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Journal articles on the topic 'Marketing determinants'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Telnov, Anatolii, and Svitlana Reshmidilova. "Forecasting servise markrting determinants within the concept of the information society." Edelweiss Applied Science and Technology 8, no. 6 (2024): 9766–77. https://doi.org/10.55214/25768484.v9i1.4149.

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The influence of information technologies on the development of service marketing and the transformation of traditional approaches to marketing tools in this field is substantiated in the article. It is highlighted that higher-quality services are demanded by consumers in a dynamic market environment. A scientific and methodological toolkit of heuristic forecasting involving highly qualified marketing experts is applied to forecast determinants in service marketing. The number of experts, the number of evaluated determinants, and the scoring system for their assessment are justified using a ca

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Martinovski, Sasko, Tatjana Kalevska, Daniela Nikolovska Nedelkoska, and Aleksandra Naseska Ilijoska. "NUTRITIVE MARKETING WITH SPECIAL DESCRIPTION OF SOCIAL NETWORKS AS A MARKETING TOOL." Knowledge International Journal 34, no. 1 (2019): 175–79. http://dx.doi.org/10.35120/kij34010175m.

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The reasons that determine the behavior of food product consumers, but also of people in general, is one of the most complex issues in the marketing of companies and require extensive research, and the reason for this is the individuality and complexity of human. Knowing all the influencing factors grouped into determinants and discovering the correlations between them will lead to a wealth of information on the impacts and consumer behavior. Social platforms (networks) on the internet are very popular today, and information on nutrition, diet, gastronomy and eating habits is published on a da

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Wirtz, Jochen, and Doreen Kum. "Determinants of Membership Marketing Programs." der markt 40, no. 1 (2001): 40–49. http://dx.doi.org/10.1007/bf03033971.

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van Esterik-Plasmeijer, Pauline W. J., and W. Fred van Raaij. "Banking system trust, bank trust, and bank loyalty." International Journal of Bank Marketing 35, no. 1 (2017): 97–111. http://dx.doi.org/10.1108/ijbm-12-2015-0195.

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Purpose The purpose of this paper is to test a model of banking system trust as an antecedent of bank trust and bank loyalty. Six determinants of trust and loyalty are included: competence, stability, integrity, customer orientation, transparency, and value congruence. The study provides insights which determinants are crucial for explaining bank trust and bank loyalty, and thus for rebuilding trust and loyalty. Design/methodology/approach Survey among 1,079 respondents of 18 years and older in The Netherlands on person trust, system trust, bank trust, and their scores on determinants of trust

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Nowacki, Robert. "Determinants of the Quality of Marketing Research." Marketing i Zarządzanie 44 (2016): 51–62. http://dx.doi.org/10.18276/miz.2016.44-04.

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Dief, Mohammed El, and Xavier Font. "The determinants of hotels' marketing managers' green marketing behaviour." Journal of Sustainable Tourism 18, no. 2 (2010): 157–74. http://dx.doi.org/10.1080/09669580903464232.

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Jobczyk, Tomasz M. "CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 19, no. 4 (2018): 105–14. http://dx.doi.org/10.5604/01.3001.0013.1648.

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The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, is also a marketing problem. The hypothesis is the statement that the organization of the communication process, the content of the message, and fundamentally the competence of communication managers, must take into account the level of knowledge and experience of the recipients. Assuming, the aforementioned being either city inhabitants or rural citizens. Literature analysis wa

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MENGESHA, Mewael Berhane, and Tegegne GEBRE EGZIABHER. "DETERMINANT FACTORS OF MARKETING AND NON-MARKETING RURAL-URBAN LINKAGE OF ADWA TOWN AND ITS SURROUNDING RURAL ADWA." GeoJournal of Tourism and Geosites 49, no. 3 (2023): 1006–14. http://dx.doi.org/10.30892/gtg.49316-1100.

