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Dissertations / Theses on the topic 'Marketing determinants'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Hnilicová, Eva. "Poptávka a marketinové možnosti v badmintonu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11010.

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The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player.
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Jimmerson, Jason William. "Marketing minor crops the determinants of contracting decisions /." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/jimmerson/JimmersonJ0506.pdf.

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Bogéa, Felipe. "Determinants of social media marketing adoption by companies." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24563.

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Submitted by Felipe Bogea (fbogea@gmail.com) on 2018-08-11T16:54:25Z No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Debora Nunes Ferreira (debora.nunes@fgv.br) on 2018-08-13T14:42:40Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, checksum: f043260e3a0d0be59420a94f738b5833 (MD5)<br>Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-08-13T15:24:08Z (GMT) No. of bitstreams: 1 tese_Felipe_Bogea_20180805.pdf: 1312790 bytes, ch
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Lowe, Caitlin Heather. "Determinants of maize marketing decisions for smallholder households in Tanzania." Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/15840.

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Master of Science<br>Department of Agricultural Economics<br>Timothy J. Dalton<br>Smallholder farmers in Tanzania remain susceptible to food insecurity and poverty. To combat these challenges, the country and development organizations have turned to agriculture. In particular, value chains have been identified as a point of interest. Specifically, the maize value chain is of critical importance since maize is the staple crop of the country as well as the staple carbohydrate in the Tanzanian diet. Markets are beneficial because they enable households to specialize in agricultural production acc
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Коробець, Олена Михайлівна, Елена Михайловна Коробец, Olena Mykhailivna Korobets, et al. "Management of environmental risks at the company: the marketing determinants." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80987.

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Дослідження присвячене різним аспектам системи управління ризиками компанії.<br>Исследование посвящено различным аспектам системы управления рисками компании.<br>The study focuses on various aspects of the company's risk management system.
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Cho, Hyuksoo. "Determinants and effects of electronic intermediary use in export marketing." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/h%5Fcho%5F050404.pdf.

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7

Manning, Matthew R. "The determinants of brand awareness within sports sponsorship." View electronic thesis (PDF), 2009. http://dl.uncw.edu/etd/2009-3/manningm/matthewmanning.pdf.

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Palmer, Adrian J. "An analysis of the determinants of successful horizontal collaborative marketing organisations." Thesis, De Montfort University, 1996. http://hdl.handle.net/2086/4170.

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9

Griffin, Deborah, and N/A. "Social Issue Exchange: An Exploration of Determinants and Outcomes." Griffith University. Department of Marketing, 2007. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070910.111229.

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It has been argued that marketing contributes to society by finding solutions to a diverse range of social issues. Importantly, research within the (social) marketing domain recognises that the concept of exchange is a fundamental aspect of influencing people to take on positive social issue behaviours (Andreasen, 1995; Rothschild, 1999). However, regardless of the influence of social marketing, ultimately the behavioural exchange resides with the individual. This infers that exchange can be considered from the individual’s (i.e., consumer’s) point of view, of intrapersonal or self-exchange (G
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Griffin, Deborah. "Social Issue Exchange: An Exploration of Determinants and Outcomes." Thesis, Griffith University, 2007. http://hdl.handle.net/10072/367920.

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It has been argued that marketing contributes to society by finding solutions to a diverse range of social issues. Importantly, research within the (social) marketing domain recognises that the concept of exchange is a fundamental aspect of influencing people to take on positive social issue behaviours (Andreasen, 1995; Rothschild, 1999). However, regardless of the influence of social marketing, ultimately the behavioural exchange resides with the individual. This infers that exchange can be considered from the individual’s (i.e., consumer’s) point of view, of intrapersonal or self-exchange (G
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Olson, Christopher Carl. "Determinants of Tipping Rates: New Findings and Extensions." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7069.

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There is a movement underway to eliminate the practice of tipping restaurant servers that is gaining momentum (Goldberger, 2015). In lieu of gratuities, restaurants are simply raising menu prices or assessing a service charge and paying servers a fixed hourly wage (Kummer, 2016). Before restaurateurs can adopt such a strategy, they need to thoroughly understand the factors that affect tipping behavior in order to develop meaningful fixed wage rates that do not diminish service levels or employee morale. The first step in this process is a better understanding of the deter
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12

Madupalli, Ramana Kumar. "Salesperson behavioral determinants of customer equity drivers mediational role of trust /." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08142007-141103/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from file title page. James Boles, committee chair; Barry Babin, Danny Bellenger, Naveen Donthu, committee members. Electronic text (163 p. : ill.) : digital, PDF file. Description based on contents viewed Dec. 14, 2007. Includes bibliographical references.
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Witwicki, Nicole Eve. "Analysis of the determinants of success in agricultural marketing and production clubs." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq47117.pdf.

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14

Hill, Jimmy. "A multidimensional study of the key determinants of effective SME marketing activity." Thesis, University of Ulster, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310113.

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15

Coote, Leonard Vincent. "The determinants of benevolence in buyer-vendor relationships." Thesis, Queensland University of Technology, 1998.

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16

Brown, Brian Paul. "Determinants of Brand Sensitivity in Organizational Buying Contexts." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/marketing_diss/7.

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Business-to-business (B2B) marketing practitioners are increasingly relying on branding strategies though academic researchers have been slow to study branding in organizational contexts. By integrating existing conceptual models and research findings, this study examines the noteworthy differences between the B2B and the consumer market contexts and the implications of those differences on the formulation of B2B brand strategies. We introduce a conceptual model that suggests the conditions that are likely to increase or decrease organizations’ propensity to select branded products versus less
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Gouws, Andre. "The determinants of South African exports critical policy implications /." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-04182005-141139.

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18

deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

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Building and maintaining business relationships is becoming increasingly important as organisations seek to improve their competitive advantage by entering long-term relationships with strategic business partners. It is suggested that the quality of the relationship determines the likelihood of maintaining an ongoing relationship between buyers and sellers. Research in the area of business-to-business relationship quality is still in its infancy with limited agreement of the dimensions of relationship quality or even the definition of relationship quality in a business-to-business context.
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Rossiter-Hofer, Adriana. "Determinants of customer partnering behavior in logistics outsourcing relationships a relationship marketing perspective /." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/6754.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Business and Management: Logistics, Business & Public Policy. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Hellberg-Zarders, Simon, and Cécile Menard. "Delving into the digital : A marketing investigation into determinants of app usage intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74877.

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Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. It is therefore important for consumer behavior research to be conducted on a continuous basis in order to analyze and stay up to date with factors that lead to intention and thereafter, usage of mobile applications. Also, it is necessary to take into account the immense popula
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Ahmed, Zafar Uddin. "Determinants of the Components of a State's Tourist Image and Their Marketing Implications." DigitalCommons@USU, 1988. https://digitalcommons.usu.edu/etd/7652.

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A state's image as perceived by its actual and potential tourists plays a significant role in determining its competitiveness as a tourist destination. A state's image influences a tourist's vacation destination decisions. A tourist's image of a given state is influenced by numerous factors including his amount of touring experience within that state, geographical affiliation, demographic profile, vacation characteristics, and the amount and source of tourist information used. Utah was used as a case study to test the viability of the proposed research model. A mail questionnaire requested inf
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Chithambo, Lyton Chiyembekezo W. "The extent and determinants of greenhouse gas reporting in the United Kingdom." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21380/.

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The study investigates the extent and determinants of greenhouse gas voluntary disclosures by FTSE350 United Kingdom (UK) listed companies from both theory and practitioners’ views. In accomplishing the aim, the study has the following objectives: (1) to analyse the extent of voluntary disclosure of GHG information in annual and sustainability reports of FTSE350 companies over a four year period i.e. 2008-2011; (2) to establish whether voluntary GHG disclosures are influenced by corporate governance characteristics (board size, non-executive directors, environmental committee, audit committee,
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U, U. Sang. "Key determinants of customer adoption of internet banking service in Macau." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636777.

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Marques, Cláudia Ferreira. "Estudo do comportamento do consumidor de alimentos funcionais." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14048.

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Apesar do interesse do consumidor por alimentos que fornecem benefícios para a saúde e bem-estar continuar a aumentar, a aceitação destes alimentos está longe de ser incondicional e muitos autores revelam a necessidade de mais investigação nesta área. Este estudo pretendeu contribuir para o aumento do conhecimento do consumidor português em relação à compra de alimentos funcionais. Uma amostra não representativa de 127 pessoas respondeu a um questionário online, adaptado do estudo de Menrad e Sparke (2006) aplicado a quatro países europeus. Apesar da maioria dos participantes não estar familia
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Madupalli, Ramana K. "Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/marketing_diss/8.

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This dissertation examines the role of different types of salesperson behaviors on building and managing customer equity drivers. It is proposed that customers develop positive attitudes towards different value drivers through developed trust by different salesperson behaviors. Specifically, it is hypothesized that customer trust effects customers’ perceptions of brand value, product value and relationship value; the customer trust in turn is affected by different salesperson behaviors, namely, adaptive selling, customer oriented, selling oriented and un/ethical behaviors. Thus, this dissertat
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Sun, Qin Paswan Audhesh. "An analytical model of the determinants and outcomes of nation branding." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12204.

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Lo, Sio Lai. "Determinants of gaming customer satisfaction in Macau." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b1950295.

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28

McCardle, Michael. "Market Foresight Capability: Determinants and New Product Outcomes." Doctoral diss., University of Central Florida, 2005. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3404.

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To achieve and maintain a superior competitive position, firms must develop market sensing capability-the ability to sense events and trends in markets ahead of competitors (Day 1994a). According to Day, in firms with superior market sensing capability, "the processes for gathering, interpreting, and using market information are more systematic, thoughtful, and anticipatory than in other firms" [emphasis added]. Although Day asserted that market orientation captures the essence of a market sensing capability, researchers have suggested that market orientation, by itself, does not provide the r
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Narangajavana, Kaosiri Yeamduan. "Estrategias de precios en el sector aéreo: condicionantes esenciales a corto y largo plazo. Pricing strategies in the airline industry: Key determinants in the short- and long-term." Doctoral thesis, Universitat Jaume I, 2013. http://hdl.handle.net/10803/669193.

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Este trabajo está centrado en el estudio del establecimiento de precios por parte de las compañías. El estudio centra su atención en el sector aéreo, para lo cual realiza un estudio teórico que se concreta en dos modelos, y dos análisis empíricos. La tesis estudia con profundidad la literatura sobre precios, focalizando su atención principalmente en los desarrollos dentro del marketing. El trabajo postula la importancia de un modelo de precios, que observa tres componentes: los precios estratégicos, los precios de producción, y los precios de demanda. El trabajo incide en estos tres compone
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Kang, Sungmin. "Business value model of electronic commerce success : identifying the key determinants for achieving success in electronic commerce /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008363.

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Jennings, Edward. "Determinants of behavioral intention to use mobile coupons in casual dining restaurants." Thesis, University of Phoenix, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3583289.

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<p> Each year, over 300 billion dollars of print coupons are distributed, yet the redemption rate is less than one percent. As of 2010, 93% of the U.S. population has one or more cell phones providing anytime, anywhere access. Despite the 2009 economic downturn, Americans still spend 41% of their food budget outside of the home. The specific problem to be studied is the behavioral intention of young adults, 18 to 24 years of age, attending private, non-profit universities to use mobile coupons for casual restaurant dining. The purpose of this quantitative, cross-sectional correlation study was
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Dargvainienė, Dalia. "Darbuotojų pasitenkinimo darbu ir jį formuojančių veiksnių įvertinimas UAB "Statversas"." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_162549-56900.

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Magistro darbe yra suformuluota pasitenkinimo darbu, kaip vieno iš darbo motyvacijos veiksnių, problema, išanalizuoti ir susisteminti įvairių Lietuvos ir užsienio autorių teoriniai ir praktiniai darbuotojų pasitenkinimo darbu tyrimai, nustatytas pasitenkinimo darbu ryšys su skirtingais pasitenkinimą darbu įtakojančiais veiksniais. Išsamiai analizuojamos UAB „Statversas“ pasitenkinimo darbu problemos. Ištirtos UAB „Statversas“ darbuotojų nuostatos į darbą, nustatytas tiriamųjų asmenų bendras pasitenkinimas darbu, atlikta pasitenkinimą darbu formuojančių veiksnių analizė. Patvirtinama prielaida,
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Finch, James Earl. "The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications." The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1272375460.

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34

Hahn, Isabel, and Krisztina Kodó. "Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33559.

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The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. Findings were, that the book is written rather as a guidebook for inexperienced readers in the field of marketing and trade show intelligence. Whereas the exhibiting of marketing is discussed in detail, the topic of “trade show intelligence” is not covered in depth and, thus, the titl
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Edgett, Scott J. "The development of new services. New product development practices in the financial services industry: A model of successful determinants for NPD." Thesis, University of Bradford, 1991. http://hdl.handle.net/10454/3790.

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The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of this industry -- building societies. By combining the new product development, service marketing and financial services literature, a foundation has been developed for an empirical study into the development practices and the characterist
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Edgett, Scott John. "The development of new services : new product development practices in the financial services industry : a model of successful determinants for NPD." Thesis, University of Bradford, 1991. http://hdl.handle.net/10454/3790.

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The combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of this industry -- building societies. By combining the new product development, service marketing and financial services literature, a foundation has been developed for an empirical study into the development practices and the characteristics of succ
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Lunsford, Terry L. "CHARACTERISTICS OF BEEF CATTLE THAT DETERMINE THE PRICE DIFFERENCE BETWEEN TRADITIONAL AND CPH SALES." UKnowledge, 2005. http://uknowledge.uky.edu/gradschool_theses/172.

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Cattle producers are faced with difficult decisions on how they market theircalves. This study examines the different characteristics that play a role in determiningthe price of a group of animals. Identifying characteristics that determine pricedifferentials relative to the price premium given to producers participating in CPH salesis important information when producers are making a marketing decision. The modeldeveloped in this study provides producers with evidence of what characteristics generatethe highest price, as well as relative differences between sales locations and types ofsales.
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Choga, Ireen. "An empirical analysis of the determinants and growth of South African exports." Thesis, University of Fort Hare, 2008. http://hdl.handle.net/10353/198.

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Exports have considerable effects on economic growth, employment and trade so it is crucial to understand the factors that are responsible for their variation. This study analyses the fundamental determinants of exports using annual South African data covering the period 1980 to 2006. It initially provides an overview of the South African export structure and export growth. A review of theoretical determinants is then specified. The study tests for stationarity and cointegration using the Johansen (1991, 1995) methodology. A vector error correction model is run to provide robust determinant va
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Sun, Qin. "An Analytical Model of the Determinants and Outcomes of Nation Branding." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc12204/.

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Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation for specific countries, while other scholarly works in nation branding are conceptual. Various factors associated with nation branding are discussed in the literature, but there is no organizing mechanism to connect these factors to explore the dynamics underlying nation branding. To fill this gap, this
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Kořínek, Tomáš. "Analýza nákupního chování spotřebitelů doplňků stravy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197638.

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Diploma thesis analysis shopping behavior of consumers, which dependence on three bases of determinants that are specified by company Walmark PLC. Secondary goal is setting of conclusions and specifications of marketing recommendations, which are based on found informations.
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Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.

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The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and univer
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Park, Hyeyoung Helen. "Determinants on Mechanism of Emotional Marketing| Emotional Intelligence, Perception of Emotional Labor' Action, Efficacy and Customer' Coping Strategy on Customer Satisfaction." Thesis, Oklahoma State University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3598952.

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<p> This study was to examine to identify the determinants on mechanism of emotional marketing in the restaurant business. The previous studied mostly examined to find out the service failure from the service qualities by service employees and by the service facilities. Limited studies were conducted to identify the service failure based on the emotional relationships among customers' emotional intelligence, and interactions to recover service failure from emotional labors as well as from customers. </p><p> The purposes of this study were conducted three steps. First, this study examined to
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Kalėdaitė, Vaida. "Viešbučių konkurencingumą lemiantys veiksniai Kauno mieste." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_093558-60819.

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Darbo objektas: konkurencingumą lemiantys veiksniai. Darbo problema: kokie yra konkurencingumą lemiantys veiksniai? Darbo tikslas – įvertinti Kauno miesto viešbučių konkurencingumą lemiančius veiksnius. Darbo uždaviniai: 1. Apibrėžti konkurencingumo sampratą ir svarbą viešbučiams; 2. Išskirti svarbiausius įmonių konkurencingumą lemiančius veiksnius; 3. Nustatyti viešbučių konkurencingumo ištyrimo lygį; 4. Nustatyti svarbiausius Kauno miesto viešbučių konkurencingumą lemiančius veiksnius; Darbo metodai: mokslinės literatūros analizė, anketinė apklausa, formalizuotas (struktūrizuotas) interviu,
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Amaro, Suzanne Fonseca. "Determinants of online travel purchase intentions: a holistic approach." Doctoral thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/12479.

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Doutoramento em Marketing e Estratégia<br>Online travel shopping has attracted researchers due to its significant growth and there is a growing body of literature in this field. However, research on what drives consumers to purchase travel online has typically been fragmented. In fact, existing studies have largely concentrated on examining consumers’ online travel purchases either grounded on Davis’s Technology Acceptance Model, on the Theory of Reasoned Action and its extension, the Theory of Planned Behaviour or on Roger’s model of perceived innovation attributes, the Innovation Diffusion T
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Henriksson, William, and Sandra Jönsson. "Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75314.

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Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. There is a lot of uncertainty concerning why this attitude-intention gap may exist and what factors that may have an influence on the consumer’s green purchasing criteria. Purpose: The pur
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Baker, David Lee. "Toward a Theoretical Model of the Principal Determinants of Country-Level Entrepreneurship." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334533213.

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47

Banerjee, Shantanu. "Determinants of International Competitiveness: A Comparative Study of the Sugar Industry in Australia, Brazil, and the European Union." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16032/1/Shantanu_Banerjee_Thesis.pdf.

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The dissertation involves an investigation into the circumstances of international competitiveness and how it is pursued by firms from different sugar producing and marketing nations. Understanding of competitiveness has primarily been pursued in terms of economic variables and market conditions. The roles of the government, the socio-cultural-political context in international business, and their effects on competitiveness have largely been ignored. This study integrates perspectives from strategic management, the resource-based view of the firm, and international business to propose a concep
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48

Banerjee, Shantanu. "Determinants of International Competitiveness: A Comparative Study of the Sugar Industry in Australia, Brazil, and the European Union." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16032/.

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Abstract:
The dissertation involves an investigation into the circumstances of international competitiveness and how it is pursued by firms from different sugar producing and marketing nations. Understanding of competitiveness has primarily been pursued in terms of economic variables and market conditions. The roles of the government, the socio-cultural-political context in international business, and their effects on competitiveness have largely been ignored. This study integrates perspectives from strategic management, the resource-based view of the firm, and international business to propose a concep
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49

Saal, Alvin. "Investigating the determinants of brand equity: a verification approach in the detergents industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/80641.

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Thesis (MBA)--Stellenbosch University, 2018.<br>ENGLISH ABSTRACT: Creating brand equity, that is, building a strong brand is a successful strategy for differentiating a product from competing brands (Aaker, 1991: 256). Brand equity provides sustainable competitive advantages, because it creates meaningful competitive barriers. Brand equity is developed through perceived quality, brand loyalty, brand awareness and brand associations, which cannot be either built or destroyed in the short run; but can be created only in the long run through carefully designed marketing investment. This study ai
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50

Kruger, Martinette. "Spending behaviour of visitors to the Klein Karoo National Arts Festival / Martinette Kruger." Thesis, North-West University, 2009. http://hdl.handle.net/10394/2479.

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