Academic literature on the topic 'Life Style Marketing'

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Journal articles on the topic "Life Style Marketing"

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Saha, Suvasis. "Life style marketing for environment and sustainability." Asian Journal of Multidimensional Research 11, no. 10 (2022): 156–68. http://dx.doi.org/10.5958/2278-4853.2022.00261.0.

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Biaggi Laksana, Mohammad, Erna Listyaningsih, and Euis Mufahamah. "PENGARUH DIGITAL MARKETING DAN LIFE STYLE TERHADAP BUYING DECISION MELALUI SHOPEE DENGAN INCOME SEBAGAI VARIABEL MODERASI." Journal of Development Economics and Digitalization, Tourism Economics 1, no. 3 (2024): 214–25. http://dx.doi.org/10.70248/jdedte.v1i3.1142.

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Penelitian ini bertujuan untuk pengaruh digital marketing dan life style terhadap buying decision dimoderasi oleh variabel income. Penelitian ini menggunakan metode deskriptif kuantitatif dengan purposive sampling digunakan sebagai teknik pengambilan sampel dan jumlah sampel yang digunakan yaitu 290 responden mahasiswa aktif program studi manajemen Universitas Malahayati angkatan 2019 sampai dengan 2023. SEM-PLS digunakan untuk menganalisis data pada penelitian ini dengan menggunakan program SmartPLS 4.0 sebagai alat estimasi. Berdasarkan hasil analisis dan pembahasan diperoleh bahwa digital m
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Trihudiyatmanto, M., RKU Prima Manggala, Miftahudin Miftahudin, and Eko Prawoto. "Efek Life Style dan Influencer Marketing Terhadap Keputusan Pembelian." Jurnal Akuntansi, Manajemen dan Perbankan Syariah 3, no. 2 (2023): 15–27. https://doi.org/10.32699/jamasy.v3i2.4526.

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Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle dan influencer marketing terhadap keputusan pembelian produk virtual Mobile Legengds pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sains Al-Qur’an. Metodologi- Data yang digunakan yaitu data primer yang berasal dari responden langsung. Metode pengambilan sampel menggunakan teknik purposive sampling yaitu menggunakan pertimbangan tertentu. Sehingga jumlah sampel yang digunakan adalah 145 Mahasiswa. Data dianalisis menggunakan persamaan regresi linier berganda dengan SPSS versi 23.0 Hasil- Hasil penelitian menunjukan
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Ferdianto, Muhammad, Rahmat Solling Hamid, and Edi Maszudi. "PERAN E-WOM, LIFE STYLE, KEPERCAYAAN, DAN CONTENT MARKETING DALAM KEPUTUSAN PEMBELIAN GENERASI MILENIAL DI FACEBOOK." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 1 (2023): 198–210. http://dx.doi.org/10.35794/jmbi.v10i1.46629.

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Penelitian ini bertujuan untuk menguji pengaruh e-wom, life style, kepercayaan, dan content marketing terhadap keputusan pembelian. Jumlah keseluruhan dari populasi dalam penelitian ini belum diketahui, maka pengambilan sample diambil dengan menggunakan sample non probabilitas dan telah diperoleh sebanyak 150 jumlah sample responden. Pengujian hipotesis menggunakan teknik Struktural Equation Model. Berdasarkan hasil penelitian e-wom berpengaruh signifikan secara langsung terhadap keputusan pembelian, life style berpengaruh signifikan secara langsung terhadap keputusan pembelian, kepercayaan be
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Eshghi, Abdolreza, and William Lesch. "Demographic and Life Style Determinants of Household Consumption Patterns." Journal of Marketing Theory and Practice 2, no. 1 (1993): 80–102. http://dx.doi.org/10.1080/10696679.1993.11501641.

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WIDJAJA, BERNARD. "LIFE-STYLE MARKETING: AN ALTERNATIVE THEORETICAL MODEL OF SERVICE MARKETING DIMENSION (AN EMPIRICAL STUDY ON BEAUTY SALON CUSTOMERS IN JAKARTA)." IJABER 14, no. 13 (2016): 9359–76. https://doi.org/10.6084/m9.figshare.10251062.

