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Books on the topic 'Marketing determinants'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Jaleta, Moti. Smallholder commercialization: Processes, determinants and impact. International Livestock Research Institute, 2009.

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2

Zeithaml, Valarie A. The nature and determinants of customer expectations of service. Marketing Science Institute, 1991.

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3

Hansen, Brandon. Determinants of the farm-to-retail milk price spread. U.S. Dept. of Agriculture, Economic Research Service, 1994.

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4

Hansen, Brandon. Determinants of the farm-to-retail milk price spread. U.S. Dept. of Agriculture, Economic Research Service, 1994.

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5

Demeke, Mulat, and Grain Market Research Project (Ethiopia), eds. Agricultural market performance and determinants of fertilizer use in Ethiopia. Grain Market Research Project, Ministry of Economic Development and Cooperation, 1998.

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6

Palmer, Adrian J. An analysis of the determinants of successful horizontal colaborative marketing organisations. De Montfort University, 1996.

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7

Hill, Jimmy. A multidimensional study of the key determinants of effective SME marketing activity. The Author], 1999.

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8

Oktemgil, Mehmet. Dimensions and determinants of foreign market entry mode: Empirical study of British firms exporting to Turkey. Turkey-EU Business Research Group, Birmingham Business School, 1999.

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9

Priya, Preeti. Consumer-level determinants of store brand proneness: An empirical study with Indian consumers. Institute of Rural Management, 2013.

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10

Kay-Enders, Beate. Marketing und Ethik: Grundlagen, Determinanten, Handlungsempfehlungen. Deutscher Universitäts Verlag, 1996.

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11

ttner, Clemens Ju. Gesundheitsprofilierung von Lebensmittel-Markenartikeln: Messung, Determinanten und Implikationen. Gabler, 2009.

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12

Hansen, Felix. Wachsamkeit in der industriellen Beschaffung: Dimensionen, Determinanten und Konsequenzen. Gabler, 2009.

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13

Haase, Kerstin. Koordination von Marketing und Vertrieb: Determinanten, Gestaltungsdimensionen und Erfolgsauswirkungen. Dt. Univ.-Verl, 2006.

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14

Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realiz

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15

Steinmann, Sascha. Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing: Auspra gungen, Determinanten und Wirkungen. Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2011.

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16

Schmidt, Marco. Interne Markenstärke von B-to-B-Unternehmen: Konzeption, Determinanten, Erfolgsauswirkungen. Lang, 2009.

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17

Schäfers, Tobias. Konsumentenverhalten in Marktnischen: Theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten. Lang, 2011.

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18

Bryant, Melchior David. Commitment in Kundenbeziehungen: Eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen. Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2010.

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19

Linke, Ralf. Kundenbindung durch spezifische Investitionen: Determinanten der Abhängigkeit unter besonderer Berücksichtigung der wahrgenommenen Bindungswirkung versunkener Kosten. Deutscher UniversitSts-Verlag, 2006.

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20

Schallehn, Mike. Marken-Authentizität: Konstrukt, Determinanten und Wirkungen aus Sicht der identitätsbasierten Markenführung. Gabler Verlag, 2012.

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21

Bezold, Johannes. Preis- und Produktdifferenzierung: Determinanten des strategischen Produktmanagements im Buchverlag. O. Harassowitz, 1991.

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22

Frederik, Meyer, ed. Der Fussballstar als Marke: Determinanten der Markenbildung am Beispiel von Lukas Podolski. Gabler, 2008.

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23

Ehemann, Petra. Die Autonomie von Landesorganisationen bei der Marktbearbeitung: Determinanten, Auswirkungen und State of Practice. Dt. Univ.-Verl., 2006.

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24

Paşa, Mehmet. Determinants of market orientation: An empirical decision-theoretic analysis. 1992.

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25

Culture and positioning as determinants of strategy: Personality and the business organization. Palgrave Macmillan, 2004.

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26

Auffenberg, Jennie. Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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27

Auffenberg, Jennie. Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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28

Trade Union Strategies Against Healthcare Marketization: Opportunity Structures and Local-Level Determinants. Taylor & Francis Group, 2021.

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29

Unternehmensexterne Determinanten des Internationalen Marketing. GRIN Verlag GmbH, 2013.

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30

Kulturowe determinanty zachowań konsumenckich. Wydawn. Uniwersytetu Wrocławskiego, 2000.

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31

Marketing und Ethik: Grundlagen -- Determinanten -- Handlungsempfehlungen. Deutscher Universitäts Verlag, 2013.

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32

Interkulturelles Marketing: Kultur als zentrale Determinante des internationalen Marketing-Mix (German Edition). Diplomarbeiten Agentur diplom.de, 2002.

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33

Reis, Thomas. Globales Marketing im Dienstleistungssektor: Determinanten - Ansatzpunkte - Erfolgsträchtigkeit. Deutscher Universitätsverlag, 2013.

