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Relevant bibliographies by topics / Marketing of partnerships

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Academic literature on the topic 'Marketing of partnerships'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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Journal articles on the topic "Marketing of partnerships"

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Duane, Sinead, and Christine Domegan. "Social marketing partnerships: Evolution, scope and substance." Marketing Theory 19, no. 2 (2018): 169–93. http://dx.doi.org/10.1177/1470593118799810.

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The popularity and benefits of social marketing partnerships accord partnerships as the 5th ‘P’ of the social marketing mix and an essential element of interventions. Yet the scope and substance of partnerships within social marketing remains ambiguous and is an underutilized marketing mix tool. This article critically examines over 50 years of social marketing academic literature to uncover and unpack the full potential of social marketing partnerships and the various forms taken. Periodization is applied as a lens and method for modelling partnership evolution over time. Three dominant eras

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Duane, Sinead, Sinead Duane, Christine Domegan, and Brendan Bunting. "Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change." Journal of Social Marketing 12, no. 1 (2021): 49–75. http://dx.doi.org/10.1108/jsocm-10-2020-0200.

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Purpose The United Nations (UN) 17 Sustainable Development Goals (SDG) places partnerships as a vital mechanism, which strengthens the implementation of change strategies. The SDG targets are ambitious; acknowledging the interconnected multifaceted issues that are currently facing society. Similarly, social marketing thought is transitioning to embrace systemic change strategies, realising no one organisation can have an impact on the emerging grand challenges. Partnerships are the 5th P in the social marketing mix, however, partnerships is also a nebulous term which has been criticised for la

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TSYBKO, Nataliia. "MODERN PARTNER MARKETING TOOLS ON THE B2B MARKET." Herald of Khmelnytskyi National University. Economic sciences 322, no. 5 (2023): 157–62. http://dx.doi.org/10.31891/2307-5740-2023-322-5-26.

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The article describes modern tools that will help increase the success of marketing partnerships, based on the experience of leading Ukrainian enterprises in the development and implementation of marketing strategies of partner channels that have already achieved certain results. The key elements of a successful marketing partnerships strategy are covered, from identifying target partners and creating compelling value propositions to training and tracking campaign performance. The main performance indicators and key advantages for the marketing partnerships strategy are defined. Marketing mate

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Rezaei, Jafar, Roland Ortt, and Paul Trott. "Supply chain drivers, partnerships and performance of high-tech SMEs." International Journal of Productivity and Performance Management 67, no. 4 (2018): 629–53. http://dx.doi.org/10.1108/ijppm-01-2017-0017.

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Purpose The purpose of this paper is to examine high-tech small-to-medium-sized enterprises (SMEs) supply chain partnerships. Partnerships are considered at the level of business function rather than the entire organisation. Second, the drivers of SMEs to engage in partnerships are assessed to see whether functions engage in partnerships for different reasons. Third, performance per function is assessed to see the differential effect of partnerships on the function’s performance. Design/methodology/approach In this study, the relationship between the drivers of SMEs to engage in partnerships,

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Sarvini, Hikmanila, Sukmawati Abdullah, and Putu Arimbawa. "POLA KEMITRAAN PETANI DALAM PEMASARAN RUMPUT LAUT DI DESA KOLESE KECAMATAN PASIKOLAGA KABUPATEN MUNA." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 3, no. 2 (2023): 42. http://dx.doi.org/10.56189/jippm.v3i2.42370.

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This study aims to: (1) analyze the pattern of farmer partnerships in seaweed marketing in Kolese Village, Pasikolaga District, Muna Regency, (2) Analyze how partnerships in the seaweed marketing sector in Kolese Village, Pasikolaga District, Muna Regency, affect farmers' income. This study was carried out in November 2022 in the Kolese Village, Pasikolaga District, Muna Regency, with a total of 20 respondents chosen by a straightforward random selection method. data analysis using class intervals and descriptive statistics. The results of this study show that (1) In Kolese Village, Pasikolaga

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Anderson, Peggy. "The rehabilitation and employer partnership: Walking the walk." Journal of Vocational Rehabilitation 16, no. 2 (2001): 105–9. http://dx.doi.org/10.3233/jvr-2001-00116.

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This articles reviews the basic principles of marketing and applies them to partnerships between staff in vocational rehabilitation organizations and the business community. Best practices are shared for developing and strengthening such partnerships. In addition, guidelines and components for rehabilitation personnel training programs are provided and designed to strengthen the business-rehabilitation partnership.