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Beauty salon business is fast growing in line with the economic growth and changes in modern life-style. In such a situation, whereby market potential also rapidly advances, low life-time sustainability of beauty salon industry prevails. Indicated by the shifting in customer requirements, beauty salon services orientation should adapt to the changes in the customer requirements in order to survive. This research was conducted to identify beauty salon customer requirements nowadays. A new requirement was identified, i.e. life-style–besides the already existing marketing mix requirements.
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Pramesty, D. W., and M. Simanjuntak. "Intergerational Self Concept, Life Style, Marketing Strategy, and Impulsive Buying." Jurnal Ilmu Keluarga dan Konsumen 13, no. 1 (2020): 87–98. http://dx.doi.org/10.24156/jikk.2020.13.1.87.

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RUDAWSKA, IGA. "USING MARKETING COMMUNICATION TO PROMOTE HEALTHY LIFE-STYLE IN POLAND." International Journal of Management Cases 10, no. 3 (2008): 382–88. http://dx.doi.org/10.5848/apbj.2008.00059.

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Lazuardy, Ilman Taufiq. "Pengaruh Social Media Marketing, Life Style, dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Mixue di Yogyakarta." Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa 4, no. 2 (2023): 31. https://doi.org/10.35917/cb.v4i2.452.

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This research aims to determine the influence of Social Media Marketing, Life Style, and Store Atmosphere on MiXue Consumer Purchasing Decisions in Yogyakarta. The independent variables in the research consist of Social Media Marketing, Life Style, and Store Atmosphere, as well as Purchase Decisions as the dependent. The population in this study were all students who were taking undergraduate studies in Yogyakarta. The sampling technique uses a non-probability sampling model with a saturated sample method. The number of respondents in this study was 100 people. Data collection was carried out
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Kamakura, Wagner A., and Michel Wedel. "Life-Style Segmentation with Tailored Interviewing." Journal of Marketing Research 32, no. 3 (1995): 308. http://dx.doi.org/10.2307/3151983.

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Dissertations / Theses on the topic "Life Style Marketing"

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Panzarini, Bruna. "A COMUNICAÇÃO MERCADOLÓGICA E A APROPRIAÇÃO DE UM ESTILO DE VIDA : ESTUDO DE CASO DA MARCA HARLEY DAVIDSON NO BRASIL." Universidade Metodista de São Paulo, 2015. http://tede.metodista.br/jspui/handle/tede/711.

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Made available in DSpace on 2016-08-03T12:30:06Z (GMT). No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) Previous issue date: 2015-03-30<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study seeks to understand how a marketing communications process practiced and considered as standard can instill into its customers minds symbolic elements about a life style and to be part of a brands community. So the communications work is lined to feed the imaginary of its customers by a philosofy of life and a peculiar way of
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Böserová, Jana. "Body Image v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77796.

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The Master's Thesis deals with the marketing research of the body image meaning in female and male life style magazines chosen. The main aim is to analyze the advertisement using the quantitative content analysis and to identify the most common elements presented, furthermore to analyse these elements based on the data obtained and to find out the difference of human body presented when female and male are the target groups. The secondary aim is defined as to prepare this analysis for the front-page of magazines chosen as well. The thesis is divided to several parts. The first part deals with
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Dieterich, Danielle May. "Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age." University of Akron / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628.

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Deval, Helene. "The Role of Accessibility Experiences in Attitude Formation: Effects of On-Line versus Memory-Based Processing." University of Cincinnati / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275917149.

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Tien, Jeng-Chieh, and 田仍杰. "Market Segmentation, Marketing Mix, Life Style,Bicycles." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09185227350848682968.

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碩士<br>僑光科技大學<br>全球運籌管理研究所<br>98<br>After 2008, Taiwan&apos;&apos;s bicycle heat wave, the demand for bike commuter move into the stage of recreational sports. Two years later, media reports bike hot fever is cooling down while the number of participants in Taiwan&apos;&apos;s major cycling events have increased every year. This trend spread to the parents and children cycling around the island, cycling rite ... and so on, cycling seems to have become the dream of life, the performance of self-realization. This study explors six different geographic areas of consumer life style, whether the act
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Borovičková, Aneta. "Komercionalizace českých life-style blogů a vztah k publiku." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415486.

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This thesis is devoted to blogs and their commercialization, a phenomenon of the on-line world for last few years. The aim of this work is to explore several Czech lifestyle blogs and to find out how much commercial content there is, also how the audience reacts to this content as well as how the bloggers themselves approach commercial content. In the beginning the development of blogs is described, both in the Czech and global environment. The characteristic features of blogs from different perspectives on the issues are also described. The development of blogs is then set in the context of e
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Fang-Yuan, Lee, and 李方元. "The Study on Marketing Segmentationfor Outbound Travel Market by Life Style and Decision- Making Style Variables." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/56008676229462612588.