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This study attempts to assess the determinant factors of marketing and non-marketing rural-urban linkage of Adwa town and its surrounding by employing a cross-sectional research design. A two-stage sampling procedure was used. Random sampling was mainly used to select 221 research subjects. A Household sample survey was the principal method used to solicit the primary data. Quantitative statistical tools such as mean, quartiles, Chi-square, ANOVA, and regression were employed. About 62% of the poor have experienced a strong non-marketing linkage, whereas 64.9% of the sample poor respondents ha

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Yip, George S. "Patterns and determinants of global marketing." Journal of Marketing Management 13, no. 1-3 (1997): 153–64. http://dx.doi.org/10.1080/0267257x.1997.9964464.

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10

Wong, Ho Yin, and Bill Merrilees. "Determinants of SME International Marketing Communications." Journal of Global Marketing 21, no. 4 (2008): 293–305. http://dx.doi.org/10.1080/08911760802206128.

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Smith, Howard L., Debra Haley, and Neill F. Piland. "Marketing Strategy Determinants in Rural Hospitals." Journal of Hospital Marketing 8, no. 1 (1994): 83–112. http://dx.doi.org/10.1300/j043v08n01_08.

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12

Tarka, Piotr. "Key determinants of marketing research effectiveness." Economics and Business Review 12, no. 1 (2012): 40–50. http://dx.doi.org/10.18559/ebr.2012.1.567.

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In article the author presents his view and research findings based on conducted empirical studies. All issues are pertaining to marketing research problems, e.g., its effectiveness within a company&apos;s business environment. More interestingly this paper concerns key problems typical of the research industry. These issues form underlying conditions for constructing the process of valuable marketing research. In the first part of paper, the role of contemporary marketing research in business is described. Further on efficiency, effectiveness and measurability of the argued issues are des

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Farida, Naili. "Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance." Jurnal Dinamika Manajemen 7, no. 1 (2016): 59. http://dx.doi.org/10.15294/jdm.v7i1.5759.

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<p>This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM. Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative in

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Meidan, Arthur, and Alan C. Chin. "Mortgage‐pricing determinants." International Journal of Bank Marketing 13, no. 3 (1995): 3–11. http://dx.doi.org/10.1108/02652329510082960.

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Đokić, Ines, Nikola Milićević, and Nenad Đokić. "Marketing research of general determinants of the choice of the study programme digital marketing by academic studies students." International Journal of Economic Practice and Policy 18, no. 1 (2021): 1–13. http://dx.doi.org/10.5937/skolbiz1-33650.

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Digital marketing is becoming increasingly relevant in business practice. At the same time, there is a growing need to include digital marketing content in the curricula of higher education institutions. Based on the above, this paper sets two goals-to describe the growing application of digital marketing in business practice in general and to explore the general determinants of the choice of the study program by the students at the higher education institution that will start realization of a master's study program in digital marketing in 2021/22 school year. In the context of the previous ob

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Mani, Umma A. U., and Veronica N. Ndubuisi. "Determinants of Customer Attitude Towards Green Marketing." British Journal of Marketing Studies 11, no. 4 (2023): 54–67. http://dx.doi.org/10.37745/bjms.2013/vol11n45467.

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This is a conceptual paper that tries to bring out the relationship between marketing discipline, the natural environment and customers attitude. The notion of marketing is too vast therefore, the paper concentrated on the external dimensions of green marketing at strategic and tactical level aim to reach the consumers. Therefore, the ‘4ps’ traditional marketing mix variables use in an innovative manner will be used as the yardstick to measure the green marketing in this paper. Nigeria is still in its infant stage on the green concept. Nigeria ranked 100th scoring 54.76 out of 180 countries fo

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Bhattacharjee, Susmita, and Tanima Banerjee. "Efficiency of The Marketing System for Selected Horticultural Products in West Bengal." Vidyasagar University Journal of Economics XXVIII, no. 00 (2024): 276–90. https://doi.org/10.62424/vuje.2024.28.00.18.

