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Dissertations / Theses on the topic 'Marketing of partnerships'
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Hunter, Katherine V. "Cause-related marketing for breast cancer investigating tools for partnerships /." Connect to this title online, 2007. http://etd.lib.clemson.edu/documents/1181668187/.
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Edwards, Remi A. "How Organizations and Their Brands Leverage Marketing Partnerships to Enhance Their Success: The Guidelines to Navigating Both Reaffirming and Repositioning Strategic Partnerships." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2042.
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Understanding the different factors, influencers, and outcomes that form a successful brand partnership allow for marketers to make informed decisions that benefit their company. This paper provides a comprehensive review of the literature regarding partnership marketing and issues a set of guidelines for marketers to strategically market their brand by way of collaboration. With two distinct strategic frameworks, reaffirming partnerships and repositioning partnerships, this paper seeks illustrate the efficacy of brand collaboration and how to achieve success based on varying brand goals.
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Oburai, Prathap. "An exploration of the processes and implications of strategic alliances and supplier partnerships : a theoretical synthesis." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21199.
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The marketing discipline is evolving and so is its agenda with the advent of relationship marketing and other related sub-fields. Till recently, business literature focused largely on competition, and cooperation, its counter part, has received insufficient attention. With a view to redress the situation, this thesis investigates the phenomenon of customer supplier alliances and partnerships and aims to make fundamental theoretical contributions in the sub-field of business-to-business relations and cooperation. The eclectic and wide-ranging enquiry is a main research tool employed and hence the character of this dissertation is interdisciplinary. An extensive literature review of a number of related disciplines is undertaken in order to understand and capture the essence of relationship strategies and their implications. These ideas and alternative research processes were exposed to critical comment by submitting papers to major conferences to increase feedback and validity of ideas. In addition, a qualitative exploratory survey was carried out in order to understand the strategic issues concerning alliances and partnerships. The research findings were combined with theoretical ideas to derive a Routines-Relationships-Resources (3Rs) model. This 3Rs model is made up of three cores that underlie all business strategies including those designed to generate competitive advantage through the route of cooperative alliances and partnerships. The 3Rs model is elaborated, and a set of interrelated propositions and directions for future research are outlined. These are offered to fuel large scale investigations for (dis)confirmation of the model.
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Gislefoss, Sandra, and Matilda Måhl. "When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10777.
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The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives. On account of the qualitative approach of the study it is not our intention to generalize the results. Although we have recognized some tendencies that the digital revolution has had a strong and important impact on how marketers in the music industry has to work with marketing artists and music. This will be further examined in chapter six where we intend to explain our conclusions.
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Klein, Daniel F. "Partnerships in Fostering Poverty Alleviation: A Case Study on the Together Ohio Campaign in Appalachian Communities." Ohio University Honors Tutorial College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1307038746.
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Forsström, Birgitta. "Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies : an empirical case study /." Åbo : Åbo Akademi University Press, 2005. http://www.loc.gov/catdir/toc/fy0602/2005419943.html.
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Thomas, Michael L. "Cause-related marketing partnerships : an application of associative learning theory principles for both short and long-term success for the brand /." Available to subscribers only, 2007. http://proquest.umi.com/pqdweb?did=1456285521&sid=8&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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Zach, Florian Josef. "PARTNERS AS SUPPLIERS FOR INNOVATION: THE DEVELOPMENT OF NEW SERVICES BY AMERICAN DESTINATION MARKETING ORGANIZATIONS." Diss., Temple University Libraries, 2009. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/62315.
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Business AdministrationPh.D.
Extant literature identified the value of innovative firm behavior for organizational success for manufacturers and service providers (Christensen, 1998; Damanpour, 1991; de Brentani, 1993; Easingwood, 1986; Schumpeter, 1939; Senge, 1994). Increasing complexity of consumer markets, information technologies and an economic environment that forces organizations to rethink their business strategies are especially characteristic for service providers, making the development of new services an essential, but also risky task. A series of organizational conditions, such as a formalized new products/service development process, managerial support for innovation and a culture that encourages innovation were identified as critical for the successful development of innovations. Little research, however, has been done to understand the role of partners for the development of new service, and in particular to evaluate which aspects of new service development benefit the most from partner involvement. To understand the link between organizational settings for innovation and inter-organizational relationships in the new service development process, this study incorporates three areas of research: innovation, supply chain management and inter-organizational relationships. This study was framed within tourism destinations, especially destination marketing organizations (DMOs). They are responsible to market and develop a destination and, due to their role as information intermediaries, their need to collaborate with destination businesses to deliver a seamless tourism experience. This study consists of two major phases. First, a national study among the population of American DMOs was conducted to identify the extent of innovation, the drivers of partner integration in new service development as well as their impact on new services. Second, the value of organizational innovation settings on partnership integration was identified. Study results provide insight into the current status of innovation development and partner integration in the new service development process. The results also indicate that the nature of DMOs was changing from pure marketing organizations to management organizations that actively participate in destination development through innovation. In this study innovation was measured by three core elements: orientation towards demand, strategic and corporate fit as well as newness. DMOs do collaborate with partners to develop new tourism products and services. Partner integration was driven by top management support, as well as a strategic and long-term perspective towards partnerships. Furthermore, partner integration was found to have a positive effect on the strategic and corporate fit as well as market orientation. Lastly, DMOs that organize for the development of new services were found to achieve a more positive effect on innovation. This study concluded that organizations strategically need to engage in inter-organizational relationships with the goal to incorporate partners in the new service development process. Furthermore, organizational strategies towards innovation are critical as they enable the organization to achieve better results. Partnerships, thus, are critical for innovation, whereby innovation can be programmed given that it is supported through organizational settings.
Temple University--Theses
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E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.
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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. Hereby, primary data was gathered from a total of seven NPOs and twelve respondents across Sweden by the use of face-to-face and phone interviews. Result & Conclusions: Two main findings were identified in this study. Firstly, within the process of social marketing in a corporate-NPO collaboration the NPOs predominantly plan and design the campaigns independently. Hereby, it is shown that the NPO´s organisational model of operation influences the collaboration structure. Secondly, it is demonstrated that the corporate-NPO collaboration facilitates the NPOs social marketing process. Suggestions for future research: Further investigations of NPOs could be undertaken by distinguishing between their organisational model and area of operation in order to complement the presented theoretical model of the social marketing process in the corporate-NPO collaboration. Additionally, the perspective of business organisations could be considered. Contribution of the thesis: The present study contributes to literature by providing a theoretical model based of the social marketing process in the corporate-NPO collaboration. It demonstrates that this collaboration facilitates the social marketing process of the NPOs.
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Phan, Anton, and Sinem Yedic. "“This post is a paid sponsorship” Do we care? : How consumers perceive brands when social media influencers disclose paid partnerships." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18256.
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An over-commercialized society has made consumers prefer the opinions of influential people in online settings. Companies have a harder time reaching consumers and therefore turn to social media influencers (SMIs) for exposure. With the growth of influencer marketing, regulations and guidelines in Sweden have been put in place to ensure consumers integrity. SMIs and companies are required to disclose paid partnerships. However, many companies have the perception that truthful marketing can affect consumers brand perception negatively. Research based on consumer brand perception and disclosed paid partnerships between SMIs and companies have not previously been explored. Therefore, the purpose of this thesis is to explore how consumers perceive brands when SMIs disclose paid partnerships. In order to gather consumers ́ brand perception when SMIs and companies collaborate, a qualitative study using focus groups was conducted, where the participants thoughts and opinions have been studied. The findings of this thesis indicate that the communication and characteristics of SMIs influences consumers brand perception. The factors analyzed were: influence of SMIs, content, trust and truthfulness. The factors were important for how consumers perceive the SMI and brand of companies. The most important implication of this thesis is that the study can be of use for companies that seek to collaborate with SMIs when the aim is to reach target groups and enhance brand perception.
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Демидов, А. А. "Маркетинг партнерських стосунків страхової компанії та банківських установ." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16924.
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Провозін, Микола Васильович, Николай Васильевич Провозин, Mykola Vasylovych Provozin, Олександр Сергійович Тєлєтов, Александр Сергеевич Телетов, and Oleksandr Serhiiovych Tielietov. "Партнерський маркетинг в сучасних соціально-економічних умовах розвитку України." Thesis, ПУЕТ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42312.
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Охарактеризовано сучасний соціально-економічний стан економіки України. Зазначено переваги спільної діяльності. Запропоновано умови покращення стану вітчизняної економікиОхарактеризировано современное социально-экононическое состояние экономики Украины. Приведено преимущества общей деятельности. Предложены условия улучшения состояния отечественной экономики
Modern socio-economic state of Ukraine's economy characterized. Advantages of joint activities mentioned. The conditions improvement of the domestic economy propozed
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Brauer, Janin, and Anna Schmidt. "Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149316.
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Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. Therefore, the aspects and interests behind the collaborations of companies and influencers become of more importance. This research project aims for gathering more insights on the current and future collaboration practices in order to answer the question of how potential conflicts of interest between companies and influencers can be better managed. The choice of this research topic was driven by the fact that existing literature approaching influencer marketing and the collaboration practices between companies and influencers so far mainly focuses on the company’s perspective and thereby leaves out the interests of the influencers engaging in brand collaborations. Thereby, a research gap was identified that clearly emphasises the influencers’ perspective on currentcollaboration practices and expectations for future collaborations. Thus, the influencers’ perspective on potential conflicts of interest and critical aspects within collaborations were analysed in order to develop suggestions for better managing conflicts of interests between those two parties in the future. In order to gather the necessary insights qualitative interviews among seven Instagram influencers and two representatives from influencer marketing agencies were conducted. The findings of this thesis revealed three main critical aspects for successful future collaborations between companies and influencers to manage potential conflicts of interest; a stronger focus on a qualitative fit, a more transparent communication and a knowledge improvement about the influencer marketing business. In connection to the existing literature the findings suggested that the co-creation of brands and the building of brand partnerships can support the management of potential conflicts of interest and furthermore help to prevent them from the beginning on. From a theoretical perspective this thesis bridged the identified research gap by analysing the collaboration between companies and influencers from an influencer perspective and thereby suggested the use of co-creation as a theoretical framework for managing conflicts of interest within brand collaborations. Moreover, the findings revealed practical implications for the influencer marketing industry in regards to the need of more interactive dialogues, a more qualitative selection of collaboration partners and the necessity for a deeper examination and knowledge improvement of the influencer marketing industry in the future.
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Яшева, Г. А., Ю. Г. Вайлунова, and К. В. Дворянкина. "Формы маркетинга партнерских отношений в повышении конкурентоспособности предприятий." Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43072.
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Процессы глобализации, усиления конкуренции вызывают необходимость предприятиям использовать различные маркетинговые инструменты в повышении их эффективности и конкурентоспособности. Сегодня, в условиях сетевой экономики важную роль занимают связи и взаимовыгодные отношения между субъектами хозяйствования, поэтому актуальным становится внедрение маркетинга партнерских отношений.