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碩士<br>南華大學<br>旅遊事業管理研究所<br>90<br>We use decision-making style and lifestyle to segment travel market. Resarch of the past is mostly focused on the influence of travel behavior by lifestyle and personality . Although rich information can be offered by lifestyle, it is not enough for high-involve travel product . We confirms that decision- making process is one of the most important factor influencing travel behavior ,thus focus on decision-making style .The result shows several points:1.There are difference between package tour evaluation and gender in different market segmented by.
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Yu, Jan Chi, and 游冉琪. "Study on museum marketing strategies -Life style as a factor of museum recommendation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/39762420265389515424.

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碩士<br>國立政治大學<br>行政管理碩士學程<br>97<br>In this contemporary society where emphasis is placed on differentiation and diversified consumption, it is a test for contemporary museums to conduct audience lifestyle studies with multi-faceted resources, and to explore a lifestyle marketing strategy for ‘one museum, multi lifestyles’. Most museums usually have to conduct various marketing promotions and through different channels to cultivate target audiences and attract potential audiences. Various related studies indicates that word-of-mouth is usually the most effective marketing strategy. Therefore, th
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Chiou, Yih-Jia, and 邱奕嘉. "Marketing rural cultural education through life style segmentation,a case in Lotung Chen." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/84250387876637448803.

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Liou, Pai-yi, and 劉佩宜. "RESEARCH ON THE RELATIONSHIP AMONG EXPERIENTIAL MARKETING , WORD-OF-MOUTH , LIFE STYLE AND CONSUMERS'' PURCHASING DECISION." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/20812453806297968496.

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碩士<br>南華大學<br>管理科學研究所<br>94<br>Management practice is paying more attention to the relationship between experiential marketing, customer satisfaction, and purchase decision. As opposed to past study of impact experiential marketing or customer satisfaction has on purchase decision, the study tries to further clarify the direct impact experiential marketing and customer satisfaction has on purchase decision. Meanwhile, moderating variables such as lifestyle are included in the evaluation to improve accuracy of study results.     In addition, study of literature has revealed that past studies ha
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Books on the topic "Life Style Marketing"

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The significance of the women's movement to marketing: A life style analysis. Praeger, 1985.

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Miller, Nancy. Fire up your profile for life work success: Your life, your work, your style. 2012.

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Kline, Stephen. Globesity, Food Marketing and Family Lifestyles. Palgrave Macmillan, 2010.

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Globesity, food marketing, and family lifestyles. Palgrave Macmillan, 2011.

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Preston, Katherine K. Emma Abbott, the “People’s Prima Donna”. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371655.003.0006.

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The focus of this chapter is the most successful grand opera company of the decade, the troupe of Emma Abbott. This prima donna was thoroughly trained in the Italian school and performed primarily translated versions of the same continental repertory mounted by companies like James Mapleson’s. A self-made woman who thoroughly understood marketing, Abbott created a new audience of middle-class American opera lovers by providing an entertainment-oriented middlebrow style of opera that was located on the operatic continuum somewhere between comic or light opera and the socially or culturally elit
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Mungons, Kevin, and Douglas Yeo. Homer Rodeheaver and the Rise of the Gospel Music Industry. University of Illinois Press, 2021. http://dx.doi.org/10.5622/illinois/9780252043840.001.0001.

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Homer Rodeheaver rose to national prominence in the early 20th century as the trombone-playing songleader for Billy Sunday. For twenty years they captured attention with city-wide revival meetings, a mix of sincere devotion, popular religion, and modern marketing methods. In an era when music styles were emerging as marketable genres, Rodeheaver created a brand of gospel music that cast an enormous influence on popular music. Borrowing from evangelical hymns, African American spirituals, and popular music, he built a publishing empire in Chicago, selling hymnals as a way to encourage community
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Hughey, Matthew W., and Emma González-Lesser, eds. Racialized Media. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479811076.001.0001.

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This book examines the design (imagining and producing), delivery (distribution, gatekeeping, and cultural mediation), and decoding (reception, consumption, and debate) of varied genres and styles of contemporary racialized media. In line with what the late great media sociologist Stuart Hall called the “circuit of culture,” the authors herein collectively analyze, first, the production side of imagining and encoding ideological meanings and narratives, the material structures, the people involved, and global political economy of media; second, the arena of distribution in which marketing stra
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The Man in the Cat-Hair Suit: And other true stories. William R. Greene, 2011.

