Relevant bibliographies by topics / Marketing complex management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing complex management'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Marketing complex management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Marketing complex management"

1

Wollin, Drew, and Chad Perry. "Marketing management in a complex adaptive system." European Journal of Marketing 38, no. 5/6 (2004): 556–72. http://dx.doi.org/10.1108/03090560410529213.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Piercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (1987): 45–59. http://dx.doi.org/10.1177/002224298705100405.

Full text
Abstract:
Most examinations of marketing and advertising budgeting concentrate on techniques ranging from arbitrary “rules of thumb” to complex management science models. The author suggests greater insight is obtained through a focus on the process of marketing budgeting. The processual variables identified in the article provide a framework for managing marketing budgeting that is much more insightful than the simple prescription of budgeting techniques. This insight arises from the source of such processual variables, as they are grounded in the task environment for marketing budgeting. The goal is t
APA, Harvard, Vancouver, ISO, and other styles
3

Riabchenko, І. "Statistical Marketing Efficiency in a Complex of Behavioral Economics and Marketing." Modern Economics 38, no. 1 (2023): 139–43. http://dx.doi.org/10.31521/modecon.v38(2023)-21.

Full text
Abstract:
Abstract. Introduction. Behavioral economics is an essential tool for understanding and predicting the behavior of consumers and organizations and can be used to support the development of innovative marketing strategies. This article examines the role of behavioral economics in marketing and explores the concept of statistical marketing efficiency (SME) to measure marketing campaigns' effectiveness. By analyzing the behavior of consumers and organizations and using techniques such as “SME”, marketers can better understand the factors that influence purchasing decisions and create more effecti
APA, Harvard, Vancouver, ISO, and other styles
4

Basile, Gianpaolo, Giancarlo Scozzese, and Maria Antonella Ferri. "Marketing and management: a complex adaptive system view." World Review of Entrepreneurship, Management and Sustainable Development 12, no. 2/3 (2016): 134. http://dx.doi.org/10.1504/wremsd.2016.074976.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Shupyk, S. "Complex systems of management of marketing activity of meat farming enterprises." Ekonomìka ta upravlìnnâ APK, no. 2 (143) (December 27, 2018): 67–77. http://dx.doi.org/10.33245/2310-9262-2018-143-2-67-77.

Full text
Abstract:
The components of marketing management are systematized and definitions of th econcept of marketing management in the Ukrainian and foreign scientific literature are generalized. The components of marketing management at three levels of the organization a structure represented. The components of the marketing management process are presented: the mission of the enter prise; establishment of marketing objectives; collection, analysis and processing ofi nformation for the purpose of analyzing market opportunities (4C: company, context, client, competitors); identification of strengths and weakne
APA, Harvard, Vancouver, ISO, and other styles
6

Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "ORGANIZATION AND MANAGEMENT OF MARKETING IN INDUSTRIAL ENTERPRISES." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 4 (2022): 139–42. https://doi.org/10.5281/zenodo.6506104.

Full text
Abstract:
This article discusses the concept and essence of marketing, the role of marketing in the activities of the enterprise or firm, the organization of marketing activities in industrial enterprises, the conditions of marketing activities and marketing management in industrial enterprises, the most important components of the marketing complex .
APA, Harvard, Vancouver, ISO, and other styles
7

Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

Full text
Abstract:
Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys
APA, Harvard, Vancouver, ISO, and other styles
8

Appio, Francesco Paolo, and Sylvie Lacoste. "B2B relationship management in complex product systems (CoPS)." Industrial Marketing Management 79 (May 2019): 53–57. http://dx.doi.org/10.1016/j.indmarman.2018.12.001.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Reshetnikova, N. V. "Development of marketing management in the agro-food complex." Agrarian Scientific Journal, no. 6 (June 20, 2018): 90–93. http://dx.doi.org/10.28983/asj.v0i6.511.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Semenіuk, Svitlana. "Digitalization of the enterprise’s marketing management process." Socio-Economic Problems and the State 27, no. 2 (2022): 35–44. http://dx.doi.org/10.33108/sepd2022.nom2.035.