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Pan, Grace Wen, and n/a. "Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040719.110427.
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The Chinese inbound tourism market to Australia has been acknowledged as an emerging market and a major export earner. However, Australian inbound tour operators experience difficulties in establishing and developing viable partner relationships with Chinese travel agents. Recognising the size, importance and complexity of this market, the major purpose of this research is to explore and investigate the crucial process of developing Sino-Australian partnership relationships in the tourism industry, and to educate Australian tourism operatives about this process to facilitate the establishment of business relationships with Chinese travel agents. Hence, the principal research question posed in this thesis is: How might Australian tourism product suppliers and marketers establish and maintain partnership relationships with Chinese travel agents to help Australia become a preferred tourist destination for Chinese tourists? This study is exploratory in nature and draws on applied marketing, management and cross-cultural theories on networking to explore the process of developing partnership relationships in the Chinese inbound tourism market to Australia. The literature on networking, and the development of networking relationships, has been theorised drawing principally on the marketing and management literature. The impact of cross-cultural differences and the effect of guanxi (connection), a key feature of Chinese business networking, on partnership relations between Chinese travel agents and Australian inbound tour operators, is also reviewed and discussed. One of the main contributions of this research is its multidisciplinary nature, drawing on relationship marketing and network theories and applying them to tourism research. Little research has been undertaken into tourism-based partnership relations in the cross-national context. Given the limited research conducted on this topic and its cross-cultural nature, a qualitative research method was adopted for this study. Specifically, this study utilised in-depth interviewing techniques to explore the relationships between Australian inbound tour operators and Chinese travel agents. This study identifies that the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators is, as expected, highly culturally embedded but in unexpected ways. Although all the Australian inbound tour operators in the study are of Chinese descent, they have adapted to Australian culture and business ethics, giving rise to communication problems that affect partnership relationships. A new stage model of the development of partnership relationships between Australian inbound tour operators and Chinese travel agents is therefore developed by incorporating cross-cultural factors into Western theories on networking and relationship marketing. In particular, the thesis identifies important factors in each stage of the process of developing business relationships. For example, resilient trust and mutual commitment, the pricing issue, word-of-mouth, and quality of services are all considered crucial in attaining long-term stable partnership relationships. Disproving popular myths about guanxi in some of the previous literature, the findings from this research demonstrate that, in China's economic transition period, guanxi plays a significant, but not decisive role in the process of developing partnership relationships between Chinese travel agents and Australian inbound tour operators. However, guanxi relationships can provide added value to the partnership relationships of Australian operators.
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Rocha, Ana Rita Silva Santos. "Remédios do riso : uma parceria com quem faz sorrir." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7719.
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Mestrado em MarketingEste trabalho tem por objectivo auxiliar a associação Remédios do Riso (RR) na compreensão da envolvente empresarial nacional e qual o melhor modo de esta se divulgar perante as Entidades Com Fins Lucrativos (ECFL), analisando primordialmente o Marketing de Causas (MC) como um recurso inovador, e potencialmente vantajoso, para esse fim. Para a envolvente das Entidades Sem Fins Lucrativos (ESFL), definiram-se os factores de sucesso e dificuldades, tendo como referência, entidades com áreas de actuação semelhantes aos RR. Analisou-se a prática de Responsabilidade Social Corporativa, e a sua influência na propensão de apoios. Caracterizou-se ainda as parcerias entre os dois tipos de entidades, e a potencialidade da prática de MC. O estudo permitiu concluir que o conceito de parceria, no sentido de relação win-win para as entidades envolvidas, é relativamente baixa no contexto nacional. Evidenciou também, fraca capacidade das ESFL, de se promoverem, e apresentarem propostas que aliciem as ECFL a apoiar as suas causas. Reconheceu-se ainda que, os benefícios oferecidos e esperados pelos dois tipos de entidades, são correspondidos, assentando na sua maioria em: recursos não monetários (bens, serviço e voluntariado), recursos monetários, divulgação das entidades, benefícios fiscais e capacidade de cumprimento dos objectivos. A integração do MC em actividades concretas salientou os seus benefícios, não só para a proliferação do negócio das ECFL, mas principalmente na superação dos desafios das ESFL. Foi possível concluir ainda que, a iniciativa de criação de parcerias com o MC em vista, pode partir tanto das ECFL como das ESFL.
The work presented aims to assist the organization Remédios do Riso in understanding the national business context and what better way to promote itself before For-Profit Organizations, primarily analysing the role of Cause-Related Marketing as an innovative and potentially advantageous resource for this purpose. In the Non-Profits' environment, we defined the main success factors and difficulties, having as reference Portuguese Non-profit organizations with a line of action similar to the one of Remédios do Riso. We analysed the practice of Corporate Social Responsibility in Portugal, and its influence on the proclivity of sponsoring social causes. We characterized the partnerships between the two types of organizations as well as the potential of Cause-Related Marketing in the national context. The study concluded that the partnership concept, involving a win-win relationship for all parts, is relatively low in the national context. Furthermore, it evidenced the frail capacity of Non-Profits, to promote themselves, and submit interesting proposals to For-Profits that compel them to support their causes. It recognized that the benefits offered and expected by both parties are matched, relying mostly on: non-monetary resources (goods, service and volunteering), monetary resources, disclosure of parties, tax benefits, and compliance objectives. The integration of Cause-Related Marketing into real activities emphasized its benefits not only to the proliferation of For-Profits' business, but mainly in overcoming Non-Profits' challenges. It was also possible to conclude that the initiative to create Cause-Related Marketing partnerships can be break by both Non-Profits and For-Profits.
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Cameron, Christina Maria. "Cause-Related Controversy: An Analysis of Corporate Sponsor Response to the Susan G. Komen/Planned Parenthood Crisis." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4805.
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ABSTRACT
This qualitative study advances crisis communication and relationship management application and theory by examining the crisis response strategies used by corporations during a time of crisis involving a nonprofit partner. A qualitative content analysis was performed on the Facebook pages of 57 companies that were corporate partners of Susan G. Komen in early 2012. Nineteen companies responded using their Facebook accounts during two crisis periods studied. The researcher argues that consideration must be given to additional contingent factors beyond those proposed by situational crisis communication theory. Contingent variables related to the corporations' relationship with the charity, including level of investment, as well as the size and exposure of the businesses were explored for possible influence on the companies' choice of crisis response strategy. Though causation cannot be determined in a qualitative study, support was found for the variables' role in prompting company responses within this particular crisis. The study concludes with a call for more research on the contingent variables that may influence responses in corporate social responsibility partnership crises, as well as for further study on the effectiveness of response strategies employed.
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Burns, Steve. "Modernisation or managerialism? : an investigation of the managerial paradigm and local tourism services." Thesis, Liverpool John Moores University, 2013. http://researchonline.ljmu.ac.uk/4534/.
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Tourism in England has grown to become an activity worth around £111billion to the English economy, and constituting around 4% of employment. This has led to increasing numbers of local areas becoming involved with tourism development. However local authorities supporting tourism are impacted by financial pressures and pressures for ‘less government’, which are indicative of a ‘managerial paradigm’ which has surrounded public sector management in England. This study has examined the impact of the managerial paradigm on management of tourism at the local level. Using the English cities as a ‘case’, a methodological triangulation of questionnaire and contact with senior management in local authorities involved with tourism policy was used. The findings have led to an important understanding of the current picture concerning public sector management of tourism at the local level. This study has found that tourism is worth over £17billion to the English cities, and supports around 360,000 jobs. The findings suggest that the driving forces that characterised the managerial state continue to impact management of local tourism. This study has also examined the impact of policy changes introduced by the Conservative/Liberal Democratic Coalition government on local tourism. The accession of a new government has led to a significant realignment in public sector engagement with tourism. Policy discourse has stressed government ambition for tourism to be ‘industry-led’ with a ‘re-balancing’ the economy towards the private sector. As a result, this study has found the most significant challenges facing local tourism management centre around financial pressures. Reductions in tourism budgets are leading to major changes in departmental structures and tourism managers’ roles. Reductions in tourism budgets are leading to significant pressures on tourism departments to raise income in order to make departments financially viable. This study has found that in some cases local authorities are ceasing to financially-support tourism. This research also suggests that pressure from government for the private sector to increasingly fund tourism partnerships may be difficult to achieve locally. Respondents have argued that high levels of engagement with the private sector already exist locally, and as the private sector in tourism is predominately small businesses there are limitations as to how much such businesses can contribute to marketing partnerships. Policy for the private sector having the ‘majority power’ in the new emerging tourism partnerships may also have implications for the motivation of such partnerships. Doubts have been raised in this study from within the public sector, concerning the ability of local tourism businesses to take ‘responsibility for their own future’ whilst at the same time protecting the public interest. It is concluded that a ‘realignment’ towards more private sector involvement in partnerships brings with it potential consequences if local tourism businesses are unable to ‘increasingly fund’ the new arrangements, and the new tourism bodies are unable to establish a ‘pluralistic’ tourism policy environment in their areas. With evident reductions in local authority budgets, it is legitimate to question the scope of funding that the emerging DMOs will have at their disposal, and thus their ability to deliver local ambitions for tourism development. Therefore, the new tourism partnerships will require careful structuring and management. However, their financial futures will inevitably hinge on the value that the private sector places on the new local tourism arrangement, and their ability to maintain the public interest will depend on striking an appropriate balance of power amongst all stakeholders within the partnership.
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Matschke, Jacqueline, and Heidi Pedersen. "The Value of Feedback : Improvements based on the Voices of Customers & Dealers." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1823.
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This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. The purpose of this study is to examine how firms can ensure that feedback contributes to the development of improvements in the organization in order to become more customer-centric. Theoretical approaches to a company’s relationships with customers and dealers, the importance of internal and external customer satisfaction, the creation of knowledge and the role of the organization have been considered. Thereafter, the current processes of feedback utilization in the case company Volvo Construction Equipment Region International have been analyzed, the organization’s internal environment studied and the perspective of its dealers included. These steps have been taken in order to answer the main research question of this thesis, namely ‘How can the administrative functions of an MNC become more customer-centric by improving an existing customer and dealer feedback process?’ Several conditions have been identified in this study, which need to be in place in order for companies to benefit from customer and dealer feedback. Especially the development of adequate processes for feedback analysis, knowledge creation and action-taking, as well as an appropriate organizational culture, appear to be central in this context. The provided recommendations of this thesis regarding the involvement of employees, procedures in the process of feedback utilization, a framework for company-wide learning, and the role of the dealers shall help to understand how to make better use of feedback in future.
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Torvinen, H. (Hannu). "Arvon yhteiskehittelyllä innovaatioihin public-private partnership -hankkeissa:käyttäjäosallistaminen Oulun kaupungin kouluhankinnoissa." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101707.