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Negoro, Abul Haris Suryo, Abdul Kholiq Azhari, and Anastasia Murdyastuti. "PARTNERSHIP MODEL IN IMPROVING CIVIL FARMERS COMPETITIVENESS IN BONDOWOSO DISTRICT." International Journal of Social Science and Business 3, no. 4 (2019): 377. http://dx.doi.org/10.23887/ijssb.v3i4.18680.

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Business partnerships between medium-sized entrepreneurs, large and small entrepreneurs, are carried out in the partnership triangle to increase added value and product competitiveness. Partnerships can overcome the problems of capital, management, entrepreneurship, technology, and network marketing. Widespread market share and cassava marketing network, as a manifestation of increasing competitiveness and added value of cassava, as well as the realization of the partnership principle. Although the partnership model is pseudo, the implementation of the partnership principle is active, the busi

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Niko Pahlevi Hentika and Erna Agustina. "Tourism Marketing: Banyuwangi Regency Government Partnership with Local Mass Media in Banyuwangi." Santhet (Jurnal Sejarah Pendidikan Dan Humaniora) 8, no. 1 (2024): 333–41. http://dx.doi.org/10.36526/santhet.v8i1.3597.

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Banyuwangi Regency is one of the districts that is currently aggressively developing tourism potential. This development has been carried out since Regent Abdullah Azwar Anas. This is because the natural and cultural potential that Banyuwangi has is very good for tourism. One way to develop this is through partnerships in various fields. One of the most important areas in tourism development is partnerships in the field of tourism marketing. The partnership carried out so far is between the Banyuwangi Regency government and local mass media. Because of the above phenomenon, this qualitative-de

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Sorensen, Julie A., Devon Brewer, Lynae Wyckoff, Melissa Horsman, Erika Scott, and John J. May. "Building Safety Partnerships Using Social Network Analysis." Social Marketing Quarterly 19, no. 2 (2013): 67–75. http://dx.doi.org/10.1177/1524500413483457.

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Although public–private partnerships have been useful components in public health and safety initiatives, little has been published on how to cultivate effective public health and safety partnerships for upstream social marketing initiatives. Using the development of a U.S. tractor safety alliance as an example, we illustrate how social network analysis can be used to identify organizations that are likely to be strategic partners and targets for upstream social marketing. In our project, knowledgeable informants first identified members of a national agricultural stakeholder network in the Un

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Wölfel, Joachim, and Pan Theo Grosse-Ruyken. "Fairness of the NPD partnership’s financial distribution pie." Journal of Business & Industrial Marketing 34, no. 5 (2019): 1016–29. http://dx.doi.org/10.1108/jbim-11-2018-0339.

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Purpose Industry practice shows that buyer-supplier partnerships are negatively influenced by zero-sum pie-sharing competition. Interfirm rivalry vis-à-vis a fair financial distribution of the mutually generated partnership pie is a growing source of concern for firms because fairness has a direct effect on the competitiveness of a partnership. This study aims to examine the consequences of fairness in pie-sharing within buyer-supplier new product development (NPD) partnerships on product-innovation, product-quality and product-cost, as well as the mediating role of opportunism. Design/methodo

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Dissertations / Theses on the topic "Marketing of partnerships"

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Hunter, Katherine V. "Cause-related marketing for breast cancer investigating tools for partnerships /." Connect to this title online, 2007. http://etd.lib.clemson.edu/documents/1181668187/.

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Edwards, Remi A. "How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2042.

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Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals.

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Oburai, Prathap. "An exploration of the processes and implications of strategic alliances and supplier partnerships : a theoretical synthesis." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21199.

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The marketing discipline is evolving and so is its agenda with the advent of relationship marketing and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, its counter part, has received insufficient attention. With a view to redress the situation, this thesis investigates the phenomenon of customer supplier alliances and partnerships and aims to make fundamental theoretical contributions in the sub-field of business-to-business relations and cooperation. The eclectic and wide-ranging enquiry is a main research tool employed and hence t

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Gislefoss, Sandra, and Matilda Måhl. "When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10777.

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The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative a

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Klein, Daniel F. "Partnerships in Fostering Poverty Alleviation: A Case Study on the Together Ohio Campaign in Appalachian Communities." Ohio University Honors Tutorial College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746.

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Forsström, Birgitta. "Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies : an empirical case study /." Åbo : Åbo Akademi University Press, 2005. http://www.loc.gov/catdir/toc/fy0602/2005419943.html.