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34

Globales Marketing Im Dienstleistungssektor: Determinanten -- Ansatzpunkte -- Erfolgsträchtigkeit. Deutscher Universitäts Verlag, 2013.

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35

Multimediale Telepräsenz Im Marketing: Einsatz, Determinanten, Wirkungen, Management. Deutscher Universitäts Verlag, 2013.

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36

Meissner, Marc. Multimediale Telepräsenz im Marketing. Einsatz, Determinanten, Wirkungen, Management. Deutscher Universitäts-Verlag GmbH, 2002.

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37

Karlshaus, Jan Thido. Die Nutzung von Kostenrechnungsinformationen im Marketing. Bestandsaufnahme, Determinanten und Erfolgsauswirkungen. Deutscher Universitäts-Verlag, 2000.

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38

Karlshaus, Jan Thido. Die Nutzung Von Kostenrechnungsinformationen Im Marketing: Bestandsaufnahme, Determinanten und Erfolgsauswirkungen. Deutscher Universitäts Verlag, 2013.

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39

Schäfers, Tobias. Konsumentenverhalten in Marktnischen: Theoretische Diskussion und Empirische Befunde Zu Den Determinanten der Nischenorientierung Von Konsumenten. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2011.

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40

Stafflage, Marcel. In-Store Mobile Marketing-Kommunikation: Empirische Analysen Von Determinanten Aus Konsumentensicht. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2015.

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41

Jo, A.-Ram, and Prof Dr Manfred Krafft. Marketing- und Vertriebsfunktionen in Unternehmen: Determinanten und Konsequenzen von horizontalen Machtstrukturen. Krafft Prof Dr Manfred, 2008.

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42

Stafflage, Marcel. In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht. Springer Gabler, 2015.

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43

Dang, Linh. Die Macht der Influencer. Determinanten Eines Erfolgreichen Influencer Marketings Auf Instagram. GRIN Verlag GmbH, 2017.

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44

Ehemann, Petra, and Prof. H. C. Christian Homburg. Die Autonomie Von Landesorganisationen Bei der Marktbearbeitung: Determinanten, Auswirkungen und State of Practice. Westdeutscher Verlag GmbH, 2007.

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45

Wissmann, Johannes. Einwilligungen Im Permission Marketing: Empirische Analysen Von Determinanten Aus der Sicht Von Konsumenten. Springer Fachmedien Wiesbaden GmbH, 2013.

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46

Wissmann, Johannes. Einwilligungen Im Permission Marketing: Empirische Analysen Von Determinanten Aus der Sicht Von Konsumenten. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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47

Konsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing. Diplomica Verlag, 2009.

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48

Lavanda, Flor. MARKETING DIGITAL: APLICACIÓN DE SUS HERRAMIENTAS Y EL CAMBIO DE COMPORTAMIENTO DE LOS CONSUMIDORES. CID - Centro de Investigación y Desarrollo, 2021. http://dx.doi.org/10.37811/cl_w762.

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El marketing ha evolucionado con el tiempo en función a los cambios del mercado, del consumidor y la competencia, actualmente nos encontramos en un mundo digitalizado, donde las funciones de diversos tipos se realizan mediante una plataforma tecnológica. La aplicación de las estrategias de marketing a través de herramientas digitales ha dado la aparición del marketing digital o marketing 4.0 que tiene como principal beneficio llegar a más consumidores, sin horarios y de manera más práctica. Entre las herramientas utilizadas hemos mencionado el e-mail marketing que consiste en el envío de carta

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49

Stefańska, Magdalena, ed. Sustainability and sustainable development. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2021. http://dx.doi.org/10.18559/978-83-8211-074-6.

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The aim of this book is to present the most important issues related to sustainable development (SD) and corporate social responsibility (CSR). They are discussed from a macro and micro perspective, both in the form of theoretical foundations of these concepts and practical examples of companies operating in Central and Eastern European countries that have implemented these ideas in their daily operations and translated them into corporate and functional strategies. The book consists of four parts. The first one is theoretical in its assumptions and is devoted to explaining the key concepts of

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50

Marques, Marcia Alessandra Arantes, ed. Participação Política no Facebook e Twitter Comunicação Estratégica de Campanhas nas Eleições 2012 em Natal (RN). Bookerfield Editora, 2022. http://dx.doi.org/10.53268/bkf22050700.

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A prática da participação política digital com a apropriação do Facebook e Twitter em estratégias políticas eleitorais A cada quatro anos, os brasileiros vão às urnas eleger seus representantes a prefeito e vereadores. Um passo importante no exercício da cidadania e na renovação das esperanças por uma nação mais desenvolvida nos âmbitos social, econômico e político almejado por cada voto computado. A decisão sobre a quem depositar nossas expectativas não é tarefa fácil. Envolve, sobretudo, uma análise crítica dos programas de governo, da vida pregressa e das propostas de cada concorrente. Apes

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