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The horticultural industry is one of the leading industries in the international market after globalization. This paper offers a overview of horticultural product marketing with special focus on India and tries to measure the marketing efficiency of different horticultural products, like fruits, vegetables, and flowers in West Bengal, an Indian state. This study has used primary data that has been collected from the district of North Twenty-Four Parganas in West Bengal, India. It has conducted a multivariate regression analysis to investigate the determinants of marketing efficiency of horticu

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Abdelkader, Ahmed, Howard Jackson, and John Cook. "Determinants and Antecedents of Relationship Marketing Orientation." International Journal of Customer Relationship Marketing and Management 1, no. 4 (2010): 22–43. http://dx.doi.org/10.4018/jcrmm.2010100102.

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This study investigates the extent of Relationship Marketing Orientation (RMO) in the banking sector of Egypt. The need to deliver a superior value to bank customers has assumed paramount importance as competition intensifies at a fast pace and local consumers become more demanding. This study attempts to answer whether the bank’s ownership style will influence the extent of the bank’s relationship marketing orientation. This empirical study of 32 Egyptian banks is based on the antecedents and determinants of RMO elected from the literature. Findings suggest that different ownership of a bank

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Rufaidah, Popy. "The determinants of marketing capability for SMEs." J. for Global Business Advancement 10, no. 6 (2017): 671. http://dx.doi.org/10.1504/jgba.2017.091930.

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Rufaidah, Popy. "The determinants of marketing capability for SMEs." J. for Global Business Advancement 10, no. 6 (2017): 671. http://dx.doi.org/10.1504/jgba.2017.10013141.

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De Marez, Lieven, Patrick Vyncke, Katrien Berte, Dimitri Schuurman, and Katrien De Moor. "Adopter segments, adoption determinants and mobile marketing." Journal of Targeting, Measurement and Analysis for Marketing 16, no. 1 (2007): 78–95. http://dx.doi.org/10.1057/palgrave.jt.5750057.

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Naudé, Pete, Janine Desai, and John Murphy. "Identifying the determinants of internal marketing orientation." European Journal of Marketing 37, no. 9 (2003): 1205–20. http://dx.doi.org/10.1108/0390560310486951.

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McFerran, Brent, Darren W. Dahl, Gerald J. Gorn, and Heather Honea. "Motivational determinants of transportation into marketing narratives." Journal of Consumer Psychology 20, no. 3 (2010): 306–16. http://dx.doi.org/10.1016/j.jcps.2010.06.017.

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24

Workman, John P., Christian Homburg, and Kjell Gruner. "Marketing Organization: An Integrative Framework of Dimensions and Determinants." Journal of Marketing 62, no. 3 (1998): 21–41. http://dx.doi.org/10.1177/002224299806200302.

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Although there is increasing interest in topics related to the organization of the marketing function, there is relatively little research that relates marketing organization to a business unit's environment. This article, based on interviews in U.S. and German firms, explores how the organization and role of marketing vary across business contexts. After reviewing prior research and describing their methodology, the authors present a conceptual framework that relates aspects of marketing organization to the business environment. The authors then draw on field observations and prior research t

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25

Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (2015): 17. http://dx.doi.org/10.5296/ieb.v1i2.8689.

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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowled

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Chigora, Farai, and Clever Vutete. "Comprehending Determinants of Demand: Zimbabwe Tourism Destination Scenario." Issues in Economics and Business 1, no. 2 (2015): 24. http://dx.doi.org/10.5296/ieb.v1i2.8690.

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<p>The study investigated on the most dominant determinants of tourism consumption in Zimbabwe tourism destination. The research design was a QUAL to QUAN sequential mixed method starting with a qualitative research design followed by quantitative research. The qualitative research helped in getting the main determinants of demand using in-depth interviews from managers and experts in the tourism industry. The agreed determinants include disposable income, demographic changes, change in taste and preferences, religion dynamics, globalization, marketing and advertisement, customer knowled

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27

Zhao, Cong, Abu Hanifa Md Noman, and Kaveh Asiaei. "Exploring the reasons for bank-switching behavior in retail banking." International Journal of Bank Marketing 40, no. 2 (2021): 242–62. http://dx.doi.org/10.1108/ijbm-01-2021-0042.