Full text
Abstract:
The theoretical and methodological principles of digitization of the marketing management process are examined in the article, main stages of its use in the practical activities of business entities are suggested. It is noted that successful digitalization of the marketing management process can only be achieved if the right approach to the choice of digital technologies is taken at all stages of marketing management: analysis of market opportunities and threats; selection of target markets; strategy formation; development of marketing programs; implementation of coordinated marketing activiti
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Marketing complex management"

1

Espinosa, Jennifer Anne. "Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6233.

Full text
Abstract:
The core essence of a marketing transaction is the exchange of value between two parties. Quite often, the exchange of value describes a customer purchasing a product from a company. When purchasing products, the exchange of value can often fail due to product defects or customer dissatisfaction. When the marketing exchange fails, customers often desire an avenue for recourse to right the exchange imbalance. Accepting and quickly processing product returns represents a strategic tool companies can leverage to maintain healthy relationships with customers, despite an exchange failure. Effective
APA, Harvard, Vancouver, ISO, and other styles
2

Stoltenkamp, Juliet. "An integrated approach to e-learning implementation in a complex higher education setting: A case study of the University of the Western Cape." Thesis, University of the Western Cape, 2012. http://hdl.handle.net/11394/8474.

Full text
Abstract:
Philosophiae Doctor - PhD<br>There has been a global transformation of higher education institutions (HEls) in response to a wave of dynamic education sector reforms; specifically, this is related to the adoption of educational technologies to enhance teaching-and-learning practices, education management, research and administration. This situation has placed a strain on HEls in South Africa and elsewhere, due to changing societal expectations, the inevitable integration of technology, and specifically eLearning into traditional interventions; and at the same time, the increasing pressure on
APA, Harvard, Vancouver, ISO, and other styles
3

Дегтяренко, Д. Ю. "Планування комплексу маркетингових комунікацій (на матеріалах ТОВ "Автомобільна компанія "Сівер-Авто")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25179.

Full text
Abstract:
Дегтяренко, Д. Ю. Планування комплексу маркетингових комунікацій (на матеріалах ТОВ "Автомобільна компанія "Сівер-Авто") : випускна кваліфікаційна робота : 075 "Маркетинг" / Д. Ю. Дегтяренко ; керівник роботи Т. А. Рябова ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 82 с.<br>Кваліфікаційна робота присвячена обґрунтуванню розробки маркетингових комунікацій автомобільного дилера. Перший розділ роботи містить характеристику комплексу маркетингових комунікацій, особливості управління інструментами маркетингових комунікацій. Другий розділ міст
APA, Harvard, Vancouver, ISO, and other styles
4

Bartoševičienė, Vaida. "UAB "Autotopus" rinkodaros strateginis planavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090320_121700-70009.

Full text
Abstract:
Viešojo sektoriaus strateginio valdymo magistro baigiamojo darbo tema UAB „Autotopus“ rinkodaros strateginis planavimas šiuo metu yra ypač aktuali, nes įmonės strategijų formavimas ir jos rinkodaros veikla yra svarbiausia įmonės komercinės veiklos fazė. Darbo objektas – UAB „Autotopus“ rinkodaros strateginis planavimas. Darbo problema – Rinkodaros strateginis planavimas dažnai yra viena aktualiausių problemų įmonės veikloje. Darbo tikslas – atlikti UAB „Autotopus“ strateginę analizę ir pateikti pasiūlymus rinkodaros planavimui gerinti. Darbo tikslas yra detalizuojamas uždaviniais, lėmusiais
APA, Harvard, Vancouver, ISO, and other styles
5

Gravier, Michael J. "Supply Chain Network Evolution: Demand-based Drivers of Interfirm Governance Evolution." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3972/.

Full text
Abstract:
Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the flexibility to change suppliers. Others suggest that relational governance leads to superior performance because of the willingness of both parties to adapt. Reviews of TCA have turned up ambivalent empirical findings with regard to the effects of uncertainty despite a track record of strong empirical s
APA, Harvard, Vancouver, ISO, and other styles
6

Нянько, Віталій Миколайович, Виталий Николаевич Нянько та V. M. Nyanko. "Управління маркетинговими дослідженнями на підприємствах сільськогосподарського машинобудування". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2013. http://elartu.tntu.edu.ua/handle/123456789/2037.

