Academic literature on the topic 'Marketing communications on the Internet'
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Journal articles on the topic "Marketing communications on the Internet"
KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.
Full textFomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.
Full textBerezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.
Full textJukova, Evgeniya, and Lyudmila Bogatyreva. "The choice of marketing communication tools in the internet environment." Economy under Guard 2023, no. 4 (2023): 28–34. http://dx.doi.org/10.36511/2588-0071-2023-4-28-34.
Full textTorgunakova, E. V., and E. A. Torgunakov. "Marketing communications on the Internet and their role in promoting the organization’s products." Economics and Management 31, no. 6 (2025): 709–17. https://doi.org/10.35854/1998-1627-2025-6-709-717.
Full textKrylova, L. V., and T. V. Volozhaninova. "Marketing Internet communications of service enterprises." Gostinichnoe delo (Hotel Business), no. 6 (June 10, 2022): 393–400. http://dx.doi.org/10.33920/igt-2-2206-04.
Full textPetr, Koreniuk, and Dmytrochenkov Mykyta. "ASSESSING THE EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS FOR ENSURING THE DEVELOPMENT OF THE ENTERPRISE." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(7) (December 27, 2023): 63–69. http://dx.doi.org/10.31319/2709-2879.2023iss2(7).293749pp63-69.
Full textKisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.
Full textKomarov, V. M., and M. A. Nikolaeva. "Internet marketing as a promising direction of marketing communications." Lizing (Leasing), no. 6 (December 25, 2023): 18–28. http://dx.doi.org/10.33920/vne-03-2306-03.
Full textYadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.
Full textDissertations / Theses on the topic "Marketing communications on the Internet"
Nothnagel, Bianca Lizelle. "Internet marketing communications a content analysis of the web sites of graded South African lodges /." Diss., Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-10172006-174531.
Full textMehra, Vikram. "Online Marketing in Small and Medium sized companies." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76923.
Full textOlejová, Jana. "Internetový marketing vybranej spoločnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234370.
Full textMurphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.
Full textRakštys, Raimundas. "Darbo paieškos internetinių svetainių marketingo komunikacija elektroninėje erdvėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140604_150750-52588.
Full textBaron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.
Full textOlander, Lena, and Rebecka Charpentier. "Internet : som kompletterande kommunikationskanal till Event Marketing." Thesis, Södertörn University College, School of Communication, Technology and Design, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-352.
Full textGarcia-Bardidia, Renaud. "Communications interpersonnelles et comportement du consommateur : une exploration par les groupes de discussion sur Internet." Paris 1, 2004. http://www.theses.fr/2004PA010044.
Full textKašparová, Lucie. "Marketingová komunikace na Internetu se zaměřením na copywriting." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193821.
Full textGoko, Jethro. "An investigation into how Johnnic Communications can maximise its online presence and e-commerce potential." Thesis, Nelson Mandela Metropolitan University, 2006. http://hdl.handle.net/10948/510.
Full textBooks on the topic "Marketing communications on the Internet"
Sorce, Patricia A. Personalization: Data-driven print and Internet communications. RIT Cary Graphic Arts Press, 2009.
Find full text1964-, Hart Ted, Greenfield James M. 1936-, and Johnston Michael W. 1963-, eds. Nonprofit internet strategies: Best practices for marketing, communications, and fundraising success. Wiley, 2005.
Find full textYoung, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.
Find full textJanoschka, Anja. Web advertising: New forms of communication on the Internet. J.Benjamins, 2004.
Find full textTyler, Eastman Susan, Ferguson Douglas A, and Klein Robert A. 1928-, eds. Media promotion and marketing for broadcasting, cable, and the Internet. Focal Press, 2006.
Find full textDōdanuki, Shin'ichirō. Sheasuru bijutsu: Mori Bijutsukan no SNS, māketingu senryaku = Art to share : SNS marketing strategies of Mori Art Museum. Shoeisha, 2019.
Find full textWind, Yoram. Convergence marketing: Strategies for reaching the new hybrid consumer. Financial Times Prentice Hall, 2002.
Find full textWind, Yoram. Convergence marketing: Running with the centaurs. Financial Times Prentice Hall, 2002.
Find full textBook chapters on the topic "Marketing communications on the Internet"
Lawton, Brett, and Shirley Gregor. "Internet Marketing Communications: Interactivity and Integration." In Seeking Success in E-Business. Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35692-1_14.
Full textSierra, José M., Julio C. Hernández, Eva Ponce, and Jaime Manera. "Marketing on Internet Communications Security for Online Bank Transactions." In Computational Science and Its Applications – ICCSA 2005. Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11424925_135.
Full textShun, Feng Xiao. "Internet Marketing Strategy Based on E-Commerce." In Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35419-9_4.
Full textRadón, Anita. "Consumer Generated Luxury Brand Communication on the Internet." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_79.