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The Man in the Cat-Hair Suit: And other true stories. William R. Greene, 2011.

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The Man in the Cat-Hair Suit: And other true stories. William R. Greene, 2011.

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Book chapters on the topic "Life Style Marketing"

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Bettinger, C. O., and Lyndon Dawson. "Changing Perspectives in Advertising: The Use of "LIBERATED" Feminine Life-Style Themes." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-16934-7_26.

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Kwon, Jung, Jochen Wirtz, Kau Ah Keng, and Tan Soo Jiuan. "The Seven Faces of Singapore - Initial Findings from a Large-scale Representative Life Style Study." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_117.

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Simonetti, Jack L., James A. Brunner, and John Monoky. "The Use of Life Style Segmentation to Determine If CATV Subscribers Are Really Different." In Marketing Horizons: A 1980's Perspective. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10966-4_61.

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Olsen, Janeen E., and Kent L. Granzin. "Life Style Segmentation in a Service Industry: The Case of Fitness Spas." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_143.

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Frazier, Jessica Roberts. "Renegade Style." In On Style. punctum books, 2013. https://doi.org/10.21983/p3.0055.0.09.

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In Act 1, Scene 3 of Philip Massinger’s The Renegado (1624), the Turkish princess Donusabrowses through the goods on display at the Tunisian market shop of the Venetian Vitelli. As Jonathan Gil Harris has noted in Sick Economies, such luxury outlets, with their attendant branding, had become almost set pieces of the stage by the early seventeenth century.1 Like runway spec-tators at Fashion Week, Renaissance theater-goers received previews of the latest trends in everything from tobacco paraphernalia to fea-thers. And Vitelli’s inventory, with Venetian mirrors and glass, certainly would have p
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Baporikar, Neeta, and Rosalia Fotolela. "E-Marketing for SMEs." In Research Anthology on Small Business Strategies for Success and Survival. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9155-0.ch043.

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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to limited financial base, market knowledge, branding activities, expertise and over dependence on marketing ability of
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Baporikar, Neeta, and Rosalia Fotolela. "E-Marketing for SMEs." In Start-Ups and SMEs. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1760-4.ch071.

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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to limited financial base, market knowledge, branding activities, expertise and over dependence on marketing ability of
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Adhikari, Harasankar. "Limerence and Neuro-Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch014.

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In global India, the people in all layers suffer from Western Bound Cultural Syndrome and they usually imitate a highly consumerised life with changing life style and life choices. The entertainment and enjoyment are the prime issue regardless of social, economical, educational and cultural status. The advertisement and entertainment industries are being used to market sensitization as well as promotion of consumerism.. Here, there are two tools/weapon, limerence, an emotional state of being in love and neuro-marketing system are being used deliberately to promoting the market. To explore the
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Özbaş, Mehmet. "Chaotic and Complex Situations in Girls' Education." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0460-3.ch001.

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It is mainly concentrated on variables which prevent girls' education in this study. The aim of this study is to describe chaos, complication and antidemocratic practices that emerge on girls' education. A wide comprehensive literature survey is performed on variables which concern the variables of girls' education for the scope of the study. This study is a survey designed model that aims to define the properties concerning the girls' education. Many social, economic, political and cultural problems create negative effects on girls' education. Not being able to make democracy a life style bri
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Tugjamba, Navchaa, and Amarbayasgalan Gantumur. "Environmental protection and Tourism." In Destination Management and Marketing. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2469-5.ch050.

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Mongolia is a unique and relatively unexplored tourism and leisure travel destination. In the world tourism market, the tourism sector offers a great combination of wild natural features, a wide variety of untouched landscapes, historical heritage reserves, and nomadic life style and culture. The Protected Area Network of Mongolia cover over 14.5 percent of the country's territory and has become major destinations for rapidly growing tourism and recreational activities for its natural beauty, rare species of wildlife and historical and cultural heritage sites. Orkhon valley National Park (OVNP
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Conference papers on the topic "Life Style Marketing"

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Bormane, Santa, and Marta Urbane. "The use of influencer marketing services for unfair commercial practice in the EU and Latvia." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. https://doi.org/10.22616/esrd.2022.56.041.