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Thomas, Michael L. "Cause-related marketing partnerships : an application of associative learning theory principles for both short and long-term success for the brand /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1456285521&sid=8&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Zach, Florian Josef. "PARTNERS AS SUPPLIERS FOR INNOVATION: THE DEVELOPMENT OF NEW SERVICES BY AMERICAN DESTINATION MARKETING ORGANIZATIONS." Diss., Temple University Libraries, 2009. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/62315.

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Business Administration<br>Ph.D.<br>Extant literature identified the value of innovative firm behavior for organizational success for manufacturers and service providers (Christensen, 1998; Damanpour, 1991; de Brentani, 1993; Easingwood, 1986; Schumpeter, 1939; Senge, 1994). Increasing complexity of consumer markets, information technologies and an economic environment that forces organizations to rethink their business strategies are especially characteristic for service providers, making the development of new services an essential, but also risky task. A series of organizational conditions,

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E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.

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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. H

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Phan, Anton, and Sinem Yedic. "“This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18256.

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An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in Sweden have been put in place to ensure consumers integrity. SMIs and companies are required to disclose paid partnerships. However, many companies have the perception that truthful marketing can affect consumers brand perception negatively. Research based on consumer brand perception and disclosed p

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Books on the topic "Marketing of partnerships"

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Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Martin Books, 2008.

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Buzzell, Robert D. Channel partnerships: A new approach to streamlining distribution. Marketing Science Institute, 1994.

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Pandit, Venkatraman Meera, ed. Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships. Marketing Science Institute, 1991.

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Fuller, James P. Research and development limited partnerships, 1985: Structuring, financing, and marketing. Practising Law Institute, 1985.

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Murray, Nick. Shared perceptions: The art of marketing real estate partnerships. R.A. Stanger, 1986.

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Oburai, Prathap. Strategic marketing alliances, partnerships, and networks: The logic of cooperation, roots, evaluation and advantage. Indian Institute of Management, 2006.

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Saenger, Bruce W. Marketing mutual funds and limited partnerships to your life insurance clients. Farnsworth, 1985.

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Cheverton, Peter. Building the value machine: Transforming your business through collaborative customer partnerships. Kogan Page, 2010.

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Oburai, Prathap. An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and emperical investigation leading to 3Rs framework. Indian Institute of Management, 2006.

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1949-, Humphries Andrew, ed. Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. Kogan Page, 2009.

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Book chapters on the topic "Marketing of partnerships"

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Almoraish, Ahmed. "Brand and influencer partnerships." In Influencer Marketing, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003434498-5.

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Karagiorgou, Ioanna. "Leveraging brand–influencer partnerships." In Influencer Marketing, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003434498-3.

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Morrison, Alastair M. "Regional development, marketing and partnerships." In Tourism Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-19.

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Halpern, Nigel, and Anne Graham. "Airport promotional mix, partnerships and engagement." In Airport Marketing, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003039563-9.

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Morrison, Alastair M. "Product development and partnerships." In Hospitality and Travel Marketing, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-14.

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Abraham, Joan. "Strategic Partnerships for Lifestyle Marketing." In Creating Brand Cool. Routledge, 2021. http://dx.doi.org/10.4324/9781003141341-7.

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Schwarz, Eric C., Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter. "Sport Marketing Partnerships: From Prospecting To Activation." In Advanced Theory and Practice in Sport Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003230717-15.

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Mariani, Marcello M. "The Role of Partnerships in Staging Tourist Experiences." In Tourism Management, Marketing, and Development. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137401854_9.

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Oumlil, A. Ben. "Global Business Partnerships and Sourcing Strategies." In Proceedings of the 1998 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_97.

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Davis, Donna F., and Wesley Friske. "Improving Cross-Border Logistics: The Role of Public-Private Partnerships." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_129.

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Conference papers on the topic "Marketing of partnerships"

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Pescinski, Nancy. "Work Force Development Initiatives 2019-2020." In SSPC 2020. SSPC, 2020. https://doi.org/10.5006/s2020-00047.

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Abstract This “Work Force Development Initiatives” presentation will detail 2 initiatives that are being undertaken by both the National Shipbuilding Research Program (NSRP) and the Shipbuilders Council of America (SCA) on Work Force Development for 2019-2020. The main purpose of the presentation is to give awareness to the on-going issues and progress of Work Force Development in the shipbuilding and preservation trades. Both organizations are actively trying to implement Work Force Development recruitment and training programs that will be supported by the Navy. It is important for all SSPC

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Vasilenko, Marina A., Nikita A. Drozdov, Julia A. Tagiltseva, Elena L. Kuzina, and Marina A. Kuzina. "Systematic approach and advanced marketing in public-private partnerships." In 2017 International Conference "Quality Management,Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2017. http://dx.doi.org/10.1109/itmqis.2017.8085753.

