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Books on the topic 'Languagae. marketing'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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1

Martin, Elizabeth. Marketing Identities through Language. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230511903.

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2

Gaski, John F. The language of branding. Nova Science Publishers, 2010.

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3

Council, British. Marketing English language courses overseas. British Council, 1993.

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4

Salawu, Abiodun, and Kehinde Oyesomi. Marketing Communication in African Languages. Routledge, 2024. http://dx.doi.org/10.4324/9781003517382.

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5

Koroh, Nico J. J. Kamus marketing: 1500 istilah marketing. Talenta Mulia Aksara, 2008.

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6

Koroh, Nico J. J. Kamus marketing: 1500 istilah marketing. Talenta Mulia Aksara, 2008.

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7

Goede, Gerd W. Marketing-Lexikon: Englisch-Deutsch, Deutsch-Englisch = Marketing dictionary. Oldenbourg, 1998.

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8

Winardi, Jozef. Kamus marketing. Tarsito, 1988.

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9

Golubkov, E. P. Marketing: Slovarʹ. Ėkonomika, 1994.

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10

Lyubov', Markovna, Oksana Ksenzenko, Tat'yana Nadeina, et al. Marketing Linguistics. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862771.

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Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means.
 Meets the requirements of the federal state educational standards of higher education of the latest generation.
 For undergraduates, postgraduates studying in the
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11

Bhatia, Tej K. Advertising & marketing in rural India: Language, culture, and communication. 2nd ed. Macmillan India, 2007.

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12

Kowalewska, Kinga. The perception of language and non-language resources in press advertisement: An ecolinguisic-communicative approach. Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza, 2018.

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13

Sweeney, Simon. Marketing. Penguin English, 2002.

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14

Diệp, Nguyẽ̂n Thị Liên, Hò̂ Đức Hùng, and Phạm Văn Nam, eds. Từ điẻ̂n thuật ngữ marketing =: The marketing dictionary. Thó̂ng kê, 1995.

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15

Laocha, Noirin Ni. The Irish language: An exploratory study on factors that affect second language behaviour. University College Dublin, 1997.

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16

Schäfer, Wilhelm. Management & marketing dictionary. Deutscher Taschenbuch Verlag, 1995.

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17

Schäfer, Wilhelm. Management & marketing dictionary. 2nd ed. Deutscher Taschenbuch Verlag, 1995.

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18

Schäfer, Wilhelm. Management & marketing dictionary. Deutscher TaschenbuchVerlag, 1991.

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19

Schäfer, Wilhelm. Management & marketing dictionary. Deutscher Taschenbuch Verlag, 1991.

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20

Rocco, Fedor. Rječnik marketinga. Masmedia, 1993.

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21

Jerzy, Altkorn, and Kramer Teodor, eds. Leksykon marketingu. Polskie Wydawn. Ekonomiczne, 1998.

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22

Golubkov, E. P. Marketing: Slovarʹ-spravochnik. Akademii︠a︡ narodnogo khozi︠a︡ĭstva pri Pravitelʹstve Rossiĭskoĭ Federat︠s︡ii, 2000.

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23

Zabrodskaya, Nataliya. Management and Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1020046.

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The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topi
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24

V, Bedrit͡s︡kai͡a︡ L., ред. Marketing: Slovarʹ-spravochnik. "Vyshėĭshai͡a︡ shkola", 1993.

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25

Gagné, Antoinette. Marketing strategies. Didier, 1987.

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26

N. V. R. Jyoti Kumar. Newspaper marketing in India: A focus on language press. Anmol Publications, 2003.

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27

Doganov, Dimitŭr. Anglo-bŭlgarski rechnik po marketing. Ciela Soft and Publishing, 2001.

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28

Golubkov, E. P. Marketing: Vybor luchshego reshenii͡a︡. "Ėkonomika", 1993.

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29

Koschnick, Wolfgang J. Management and marketing: Encyclopedic dictionary, English-German : Management und marketing : enzyklopädisches wörterbuch, Englisch-Deutsch. W. de Gruyter, 1998.

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30

Paaske, Gunhild. Dansk-tysk marketing ordbog. FUHU, 1994.

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31

Kourmousēs, Giōrgos A. Lexiko marketing: Anglo-Hellēniko. Ekdoseis "Interbooks", 1992.

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32

Bertoldi, Joyce Robbins. Avocados: Growing, harvesting, marketing. Observational Research Publications, 1989.

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33

Seeco, Louis Itumeleng. Marketing the same difference: Cultural and language dichotomy in advertising. Knowres Pub., 2010.

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34

Lleu, Jacques. English-French glossary of marketing terms. J. Lleu, 1992.

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35

Chauhan, Gajendra Singh. Language, media, and society: Essence of advertising communication. Rawat Publications, 2010.

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36

Doganov, Dimitŭr. Anglo-bŭlgarski rechnik po marketing. Universitetsko izd-vo "Stopanstvo", 1992.

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37

Morales, Virgilio Torres. Glosario de marketing y negocios. McGraw-Hill, 1993.

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38

McCormack, Aoife. Mothers' attitudes to children learning the Irish language in schools: A Marketing perspective. University College Dublin, 1990.

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39

Laczkó, L. Balázs. Sales & marketing szakszótár: Angol-magyar-angol. KJK-KERSZÖV, 2004.

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40

Inc, Berlitz International, ed. Marketing & advertising: English. Berlitz Languages, Inc., 1995.

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41

Carter, Sandy. The new language of marketing 2.0: How to use ANGELS to energize your market. IBM Press/Pearson, 2008.

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42

Bobrov, V. B. Anglo-russkiĭ slovarʹ po reklame i marketingu: Okolo 40 000 terminov = English-Russian dictionary of advertising and marketing : about 40 000 terms. 2-ге вид. "Russo", 1997.

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43

PONG-YUEN. Marketing Research with R and Python. World Scientific Publishing Co Pte Ltd, 2023.

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44

K, Dzhincharadze A., та Vsesoi͡u︡znyĭ nauchno-issledovatelʹskiĭ institut kompleksnoĭ informat͡s︡ii po standartizat͡s︡ii i kachestvu (Soviet Union), ред. Marketing: Tolkovyĭ terminologicheskiĭ slovarʹ-spravochnik. Infokont, 1991.

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45

J, Pinch T., ed. The hard sell: The language and lessons of street-wise marketing. HarperCollins, 1995.

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46

Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realiz
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47

Butler, David P. Marketing the Irish language: Influences on the attitudes of primary level learners. University College Dublin, 1990.

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48

Maričić, Branko. Rečnik marketinga: Englesko-srpski. IP "Žarko Albulj", 2002.

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49

Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0
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50

Kronrod, Ann. Language Research in Marketing. Now Publishers, 2022.

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