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Public-private partnership-mallissa julkisen hankinnan toteuttaja kantaa tilaajan hankkimasta rakennuksesta tai rakennelmasta normaalia laajemman ja pidemmän vastuun esimerkiksi kohteen suunnittelusta tai ylläpidosta. Suomessa mallista käytetään usein nimitystä elinkaarimalli. Tämän Pro Gradu-tutkielman tavoitteena on syventää ymmärrystä tilaajan ja toimittajan käymästä yhteistyöstä hankinnan käyttäjien kanssa ja osallistamisen merkityksestä PPP-hankkeissa syntyville innovaatioratkaisuille. Käyttäjien vuorovaikutusprosessia kuvataan tutkimuksessa soveltaen julkisen hankinnan kontekstiin yksityisen sektorin teoriaa arvon yhteiskehittelystä (Value co-creation). Tutkimuksen tarve perustuu yleiseen tutkimuksen puutteeseen ja vähäiseen kokemukseen PPP-mallista ja erityisesti sen käyttäjäosallistamisesta.
Tutkimuksen teoreettinen viitekehys on muodostettu kirjallisuuskatsauksella aiempaan Public-private partnership-, Public-private-people partnership-, innovaatio- ja arvon yhteiskehittelytutkimukseen. Empiirinen tutkimusosa on toteutettu yhden tapauksen laadullisena tutkimuksena Oulun kaupungin kouluhankinnoista. Tutkitun tapaushankkeen kohteet ovat PPP-mallia hyödyntäen hankitut lukio-päiväkotiyhdistelmä ja alakoulu Haukiputaalla. Tutkimusaineisto koostuu hankintaan osallisilta henkilöiltä kerätyistä kolmesta teemahaastattelusta ja hankkeesta dokumentoidusta kirjallisesta materiaalista. Kirjallisella aineistolla on ennen kaikkea haastatteluaineistoa täydentävä ja valmisteleva tehtävä tutkimuksen kulussa. Aineiston analyysimetodina on käytetty teemoittelua.
Tutkimustulosten perusteella arvon yhteiskehittely hankinnan käyttäjän kanssa tuottaa todellista hyötyä hankkeissa saavutettaville innovaatioratkaisuille. Erityisesti käytettävyyttä edistävät innovaatiot tuottavat lisäarvoa käyttäjän arvokokemukselle ja hankkeen käyttäjätyytyväisyydelle. PPP-hankkeiden loppukäyttäjää voidaan käsitellä verrannollisena yksityisen sektorin kuluttajaan ja yhteinen arvonkehittely syntyy vuorovaikutuspisteissä toimijoiden välillä. Arvon yhteiskehittelyprosessi koostuu vuoropuhelun, pääsyn, riskien arvioinnin ja refleksiivisyyden sekä läpinäkyvyyden periaatteista. Innovatiivisten ratkaisujen syntymiselle tärkeintä vuorovaikutuksessa on käyttäjän kanssa käyty suora vuoropuhelu erityisesti kohteiden suunnitteluvaiheessa.
PPP-hankkeiden ja -sopimusten monimutkaisuus tekee mallilla toteutettavista hankkeista usein ainutlaatuisia vertailtaviksi keskenään ja heikentää tutkimustulosten yleistettävyyttä muihin kuin tapaushankkeeseen. Tärkeintä arvon yhteiskehittelyn onnistumiselle ja käyttäjälähtöisten innovaatioiden syntymiselle onkin jatkuva käyttäjäkeskeisyyttä ja osallistamista tukeva ajattelutapa.
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Pettigrew, Paul. "Transformation and power in a multiorganizational partnership : a case study." Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10541/.
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Transformation and power in a multiorganizational partnership: A case study One of the challenges for multiorganizational partnerships is the inability of agencies involved to address or even be prepared to address issues of power. Power relations in partnerships are a neglected area in the literature (e.g. Hastings, 1999; Huxham and Vangen, 2005; Marsh and Murie, 1997; Martin, 1999). This case study contributes to this debate through an insider's perspective in the context of the author's experience working as a partnership manager and researcher. This was neither a neutral nor an objective engagement as I played an active part in the unfolding story as a powerful, reflexive actor. My inquiry addresses the issue of power in relation to transformation processes. Specifically set within an action inquiry strategy, the research focuses on the emergent nature of partnership transformation and the ways in which power manifested itself and influenced the Partnership's development. Partnerships open up opportunities for political activity through a reframing of activity in a domain, and whilst this can be positive in forging new relationships and generating new ideas, it can also have potentially negative effects for partnership transformation. The thesis offers a syntactical approach using first-, second-, and third-person voices in order to explicate a real partnership's transformation processes and power issues and to enhance validity through triangulation and integration of these perspectives. In the first-person the thesis concludes that greater recognition should be given to the critical role, competences and development needs of partnership professionals and particularly partnership managers as boundary spanners. In the second-person the inquiry claims that more attention could usefully be focused on intra-partnership conflict as a means of improving partnership effectiveness. In the third-person voice the study concludes that remedial action may be necessary to resolve shadows of the past that may continue to blight partnership transformation and that the under-resourcing of partnerships is a critical issue for partnerships.
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Daugėlaitė, Ingrida. "Verslo partnerystės vystymas vidaus marketingo pagrindu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20140626_183143-21135.
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Vidaus marketingas yra traktuojamas kaip pagrindinis ir lemiamas veiksnys, turintis įtakos išorinio marketingo sėkmei, nes darbuotojų ir vidaus aplinkos dėka įmonės gali labiau atitikti vartotojų ir esamų ar būsimų partnerių lūkesčius. Tokiu atveju, galima kalbėti apie verslo partnerystės vykdymą ir vystymą pasitelkiant vidaus marketingo ir ryšių marketingo susietumą bei sėkmingų ir efektyvių darbuotojų motyvavimo, atrankos, skatinimo diegimu ir planavimu organizacijose. Visų pirma partnerystė reikalauja, ne tik lanksčios, stiprios ir nepertraukiamos komunikacijos, kuri yra vienas svarbiausių veiksnių lemiančių sėkmingą partnerystę, tačiau yra būtina nuolat sieti abiejų partnerių darbuotojų žinias, kompetenciją, sėkmingai motyvuoti bei ieškoti naujų partnerių taip įgyjant konkurencinį pranašumą prieš kitas įmones. Todėl šiame straipsnyje atskiedžiamas inovatyvus požiūris į verslo partnerystės vystymą, pasitelkiant santykių ir vidaus marketingo elementus bei pasiūlomas apibendrinantis daugiakriterinis modelis. Darbo objektas: Verslo partnerystė Darbo tikslas: Išnagrinėjus verslo partnerystės ir vidaus marketingo teorinius aspektus ir atlikus jų sąsajų identifikavimą, sukurti verslo partnerystės vystymo vidaus marketingo pagrindu modelį ir pritaikyti jį paslaugų įmonei Darbo uždaviniai: 1. išanalizuoti partnerystės ir vidaus marketingo konceptualius pagrindus; 2. išsiaiškinti, kokį vaidmenį atlieka ir kokią įtaką partnerystės ryšiams daro vidaus marketingas; 3. parengti verslo... [toliau žr. visą tekstą]Internal marketing is approached to as the key and critical factor influencing success of the external marketing, because thanks to the employees and internal environment, the companies can better satisfy expectations of the users as well as current and prospective partners. In this case we can think about implementation and development of business partnership by using coherence between marketing and relationship marketing and efficient implementation of motivation, screening and promotion or employees and planning within the organization. Partnership primarily requires not only flexible, strong and continuous relationship, which is a key factor for beneficial cooperation, but also constant linkage of the both partners’ know-how, competence, successful motivation, and search for new partners to obtain competitive advantage against other companies. Therefore, the present article reveals innovative approach to business partnership development by employing elements of the relations and internal marketing. Besides, the article proposes a presumptive multi-criteria model. Subject matter of the paper is business partnership. The aim of the paper is the development of hypothetical business partnership development model based on the internal marketing after analyzing theoretical aspects of business partnership and internal marketing and after carrying out identification of their coherence. Research methods applied in the paper are: analysis of scientific literature; questionnaire... [to full text]
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Pivorun, Violeta. "Tarptautinis marketingas plėtojant universitetų veiklą: internetinių technologijų panaudojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_141601-24839.
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Baigiamajame magistro darbe nagrinėjamos aukštojo mokslo internacionalizavimo tendencijos ir plėtros galimybės Lietuvoje ir kitose Europos Sąjungos šalyse. Svarbiausias vaidmuo darbe skiriamas marketingui internete, kadangi internetinio marketingo priemonėmis gali būti veikiami pagrindiniai aukštojo mokslo veiklos internacionalizavimo procesai. Darbe taip pat aptariama tarpinstitucinių tinklų kūrimo ir plėtros svarba aukštojo mokslo internacionalizavimui, pateikiama išsami paslaugų ir interneto marketingo komplekso elementų analizė, akcentuojama programos, įvaizdžio ir rėmimo elementų svarba aukštojo mokslo internacionalizavimui.
Šiame darbe svarbiausias dėmesys skiriamas kompleksinio pobūdžio tyrimams, t.y. atliekami Europos Sąjungos aukštojo mokslo rinkos, kriterijų lemiančių studento apsisprendimą, pasirenkant aukštojo mokslo instituciją bei informacijos apie studijas paieškos šaltinių svarbos nustatymo ir praktinių užsienio modelių tyrimai.
Remiantis kokybiniais ir kiekybiniais tyrimų rezultatais sukurtas tarptautinio marketingo koncepcinis modelis skirtas, aukštųjų mokslo institucijų tarptautinei plėtrai, kurio esmė yra aukštojo mokslo institucijų tinklų platformos ir internetinio marketingo elementų derinys, patekti praktiniai pavyzdžiai ir suformuluotos išvados.
Darbą sudaro šios dalys: įvadas, analitinė – metodinė dalis, tiriamoji dalis išvados ir siūlymai, literatūros sąrašas.
Darbo apimtis – 112 p. teksto be priedų, 24 iliustr., 32 lent., 171... [toliau žr. visą tekstą]The thesis examines main trends and development issues on internationalisation of higher education in Lithuania and other EU countries. The paper main focus is given to internet marketing as the internationalisation of higher education processes can be affected by different internet marketing tools. The thesis also emphasizes the importance of institutional partnership creation and development for internationalisation of higher education. The thesis gives an overview of foreign successful models, focuses on service and internet marketing mix analysis emphasizing the importance of programme, image and promotion marketing mix elements for internationalisation of higher institution. The main attention here is drawn to a complex research method, i.e. the EU higher education market research, choice factors and information sources research and practical foreign model research is performed on the paper. The conceptual marketing model for internationalization of higher education based on internet marketing mix and institutional partnership platform was created as a result of qualitative and quantitative research. The practical implications of the model are introduced, the conclusions are formulated. Structure: introduction, analytical - methodical part, experimental - investigative part, conclusions and suggestions, references. Thesis consist of: 112 p. text without appendixes, 24 pictures, 32 tables, 171 bibliographical entries.