Full text
Abstract:
Робота виконана на кафедрі менеджменту підприємницької діяльності Тернопільського національного технічного університету імені Івана Пулюя Міністерства освіти і науки, молоді та спорту України. Захист відбувся у 2013 році на засіданні спеціалізованої вченої ради К 58.052.05 у Тернопільському національному технічному університеті імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Білогірська, 2, зал засідань. З дисертацією можна ознайомитись у бібліотеці Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Руська, 56.<br>Дисертац
APA, Harvard, Vancouver, ISO, and other styles
7

Bao, Yuanjia, and Yanqing Li. "How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32681.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Zahra, Anne. "Regional Tourism Organisations in New Zealand from 1980 to 2005: Process of Transition and Change." The University of Waikato, 2006. http://hdl.handle.net/10289/2554.

Full text
Abstract:
This thesis is a historical case study tracing the establishment and evolution of Regional Tourism Organisations (RTOs) in New Zealand. It describes their role, structure and functions and the political processes that have influenced how they have operated and changed from 1980 to 2005. RTOs are examined in the context of government policies, local and national politics and tourism private and public sector relationships. RTOs were central to many of the key recommendations of the New Zealand Tourism Strategy 2010 (NZTS 2010) released in 2001. The NZTS 2010 attempted to address a range of tour
APA, Harvard, Vancouver, ISO, and other styles
9

Маліченко, А. В. "Управління комплексом маркетингу на підприємстві освітніх послуг «Курси іноземних мов «Інтерлінгва»". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9800.

Full text
Abstract:
У роботі розглядаються теоретичні аспекти управління комплексом маркетингу; охарактеризовано існуючі підходи до формування концепцій маркетинг-мікс та їх елементи; розглянуто методичну базу для оцінки ефективності комплексу маркетингу.<br>Diploma thesis deals with theoretical aspects of marketing complex management; the existing approaches to the formation of marketing mix models and their elements are described; the methodological basis for evaluation of the marketing complex efficiency is considered.
APA, Harvard, Vancouver, ISO, and other styles
10

Гріцкан, І. С. "Управління комплексом маркетингу на підприємстві харчової промисловості ПП «Ліберте»". Thesis, 2016. http://dspace.oneu.edu.ua/jspui/handle/123456789/6343.

Full text
Abstract:
Метою дипломної роботи є вивчення особливостей комплексу маркетингу на підприємстві харчової промисловості ПП «Ліберте». Вивчення маркетинг-міксу – це важливе завдання, до виконання якого повинні бути залучені усі співробітники компанії: від топ-менеджерів до працівників на виробництві.<br>Целью дипломной работы является изучение особенностей комплекса маркетинга на предприятии пищевой промышленности ООО «Либерте». Изучение маркетинг-микса – это важная задача, к выполнению которой должны быть привлечены все сотрудники компании: от топ-менеджеров до работников на производстве.<br>The purpose of
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Marketing complex management"

1

1944-, Ford David, ed. The business marketing course: Managing in complex networks. 2nd ed. John Wiley & Sons, 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Carroll, Brian. Lead generation for the complex sale. McGraw-Hill, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Zabrodskaya, Nataliya. Management and Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1020046.

Full text
Abstract:
The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topi
APA, Harvard, Vancouver, ISO, and other styles
4

Katsaros, John. Selling high tech, high ticket: Using relationship management techniques to sell & service today's complex products. Probus Pub., 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Katsaros, John. Selling high tech, high ticket: Using relationship management techniques to sell& service today's complex products. Probus, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

Full text
Abstract:
In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular.&#x0D; The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industria
APA, Harvard, Vancouver, ISO, and other styles
7

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

Full text
Abstract:
The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation
APA, Harvard, Vancouver, ISO, and other styles
8

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

Full text
Abstract:
The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
APA, Harvard, Vancouver, ISO, and other styles
9