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PurposeThe development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study aims to explore the key factors that influence individuals' bank-switching behavior in the Malaysian retail banking industry to provide insights to bank managers to develop effective customer retention strategies.Design/methodology/approachA convenient sampling technique was used to distribute questionnaires to bank customers in Malaysia. A total of 312 utilizable questionnaires were obtained for further analysis.

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Atilgan, Eda, Şafak Aksoy, and Serkan Akinci. "Determinants of the brand equity." Marketing Intelligence & Planning 23, no. 3 (2005): 237–48. http://dx.doi.org/10.1108/02634500510597283.

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Davari, Arezoo, Pramod Iyer, and Francisco Guzmán. "Determinants of brand resurrection movements." European Journal of Marketing 51, no. 11/12 (2017): 1896–917. http://dx.doi.org/10.1108/ejm-02-2016-0096.

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Purpose There is a growing trend of brand resurrections that are driven by consumer power. Millennials play a critical role in initiating most of these brand resurrection movements using social media. This study aims to explore the factors that drive consumers’ participation in brand resurrection movements – an outcome of brand cocreation. Design/methodology/approach Data were collected using self-administered survey. This study uses the partial least squares-structural equation modeling to empirically examine the factors that motivate consumers to participate in brand resurrection movements.

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Sethuraman, Raj, and Katrijn Gielens. "Determinants of Store Brand Share." Journal of Retailing 90, no. 2 (2014): 141–53. http://dx.doi.org/10.1016/j.jretai.2014.04.002.

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31

Fritz, Wolfgang. "Determinants of Product Innovation Activities." European Journal of Marketing 23, no. 10 (1989): 32–43. http://dx.doi.org/10.1108/eum0000000000593.

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Morris, Michael H., and Pamela S. Lewis. "The determinants of entrepreneurial activity." European Journal of Marketing 29, no. 7 (1995): 31–48. http://dx.doi.org/10.1108/03090569510094991.

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Krsnik, Sabina, and Karmen Erjavec. "Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants." Sustainability 16, no. 17 (2024): 7555. http://dx.doi.org/10.3390/su16177555.

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Despite the growing importance of green consumption, the green attitude–behaviour gap remains a key challenge, highlighting the discrepancy between consumers’ expressed environmental concerns and their actual sustainable-purchasing practices. This study identified key determinants of consumers’ sustainable behaviours and the influence of sustainable development goals-related marketing communication across socio-demographic groups. A quantitative causal research design was employed based on a self-administered online questionnaire targeting the Slovenian population (N = 502). The findings indic

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., Ikramuddin, Muhammad Adam, Hizir Sofyan, and Faisal . "Determination of Brand Loyalty in Telecommunication Industry: a Literatur Review." International Journal of Engineering & Technology 7, no. 3.30 (2018): 59. http://dx.doi.org/10.14419/ijet.v7i3.30.18155.

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This study focuses on the concept of "brand loyalty". The concept of brand loyalty is an important issue in the telecommunication industry and is one of the strategies in relationship marketing. This paper reevaluates the comprehensive determinants of brand loyalty, by testing the model proposed in previous research as a determinant of brand loyalty. The determinants of brand loyalty are service quality, customer satisfaction and brand trust. Several previous studies have addressed the relationship between service quality, customer satisfaction, and brand trust with brand loyalty and the study

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Thiruvattal, Eappen, and Arun Prasad. "Determinants of turnover intentions among marketing and sales representatives in the UAE." International Conference on Advances in Business, Management and Law (ICABML) 2017 1, no. 1 (2017): 411–18. http://dx.doi.org/10.30585/icabml-cp.v1i1.35.

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This article identifies four determinants of turnover intentions among the marketing executives and sales representatives (reps). Influence of these dimensions on such employees is investigated in an emerging market’s Fast Moving Consumer Goods (FMCG) distribution environment. Extensive review of the current literature on employee turnover intentions and specific review of turnover intentions among reps and marketing executives are conducted This study identifies four dimensions of determinants of turnover intentions among marketing and sales representatives of FMCG in an emerging

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Jouny-Rivier, Elodie, Javier Reynoso, and Bo Edvardsson. "Determinants of services co-creation with business customers." Journal of Services Marketing 31, no. 2 (2017): 85–103. http://dx.doi.org/10.1108/jsm-01-2016-0001.