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Bergström, Axel, and Johan Malmsten. "Låt oss underhålla kunderna tillsammans! : Hur företag kan utnyttja partnership i sitt arbete medexperience marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16479.
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Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing Författare: Axel Bergström och Johan Malmsten Handledare: Christine Tidåsen Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011 Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing? Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till hur experience marketing kan utnyttjas påett mer fördelaktigt sätt med hjälp av partnership. Vi belyste vad som krävs för att lyckas medexperience marketing och vilka krav som ställs för att skapa ett framgångsrikt partnership. Metod: En kvalitativ forskningsansats med ett deduktivt tillvägagångssätt användes. Sexintervjuer gjordes med personer med erfarenhet ifrån arbete inom experience marketing ochpartnership. Teoretiskt perspektiv: Tidigare forskning inom experience marketing och partnershippresenterades. Efter detta redogjordes det sedan för hur de här två ämnena samverkar. Empiriskt perspektiv: Den insamlade primärdatan ifrån de sex intervjupersonernapresterades. Slutsats: Studien visade att ett företag med hjälp av partnership kan förstärka sitt arbete inomexperience marketing. Genom tydliga emotionella kopplingar till sina kunder i samverkanmed skapandet av unika kunderbjudanden blir kunderna mer än bara konsumenter, de blirbrand advocates. Oberoende av bransch eller storlek kan företag förbättra sitt arbete medexperience marketing genom att tillämpa partnerships.
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Hedlund, Helena, and Anna Blume. "Strategic Partnership in the Swedish Marine Industry : - A case study of Ryds." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54631.
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Purpose: The purpose of this study is to describe the structure of a relationship between a dealer and its manufacturer in the Swedish marine industry from a strategic partnership perspective. Design/methodology/approach: The research method is based on a deductive quantitative approach. A descripto-explanatory research design was applied and the research strategy was a combination of a case study and survey. A survey and three additional qualitative interviews have been conducted in order to gather the information. Findings: The results of this research shows no outstanding factors influencing the strategic partnership between the manufacturer and its dealers in the marine industry. Limited managerial assumption were possible to be drawn for the case company Ryds. Research Delimitations: The study was conducted in a three month period (March - June) in the spring semester 2016 therefore, the study was narrowed down to only one marine manufacture and its dealers in the Swedish market. Future recommendations: For future researcher the presented study can be used as the foundation to further investigate the connection between applied theories of the Commitment- Trust Theory and Relational Marketing through the Key Mediating Variables. It will provide the researcher with insights about, which exact areas/items influence the relationship positively or negatively, resulting in the ability to generally state how strategic partnership is managed in the marine industry.
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Tang, Guiyao. "Market density and organizational imitation : the moderating effect of symbiotic strategic partnership." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1270.
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Bergengren, Jacob, Oscar Knutsson, and Jonatan Fredriksson. "Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams." Thesis, Jönköping University, IHH, Organisation, Ledarskap, Strategi och Entreprenörskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52827.
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Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. Football is the world’s most popular sport, it attracts billions of people and by sponsoring a football team, companies can access the attention of these people. Problem: Despite sponsorships popularity, there are difficulties in measuring the results and the long-term business purpose. Yet companies spend millions of dollars each year on sponsorships of elite football teams, even though the return on investment appears to be seemingly low. Purpose: This research aims to gain further understanding of the reasons why and what makes companies decide to sponsor Swedish elite football teams. On a further note, companies’ expectations and what they value in a sponsorship will be presented. The research will also examine possible business benefits correlated to the sponsorship. Lastly, the companies’ eventual measurements of the sponsorships are examined. Method: The research has been conducted through a qualitative approach of nine semi-structured in-depth interviews. The interviewees hold managerial positions in corporations who sponsor Swedish elite football teams. The data was analysed and further compared to existing literature within the field. Results: The results from this research indicates that the expectations and what companies’ value in a sponsorship often coincide. On a further note, these companies prioritize gaining access to the brand and network of the sponsored team to use within marketing as well as building relationships. Companies also see sponsorships as part of their CSR-projects to contribute to society. All the companies considered either had a local connection or heartful relation to the sponsored club. Regarding measuring the sponsorships, few companies have any sort of measurement in place but rather evaluates the sponsorship on more than just numbers.
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Sammour, Ammar Abdellatif Taha. "Corporate heritage brand identity, customer experience and satisfaction : the case study of John Lewis Partnership." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16324.
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Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail heritage brands internationally. It conceptualizes and addresses the key factors of corporate heritage brand identity including brand price, quality, design, and symbol. It examines the corporate heritage brand experience of JLP customers through which corporate heritage brand identity influences customer satisfaction. It also establishes the moderating role of brand innovation, word of mouth and multiple time dimensions on these relationships. Design/methodology/approach: A conceptual framework of corporate heritage brand identity is developed from the literature review. To improve the validity of this study, semi-structured interviews were carried out with JLP managers, senior partners and their loyal customers recommended by JLP. These interviews have verified and advanced the hypotheses informed from the reviewed literature. This study mainly adopts the quantitative survey research method approach to test the conceptual framework. An online questionnaire was sent to JLP customers through social media channels such as Facebook, Twitter, and LinkedIn. Off-line paper-based survey questionnaires were collected from customers in JLP stores located in five cities in the UK (London, Manchester, Liverpool, Leicester and Southampton). In total, a sample of 596 clean questionnaire responses were collected and used for this study to test the developed hypotheses. Findings: Data analysis results have confirmed the dynamic and essential role of heritage brand identity on attaining and sustaining customers' satisfaction of a corporate heritage brand from the retailing industry in the UK. The results revealed that corporate heritage brand identity dimensions (price, quality, design and symbol) are effective in representing the strength of corporate heritage brand identity. The confirmed that the dimensions of the corporate heritage brand identities of this study are indicating positive impacts on corporate heritage brand experience according to the data analysis results. The findings also suggest that these brand experience dimensions (sensory, affective, behavioural and intellectual) have a positive influence on improving customer satisfaction. Additionally, brand innovation and the time stream in this study strengthens the relation between corporate heritage brand identity and corporate heritage brand experience. Furthermore, word of mouth and the prospect future of a corporate heritage brand are of significance to improve customers' satisfaction through positive heritage brand experience. Originality/value: This is one of the few attempts to develop a conceptual framework of corporate heritage brand identity. The conceptual framework has confirmed the multiple dimensions of corporate heritage brand identity (including brand price, quality, design and symbol) and their impact on customers' experience and satisfaction. This study also identified the moderating role of brand innovation, word of mouth and multiple time dimensions on the relationships between corporate heritage brand identity and customers' experience and satisfaction. This is one of the first attempts to study corporate heritage branding management in the retailing industry sector. Managerial implications: The corporate heritage brand identity dimensions identified from this study have the potential to help brand managers develop and augment their corporate heritage brand management strategy, especially for the retailing industry as revealed in this study. Marketers and brand managers need to be aware of their corporate heritage brand treats such as price, quality, design and symbol to satisfy and sustain their customers. The findings reflect the importance of sustaining the traits of corporate heritage brand and being responsive and innovative to the market on time. Additionally, the fundamental function of Word of Mouth (WOM) in extending the communication channels between a brand and customers. The findings confirmed that Time Streams have a central role in demonstrating the identity and sustainability of a corporate heritage brand.
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Smedberg, Emelie, and Britta Fayete. "”Paid partnership with….” : En kvalitativ studie om hur unga upplever sponsrade inlägg på Instagram." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32875.
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Problemformulering och syfte: Reklam på sociala medier har länge varit en gråzon och ett flertal profiler har fällts för smygreklam. De unga är de som oftast befinner sig på dessa plattformar och de tycks sakna ett kritiskt förhållningssätt när det gäller konsumtion av information och medier. För att tydliggöra skillnaden mellan åsikt och reklam har därför en ny “markör” som tydligt visar om inlägget på Instagram är sponsrat uppkommit. Denna studie syftar därmed till att undersöka hur de unga upplever de sponsrade inläggen från influencers på Instagram, samt hur de resonerar kring den nya märkningen. Metod och material: S tudien bygger på fyra kvalitativa fokusgruppsintervjuer med respondenter i åldrarna 16-24 från Mittuniversitet och Elias Teoretiska Gymnasium i Sundsvall. Huvudresultat: Studiens resultat visar att respondenterna upplever sponsrade inlägg i stora drag som positiv, detta eftersom att denna typ av reklam ses som frivillig och ofta är av intresse för respondenterna. Den nya “markören” på Instagram har gjort det lättare att skilja på redaktionellt innehåll och reklam, vilket ökar trovärdigheten för influencers och företag. Resultatet visar att relationen med influencers varierar, vissa har en vänskaplig relation medan andra ser de som stilikoner. Denna relation påverkas inte drastiskt av de sponsrade inläggen, dock kan för mycket sponsrade inlägg på Instagram leda till att trovärdigheten sjunker. Vidare har de sponsrade innehållet en stor påverkan på respondenternas attityder och handlingar.
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Gaižutis, Laurynas. "Viešojo ir privataus sektorių partnerystės tobulinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120801_113726-13769.
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Magistro darbas skirtas viešojo ir privataus sektorių partnerystės tyrimui ir galimų tobulinimo krypčių nustatymui. Darbe išsamiai išnagrinėtos teorinės partnerystės sąlygos ir nustatyti ekonominiai ir teisiniai tokios partnerystės pagrindai. Darbe atliktas viešosios ir privačios partnerystės švietimo srityje tyrimas patvirtinęs esmines teorines nuostatas ir jų raidos perspektyvas. Baigiamąjame magistro darbe atskleisti teigiami ir neigiami viešojo ir privataus sektorių partnerystės projektų įgyvendinimo aspektai.Master's thesis deals with a public-private partnerships for research and possible development trends. In this thesis thoroughly examined theoretical terms the partnership and propose economic and legal conditions for such a partnership development. The work carried out by public-private partnership in education research has confirmed the essential theoretical terms and their development prospects. The master thesis revealed positive and negative public-private partnership project implementation aspects.
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Lee, Yang-Im. "Grounded theory of marketing strategy based on partnership and underpinned by culture : Japanese and Korean electronics companies in the UK." Thesis, University of Stirling, 2003. http://hdl.handle.net/1893/868.