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own

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Tartaraj, Azeta, and Brunela Trebicka. "Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.583.

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This study examines the role of territorial marketing in enhancing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tirana’s unique attractions. These strategies not only attract tourists but also stimulate local economic activities. The study underscores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits t

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Shtern, Faina. "Bridging the gap between research and marketing: private and public partnerships." In Health Care Technology Policy II: The Role of Technology in the Cost of Health Care: Providing the Solutions, edited by Warren S. Grundfest. SPIE, 1995. http://dx.doi.org/10.1117/12.225337.

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Burlui, Alexandru-Vasile. "Exploring the role of railway marketing strategies in the sustainable development of regional tourism infrastructure." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.63.

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Purpose of the article: This article investigates the impact of railway marketing strategies on the sustainable development of regional tourism infrastructure, emphasizing the importance of environmentally friendly transportation in enhancing regional tourism. Methodology: The research employs case studies and data analysis from key regions to examine various railway marketing initiatives, such as destination branding, partnerships with local tourism operators, and promotional campaigns. Conclusions: The findings reveal that effective railway marketing strategies can reduce carbon emissions, i

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Bormane, Santa, and Marta Urbane. "The use of influencer marketing services for unfair commercial practice in the EU and Latvia." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. https://doi.org/10.22616/esrd.2022.56.041.

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Recent years have seen a growing global demand for influencer marketing services despite those having both advantages and disadvantages. Specifically, through influencer marketing campaigns brands operating under fierce competition aim to instil in consumers a more positive attitude towards their product, promote buying decisions, and implement a dialogue approach in marketing communication and feedback generation so as to establish a much closer link with their consumers. However, there are also major disadvantages about influencer marketing, such as the yield of influencer marketing campaign

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Al-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.

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Social media has changed our day to day life in so many aspects, and especially with COVID19 forcing people to stay at home, the use of the internet and platforms has increased dramatically. We now use social media for communication, learning, entertainment, and even for work purposes. There has been a significant increase in the number of people on all social media platforms, and this increase in the number of users viewing all sorts of content gave rise to influencers or “leaders of opinion”, i.e. experts in certain fields with many followers viewing their content. Influencers in many cases

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Gangan, Iulian, and Oxana Savciuc. "Developing ecological marketing through the sustainable public procurement." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.29.

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In the context of the climate crisis and the depletion of natural resources, the Republic of Moldova has committed, through its Environmental Strategy 2024 - 2030, to aligning national policies with European objectives for sustainable development. The strategy aims to reduce greenhouse gas emissions, adapt to climate change, transition to a circular economy, and protect biodiversity. An important direction is the promotion of ecological marketing, which supports sustainable products and services through energy efficiency and social responsibility. In this regard, Sustainable Public Procurement

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Lima Filho, Josué do Nascimento, Gustavo Passos Temoteo, João Victor Costa Dias, Francisco Nikeven Anastácio de Sousa, Patrícia Ponsiano Ricardo, and Allysson Barbosa Fernandes. "DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES IN THE INTERIOR OF CEARÁ." In I Congresso Internacional Multidisciplinar (I CIM). New Science Publishers, 2024. http://dx.doi.org/10.56238/i-cim-026.

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Advances in digital technologies and increased access to the internet have driven small businesses to adopt digital marketing as an affordable and effective tool to connect with their audiences and improve their competitiveness, especially in regions with limited resources and local reach, such as the interior of Ceará. In this context, digital marketing offers opportunities for small businesses to promote their products and services, expand their visibility, and increase customer engagement, especially through social networks such as Instagram and WhatsApp. The main objective of this study is

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Reports on the topic "Marketing of partnerships"

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/882040.

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Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/1219305.

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Sargsyan, Anzhela, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.4.

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We discuss the opportunities and challenges that are faced when businesses consider expanding into Armenia. Armenia has experienced multiple economic growths, exceeding 12% in 2022 and solidifying its position as the fastest growing economy among former Soviet countries. However, despite the economic boom, businesses venturing into Armenia encounter a complex regulatory environment with a growing tech industry, lack of government bureaucracy, limited market size, limited trading process, as well as corruption remains an issue. Armenia's successful companies like PicsArt, Krisp and Softconstruc

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Kramer, Chris, Greg Leventis, and Jeffrey Deason. Driving Uptake for Energy Efficiency Financing Programs: Marketing and Outreach, Partnership Networks, and Program Design Considerations. Office of Scientific and Technical Information (OSTI), 2024. http://dx.doi.org/10.2172/2426504.

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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa

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