Windt, Katja. Robust Manufacturing Control: Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012. Springer Berlin Heidelberg, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

Full text
Abstract:
The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Marketing complex management"

1

Charkina, Tetiana, Viacheslav Zadoia, and Oksana Dmytriieva. "Marketing management at railway transport enterprises." In Innovative development of the road and transport complex: problems and prospects. PRIVAT COMPANY TECHNOLOGY CENTER, 2023. http://dx.doi.org/10.15587/978-617-7319-71-8.ch10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Teiu, Codrin. "Marketing Automation Systems as Part of the Management Information Systems Evolution." In Organizations and Performance in a Complex World. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50676-6_26.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Basile, Gianpaolo, and Gandolfo Dominici. "A Complex Adaptive System Framework for Management and Marketing Studies." In Chaos, Complexity and Leadership 2014. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-18693-1_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Jallat, Frédéric. "Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service Activities." In Global Perspectives in Marketing for the 21st Century. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_49.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Mardache, Andreea Claudia, and Melisa Florina Balasescu. "Characteristics of Romanian Online Recruitment Websites and Students’ Use." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_76.

Full text
Abstract:
AbstractTechnology has increasingly changed the way human resource (HR) function achieves its goals. Organizations seek agile employees who can cope with continuous changes in a complex and uncertain environment. Effective recruitment is closely related to talent management, as organizations are interested in attracting talented people who can give a competitive advantage for the organization. The use of technology and artificial intelligence in recruitment will increasingly enable the creation of profiles that help organizations attract the best candidates for vacancies. In this context, due
APA, Harvard, Vancouver, ISO, and other styles
6

Jordan, Jennie, and Kristy Diaz. "Festival Marketing." In Principles of Festival Management. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/978-1-911396-82-6-4063.

Full text
Abstract:
Marketing, promotion, sales, communications, audiences, participation – the concepts covered in this section are a fundamental part of festival management, whether your event is a community fête or a globally recognised music festival. The word ‘marketing’ originated from the simple forms of buying and selling that can be seen in a local street market, but the term now encompasses a range of sophisticated techniques that have developed to help companies decide what products and services to produce and how to persuade people to buy them. This chapter introduces marketing concepts and illustrate
APA, Harvard, Vancouver, ISO, and other styles
7

Joaquim, Ana Filipa Vieira Lopes. "The Effects of Artificial Intelligence (AI) on Marketing." In Complex AI Dynamics and Interactions in Management. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-0712-0.ch010.

Full text
Abstract:
This chapter explores how AI is transforming marketing strategies, customer segmentation, personalized advertising, and customer relationship management (CRM). Additionally, it investigates the ethical considerations and challenges associated with AI implementation in marketing.
APA, Harvard, Vancouver, ISO, and other styles
8

Gil-Lafuente, Jaime. "Marketing management in a socially complex club: Barcelona FC." In Marketing and Football. Elsevier, 2007. http://dx.doi.org/10.1016/b978-0-7506-8204-6.50013-x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Lee, Kiefer, and Steve Carter. "Understanding Globalization." In Global Marketing Management. Oxford University Press, 2012. http://dx.doi.org/10.1093/hebz/9780199609703.003.0004.

Full text
Abstract:
This chapter looks specifically at globalization. It explores the concept of globalization in terms of economic reality, political reality, technological reality, and cultural reality. Globalization is a complex phenomenon that affects many aspects of life, thus there is no accepted consensus as to what exactly the term represents. The chapter then cites the opportunities and threats of globalization such as financial integration and macroeconomic volatility. It looks at global migration in line with economic growth and humanitarian crises. Additionally, the chapter looks into the environmenta
APA, Harvard, Vancouver, ISO, and other styles
10

Tevdoradze, Medea, Samson Darchia, and Tamta Rukhadze. "Design of Business Processes for Marketing Activity." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8681-8.ch010.