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An extensive literature review was undertaken that brought out the salient points relating to strategic marketing; marketing strategy; customer service; relationship marketing; retailing strategy; the link between organizational culture and national culture; leadership; long-term partnership arrangements;and the similarities and differences between Japanese and Korean culture. The research strategy incorporated exploratory research and in particular the in-depth personal interview method; the small group interview method; the critical friendship group method; and the postal survey method. This allowed the researcher to understand the mindset of Japanese and Korean people; provided a basis for the researcher to better understand and address culturally sensitive issues that would arise during the main data collection process; make a link between national cultural values and organizational values. The grounded theory approach was used to analyse and interpret the data collected from the in-depth personal interview method involving five staff in two companies: a Japanese electronics company based on the UK and a Korean electronics company based on the UK. The research established that national cultural value systems do have an influence on management style and organizational behaviour. Both Japan and Korea embraced Buddhism and Confucianism in a different way (emphasis, purpose and sequence). This is why the national cultural characteristics and values of the people from these two cultures are different. The strategic marketing approach is valid and is deployed by both Japanese and Korean electronics companies based in the UK, however, the approach of the Japanese managers to strategic marketing is more advanced than the strategic marketing approach deployed by Korean managers. Both Japanese and Korean electronics companies based in the UK have a clearly defined marketing strategy that is focused on customer service that is underpinned by a clear commitment to partnership arrangements. Partnership arrangements are based on trust and are considered to be long-term in orientation. Although Japanese and Korean electronics companies based in the UK have a customer service policy that is incorporated within a strategic marketing framework, customer service policy is deployed differently. In order for Japanese and Korean electronics companies based in the UK to achieve financial success (defined as financial gain in the long-term), marketing is perceived as an integrated process that is strategic in nature. Japanese and Korean managers feel comfortable working in terms of a strategic marketing framework and are sensitive to the feelings of local people. Hence a hybrid organizational culture exists. However, the organizational culture that exists in Japanese electronics companies based in the UK is different from that that exists in Korean electronics companies based in the UK. This is due to a distinct organizational learning policy. Although organizational learning is viewed as important with respect to improving an organization's performance, how it is practised in Japanese electronics companies based in the UK is different from that adopted and deployed by Korean electronics companies based in the UK. This can be attributed to such factors as the style of management; the degree of management control; and the way in which relationships are built and managed. As regards the development of partnership arrangements, although managers in Japanese and Korean electronics companies based in the UK consider that business relationships are to have a long-term orientation, it should be noted that in the case of Japanese electronics companies based in the UK, there are clear power based relationships in being that influence how individuals interact and make and implement decisions. In the case of Korean electronics companies based in the UK, the concept of mutuality is dominant and this influences how individuals interact, make and implement decisions.
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Lamy, Caroline. "Des centres de magasins d’usine aux villages de marques : nouvelles traductions du concept, nouvelles localisations, nouveaux enjeux territoriaux." Thesis, Brest, 2012. http://www.theses.fr/2012BRES0055.
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Des magasins d’usine accolés aux sites de fabrication apparus au début du XXe siècle jusqu’aux « villages » de marques actuels, le concept commercial a suivi différentes formes et l’évolution de leurs localisations rend compte d’un détachement des sites industriels au profit d’une logique territoriale « hors sol ». Ces facteurs mettent en lumière le passage d’un concept à l’origine industriel, devenu un produit commercialo-touristique. La naissance du concept puis sa « mise en tourisme » trouvent toutes deux leurs origines aux Etats-Unis. Leurs importations en Europe n’ont pas reproduit à l’identique la formule américaine mais ont suivi des modèles s’en inspirant de plus en plus fortement, notamment par le biais de la montée en puissance des opérateurs anglo-saxons qui figurent parmi les leaders incontestés du marché européen. L’annonce de projets de villages de marques suscite quasi-systématiquement de vives tensions entre leurs opposants et leurs défenseurs, révélant que les enjeux territoriaux liés à ces équipements sont nombreux. La multiplication des projets est notamment favorisée par une demande croissante des élus dans un contexte de mise en compétition des territoires. Cette situation, qui constitue une réelle opportunité pour les opérateurs, aboutit depuis peu à la création de partenariats public-privé destinés à tirer profit de la présence des centres de marques en favorisant les synergies avec leur territoire d’implantation, notamment en couplant le tourisme commercial avec d’autres types de tourisme. Cette thèse vise à mettre en lumière le développement et l’évolution du concept commercial en Europe ainsi que leurs implications en matière de nouveaux enjeux territoriauxFrom Factory Outlet shops located on manufacturing sites which appeared at the beginning of the 20th century to the current outlet “villages” today, this distinct retail concept has followed various forms in its evolution. There has been a detachment from locations on industrial sites for a strategic improvement creating, a new territorial logic which is targeted on an agglomeration of brands in modern purpose built buildings with good access and facilities. These factors show the evolution of a concept originally adjacent to a manufacturing base, it has become a distinct retail and tourist product. The birth of the retail concept and its “touristification” finds its origins in the United States. The import of which into Europe drew reference from the American formula but followed new models inspired by Anglo-Saxon developers who created a different style and they now appear among the uncontested leaders of the European market. However, the announcement of new outlet projects, even after 20 years still arouse quasi-systematically deep tensions between the opponents and the defenders of the concept, revealing that the territorial stakes of these centres are multiple. The increase of the number of projects is favoured in particular by an increasing demand of the elected representatives in a context of competition between territories. The current situation constitutes a real opportunity for developers, and it has recently involved the creation of public-private partnerships. Their intended goal is to benefit from the setting-up of outlet centres by favouring the positive elements within their territory, in particular by coupling retail tourism with other forms of leisure tourism. This research aims to study the development and the evolution of the outlet concept in Europe as well as their implications regarding new territorial stakes
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Mesík, Vladimír. "The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357007.
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Diplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti.
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Čelka, Marius. "Viešojo sektoriaus ir privataus verslo partnerystė Kauno rajone." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130621_132816-36032.
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Pagrindinių universitetinių studijų baigiamasis darbas, sudarytas iš 60 puslapių, 11 paveikslų, 17 lentelių, 47 literatūros šaltinių ir 5 priedų lietuvių kalba.
Prasminiai žodžiai: viešasis sektorius, privatus verslas, partnerystė, infrastruktūra.
Tyrimo objektas – viešojo sektoriaus ir privataus verslo partnerystės pasireiškimo sritys Kauno rajone.
Tyrimo tikslas – parengti viešojo sektoriaus ir privataus verslo partnerystės tikslingumo vertinimo modelį bei numatyti jo pritaikymo galimybes Kauno rajono savivaldybėje.
Uždaviniai:
1. Išanalizuoti viešojo sektoriaus ir privataus verslo partnerystės teorinius aspektus.
2. Atlikti viešojo sektoriaus ir privataus verslo partnerystės galimybių tyrimą Kauno rajone.
3. Parengti viešojo sektoriaus ir privataus verslo partnerystės tikslingumo vertinimo modelį.
4. Numatyti viešojo sektoriaus ir privataus verslo partnerystės tikslingumo vertinimo modelio pritaikymo galimybes Kauno rajono savivaldybėje.
Tyrimo metodai: dokumentų analizė, mokslinės literatūros analizė ir sintezė, lyginamoji analizė, duomenų sisteminimo analizė, indukcija ir dedukcija, loginė analizė ir sintezė, grupavimo, grafinio vaizdavimo metodai.
Tyrimo rezultatai:
• Pirmojoje darbo dalyje buvo apibendrintos viešojo sektoriaus ir privataus verslo sampratos, viešojo sektoriaus ir privataus verslo partnerystės ryšių formavimo samprata, viešojo sektoriaus ir privataus verslo partnerystės formos ir tipai bei partnerystės sėkmę lemiantys veiksniai .
• Antrojoje darbo... [toliau žr. visą tekstą]Final work of university undergraduate studies consists of 60 pages, 11 figures, 17 tables, 47 references and 5 annexes, in the Lithuanian language. Keywords: public sector, private sector, partnership, infrastructure. Research object – partnership of public sector and private business in Kaunas district. Research aim – to prepare the expediency assessment model of public sector and private business partneship and to predict its opportunities to be adapted in Kaunas district municipality. Objectives: 1. to analyze theoretical aspects of public sector and private business partnership; 2. to make feasibility study of public sector and private business partnership in Kaunas district; 3. to prepare the expediency model of public sector and private business partnership; 4. to predict opportunities of adaption of expediency model of public sector and private business partnership in Kaunas district municipality. Research methods: analysis and synthesis of literature and documents, comparative analysis, systematization of data, induction and deduction, logical analysis and synthesis, grouping and graphical representation. Research results: • The first part of the thesis introduces and generalizes the concepts of public sector and private business, the concept of public sector and private business partnership formation, the forms and types of public sector and private business partnership and the success factors of public - private sector partnership. • The second part analyzes... [to full text]
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Gruzdaitė, Laura. "Socialinės partnerystės formavimo galimybės organizacinėje kultūroje Klaipėdos miesto turizmo įmonių pavyzdžiu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110622_115610-36033.
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Pastaruoju metu daug kalbama apie socialinę partnerystę, asmenybės vaidmenį organizacijoje, pabrėžiama darbuotojų ir darbdavių partneriško bendradarbiavimo, pasitikėjimo reikšmė, o kartu – jų įsipareigojimai visuomenei (Vasiljevas, 2005). Baigiamojo darbo tema aktuali ir teorine ir praktine prasme, nes darbų, kuriuose būtų analizuojama socialinės partnerystės formavimas organizacinėje kultūroje, nėra aptikta, todėl šis darbas yra aktualus ir naudingas turizmo įmonių vadovams bei darbuotojams.
Baigiamojo darbo tikslas. Nustatyti socialinės partnerystės formavimo galimybes organizacinėje kultūroje Klaipėdos miesto turizmo įmonėse.
Uždaviniai:
1. Atlikti teorinę socialinės partnerystės formavimo organizacinėje kultūroje analizę.
2. Atlikti socialinės partnerystės formavimo Klaipėdos miesto turizmo įmonių organizacinėje kutūroje tyrimą;
3. Nustatyti socialinės partnerystės formavimo Klaipėdos miesto turizmo įmonių organizacinėje kultūroje galimybes.
Baigiamąjį darbą sudaro trys dalys. Pirmoje darbo dalyje pateikta organizacinės kultūros samprata, kaip ji formuojasi, ir kokias funkcijas atlieka organizacijoje. Pateikta socialinės partnerystės samprata. Apžvelgta turizmo verslo organizacinė kultūra. Antroje darbo dalyje pateiktas „Socialinės partnerystės formavimas turizmo įmonių veikloje“ tyrimas, aprašytas tyrimo metodas. Trečioje darbo dalyje pateikti tyrimo rezultatai ir įvertinta, ar egzistuoja socialinė partnerystė kelionių organizatorių veikloje, ir kaip ji formuojama... [toliau žr. visą tekstą]Lately, there are a lot of talking about social partnership, personality role in organization, highlights workers and employers partnership of cooperation and trust value, and thus - their commitment to the public (Vasiljevas, 2005). The topic of this work is relevant in theoretical and practical sense, because the work, in which analyzing the social partnership in the formation of organizational culture are not present, so this work is relevant and useful for managers and tourism workers. Work final goal. Identify opportunities for the formation of social partnership in the organizational culture of Klaipeda tourism enterprises. Tasks: 1. Perform an analysis of the theoretical formulation of social partnership in the organizational culture . 2. To do investigation of social partnership in the formation of Klaipeda city tourism businesses organizational culture. 3. Identify the opportunities of social partnership formation in Klaipeda tourism businesses organizational culture. The final work consists of three parts. The first part of the work shows the concept of organizational culture, as it is formed, and what functions play in the organization. Submitted the concept of social partnership. Tourism business organizational culture review. The second part of the work represents the analysis of „Social partnership formation in tourism ventures activity“, also describes the method of analysis. The third section presents the results of analysis and evaluate the existence... [to full text]
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Rocha, Michel Wiazowski. "Organizações sem fins lucrativos e as parcerias com bandeiras de cartões de credito: responsabilidade social ou marketing?" Pontifícia Universidade Católica de São Paulo, 2012. https://tede2.pucsp.br/handle/handle/1042.
