; Faculty of Management - Zajecar, 2019. http://dx.doi.org/10.31410/eman.s.p.2019.181.

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Bosire, Eric, and Justus Munyoki. "The influence of digital marketing strategies on performance of small and medium-sized agribusinesses in Nairobi County, Kenya." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24017b.

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The digital transformation of agribusiness has become a critical driver of success in the modern agricultural landscape. This study investigated the digital marketing strategies employed by small and medium-sized agribusinesses in Nairobi city County, Kenya and their impact on business performance. The anchoring theories included the Resource-Based View (RBV) by Barney (1991) and the Technology Acceptance Model (TAM) by Davis (1989). The study adopted descriptive survey design research design targeting 61 agribusinesses. The data was analyzed using descriptive statistics and regression analysi

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"The influence of Internet on traditional enterprise marketing." In 2018 2nd International Conference on e-Education, e-Business and Information Management. Clausius Scientific Press, 2018. http://dx.doi.org/10.23977/eeim.2018.055.

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Liu, Wei. "Analysis of Internet Marketing Development and Innovative Path." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.14.

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Li, Xue. "Research on Agricultural Products Mobile Internet Marketing Strategies." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.44.

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Reports on the topic "Internet marketing education"

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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact

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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growi

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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile

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You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

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Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th

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