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Purpose This paper aims to identify and analyze factors that determine firms’ commitment to co-create new services with business customers. Design/methodology/approach A quantitative study based on a scenario method, involving an online survey of French service companies, reveals the determinants of commitment to service co-creation. Findings Customer benefits and organizational sacrifices, as well as firm-related factors (specialization, partners’ involvement and innovativeness) correlate with firms’ commitment to co-create new services. The proposed, empirically grounded model details factor

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Fevriera, Sotya, Birgitta Dian Saraswati, Dhian Adhitya, Virgiana Nugransih Siwi, and Yustinus Wahyudi*. "Digital Marketing Utilization Determinants: Study on MSEs in Salatiga City." JURISMA : Jurnal Riset Bisnis & Manajemen 13, no. 2 (2023): 145–62. http://dx.doi.org/10.34010/jurisma.v13i2.10988.

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This research aims to identify the factors influencing the use of digital marketing by Micro, Small, and Medium Enterprises (MSMEs) and to examine the factors affecting the preference for digital marketing usage by MSMEs in the city of Salatiga. The research sample consists of 135 business units representing MSMEs in Salatiga. Data analysis techniques involve descriptive statistical analysis, qualitative analysis, binomial and multinomial logistic regression. The research findings provide evidence of the implementation of the UTAUT theory, particularly concerning performance expectations and f

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Trung Thanh, To, Le Thanh Ha, Hoang Phuong Dung, Doan Ngoc Thang, and Tran Anh Ngoc. "Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective." Innovative Marketing 16, no. 4 (2020): 74–90. http://dx.doi.org/10.21511/im.16(4).2020.07.

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Innovative marketing practices are essential for firms to increase sales and profitability. This paper aims to investigate the determinants of firms’ marketing innovation based on the employment of resource-based view and stakeholder theory. A probit regression model linking marketing innovation with proxies of firms’ resources and pressures from firms’ stakeholders was tested based on a dataset of 5,857 Vietnamese enterprises taken from a survey by the Ministry of Science and Technology of Vietnam in 2016. The findings indicate that firms’ size decreases the probability of marketing innovatio

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Mishchenko, Dmytro, Oleksandr Molnar, Olha Pavlova, Oksana Poltavska, Andriy Bosak, and Nadiya Buletsa. "ASSESSMENT OF EXTERNAL DETERMINATIVES AFFECTING THE FORMATION AND FINANCING OF MARKETING STRATEGIES IN THE FIELD OF INFORMATION TECHNOLOGY." Financial and credit activity problems of theory and practice 3, no. 56 (2024): 270–79. http://dx.doi.org/10.55643/fcaptp.3.56.2024.4407.

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The purpose of this article is to substantiate the key determinants of the external environment, which significantly affect the formation and financing of modern marketing strategies in the field of information technology. The study analyzes the system of financing marketing strategies in the field of information technology in Ukraine. According to the results of the literature review, the synergistic effect of the influence of determinants on the policy of formation and financing of marketing strategies in the field of information technology is identified. For this purpose, the method of econ

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Edet, Glory Emmanul, Sunday Brownson Akpan, and Ini-mfon Vincent Patrick. "Marketing channel choice and its determinants among small-scale oil palm fruit farmers in Akwa Ibom State, the southern region of Nigeria." Asian Journal of Agriculture and Rural Development 14, no. 2 (2024): 62–71. http://dx.doi.org/10.55493/5005.v14i2.5109.