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Recent years have seen a growing global demand for influencer marketing services despite those having both advantages and disadvantages. Specifically, through influencer marketing campaigns brands operating under fierce competition aim to instil in consumers a more positive attitude towards their product, promote buying decisions, and implement a dialogue approach in marketing communication and feedback generation so as to establish a much closer link with their consumers. However, there are also major disadvantages about influencer marketing, such as the yield of influencer marketing campaign
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Ciunova-Shuleska, Anita, Nikolina Palamidovska-Sterjadovska, and Irena Bogoevska-Gavrilova. "DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?" In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0011.

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The purpose of this research is to analyze the differences in users’ intentions to like, comment and share lifestyle brand-related content on social media based on the social capital focus. In this paper, social capital is conceptualized as a positive outcome of users’ interaction on social media, focusing on bonding and bridging dimensions of social capital. However, in order to examine the differences in intentions to like, comment and share between social media users with bridging and bonding focus, social capital is analyzed as a cause of social media engagement, i.e. users’ contribution i
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Madhuwanthi, I. M. U. "Enhancing young readers' expectations in Sri Lankan chapter book series: a review based on user feedback for 'Kacha Kacha Simona." In Awakening the economy through design innovation. Department of Integrated Design, University of Moratuwa, Sri Lanka, 2023. http://dx.doi.org/10.31705/idr.2023.4.

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“Kacha Kacha Simona” was a pioneering chapter book series of Sinhala literature, categorized under chapter books the children story genre, authored and published from the year 2017 by the Sri Lankan writer I.M. Uthpala Madhuwanthi alias ‘Sandha Uthpalawee’. At present, “Kacha Kacha Simona” book series which is also considered a significant milestone of the author’s writing career has evolved into a trilogy targeting not only readers aged 7 to 11, but also beyond. The book series “Kacha Kacha Simona”, accompanied with delightful illustrations, captures the essence of the author’s childhood expe
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Zerkina, Natalya, Galina Chusavitina, and Olga Udotova. "PROJECT MAKING APPROACH: SUBJECT OF STUDY AND TEACHING TECHNOLOGY AT MODERN UNIVERSITY." In eLSE 2021. ADL Romania, 2021. http://dx.doi.org/10.12753/2066-026x-21-041.

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The best foreign and Russian practices of management activities implementation basing on the project approach show that project management significantly improves productivity and increases the efficiency of each area of any enterprise functioning (production, marketing and innovation activities, social sphere, etc.), provides competitive advantages in a dynamic external environment. However, among the risk factors related to human capital, when implementing the project approach into an enterprise activities, researchers note the lack of competencies in the field of project management, conserva
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Kamimura, Kyoko. "Classification and Development Methods of Design Projects in Digital Marketing: Perspectives from Art and Design Thinking." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004804.

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The purpose of this study is to propose an approach that reduces the workload of designers in design projects surrounding digital marketing and enables efficient and effective project progress. In this paper, I explored methods and approaches to reduce project workload based on project types and ways of thinking and conducted research and discussion on methods and approaches that enable efficient and effective project progress.With the advent of the VUCA (Volatility, Uncertainty, Ambiguity, and Complexity) era, design thinking and design methods are gaining attention in order to respond to the
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Alghamdi, Ahmed, Fang Chen, and Kun Yu. "An Investigation of Influencing Factors in Co-Participation Usability Test." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006672.

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The rise to pre-eminence of digital interfaces in everyday life means that it is crucial that those interfaces are user-friendly. In turn, the development of user-friendly systems demands effective methods for testing their usability. Methodologies for usability testing have evolved from traditional approaches, focused on single users, to co-participation techniques. Whilst co-participation testing demands more resources, the approach fosters a testing environment that is experienced as more natural, especially by children and elderly participants, and tends to result in richer qualitative dat
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Carneiro De Carvalho, Vânia. "Decoration and Nostalgia - Historical Study on Visual Matrices and Forms of Diffusion of Fêtes Galantes in the 20th Century." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001365.

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Abstract:
In São Paulo/Brazil, between the years 1950 and 1980, porcelain sculptures representing courtesy scenes were fashionable in wealthy and middle-class homes. Several Brazilian factories started to produce such images and many others were imported, the most of them from Germany. These representations were inspired by the fêtes gallants, a rococo style genre from the 18th century. Factories like Meissen, Limoges and Capodimonte produced thousands of copies which circulated in Western Europe and the Russian Empire. During the 19th century, from French institutional policies, the fêtes galantes were
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