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Previous issue date: 2012-05-11The nonprofits see growing in numbers and community service. Much has agreements with government, and operates in areas such as education, health, environment and social welfare. This study addresses partnerships between nonprofit organizations and banks. Check how these partnerships impact the services provided and how companies benefit from the sales of social products, and their use by marketing firms, and tax benefits arising from this relationship. It seeks to understand this relationship thatbenefits organizations with the use of credit cards by their members. The study begins by reviewing the literature on social responsibility and banks, then a search was made inbank branches and partner organizations, by conducting interviews with branch managers and directors of nonprofit organizations that maintains a partnership withbanks. The survey results reveal the importance of these partnerships for organizations, not only by the proceeds of the credit cards, but also the visibility that this partnership with banks brings to organizations. However, there is no transparency on the part of banks in relation to the amount of funds raised with the cards and the value of transfers to the organizations. Also missing for the employees of banks information about partner organizations and the sale of these products
As organizações sem fins lucrativos veem crescendo em número e serviços prestados à comunidade. Boa parte possui convênios com governo, e atua em áreas como, educação, saúde, meio ambiente e assistência social. Este estudo aborda parcerias entre organizações sem fins lucrativos e bancos. Verificar como essas parcerias impactam os serviços prestados e como as empresas se beneficiam com as vendas dos produtos sociais, e pela sua utilização pelo marketing das empresas, e os benefícios tributários advindos dessa relação. Procura-se entender essa relação que beneficia as organizações com o uso dos cartões de crédito pelos seus associados. O estudo inicia pela revisão bibliográfica sobre responsabilidade social e bancos, em seguida foi feita uma pesquisa nas agencias bancárias e nas organizações parceiras, mediante a realização de entrevistas com gerentes das agências e com os diretores das organizações sem fins lucrativos que mantém a parceria com os bancos. Os resultados da pesquisa revelam a relevância dessas parcerias para as organizações, não somente pelos recursos advindos dos cartões de credito, mas também pela visibilidade que essa parceria com os bancos ocasiona para as organizações. Contudo, não há transparência por parte dos bancos em relação ao montante de recursos arrecadados com os cartões e do valor do repasse para as organizações. Também falta para os funcionários dos bancos informações sobre as organizações parceiras e da venda desses produtos
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Liauksminaitė, Eglė. "Viešojo ir privataus sektorių partnerystės inovacijų įgyvendinimo valdyme plėtros prielaidos: Šiaulių regiono kaimiškųjų vietovių atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120703_133559-73094.
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Magistro baigiamajame darbe tiriamos ir vertinamos viešojo ir privataus sektorių partnerystės(VPSP) inovacijų įgyvendinimo valdyme plėtros prielaidos Šiaulių regiono kaimiškosiose vietovėse. Siekiant atskleisti viešojo ir privataus sektorių partnerystės plėtros teorinius aspektus atlikta mokslinės literatūros, dokumentų ir kitų šaltinių analizė. Atliekant VPSP inovacijų įgyvendinimo valdyme plėtros prioritetų analizę teoriniame kontekste buvo nagrinėjama viešojo ir privataus sektorių partnerystės koncepcija. Darbe nagrinėjant VPSP plėtros prioritetus inovacijų įgyvendinimo valdyme, atlikta inovacijų sampratos analizė, atskleistas inovacijų ir pokyčių santykis. Vykdant VPSP plėtrą inovacijų įgyvendinimo valdymo procese ypač svarbus valdančiųjų institucijų požiūris, kuriuo remiantis yra formuoja inovacijų plėtros aplinka. Šiuo pagrindu atlikta inovacijų politikos reikšmės analizė VPSP inovacijų įgyvendinimo valdymo proceso kaimo vietovėse aspektu.
Siekiant identifikuoti pagrindines VPSP inovacijų įgyvendinimo valdyme plėtros prielaidas Šiaulių regiono kaimiškosiose vietovėse buvo atliekama ekspertinė apklausa, kurioje dalyvavo keturi viešojo ir keturi privataus sektorių ekspertai. Tyrimo metu atlikta JAV VPSP inovacijų įgyvendinimo valdyme plėtros kaimo vietovėse patirties analizė, o taip pat pateikiama statistinių duomenų analizė, kurių kitimo tendencijos buvo nagrinėjamos kartu su ekspertais. Nagrinėti statistiniai duomenys, kurie yra susiję su inovacijų plėtra ir kaimo... [toliau žr. visą tekstą]In the Master's undergraduate thesis are investigated and evaluated the development presumptions of PPP in the process of innovations implementation management in Šiauliai region’s rural areas. In order to reveal the PPP development of the theoretical aspects the analysis of scientific literature, documents and other sources have been made. On this basis paper work represents the concept of the PPP. Also concept of innovations was analyzed and revealed the relation between innovations and changes in certain organizations. In order to identify the main PPP development presumptions in the process of innovations implementation management both public and private sector experts were interviewed to point out the main position of the sectors. One of the public sector’s experts was the regional development professor of the Salisbury University in the USA who suggested the model of how PPP in the process of innovations implementation management in rural areas can be developed. On purpose to analyze the major aspects of the innovations implementation management of PPP in the Siauliai region’s rural areas there have been selected four innovation projects and their leaders have been interviewed. It showed that innovation projects do benefit to the Siauliai region’s rural areas: increased export, expenditure of the energy have been reduced, modernization of the economic activity in rural areas. Moreover in the process of research there was used PEST and SWOT analysis to show the main... [to full text]
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Paulienė, Dovilė. "Koncesijos taikymas Lietuvoje statant kelius." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140603_111500-28583.
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Magistro baigiamajame darbe išanalizuotos viešosios ir privačiosios partnerystės formos ir jų taikymo galimybės viešųjų paslaugų sektoriuje. Taip pat pateikiamos rekomendacijos koncesijų taikymo kelių statybos srityje tobulinimui. Pirmoje darbo dalyje teoriškai išanalizuoti tradicinio ir modernių viešųjų paslaugų teikimo būdų teoriniai aspektai, ypatingai išryškinant specifinius jų bruožus, privalumus ir trūkumus. Antrajame skyriuje analizuojami praktiniai koncesijos taikymo kelių statyboje atvejai – Palangos ir Vilniaus aplinkkeliai.Master's thesis analyzed the public-private partnership forms and applications for the public service sector. It also provides guidance on the application of concessions in the field of road construction development. The first part of the theoretical analysis of the traditional and the modern public service delivery methods of theoretical aspects, particularly highlighting their specific features, pros and cons. The second section discusses the practical application of the concession road construction cases - Palanga and Vilnius bypasses.
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Lönnervall, Solveig, and Michaela Sundell. "Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon." Thesis, KTH, Samhällsplanering och miljö, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-232860.
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This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. The empirical study represents a common case of creative hubs, but also indicates of a unique aspect of implementation as the decision-making process is shown to bypass the municipal planning department. Conflicting narratives between the rhetoric of the intermediary actor StartUp Lisboa and local concerned are analysed by given value-and-power questions of Flyvbjerg (2002) in relation to globalisation, the creative economy and neo-liberalisation. Data is collected through interviews with actors representing different perspectives and interest to the eastern riverside. Findings shows that globalisation is in the eye of the intermediary manager of the project as an opportunity to accumulate investments and knowledge for the city. The local economic practitioners portray an already ongoing entrepreneurial and global processes in the eastern riverside, and present opposed wishes for governmental involvement within the entrepreneurial and creative practice. The conclusion draws attention to the principal concern of the creative discourse taken for granted in practise. In this case, narratives show that Hub Criativo do Beato is carried out mainly for the city to compete on the global arena, without greater concern for the local context, which resulted in missing great opportunities to deal with challenges and local participation in the planning approach to the eastern riverside of Lisbon.
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Tumėnienė, Lina. "Tėvų dalyvavimo ikimokyklinio ugdymo įstaigos veikloje ypatumai ir galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_180351-17236.
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Tyrimas buvo organizuojamas, siekiant ištirti tėvų dalyvavimo ypatumus Šiaulių miesto ikimokyklinio ugdymo įstaigų veikloje ir numatyti jų dalyvavimo galimybes. Literatūros šaltinių analizė parodė, kad aktyvus tėvų dalyvavimas ikimokyklinio ugdymo įstaigų veikloje skatina tarpusavio pasitikėjimą ir pagarbą, leidžia išvengti nepagrįstų lūkesčių vaiko atžvilgiu ir siekti bendradarbiavimo ir partnerystės. Tyrimo rezultatai atskleidė tėvų požiūrį į teikiamų paslaugų kokybę, komunikavimo ir informacijos sklaidą, įstaigos veiklos valdymą ir organizavimą, tėvų švietimą ir dalyvavimą įsitraukiant į ikimokyklinio ugdymo įstaigos veiklą. Apibendrinus abiejų respondentų grupių vertinimus, paaiškėjo, jog dar nepakankamai išnaudota dalyvauti skatinančių metodų sistema, nes tėvai neaktyviai dalyvauja kuriant ir įgyvendinant įstaigos strateginį planą ir metinę programą. Dar nėra veiksminga informavimo sistema ir neišvystyta informacinių technologijų plėtotė. Remiantis atliktais tyrimais, pateikiamos tėvų dalyvavimo Šiaulių miesto ikimokyklinio ugdymo įstaigų veikloje galimybės, siekiant lygiavertiškos partnerystės.The research was organized on the way to investigate the characteristics of parents’ participating in the activities of Šiauliai pre-school educational institutions and planning ahead the possibilities of their participation there. The analysis of literary showed that active participation of parents’ in the activities of pre-school institutions motivate self-confidence and respect, it lets avoid unfounded expectations in respect of child and tries for cooperation and partnership. The results of the research disclosed the parents’ attitude to the quality of the provided services, the dissemination of communication and information, the management and organization of the institution, parents’ education and their involvement in the activities of pre-school education. Summarising the assessment of the both respondent groups, it emerged that the system of stimulating methods is not used too often, because parents are not active founding and realizing strategic plan and annual curriculum of the institution. The system of the information is not effective and the evolution of information technologies is not developed as well. According the researches which were done, there are proposed potentials of parents’ participating in the activities of Šiauliai pre-school educational institutions by the way of equal partnership.