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The study identified preferred marketing channel choices and determinants among oil palm fruit farmers in the southern region of Nigeria. Three hundred oil palm fruit farmers were randomly selected using the multi-stage random sampling technique. Descriptive statistics and logit regression techniques were employed to analyze the collected data. The socio-economic characteristics revealed that female farmers dominated oil palm fruit production in the region. The majority of the farmers were relatively young, literate, and had moderate household sizes but poor social capital accumulation. The st

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Rumerung, Dientje, Steven Siaila, and Izaac Matitaputty. "Analysis of marketing distribution efficiency of small pelagic fish on Ambon Island with path analysis." Acta logistica 11, no. 4 (2024): 627–38. https://doi.org/10.22306/al.v11i4.560.

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This study aims to develop a path analysis of marketing distribution efficiency of small pelagic fish in the islands, particularly on Ambon Island, and investigate its most significant determinant. Producer price, consumer price, marketing cost and marketing margin are examined as determinants of marketing efficiency. An efficient marketing system provides benefits for business actors involved in the production process, so that their products can reach target consumers. A longer marketing chain results in higher marketing costs, which ultimately determines the end consumer price. The data was

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Shibeshi Fekadu Tolesa. "Determinants of coffee production and its marketing: Case of Abe Dongoro District, Oromia Regional State, Ethiopia." International Journal of Advanced Economics 7, no. 6 (2025): 158–68. https://doi.org/10.51594/ijae.v7i6.1959.

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Coffee, Ethiopia's largest export crop is the backbone of the Ethiopian economy. However, Ethiopia has not yet fully exploited its position as the producer of some of the best coffees in the world. Currently, Ethiopian export coffee performance has decline. Due to this, the study analyzed the determinants of coffee production and marketing in the study area. The objectives of this study were to examine the determinants of coffee production and marketing of smallholders in Abe Dongoro District. Accordingly, multi stage sampling procedure was employed to select the sample households. Four parent

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Milner, Laura M. "Determinants of Corporate Donations to Nonprofits." Journal of Nonprofit & Public Sector Marketing 4, no. 1-2 (1996): 11–19. http://dx.doi.org/10.1300/j054v04n01_03.

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Alonso-Dos-Santos, M., Y. Soto-Fuentes, and V. A. Valderrama-Palma. "Determinants of Mobile Banking Users’ Loyalty." Journal of Promotion Management 26, no. 5 (2020): 615–33. http://dx.doi.org/10.1080/10496491.2020.1729312.

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Ha, Jooyeon, and SooCheong (Shawn) Jang. "Determinants of diners ' variety seeking intentions." Journal of Services Marketing 27, no. 2 (2013): 155–65. http://dx.doi.org/10.1108/08876041311309289.

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Jiang, Jianfeng. "Structural determinants of household art expenditure." Marketing Intelligence & Planning 27, no. 6 (2009): 805–17. http://dx.doi.org/10.1108/02634500910988690.

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Sargeant, Adrian, John B. Ford, and Douglas C. West. "Perceptual determinants of nonprofit giving behavior." Journal of Business Research 59, no. 2 (2006): 155–65. http://dx.doi.org/10.1016/j.jbusres.2005.04.006.

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Do, Diem Khac Xuan, Kaleel Rahman, and Linda J. Robinson. "Determinants of negative customer engagement behaviours." Journal of Services Marketing 34, no. 2 (2019): 117–35. http://dx.doi.org/10.1108/jsm-02-2019-0050.

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Purpose Understanding negative customer engagement is important as it is argued that negative information has a stronger impact on a customer’s brand perception and purchase decision than that of positive information. Hence, this paper aims to propose new determinants of negatively valenced customer engagement, including disengaged and negatively engaged behaviours in a service consumption context and explore under what conditions customers display disengaged or negatively engaged behaviours. Design/methodology/approach This study incorporates justice theory, expectancy disconfirmation theory

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Hunter, Jeffrey G. "Determinants of business success under “hypocapitalism”." Journal of Business Research 56, no. 2 (2003): 113–20. http://dx.doi.org/10.1016/s0148-2963(01)00289-2.

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Hörter, T. "ORGANISATION OF MARKETING COOPERATIVES THE DETERMINANTS OF SUCCESS." Acta Horticulturae, no. 340 (January 1995): 155–62. http://dx.doi.org/10.17660/actahortic.1995.340.20.

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