Full textHuang, He. "New Application of WeChat Marketing in the Context of Internet." In Lecture Notes on Data Engineering and Communications Technologies. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-5854-9_120.
Full textLiao, Hsiu-Li, Su-Houn Liu, Shih-Ming Pi, and Hui-Ju Chen. "The Effect of Product Placement Marketing on Effectiveness of Internet Advertising." In Communications in Computer and Information Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-18134-4_54.
Full textCao, Sheng, and Erqin Mo. "A Study on E-Commerce Outsourcing Research and WBS Internet Marketing." In Communications in Computer and Information Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23062-2_9.
Full textBoutin, Philip J. "Use and Adaptation of International Internet Marketing Communications: A Conceptual Model." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_186.
Full textXie, Wei, Li Ye, Wei Wei, and Feng Luo. "Electric Power Marketing Measurement Management System Based on Computer and Internet Technology." In Lecture Notes on Data Engineering and Communications Technologies. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-1157-8_38.
Full textFrey, Susanne, Roland Schegg, and Thomas Steiner. "Benchmarking Internet Use for the Marketing of Swiss Hotels." In Information and Communication Technologies in Tourism 2002. Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6132-6_30.
Full textConference papers on the topic "Marketing communications on the Internet"
Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.
Full textDu, Zhiqin. "Digital Marketing Strategies for Chinese Cosmetic Brands Based on the SICAS Model." In 2025 3rd International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT). IEEE, 2025. https://doi.org/10.1109/idciot64235.2025.10915150.
Full textHoushangi, Tina, and Chee Wong. "Examining Elderly Internet Adoption: Insights for Internet Marketing Enterprises." In The International Conference on Creative Multimedia. SCITEPRESS - Science and Technology Publications, 2024. https://doi.org/10.5220/0013331600004557.
Full textZaika, S. O., S. V. Kuskova, and О. V. Zaika. "FEATURES OF MARKETING COMMUNICATIONS ON THE INTERNET." In Modern transformations in economics and management. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-064-3-22.
Full textCvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.
Full textHidayat, Z., Patricia A. Hapsari, Zhafira Yunita, Sesafani A. Marsha, and Ricardo Indra. "Internet of Things in Marketing Communication Landscape." In 2023 IEEE 21st Student Conference on Research and Development (SCOReD). IEEE, 2023. http://dx.doi.org/10.1109/scored60679.2023.10563819.
Full textMitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.
Full textLin, Ruilin, Jingchen Xie, Yoau-Chau Jeng, and Fang-Chao Zou. "The marketing constructs of internet auction sellers." In 2010 International Symposium on Computer, Communication, Control and Automation (3CA). IEEE, 2010. http://dx.doi.org/10.1109/3ca.2010.5533786.
Full textMaltseva, Yu A., K. A. Danilova, and I. V. Kotlyarevskaya. "Internet communications as a mainstream marketing activity in the digital environment." In Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/iscde-19.2019.13.
Full textLABUS, ALEKSANDRA, MARIJANA DESPOTOVIC ZRAKIC, NATASA DURDEVIC, and ZORICA BOGDANOVIC. "Internet of things in marketing and retail." In Fourth International Conference on Advances in Information Processing and Communication Technology - IPCT 2016. Institute of Research Engineers and Doctors, 2016. http://dx.doi.org/10.15224/978-1-63248-099-6-30.
Full textReports on the topic "Marketing communications on the Internet"
Filip, Grażyna, and Justyna Majchrowska. Internet Post as an Element of E-Branding. Linguistic Analysis. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11401.
Full textErtanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.
Full textKatragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.
Full textHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Full textAlbert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.
Full textCarpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.
Full textVasilenko, L. A. Sociocultural environment of the Internet: intercultural communications. Intercultural and Interreligious Dialogue for Sustainable Development: proceedings of the international conference; Moscow, Russian Academy for Public Administration under the President of the RF., 2008. http://dx.doi.org/10.18411/vasilenko-3-14.
Full textGómez, Rodrigo, Argelia Muñoz-Larroa, Orlando Rizo Mendoza, and Carlos Pérez Cerón. Communications, media and internet concentration Mexico, 2019-2022. Global Media and Internet Concentration Project - Carleton University., 2024. http://dx.doi.org/10.22215/gmicp/2024.8.484.
Full textMastrini, Guillermo, Martín Becerra, Ana Bizberge, Ornela Carboni, Agustín Espada, and Florencia Sosa. Communications, media and internet concentration in Brazil, 2019-2021. Carleton University, 2024. http://dx.doi.org/10.22215/gmicp/2024.3.19.2.
Full textMazzoni, Petra, Michele Marti, Riccardo Ferrigato, Ely Lüthi, and Gabriele Balbi. Communications, media and internet concentration in Switzerland, 2019-2021. Carleton University, 2024. http://dx.doi.org/10.22215/gmicp/2024.3.19.1.
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