Full text
Abstract:
As it is known, marketing plays a huge role in the activity of companies, which ensures the company's success in the market. Today the majority of companies have moved to process management, which because of some reason often is not applied to marketing activities and this has a negative impact on it. In order to correct the situation, this chapter serves the issues of design of business processes of marketing activities in the company. It is characterized by a marketing complex (4P model). Also, there are discussed holistic marketing features and marketing strategy issues, there are realized
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Marketing complex management"

1

Kozak, Olha, and Nataliia Khliebnikova. "Development and implementation of a marketing complex." In INFORMATION TECHNOLOGIES AND MANAGEMENT. Baltija Publishing, 2024. http://dx.doi.org/10.30525/978-9934-26-459-7-35.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Modrzejewski, Maciej, Jaroslaw A. Chudziak, and Rafal W. Cegielski. "Complex Marketing Database Specification, Design and Implementation." In 2008 7th Computer Information Systems and Industrial Management Applications (CISIM). IEEE, 2008. http://dx.doi.org/10.1109/cisim.2008.37.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

MUNTEAN, Mihaela-Carmen, Alexandru CAPATINA, Adrian MICU, Angela Eliza MICU, Iulian Adrian SORCARU, and Oana Daniela LUPOAE. "UNLOCKING THE DIGITAL GATEWAY: ARTIFICIAL INTELLIGENCE IMPACT IN TRANSFORMING TOURISM MARKETING." In International Management Conference. Editura ASE, 2025. https://doi.org/10.24818/imc/2024/05.02.

Full text
Abstract:
This paper investigates the transformative role of Artificial Intelligence (AI) in crafting digital marketing strategies within the tourism sector. By analyzing the impact of various AI-driven technological innovations, evolving platforms, and changing consumer behaviors, the research aims to uncover the key factors influencing the adoption and effectiveness of AI in marketing practices, in the case of companies from tourism sector. Using data collected from marketing professionals within the tourism industry, the study evaluates the relationships between AI implementation and digital marketin
APA, Harvard, Vancouver, ISO, and other styles
4

Vasilenko, Marina. "Industry Features In The Management Of Advanced Marketing Complex." In SCTCMG 2019 - Social and Cultural Transformations in the Context of Modern Globalism. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.12.04.441.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

Full text
Abstract:
In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
APA, Harvard, Vancouver, ISO, and other styles
6

Kocarieva, Cinara. "Evaluation of the Effectiveness and Efficiency of Marketing in the System of Reforms in the Management of Enterprises." In International Conference on Eurasian Economies. Eurasian Economists Association, 2020. http://dx.doi.org/10.36880/c12.02451.

Full text
Abstract:
Marketing productivity models provide a common conceptual framework for future research. These models also define a common conceptual framework for the creation of instrumental models for marketing productivity management. At the same time, it is necessary to further study the most important relationship of marketing results with financial indicators and indicators of performance evaluation of the enterprise as a whole. The development of these models is associated with the creation of more complex systems that reflect the relationship of indicators at the level of management. Marketing produc
APA, Harvard, Vancouver, ISO, and other styles
7

Zhang, Liming, Huiyou Chang, and Ruitian Xu. "Supernetwork Model of Enterprise Marketing Based on Complex Network Theory." In International Conference on Logistics Engineering, Management and Computer Science (LEMCS 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/lemcs-14.2014.253.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

Full text
Abstract:
The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
APA, Harvard, Vancouver, ISO, and other styles
9

Zlatanov, Sonja, and Jasminka Đuričanin. "The evolving interaction between traditional marketing channels and the digital age." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.175z.

Full text
Abstract:
In an era defined by digital transformation, this paper investigates the enduring impact of traditional marketing channels on consumer behavior within contemporary markets. It investigates the complex interaction between traditional marketing channels and the digital age, considering how these channels persist and adapt in the era of digitalization. A group of 248 respondents from Serbia participated in a questionnaire-based study, capturing engagement, preferences, and interactions with messages sent via traditional marketing channels. The study investigates how engagement levels are affected
APA, Harvard, Vancouver, ISO, and other styles
10

"Agricultural Product Marketing Evaluation Index System Based on Complex Social Network." In 2018 International Conference on Economics, Politics and Business Management. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icepbm.2018.100.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Marketing complex management' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography