Relevant bibliographies by topics / Marketing development

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing development'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing development"

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K., Sundararajan. "Rural Marketing "Rural Marketing is Real Marketing"." Shanlax International Journal of Commerce 7, S1 (2019): 173–78. https://doi.org/10.5281/zenodo.3451681.

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Definition and domain-related issues of ‘rural marketing’ need further explanation and revision. Often, rural marketing is equated with shopping by multinationals in rural India. The existing literature in rural marketing has uncritically used the concepts, theories, models, and frameworks of the mainstream marketing discipline. So far, farm marketing has failed to create its proprietary concepts, theories, frameworks, and distinct vocabulary. As a result, agricultural marketing cannot claim the status of a separate subdiscipline within the wider marketing discipline. I provide a r
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Mullin, R. "Creating a marketing strategy [marketing development]." Engineering Management 16, no. 6 (2006): 40–41. http://dx.doi.org/10.1049/em:20060609.

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VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie
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Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

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Maxsudovna, Gaibnazarova Zilola. "DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING." International Journal Of Management And Economics Fundamental 4, no. 8 (2024): 71–75. http://dx.doi.org/10.37547/ijmef/volume04issue08-06.

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The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challenges, and suggests strategies for improving digital marketing practices to enhance the overall e-commerce ecosystem in Uzbekistan.
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Dligach, Andrii. "Development of marketing strategies in system-reflexive marketing." Technology audit and production reserves 5, no. 4(37) (2017): 34–40. http://dx.doi.org/10.15587/2312-8372.2017.113120.

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Yu, Binfei. "The Development from transaction marketing to relationship marketing." BCP Business & Management 20 (June 28, 2022): 626–29. http://dx.doi.org/10.54691/bcpbm.v20i.1040.

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The marketing trend between the 1950s and 1980s was primarily transactional marketing. But since the 1980s marketing trends have gradually shifted to relationship marketing (Stephen and Robert, 2018). This essay will focus on some of the theories that embodied the marketing transactional paradigm in the early years and the limitations that were discovered in practice. It will also introduce the major changes in the concept of marketing in the 1980s.
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Rubiyatno, Rubiyatno. "Green Marketing in Tourism Village Development; Marketing Mix." Dinasti International Journal of Education Management And Social Science 6, no. 2 (2025): 1599–608. https://doi.org/10.38035/dijemss.v6i2.3800.

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The application of the green marketing mix in tourism, especially in tourism villages, involves marketing strategies that consider aspects of environmental sustainability in the development, promotion, pricing, and distribution of tourism products in tourism villages. Tourism villages are tourism products that are developed based on the potential of the village, both in the form of community, nature, and culture as an identity that has tourist attractions. Previous research related to green marketing mix has not specifically examined the influence of green marketing mix on tourist interest in
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KALINA, I. "Digital marketing development trends." Scientific Bulletin of the National Academy of Statistics, Accounting and Audit, no. 4 (February 20, 2020): 92–100. http://dx.doi.org/10.31767/nasoa.4.2019.09.

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The trends of development of digital marketing were investigated using statistical data on Internet users in U.S., obtained from a study performed by Pew Research Center at the beginning of 2019, and in Ukraine, obtained from a study performed by the research holding Factum Group Ukraine on the initiative of International Association of Ukraine in ІІІ quarter 2018 and 2019. The data were collected by the following criteria: age, gender, education, region and finances. Data analysis for the two countries showed the same result. The technological awareness of the society increases every year, wh
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Ilić, Dragan, and Jasmina Stanković. "Marketing Sustainable Retail Development." Journal of Economic Development, Environment and People 2, no. 2 (2013): 50. http://dx.doi.org/10.26458/jedep.v2i2.23.

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One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers), ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail.To date, there are very few retailers or dev
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Dissertations / Theses on the topic "Marketing development"

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Gottwaldová, Hana. "Marketing v developmentu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4159.

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The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, moreover, it points out their importance. The overall marketing plan might therefore be used as guidelines
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Srimoon, Jakarin. "Japanese Automakers' Marketing Development in Thailand." Kyoto University, 2001. http://hdl.handle.net/2433/150235.

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Langášová, Markéta. "Online marketing communication of leadership development company." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and pote
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Casey, Susan C. "Product development and marketing of cull cows /." abstract and full text PDF (UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1461531.

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Thesis (M.S.)--University of Nevada, Reno, 2008.<br>"December, 2008." Includes bibliographical references (leaves 27-31). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2009]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.
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Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat
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Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire
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Vollebregt, Thomas Leonardus. "Development of an external marketing strategy for EWBNZ." Thesis, University of Canterbury. Engineering Management, 2014. http://hdl.handle.net/10092/8931.

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This report concerns the development of a marketing strategy tailored for EWNBZ, a not-for-profit organisation. The objective is to raise brand equity and image through improving the external perception of EWBNZ, while maximising the impact that EWBNZ is able to make in relation to its mission, vision and values. Investigations into how EWBNZ has marketed itself in the past, as well as a stakeholder analysis, have resulted in the identification of key focus areas for the strategy. These focus areas include improving marketing knowledge within the EWBNZ community as well as reducing the time
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Srikaew, Anuwat. "Marketing Strategy Development of Community Businesses in Thailand." Thesis, University of Liverpool, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507480.

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Small community businesses in Thailand have flourished, noticeably under the OTOP scheme, started in 2001. This study focuses on community businesses (CBs) in Chiang Mai province involved in the production of fabric and clothes that have faced issues such as marketing problems. Appropriate marketing strategies can be employed to ensure that these issues can be managed, allowing these community businesses to eventually become self-reliant. The objectives of this study were to: I) Investigate the internal and external factors that influence marketing strategies of community businesses; 2) Examin
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Heron, Thomas. "Managing marketing information in financial services product development." Thesis, City University London, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307880.

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Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

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Books on the topic "Marketing development"

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Latif, T. A. A. Marketing for development. Enkay, 1988.

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Saxena, Pooja. Marketing and sustainable development. Rawat Publications, 2002.

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Khan, Nizamuddin. Agricultural development and marketing. H.K. Publishers and Distributors, 1991.

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Mariani, Marcello M., Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi, eds. Tourism Management, Marketing, and Development. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137354358.

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Mariani, Marcello M., Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti, eds. Tourism Management, Marketing, and Development. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137401854.

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Emran, M. Shahe. Marketing externalities and market development. World Bank, Development Research Group, Rural Development, 2002.

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AMA Educators' Proceedings (1996 San Diego, California). Enhancing knowledge development in marketing. Edited by Dröge Cornelia, Calantone Roger J, and American Marketing Association. American Marketing Association, 1996.

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Meidan, Arthur. Building society marketing and development. Chartered Building Societies Institute, 1986.

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Willows, David, and Adèle Hodgson. Effective marketing, communications and development. John Catt Educational Ltd., 2010.

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McCalley, Russell W. Marketing channel development and management. Quorum Books, 1992.

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Book chapters on the topic "Marketing development"

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Taylor, N. P. "Marketing." In Development Site Evaluation. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21575-1_6.

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Bauer, Peter. "Marketing Boards." In Economic Development. Palgrave Macmillan UK, 1989. http://dx.doi.org/10.1007/978-1-349-19841-2_35.

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Smith, R. B. "Marketing." In The Development of a Medicine. Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-17954-1_9.

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Boyce, Gordon, and Simon Ville. "Marketing." In The Development of Modern Business. Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-137-12008-3_7.

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Baker, Michael J. "Product policy, planning and development." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_11.

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Lancaster, Geoff, and Paul Reynolds. "Development of the Marketing Concept." In Marketing. Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_1.

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Lancaster, Geoff, and Paul Reynolds. "Development of the Marketing Concept." In Marketing. Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_1.

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Pappas, Frank. "Intranet Marketing." In Practical Intranet Development. Apress, 2003. http://dx.doi.org/10.1007/978-1-4302-5354-9_12.

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Syrytczyk, Katarzyna Wiktoria. "Sustainable marketing." In Organizing Sustainable Development. Routledge, 2023. http://dx.doi.org/10.4324/9781003379409-14.

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Charlesworth, Alan. "Website development." In Digital Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-5.

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Conference papers on the topic "Marketing development"

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Fisunenko, Pavlo, and Andrii Anferov. "MARKETING AND MARKETING TOOLS IN DEVELOPMENT." In Economic Transformation in the Context of Global Challenges: Current Issues. Publishing House “Baltija Publishing”, 2025. https://doi.org/10.30525/978-9934-26-529-7-51.

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Madlenak, Radovan, Lucia Madlenakova, and Anna Rudawska. "VIRAL MARKETING AS PART OF EFFECTIVE UNIVERSITY MARKETING STRATEGY." In International Technology, Education and Development Conference. IATED, 2017. http://dx.doi.org/10.21125/inted.2017.1313.

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Belfo, Fernando Paulo. "Method for Marketing Campaign Development Through Database Marketing." In 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2019. http://dx.doi.org/10.23919/cisti.2019.8760892.

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Sun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy." In 2016 5th International Conference on Social Science, Education and Humanities Research. Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.

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Sánchez-Casado, Noelia, Laura Martínez-Caro, and Eva Tomaseti-Solano. "BESIDE MARKETING IN FACEBOOK: A PROJECT FOR ENGAGING STUDENTS IN MARKETING SUBJECTS." In International Technology, Education and Development Conference. IATED, 2017. http://dx.doi.org/10.21125/inted.2017.0703.

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Starchon, Peter, Milos Hitka, Andrej Miklosik, and Lucia Kocisova. "Furniture Marketing and Product Development." In Sustainable Business Development Perspectives 2022. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-23.

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The furniture manufacturing industry is facing several challenges that it needs to respond to and deal with. There are sustainability issues that translate into all stages of product research, development, production, and supply chain. Companies need to focus on their CSR activities. Consumers are changing their preferences in favour of green products. Also, their anthropometric characteristics are evolving, which requires a new approach to furniture design, fuelling product innovations and supporting inclusive design. In this paper, we identify the current issues related to furniture marketin
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Bahorka, Мariia, and Nataliy Yurchenko. "MARKETING STUDIES OF THE FACTORS OF THE MARKETING ENVIRONMENT." In Modern Scientific Views on the Development of the World Economy and International Cooperation. Publishing House “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-356-9-23.

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Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

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The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
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Burbulea, Rodica, and Diana Memet. "The impact of marketing strategies on the wine industry." In The 6th Economic International Conference "Competitiveness and sustainable development". Technical University of Moldova, 2024. https://doi.org/10.52326/csd2024.49.

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In order to understand how marketing can support the success of wineries in a globalized and dynamic market, it is essential to know, study, and apply marketing strategies in the wine industry. In an ever-changing economic and commercial context, marketing helps promote wines and create a strong brand image. Additionally, by properly applying marketing strategies, wineries can reach new international markets and attract a diverse audience. Moreover, marketing contributes to consumer loyalty and educates them about wine products, thus boosting sales. Furthermore, the importance of ecological ma
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Tartaraj, Azeta, and Brunela Trebicka. "Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.583.

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This study examines the role of territorial marketing in enhanc­ing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tirana’s unique attractions. These strategies not only at­tract tourists but also stimulate local economic activities. The study under­scores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits t
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Reports on the topic "Marketing development"

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Johnson, Keith M. Development of a TRICARE Marketing Plan for Martin Army Community Hospital. Defense Technical Information Center, 1999. http://dx.doi.org/10.21236/ada420222.

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Bien, Amos, Martha Honey, Abigail Rome, and Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, 2007. http://dx.doi.org/10.18235/0010705.

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This guide is part of a series of practical, how-to handbooks on sustainable tourism certification. These handbooks are based on research and reports done by the Center on Ecotourism and Sustainable Development (CESD) and The International Ecotourism Society (TIES) as part of a certification project directed by the Rainforest Alliance and funded by the IDB/MIF.
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ERSHOVA, E. EXPERIMENTAL MARKETING: INTERACTION WITH THE BUYER IN A PANDEMIC. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-18-22.

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The article describes the trends in the development of experimental marketing, the main application strategies are considered. The described practice of using the use of experimental marketing tools gives an idea of the possibilities of interaction with the consumer in the conditions of social distancing.
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Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

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Goldmark, Lara. Business Development Services: A Framework for Analysis. Inter-American Development Bank, 1996. http://dx.doi.org/10.18235/0011609.

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The purpose of this study is to provide an overview of current practices in the provision of business development services (BDS) to small and microentrepreneurs in developing countries. The document is meant to serve as a resource for Bank staff and other development practitioners who play a role in evaluating proposals and designing, implementing, and evaluating projects which target the microenterprise sector. By business development services, the authors refer to services such as training, technology transfer, marketing assistance, business advice, mentoring, and information, which are aime
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Hiller, Kim Y., and Joy M. Kozar. Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1415.

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Rana, R. S. Role of the Himachal Pradesh Horticultural Produce, Marketing and Processing Corporation in the Development of Horticulture. International Centre for Integrated Mountain Development (ICIMOD), 1990. http://dx.doi.org/10.53055/icimod.68.

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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d
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Johnny, Teneisha, and Mark D. Wenner. Tourism and Ecotourism Development in Guyana: Issues and Challenges and the Critical Path Forward. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0009267.

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Guyana has high potential to develop a nature-based tourist niche market and help diversify its economic base, which now depends on the export of primary commodities. Despite many natural attractions, Guyana is still at a nascent stage of nature-based development relying on primary factors for tourism development as opposed to thorough planning, focused investments, and aggressive marketing efforts. Other segments of traditional tourism development such as business and leisure also are undeveloped and little studied. The tourism sector in general faces many constraints, such as high air travel
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Lambert, Natasha. Sustainability Challenges and Marketing Strategies for the Apparel Industry: An Exploration of Sustainable Development Goals and Emerging Brand. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1364.

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