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Головкова, А. Ю., and A. Yu Golovkova. "Формирование маркетингового инструментария управления отношениями с потребителями на рынке юридических услуг : магистерская диссертация." Master's thesis, б. и, 2021. http://hdl.handle.net/10995/98046.
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В работе предложено научное обоснование теоретических положений и разработаны практические рекомендации по формированию маркетингового инструментария управления отношениями с потребителями на рынке юридических услуг.Thе dissertation proposes а scientific substantiation of the theoretical provisions and development practical recommendations for formation of marketing tools for managing customer relations in the legal services market.
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Raišienė, Agota Giedrė. "Inter-organizational interaction in the practice of Lithuania's Local Government." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080201_100003-93650.
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Theoretical and practical aspects of inter-organizational interaction are developed in a dissertation.
The first chapter of the thesis analyses the theoretical background of the inter-organizational interaction in a thorough and integrated way. There is an overview of Lithuanian scholars’ contribution in analysis of different problems related to partnerships and collaboration, the analysis of the inter-organizational interaction concept contents, the analysis of the inter-organizational interaction models, definition of the collaboration determinants, the purification of inter-organizational interaction forms, the description of the joint activities aspects among the main Local Government authorities and other organizations.
The second part analyses the practical aspects of the Local Government inter-organizational interaction.
The first stage of research aimed at highlighting the peculiarities of organization and management of inter-organizational interaction in the municipalities and at defining the main problems. For this purpose, the examples of inter-organizational interaction of Local Government and other public, private and non-government sector organizations were analysed.
In the second stage of research, the inter-organizational interaction is analysed on the micro level. The main objective of the research was to define the features of the meetings of inter-organizational interaction subjects and to highlight the most typical meeting organization and management... [to full text]Disertacijoje nagrinėjami tarporganizacinės sąveikos teoriniai ir praktiniai aspektai. Pirmojoje dalyje susistemintos teorinės žinios apie tarporganizacinę sąveiką: pateikta organizacijų sąveikos teorijų apžvalga, gvildenamos tarporganizacinės sąveikos ir organizacijų integracijos sampratų problemos, analizuojami tarporganizacinės sąveikos modeliai, išryškintos bendradarbiavimo determinantės, gilinamasi į skirtingų tarporganizacinės sąveikos formų (integracinio bendradarbiavimo, partnerystės, kooperacijos ir kt.) turinį. Teorinėje disertacijos dalyje taip pat pristatomos vietos savivaldos tarporganizacinės sąveikos įgyvendinimo strategijos bei sąveikos proceso organizavimo principai, aptariamos kai kurios bendradarbiavimo įgyvendinimo problemos. Antrojoje dalyje analizuojami tarporganizacinės sąveikos Lietuvos vietos savivaldoje tyrimo rezultatai. Pagrindiniai klausimai, į kuriuos siekta atsakyti – kokiu būdu organizuojama ir valdoma vietos savivaldos tarporganizacinė sąveika, ar ši praktika yra veiksminga bendradarbiavimo plėtros požiūriu. Lietuvos vietos savivaldos tarporganizacinė sąveika tirta gilinantis į tris sąveikos sritis: tarporganizacinės sąveikos organizavimas ir valdymas įgyvendinant bendras programas ir projektus (mezo lygmuo), tarporganizacinės sąveikos subjektų susitikimų valdymas (mikro lygmuo) ir vietos savivaldos atstovų požiūrio į tarporganizacinės sąveikos turinį tyrimas (sąveikos konteksto dedamoji makro lygmeniu). Disertacijoje pateiktas skirtingų... [toliau žr. visą tekstą]
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Ilskytė, Rasa. "Viešojo ir privataus sektorių bendradarbiavimas atsinaujinančių energijos išteklių plėtros aspektu: Mažeikių rajono atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140717_140002-14983.
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Magistro darbo pagrindinis tikslas ištirti viešojo ir privataus sektorių bendradarbiavimo plėtojant atsinaujinančius energijos išteklius situaciją ir plėtros galimybes Mažeikių rajone. Siekiant šio tikslo buvo analizuojamos Lietuvos ir užsienio mokslininkų bei praktikų įžvalgos viešojo ir privataus sektorių bendradarbiavimo ir atsinaujinančių išteklių plėtojimo klausimais, identifikuojamos problemos, apžvelgta viešojo ir privataus sektorių bendradarbiavimo patirtis Lietuvoje ir užsienio šalyse ne tik atsinaujinančių energijos išteklių, bet ir infrastruktūros projektuose. užsienio šalyse ne tik atsinaujinančių energijos išteklių, bet ir infrastruktūros projektuose. Atlikus kompleksinį tyrimą (mokslinės literatūros analizė, teisės aktų ir dokumentų analizė bei apklausos interviu būdu metodas), buvo ištirtos viešojo ir privataus sektorių bendradarbiavimo atsinaujinančius energijos išteklius Mažeikių rajone plėtros galimybės bei problemos.Master thesis main objective is to investigate public and private sector cooperation in the development of renewable energy resources the situation and development opportunities in the Mazeikiai district. In order to achieve this objective were analyzed Lithuania and foreign researchers, practitioners, problems were identified, reviewed the public and private sector cooperation experience in Lithuania and abroad not only renewable energy resources , but also in infrastructure projects. After a comprehensive study (document analysis and interviews), were examined public and private sector cooperation in renewable energy resources, focusing on Mažeikiai district, development opportunities and problems.
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Мішеніна, Галина Анатоліївна, Галина Анатольевна Мишенина, Halyna Anatoliivna Mishenina, Наталя Вікторівна Мішеніна, Наталия Викторовна Мишенина, Natalia Viktorivna Mishenina, Олег Миколайович Дутченко, Олег Николаевич Дутченко, and Oleh Mykolaiovych Dutchenko. "Управління проектами державно-приватного партнерства на засадах маркетингу." Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47548.
Full textAbstract:
Державно-приватне партнерство (ДПП) сьогодні є найбільш ефективним способом побудови інституційної форми організації альянсу приватного сектору та публічно-правових утворень. В основі організації механізмів ДПП лежить взаємний економічний інтерес державних органів влади та бізнес-підприємницьких структур до реалізації інфраструктурних та інших проектів, що мають стратегічну важливість та соціальну цінність. Особливої актуальності застосування ДПП набувають в умовах кризи, коли соціальна сфера є найбільш вразливою.
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Sakalauskienė, Vaidė. "Socialinės partnerystės įtaka pirminio profesinio rengimo kokybei." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080207_135322-88675.
Full textAbstract:
Socialinės partnerystės principas pabrėžia sąveiką tarp socialinių partnerių, valstybės, darbdavių ir darbuotojų, kuris pasireiškia apibrėžiant valstybės (švietimo institucijų ir įstaigų), darbdavių atstovaujamų susivienijim�� prekybos, pramonės ir amatų rūmų, (Žemės ūkio rūmų) ir darbuotojų (profsąjungų ir kitų sąjungų) pareigas ir atsakomybę planuojant, organizuojant, vykdant ir įverinant priemones ir profesinio rengimo programas.
Kadangi Lietuvos profesinio rengimo modelyje valstybė atidavė atsakomybę už profesinio rengimo kokybę profesinio rengimo institucijoms, kurios palaiko artimus ryšius su darbdaviais, štai todėl socialinių partnerių sąvoka yra ribota, turint galvoje, darbdavius. Yra daugybė problemų, susijusių su praktiniu rengimu Lietuvoje, kadangi švietimo institucijų finansavimas yra nepakankamas, praktinio rengimo bazė profesinėje mokykloje atsilieka nuo tų įrengimų ir technologijos, kurias studentai randa, kai ateina į įmones baigę mokyklas. Neturtingą praktinio mokymo bazė galima pakeisti glaudžiu bendravimu su darbdaviais, kokybišku praktiniu rengimu įmonėse.
Profesinio rengimo kokybės vertinimas yra vykdomas darbo metu. Nėra vieningos profesinio rengimo kokybės vertinimo sistemos, štai kodėl darbe kalbant apie galiojančius aktus ir dokumentus praktinio rengimo kokybės vertinimo rodikliai ir kriterijai yra atskiri. Kalbant apie šiuos parametrus, empyrinis tyrimas buvo atliktas tam, kad įvertinti darbdavių įtakos praktinio profesinio rengimo kokybei... [toliau žr. visą tekstą]The principle of social partnership emphasizes interaction between social partners, the state employers and employees which “manifests itself in defining the state’s (educational institution’s and offices’), employer’s represented by unions (chambers) of Commerce, Industry and Crafts, Chambers of Agriculture) and employee’s (trade unions and other unions) limits of duties and responsibilities planning, organizing, executing and evaluating means and programs of vocational training. Since in the model of vocational training that exists in Lithuania the state delegated responsibility for the quality of vocational training to institutions of vocational training which maintain closest relations which employers, that’s why the nation of social partners is restricted, having in mind, employers. A lot of problems exists in Lithuania concerning practical training since funding of educational institutions is not sufficient, bases of practical training at vocational schools fail to keep pace with equipment and technologies that students find when they come to enterprises after finishing schools. Poor bases of practical education can be substituted by close interaction with employers, qualitative practical training at enterprises. The evaluation of quality of vocational training is executed during work. There’s no unified system of quality evaluation of vocational training, that’s why at work, referring to analysis of valid deeds and documents, indicators and criteria of evaluation of... [to full text]
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Cvetkova, Natalija. "Elektroninės valdžios inovacijos: kryptys ir strategijos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080123_153907-19800.
Full textAbstract:
Inovacijos yra svarbus šalies, regiono, organizacijos plėtros ir konkurencingumo didinimo veiksnys šiuolaikinėje ekonomikoje. E.valdžios inovacijos iš vienos pusės yra viešojo sektoriaus tobulinimo ir plėtros variklis, iš kitos – procesas, reikalaujantis aukšto lygio kompetencijos, investicijų ir politinės valios. Šiai problemai atskleisti buvo atlikta literatūros, teisinių dokumentų, vykdomų projektų analizė bei kokybinė ekspertų apklausa. Išanalizavus e.valdžios ir inovacijų sampratas, inovatyvų procesą viešajame sektoriuje konstruojančius veiksnius, e.valdžios inovacijų praktines kryptis ir strateginius ES ir Lietuvos prioritetus inovacijų e.valdžioje politikoje, interpretuotas e.valdžios inovacijų apibrėžimas, nustatytos vystymosi tendencijos ir strategijos, skatinančios e.valdžios inovacijų plėtrą.Innovations are important for country, region and organization competitiveness growth in nowadays economic. E-gov innovations on one hand are a driver of public sector improvement and development, in other hand it is a process, which expect high competence, investments and political power. In order to disclose the topic of the paper, the analysis of literary sources, legal documents, projects under implementation was carried out and qualitative questionnaire of experts was done. Having analysed the concepts of e-gov and innovation, factors constructing innovative process in public sector, trends of e-gov innovations in practice and priorities of EU and Lithuania’s strategy and policy, the definition of e-gov innovation was interpreted, the trends for development and the strategies for e-gov innovation promotion were identified.
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Фроленко, Ольга Михайлівна, and O. M. Frolenko. "Інформаційне забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування." Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2016. http://elartu.tntu.edu.ua/handle/123456789/17600.
Full textAbstract:
Робота виконана на кафедрі промислового маркетингу Тернопільського національного технічного університету імені Івана Пулюя Міністерства освіти і науки України. Захист відбувся “26” серпня 2016 р. о 14:00 годині на засіданні спеціалізованої вченої ради Д 58.052.05 Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46008, м. Тернопіль, вул. Білогірська, 50, зала засідань. З дисертацією можна ознайомитись у бібліотеці Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Руська, 56.У дисертації розкрито сутність і завдання стратегічного управління розвитком промислових підприємств в сучасних умовах, охарактеризовано особливості реалізації маркетингової компоненти стратегічного управління розвитком підприємств машинобудування, визначено найважливіші завдання інформаційного забезпечення прийняття стратегічних управлінських рішень у сфері маркетингу, які постають перед підприємствами машинобудування в умовах глобалізації. Проаналізовано чинники впливу на побудову системи інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування, здійснено оцінку інформаційно-аналітичних технологій реалізації цієї компоненти стратегічного управління, досліджено взаємозв’язок між її рівнем та результатами. Обґрунтовано науково-методичні основи трансформації організації стратегічного управління розвитком підприємств машинобудування на засадах стратегічного партнерства з використанням маркетингового підходу, розроблено систему інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування та її структурно-функціональну модель і сформовано систему оцінювання впливу інформаційного забезпечення на ефективність стратегічної діяльності підприємства.
Объектом диссертационного исследования являются процессы информационного обеспечения маркетинговой компоненты стратегического управления развитием предприятий машиностроения. Предметом исследования является теоретико-методические аспекты и практический инструментарий информационного обеспечения маркетинговой компоненты стратегического управления развитием предприятий машиностроения. В диссертации раскрыты сущность и задачи стратегического управления развитием промышленных предприятий в современных условиях хозяйствования. Подчеркнута возрастающая роль стратегического маркетинга в определении стратегии развития и разработке стратегических планов ее реализации. Охарактеризованы особенности маркетинговой составляющей стратегического управления развитием предприятий машиностроения, определены основные задачи информационного обеспечения принятия стратегических управленческих решений в сфере маркетинга. Предложено рассматривать информационное обеспечение маркетинговой компоненты стратегического управления развитием предприятия как систему информационных потоков, формирующих четкую картину условий функционирования предприятия в стратегической перспективе и позволяющую сделать обоснованный выбор его стратегических целей и успешность реализации планов развития, функционально объединяя все элементы внутренней среды предприятия для координирования осуществляемых изменений. Проанализованы факторы формирования системы информационного обеспечения маркетинговой компоненты стратегического управления развитием предприятия машиностроения, сделана оценка информационно-аналитических технологий реализации этой составляющей стратегического управления. С использованием корелляционно-регрессивного анализа уста-новлена взаимосвязь между уровнем информатизации принятия маркетин-говых решений и финансово-экономическими результатами деятельности предприятий, отражающими эффективность реализации стратегии. Обоснованы научно-методические основы трансформации организации стратегического управления развитием предприятий машиностроения на основе маркетингового подхода. Сформированы основные задачи маркетинговой компоненты стратегического управления развитием предприятия машиностроения в рамках стратегического индустриального партнерства, что позволяет повысить взаимовыгодность партнерских отношений и ускорить процесс технологического развития производственных систем отечественных предприятий. Разработано структурно-функциональную модель оценивания системы информационного обеспечения маркетинговой компоненты стратегического управления развитием предприятия машиностроения, включающую функциональные и коммуникационные элементы управленческого процесса. Разработаны научно-методические подходы и сформированы показатели для оценивания эффективности системы информационного обеспечения стратегического управления развитием предприятия по бизнес-процессам стратегического маркетинга.
The thesis reveals the essence and objectives of strategic management of industrial enterprises development in modern conditions, describes the peculiarities of marketing components of strategic management of engineering enterprises development realization, defines the most important tasks of information support for making strategic management decisions in marketing sphere, which arise in front of engineering enterprises in the context of globalization. The factors of impact on the construction of information support of marketing components of strategic management by development of engineering enterprises have been analysed, the evaluation of information and analytical technologies of implementation of these components of strategic management has been made, the relationship between its level and results has been investigated. Scientific and methodological foundations of transformation of strategic management organization of engineering enterprises development on the basis of a strategic partnership using marketing approach have been explained, the system of information support of marketing components of strategic management of engineering enterprises development and its structural and functional model have been developed and a system of evaluation of the information support impact on the effectiveness of strategic activities of the enterprise has been formed.
Вступ...ст. 3 Розділ 1. Теоретичні засади інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 12 1.1. Сутність та особливості стратегічного управління розвитком промислових підприємств в сучасних умовах...ст. 12 1.2. Особливості реалізації маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 28 1.3. Інформаційне забезпечення як стратегічний чинник прийняття ефективних управлінських рішень...ст. 44 Висновки до розділу 1...ст. 63 Розділ 2. Системний аналіз інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 67 2.1 Чинники побудови системи інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 67 2.2. Оцінка інформаційно-аналітичних технологій реалізації маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 97 2.3. Дослідження взаємозв’язку між рівнем інформаційного забезпечення маркетингової компоненти стратегічного управління та результатами фінансово-господарської діяльності підприємств машинобудування...ст. 109 Висновки до розділу 2...ст. 128 Розділ 3. Удосконалення інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємств машинобудування...ст. 131 3.1. Трансформація організації стратегічного управління розвитком підприємств машинобудування на засадах маркетингового підходу...ст. 131 3.2. Формування системи інформаційного забезпечення маркетингової компоненти стратегічного управління розвитком підприємства...ст. 155 3.3. Вплив інформаційного забезпечення маркетингу на ефективність стратегічного управління розвитком підприємств машинобудування...ст. 181 Висновки до розділу 3...ст. 198 Висновки...ст. 202 Список використаних джерел...ст. 205 Додатки...ст. 232
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"Partnerships in Marketing, Trade & Economics." College of Agriculture, University of Arizona (Tucson, AZ), 1999. http://hdl.handle.net/10150/295831.
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Schulze, Rheinhardt. "Social marketing partnerships: an instrument to solving a social dilemma." Diss., 2014. http://hdl.handle.net/2263/40064.
Full textAbstract:
In spite of the rapid increase in the illegal trade of rhinoceros horn in the past decade,
that has led to the potential demise of a specie, solutions have proven difficult to come
by in both literature and in practice regarding effective means to hinder, decrease or
stop this illegal trade.
The purpose of the current research is to contribute to solving this challenge through
framing the illegal poaching of rhino horn as a social dilemma that could be solved by
focussing on solutions from the demand side perspective.
The research posits that large corporates can use partnership with social causes as
an avenue to attain company objectives simultaneously when changing unsustainable
behaviour; in this instance the destruction of a species through the rhino horn trade
for traditional medicine. Specifically, the research questioned the probability of a focus
on changing the behaviour. The research proposed that a sponsor enter into the
traditional medicinal market with a scientifically endorsed substitute product from the
sponsor company with the objective of changing the demand/behaviour. The
suggestion to partner with this cause is not merely part of a passive corporate’s social
responsibility to re-invest into society alone, but can also be viewed as part of a
strategic intent to attain company objectives.
The results found that partnership attractiveness and viability as an investment
opportunity for the sponsor company primarily needs to be aligned to a business case
by the sponsee, thereby increasing the attractiveness for the sponsor to consider. The
need to consider the “business case” of this type of partnership also emphasised the
importance of including partnerships as part of the company’s promotional mix and to
be strategically considered by the sponsor company.
In conclusion the study recommends further research into the sponsor company’s
reluctance to enter into partnerships where the cause is deeply rooted in cultural
beliefs and behaviours such as is the case in rhino horn consumption, as well as
modern beliefs concerning status and materialism. Further recommendations include
researching in the countries of origin regarding the consumption of rhino horns, namely
Vietnam and China, to gain insight and access into the cultural dynamics of behaviour.Dissertation (MBA)--University of Pretoria, 2013.
mngibs2014
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
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Gonçalves, Márcia Silva. "The role of relationship marketing on building B2B relations on the non-profit sector." Master's thesis, 2019. http://hdl.handle.net/10071/19725.
Full textAbstract:
This thesis presents the analysis of a theory that has the goal of not only making the partnerships
between companies and NGOs easier to develop, but also to make them more effective and
with a longer duration.
The first step was the problem identification, followed by a literature review to support the
concepts under the concept. Then, interviews to companies and NGOs were developed to
understand the relevance of the variables to the organizations. The results were analyzed in a
qualitative way and the conclusions were taken according to both types of organizations
opinion.
There are many reasons for these organizations to work together, but it is important for both of
them to have common goals and trust in the partner, while hoping the partner expectations
fulfilment for the partnership. The organizations also need to be represented with ethic and the
representatives must show that they care about the well-being of the partner and partnership.
Therefore, with some variables having more relevance than others, the theory was proved
effective for both types of organizations.
These conclusions led to the development of some suggestions to both parties, regarding the
management of partnership and way of acting. This way, both partners must act with honesty,
transparency and ethics, demonstrating flexibility and dedication towards the partner and the
partnership agreement. It is also important to have a clear communication not only with the
partner but also with the organization’s audience.A presente tese apresenta a análise de uma teoria que tem como objetivo não só tornar parcerias entre ONGs e empresas mais simples de desenvolver, mas também assegurar o desenvolvimento de parcerias mais efetivas e de longa duração. O primeiro passo para o desenvolvimento da mesma foi a identificação do problema, seguido da revisão da literatura existente sobre o tema. Depois foram realizadas entrevistas a empresas e a ONGs para perceber a opinião das mesmas sobre a relevância das variáveis em teste. Os resultados foram analisados de forma qualitativa e as conclusões tiradas de acordo com a opinião dos dois tipos de organizações. Os motivos que levam as organizações a trabalhar em conjunto são diversos, mas para ambas é importante ter objetivos comuns e confiança no parceiro, esperando sempre que este cumpra as expectativas definidas para a parceria. A organização também deve ser representada com ética e os representantes devem demonstrar que se preocupam com o bem-estar do parceiro e da parceria. Assim, tendo uns factos mais relevância que outros, a teoria foi provada eficaz para ambas as partes. Estas conclusões levaram ao desenvolvimento de sugestões para ambas as partes, relativamente ao modo de agir e gerir a parceria. Deste modo, ambas as partes devem agir com honestidade, transparência e ética, demonstrando flexibilidade e dedicação para com o parceiro e o acordo entre ambos. É também importante haver uma comunicação clara tanto para o parceiro como para os clientes das organizações.